The 10 Most Renowned Brands to Watch in 2021 by The Leaders Globe Magazine

July-Aug 2021

10 Renowned The

Most

Brands

Brand of the year

to wa tc h i n

2021

Leadership Thinking Like a Leader 5 Topics to be Covered When Leading a Branding Workshop

Trends Modern-Day Branding 6 Branding Trends to Ace in 2021

Jacqueline Hudson

CEO & Founder

Luxe

Leader's Perspective Mastering the Art of Branding - Mr. Rajesh Kendale CEO & MD TLG Media LLP

Digital Now The Disruptive Pioneer Reshaping Digital Marketing Technologies

Credits

- Publisher Mr. Rajesh Kendale - Editor Dr. Sonal Burghate - Senior Editor Zelen Silva - Co-Editors Amreen Bawa, Suparna Dey - Picture Editor Manawa Deshmukh - Art Editor Ajinkya Pandit - Designer Harsh L. - Visualizers Nilesh, Sachin, Akshay, David - Art & Design Director Ankit kulkarni - Marketing Manager Om Naik - BDE Jessica Edwards, Neha Jain, Nupur Goel & Veronica Castellino - BDM Rohn Jamson - Database & Research Analyst Parth & Vaibhav Dakhode - Technology Consultant Pratik Dande

Editorial

Designing a Branding Legacy Curating an Ingenious Brand Identity

rafting a conspicuous and distinctive brand identity is one of the most canonical achievements for any enterprise. Becoming a renowned venture in a competitive market is not solely about creating a recognizable brand name and logo, it is about investing in the long-term perception of your firm. While great first impressions are fundamental in forging lasting connections, valued service provision remains a core ideal that cannot be negated. In this edition, we, The Leader Globe Media, cover 'The 10 Most Renowned Brands to Watch in 2021', which have emerged as the most astute branding prodigies by carving out a unique niche for themselves in the market. The brands covered in our current issue have aced the need to establish durable and stable human connections with their clientele through their diversified range of products and services and unparalleled marketing brilliance. They have instrumentalized their storytelling abilities to create a loyal and ever-expanding customer base. Branding endeavors must always pivot around the core vision and mission of the venture. Communicating the avowed visionary purpose of a brand to its customer base is one of the foremost foundational strategies that the brands in this issue embody. Defining your brand's unique personality is equally formative. Customers should be aware of the unique value proposition of a brand. They must be able to feel a resonance with the vision of the firm. Content curation is an essential part of building an unrivaled brand image. The customer engagement levels for a brand will depend on the ingenuity and originality of the content used to market the brand. When well-drafted content is posted in the most appropriate tone and voice, a brand can soar high even within the most competitive market segments. Dynamism is the core strength of the brands covered in our current issue. They have achieved unmatched feats of excellence in branding, yet they continue to fuel the fire for diversity and change. Adaptability and innovation are interwoven into the very fabric of these brands. These firms exemplify the pinnacle of success in the branding domain because they have debunked the secret to maintaining relevancy within the ever-altering branding landscape.

Suparna Dey

500 Designs The Design Genie

AKOLogic One of the 5 Most Renowned Brands to Watch in 2021, Brand Redeﬁning the Future of Agri-Businesses through Big Data

Ante Air Logistics The Logistics Brand Synonymous with Trust

Digiﬁsh3 The Ace Digital Marketing Brand Pioneering Ingenuity

The Brand Pioneering Ingenious Freightage Solutions

The Brand Reimagining Spatial Data Analytics

Rossell Techsys The Brand Delivering on Promise

Sysdoc Delivering the Future of Work

KWE India

Locomizer

Leader’s Perspective Mastering the Art of Branding

Business

Articles

Becoming a Branding Prodigy: How to Craft a Formidable Brand

Editor’s pick How to Ace Gen Z Branding: 5 Strategies to Help Brands Embrace their Gen Z Audience Members

Leadership

Must-have Apps

Trends

Thinking Like a Leader: 5 Topics to be Covered When Leading a Branding Workshop

5 Apps to Amplify the Online Market Presence of Your Brand

Modern-Day Branding: 6 Branding Trends to Ace in 2021

Cover Story

Luxe

Digital Now The Disruptive Pioneer Reshaping Digital Marketing Technologies

Luxe

Digital Now The Disruptive Pioneer Reshaping Digital Marketing Technologies

We enable businesses to amplify visibility across the digital space through our software platforms and services

Jacqueline Hudson

CEO & Founder

he world of digital marketing has been subjected to an augmented pace of development in recent years. This pace has been further enhanced with the onset of the pandemic and the imminent need to embrace large-scale digital transformations. The most succinct of these arenas has been the domain of digital marketing technologies and their evolution in contemporary times. Intuitive tools like AI have already reconfigured the established market standards. According to studies, these digital tech tools are poised to further diversify in the upcoming days and the market for such tools will also experience sustained growth. To remain abreast with the changing times, embracing the boons of such digital marketing tech tools becomes indispensable for firms. Embracing new digital media portals and tech trends is the inevitable life raft for firms trying to navigate the turbulent waters of the market. Simultaneously, the growth of the global village has also unveiled several new exciting possibilities for firms. They can now leverage the expertise and brilliance of digital marketing companies located in different parts of the world to improve their own market standing. One such ingenious firm that is catering to an expansive global clientele, helping them ideate creative digital marketing solutions is

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| 10 | The 10 Most Renowned Brands to watch in 2021

Luxe Digital Now Corporation. Founded in 2018, this renowned brand has crafted an unparalleled legacy for itself within a short span of time by providing efficient, customized, and scalable digital marketing solutions to clients. Luxe Digital Now is a leading digital marketing and technology software solutions company that specializes in the beauty, luxury, fashion, and technology industries. The Gregarious Sculptor Luxe Digital Now was founded as a uniquely crafted brand under the brilliant guidance of Jacqueline Hudson, CEO and Founder of the company. As an award-winning digital marketer, Jacqueline has been a major influencer on the digital landscape for over a decade. Jacqueline earned her PgD from the Digital Marketing Institute, in Dublin Ireland. She specializes in strategic planning and management, project leadership and design, data analytical designs, and architecture, technology development, and all other digital marketing principles. Jacqueline's expertise also extends to the field of designing and implementing communication campaigns using channel success metrics. Moreover, she has also been an achieved communications executive (inhouse) and a consultant across multiple industry sectors including Fortune 500, technology, beauty, cosmetics, fashion, luxury, and real estate. Jacqueline's skillset is truly variegated and extensive. Apart

from experience in the domains of editorials, senior writing, copywriting, brand marketing, project management, and creative content management on all digital platforms, she also has an in-depth knowledge base in web-based content management systems including data analytical systems, ComScore, Google Analytics, Quantcast, SEO, SEM, and social media developments. Besides her love for digital marketing, Jacqueline is also passionate about travelling, yoga, fencing, and academics.

excels in providing unique and unrivalled services but also carves its name as a global leader in the industry. Luxe Digital Now has brought its vision of becoming the purveyor in digital marketing technologies and AI technologies for the industry to successful fruition. Currently, the brand is redeﬁning the digital marketing landscape with its revolutionary and ingenious solutions. As a market disruptor, the brand has embodied the technological boons of the modern age, especially ground-breaking tech tools like AI, to provide unrivaled digital solutions. Luxe Digital Now has emerged as a one-stop-shop for clients on the quest for comprehensive AI-driven digital marketing solutions.

Jacqueline was also a global speaker at the BCMA (Brand Content Marketing Association) and has delivered lectures to 14 nations on the global platform. Her decisive role in reshaping the digital landscape was recognized when she was named Top 40 under 40 in the Top 100 Magazine within the U.S. Recently, Jacqueline added few more feathers to her cap when she was awarded the prestigious Albert Nelson Marquis Lifetime Achievement Award for 2020 as well as the Top 50 Tech Leaders Award 2020. She was also recognized by Forbes Magazine and is an AMA award nominee.

Luxe Digital Now has earned the distinction of becoming a renowned brand in the arena of digital marketing by virtue of its quality services and impeccable customer-centric framework. The ﬁrm has established a loyal and expanding clientele in the course of its budding years by leveraging astute AI-enabled tools that make it a force to be reckoned with in the competitive market segment.

Crafting a Legacy Oregon-based Luxe Digital Now was founded with the avowed goal of becoming one of the global leaders in the digital marketing industry. The core aim of the ﬁrmever since its inception-has been to achieve a robust and streamlined business model, which not only

The Luxe Digital team is dedicated to the ideal of providing the best-in-class experience to all its customers. The team of highly-trained and ingenious experts works relentlessly to achieve the pinnacle of customer satisfaction. Luxe Digital Now aims to be a

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The 10 Most Renowned Brands to watch in 2021

As entrepreneurs ourselves, we understand the landscape of the ever-changing business world. Take every tactical advantage you can, build successful teams, believe in the power of education in your ﬁeld. And most of all carry the torch of ambition – it will take you places you never dreamed possible as success is there for the taking – believe in it, and take it, because it's yours

catalyst in the growth trajectory of their clients. Securing an Edge in the Market The services provided by Luxe Digital Now are carefully ideated and curated to satiate the speciﬁc needs of their clients. In the customer-centric approach embodied by the brand, the individual requirements of clients trump any and all considerations.

This renowned brand has earned market-wide recognition for its plethora of variegated services including ideation of strategies for social media campaigns, ecommerce, as well as content management platforms that strengthen businesses. Luxe Digital has successfully secured a niche in the market by virtue of its unique outlook to service provision. The motivation to outperform itself is

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derived from its meteoritic rise to success. The brand creates campaigns and content that move people, develops strategies and experiences that elevate the client's brand and engage consumers, and develops branding that exudes the best, and creates technologies that execute data and elevates mobile apps. Overcoming Roadblocks Challenges and obstacles are part of one's journey to success. Luxe Digital Now's origin story is no different. The company faced a few roadblocks in terms of curating a brand presence and clientele building. However, much like most leading brands in the market, Luxe Digital Now was able to quickly overcome these roadblocks to pave its way forward. Today, the brand is one of the most revered ones in the global market, respected by both clients and competitors alike. The brand now has offices functioning globally- a core emblem of the value of its quality services. In contemporary times, Luxe Digital Now has successfully transformed from a boutique digital marketing agency into a global technology solutions provider that is re-sculpting the future of digital marketing. A Novel Approach LUXE Digital Now's approach is invariably different from other brands in the market. This renowned company strives to provide its clients with a comprehensive consult to help

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them identify gaps and opportunities while simultaneously generating an inclusive report that includes a project plan with timelines and cost analysis. Their digital marketing technologies are designed to immediately enhance and augment the client's ROI. Pillars of Service Provision 1. SEO Management: The firm's core competencies are digital communications, digital marketing, and content management consulting. 2. Digital Solutions: Luxe Digital Now implements the best of digital communications and remote consulting devices to provide the most innovative digital solutions to clients. 3. Strong ROI: The firm's core competencies are technology solutions, artificial intelligence, and software development that guarantee strong ROI for its diversified clientele. 4. Consulting: Luxe Digital Now masters the art of perceptive consulting by ideating services and solutions that can be seamlessly implemented by clients around the globe. Distinctive Digital Marketing Tech Offerings 1. AiDAS: AiDAS is the novel and premier software technology designed by the team of brilliant thinkers and innovators at Luxe Digital Now. AiDAS is an

artiﬁcial intelligence cloud program, designed exclusively for global corporations to gain complete autonomy of all their digital marketing, ecommerce, and digital technologies data. Apart from AiDAS, Luxe Digital Now has also pioneered similar tools of ingenuity for speciﬁc industrial segments. 2. Premier Jet App: This app is also a well-known invention of the

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renowned brand. It is the world's ﬁrst and leading private jet charter app. The application can be downloaded on either iOS or Android phones to search for luxury brands with the exclusive, in-built global mapping system of the app. 3. Liquid Beauty AI: This tool exempliﬁes another leading specialty of the brand – a specially designed AR/AI system for retailers

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in the beauty sector. With the new 3D augmented reality mirror that simulates cosmetics on a user's face photo-realistically in realtime, the cosmetic shopping experience is set to be transformed. The Secret to Success Jacqueline correctly emphasizes the processual nature of progress. According to her, Luxe Digital Now was successful in attaining the ace market position due to a decade's worth of research, hard work, team development, and education. Without these variables, Luxe Digital Now could never have crafted a renowned and revered market presence. Building stable and harmonious relationships with corporate luxury clients is not an easy feat. However, it is this very ability of the brand and its team that sets it apart from the surging marketing competition. Future Calling Jacqueline's avowed goal now is to see Luxe Digital Now evolve into a unicorn company by innovating digital marketing and data technologies around the world. The brand aims to further evolve into the purveyor and successor of innovative digital marketing tech tools that reorient the market landscape forever. Luxe Digital Now may also soon delve into holographic AI technologies to further this tech revolution.

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Key Person

Company Description

AKOLogic Solutions Ltd. akologic.info

Ron Shani CEO

The AkoLogic SAAS system is based on Microsoft Azure cloud. Beyond food safety control & management platform from “farm to fork”.

Ante Air Logistics anteairlogistics.com

Prem Jha Founder & CEO

Digiﬁsh3 digiﬁsh3.com

Sandeep BangarCo-Founder & CEO, Ashmita Dhingra- MD

Company

Ante Air Logistics is a leading e-commerce logistics service provider, delivering best-of-breed logistic solutions to clients. Digiﬁsh3 is a 360-degree, comprehensive online marketing agency that helps clients expand their digital reach. It specializes in enhancing promotion and engagement through SEO, Mobile Advertising, Voice Solutions, Pay-Per-Click, SMS, and other Digital Marketing Platforms.

Mr. Masaru KobayashiManaging Director, Karthi BDMD, Mr.Venkataraghavan NGeneral Manager HR and Administration

KWE India is one of India's leading, end-to-end, comprehensive, and outsourced Logistics Solutions Provider

Locomizer locomizer.com

Alexei Poliakov Co-Founder & CEO

Locomizer specialises in driving sales by discovering target audiences to match with relevant campaigns.

Luxe Digital Now Corporation luxedigitalnow.com

Jacqueline Hudson- Founder & CEO

Luxe Digital Now is a leading digital marketing and technology software solutions company, catering to clients across the world.

Rossell Techsys rosselltechsys.com

Prabhat Bhagwandas CEO

Rossell Techsys is the Aerospace and Defense branch of Rossell India Limited. It is the top Engineering and Manufacturing service partner of choice for global OEMs within these domains.

The Burgundy Group tbginc.com

Robert Sankey CEO

The Burgundy Group, Inc. ("TBGI") is a PeopleSoft applications, Oracle database, and AWS infrastructure management and consulting services ﬁrm, operating primarily in the higher education marketplace.

500 Designs 500designs.com

Stephen Brett Founder and CEO

500 Designs is a digital experience studio for large enterprises and fast-growing startups, specializing in UX/UI design, web design, marketing strategy, and branding.

Sysdoc Ltd. sysdoc.com

Katherine Corich, Founder and Chair

Sysdoc has been providing practical and innovative solutions that drive effective business transformation and deliver sustainable business change since 1986.

KWE India kweindia.com

500 Designs The Design Genie

rilliant designs are the cornerstones of distinction in our modern era. To remain relevant in the rapidly digitizing world of business, creating memorable virtual journeys is essential. By combining the brilliance of strategic planning and the tools of creativity, the team of visionary designers, curious problem-solvers, and passionate collaborators at 500 Designs can produce such impactful designs. 500 Designs, a team of 56 people, is a digital experience studio of fortune 100 companies and rapidly growing start-ups. Specializing in strategy, branding, UX/UI design,

With strategy behind design, every brand can carve out an exclusive market presence and relatable image

web design, development and marketing, the team executes successful results-driven digital experiences to help companies achieve their goals. 500 Designs is currently operating in two US locations - Irvine, Orange County and San Francisco. The company caters to some of the most notable industry leaders including Google, 3M, Cisco, KBS, OneValley, UFC Gyms, among others. The Entrepreneurial Prodigy 500 Designs is led on the path of success and growth by its passionate leader, Stephen Brett. As the Co-Founder and CEO of the company, Brett steers the ship on the course of progress and development. Brett, a serial entrepreneur, has achieved the distinction of founding 5 ventures within a relatively short span of time and understands, from ﬁrsthand experience, the impact of strong branding and intuitive UX/UI. With his expansive business expertise, Brett developed an approach that focuses on strategy, product building, design, and business development. While growing 500 Designs, Brett has led projects for Google, Cisco, 3M, KBS, Times of India, and almost 200 start-ups. Mastering the Visual Arts 500 Designs' ingenuity is guided by the principle that design is more

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than what simply meets the eye. The mission of the venture is to develop designs that are not simply aesthetically pleasing but are equally purpose oriented. The company has secured a deﬁnitive niche in a highly competitive market by customizing their solutions according to the most prevalent needs of the client. The operative strategy of the team at 500 Designs is to thoroughly assess the client's brand from various angles to develop a well-rounded understanding of the focused solution needed. From competitive analysis and persona mapping to industry trends and optimized digital funnels, no stone is left unturned in understanding the perfect positioning for their clients' brands. Variegated Services 500 Designs has attained feats of success because of the infallible commitment of the team to deliver not just aesthetic designs but also digital journeys that eﬀectively entice the target audience of the client. The expertise of their dedicated team promises an edge over the market competition. Branding: The branding design imagined by the company is always positioned for an ideal gap within the market, competitors and speaks to the heart of the target audience. The approach is data-driven and business focused to ensure the application of the brand makes an

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messaging, followed by thoughtful UI design. Every design is optimized for mobile and desktop, to create a consistent and smooth brand experience across all devices. Graphic Design: 500 Designs focuses communicating the brand's image and message to the customers through the most innovative and aesthetically pleasing visuals. The designs created by the ﬁrm ensure that the brand essence of each client is favorably communicated to the customers.

Stephen Brett Founder & CEO

impact. With a more strategic approach to design, the team assesses the client's business, market, marketing, product roadmap, audience, and goals. It formulates great brand identities only after addressing the foundational, evaluative process that helps them develop valuable insights into the client's venture. UX/UI Designing: 500 Designs offers on point UX/UI design that facilitates the creation of delightful digital journeys for the client's audience. The team is guided by the core objective of the need to attract and retain the ideal user base. It begins by defining sitemaps and user flows before creating the wireframes. Only after the team has nailed the information architecture and expected user engagements will they proceed to designing a visually stunning user interface.

We make digital experiences better

Web Design: The team helps clients create an engaging and intuitive web presence to leave an indelible mark on viewer's mind. The goal is to create websites that connect with the audience while also clearly communicating the value of the client's brand. Before building an aesthetically remarkable design, the team designs the UX and

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Package Designing: The team believes that Packaging is designed with 5 P's—product, purpose, positioning, personality, and promise. It exemplifies this belief through its operative modality of creating some of the most genius packaging designs. Apart from these services, 500 Designs also offers animation, branding, art direction, iconography, logo design, illustrations, digital strategy, UX audit, brand audit, and marketing. Novel Operative Principles The efficacy of the designs created by the team is derived from a thorough the real-world application of behavioral sciences and societal truths. 500 Designs guarantees an in-depth assessment of the client's target audience to curate an engaging brand experience that is tailored for creating customer delight.

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Becoming a

BRANDING Prodigy How to Craft a Formidable Brand

rand building is an essential and indispensable part of curating a formidable market reputation for all enterprises. One cannot hope to leave an indelible mark on the market until his or her brand achieves this feat. Branding is a seminal part of building a brand reputation and recall value. However, it can be quite daunting for leaders to navigate through the branding maze, especially in the current age, when a multitude of options are available in the market. Listed below are some of the most salient strategies that you can implement to build a formidable brand:

1. Know your Target Audience One of the foremost steps in building an ace brand is to get acquainted with your target audience. Knowing your audience will help you streamline your marketing and branding strategies. It will help you showcase your brand as relatable, www.theleadersglobe.com

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Business

authentic, and recognizable. Your target audience base consists of those individuals who are most likely to get your brand message with the least effort. To capitalize upon this segment of the market populace, you first need to identify them. This would entail thorough research of their geographic location, demographic structure, preferences, tastes, shopping habits, etc. Once you have collected and processed this data, you can start crafting your ideal and captivating brand message. 2. Curate a Unique Voice When the market is overflowing with intensely competitive firms, it is imperative that you craft a niche in the industry through originality. An entrepreneur needs to invest in crafting a voice for his or her brand that is unique and authentic but at the same time is also effective. To build credibility in the minds of the audience, you must present them with a vision that has remained hitherto unseen. Your service voice will reflect your commitment to this customer base. Therefore, it has to replicate the way you plan on communicating with your clientele. 3. Captivation through Storytelling One of the leading ways of distinguishing your brand in the market is to establish a formidable storytelling reputation. Marketers help ace this step of branding. You must not only be able to communicate your message, vision, and mission to the customers succinctly but also in a creative and

encapsulating way. Enchanting clients with brand presentation is a good way of building a strong and loyal customer base. You can achieve this step quite easily- in fact, simply by including stories in your marketing campaigns. When you share your story with the known logo of the brand, you are essentially sharing relatable content with your customers. You can also go a step further and make sure that your customers become endorsers of the brand. This can be done through online review engagements because 85% of customers buy products or services based on the existing reviews. 4. Build a Strong Online Presence This step is already quite well established in the digital marketplace of operation today. Without a strong online presence, no brand can become a market leader. To achieve a salient online presence, one must begin with the company website. Since the website serves as the first landing site for potential customers, it must be made captivating and engaging. To this end, it is always best to hire UX/UI experts to ace this task. Moreover, for each brand, it is essential to craft a unique online persona. This feat can be achieved by regular marketing campaigns on online portals, personalized adverts for clients, gamification of the websites, implementing a rewardsbased system for clients, etc. The options available in this segment are truly endless. With a little professional assistance, each brand can find its own unique way forward.

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5. Consistency is Key This is a step that several brands negate. This point may seem quite self-explanatory but is most often the cause of ruin for even the most reputed brands in a market segment. Entrepreneurs need to pace themselves in a conducive manner when walking the tight rope of branding. As a business leader, you must ensure that your branding budget does not go overboard in your very first campaign. This would imply that you have insufficient or deficit funding for later campaigns. Such a predicament would hamper future campaigns. It is therefore mandatory to plan out marketing and branding budgets in a way that ensures the sustainability of such endeavors. Moreover, oftentimes, when brands see their campaigns succeed and find themselves established with a formidable market presence, they may negate or sideline branding endeavors. However, this can be detrimental for the customer base of the brand in question. To maintain a stable and loyal clientele you must ensure that your branding protocols change but also remain quite consistent over time. Branding strategies serve as the foretelling marks for companies. Oftentimes, a company's market reputation is hinged completely upon its branding efforts. In order to attain the coveted formidable brands status in the market, each firm must cultivate a way to distinguish itself from the others. The pointers mentioned above can be fruitfully implemented by brands to achieve this objective.

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One of the 5 Most Renowned Brands to Watch in 2021, Brand Redeﬁning the Future of Agri-Businesses through Big Data

he rising demand for adequate food safety protocols has propelled various global agencies to institute several regulatory statutes. Such statutory norms help safeguard the health and welfare of the people by monitoring the food quality standards at the global, national, and regional levels. However, over time the palpable need to follow the supply chain in real-time was also recognized. This is where the Israel-based brand AKOLogic found its niche in the international market.

The AKOLogic SAAS system is cloud-based and uses Microsoft Azure to process and relay data. The brand has soared to new heights of success and received global recognition because of its ability to process raw data about growing and environmental conditions of speciﬁc geographic locations while simultaneously taking into account cultural issues and analyzing the way people in speciﬁc areas work. Encountering the Visionary Leader As a serial entrepreneur, Mr. Ron Shani has founded a number of ventures in the agricultural sector.

Standard of global agricultural database and access to precision data can make all the difference in the world for Consumer and farmer that trying to export his or her produce

- Ron Shani

Mr. Shani was born in a small Kibbutz in Northern Israel, and was part of an elite unit in the Israeli army. After acquiring a degree in Engineering, Management, and Marketing in 1994 from the University of Management in Tel Aviv, he built an illustrious career by working in several notable software firms. Mr. Shani earned the accolade of becoming the youngest Marketing VP in a publicly traded Israeli company. After 17 years of leading one of Israel's top software companies, Shani decided to move into private business in 2007. This is when he laid the foundations of Watersheer as a successful startup that created mobile water purification systems. Through his illustrious career in the top software companies of the country, Mr. Shani has attained a nuanced understanding of Agricultural IoT and the core tenets of organically growing a software business. In 2010 he had the opportunity to buy the agricultural software house AKOL and consequently turned it into a profitable venture within merely a year's time. He has helmed the reigns of the enterprise as its CEO since 2015, leading the brand into new arenas of success. In 2019, Mr.

www.theleadersglobe.com | 20 | The 10 Most Renowned Brands to watch in 2021

Ron Shani CEO

Shani founded AKOLogic, a food safety control & management platform with the "from farm to fork” motto- as a state-of-the-art crop intelligence solution provider that transmits data directly to customers. Through this platform, Mr. Shani has successfully implemented the ﬁrst agricultural cloud solution in the world. He has made the AKOL brand synonymous with data-driven agricultural practices. Creating a Niche Brand Mr. Shani was led on his endeavor to create this outstanding brand by the belief that the beneﬁts of big data are not limited to the world of Banking, military, or government services, rather one can harness its potential to revolutionize the agricultural market. “Our platform lets from one hand to monitor food health and from other hands, it lets

users see exactly what to do to take care of crops, when to do it, and how much of it to do, in order to get the best results from their ﬁelds”, Mr. Shani asserts. By transforming his visionary thinking into a now renowned global trailblazer, he has created a legacy of relentless growth. Mr. Shani encapsulates his journey towards excellence as, "In AKOL I found a great deal of unique agricultural knowledge that had, up until that point been stored in a very old system. I looked for a platform that could bring this knowledge to the world. My natural choice was Microsoft. They had recently launched the AZURE platform and were looking for new content. Over a number of years we sat and wrote the AKOLogic leading global system from scratch.”

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Ingenious of the Model AKOLogic converts agricultural information from anywhere in the world in any language and in any parameter to agricultural information according to an international standard. Allows communication with any agricultural regulation interface has made it possible for each individual farmer to connect to the internet from any location, at any time, and access a global system to optimally manage his or her agricultural business. The intuitive character of the smart system is able to detect the professional profile of the farmer and will consequently transmit real-time data in the native language of the farmer. The ingenious system designed by Mr. Shani uses the geographical location of the farmer and details of the crops he is growing to effectively predict a myriad range of factors including regional weather forecasts, local pest and pesticide recommendations, authorized pesticide compounds, etc. Compliance Certification Made Easy The AKOLogic database allows farmers to adhere to and comply with international norms and standards, like the GAP (Good Agricultural Practices) system instituted by the EU. Mr. Shani asserts, “In order to comply with GAP's stringent requirements, an 'ID card' of sorts must be constructed for each crop that includes its entire history to date. The best way to achieve this is to use computerized information systems that enable not only control of all the processes, but also

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enable full and accurate documentation of all the growing, packaging and delivery stages.”

In the new world, agricultural information will be available and accessible to everyone, the ﬁnal consumer will buy products according to the farmer's sustainability score, only a farmer who contributes to the world will survive

- Ron Shani

Benefits of the AKOLogic Brand: 1. The integrated food chain ERP simply manages agribusiness needs and cuts cost through QA and nutrition management, growth and disease prediction monitoring, expense tracking, revenue, inventory management, etc. in accordance with international sustainability. 2. Clients receive a full food supply management toolset to help cooperative management including one platform for all knowledge levels and languages, crops picking / purchase planning intelligence, clear financial transactions, etc. 3. Safety compliance and risk management via a standardized module is guaranteed through auto-standard and update alerts, push notifications on grower's standardization status, risk surveys, etc. 4. GIS data management provides for geographic data gathering, cross-referencing crop growth data for government usage, and query generation.

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5. The system has the ability to collect information from different systems using a smart API (interface), and share information with enterprise systems A Brand for All The AKOLogic services are reasonably price, ease of use is inbuilt into the interface, as Mr. Shani proposes, “We make the system as simple as possible, with the interface on smartphones, making it easy for farmers in the field to access information. It's like a navigation system for farmers, with the system keeping track of all the details farmers needed to succeed.” Through such endeavors, the AKOLogic brand has become one that can be implemented by all small farmers. Leading food chains in the world are already working with the brand, through the AKOLogic platform they are implementing for the first time a uniform standard that allows to monitor the quality and health of growing fruits and vegetables. The system displays a sustainability score for each farmer and the consumer can see by scanning the QR code found on the package.

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How

Ace

Gen

Branding

5 Strategies to Help Brands Embrace their Gen Z Audience Members

onsumer market trends change in congruence with the changing demographics of the population. Each generation of consumers has its own preferences and likings. In order to remain relevant in the constantly evolving marketplace, brands need to eﬀectively cognize the ever-morphing contours of consumers choices. The Gen Z population is currently reshaping this landscape with their quirky choices and tech-savvy approach. Brands have to be able to capitalize on this trend by attentively reinventing ways of catering to this large consumer base. According to statistical data, the Gen Z population makes up for more than half the demographic of active consumer worldwide. Their purchasing power stands at a whopping $44 billion and extends to $600 billion in terms of their inﬂuence on their parent's spending. This implies that in order to become a branding prodigy which dominates the current age, a brand has to modify its approach, keeping this core demographic in mind. Listed www.theleadersglobe.com

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Editor's Pick

below are some of the most astute ways in which brands can expand their influence over the growing Gen Z populace: 1. Accord Priority to CSR The Gen Z demographic is all about social causes. The members of this age cohort are dedicated to bring about change by focusing on social issues and concerns that plague the current era. They care deeply about social, environmental, and cultural issues. Thus, to create a lasting impact on their psyches, a brand will have to boost its CSR efforts. To gain the trust of socially this conscious segment of consumers, brands have to align their values with those of this segment in an authentic and actionable manner. Establishing conscious brand values and working to bring about real change through corporate social responsibility will help brands gain renewed currency among the Gen Z populace. 2. Capitalize on Micro-Influencer Trends What began as a feeding frenzy of influencer crazy in 2018, has now been partially abandoned. While brands continue to invest in influences with a mammoth social media following, their branding strategy for the Gen Z audience has to be tweaked. Micro-influencers are the new trend that can revolutionize branding for this cohort. Micro-influences are those who have a social media following of 1000 to 100,000 followers. As the influencer campaigns increased, the trust of Gen Z members shifted in favor of the micro-influencers. According to recent studies, micro-

influencers drive 60% of more engagement than their counterparts with a formidable following. By using micro-influencers brands can represent the diversity and inclusion they may often speak about. Moreover, these individuals are more relatable to the Gen Z audience, making them more likely to follow these trends. 3. Sharp Content A conspicuous feature of the Gen Z populace is that they prefer not to engage with lengthy and complicated content postings. As a specific age cohort, they are more accustomed to sharp, witty, and relatable content. Brands can take note of this essential characteristic. They can make their content more user-friendly by incorporating these changes. Brands should not make their posts too wordy as then they risk losing the attention of this segment. The attention span of this generation is quite minimal. Thus advertisement campaigns have to be designed with this in mind. They can use data, stories, videos, and make their audio-visual content more interactional to attract the Gen Z audience. With visually captivating art and charts, brands are more likely to capture the attention of this cohort. 4. Build a Community It is important to note that this socially conscious group of consumers responds well to community building efforts by brands. They are actively seeking ways to interact and engage with like-minded individuals online. Brands need to build on this important insight. They must try to

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facilitate authentic connections and conversations. Brands can undertake community building by collaborating with those influencers that embody the values the enterprise stands for. Or they may also lay emphasis on soliciting advisors and feedback from Gen Z members during product development phases. 5. Embody Transparency The Gen Z is all about transparency and accountability. Since they are driven by the need to research and ponder every choice they make, brands must know that Gen Z members will probably delve deep into their websites and scroll through their social media accounts to get a better sense of the brand's personality. According to most Gen Z members, brand trust is second only to the price of the product in determining their choice. Brands have to carefully craft their corporate and company cultures to ensure transparency and authenticity. This is important because it matters to the Gen Z audience. The beliefs of the brand need to be infused well into the fabric of the brand to attract the Gen Z. Branding is not simply about following the overarching trends of the current period. It is also about evaluating the most significant segment of the consumer demographic in the market at any given point in time. Since the Gen Z cohort has emerged as a seminal market segment, branding protocols of companies must be realigned to satiate their preferences and needs, in order to flourish in the market.

| 25 | The 10 Most Renowned Brands to watch in 2021

Ante Air Logistics The Logistics Brand Synonymous with Trust

he landscape of the logistics market has changed significantly over the course of the by-gone years. Finding a trust-worthy logistic partner that offers a comprehensive list of services can be a daunting task. However, one brand that has earned the ace position in the logistics market on both these counts is Ante Air Logistics. This company was conceptualized to bring to fruition a notable vision. Ante Air Logistics aims to be a nationally respected corporation providing and delivering best-of-breed logistic solutions to its clients. The firm has secured this objective by understanding customer needs, delivering the job on time, and accurately and continually improving its operational process to benefit the customers.

The trust of our employees and our clients helps us achieve our target every year

Meeting the Founder Ante Air Logistics has evolved into a formidable brand under the astute guidance and leadership of its brilliant Founder & CEO, Mr. Prem Jha. With almost 20 years of experience in the domains of Logistics, E-commerce, Supply Chain, International Logistics as well as the overall Domestic Cargo Industry, Mr. Jha brings unparalleled expertise to the table. His illustrious career includes several milestones like working with known industrial stalwarts like FedEx India, Synchronized Supply Systems Pvt Ltd., Red Express (A division of Group Concorde), Overnite Express Ltd., and Evahan Express. Since the inception of Ante Air Logistics in 2017, Mr. Jha has helmed the responsibility of building its recognizable brand value and leading it towards unbounded success and growth. Comprehensive & Personalized Services Ante Air Logistics embodies a model of holistic service provision to suﬃciently fulﬁl the diverse needs of clients. Its comprehensive list of variegated services aim to satiate all the myriad needs of the clients in a holistic manner. Some of the services provided by this renowned logistics brand include E-commerce Logsitics (B2C), Domestic Cargo Delivery (B2B) by Road, Train or Air, International Shipping-Export or Import, Warehousing and FTL services, Open Delivery and Pickups,

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Reverse Pickups, and Projects Handling. Ante Air Logistics aims to truly represent its visionary mission statement of providing allinclusive services to clients. Through its vast service portfolio, the brand has established itself as a one-stop-shop to counter all the logistical concerns of a customer. Moreover, the touch of personalization to their services helps the firm secure a competitive edge in the market while simultaneously making it a client's top choice. Overcoming Roadblocks Every path leading to success is characterized by its own share of challenges. Ante Air Logistics was able to harmoniously counter these challenges by leveraging the trust and loyalty of both its team members as well as clients. This enhanced emphasize on stable relationship building, coupled with an optimistic outlook helped the firm overcome challenges and remain focused on the path of success. A Trusted Brand The most treasured achievement of the firm has been its ability to gain and maintain the trust of its valued customers. Since its inception in 2017, Ante Air Logistics has been serving over 100 clients and the inhouse team has worked relentlessly to acquire the trust of its clientele. Clients of the firm including Aptech Ltd., Quess Corp Ltd., NTT Data, Iris Global, Pacetel Systems

| 28 | The 10 Most Renowned Brands to watch in 2021

secure a distinct niche in the market. By carefully listening to the needs and queries of clients, the team at Ante air Logistics formulates the most conducive ways of arriving at solutions to assuage their logistic woes. Through attentive listening and diligent problem-solving, the brand has built strong and durable bonds with their expansive list of clients. It is only when both parties are equally valued that a perfect client relationship can be attained. Ante Air Logistics represents the essence of this sentiment. In all its endeavours, the brand strives to achieve a win-win situation for both the venture as well as the client.

Mr. Prem Jha

Founder & CEO Pvt Ltd., NSEIT, Team Computers, Vestige Ltd., Keva Industries and many others have placed their faith on the quality services of Ante Air Logistics. A Robust Work Environment The most valued asset for the brand remains its personnel. Equality is a canonical tenet for the organization. Mr. Jha beliefs that the title or designation of the workers is inconsequential, what's important is their dedication to the ﬁrm's mission and their hard work towards achieving the goals of the organization. The prevalent work ethic at Ante Air Logistics is crafted around the provision of ample space to all employees so that they can optimally contribute to the goals of the organization. With a team of diligent employees who are active 24*7 and do not shy away from multitasking, Ante Air Logistics ensures that the needs of

People here serve clients like king. They always serve clients with their full energy

all its clients are suﬃciently and timely satiated. A Customer-First Approach The customer-centric operating model of the ﬁrm has helped it

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An Optimistic Outlook When one embarks on a journey, criticism is always a part of the chosen path. However, processing and incorporating such critiques is the true virtue that differentiates a renowned brand from the rest of its market competitors. Positively processing feedback and criticism is the secret of Ante Air Logistics. The firm tries to continuously improve its services by eliciting constant feedback and suggestions from clients. Future Prospects Ante Air Logistics aims to add at least 500 corporate clients to its expanding client base in the upcoming months of 2021. Since currently the firm is a 70% techenabled logistics start-up, it aims to fully embrace digital transformations soon by shifting its operations holistically onto the online platform.

| 29 | The 10 Most Renowned Brands to watch in 2021

Thinking Like a

Leader 5 Topics to be Covered When Leading a Branding Workshop

ne thing that leaders of all renowned brands share in common is their astute ability to embrace transformative change. Since branding trends are constantly evolving, as an entrepreneur, you have to lead the charge when it's time for your enterprise to be rebranded. To achieve this objective, one has to ace the ability to conduct comprehensive branding workshops that help brainstorm innovative ideas that enable one to weather the constant storm of change. A branding workshop is equally signiﬁcant for those startups that are seeking to lay the foundations of a formidable brand empire. These sessions help in ideating some of the most ingenious strategies to propel one's brand to new feats of success. Listed below are some of the most salient topics that should be discussed by leaders during branding workshops to fully articulate their vision of change to their team members:

www.theleadersglobe.com | 30 | The 10 Most Renowned Brands to watch in 2021

Leadership

1. How Have We Fared and What's In Store? One of the key objectives for conducting a branding workshop is to evaluate and assess the growth of the brand. This endeavor also helps in investigating the extent to which the strategies implemented are being fruitful. They help team members reﬂect on what's working and what can be improved.

3. Brand Positioning For startups, after entrepreneurs have identiﬁed the mission and vision in congruence with their core values, they must think about brand positioning. In a collective environment, with all team members of the enterprise present, it becomes quite easy to discuss ideas and propositions about eﬀectively positioning the brand in the market.

At the same time, you can help your team members think about innovative ways of augmenting the brand's presence and recall value. How can you diversify your brand to increase its reach? These forms of collective retrospective evaluation are important to understand the nuances of branding strategies.

On the other hand, for already established brands, leaders can help their teams reassess their brand positioning choices. They may also think about ways of re-positioning the brand in a way that's more appealing to customers given the changing market trends.

2. Evaluate Your Brand's Core Each brand is composed of a certain concoction of core elements. These are the indispensable and unabashedly signiﬁcant parts of your brand identity. For entrepreneurs who are leading startups through these branding workshops, it will be necessary to brainstorm and identify what makes your brand unique and to deﬁnitively zoom in on the core elements of your proposed brand.

4. Marketing Changes Brands that have established themselves within a competitive market environment are aware of the need for securing a competitive edge. Thus, the leaders of such ﬁrms understand that marketing is an invincible tool when it comes to curating a formidable brand. It is quite prudent to therefore evaluate marketing strategies frequently. Leaders can ascertain in these workshops what marketing strategy has proven to be the most fruitful and which ones need amendment.

Alternatively, for brands looking to revamp themselves or conducting regular evaluations, it is important to assess if their core elements need to be reconﬁgured or if their branding strategy has lost touch with these core ideals. Since the core essence of a brand embodies its mission and vision, any disjuncture between them will be detrimental for the brand in question.

On the other hand, startups can use these workshops led by their founders to brainstorm ideas about the most lucrative marketing strategies that will establish them as market pioneers. They can discuss researched analytics and how to incorporate them into their own strategic plans in a comprehensible form.

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5. Diversification is the Mantra In the overcrowded marketplace, creating a niche is difficult. Brands that have succeeded in doing so are the ones that constantly evolve and change. Leaders of established brands can use workshops to think about innovative ways of boosting customer engagement and interaction. They can talk about the need to incorporate new technological innovations that will help augment the branding of the enterprise. Conversely, startups can evaluate the market trends to debunk the most salient technical branding trends in the market to effectively curate their own strategies. Startup leaders can initiate a conversation about the need to innovate with the various AI-empowered tools and strategies. In a collective environment such as this, ideas and opinions are bound to flow and make a difference in the branding of the enterprise. Brands that can efficaciously transform themselves with the changing times are the ones that survive the test of time. This theory has been proven time and again by various market luminaires. Leaders who are successful in establishing formidable brand empires share this passion of never settling. They are driven by the fire of outdoing themselves and achieving what's beyond the horizon. This inquisitive and dynamic spirit propels them to constantly evaluate and change their practices with time. Branding workshops play a significant role in this regard as they help understand the nuances of the implemented strategies as well as ideate new directions for the brand.

| 31 | The 10 Most Renowned Brands to watch in 2021

DIGIFISH3 The Ace Digital Marketing Brand Pioneering Ingenuity

n the digital age, creating a formidable market presence is hinged on the digital footprint of a firm. Growth and success in the modern age are intrinsically linked to a venture's digital presence and client reach. Digital marketing is the elixir of excellence for brands. In such a scenario, where success is so intimately associated with one's digital strategies, choosing the correct marketing agency can make all the difference. Digifish3 is a Gurugram-based renowned digital marketing brand that is creating ripple waves in the market. The firm is redefining the digital market space with its innovative and tailormade marketing strategies, which help firms secure a definitive competitive edge in the market. Encountering the Pioneers Digifish3 was ideated as an astute marketing prodigy by Sandeep Banger, Co-Founder and CEO of the firm. With an MBA Degree in Marketing, he has honed his entrepreneurial skills over the bygone decade by helming several variegated positions in multiple ventures. Sandeep is skilled in Mobile Campaigns, Customer Relationship Management (CRM), Business Development, and Customer Experience Engagement. He is also an experienced CEO

Digiﬁsh3 is pivoted around the belief that staying ahead of the market curve is solely possible with diligent hard work'

– Sandeep Banger

with a demonstrated history of working in the Digital Marketing and Telecom industry. Ashmita Dhingra is the ingenious Managing Director of Digiﬁsh3. After completing her M.Sc. Degree in Media Management from the

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University of Glasgow, Ashmita went on to pursue her entrepreneurial drive. She implements her skills in Marketing Management, Business Planning, Content Management, Event Management, Media Relations, and Art Direction to make Digifish3 the renowned brand it is today. The Renowned Legacy As a 360-degree online marketing agency founded in 2014, Digifish3 is dedicated to the goal of ideating the best-in-class marketing solutions for its clients. The venture is a comprehensive marketing agency with a well-recognized transformative potential and creative spark that's leveraged to help clients expand their digital reach. The proficiency of the firm has propelled it to be named as one of the most renowned marketing brands of contemporary India. The team of experienced professionals at the firm formulates the most personalized strategies for clients that help boost their market visibility and enhance their brand awareness levels. The integrated approach of this renowned brand helps overcome the myriad boundaries between branding, advertising, and marketing channels. All Digifish3 strategies exemplify the 3 core

| 32 | The 10 Most Renowned Brands to watch in 2021

Sandeep Banger

Co-Founder and CEO

branding pillars of the brand, i.e., Presence, Promotion, and Engagement. The team at Digifish3 leverages the powers of social media and SEO algorithms to ensure higher rankings for clients on web pages and boost engagement levels. The Digifish3 team reaches out to potential customers across various online promotional channels and aligns strategies for effective Online Marketing, thereby delivering improved Returns on Investments (ROI). Crafting a Distinctive Character The team of astute and ingenious thinkers, designers, and marketers at Digifish3 work relentlessly to ensure the delivery of top-quality services to clients. The firm has crafted a distinctive market niche by implementing its information-

driven methodology and intuitive go-getter approach to projects. The agency prioritizes customer experience by ideating marketing and design strategies that are in tune with the specific needs of the client. Digifish3 has earned a revered place in the market as a top choice for — boosting one's brand engagement rates, ideating inventive mobile advertisement campaigns, curating brilliantly innovative digital branding solutions, and much more. A Variegated Plethora of Services Digifish3 specializes in enhancing promotion and engagement through Search Engine Optimization, Mobile Advertising, Voice Solutions, Pay Per Click, SMS, and other Digital Marketing Platforms. Some of the services offered by this renowned brand are:

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Digital Marketing: Digiﬁsh3 uses cutting edge technologies and automated tools to boost the visibility of their client's venture on various digital platforms and channels.

Mobile Marketing: The ﬁrm unleashes its mobile marketing prowess with creative mobile advertising campaigns, real-time analytics, cross channel marketing, creative ad banners, and mobile site designing. It creates a handy approach to deliver content to users and ensures greater rates of market penetration.

Social Media Marketing: Digiﬁsh3's social media marketing strategies are designed to ace the most

| 33 | The 10 Most Renowned Brands to watch in 2021

conducive online channels to boost brand awareness and sales. The campaigns designed by Digiﬁsh3 make the brand more relatable to the audience. As a brand-consultant, Digiﬁsh3 goes beyond simply ideating strategies, it fuels all your digital marketing needs.

Graphic Design: The USP of the Digiﬁsh3 brand lies in its ability to craft the most intuitive and creative graphic designs that entice clients to the artistic brilliance of the brand. The team of talented graphic designers at the ﬁrm works with the creative team to unleash the true potentials of a brand right from sketching out initial ideas to conceptualizing the launch of products and providing postconceptualization assistance.

Web Development: Digiﬁsh3 provides a holistic list of these services including customized web development, backend management systems, UI/UX designing, WordPress website development, E-commerce website development, etc.

Apart from these services, Digifish3 also offers a plethora of other formidable ones including personal branding, pay per click marketing, search engine marketing, web application security, celebrity connect, political campaigns, affiliated marketing, programmatic marketing, and others. Accolades of the Firm Digifish3 has been recognized for

Ashmita Dhingra

The Digiﬁsh3 team works to ensure that their clients achieve prominent placements across search engines globally

its relentless efforts to improve the digital standing of brands and creating their online personas. The firm has gathered various awards and appreciative words of gratitude and encouragement from clients including Mozaty, Gluekey, Broadway, and others. The brand has secured the coveted accolade of being named as a top affiliate marketing agency in Gurugram. The agency was also named as one of the best digital marketing agencies in India.

www.theleadersglobe.com | 34 | The 10 Most Renowned Brands to watch in 2021

India The Brand Pioneering Ingenious Freightage Solutions

ogistics has become an indispensable part of the worldwide supply chains as the various nations of the world are trans-located into the global village. The integration of the global markets has been accompanied by an added layer of complexity in terms of managing multiple supply chains and warehouse locations, freight forwarding, compliance issues, and distribution. However, KWE India has successfully aced these requirements in the logistics market by adopting technological tools and astute strategic thinking. KWE India, which is a subsidiary of the Kintetsu World Express within the Kintetsu Group, is dedicated to ensuring the delivery of excellent logistic solutions for your company. The company is a part of the legacy of Kintetsu Group, a global conglomerate of 130 aﬃliated companies with myriad interests along diverse industry verticals. Headquartered in Bangalore, KWE India was established in 1997. The formidable brand has grown to relentless heights of success over the by-gone decades to attain an

ace market position. The company also has regional offices in New Delhi, Mumbai, and Chennai. Brand Forte Although the venture started small in 1997, the by-gone decades have been a testament to the consistently excellent and reliable service provider of the brand. Today, KWE India is one of India's leading, end-to-end, comprehensive, and outsourced Logistics Solutions Provider. The strength of the KWE brand is embodied in its ability to offer a full-range of reliable, valueadded, and optimal supply chain solutions that are remarkably more comprehensive than mere "door to door" services offered by typical logistics companies. As a one-stop, international logistics services provider, KWE India offers international air freight forwarding, international sea freight forwarding, customs handling, import & export of goods, warehousing, and last-mile delivery to both B2B and B2C businesses across India.

Trailblazers Leading KWE India KWE has emerged as that pinnacle of the most renowned brand listings under the astute and relentless leadership of its pioneering leaders. The firm has established itself as a formidable name within the competitive logistics market because of the dedication and hard work of its team members under the zealous guidance of these true industry titans who constitute the senior management of KWE India. Mr. Masaru Kobayashi leads KWE India as its Managing Director. Under his incisive leadership, the firm has soared high from one feat of success to the next. His determination and industrial diligence has been a source of inspiration for many. Mr. Kartik Baskar is the Director of this esteemed enterprise. His perceptive leadership qualities and unwavering commitment for the pursuit of brilliance has defined the glorious trajectory of KWE India. He is driven by the belief that- 'productivity and efficiency

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Brand of the year

to the foundational tenets of the venture. KWE India was ideated with the goal of becoming the top leader in the logistic industry segment by virtue of its service excellent and highly innovative solutions. The ﬁrm has succeeded in adding value to customers and contributing through comprehensive, high-value, and total logistics services.

can be achieved only step by step with sustained hard work, relentless attention to details and insistence on the highest standards of quality and performance.'

Mr. Masaru Kobayashi

Mr. Venkataraghavan N helms the responsibilities of the firm's General Manager in the HR and Administration departments. With an extensive portfolio of experience spanning across 25 years, he has attained certain coveted insights into the industry. His contribution in the recruitment and management of the firm's personnel has been phenomenally significant over the by-gone years.

As a leader in the logistics space, KWE India provides comprehensive one-stopservices and door-to-door solutions

Becoming the Brand of the Year KWE India has been rewarded as the Brand of the Year due to its unparalleled ability to remain true

Managing Director

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KWE India is led on the path of greatness by virtue of its solutioncentric and customer-ﬁrst operative model. Dynamic growth is an essential and indispensable part of the company's legacy. The team is dedicated to continuously innovate and evolve their brand through robust and reliable logistics solutions on a local, regional and global level. The overarching culture of the brand has been shaped by the central tenets of Innovation, Quality, Continuous Improvement, Respect, and the zeal to build a Global Network. Securing an Edge KWE India has the ability to handle and manage all types of cargo. The KWE name is synonymous with the promise of meticulous service provision. The KWE India team handles all types of cargo- ranging from factory facilities, ultra-precision machines, and products to be sold by mass merchandisers to eventrelated equipment -ensuring their on-time delivery, anywhere in the world.

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We are superior to the competition because we hire employees who work in an environment of belonging and purpose. We foster a conducive climate where an employee can deliver what the customer wants. Our employees are our pillar of strength and operate with a sense of ownership and responsibility towards organizational goals

All KWE ventures embody the ingenious spirit of innovation. KWE India has proven its novelty by ideating ground-breaking service solutions. In India, it was one of the few companies to implement end-to-end paperless

Karthi B DMD

domestic distribution that covers almost all the states. KWE has pioneered a coveted legacy in terms of eﬀortlessly handling critical logistics and urgent deliveries The KWE Brand name has become tantamount to quality service provider and excellent security. All KWE India employees are meticulously trained in the process of handling and managing cargo, ensuring completely error-free operations. Moreover, the real time tracking systems are closely monitored by the Control Tower Team to simplify the process for the clientele. The company also makes use of ISO 17712:2013 which is certiﬁed as high security seal locks for all the containers to annihilate the mere possibility of leakage.

Key Areas of Operation KWE India has attained the uno position in the logistics market, emerging as the Brand of the Year because of its incomparable service guarantee and excellent delivery rates. The KWE India brand has become a leading choice for most Indian businesses because of its innovative cargo solutions and efficient customer services. In order to deliver upon its promise of smooth and streamlined efficacy, KWE India offers a comprehensive and holistic list of services such that all the necessary bases for the client are sufficiently covered. The firm provides the following notable products: 1. International Air FreightKWE India's status as the leading air freight forwarder with an expansive global

www.theleadersglobe.com | 38 | The 10 Most Renowned Brands to watch in 2021

network has made it a formidable choice for businesses in the country. The end-to-end supply chain management solutions offered by the brand are designed to be a cost-effective and lucrative choice for all. By opting for KWE India's international Air Freight services, one can bid all his logistic woes adieu as the cargo is destined to be handled and monitored by a team of experienced professionals in a meticulous manner. The global IT tracking tools enable clients to monitor the trajectory their shipments without the worry of losing track of them. 2. International Sea FreightKWE India manages the supply-chain complexities of Ocean Cargo extremely smoothly. The ingenuity of the brand lies in the fact that it has combined international air and sea freight forwarding with logistics into a seamless distribution system. As an NVOCC, KWE India makes use the shipping lines' transportation services, further streamlining the process. The firm has curated global partnerships with the leading shipping companies in India to secure an unrivaled advantage in the market. 3. Logistics- KWE India has proven its mettle in managing the complex structure of global logistic handling with an added

sense of ease time and again. It offers clients advanced and customized logistic services. The brilliance of these services is further enhanced by the strong support received from cutting-edge and strategic distributing bases. The highquality, worldwide distribution service offered by KWE India has propelled it to higher feats of success by virtue of its ability to handle all forms of cargo. Moreover, KWE India has also distinguished itself from its market competitors by offering clients supply chain management solutions based on a thorough assessment of their existing models. Other services offered by KWE India include: Ÿ Customs Brokerage Ÿ Cold Chain Solutions Ÿ Onsite Management Ÿ Compliance Services Ÿ Consultancy Services Ÿ Warehousing Ÿ Distribution Ÿ Fair & Exhibition Ÿ Free Trade Warehouse Solution Ÿ Cargo Insurance Ÿ Beverage Logistics Ÿ CBU Transportation.

Becoming the Compliance Maestro Compliance can be a tricky subject for most clients who are looking for a logistics partner.

When selecting KWE India, all compliance woes are assuaged immediately. The KWE legal team works relentlessly to identify potential risks and aid customers in mitigating these risks and issues. Moreover, KWE has obtained certificates like ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018. KWE has also secured a GSDP (Good Storage and Distribution Practices) certification for catering Pharma distribution. KWE also operates as an AEO (Authorized Economic Operator) vis-à-vis Indian customs. National and Global Partnerships Gati-KWE was ideated in 2012 as a Joint Venture between KWE India and Gati (India's pioneer and leader in Express Distribution and Supply Chain Solutions). Gati-KWE embodies the excellence of both these companies by delivering services that harmoniously combine local experiences with global expertise. Gati-KWE has emerged as the leader in Express Distribution and Supply Chain Solutions as it helps Indian businesses reduce their time to procure, streamline operations, and reduce distribution costs, through its customized delivery offerings. In 2014, KWE acquired APL Logistics Ltd. Since then, APLL has become an important part of the KWE family. It has been

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recognized as a leading global logistics provider, earning accolades for designing and operating smart globally integrated supply chains. APLL aces order, import and export management by streamlining vendor management, consolidation, custom brokerage, etc. Badges of Honour The outstanding performance of the brand has been recognized by several prestigious accolades over the years. Some of the esteemed tributes bestowed upon KWE India include -CII Scale Award for Eminent Position under Freight Forwarding and 3PL Categories, Hewlett Packard India Certiﬁcate of Appreciation, Toyota Boshoku India Service Appreciation Award, Sterlite Technologies Logistics Excellence Award, and many others. Mapping the Future By leveraging the boons of AI and RPA driven tools, KWE has maximized its eﬃcacy levels. The organization has witnessed a steadily augmenting growth rate of more than 30% for nine consecutive years in a row. The strength and ingenuity of the organization stems from its trailblazing leaders who personify strategic brilliance and embody a result-oriented approach. Poised with such technical and managerial assets, KWE India is set to break more industry records in the near future.

Mr.Venkataraghavan N

We leverage AI and RPA driven tools for boosting productivity, efﬁciency and improved customer experience

General Manager HR and Administration

Currently, KWE India is operating with a team of 418 professionally trained members and has oﬃces in 18 locations across the country with 24 warehouses. It aims to expand the venture even further in the upcoming years. The motto of constant growth and innovation has inspired the futuristic road map for the brand's upcoming years.

www.theleadersglobe.com | 40 |The 10 Most Renowned Brands to watch in 2021

Mastering

Art

the

uilding a brand is emblematic of the creative ways in which a ﬁrm can amalgamate its longterm goals with its unique vision for the venture to communicate a succinct image and personality of the brand to its audience. Brands are crafted around not solely the tangible elements of a venture, but also include much more signiﬁcant intangible elements. Thus, when ideating a branding strategy both these domain must be cognized and given equal importance.

A brand strategy is holistically diﬀerent from a marketing strategy. It is a comprehensively ideated plan-of-action geared towards not solely outlining the methods of marketing your product but is also pivoted around the seminal questions that come much before the issues of marketing, like what type of brand image and personality will be communicated, to which audiences, and how will they be communicated. Thus, the art of ideating potent and eﬀective branding strategies must be carefully perfected to establish the distinct edge of a venture in a competitive market landscape.

of Branding

Learning the Art of Perfecting Branding Strategies

1. Identification of Core Values and Brand Purpose One of the most crucial elements in this arena is the identification, vocalization, and representation of the core values of a company. Each venture is established with a definitive purpose. When trying to ideate an effective branding strategy it is important to revisit this purpose. Branding strategies that are purpose-oriented have a more far-reaching impact than the ones that are developed without careful deliberation. It is equally seminal to represent not only the functional aspects of the brand's purpose but also its intentional aspects that help contribute to the creation of a better world. Once this purpose has been identified, the branding strategy has to be so designed that it cognized clearly not only by the management of the firm, but the proposition should also be reinforced and repeated throughout the whole organization and it should be repeated often enough for everyone in the company to fully comprehend the fundamental driving idea behind a brand.

2. Consistency-Oriented Strategizing After identifying the purpose of the brand and its tangible and intangible elements, it is time to now ensure that the resultant branding strategy is consistent. According to this proposition, to place your brand uniquely in the market, all its messages must be made cohesive. Brand recognition and customer loyalty are both hinged on this core principle of consistency. Branding strategies can focus on the creation of style guides to help solve this issue of consistency. This guide can be a comprehensive collection of all the elements of the branding strategy including the tone of voice to be used, the colour scheme, how products and services are to be positioned, etc. 3. A Research-Oriented Approach Another potent element in terms of curating formidable branding strategies lies in the domain of research. By leveraging the boons of modern technologies, companies must conduct a thorough assessment of their markets to get better acquainted with the prevalent trends and the overall market environment. This research can be

Mr. Rajesh Kendale CEO & Managing Director

About the Author Mr. Rajesh is a CEO & Managing Director of TLG Media LLP. Mr. Rajesh's expertise lies in Digital Marketing, Web Development, Advertising and Media Communication. A real passion for innovative technologies, he is interested in technology's impact on today's society and its implications for the future.

used as a basis for a SWOT analysis of the venture, where the potential pain points can be identified and remedied at the earliest. 4. Research-Based Competitive Awareness Similarly, research data can be used to gauge the standing of the competitors in the market. By assessing the branding strategies of its competitors, brands can enhance their branding strategies as well as ideate ways of developing a real competitive edge in the market. They can develop branding strategies that will help set them a class-apart from the rest of the market while simultaneously taking up the challenge to improve their strategies vis-à-vis the market competition. 5. Satiate the Emotional Quotient The emotional quotient of a branding strategy can lend it a definitively distinct edge in the market. Again, to achieve this feat the company in question has to leverage the boons of research to define and identify the habits and values of its target market. This will invariably reveal certain patterns and trends in the shopping habits of customers which can be used to create an emotional connection with them. Branding strategies that are designed around the need of humans to create lasting relationships and connections inevitably fair better than ones that ignore this core principle. Brands like Harley Davidson have leveraged this principle of emotional connect and community creation to establish a

loyal and stable customer base. Thus, when brands find ways of connecting with customers on a far deeper emotional level, the success of their branding strategies is guaranteed. 6. Vocalizing Difference and Parity At this juncture, the task at hand for a brand is to showcase the ways in which it is different from the rest of its market competitors. These points of difference encourage customers to select one brand over another. Thus, considerable amount of time needs to be devoted to the optimum presentation and vocalization of this aspect. On the other hand, points of parity refers to the ways in which this brand outperforms its competition in key areas and what are the valued essentials that propel customers to choose their brand over the others. 7. Selecting a Conducive Media Portal Selecting the correct communication channels to present your brand is a crucial part of formulating its branding strategy. Once again by crossreferencing the market research data, brands can select the most conducive media portal to communicate with the target market and stakeholders to achieve the best results. Research will show purchase data pivoted around various verticalsincluding the most used media platforms by the target audience members. This will help the brand design strategies that reach the maximum proportions of its target audience, translating into a visible boost in sales.

8. Designing the Symbolic Elements of a Brand Spend some time brainstorming the most catchy and emblematic slogan for your brand. The brand's slogan is the short and most evident embodiment of its promise. It combines the values and attributes of the brand in it. To effectively position your brand in the market, it is important that the brand promise is represented through the selected slogan. Humans are a symbolicallyoriented species. Symbols are an integral part of the human cultural and material repertoire. Thus, they inevitably play a prominent role in crafting brand recognition. The logo of the brand is one of the core symbols used to identify it in the market. Creating symbolic brand associations- with the use of specific musical tunes or colors can boost brand recognition and cement market presence. Think of the Nike swoosh –logo or the Nokia tune as the testaments to this element's significance. Once the aforementioned steps are attained, it is now time to create a brand presence that is both enticing to the target audience as well as amenable to change. Flexibility is a key ideal that cannot be abandoned when ideating such a branding strategy. If brands can carefully incorporate these elements into their branding strategies, perfecting the endeavour will no longer be a herculean task!

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The Brand Reimagining Spatial Data Analytics

n the modern business landscape, big data is the indisputable market disruptor. Companies can attain a significant competitive edge by intelligently leveraging the boons of several data-driven processes. The trick here, however, is to locate a trustworthy platform partner who can efficiently fulfil all of the client's requirements. Locomizer is one such formidable name in the market. It is a Data-as-aService Platform, designed to analyse spatial big data generated by humans. It is powered by a proprietary machine-learning algorithm used for the measurement of human behaviour in space and time described in the patent “Interest Profile of a User of a Mobile Application”. Clients can use Locomizer to precisely identify particular locations and times for connecting their products, services and marketing messages with the right audiences. This renowned datadriven platform is currently catering to several noteworthy clients on a global scale including JCDecaux, Posterscope, and Kinetic, helping renowned brands

like Samsung, McDonald's, Investec, Bethesda, Guinness, and Mercedes get their messages to the right people.

Clients can use Locomizer as a magnifying glass to identify precise locations to deliver the right message at the right audience segment

- Dr. Alexei Poliakov

Meeting the Ingenious Creator Locomizer was co-founded under the guidance of its present CEO, Dr. Alexei Poliakov. Before embarking on this journey of conceiving and realising Locomizer, Alexei was an investigative scientist at the MRC National Institute for Medical Research, London, and a faculty member at the Medical School, Moscow State University, where he got his Ph.D. in Biology. He was also a guest lecturer at the INSEEC. For over 10 years, Alexei was invested in the study of spatial behaviour in living systems. Following his long academic journey, Dr. Alexei developed his concept of Positional Identity and invented a machine learning algorithm for measuring human behaviour in real space and time, laying the foundations for Locomizer. Today, Locomizer is famed for being a leading spatial

www.theleadersglobe.com | 46 | The 10 Most Renowned Brands to watch in 2021

the brand's values and vision, Locomizer has propelled itself to a zero churn rate. Today, the company has received farreaching acknowledgment for its unparalleled services and ingenious data-driven processes, with their principal achievement being the recognition earned from top global ﬁrms that have gone on to become long-term clients, collaborators, and partners of Locomizer.

Dr. Alexei Poliakov Co-Founder & CEO

bioinformatics platform, which empowers a wide range of clients, from property developers to marketing agencies and media owners, with real-world analysis and prediction. Becoming a Market Disruptor Locomizer has garnered recognition as a renowned brand in the market owing to its astutely crafted mission - to organise human location data so as to make it universally useful and actionable. Locomizer envisions a

future where it is the leading engine behind a better connected real world. Locomizer has secured the accolade of being a respected brand by virtue of its persistent drive to conquer new terrain, substantiated by its longterm vision. The brand has emerged as a business and thought leader in the industry by emphasising the salience of using the right datasets and prioritising them over short-term proﬁts. With a loyal clientele that shares

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Locomizer's Audience Discovery Platform Locomizer specialises in driving sales by discovering target audiences to match with relevant products, services and marketing activities. Locomizer's Audience Discovery Platform (ADP) generates millions of dynamic datasets of geographically distributed audiences with the target behavioural properties. These datasets are then leveraged to extract critical insights for businesses, research organisations, and data scientists enabling real-world audience analytics in retail, advertising, property development, smart cities applications, and financial forecasting on a global scale. The ADP caters to media owners and planners, as well as brands helping them to identify their target audience bases thereby maximising efficiency and reducing costs. With unique features like robust filtering, rich location data, and swift audience

| 47 | The 10 Most Renowned Brands to watch in 2021

Proﬁles datasets themselves using their location data and their servers.

We strive to ensure that our spatial analytics frameworks are globally accepted as a standard in the future

- Dr. Alexei Poliakov

reporting, Locomizer's ADP has become a top choice for clients. Locomizer's oﬀerings can be used in two key ways: 1. Data Subscriptions - Access to Audience Proﬁle datasets with general footfall and deep audience composition information for any location at any given time. 2. Licensing - Locomizer's Platform can be licensed to third parties on a geo/industry basis, so companies can build Audience

The importance of Collaboration Locomizer's success and recognition can be attributed to the dedication and hard work of its team members and the longterm support of its clients. The team at Locomizer freely shares the company's avowed vision and mission. The collaborative spirit that characterises Locomizer permeates to every level of the organisation. All teams operate to secure the goals of the ﬁrm, thereby helping it carve out a distinctive niche in the market. The team at Locomizer tries to foster collaborative partnerships with clients. By grounding these relationships on the values of trust, transparency, perpetual feedback provision, and a shared vision, Locomizer seeks to pioneer a refreshing take on client collaborations. Perpetual Improvement Feedback and criticism are the bedrock of any renowned brand. The same is true for Locomizer.

The brand insists upon the maintenance of a continuous feedback channel that allows them to improve their services and operations. By incorporating the critiques and feedback of clients and partners, Locomizer aims to ensure that its platform performs efficaciously to produce cutting-edge data for clients. A Vibrant Future Currently, Locomizer is looking forward to scaling as a business by exploiting the global infrastructure and commercial expertise of its network. Recently, the brand has partnered with a global data company to produce a joint product, which will be rolled out across the world during 20212023. Moreover, Locomizer plans to launch a novel product offering in Q3 2021, which will support smaller businesses and organisations through its flexible selection design. Locomizer will be launching this product with the support of data marketplaces. The firm is also relentlessly striving to ensure that its spatial analytics frameworks are globally accepted as a standard in the future.

www.theleadersglobe.com | 48 | The 10 Most Renowned Brands to watch in 2021

Apps

Amplify

the

Online Market of

Your

Presence

BRAND

urating a unique brand persona is a long and arduous task. Building a reputable brand image may take months of hard work and eﬀorts on the part of the entire team of the venture. However, its central position in a business model cannot be negated. Social media platforms have emerged as one of the most signiﬁcant domains for establishing a notable brand identity. Without acing the social media race, no brand can hope to leave an indelible mark on the market. Thus, the ability to craft an online persona is an inevitable element of scrutiny when gauging a venture's marketing prowess. Listed below are some of the most notable apps that help amplify the market presence of a brand in the online arena: www.theleadersglobe.com | 50 | The 10 Most Renowned Brands to watch in 2021

Must-have Apps

1. Biteable Bid your content creation woes goodbye with the Biteable app. Since engagement is the key to ensuring a growing customer base and a formidable brand reputation, apps like Biteable are lifesavers for brands. Visual content receives three times more engagement than written content. Biteable helps create engaging, informative as well as entertaining content with the correct tone and voice for your brand. You also get a host of free features like video templates, music clips, animated bits, etc. to help amplify your content game on social media. With its easy-to-use interface and lucrative plan pricing, Biteable is a fan favorite. 2. MissingIettr One of the most daunting tasks when attempting to create and maintain an online presence is to schedule posts and content for your customers. This can be diﬃcult to manage as the social media portals are quite variegated and diverse. Hand-selecting posts and determining their correct time of release may be tricky. Missinglettr is an app that streamlines this entire process of content posting across the various social media platforms of the brand. The app creates a year's worth of content for the brand. It also comes with additional features like templates for content creation, scheduling, and marketing, as well as a URL abridger that helps export campaign assets making them usable for other marketing initiatives. Missinglettr also provides the user with a weekly report to keep them informed of the progress achieved.

3. BeLive.tv! Live streams are rapidly becoming the life and blood of the social media branding game. Live streaming videos of brand events and product launches have become obligatory. This guarantees the creation of a succinct buzz about the brand while simultaneously boosting customer engagement. As a branding strategy, live stream is here to stay. Apps like BeLive.tv! help brands ace this trend. The app is designed to broadcast a live video smoothly, without interruptions. The brand logo can also be featured on the screen during the stream. The app interface is designed in a way that the comments of the viewers can be seen in real time. This helps augment engagement with the customers and adds to one's branding capital. 4. AdExpresso Advertising is a key way of building a social media empire. It is a crucial part of branding in the online market space. Traditional advertising strategies might not work well in this virtual domain. Brands may have to reinvent their marketing tools to ace this novel race. This is where apps like AdExpresso come in handy. This app allows for a real time assessment of Facebook, Instagram, and Google ads, to ensure that your ads resonate with the target audience identiﬁed incongruence with your unique campaign targeting details and brand name. You can also create and manage ads for these three platforms on AdExpresso and then see what's working.

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5. Buzzsumo Knowing your target audience is an essential part of embarking upon this journey of brand curation. Unless an enterprise understands the nuances of the preferences and likings of its customer base. It cannot invest in a potent branding strategy. But it is equally important to know how your social media content is faring across the portals. This is where research becomes critical. While brands can opt for the tried and tested options like Google Analytics, there are also other apps that offer more diversified features to their users. Buzzsumo is one such application. It is a research tool that helps brands understand who is spreading their content and what is the effective reach of their posts. Deemed as one of the most powerful research tools in the market, Buzzsumo allows the user to find the most shared pieces of content on social media channels. It also helps them find influencers related to those topics. You can track your competition while simultaneously tracking your own progress through keyword and brand name mention alerts on the app. The augmenting importance of social media channels has revolutionized the branding game. The strategies and tools needed to succeed in the present scenario are varied and complex. It is important to seek the aid of professional brand makers -like the apps mentioned above- to ace this branding game. Brands that can embrace this new tidal wave of change will witness tangible results within a short span of time.

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The Brand Delivering on Promise

inding a conducive engineering and manufacturing partner that caters to not just the domestic market but which is also a credible brand on the international front is quite a diﬃcult task. However, one brand that has earned this distinction by working with OEMs like Boeing, is Rossell Techsys. The company was ideated in early 2011 as the Aerospace and Defense division of Rossell India Limited, with the mission to provide global OEMs with quality products and services. The foremost objective of the brand was to deliver products and services on-time and with keen attention to detail. Finesse and Finish, consistent high quality and on-time delivery are the bedrocks of all service oﬀerings from the brand. Over the decade, Rossell Techsys has grown as a top choice for Overseas clients. It has also extended its presence in the U.S., with a facility in Phoenix, Arizona, and company representatives in Toulouse, France, and teaming agreements with companies in the US and Israel.

When we make a commitment to customer, we fulﬁll it, irrespective of the investment, even if it is an additional unplanned requirement. For us, it's not a number game. We believe that credibility builds the revenue ﬁgures

It is committed to redeﬁning the “Make-in-India” experience with its expertise in the engineering and manufacture of Electronic Systems, Test Solutions, Electrical Wiring and Interconnect Systems (EWIS),

www.theleadersglobe.com

- Prabhat Kumar Bhagvandas

and Aftermarket product support Services. Rossell Techsys's capabilities include engineering and manufacturing of electrical wiring & interconnect systems (EWIS), electrical panel assemblies (EPA), Automated Test Equipment (ATE) and After Market Product Services. It also provides custom services including engineering solutions for electrical, electronics & avionics system for the global aerospace and defence (A&D) industries. The Experienced Pioneer Rossell Techsys is led on this path of excellence under the astute guidance of its CEO, Mr. Prabhat Kumar Bhagvandas. Fondly known as PKB, he ingeniously spearheads all operations within this Rossell division. With a background in electronics and a Master's Degree in Business Management, PKB's illustrious career trajectory has spanned over 39 years. During these decades he has helmed several key leadership positions across multiple domains like aerospace & defense, automotive, consumer electronics, industrial automation, and controls and data networking. He has also held key positions at Vizag Steel, CMC Limited, Portal Player, LVL7, and Broadcom. As a renowned start-up specialist, PKB has initiated various oﬀshore

| 52 | The 10 Most Renowned Brands to watch in 2021

industry including Aerospace Quality Management SystemsAS9100, Quality Management Systems- ISO 9001, Environmental Management Systems- ISO 14001, Occupational Health and Safety Management System- ISO 45001, Information Security Management System- ISO 27001, Ethical Transactions and Anti-BriberyISO37001, adherence to framework guidelines for Risk ManagementISO 31000, and few others in the near future.

Prabhat Kumar Bhagvandas CEO

development centers and worked with VC funded, early-stage startup technology companies. Satiating Compliance Requirements PKB leads Rossell Techsys by establishing credibility in every aspect of the business. Quality at Rossell is a strategic corporate objective that distinguishes the company from its market competitors and to which all employees are committed. It runs like a common thread throughoutfrom first interaction with the customer to the end of production and service chain. To guarantee quality on a long term, the company has achieved significant operational management system certifications. The success and

recognition earned by the brand are proportional to its dedicated compliance with national and international regulations and standards. Rossell is the only company from India to become a member of ERAI which provides Counterfeit parts identification, management & risk mitigation solutions. It is also a member of RTCA and Vertical Take Off Society (VTOL -formerly American Helicopter Society). It also sponsors multiple supply chain communities for select military platforms. The company is well- poised to offer tangible benefits to its foreign customers. It has undergone DCMA audits, as well as secured FAA certifications. Rossell boasts several key certifications in the

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Markers of Distinction for the Brand Its state-of-the-art facility in Bengaluru is spread across 2,25,000 square feet which accommodates customer-specific Centers of Excellence (CoE) as well as multiple dedicated labs to enhance the product platform and service offerings given to its global customers. The LEED certified (Gold) building is also a testament to Rossell's commitment to sustainability and the environment. It has a “go- green” drive in place to conserve the environment under which it has adopted many green initiatives and sustainability practices. It is one of the very few manufacturing companies to have obtained the ISO 27001 certification for Data Security and Integrity. The ethos of risk mitigation & management, and its NIST 8001-171 Cybersecurity compliant IT Infrastructure gives Rossell an enhanced edge in the global landscape and enables the company to meet the unique requirements of the aerospace industry. Rossell Techsys is a Tier1 supplier of aerospace components to global

| 53 | The 10 Most Renowned Brands to watch in 2021

Boeing Performance Excellence Award (BPEA), multiple times over the years that it has been performing work for Boeing.

We, at Rossell Techsys, constantly strive to create capability and capacity, while simultaneously developing a highperforming and involved work culture

- Prabhat Kumar Bhagvandas

aerospace OEMs like Boeing and Lockheed Martin for multiple aircraft platforms. In its exciting journey of continuous growth, it has received multiple awards. It is the only Indian manufacturing company to have been awarded the 'Boeing Supplier of the Year ' twice in 5 years (2015 and 2019). It is also the recipient of the

It also earned the unique honour of the only company in India to receive Supplier Excellence Award from the then American Helicopter Society (now Vertical Flight Society), in the year 2018. In addition, the company has more than 20 awards to its credit, including the Best company in Aerospace and Defense by the International Aerospace Magazine SAP Media Worldwide, and Manufacturer of the Year Award by World HRD Congress, to name a few. It has also received recognition from companies like EXPLEO, France, and industry bodies such as SIATI, ASSOCHAM demonstrating its commitment to Quality. A Vibrant Work Environment Rossell Techsys prides itself on the quality of its work environment and personnel. By prioritizing capabilities over credentials, the brand has successfully curated a vibrant and engaged workforce. Equality is the bedrock of the Rossell work ethic. Rossell is committed to invest in each employee's professional growth through inhouse trainings and providing support for higher learning and self-development. As part of its CSR activities, Rossell Techsys has contributed signiﬁcantly towards skill development for job creation in India, by partnering with Nettur Technical Training Foundation

(NTTF) as part of the Government of India “Skill India” initiative under the NEEM (National Employment Enhancement Mission) program. It is determined to improve the employment opportunities of socially vulnerable by enhancing their employability skills and invest in the “Skill India” initiative of the government. It also contributes to various NGOs who perform yeoman service to the socially unprotected, including contributing to better education, healthcare, and sanitation needs. A Dazzling Future The ﬁrm has strategically planned out its future course of expansion. By the end of the next 10 years, the dream is to be a 2000 crore company, with a global footprint by making inroads into the geographies of Europe, Middle East (EMEA), and Australasia. The company under the visionary leadership is looking very aggressively at various options at its disposal, organic as well as inorganic. Rossell Techsys has embarked on its Business Excellence journey in 2021, towards building operational excellence which aims at improvements and eﬃciency to sustain competitive advantage. This business excellence journey is slated to be complete when all phases are implemented and it has its own Operating System in place- The Rossell Operating System for Excellence (ROSE), in the year 2025.

www.theleadersglobe.com | 54 | The 10 Most Renowned Brands to watch in 2021

Modern-Day

Branding

www.theleadersglobe.com | 56 | The 10 Most Renowned Brands to watch in 2021

Trends

Branding

6 Trends to

Ace 2021

o maintain a competitive edge in an overcrowded market segment, Brands must remain ahead of the marketing curve to eﬀectively ace the branding game. The more nuanced and innovative your branding strategy, the more the chances of your brand securing the pinnacle of success in the market. Keeping a close tab on the most trending ways to build your brand reputation can help ease this process. This is especially potent for the contemporary era when the market and customers are both trying to grapple with the changes introduced by the pandemic.

branding trends that will dominate the commercial sphere in 2021:

However, to thrive in this newly established equilibrium, it is important to acknowledge and holistically cognize the trends that are here to stay. Listed below are some of the most formidable

According to a recent survey, 62% of customers will base their purchase decisions on the ethical values and policy statement of a brand. Companies that may have neglected this arena from their

1. Stand for Something This trend has emerged as one of the most notable and stable inﬂuences on the branding of enterprises. The trend of conscientious buying has risen over the course of the by-gone years. This has in turn resulted in a positive impact on the need for brands to embody a social message. Customer perceptions of a brand can be positively inﬂuenced if the brand can demonstrate transparency and social responsibility.

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marketing strategies must now work to incorporate it. Social relevancy is quickly becoming an important factor in determining if a brand will sink or swim among socially conscious consumers. 2. Embrace the Shift in Customer Preferences The pandemic has aﬀected the way the market operates. It has left an indelible mark on the psyche of both the consumers and entrepreneurs. Hence it would be imprudent to strategize about branding trends without taking into consideration the altered consumer preferences. Most recent data from research studies suggest that as customers remain more or less home-bound, their preference for delivery items has increased manifold. They prefer brands that have well-developed and easy-tonavigate websites from where they

| 57 | The 10 Most Renowned Brands to watch in 2021

Trends

can simply order products or services will just a single click. Thus, for branding your firm in such a scenario, it is advisable that you work to augment your presence on the web. If you offer services like yoga, try to have virtual sessions for your clients. Moreover, invest in creating a formidable website, as it's the first access point for a majority of customers searching for your brand. 3. Authenticity and Transparency Originality will be the key to creating a formidable brand in the market in 2021. Brands that take responsibility for their products and services will flourish in this new normal. To do so, they have to embody values that resemble the humane side of their avowed missions. To ace these trends brands can reassess their returns and refund policy, they can work to enhance their corporate social responsibility strategy, remove any additional hidden charges on checkout, etc. Brands can also deliver a personalized message of hope and resilience to their customers in these trying times. They can demonstrate their supportive spirit by these gestures that in turn boost brand loyalty. 4. Bold is the Way to Go When ideating a graphics strategy, brands can go with the bold trend that is making a comeback this

year. Muted hues are no longer the dominant trend. Do not shy away from bold colors and designs. Invest in designing unique symbols and signs that come to be correlated with your brand image. Brands can also use quirky artwork to attract clients. Similarly, geometric shapes are also part of a growing branding trend. Create branding symbols by incorporating these shapes and unique brand colors to enhance your recall value. By implementing these visually compelling elements of branding, any enterprise can conquer new feats of success. 5. Incorporate Tech The technological boom has served as one of the most important changes in the course of the bygone decades. Incorporate the boons of this technical revolution into your branding strategy. By using chatbots and AI-empowered tools, brands can signiﬁcantly increase their engagement levels with clients. Since these methods of engagement are automated, each customer query or comment will be automatically responded to by the chatbot. This helps in enhancing the brand's service provision repertoire and augments the possibility of increasing brand loyalty. Moreover, gamiﬁed approach to the entire process of engagement is enabled by technologically adept tools. Brands

can use these to help customers interact with their page or website. This may also include games, lucky draws, quizzes, etc. 6. Motion and Responsive Logos Another fun and upbeat way of branding your enterprise is through the use of UX/UI design tools that infuse a whole new dimension to the realm of customer experiences. Moving content is more prone to boosting engagement than static ones. Motion sensor logos fall into a trend category that has revolutionized the branding arena. Interactive marketing strategies like responsive logos help create a unique place for your brand in the minds of the clients. They help communicate the visual identity of your brand. These logos are essentially shape-shifting and can accommodate themselves in any space and theme mode. They help companies capitalize on their brand recognition and create a new sense of familiarity. Branding trends constantly change with the changing market landscape and customer behavior. Evolution is the only constant for these trends. However, in order to succeed in a competitive market environment, companies have to embody these trends and ace their implementation. In the current scenario, the trends listed above will help ﬁrms becoming branding prodigies in 2021.

www.theleadersglobe.com | 58 | The 10 Most Renowned Brands to watch in 2021

Delivering the Future of Work

ysdoc is a recognized leader in enabling future ways of working. The company helps their clients to be highly effective in how they operate; to embrace change with confidence; and to emerge from programmes stronger, ready to take on the next challenge. Seamless, Transparent and Auditable Platform Sysdoc is delivering future proofed organisations who are obsessed with customers, digitally enabled, operationally excellent and engaging their teams in new ways of working. They ensure compliance by enabling business to efficiently and securely, record gifts, hospitalities and conflicts of interest. They deliver effortless compliance monitoring with fully transparent platform. They are very quick and intuitive across entire organisations. Trusted and Connected Organsational Knowledge Our Knowledge Portal provides organisations with an out-of-thebox solution, framework and governance for their knowledge and information to foster improved collaboration. They provide document and training repositories with dynamic navigators. With personalized access to information based on roles, the company provides real-time measures of business

Our talented people operate with high energy to unleash our collective entrepreneurial potential to deliver great things for our clients

success against objectives. Katherine Corich, a Visionary Leader Katherine, Founder and Chairperson, is a visionary leader with contagious entrepreneurial energy. She motivates and inspires teams to deliver complex change and successful programmes. Katherine also leads Sysdoc performance-based philanthropy, offering expertise, time and seed funding, to deliver projects where we can make a significant and sustainable difference around the world.

Learning Innovation Their multi award-winning learning applies powerful use of technology, experiential techniques, and intelligent data analytics to ensure people are engaged, retain knowledge and learn. Culture, working practices, business priorities and many other factors can present a complex set of learning challenges. Sysdoc's learning solutions are delivered to the highest standards, incorporating the latest innovations and techniques about how people learn, retain and recall information. Their Game-Based Learning is a bespoke, intelligent analytics suite. Tracking conﬁdence and proﬁciency of users over time, it provides a real-time measure of learning across an organisation. Through their Blended Learning Programmes the company helps to achieve your organisation and people objectives through full end to end programme lifecycle management, from strategy, analysis, concepts and innovation, through to development, execution, embed and sustain. Digital Learning Sysdoc's expertise in a broad range of current and emerging technologies and methods enables the creative application of technology in digital learning programmes.

Sysdoc supports organisations looking to enhance the workplace by providing them with best in class digital solutions including intranets, academies, knowledge portals and a whole range of tools and trackers for areas such as risk management, environmental impact and capability. Their awardwinning solutions are user experience obsessed and have direct impact on employee satisfaction, customer experience and overall business performance. Its digital strategy supports futurefocused organisations.

Katherine Corich Founder & Chair

Their capability development programmes leverage the latest in research and innovation to equip your employees with an ever changing and growing list of skills and capabilities. Its learning and performance analytics gives powerful learner analytics that measure key strengths and improvement areas whilst learning enables deep insights into each individual's performance. Managers and L&D alike beneﬁt greatly by creating truly personalised learning for their teams, functions and wider organisation. Engaging and fun learning method can develop your skills and capabilities incredibly. Sysdoc's Game-based learning allows learners to learn-by-doing, receive

immediate feedback and motivates learners to improve their own performance. Its design led approach providing customers and staff personalised, trusted and immediate access to information and tools using web, cloud, mobile, social, and artificial intelligence technology. Digital Experience Every business is becoming a digital business. Employees have high expectations of what they need to do their roles, from onboarding through to collaborating with colleagues who could be anywhere in the world. They want accurate information at their fingertips, learning on demand and the ability to communicate and collaborate instantly in a digital workplace.

They ensure 'knowledge is well governed in organisations' is essential. Effective solutions reinforce ways of working, allow easy access to the information you need, also driving efficiencies and peace of mind. Its Collaboration Solutions allow fluent paths for communication and access to the right information fuels collaboration. Solutions such as intranets and knowledge portals are a key driver of teamwork and are enabling smarter working. Their specialised team of user experience designers deliver highquality solutions. Their proven User Experience methodology provides structure and is fundamental in understanding the needs of the organisation and users. Analytics platforms are enabling Sysdoc to understand and work with the vast amounts of data they're using every day. Organisations are harnessing the power of this information to equip themselves for the future of work.