The 10 Extraordinary Business Women 2022

Editorial

Women

Entrepreneurs:

Proving Their Tenacity Since Time Immemorial

omeninallwalksoflife

Winspireusastheyplay innumerableroles,allofthem essentialandallofthemdifficult.When itcomestoentrepreneurship,thescenario isnodifferent.Withanincreasing numberoflargeandrenowned organizationslikeIBM,GeneralMotors, andMondelēzInternationalappointing femaleCEOs,thetrendtowardswomen inleadershippositionsseemstobeonthe rise.Womennotonlyexcelat entrepreneurship,butalsosetremarkable examples.Notonlythat,butwomen ownedbusinessescontinuetobethe shininglightinthecurrentmarket.

We,TheLeadersGlobeMedia,featuring the10ExtraordinaryBusinessWomenin 2022whohavepioneeredchangealong variousindustrialverticalswiththeir astuteleadershipapproachesand relentlessdedication.Approximately252 millionentrepreneursoutof582million arefemale.Addedto153millionwomen whohavealreadybeenrunning businesses,wecanseetheimpactof womenonbusiness.Researchalsoshows thatwomennowaccountfor41%ofthe globalworkforceandcontrolmorethan $20trillioninannualspending. Predictionsarethatthisnumberwillgo

upto$28trillioninthenextfewyears. Nykaa'sFalguniNayar,Biocon'sKiran MazumdarShaw,PepsiCo'sIndraNooyi, PorteaMedical'sMeenaGanesh,Spanx' SaraBlakely,ActOneGroup'sJanice BryantHowroyd-thelistgoeson.Allof thesewomenhaveplayedacrucialrole inestablishingthepositionofwomenon aglobalscale.

Theseaudaciousandpioneeringwomen canbetracedinhistoryallthewayback tothe18thcentury.Indeed,womenhave runbusinessessinceoldentimes;an estimated30%ofbusinessesinVictorian timeswererunbywomen.But,like femalescientistsandartists,their contributionhasoftenbeenairbrushed outofhistory Timeisproofthatwomen hadtoovercomeimmensebarriersfor eventhemostbasichumanrights. Nevertheless,thatdidnotstoptheir perseverance,andmostofthem succeeded,albeitfrompositionsof hardship.ElizaTinsley,oneofthemost successfulentrepreneursofhertime, comestomind,whoprovedhermettlein thefaceofadversity.Awidow,shetook overherhusband'sself-employedtradein 1851,reshapeditintotheElizaTinsley Companyandgrewitintoahardware manufacturingbusinesswith4000

employees.Thecompanyofhername stilloperatestoday.Throughoutmuchof the18thand19thcenturies,womenwent intobusinessafterinheritingthemfrom theirhusband.Associetalnormsstarted toshiftthroughoutthe20thcentury, womentookonamoreactiverolein entrepreneurialendeavors.Mostnotably duringWorldWarIIwhenwomenjoined theworkforceinlargernumbersgiving waytofemaleentrepreneurship.

Womenhaveindeedcomealongway. However,onemustlookatthisprogress withanunbiasedeye.Therearestill manychallengesthatwomenmust overcome.Fromnotbeingtaken seriously,surroundedbynaysayers,glass ceilingstolackofsupportatthehome front,lackofaccesstoeducationand socialexpectations,challengesabound.It wouldnotbeanoverstatementtocallita battle.Abattlefromwhichwomenwill inevitablyemergevictorious!

- Maria Maria

Maithillee Zaveri

Pallavi Goorha Kashyup

Richa

Chairman and Managing Director Biocon Limited

Stimulating Change: Kiran Mazumdar-Shaw's Journey of Success

eadersarenotborngreat,rathertheybecomeformidablethroughaninspirationaljourney.Itisonly

Lthroughdedicatedhardworkanddiligencethatonecanhopetoattainsuchpinnaclesofsuccess.The inspirationalstoriesofastuteindustrystalwartshelpfondlethefireofgreatnessinothers.Thisjourneyis evenmorearduousforwomenentrepreneursandfirst-generationbusinesspersons.However,therearequitea fewleaderswhohaveleftembodiedboththesetitlesandyetleftanindeliblemarkonthemarket.

KiranMazumdar-Shawisonesuchfieryentrepreneur.Herjourneyhasservedasatestamenttowhatcanbe achievedbysheerwillpower,courage,anddetermination.AstheChairmanandManagingDirectorofBiocon Limited,herinspirationallifestoryhasservedasaguidinglightformanyyoungandaspiringbusinesswomen.

FromBrewingtoBiotech

BorninintoaGujaratifamilyinMaharashtrain1953,Kirangrewupwantingtopursueherfather'soccupation andmakeacareerasabrew-master.Infact,KiranalsotrainedtobecomeoneinAustralia.However,shehadto faceobstaclesastheindustrywasheavilymale-dominatedandwasnotyetreadyforafemalebrew-master.In

Kiran Mazumdar-Shaw

faceobstaclesastheindustrywasheavilymaledominatedandwasnotyetreadyforafemalebrewmaster.Infact,Kiranalsotrainedtobecomeonein Australia.However,shehadtofaceobstaclesasthe industrywasheavilymale-dominatedandwasnot yetreadyforafemalebrew-master.Insucha scenario,Kiranstruggledtogetanyviablesourceof employment.Shethoughtoftheindustryasa'male bastion'.

Shedidnotallowthistodissuadeherfrom achievingherdreamofsuccess.Muchlikeall ingeniousstalwarts,Kiransoonideatedadifferent butequallypotentsourceofachievingherdreamof success.Withthehardcoredeterminationtodo somethingphenomenalwithherlife,Kiranwenton toestablishthefoundationsoftheIndianbranchof theIrishBioconventure.

ChallengesinthePath

Thegenderprejudiceremainedpalpablewhen Kirantriedtosecurefinancingforherventure.To attainfunds,Kiranhadtoapproachbanks.They oftenconsideredlendingfundstoawomanasa high-riskliability.Theprejudiceransostrongthat oftentimesherfatherwasaskedtobepresentasa guarantorfortheloans.Moreover,biotechwasa relativelynewfieldandbankswereapprehensive aboutlendinglargesumstoamateurand inexperiencedentrepreneurs.

Kiranmaintainedherresolveandresilience.She wasdeterminedtosucceed.Thisfireandhungerfor successallowedhertoovercomeallroadblocksand propeltheventuretowardsnewheightsofsuccess. Sheconvincedinvestorswithherwilland determinationtograntherfundsfortheventureand finallymanagedtosecureenoughfundstobeginit.

Beginningtheventureinagaragespacein Bangalorewithmerely10,000rupeeswasafeatin itself.Havingscaleditintothetopsuppliersof insulininthecountrytodayisanotherformidable featshehassuccessfullyachieved.

CreatingaWell-CraftedBusinessModel

Heringenuityliesinthefactthatshecouldideatea novelbusinessmodeltocatertoherbusinessneeds. Sheusedtherevenuescollectedfromthedevelopment andmanufactureofenzymestobuildhercore operation-i.e.manufacturingmedicines.However,

Withinayearofitsestablishment,BioconIndia becamethefirstcompanyinthecountryto manufactureenzymesandexportthemtotheUSAand Europe.Kiranusedtheprofitsfromthefirstyearto investinthegrowthandexpansionoftheventure.She investedina20-acrepropertyforthecompanyand plannedtogrowitevenfurther.In1983,Kiranwas abletotransformtheventureintoanintegrated biopharmaceuticalcompany.Thefocusoftheventure wasnowondiabetes,oncology,andauto-immune diseases.Eventually,shealsolaunchedthefirm'stwo subsidiaries-Syngene(1994)andClinigene(2000)-to expanditsR&Dunits.

ATrueInspiration

Today,Kiranheadstheventureasitsfearlessleader. SheisalsothepresentchairpersonofIIM-Bangalore. In2019,sheheldthe65thpositiononForbeslistof TheMostPowerfulWomenintheWorld.Sheisalso theboardmemberofthegovernorsoftheIndian SchoolofBusiness.Sheisalsoaformermemberof theboardofgovernorsoftheIndianInstituteof TechnologyinHyderabad.Furthermore,Kiranisthe termmemberontheboardofMIT,USAtill2023.She alsoservesasanindependentdirectorontheboardof InfosysandisalsoamemberoftheGeneralBodyof MaharashtraStateInnovationSociety.Withregardto womenempowerment,sheisthefirstwomantohead theboardofgovernorsoftheIndianInstituteof ManagementinBangalore.

Herjourneyhasbeenasourceofinspirationfor womenalloverIndia.Shehaspersonifiedthestruggle womenfaceinallindustrialsegmentsaswellasthe waysofovercomingthosestrugglesthroughsheerwill anddetermination.Kiran'sstoryisonethathelps womenholdontotheembersoftheirdreamsfor successandrekindlethisfiretoachievegreatness.

5 Strategies to in

Achieve Higher Growth 2022

Asweapproachanewyear,thequestionofembracingthenewanddiscardingtheoldcomesintoplay.In termsofbusiness,thissimplymeansit'stimetore-evaluatethestrategiesentrepreneurshadlongheld closetoheart.Reviewingexistingstrategieshelpsdevelopnewonesforthefuture.Sinceweinhabita dynamicworld,customerpreferencesandmarkettrendskeepchanging.Thus,itonlymakessensethatfirmstoo keepchangingtheirstrategiestoachievehighergrowthandsuccess.Tomakethisdreambecomearealityinthe courseofthenextfewmonths,we'velistedthetop5keypointersleadersmustkeepinmindtobuildabusiness strategythatensurestop-notchgrowthfortheirventures:

1.Curateastrategyforsuccess

Oneofthemostessentialpartsofpreparingforgrowthintheupcomingdaysof2022istodevelopagrowth strategy.Draftingagrowthstrategyforyourbusinessthatwillmakeitsuccessfulin2022willdependona numberofimportantfactors.Youmustfirstevaluatethestandingofyourbusinesstoday Thiswillhelpyou understandthelacunasintheexistingbusinessplan.Afteryou'vehighlightedtheareasthatneedchange,it'll beeasierforyoutofigureoutawaytofilltheselacunas.Whileformulatingyourproposedstrategyfor success,envisionafuturethat'sreal.Unrealgoalswillonlyleadtodisappointment.Youmuststrivetomake yourgoalsastangibleandattainableaspossible!

2.ImproveyourContentGame

Intheworldofdigitization,contentisking. Unlessyouworktowardsdiversifyingyour contentfromthebrandsalreadyoperatinginyour industrialvertical,youcannothopetogainextra marketshare.Asimpleruleofthumbtoremember isthatcontentthat'ssimpleandclearalwayswins hearts.Suchcontentaddstothebrandingvalueof yourbusinesswhilesimultaneouslycontributing toyourbrandrecallindex.Makeyourcontent strategyfor2022aroundthegoalsofsimplicity, relevance,andengagement.Ifyoucandraft contentthatacestheseparameters,you'llsure securetheacemarketpositionin2022.

3.MakeyourOnlinePresencePalpable

Asalreadymentioned,weliveinthedigital world.Hopingtoscoremoremarketshareis improbablewithoutexpandingone'sdigital presence.Predictionsfor2022suggestthatthis trendwillonlykeepgrowingwiththepassing days.Thus,ifyouwantyourbrandtogrowand prosperintheupcomingmonths,youmusttake theextrainitiativetobuildandstrengthenyour onlinepersona.Rememberthatthevisibilityof yourbrandwillimprovetheconversationrate aroundit.Thiswillinvariablyboosttherecall valueofyourbrandandpotentiallygrowits audiencebase.Anothercaveattoconsiderin relationtoyouronlinepersonaanddigitalcontent isthatmakesureallyourmessagesarealigned. Theonlythingworsethanapoorlycuratedsocial mediastrategyisonethat'sincoherentand puzzling.

4.PersonalizeyourOfferings

Carryingthistrendforward,in2022wearesetto witnessacontinuingriseofpersonalizations.For your2022growthstrategy,youmustbeableto deliverthis

contentacrosschannelsthataremostusedbyyour followers.Thismeanslearningtopersonalizeyour businessstrategyaccordingtothechanging demographicandgeneralcharacterofyour audiencemembers.Whenyouusetheright channelstodelivercoherentmessagestoyour targetaudience,successisboundtobereal.Tobe abletodosoeffectively,usetheboonsofMLand AIsoftwareapplicationsthatstreamlinedataand helpyouidentifythetrendsandpatternsofyour targetedaudiencemembers.

5.PuttheCustomerFirst

Oneoftheoftennegatedelementsofbuildinga strongbusinessandgrowthstrategyisthatyou mustbeabletoprioritizethecustomer.Thisisnot onlyintermsofcreatingproductsthatfulfilltheir needsbutalsointermsofofferingthemace customerservice-anytime,anywhere!Ifcustomers feelvalued,theyaremorelikelytocontinueopting foryourbrandandreferringittotheirfriendsand families.For2022,youcanbeservice-readyby simplyhavingacompleteportfolioofanswersfor thequestionsandqueriescustomersarelikelyto askaboutyourproductsandservices.Being proactivecanhelpimproveyourcustomerrelations byleapsandbounds.YoucanalsooptforAIenabledcustomermanagementtoolsthathelp streamlinetheprocessofhandlingcustomerissues, marginalizeerrors,andprovidepromptservicesat alltimes.Thiscanalsobeacost-effectivestepin yourgrowthplanfor2022. Byimplementingthe5keypointersmentioned above,youcansurelymakethemostof2022. Growingyourventuretonewheightsofsuccess willnotbeadifficulttaskonceyouapproachthe yearwithabrandnewmindsetandthesepivotal pointersinmind!

Maithillee Zaveri Founder

Maithillee Zaveri: The Extraordinary

A competition is al w a y s amongst y our old self v s. y our curr ent/new self. Ho w y ou ha v e e v ol v ed

o v er the y ears t o become a bett er/successful person is w hat matt ers

Maithillee Zaveri: The Extraordinary Artist Redening the World of Art

Artist Redening the World of Art ” “

Truevisionandclarityattheage of 12 is not something you wouldexpect.However,for

-MaithileeZaveri

InsidetheMindofanInnovative Artist

ruevisionandclarityattheage

MaithilleeZaveri,certaintyabouther futurecareerchoiceswasagivenever since this tender age New Delhi based Maithillee was always sure of her career as an artist, right from the timeshewasaskedatschoolabouther futureplans!

Tof12isnotsomethingyou wouldexpect.However,for MaithilleeZaveri,certaintyabouther futurecareerchoiceswasagivenever sincethistenderage.NewDelhi-based Maithilleewasalwayssureofher careerasanartist,rightfromthetime shewasaskedatschoolabouther futureplans!

MeetingtheTalent

MeetingtheTalent

Wheninthe10thstandard,Maithillee's artworkwassentfordisplayatthe OxfordUniversity.Afterthisfeatof success,shestartedgettingexhibition offersandherdecisiontopursuethis dreamcrystallisedevenfurther.Since 2007,Maithillee'sexquisiteartpieces

When in the 10th standard, Maithillee's artwork was sent for displayattheOxfordUniversity After thisfeatofsuccess,shestartedgetting exhibition offers and her decision to pursue this dream crystallised even further. Since 2007, Maithillee's exquisite art pieces have been exhibitedacrossseveralIndianstates. AftergraduatingfromTheLasalle

havebeenexhibitedacrossseveral Indianstates.

College of the Arts, Singapore in BFAFine Arts, Painting, she decidedtomovetoMumbaiin2016 and lay the foundations of her art studio titled 'Maithillee' She continued to create alluring art piecesandsellingthemthroughthe studio until it went under redevelopment.In2020,Maithillee moved to Gurgaon and now works from her personal space there. She works on commissioned pieces of artaswellasgivesherclientsvastu tipsastotherightplacementofthe purchased artworks in their homes oroffices.

AftergraduatingfromTheLasalle CollegeoftheArts,Singaporein BFAFineArts,Painting,shedecided tomovetoMumbaiin2016andlay thefoundationsofherartstudiotitled 'Maithillee'.Shecontinuedtocreate alluringartpiecesandsellingthem throughthestudiountilitwentunder redevelopment.In2020,Maithillee movedtoGurgaonandnowworks fromherpersonalspacethere.She worksoncommissionedpiecesofart aswellasgivesherclientsvastutips astotherightplacementofthe purchasedartworksintheirhomesor offices.

Inside the Mind of an Innovative Artist

Theallureofmysteryiswhatdraws Maithilleetopiecesofart-whether it'soneofherownoronebelonging

to another artist. Authenticity and creativity are blended in each artwork she creates. She follows a carefully crafted process of diligencetoensurethatthismystery ismixedwithinnovationwhenshe is designing one of her own art pieces.Asshepropounds,“WhenI create artworks of my own, I usually capture images of myown & then use 4-5 images together to create a creative/innovative artworkonapieceofpaper,before creating my masterpieces on canvas.”Shebelievesinvisualising her artwork to debunk the hidden meaningsinthem.Thevibrancyof natureignitesafireofmotivationin Maithillee.Shebelievesindrawing inspiration from such alluring images that help her focus on her craft. For Maithillee, the relentless belief and encouragement of her parents remains the most significantsourceofinspiration.

Theallureofmysteryiswhatdraws Maithilleetopiecesofart-whether it'soneofherownoronebelonging toanotherartist.Authenticityand creativityareblendedineachartwork shecreates.Shefollowsacarefully craftedprocessofdiligencetoensure thatthismysteryismixedwith innovationwhensheisdesigningone ofherownartpieces.Asshe propounds,“WhenIcreateartworks ofmyown,Iusuallycaptureimages ofmyown&thenuse4-5images togethertocreateacreative/ innovativeartworkonapieceof paper,beforecreatingmy masterpiecesoncanvas.”Shebelieves invisualisingherartworktodebunk thehiddenmeaningsinthem.The vibrancyofnatureignitesafireof motivationinMaithillee.Shebelieves indrawinginspirationfromsuch alluringimagesthathelpherfocuson hercraft.ForMaithillee,therelentless beliefandencouragementofher parentsremainsthemostsignificant sourceofinspiration.

Creating a Well-Balanced Approach

A s a n e x t r a o r d i n a r y businesswoman, Maithillee believesinblendinghardworkand smart work to create the rightly balancedconcoctionofsuccess.

CreatingaWell-BalancedApproach

Asanextraordinarybusinesswoman, Maithilleebelievesinblendinghard workandsmartworktocreatethe rightlybalancedconcoctionofsuccess. Whiledisciplineanddedicationinfuse consistencyintoone'sapproach,'inthe wakeofbriskpaceworld,smartness can'tbebargained',arguesMaithillee. Thus,skillscanbehonedand sharpenedwithadisciplinedapproach, anastutesenseofingenuityand smartnessisneededtoseizetheright opportunitiestobesuccessfulalong anyindustrialvertical.Forgoingthe gospelofcompetitionthat'swidely imbibedintoourDNAsfromavery earlyage,Maithilleebelievesin outperformingherself.Herbusiness ethicsandoutlookisdefinedbya relentlesszealtobecomeabetterartist thanshewasyesterday,ratherthan spendtimestressingoverthemarket competition.

Leadingwithadifference

AccordingMaithillee,women's leadershipcanhelpchangethefuture ofthebusinesslandscapeforthebetter Theuniquelyresilientandadaptive leadershipapproachpioneeredby womenmakesthemstandoutfromthe crowd.Theiringeniouslevel-headed waysofdealingwithcatastrophic situationsmakesthemprudent decision-makers,whiletheiraffable andempatheticoutlooksmakethem well-poisedtointerrogatethe'human' sideoftheindividualstheyencounter. Espousingacomprehensive managementstyle,womenleaders fortifyafruitfulhorizontalleadership approach,whereparticipationbyallis encouragedandvalued.Suchanastute formofleadershipisdefinedbyamore egalitariandistributionofpower, fosteringaproclivitytocooperate amongtheteammembers. FuellingCreativity

Maithillee'screativity isfuelledbyherwell-balanced lifestyle.Religiouslyexercisingin themorninghelpshermaintainrazor sharpfocusontheprojectathand. Whileshespendsasignificantpartof herdayscreatinginventivepiecesof art,sheusingtheresidualtimeto doodle,playasportorthepiano, catch-uponsomereading,orlistento sometunes.Allthishelpsboosther creativereservestocraftartpieces thatinstantlystandoutfromthe crowd.

VanquishingChallenges

Althoughacreativegenius, Maithilleeacknowledgesthatsheis notdevoidoftheusualfearsand concernsthatcharacterisethelifeof anartist.Apartfromartistic uncertaintiesaboutthedirectionof herwork,sheisalsofacedwiththe fearofnavigatingthenitty-grittyof

showcasingandsellingapieceof art toapotentialbuyer.Yet,shehas wonderfullytamedandmanagedher concernstocreate,portray,andselling exquisiteartpieces.

Theartindustryhasitsownunique challengesthatMaithilleehadto overcome.Fromthestrugglesoftrying tosellanartworktoworkingon commissionedpieceswithoutupfront payments,shehadtodealwithalotof uphillbattleswhentryingtoestablish hernameintheindustry.However, witheachnewchallengeshe conquered,Maithilleelearntanew lesson.Hersuccesstodayisa testamenttoaleapoffaithshetook yearsago.Shedaredtopursueher dreamandvisionofbecominganartist atatimewhenartwasconsidered nothingmorethanahobby.Identifying itasthemostcourageousdecisionshe hasevermade,Maithilleeassertsthat optingforacareerasanartist, especiallywhenopportunitiestogrow andsucceedinthefieldwerelimited, wasadauntingchoice.

AWordofAdvicefortheYoung Businesswomen

Maithillee'ssuccessstoryinanarena thatwasconsideredmerelyworthyof the'hobby'taggoestoshowthat anythingispossibleaslongasyou remainresilientanddedicatedto pursueyourtalents.Sharingher valuableinsightswithyoungwomen leaders,Maithilleeasserts,“Don'tlet criticism,judgmentalcomparisonsor analysesgettoyou&yourwork. Competewithyourself&thriveto becomeabetterversionofyourself thanwhatyouwerebefore.”

Remainingfocusedonone'savowed pathandworkingwithastaunchsense ofdeterminationcanhelpattain tangibleresults.

Lif e is full of opportunities, smart people can identify them quickl y and r eap success b y appl ying their heart and soul t o them

“ ”

-MaithilleeZaveri

Formulating

AStrong Business Contingency Plan

Managingabusinessholisticallyentailsthat theentrepreneurmustbeabletoplanandforeseeallpossiblescenarios thatcanariseinthenearfuture.Theuncertaintyofthecontemporaryperiodhasintensifiedthe

needforastrongcontingencyplanthatcaterstoyouruniquebusinessrequirements. TheCovid-19crisishas madethisquiteapparent.Itisimportanttoassessyourbusinessinanuancedmannertoideateacontingency planthatsuitsyourspecificneeds.

WhatDoesaBusinessContingencyPlanEntail?

Abusinesscontingencyplanisyoursafehavenwhenbattlingcertainunforeseenandunanticipatedhurdles. Theseplansareanintegralpartofyourbusinesscontinuitystrategyastheyhelpensurethatyourorganizationis readytobraceanyandallchallenges.Investingbothtimeandeffortsinideatingthesestrategicmeasuresisa seminalpartofaproactiveapproachthateveryentrepreneurmustembody.Agoodcontingencyplanisgeared towardsalleviatingthespecificrisksyourbusinessventuremaybepronetofacing.Thus,itisimportantto conductathoroughriskassessmentexercisebeforeyouproceedtoideatea

conducivecontingencyplanforyourenterprise. Mentionedbelowaresomeofthemostvaluable stepsintheprocessofformulatingabusiness contingencyplan:

1.PrioritizeYourKeyBusinessResources

Itisimportanttoknowwhatthekeyresourcesin yourenterpriseare.Inordertoeffectivelyprotect andsafeguardtheseresources,youmustfirst cultivateaknowledgeoftheirprioritystatus throughresearchandassessment.Theseresources willgenerallycorrespondtothoseelementsof yourbusinessmodelwithoutwhichtheventure willnotfunction,forinstance,employees,orthe ITdepartment.Thus,itisessentialtoidentifyand prioritizethesebusinessresourcesinthefaceof allcontingencies.

2.IdentifytheRisks

Thenextstepwouldentailanidentificationofthe criticalrisksthatcouldharmtheseoperationally prioritizedresources.Thesepotentialrisksmust beisolatedandstudiedforfurtherknowledge cultivation.Criticalpotentialrisksmayinclude thelossofkeystaff,technicalfailures,etc.You canalsoconsultwithindustryprofessionalwho specializeinriskidentificationandmitigationto furtherstreamlinethisprocess.

3.DraftingContingencyPlans

Itmaybedifficultforanentrepreneurtodraft contingencyplansforallrisksidentifiedinthe previousstage.Althoughdoingsowouldbe consideredideal,itisunrealistictoattemptthis feat.Insteadyoucanbeginbyprioritizingthe risksthathavebeenidentified.Thiswillhelpyou hierarchizethemanddealwiththemostcritical onesthatwouldproduceaformidableimpacton yourventurefirst,whilemitigatingthesmaller onesatalaterpointintime.Youcanalsospend sometimeassessingtheriskimpactofaparticular contingencyinordertohierarchicallyorganize them.Itisimportanttokeepinmindthatyour goalistoreturntonormaloperationswhen draftingacontingencyplan.Thus,plan eachstep oftheplanwiththisaiminmind.

4.DistributingthePlans

Afteryouhaveideated,formulated,andapproved eachcontingencyplan,itisnowtimetodistribute themamongtheemployeesandshareholdersofthe ventures.Ensurethateachstakeholderinthe enterprisehasaccesstotheseplans.Inthe technicallyadeptworldweinhabittoday,itis possibletodosowithasimplemobileapplication. Thereareseveralcrisismanagementappsavailable onlinethatcanbeusedtostreamlinethis distribution.Thisalsohelpsinkeepingthemup-todateonanyrevisionsthatmaybeaddedtothe plansatalaterpointintime.

5.RegularlyReviseThesePlans

Thenextstepistoupdatetheseplansonaregular basis.Itisimportantthatyoureviewandrevise yourcontingencystanceevery6monthsoratleast onceayeartoremaincurrentwiththetrendsofthe marketandthenewthreatsthatmaybedeveloping. Asyourorganizationevolvesthroughnew recruitmentsorretirementofpersonnel,through theadoptionofnewtechnologies,etc.itis importanttoalsoupdateyourcontingency strategiesatthesamepace.

Businessprofessionalsandleadersareoftenplagued bythequestionofwhatmayhappeninthenear future.Theirleadershipstylesmustthereforecognize strategictoolstodealwiththemyriadpossibilities thatlieahead.Agoodcontingencyplanisonethat takesintoaccounteverypossiblescenariothatyour enterprisemayencounter,whilesimultaneously identifyingtriggersthatmayinitiatethese contingencies.Itclearlydelineatestherolesand responsibilitiesofeachstakeholderintheenterprise intheeventthattheplanisimplemented.Byutilizing someofthetipsandstrategiesmentionedabove, leaderscanhelpsecuretheirventuresfromsudden overturesofthemarketclimatewhilesimultaneously preparingforcertainunforeseenevents

-MaithileeZaveri

Mathilde Vuillermoz CEO MV Worldwide

Mathilde Profile

world.Thisnecessitatesathorough awarenessandappreciationofawide rangeofcountriesandcultures,aswell astheabilitytoadaptdifferentbusiness strategiesdependingonwheresheis. Havingatrustedinternationalnetworkof professionalshasproventobea significantadvantageforhercareer.

1

Maithillee Zaveri: The Extraordinary Artist Redening the World of Art

Prodigious Entrepreneur Who Built a Business Empire

Truevisionandclarityattheage of 12 is not something you wouldexpect.However,for

Apeopleoffoftheircareergoals,but fortheFrench-bornentrepreneur MathildeVuillermoz,itwasthetragedies inherlifethatsethertowardshergoalof creatingthepathofinnovationforstartups withmyriadopportunitiesthroughher ventures.

familytragedycanoftenbounce

MaithilleeZaveri,certaintyabouther futurecareerchoiceswasagivenever since this tender age New Delhi based Maithillee was always sure of her career as an artist, right from the timeshewasaskedatschoolabouther futureplans!

MeetingtheTalent

When in the 10th standard,

Mathildefirstestablishedamulti-level LiteraryandTalentagency,MVWorldwide withalliancesincitieslikeLondon,Berlin, Zurich,andShanghai.Overthepasteight years,shehassuccessfullydiversifiedand launchedseveralenterprisesundertheMV Worldwidebrandinvariousnations.

Shecurrentlyhasadiverseportfolioof businesses.Mathildehasalwayschased successgloballyandonabigscale,she creditsherextensivetravelingfor

Maithillee's artwork was sent for displayattheOxfordUniversity After thisfeatofsuccess,shestartedgetting exhibition offers and her decision to pursue this dream crystallised even further. Since 2007, Maithillee's exquisite art pieces have been exhibitedacrossseveralIndianstates. AftergraduatingfromTheLasalle

broadeningherbusinessopportunities aroundtheworld.Thisnecessitatesa thoroughawarenessandappreciationofa widerangeofcountriesandcultures,as wellastheabilitytoadaptdifferent businessstrategiesdependingonwhere sheis.Havingatrustedinternational networkofprofessionalshasproventobe asignificantadvantageforhercareer

College of the Arts, Singapore in BFAFine Arts, Painting, she decidedtomovetoMumbaiin2016 and lay the foundations of her art studio titled 'Maithillee' She continued to create alluring art piecesandsellingthemthroughthe studio until it went under redevelopment.In2020,Maithillee moved to Gurgaon and now works from her personal space there. She works on commissioned pieces of artaswellasgivesherclientsvastu tipsastotherightplacementofthe purchased artworks in their homes oroffices.

OneofMathilde'slatestventureshas beenworkingonthelaunchofa publishingcompany,apassionproject. Afterbeginninghercareerasaliterary agentwithoneofHollywood'sleading agencies,sheexpandedherhorizonsand pursuedotherbusinessventuresunrelated totheentertainmentindustry.success globallyandonabigscale,shecredits herextensivetravelingforbroadening herbusinessopportunitiesaroundthe

Inside the Mind of an Innovative Artist

Theallureofmysteryiswhatdraws Maithilleetopiecesofart-whether it'soneofherownoronebelonging

OneofMathilde'slatestventureshas beenworkingonthelaunchofa publishingcompany,apassionproject. Afterbeginninghercareerasaliterary agentwithoneofHollywood'sleading agencies,sheexpandedherhorizonsand pursuedotherbusinessventures unrelatedtotheentertainmentindustry. Shenowhasprojectsinfinance,real estate,andinternationaltrade.

CreatingIncredibleLong-Term OpportunitiesforEntrepreneurs Serialentrepreneurandventurecapitalist MathildeVuillermoz,Founder&C.E.O, MVWorldwideandXCashHoldings, hasrecentlyexpandedtoIndiawitha $125millioninvestmentspreadover27 Indianstart-ups.

to another artist. Authenticity and creativity are blended in each artwork she creates. She follows a carefully crafted process of diligencetoensurethatthismystery ismixedwithinnovationwhenshe is designing one of her own art pieces.Asshepropounds,“WhenI create artworks of my own, I usually capture images of myown & then use 4-5 images together to create a creative/innovative artworkonapieceofpaper,before creating my masterpieces on canvas.”Shebelievesinvisualising her artwork to debunk the hidden meaningsinthem.Thevibrancyof natureignitesafireofmotivationin Maithillee.Shebelievesindrawing inspiration from such alluring images that help her focus on her craft. For Maithillee, the relentless belief and encouragement of her parents remains the most significantsourceofinspiration.

RecentlyinMumbai,India,Vuillermoz said“Thecurrenteconomicsituation offersincredibleopportunitiesfor entrepreneurs.Overthepastcoupleof years,followingaseriesofbumper publiclistingsintheU.S,venture capitalistshavereceivedbillionsof dollarsinpayout.Theytookadvantage ofthelow-interestmarketintheU.Sand thenredeployedthecapitalinventure firmswhohadaChinastrategy.When

Creating a Well-Balanced Approach

A s a n e x t r a o r d i n a r y businesswoman, Maithillee believesinblendinghardworkand smart work to create the rightly balancedconcoctionofsuccess.

It'simperativetohave along-termviewand therightsetofpeople tostayaheadinthe game

Chinadoesn'tgoasplanned,marketslike Indiabenefit.

Weareinasituationwheretheamountof liquidityintheecosystemhasskyrocketed, andsomehasbeenredirectedfromChina toIndia.Beijing'sregulatorycrackdownon itstechsectorhasbeenaturneddownto China'sappealasthefirst-choice investmentdestinationforglobalventure capitalinAsia. Itspookedinvestorsand promptedthemtolookalternativeplacesto parktheirmoney.. Forme,investmentsin Indiaarepartofalong-termstrategy Thereareunparalleledopportunitieshere atthemoment,anditisonlythe beginning.”

Anumberofstartupssuchasridehailing serviceOla,logisticscompanyDelhivery, hospitalitystartupOyo,onlinepharmacy PharmEasyandusedcarmarketplace DroomareexpectedtolistonIndian boursesthroughthefirsthalfof2022.

“Alargeamountormergersand acquisitionsactivity,aswellasthe opennessoftheIPOmarkethave addressedconcernsoveralackofliquidity inIndia.Publiclistingsarenowareality here,unlikeafewyearsago,whenitwasa promise.

ThereisawaveofIPOscomingdownthe tracksthankstoIndia'stechnological revolution.Therolloutoftheworld's largest4Gnetworkcombinedwith lockdowns,low-costdataandwidespread smartphoneusage(1.1billionusers)has massivelyacceleratedtheadventof ecommerceanddigitalbanking.InIndia, 99%ofallonlineactivityhappenson phones”addsVuillermoz.

VuillermozseesIndiaasafuture superpower“In2021,privateequityfirms andventurecapitalfirmsinvested63 billiondollarsacross1202dealsinIndian companies,registeringa57%riseoverthe 39.9billiondollarsinvestedintheprevious year.

Intheshortertermandafteraseven-year downturn,thereisalsogrowingevidence ofanewresidentialpropertycycleunder way Affordabilityremainsathistorically

attractivelevelsandsaleshavebeen rising,whichofferstremendousamount ofopportunitiesforinvestorslikemyself.

Ihavebeenmeetingwithincredibly ambitiousandcreativebusinesspartners hereinMumbaiandBengaluru.Venture capitalistsneedtosharethevision foundershavefortheirstart-ups,weneed tobeonthesamepageforthe

partnershipstosucceed.It'simperativeto havealong-termviewandtherightset ofpeopletostayaheadinthegame".

TheNomadicLifestyle

Sincechildhood,Mathildehasspenther timetraveling.Thesejourneyshave shapedhercurrentwayoflivingandshe tendstorelocateeverymonthina differentcountrytoexpandhernetwork andventures.

MathildeVuillermozisknowntospeak sixlanguages.

EvenwhenIstarted asanagent,Ionly chosetofocuson theintellectual propertiesand projectsIdeeply connectedwith, believedin,and whichinspiredme onapersonallevel inordertobeable tofightforthemand marketthemona worldwidescale. Whileonmy journey,Ihave alwayskeptthat vision,Igoforwhat Ilove,forprojects thatlightapowerful fireinme.My instinctguidesall myactions.

-MathildeVuillermoz

“Mytravelsanddesiretoconnectwith peopleonadeeperlevelmademerealize howimportantitistounderstandthemin theirownlanguages,theessenceoftheir respectivecultures,hencemypassionfor foreignlanguages.Itravelextensively, constantly'hunting'forthenexttalents andmaterial,thoseuniqueopportunitiesI liketorefertoaspurefoodforthebrain andsoul".

RefiningYoungTalent

Mathilde'sworkinentertainmentis equallydiversified,heragencyMV WorldwidealsohelpsYouTubersgrow beyondtheplatform.

YouTubehasbeenasuccessfulfull-time careerforanumberofpeople,butfor mostofthem,it'sstilljustasidehustle. Mathildearguesthatbrandsponsorships andmerchandisingcontributetoamajor amountofYouTuberincome.Asaresult, justbeingabrilliantcontentcreatorwith alotoflikesandsharesisn'tenough.You mustalsobeasskilledbehindthescreen asyouareinfrontofit.

MathildeVuillermoz,oftenreferredtoas "TheNomadicEntrepreneur"isoneof thesemulti-skilledvisionary entrepreneurswhoareabletoconstantly diversifyandinnovateonaglobalscale. Thisshowstheimportanceoftraveling andbeingexposedtovariouscultures, whichhelpsforgingconnectionsand resources.

Becoming a Formidable Leader:

6 SKILLS TO MASTER IN 2022

Constantlearningisapartofeffectiveleadership.Leaderswhoareabletoperpetuallygrowwiththe changingtimesareoneswhoarethemostsuccessful.Intheageofdigitization,thislearningdrive becomesevenmoreimportant.Keepingpacewiththechangingmarketlandscapeinthecurrent technologicallyadeptenvironmentcanbethemostvitalvalueenhancingprincipleinbusiness. As2022isvisibleonthehorizon,it'stimewefigureoutwhatarethemostessentialleadershipskillsthatcan effectivelyelevateyourexpertiseofthemarket.Theskillslistedbelowarepredictedtobethemostfruitful acquisitionsintheupcomingmonthsof2022:

1.CriticalThinking

Althoughcriticalthinkingisanessentialskillinaneffectiveleader,polishingthisskillwillserve entrepreneurswellin2022.Criticalthinkingmustbeincorporatedintothebusinessprocessholistically.This willhelpleadersresolvethemyriadissuesassociatedwithaproject.Ifleadersareabletoinfuseallthestages oftheirventurewithcriticalthinking,thepossibilitiesofobstaclesandavoidableissuescanbereduced drastically Thus,polishingthisskillwillleadtoamorepreciseapproachtooperationsanderror-freeoutputs.

2.ActiveLearning

Asmentionedearlier,activelearningisthewayleadersgrow.In2022,thisaspectofleadershipisboundtobe moreimportantthanever.Sinceallindustrialverticalsareundergoingrapidchange,leadersneedtoadaptand learnconstantlytoremaineffectiveinthisevolvingmarketlandscape.

Tothisend,leadersencouragingtheiremployeesto undertakeupskillingandreskillingwillgettoenjoy amoreformidabletasteofsuccessthanthosewho wanttokeepfunctioningintheconventionalways. Moreover,pushingforactivelearningstrategiesin yourbusinesswillhelpimprovethefunctionalityof yourworkforce.

3.FuelingInnovation

Sinceinnovationisthedrivingforcebehindthe modernindustriallandscape,it'sabsolutelyvital thatleaderskeepencouragingingeniousthinking andinnovationintheirenterprises.Without innovation,ventureswillstagnateandlosetheir marketedge.Lookingfornewmanagementideas willhelpleaderssecureanovelnicheinthe market.Toscoreaformidablecompetitive advantageinthemarketsuchaninnovative thoughtprocessiscrucial.

4.CreativeProblem-Solving

Withthegrowingchallengestoenterprises, havinganopen-mindedoutlookcanmakea significantdifferenceinthewayyouapproachand dealwithaproblem.Frompredictingpotential threatstotacklingemergingissues,theingenious ofaneffectivebusinessleaderliesinhow creativelyheorshecanresolvetheseissues.

Goingbacktotheoldstrategiesofproblemsolvingcanbeuseful,butsincenewchallenges tendtobemuchmoreadvancedthanhitherto existingones,it'salwaysprudenttoleveragethe boonsofmoderntechtoolstocreatewaysof overcomingthesechallenges.

5.EmotionalIntelligence

Asthelasttwoyearsofthepandemichaveshown, ahigherlevelofemotionalintelligencecanhelp improvethewayyou

dealwithyouremployeesaswellasyouroverall leadershiporientation.Empatheticleaderstendto performbetterthanonesthatlackacertainlevelof emotionalintelligence.Thewayyouremployees andteammembersperformandthequalityoftheir operationaloutputswillhingeonthewayyou handlecommunicationswiththem.Alittle sensitivitytowardsyourteammemberscangoa longway Withthecontinuingcrisisofthe pandemicaswellastheoverallstressandstrainof work,it'salwaysagoodchoicetooptforamore perceptiveandsensitiveapproachtomanagement thananoutrightsternone!

6.SocialInfluence

Sincetheimportanceofsociallyresponsible practiceshasexponentiallyincreasedoverthelast fewdecades,managersandleaderswhoareableto craftsuchsocialinfluenceareboundtoexperience moregrowththanoneswhorefrainfrom acknowledgingtheimportanceofthisleadership aspect.Thisincludesanextraeffortonthepartof theleaderstounderstandthesocialgroupthey proposetoleadandbuildlastingconnectionswith them.Theabsenceofsuchaformofassociation canhampertheoperationaltrack-recordofthe enterprise.

Armedwiththesixcoreskillslistedabove,leaders canhopetodominatethechangingmarketspacein 2022.Learningfromone'senvironmentisalways essential,butintheapproachingdaysof2022,this principlewillbecomethecoreofthesurvivaland growthstrategiesoffirms.Thekeytoachieving growthandsuccessinthepresentenvironmentis hingedonhowthoughtfullyleaderscanhoneand polishtheseskillstosecureadistinctmarketedgein themarket

Dr. Nikkie Grover CEO Eduwizer

Dr. Nikkie Grover: The Empathetic Educational Trailblazer

omeninthe21stcenturyare

Wbreakingthestatusquoof genderedstereostereotypes andpavingthepathforaglorious future.Acingthebusinessworldwith theiringeniousapproaches,women entrepreneursareconstantlyexploring thehiddenpotentialsofthisarena.Dr. NikkieGroverisonesuchtrailblazer, whoisredefiningtheavenuesof successwithherunmatchedexpertise, andtalent.AstheCEOofEduwizer, Dr.Nikkiehascraftedaninspiring legacyforwomenentrepreneursacross theworld.Leveragingrichresearch, academic,andleadershipexperiences, sheiscommittedtohelpingeducational start-upsflourishandsucceed.Under herastuteguidance,Eduwizerwas recognisedasoneofthetopeducators

intheFeminaMagazine’sApril (2019)edition.

ABeaconofInspiration

Asatalentedandhardworking individualfromherinitialdays,Dr Nikkiemadecommendablestridesin heracademic,andlaterprofessional career WithaBSc,B.ED,M.ED, andDoctorateinCounselling,shehas conductedextensiveresearchworkon lowperformanceofteachersthatwas highlyappreciatedbyNCERT.Apart frombeingrecruitedastheyoungest HeadMistressandPrincipalofa school,shehadtotakeabriefhiatus fromthisroletocareforherkidsand family.However,thisdidnotimpede hergrowthinanyway.Whileshe vicariouslylookedafter

thedomesticfront,shealsocontinued tospendtimeresearchingand writing.Herpieceshighlightedhow itwasokforwomentotaketimeoff tocareforthewell-beingoftheir lovedones.Throughherwritings,Dr Nikkieaimedtoshattertheimageof aworkingwomanaswhichis diametricallyoppositetothatofa homemaker.Sheaimedtogivethe respectduetosuchhomemakers whohavemadetheconsciouschoice ofremainingathometoespousethe caregivingrole.Herwrittenpieces werewidelyappreciatedby renownedwomeninbusinessand werealsofeaturedinrespected publicationsliketheTimesofIndia. Herpiecesareessentiallyatestament tohergeneraloutlookofequalityand supportamongwomen.Shebelieves thatwomenasaunitedfrontcan conquerallobstaclesandemerge victoriousoutofthemostarduous battles.

W omen should build each other up. F or it is onl y thr oug h mutual support that w e can cr eat e a w or ld that's conduci v e t o f emale empo w erment ” “

-Dr.NikkieGrover

FindingNicheOpportunities

Dr.Nikkieastuteeyeforbusiness niches,coupledwithheringenious thinkingallowedhertolocatean essential,yetoftennegatedaspectof significanceintheeducationalarena. Whileconsultanciescateringtothe diverserecruitmentneedsof educationalinstitutionsexisted,there wasaseriousdearthofspecialised organisationsthatcouldstreamline seniorpositionrecruitmentsinthis keydomain.Acknowledgingthis lacuna,Dr.NikkiecraftedEduwizer asthefirstconsultancythatwould competentlyhandlethesenior positionrecruitmentneedsofschools andcolleges.WhileEduwizerwas bornasaconsultancytocatertothis pivotalneed,itwasalsocreatedto serveasakeyadvisorybodyfor seniorlevelofficialsinthe educationalsectorseeking counsellingwhilemakingimportant decisions.

Fromitsroleasacomprehensive consultancyagencythatcoversthe recruitmentandtrainingofteachersas wellasthesettingupofschoolsand provisionoflegaladvisoryservices, Dr.NikkietransformedEduwizerinto aPvtLtd.enterprisein2018,witha visionandmissionforestablishinga globalfootprint.

EmpoweringWomen

Dr.Nikkiebelievesincreatinga supportiveecosystemforwomento flourishinallarenasoflife,whetherit beintheworldofbusinessor otherwise.Shebelievesthatas womenweshouldfocusonbuilding eachotherup,ratherthantearingour fellowtravellersdown.Throughher relentlesseffortsasamemberofthe WomenEmpowermentCell,she workstoupliftwomen,helpingthem achievetheirtruepotential.She worksincloseassociationwiththe founderoftheorganisationto

brainstormandimplementstrategies tohelpwomenfacingissueslike sexualharassment,abuse,violence, etc.

ACauselikeNoOther Hersphereofinfluenceisnotsolely limitedtotheeducationalarenaasshe workstirelesslytoempowerwomen throughallherundertakings.During thecourseofherresearchworkshe wasmovedbythedeplorablestateof thegirlchild,especiallyintherural regionsofthecountry.Thispropelled hertovocaliseherdisdainforthe abandonmentofthegirlchildand worktowardsimprovingtheadoption ratesoffemalechildrenandinfants. Sherecognisestheneedfor amendmentsinthestringentadoption lawsinthecountrythatwillhelp simplifyadoptionproceduressothat morepeoplecansavelivesandgive thesechildrenalovinghome.Only whensuchchangesarecoupledwith equallyemancipatoryandempathyinducedchangesintheheartsof people,wecanhopetoseesome tangibleresults.

SavingtheGirlChild

Asperrecords,theadoptionnumbers forfemalechildrenremainabysmalas comparedtotheirmalecounterparts. Thepersistingmalechildbiasinthe societyhasalsofuelledtheconsistently highratesofsuchsex-selective abandonments.Abandonedfemale childrenaresubjectedtoaharshand discriminatoryfutureoftrafficking, bondedlabour,starvation,anddeath. ThisiswhatinspiredDr.Nikkietouse herpositionasastrongfemale entrepreneurtoimprovethe predicamentofabandonedfemale childrenbyspreadingthemessage'to adoptagirlchild,ratherthanaborther'. Theideaissimple-ifpedestriansfind anabandonedgirlchild,theycanbring hertoanearbyorphanagetohelpsave herfuture.Dr.Nikkieworkedwith GlobalGoodwillAmbassador organisationtohelpspreadthis message.Hereffortsinthisdomain haveearnedheranominationforthe GlobalGoodwillAmbassadorfor PropagatingGirlChildAdoption.

AccoladesHonouringexcellence

Dr.Nikkie'sunmatchedcontributionto thefieldofeducationandwomen empowermenthasbeenrecognised withseverallaurels.Shereceivedthe WomanEntrepreneurAwardbyGECL in2018aswellastheBestStartup AwardbyBlueBerryInternational.She wasrecognisedwiththeBestDirector attheInternationalAcademicand ResearchExcellenceAwards2019. ShereceivedInternationalBusiness WomenAwardinTheAmerican CollegeofDubai.Dr.Nikkie'sworks havebeenpublishedinseveralleading nationalandinternationalpublications andshehassecuredtopaccoladesboth fromrenowneddomesticand internationalorganisations

KeyPerson

AshimaObhan

CompanyName

GeetaAryaandAssociates architectsgaa.com

RemoteLands remotelands.com

CompanyDescription

AshimaObhanheadstheCorporateand Mergers&AcquisitionspracticeatObhan& AssociatesandisequallyactiveinFinance andRealEstate

RemoteLandsisaluxurytravelagency specialisinginAsiantravels.Theventure providespersonalisedandpremiumtravel experiencestoclientsseekingtoexplorethe unseensideofAsia.

Kar

Ahuja

SushmitaTripathi

Maithillee maithillee.ueniweb.com

MVWorldwide mvworldwideagency.com

NGEduwizerPVTLTD eduwizer.biz

PGCommunication pgcommunication.in

Biocon biocon.com Zivame zivame.com Terabay terabay.in

Tripathi&AssociatesPvt.Ltd. tripathiarchitect.com

Biocon is an innovation led fully integrated biopharmaceuticalcompany thatdevelops affordablebiosimilars, novelbiologics & complexAPIs

Maithileeisanartistwithapenchanttocraft worksinnovativeandcreativepiecesofart

MVWorldwideisaLiteraryandTalent agencythathelpsinfindingnovelistsfor moviesandalsohelpssocialmedia influencersinrefiningtheirtalents

Eduwizerusesthelatestdigitaltechnologies toglobaliseeducation,connectingeducational institutionstothebestdomainservices

PGCommunicationisaboutiqueagency focusingonexternalandinternal Communication,PublicandMediaRelations managementforalargenumberofCorporate, SMBs,andindividualprofessionals/brand leaders

ZivameisanIndianonlinelingeriestorethat enablescustomerstobrowseitemsby category,brand,colourandsize

TerabayConsultancyisaventurethathelps withprocessre-engineeringtooptimisetheir operations.Itprovidesthemwith comprehensiveconsultancyservicesto achievethisgoal

Tripathi&AssociatesisaNoida-based architecturalfirmthatundertakesthe planning,interiordesigning,andconstruction ofresidential,institutionalandcommercial buildings

Dr.NikkieGrover

&CEO PallaviGoorha Founder

Zaveri Founder

Heald

&CEO

&CEO

Pallavi Goorha Kashyup Founder & CEO

W e, at PG Communications, stri v e t o deli v er the best t o our clients, e v en w hen ther e ar e limit ed r esour ces at our disposal

The Trailblazer

Rthempromptlyisaskillveryfew peoplecanmaster.Forsuccessin theworldofbusiness,thisskillisadefinite prerequisite.Acingthisaspectofbusiness operationsamongmanyothersisaname that'ssynonymouswitheffectivePR solutions-PallaviGoorhaKashyup.Asthe Founder&CEOofPGCommunication, Pallavichannelsherdedicatedandzealous leadershipoutlooktooptimisenascent opportunitiesforgrowth.Herrelentless entrepreneurialspiritanduniqueleadership stylehavemadeheroneofthemost extraordinarybusinesswomenin2022.

ecognisingopportunitiesandseizing

TheJourneyofaTrueLeader

PallavicraftedPGCommunicationbackin 2012asaboutiqueagencyfocusingon externalandinternalCommunication, PublicandMediaRelationsmanagement

foralargenumberofCorporate,SMBs, andindividualprofessionals/brandleaders. AlthoughaftercompletingherPost graduationinJournalismfromIndian InstituteofMassCommunication(IIMC), NewDelhi,Pallavihadasuccessfulcareer workingforleadingprint,on-linemedia brandslikeExchange4media,Mint,Cyber Media,andTheTimesofIndia,she wantedtostartherownventure.For18 years,Pallaviwasasalariedemployee, whileherdreamtocraftherownventure remainednascent.Thisdreammaterialised intorealityintheformofPG Communicationwhichcompleted10years ofexcellenceintheindustryonthe1stof May,2022.Hervisionwastocreatea venturewithanall-womenteamof experts.Today,PGcommunication functionswithsuchateam,spreadacross themetropolitancitiesofIndia.

AnIngeniousLeader

Changing the PR Landscape ” “

Locatingopportunityinaspecificindustry niche,Pallaviwasabletocreateaventure thathasprovenitsmettletimeandagain. Themid-segmentofthemarketwasa perilouszone,azonelackingthepresence oflargePRagenciesbutequallyunstable forotherPRorganisations.However,she tookupthechallengelikeatrueindustry leaderandcraftedCorporate Communicationservicesformediumsize organisations.“Afteradetailedanalysisof variousbusinessopportunities,Izeroedin onCorporateCommunication.Therewas acleargapinthemarketplaceandI decidedtoset-upaboutiqueagencyfor growingmediumsizecompaniesin differentindustries,”propoundsPallavi. Theflexiblestructureofworkwasequally alluringtoPallaviasthismeantthatshe couldspendqualitytimewithheronly daughterandrelishherchildhooddays, whilesimultaneouslyacingthemarket. ForPallavi,becomingapioneering entrepreneurisaperpetuallearning processthatcanneverbeabandonedin favourofapresetformula.

JugglingMultipleHats

ApartfromhelmingthereinsofPG Communication,Pallaviisawomanwho

-Pallavi Goorha Kashyup

successfullyjugglesvariousroleswith utmostperfection.Splittinghertime betweenworkandhome,shemanagesto keepintouchwiththeseniorleadership circlesofherclientsaswellasspend qualitytimewithherdaughter.Pallavialso takestimeoutofherbusyscheduleto engageinNGO-basedsocialservice activitiesandmanageherlatemother'sarts andcrockerywebsite-stylemantra.com.As aforumleaderandeventorganiser,she zealouslyengagesinvariousextracurricular activities.Underherguidance,theevent teamofRangRaginiorganisedanannual paintingcompetitioncalledRangRaginifor kidsfromtheagegroupof5to16years.

ADedicatedApproach

Privilegingclientsatisfactionisthekeyto alloperationsatPGCommunication.Asa dedicatedprofessionalwhostrivesto delivertheverybesttoherclients,Pallavi workstirelesslyfor8hoursaday.However, ifthereisanurgentclientrequirementthat needstobefulfilled,sheandtheteamgo aboveandbeyondtheirusualwork schedulestocompletedeliveries.Thekeyto remainingaheadofthemarketcompetition curveistounderstandtheneedsofthe clients,assertsPallavi.PGCommunication hassoaredfromonefeatofsuccesstothe nextbydevelopingservicesthatare embodimentsofinsightsderivedfromclient

requests.Giventhisimpeccablelegacyof customerservice,theventure'sroosterof clientshasaugmentedyearafteryearwith client-basedreferrals.

InspirationbehindtheJourney

Pallavi'srelentlessspiritadventsfromher father'sentrepreneurialjourney.Sheis constantlyinspiredtomirrorthezeal, passion,andgrithedisplayedthroughthe crestsandtroughsofhis30-yearlong entrepreneurialjourney.Beingapartof theclient'ssuccessstoryisyetanotherkey factorthatmotivatesPallaviandtheteam atPGCommunication.Pallavirecounts theaccoladesthefirmhassecuredfrom clientsandtheirseniormanagementteams forthevaluethatPGCommunicationadds totheirbrandsandhowitshapestheir growth.Thisfeelingofaccomplishment relentlesslyfuelshercreativedriveto outperformherself-setstandardsof excellence.

MaintainingtheWork-Home Equilibrium

Acongenialwork-lifebalanceisessential ifonewishestocontinueacingboth domains.WhilePallavimentionsthatthe initialdaysofsettingupabusinessare especiallydauntingforanentrepreneur, shetookstepsearlyontoensurethatan equilibriumbetweenherworkandhomeis inplace.Tothisend,Pallavistarted craftingsupportinfrastructuresforboth thesedomains.Today,herteamhasbeen withherforoveradecadeandhasplayed akeyroleinmitigatingthestressofa heftyworkloadwhenthingsgethectic. ThishasallowedPallavimuch-needed respiteasshegetsenoughtimetospend withherfamily

OvercomingIndustryObstacles

Challengesareapartandparcelofany businessventure.Asaperseveringand determinateentrepreneur,Pallavifaces eachsuchchallengehead-on.Keeping anxietyatbay,shefocusedonhowto successfullynavigatethroughthesituation toemergevictoriously.Asperher practicalthinking,shecuratesaplanbest suitedtomitigatethesituation,collatesa teamofexpertstoimplementtheplan, briefsthemabouttheurgencyofthe situation,andconstantlymotivatesthem untilthe challengeiscompletely

vanquished.Thisclarityofvisionand razor-sharpfocusissomethingPallavihas acquiredovertheyearsshehasspentas anentrepreneur.Sheknowsthat challengeswilladornone'spathof successinbusinessandthus,embodiesa level-headedapproachtoeffectively eliminatesuchchallenges.

ATeamPlayer

Collaborationiskeytoaventure'ssuccess accordingtoPallavi.Leveragingthe talentsandskillsofdifferentteam membersisonlypossiblewhenaspiritof collaborationpervadestheorganisation. Asanentrepreneurpar-excellence,Pallavi believesincuratingateamofinspiring andtalentedindividualswhocan collaboratewitheachothertoideate genius.Innovation,forPallavi,isnot alwaystheby-productofsingular thinking.There'salotoffine-tuningthat goesintoinnovatingandthisiscanonly beachievedthroughfruitful collaborations.

Astheleaderoftheenterprise,Pallavi strikestoinfusethiscollaborativeculture intoPGCommunicationtoeffectively breedinnovationandchange.Under Pallavi'sastuteleadershipandthe dedicatedhardworkofteammembers likeDishaMalhotra(Senior-Most ResourceatPGCommunication)and NehaRana,who'sbeenworkingto promotethegrowthoftheagencyforthe last8years,PGCommunicationhas flourishedintotheindustrydisrupting forceitistoday.

NewTerrains

Pallaviandherhusband,SouvirKashyup haverecentlystartedPGDigitalasa specialisedsocialmediaagency.Thishas helpedthemexpandtheirservicesto satiateclients'growingdemandfordigital promotioncampaignscraftedspeciallyfor theworldofsocialmedialikeInstagram, Facebook,andLinkedIn.Theagencyis currentlycateringtothesocialmediaPR requirementsofavariegatedlistofclients acrossthecorporate,interiors,financial, andstart-updomains

Top 6 to Watch Out for in

Tech Trends

2022

Technologyhasbeenthegreatdriverof changeforhumanity Wovenintoour innatesenseofself,technological advancesofthemodernagehavecraftedusas people.Techtrendshaveplayedaseminalrolein craftingthefabricofthesocietyweinhabittoday Thus,it'squiteimpossibletothinkofaworld withouttheingenioustechboons! Theworldhaswitnessedquitealotofchangesin thebygonepandemicyears.Nowasweprepareto takeonthenewchallengesandopportunitiesof 2022,it'sprudenttotakealookatallthe technologytrendsthatwilldefineournewnormal intheupcomingmonths.Listedbelowarethe mostimportanttechtrendsthatwilldominatethe worldin2022:

1.AIoT

Evenbeforethebeginningofthepandemic,AI andIoTdominatedtheworldoftechquite formidably.However,overthecourseofthese bygonepandemicyears,theimportanceofboth thesetechtoolshasamplifiedbeyondone's imagination.Withtherapidonslaughtof digitizationandautomation,AIandIoThave nowcometobefusedasonepowerfuland noveltechforce.Intheupcomingmonthsof 2022,theconvergenceofthesetwopivotaltech toolsissettorevolutionizethefutureof industrialautomationaswellaspioneerthe courseofthenextconnected-customer revolution.Asperstudies,about 80%ofIoTprojectswillbeus

ingAIandMLtoinduceahigherlevelof ingenuityintheproducts,makingIoTdevices smarterandsafertouse.Theprojections suggestthateverythingfromyoursmart wearables,wirelessspeakerstofitnesstrackers andmonitorsthatuseAIoTwillbeableto connecttoyourenvironmentandrespondto variousscenariosonthebasisofthedatathey collect.Thiscoupledwiththeimpending5G boomissettorevolutionizetheindustryinthe upcomingmonthsof2022.

2.The5GEra

Speakingof5G,2022issettobetheyear when5Gadoptionoutpaces4Gnetworks. Creatingahyper-intelligentandconnected environment,5Gconnectivitywillsoon dominateoureverydaylivesintheupcoming monthsof2022.Thereliabilityandlowlatencyratesof5Gnetworks,coupledwiththe unmatchedspeedenhancementstheydeliver, makethemtheobviouschoiceforcustomers. Suchstellarofferingshelpopenupanoceanof possibilitieswhenitcomesto augmentingthe techfield.

Accordingtoprojections,thedawnof5G networkconnectionsissettothehigh-techand mobilitylandscapefortheupcomingdecade andnotjusttheyear.Thesheerpotentialinthe 5Gerahashastenedtheprocessof experimentationinthevaluechainto determinehowvaluecanbeaddedtoenhance customerbenefits.

3.SustainedImportanceofAI

AIhasundoubtedlybeenoneofthemost significanttechtoolsofthemodernage.This pivotalroleofAIissettoreachawholenew levelofingenuityin2022.Generative ArtificialIntelligenceprogramsaresetto dominatethetechlandscapeintheupcoming year.AItoolswillcontinuetobeusedfor interactionanalysistodeterminethe underlyingpatternsandinsights.Thiswillhelp variousindustryverticalsprovidebetter servicestotheirclientsaswellasoptimize theirresourceutilizationplans.Withthe projectedAIgrowthrate,wecanalsoexpecta largeemploymentboominthissector.

4.GrowthofMedicalRobotics

Anothernicheaspectofthetechfieldthat's expectedtoblossomintoamajorarenaof changein2022ismedicalrobotics.While digitizationinthemedicalfieldishardlyanew occurrence,medicalroboticsisallsetto

charteroutauniquepathforitselfin theupcomingmonthsof2022.

Healthexpertsbelieve thefieldof medical

roboticswillsurpasstheUS$16billionmarkby 2025.Muchofthisadvancementwillbe achievedin2022.Fromreducingsurgicalerrors tominimizinginfectionrisksandoptimizingthe accuracyoftreatments,medicalroboticsisthe embodimentoftheperfectfuture!Surgicaland rehabilitationrobotswillsooncometo dominatethemedicalfieldthankstothe advancementsinmedicalrobotics.

5.NanoTech Nanotechnologyisprojectedasanother significanttechtrendthatwilldominatethe worldin2022.Theingenuityofthistechtool liesinitsabilitytohandle,measure,andcontrol matteratthenanoscale.Thiswillhelp revolutionizenotjusttheworldofmedicine,but alsothefieldofmanufacturing.

6.CRISPR CRISPRorClusteredRegulatoryInterspaced ShortPalindromicRepeatsisamajor breakthroughinthefieldofgeneticengineering. ByallowingresearcherstomodifyDNA sequencesandchangegenefunctions,CRISPR ispotentiallyoneofthemostimportant discoveriesforthehumanrace.Apartfrom bringingaboutimportantadvancementsinthe fieldofmedicalscienceintermsofhow diagnosisandprognosisarehandled,CRISPR alsohasthepotentialofbeingmodifiedto revolutionizeotherindustrialverticals.The hiddenpotentialinthistechtoolmakesita forcetobereckonedwithin2022.

While these tech trendsaresettodominate theindustriallandscapein2022,whatremains tobeseenishowingeniouslyandcreatively theirusagecanbediversified.Usingatechtool foritscorrespondingpurposeiseasy, however,inordertodisruptthe market,entrepreneursneedtouse thesetechtoolsinamuchmore inspiredmanner.aa

Sushmita Tripathi Architect

An Architect Transforming Skylines across Cities

While adaptability and multitasking may seem like usualskillslistedonresumes, very few individuals have actually mastered the art associated with these skills Sushmita Tripathi, Architect at T r i p a t h i & A s s o c i a t e s (wwwtripathiarchitect com) is surely one such rare gem who has imbibed the very essence of these skills to deliver unparalleledperfection. At Tripathi & Associates, Sushmita is tasked with design ideation for residential and institutional buildings, under the Principal architect. From preparing project presentations to creating municipal drawings as well as 3D design models for such projects, Sushmita handles it all This feat becomesevenmoreimpressiveasshe

manages to do all this virtually. Currently settled in the US working asanArchitecturalDesignerin Florida, S u s h m i t a a l s o r e v i e w s theteam'sprogressatT&Aandmentors them through the virtual channels in India.

Channelling Curiosity to Achieve Excellence

Tripathi & Associates has crafted an untainted legacy of excellence in the worldofrealestate.Specialisinginthe fields of architecture, interiors, and planning, the firm has changed the skylines of cities across the Indian subcontinent. As an architect for the firm, Sushmita Tripathi aims to leverage the spirit of curiosity to craft edificesthatareaclassapartfromthe

” “

The pr of ession of ar chit ectur e beautifull y brings t ogether design, t ech, management , and build w hile embr acing the a w ar eness of past , pr esent and the futur e

SushmitaTripathi

rest. Sushmita believes in exploring what lies beyond the horizon. Her passionforthinkingoutsidetheboxhas servedtofurtherenhanceherportfolio of work atTripathi &Associates.This hunger for novelty and excellence is exemplifiedineachprojectundertaken byher

ContinuingtheLegacy

Started under the auspices of its talented founder and chief architect, Mr.InduShekharTripathi,thefirmhas continued soaring to new peaks of success over the last 25 years Prioritising unmatched craftsmanship and the spirit of novelty, Mr Tripathi laid the foundations for the venture in 1998,brieflyaftergraduatingfromIIT, Roorkeeandworkingwithsomeofthe most experienced industry stalwarts like architect Roopar Kothari and architect Gyan P Mathur This legacy ofingenuityiscontinuestobefostered today under his watchful eye and through the relentless efforts of dynamic leaders like Sushmita Tripathi.

CraftinganIllustriousCareer

Sushmita's passion for architecture helped shape her razor-sharp focus for the industry from an early age. After graduat

ng with Bachelor of ArchitectureDegreefromtheprestigious Jamia Millia Islamia University, she gained experience by working as an intern and Junior Architect for Prem Nath&Associates,laterjoiningTripathi & Associates as an Architect Her passion to learn more about the nuances of architectural principles lead her on a quest, that led her to pursue a Master's DegreeinArchitecturefromtheGeorgia Institute of Technology in the US to further explore the boundaries of this arena.

Honing organisational and leadership skills from an early age, Sushmita has organised the Reuben Trophy, NASA, India as well as served as a Graduate Student Ambassador for the School of ArchitectureatGeorgiaTech.Sheisboth aregisteredArchitectwiththeCouncilof Architecture, India as well as an Associate at the American Institute of Architects Sushmita is currently workingonherexperienceandexamsin the US to achieve her next professional milestoneofbeinglicensedintheUnited States.

SkillsthatDefineaWinner

Apart from embodying excellence time management and leadership skills, Sushmitais also well versed in the leading architectural design tools like Rhinoceros 3D, Grasshopper, DIVA, ClimateStudio,AdobeCreativeSuit

(PhotoShop,Illustrator,InDesign),and others. She strives to delivery only the best to her clients by combining her astute knowledge about the field with her technically-adept skillset Her brilliance Her brilliance is not simply limited to the use of such software applications but also extends to hand drafting and hand drawing. As a true team player, Sushmita is constantly looking for ways to boost the confidence of those collaborating on her team. She ensures that the lines of communicationarealwaysopenforher team members to complete projects withutmostperfectioninrecordtime.

MedalsofDistinction

Sushmita's relentless efforts to change thecourseofarchitecturewithher

novel and creative vision have accorded her several accolades over theyears.Apartfromsecuringthefirst prize at the Annual NASA Design Competitionin2015,Sushmita'swork also received an honorary mention by the Portman Prize Studio (2019) at GeorgiaTech Her thesis on the Redevelopment of Sassoon Docks at Mumbaiwasnamedamongthetop50 theses at the Unfuse International ThesisAward in 2018, while her work featuredatthe8thpositionfortheNari GandhiTrophy,NASAIndia(2016).

LeadingfromtheForefront

While Sushmita is currently working from the US, she still manages to maintain utmost perfection in all deliverablesbysupervisingoperations for her projects at Tripathi & Associatesvirtually Fromsupervising site analysis and master planning to landscaping and quality assurance checks, her input and approvals are exceptionally pivotal. Sushmita's thoroughly fine tuned leadership approach allows her to dispense these myriad responsibilities with utmost precision. Her eye for detail ensures completeclientsatisfaction.

Proposed Uttaran School atYamuna Expressway

Proposed Residence at Greenwoods

Bringing the Client's Vision to Fruition

In the last twenty-five years, Tripathi andAssociateshashadtheopportunityto workacrossthecountryonanextensive range of projects, from residential to commercialtoinstitutional,andtheteam is open to learning and growing in all fieldsofdesign.Theteamandclienteleat the firm are like a family, and the responsibility towards both of them are balanced equally to create this brilliant portfolio. They are working with institutional organisations like Apeejay Education Society, KendriyaVidyalaya, Jawahar Navodaya Vidyalaya, have empanelmentswithleadinggovernment construction agencies like Ghaziabad Development Authority, Lucknow DevelopmentAuthority,C&DS,UPPCL and more, and associations with many reputedindustrialists,entrepreneursand

government officials working on various commercial and residential projects.

Sushmita believes that the best architectural solutions are not just creativelybrilliantbutmeetthespecific requirementsofclients.Achievingthis balance is seminal for her.Thus, as an expert architect at Tripathi & Associates, she believes in fostering the growth of a collaborative relationship between the firm and its clients.Thishelpsdevelopaneffective channel of communication between them,leadingtoaholisticsynthesisof the client's ideas and needs with the resourcesavailabletothefirm.

“ ”

- Sushmita Tripathi

Understandingthe manifoldsofthe fieldofdesignand construction,while maintaininga balancebetweenour team,colleaguesand clientsistheway forwardtocreatinga sustainable environmentforall

Apeejay School Sheikh Sarai

Richa Kar

Co-founder & CEO Zivame

Leading India's Top E-Retail Lingerie Platform, Zivame

Bwhoareseekingtoestablishtheirstrongholdinaninherentlymale-dominatedandcompetitiveindustrialmarket space.Apartfromindustrialbiases,annihilatingsocialconstraintsisequallyimportant.Theinspirationalsuccess storyofZivameCo-founderandCEORichaKarisataleofdefyingnotjustonebiasbuttacklingmultipleroadblocksto achievegreatness.

uildingabrandfromtheground-upisamammothtask.Theclimbismuchmorearduousforwomenentrepreneurs

Apartfromfightingagainsttheinstitutionalbiasesthatcircumscribewomenaspiringtoassumeentrepreneurialroles,Richa hadtosimultaneouslycounterthetabooaroundlingerieshoppingintheIndiansociety.However,owingtoher deterministicoutlook,strongwillpower,andardentpassionforsuccess,RichawasabletocraftZivameintothetoperetailersoflingerieinthecountry Today,thebrandstandsasanindustrystalwartanditssuccesshasinspiredtheinitiation ofmanysuchsimilarendeavors.Letustakealookattheinspirationaljourneyofthisyoungentrepreneur:

EarlyDays

Beforeenvisioninghercareerpathasanentrepreneur, Richacompletedhergraduationinengineeringfrom BITSPilaniin2002.In2007,RichapursuedaMaster's DegreefromtheNarseeMonjiInstituteofManagement Studies.Shegainedinsightfulretailexperience workingforSAPRetailandSpencers.

Duringherdaysofworkingasaretailconsultantat SAP,Richahadtheopportunityofcloselyassociating withLimited-theowneroftheworldrenowned lingeriebrand,Victoria'sSecret.Shenotedthatthe revenuegeneratedbythebrandconstantlyexceededits projectedgrowthnumbers.ItwasthenthatRichaalso cognizedtheconspicuouslacunaintheIndianretail marketthatcouldbefilledbysuchaningeniousbrand.

ChallengesalongthePath

AsRichastudiedthedemographicandanalyzedthe market,thetabooednatureofthesubjectbecameclear Thecleardiscomfortaroundthetopicofbuying lingeriewaspalpableamongmostwomenshespoketo. Evenherownmotherwasuncomfortablewhentalking abouttheissue.ThisiswhenRichaideatedZivameasa one-of-a-kindonlineretailbrandthatwould simultaneouslymaketheendeavorofbuyinglingerie onlineeasieraswellasdispelthetabooaroundthe topic.

Thenameofthebranditselfissymbolicoftheessence itseekstocommunicate.'Zivame'isawordderived fromtheHebrewlanguageandittranslatesinto 'radiance'.However,thejourneysincethenhasbeen quitearduous,especiallyintheearlydaysof establishingtheventure.Richaconductedin-depth marketresearchtouncoverthatbrandedinnerwear markethadtremendouspotential,onceitwasmade easilyaccessibletowomen.Shealsovisitedmallsand localshopsandobservedthatwomenfeltshywhen theyhavetobuylingeriein-person.

Butbuildingaventuretobringthisvisiontofruition neededcapitalinvestmentsaswellassocialeducation. Moreover,thetabooaroundthesubjectmadeitdifficult totalkabouttheventureopenly.Richahasoften remarkedthatherownmotherwasscandalizedwhen shepitchedthisideatoher.Shefeltuncomfortableand embarrassed

thatherdaughterwouldwanttoventureintothisasan entrepreneur.Herskepticismalsoderivedfromthefactthat peoplearoundwouldbeunwillingtoacceptthisasa respectableventure.Moreover,Richaalsohadtotackleissues withfindingofficeandwarehousespacesonrent,asbecause oftheexistingtabooshecouldnotrevealthetruenatureof theventure.Shewouldoftenresorttocallingitanonline clothingbusinessinthehopesofsecuringarentableoffice space.

ASilverLining

However,Richawasfinallyabletosecurethecapitalneeded tostarttheenterprisebygatheringfundsfromfamilyand friendsandthenpitchingtheideatotopinvestorslikeDG Ventures,UnilazerVentures,andKalaariCapital.Finally, RichalaunchedZivamein2011asanonlineone-stoplingerie destinationforwomen.Afteranintenseuphillclimb,Zivame wasabletoestablishitselfasaformidablelingeriebrand recordingayearlygrowthofmammothproportions.

SourceofInspiration

Lingerieisanextremelypotentandindispensablepartof everywomen'slifeandthusitshouldbetreatedwithrespect, believesRicha.Moreover,themindsetofpeoplearound innerwearmustchange.Shebelievesthatshameandtaboo aroundtheissueoflingerieshoppingmustbedispelledin ordertomaketheexperienceofbuyingthisnecessaryitemof clothingseemmoreliberatingratherthananembarrassment ofsocialmandates.Richa'sstoryisonethatinspireswomen whoaretryingtomakeinroadsintothemale-dominatedretail marketaswellasthosewhoaretryingtostandupagainst socialissuesandvoicethecallofdiscardingsocialtaboos.

Today,Zivamehasgrownintoawell-recognizedplatform amongIndianwomen.Withover50differentlingeriebrands andanever-expandingclientele,Zivamehaspersistently recordedhighsalesandgrowthnumbersoveritsdecade-long markettrajectory Thebrandhasrevolutionizedthespaceof onlinelingerieshoppingbyofferingwomenwith opportunitiestofindtheirperfectfitonthewebsiteitself. Whilecustomerscanchoosefromalargestockpileofsizes anddesigns,theycanalsofindtheirabsolutefitwiththeinbuilt'sizefinder'buttononthewebsite.ThestoryofRicha Karisonethatinspireseverywomanbystrokingboththeir entrepreneurialzealaswellastheirliberation-warranting spirits.Zivamehasalsorecentlyventuredintothedomainof establishingphysicalstoresinselectlocationsaroundthe country