The 50 SuperTech Brands of 2021

THE

GLOBE www.theleadersglobe.com

Oct - Nov 2021

An Aspiring Beam of Light

Editor’s Pick Tech-Enabled Marketing: Top Digital Marketing Tools of 2021

Success Tips 6 Tips to Ace the Process of Digitization

Business Inuencer Marketing: Tips to Ace This Strategy

Top Trends Top Digital Marketing Trends to Help Ace Virtual Migration in 2021

Opinion 10x Content: The Digital Marketing Edge Creator

Technology: 6 Tech Tools Fueling Digital Transformation in 2021

Bev Moore THE CATALYST INSTIGATING CHANGE IN THE INDUSTRY

2021

Editorial Super Tech Brands

Reformulating the Future of Tech, One Novel Innovation at a Time

E

stablishing one’s brand as a pioneering stalwart within the tech industry deserves special recognition. Few firms have been successful in securing such a coveted position -owing to their dedicated efforts and constant will to strive for the unconquered terrains.

In our current issue, we at The Leaders Globe Media cover The 50 Super Tech Brands in 2021 that have initiated a rippling wave of change within the world of tech. Curating a formidable brand position within the tech market is a longdrawn and strenuous task. Although achieving this feat may seem like an upward climb, the brands covered in our current issue have aced this arena with an added sense of poise and novelty.

Building a well-acknowledged tech reputation is hinged on several verticals. Ingenious service provision is one of the core principles that such brands are founded upon. They represent a definitive edge over the market competition due to their relentless drive to outperform themselves in each of their endeavours.

The brands covered in our current issue have secured a niche in the market by virtue of their

novel and inspirational innovations in the field of tech. By harnessing the potentials of formidable tech tools like AI, ML, AR, VR, and others, these brands have curated a legacy for themselves that’s a class apart from the others.

In order to attain the ‘Super Tech Brand’ accolade and title, these firms have strived relentlessly to curate an unmatched user experience. They have mastered the UI/UX arena to ensure maximum customer engagement and satisfaction. By carefully crafting and nurturing long-term customer relations, they have successfully built a loyal and stable clientele. Trust, authenticity, and transparency are the key principles that help shape these super tech brands.

The 50 super tech brands covered in this issue are currently leading the tech revolution and paving the way forward for many more innovative strategies. They have aced the digital landscape by leveraging their tech ingenuity and inspiring others to think outside the box and embrace the novel elements of the tech landscape. These brands truly exemplify the vibrancy and promise of the tech revolution.

- Publisher Mr. Rajesh Kendale

CR

ED

ITS

- Editor Dr. Sonal Burghate - Co-Editor Suparna Dey - Picture Editor Manwa Deshmukh - Art Editor Ajinkya Pandit - Designer Amit Survase - Visualizers Nilesh, Sachin, Akshay, David - Art & Design Director Ankit Kulkarni - Marketing Manager Om Naik - BDE Jessica Edward, Vaibhav Dakhode, Neha Jain & Veronica Castellino, Anvika Sharma - BDM Rohn Jamson - Database & Research Analyst Parth, Vaibhav Dakhode - Technology Consultant Pratik Dande

Content Cover Story

The Bev Moore Talent Agency & Bev Moore Productions Bev Moore (Founder)

08 121Advisor Kevin Steer, Founder & CEO

20

Synersoft Technologies Private Limited Vishal Shah, Co-Founder & CEO

Cloudonix Nir Simionovich, Founder & CEO

32

16

24

Kiran Smart Mohammed Mubin Mallick, Founder and CEO

Knowledge Hub Media Paul Guenther, Founder & CEO

38

42

Tech9Labs Amit Jain, CEO

VeloxTech Solutions Venugopal Vemula, CEO & Managing Director

47

Articles

18

34

44

Must-have Apps 5 Time Management Apps to Help You Achieve a Better Work-Life Balance

22

Success Tips 6 Tips to Ace the Process of Digitization

40

Business Influencer Marketing: Tips to Ace This Strategy

50

Top Trends Top Digital Marketing Trends to Help Ace Virtual Migrations in 2021

Opinion 10x Content: The Digital Marketing Edge Creator

Technology 6 Tech Tools Fueling Digital Transformations in 2021

Bev Moore

Cover Story The Bev Moore Talent Agency & Bev Moore Productions -

THE CATALYST INSTIGATING CHANGE IN THE INDUSTRY

Changing your mindset is crucial if you want to overcome any challenge ahead and become selfaware in order to position yourself as a winner - Bev Moore

www.theleadersglobe.com | 09 | The 50 SuperTech Brands of 2021

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rafting a distinct market legacy is not a task for the faint-hearted. This uphill endeavor demands pristine dedication and hardcore diligence from those aspiring to make a difference. Only a few astutely gifted individuals succeed in defeating the odds stacked against them to achieve unmatched greatness. Their patronage flames the fire of change and improvement in others, coxing them into a phase of inertia. The path they pioneer with their own learned insights and experiences helps inspire others to pursue their dreams.

Such leaders are excited by any given opportunity that allows them to expand and optimize their horizons. For mere mortals, the hope of excelling in one domain may be excruciating and demanding, let alone the unreal fantasy of achieving mastery over multiple ones. However, for diligently seasoned leaders like Bev Moore, this comes almost naturally.

As an entrepreneur par-excellence, Bev Moore is a true inspiration for leaders across industry verticals. Bev leverages her expertise of co-founding and co-managing several multi-million-dollar ventures to fuel her current growth trajectory and explore new horizons. Her long list of talents is testament to her ever-evolving persona. She exemplifies the image of a true renaissance woman, who dons multiple hats but proves her brilliance in all walks of life and business.

Optimizing Multiple Proficiencies Apart from being the CEO and Owner of the Bev Moore Talent Agency, Bev is also a global influencer, philanthropist, film producer, motivator, marketer, and writer. Seamlessly transitioning from one key role to another, Bev has invested and mentored in several different types of business ventures and projects ranging from ones in the entertainment industry to those affiliated with Top Companies and international NGOs. Bev’s visionary outlook helped her ideate optimized strategies and business plans that effortlessly guided the affiliated brands to success.

She has managed to leverage her experience of flourishing in competitive environments to craft a legacy that exemplifies her focus on touching as many lives as possible. Bev’s astute eye for talent helped lay the foundations of the Bev Moore Talent Agency. Today, the agency serves as a safe space for lifting people up and strengthening their careers. By offering them access to invaluable resources, the Agency helps stimulate growth and development. Apart from being a reputed entrepreneur and industry leader, Bev also hones an interest in biomedical technologies.

Crafting a Legacy Bev’s formidable empire is a result of her astute commitment to the ideals guiding her journey as well as the knowledge and expertise she gained through the Stanford University Executive Entrepreneurship Program.

Over the last decade, Bev’s deeply inspiring journey of entrepreneurship and philanthropy has been recognized with several awards and accolades. Today, her name has become synonymous with one’s untainted enthusiasm to achieve greatness.

Core Motivation Bev believes in the Swahili proverb, ‘Unity is strength, Division is Weakness’. This philosophical standpoint has inspired her efforts on all fronts of life and business. She is inspired by the belief that when people come together to stand-up and fight for a cause, fruitful outcomes are inevitable. When we join forces, as humans, have the potential of exceeding our own individual limits. Only by shedding our self-centeredness can we hope to achieve greatness as a collective. This ideological stance inspired Bev to create Speak Up Bev as an online community dedicated to transforming these beliefs into tangible results.

Speak Up Bev Bev’s relentless drive to inspire and initiate positive change in the world led to the birth of Speak Up Bev. Beginning as an online Facebook community, the organization now has a website that’s dedicated to bringing Bev’s ideas of unity into fruition. By offering insightful commentary on various aspects of our lives, Bev’s blogs on the portal shed much needed light on how to conquer everyday challenges and emerge victorious from the toughest battles of our lives.

According to Bev, the formula is quite elementary.

She propounds, “Changing your mindset is crucial if you want to overcome any challenge ahead and become self-aware in order to position yourself as a winner.” Bev created the platform to help make all necessary resources available to those seeking help.

She believes that an innate change is necessary to help us sail through even the most turbulent storms of life. Bev has penned several blog entries on the page that help guide others through the copious periods of their journeys.

The Bev Moore Talent Agency Bev has garnered commendable expertise over her nearly two-decade-long career as a profit improvement developer. By using the insights she derived from her calling, Bev went on to establish the Bev Moore Talent Agency in 2021.

Headquartered in NC, the Agency is dedicated to help the discovery of raw talent, while being focused on touching as many lives as possible. With Bev’s perceptive eye for talent and her fearless persona, the Bev Moore Talent Agency has grown to become a top name in the industry within its short lifespan of existence. Talking about the USP of the Agency, Bev asserts, "I offer my clients in-depth resources that seek to empower and inspire them to flourish for a better future.”

Bev believes in showcasing her astute solidarity with a cause through tangible connections. Given her fervent persona, she is a member of several organizations and groups that represent the canonical tenets she personifies. Bev is thus a member of the Women's Presidents Organization (WPO) as well as the Innovation Care & Consulting (ICC) group.

Given her interest in bio-medical technologies, she is also a member of the HealthcareCouncil.org platform, which is a Bio-Science Company located on the campus of the John Hopkins University.

Guiding Tenets The Bev Moore Talent Agency embodies Bev’s life principles that guide her through the thick and thin of life. Established on the building blocks of compassion, humility, integrity, and hard work, the Agency is dedicated to inspire greatness in others on the basis of these core values. The Agency believes in fostering a culture of veracity that’s all about doing the right at all times! While it preaches the gospel of confidence and self-worth, modesty is not left too far behind. These values are reflected in the way the Agency operates to make the world a united and motivated place.

Bev is also the architect of Worldwide Films, a business venture that was crafted to support and contribute to her nonprofit, Worldwide United. As a non-profit enterprise, Worldwide United offers shelter, education, and aid to disadvantaged children in developing nations across the world. Worldwide United was launched in Nigeria, back in July 2021 with over 200 children.

A Humanitarian Leader Passionately pursuing one’s ideological tenets can be a daunting task, especially when one dons multiple hats. Losing sight of what’s important is quite easy when you’re overwhelmed with work pressures and deadlines. However, Bev attempts to break-through this self-centeredness that often characterizes successful people, to invest time, money, and energy into projects that resonate with her values. Bev has left an indelible mark on a number of projects where she has contributed as a philanthropist who’s dedicated to ushering in an era of change. She swears by the power of doing and believes in the doctrine, ‘Don’t promise, prove!’

A Producer Aspiring for Change Given her relentless zeal to ideate change, she ventured into the domain of film production in 2021. Bev founded Bev Moore Productions LLC to begin her journey as an ace film producer. Moreover, as a producer with Amrak Films Anti-Bully Organization and Film Projects, she has added a new way of fuelling her drive of philanthropic activism. Bev has also secured executive producer credits to her name for films like Laura (2021) and Inherit the Land (2022), apart from being a producer for the short film titled Amrak My New Family (2021).

Becoming a Bio-Medical Advocate Bev is known to dab in a number of diverse fields. This one is no different. She has networked as a benefactor of medical grade Collagen in integrated wound care protocols. She advocated for its use as a turn-key proprietary component that would promote accelerated wound healing. Bev marketed this to a 3rd party Concierges, with a customer base exceeding 10,000.

Bev is also a member of Leadership Development for Emerging and Evolving physicians and health care professionals in the USA.

World-Wide FILMS

Worldwide UNITED

Future Calling Bev’s current industrial acclaim epitomizes one that will inevitably continue growing in the upcoming days. While the Bev Moore Talent Agency is currently operational in North Carolina, Bev hopes to get its other state branches up and running within the upcoming months. She is also planning on expanding her presence in Nashville, Atlanta & New York. Apart from such expansion plans, Bev also aims to establish collaborations and project partnerships with some of the best in the entertainment industry, allowing the Agency to nurture its current momentum.

“

I believe in investing time, money, and energy in causes that resonate with our values, and help empower + connect people who need it - Bev Moore

www.theleadersglobe.com | 14 | The 50 SuperTech Brands of 2021

121Advisor The Brand Leading Innovation in the Fintech and InsurTech Sectors

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everaging the boons of the technical revolution while simultaneously pioneering myriad ingenious industry trends is a feat only a few can achieve.

121Advisor is one such disruptive brand that is currently redefining the FinTech and InsurTech sectors by harnessing the prowess of AI, ML, and Robotics while also ideating innovative and novel solutions for the market.

By relentlessly working to implement the brand motto- i.e. “We Don’t Follow Trends, We Pioneer Them”121Advisor has managed to craft an unparalleled market legacy and deliver unmatched services to its clients.

121Advisors was designed with the avowed mission of delivering lucrative and effective solutions to efficaciously empower Financial, Insurance, and Takaful providers with vigorous and innovative technological solutions. The brand also aims to enable the generation of quality leads, secure sales, and build customer loyalty in a professional and compliant manner.

Meeting the Brand’s Architect 121Advisor has secured the ace position in the market under the guidance and leadership of its brilliance CEO, Kevin Steer. From a very young age, Kevin was interested in unlocking the veiled potentials of tech tools like AI and ML. He was convinced that the expansive possibilities of such tech tools could be leveraged to ideate innovative solutions for the finance and insurance sectors.

By amalgamating his extensive knowledge and experience in the field of banking and insurance with his interest in such tech tools, Kevin

“

We aim to make our products & services Regulatory Compliant, for the cloud services

- Kevin Steer

started attaining further academic qualifications in this domain, and in 2010 he laid the foundations of one of the most formidable brands in the market today, 121Advisor. Under his perceptive guidance, the brand has consistently diversified its portfolio and started selling its products to different companies, including Manulife, AIG, AIA, MCIS (part of Sanlam Group), Etiqa, Sunlife Malaysia, AmMetlife, AmMetlife Takaful, Zurich Takaful, FWD Takaful, Bank Simpanan Nasional, and the MBSB Bank.

Celebrating Brilliance Under his auspices, 121Advisor has soared high in the market. The brand

has earned several accolades that celebrate its unmatched contribution to the FinTech and InsurTech sectors. The company was ranked among the Top 10 InsurTech Consulting/Services Companies in APAC 2018. 121 Advisor was also recognized as the ‘Recommended Insurance Tech Solution Providers for 2020’.

Crafting a Legacy At the time the brand was conceptualized, the popularity of the FinTech and InsurTech sectors was marginal. Thus, Kevin persevered to sell the ingenious solutions of the brand to grow its customer base.

Talking about the initial days, Kevin recounts, “We started building our solutions from scratch and implemented them. We grew the business and acquired more customers.

Our lessons were to make our products & services Regulatory Compliant, for the cloud services.” Fair and quality provision were undoubtedly priorities for the brand. From its humble roots, today the brand is serving 18 customers and is all set to expand its horizons to become a regional disruptor.

Pioneering Change 121Advisor has pioneered several formidable solutions for the Fintech and InsurTech sectors. The team works relentlessly to ideate new solutions that will help assuage major industry issues and concerns. Talking about pioneering change thus far, Kevin propounds, “We have implemented 12 solutions, including Predictive Analytics Modelling, ChatBots & Robo Advisors, Web portals for a number of customers, Referral Management for banks, Sales Activity Management Solutions, Online store for selling Insurance & Takaful, Mobile solutions for Windows, IOS & Android, Customer Service Portals, Agency

www.theleadersglobe.com | 16 | The 50 SuperTech Brands of 2021

Management Solutions to compute commission & pay agents, Online Communities, Claims Management Solutions & Product Configurators to set up new products.” The unwavering drive of the brand’s team of experts promises further innovation and diversification in its service portfolio.

beaming with the hope of expansion.

Kevin hopes to see the brand become the most renowned Financial, Insurance, and Takaful technology enabler in the region. Expansion plans are a significant part of the brand’s future endeavors. Kevin asserts, “With our knowledge portal (u12know), we want to expand into other countries Fuelling the Inventive Drive during a (Indonesia, Philippines, Vietnam, Myanmar). Then in the future, expand Pandemic to Europe & the US, providing During the trying months of the multilingual translations” pandemic, the team at 121Advisor successfully created a state-of-the-art knowledge portal known as u12know.

The portal acts as a holistic advice gateway providing people with fruitful counsel about their lifestyles, financial goals, health, and overall wellness.

Talking about another upcoming addition to their portfolio of solutions, Kevin mentions, “We will shortly be rolling out a ‘Total Health Score’ to assess if a person is healthy, unhealthy or in critical condition.”

The Enterprise Digital Framework All 121Advisor solutions are carefully matched with the specific requirements of its client’s business interests and objectives. The company uses its Customer First Connected Enterprise Digital Framework to deliver invaluable insights to its clients that in turn helps them grow and develop.

Kevin asserts, “Besides being an endto-end customer engagement model, EDF supports the organization’s need in achieving an overall digital experience in Marketing, Branding, Prospecting, Selling, and Servicing.”

The 121Advisor framework is an amalgamation of several core solutions that cover all the core aspects of consumer engagement while also delivering adequate scope for personalization.

Kevin Steer, Founder & CEO, 121Advisor

“

We aim to make our products & services Regulatory Compliant, for the cloud - Kevin Steer

Future Prospects 121Avisor’s future represents one

www.theleadersglobe.com | 17 | The 50 SuperTech Brands of 2021

Must-have Apps

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triking a harmonious work-life balance may seem like a daunting task for most individuals. However, with the augmenting growth of adeptly curated technological tools, this feat can be achieved by all working individuals. Technology can be used creatively in order to effectively counter the eroding boundaries between our personal and professional lives.

People employed in strenuous jobs often complain about their inability to judiciously manage time. However, in the face of the tech revolution, this distant dream of managing time has become quite tangible and real. There is a plethora of apps dedicated to creating myriad opportunities for streamlining time management and attaining a healthy work-life balance. Listed below are some of the most salient apps that have helped individuals achieve a conducive work-life balance through effective time management in the 21st century:

1. Workflow Workflow is an app that helps individuals achieve the coveted work-life balance while streamlining tasks that are to be performed. The app allows users to create unique home screen shortcuts on their phones, allowing them to perform batches of tasks with just a single tap.

Whether the task is pulling up Google Maps to get directions to your next meeting or scheduling appointments, Workflow’s interface helps minimize the wastage of time by automating all complex tasks on the user’s phone. This helps workers achieve a better worklife balance, since they are free to invest saved the time much more fruitfully.

2. Rescue Time Rescue Time is a time-tracking app that records how and where a user spends his or her time. This app can be used as a productivity enhancer simply by assessing the way one spends time and then holistically reintegrating his or her approach to work. Rescue Time can be a fruitful addition to a busy entrepreneur’s app ensemble because the data from the app can be used to eliminate unnecessary distractions.

By spotting inefficiencies in the day, you can easily change your work strategy to better utilize the operative hours and enjoy a more balanced personal and professional life. The app also allows the user to set reminder alarms when he/she is exceeding the optimal

www.theleadersglobe.com | 18 | The 50 SuperTech Brands of 2021

time limit for a task. Rescue Time helps one remain razor focused by setting achievable goals for each new day.

Attaining a healthy and happy work-life balance can be an unnerving experience for both the entrepreneurs and employees. However, the boons of modern technology have helped assuage many of the issues around striving to 3. Timely achieve this goal. The secret is to manage time effectively.

Timely is another formidable time-tracking app that This can be attained by incorporating the aforementioned allows users to not simply manage the time taken to complete tasks and bypass wasteful interludes, but it also apps into your operative business model. With such organizes the user’s workweek efficiently and in the most applications that are designed to maximize productive optimally planned manner. By crafting the schedule of the while simultaneously reducing the time consumption of a upcoming week it is possible to estimate in advance as to user, a conducive work-life balance will no longer be out of the individual’s grasp. the time needed to complete all tasks and then have enough time on your hands to plan family outings or dinners.

Moreover, Timely offers another noteworthy feature to its users- retrospective assessment of time. This feature is important because it allows users to take reference from their previous experiences of similar tasks and layout future time predictions accordingly. This helps make such predictions more realistic and accurate, rather than making them utopic targets.

4. Harvest There are several professions that engage in the ‘billablehours’ model of work. In such professions, acquiring a healthy work-life balance may be even more strenuous than others. However, it is possible to effectively use tech to manage these billable hours and strike a conducive balance. Harvest is an app designed to track your billable hours and send instant invoices to clients.

The app helps mark a shift in the user’s perspective about time. It is built to aid users understand that time is also a finite resource and must thus be expended accordingly. It is also equipped with an easy-to-share visual reports feature that shows how you and your team are spending valuable and billable company hours and how the system can be optimized to achieve a more harmonious work-life balance.

5. Remember The Milk Striking the perfect work-life balance translates into the ability of the individual to optimally navigate both their work tasks as well as manage tasks on the home front.

Remember The Milk is an app that is designed to do just that. It helps create multiple to-do lists, including both professional and personal listings.

Automated task reminders help individuals fulfill them on time and enjoy the best of both worlds in an effective manner. The colour-coded tag system used by the app makes looking at lists and focusing on specific tasks much easier. Moreover, the interface of the app syncs across all devices, allowing users to remain connected even when they are offline.

www.theleadersglobe.com | 19 | The 50 SuperTech Brands of 2021

Synersoft Technologies The SME Data Security Messiah

“

We, at Synersoft,

believe that our distinctive quality is about

challenging the traditional thought leadership and putting forth our

disruptive thought

leadership - Vishal Shah

www.theleadersglobe.com | 20 | The 50 SuperTech Brands of 2021

abilities in the field of novelty and innovation. By leveraging the creative potentials of a disruptive design thinking approach, the team at Synersoft ensures the delivery of the very best to the clients. This process of disruptive design thinking leads them to the ideation of disruptive solutions.

By pioneering the pathway for a canonical leadership shift, the firm is constantly redefining progress and growth. It is exploiting the potentialities hidden within the domains of disruptive thought leadership to find new solutions to ageold issues. This approach has enabled the team to create solutions for MSMEs on a budget. By challenging the traditional thought leadership about the requirement of expensive and complex multi-systems protocol to achieve data security, Synersoft designed and commercialized a single, self-service, high performance, and low maintenance product for MSMEs. This innovation encouraged cost savings by 65% for MSMEs as well as the elimination of the requirement of IT resources to manage the product.

“

We disrupt

the market by our

innovative instinct and bring immense value to our

customers - Vishal Shah

Vishal Shah

Co-Founder & CEO, Synersoft Technologies Private Limited

The Pandemic Effect The need for data security became even more pronounced with the outbreak of the pandemic when Business Enterprises had to share their confidential data assets to employees on their personal devices over the internet while working from home.

Consequently, the demand for data security and leak/theft prevention systems witnessed an unprecedented rise. Competitive vulnerability and business continuity became the pressure points for most ventures with the institution of WFH protocols.

BLACKbox emerged as one of the most suitable products available at the disposal of such ventures. It made WFH instantaneous over the VPN and secured their data from loss, leakage, and theft. Synersoft witnessed an unparalleled rise in the demand for their product, which continues to further proliferate.

Roadmap to Success The team at Synersoft Technologies expects BLACKbox to become synonymous with Data Loss, Leakage, and Theft solutions and effectively penetrate every corner of the global industry that has the presence of SMEs. With the shift in work culture towards WFH patterns due to the pandemic, the firm is set to record tremendous growth in the upcoming years. Currently, the team is in the process of developing a global distributor-dealer network to outreach the maximum number of MSMEs. It is simultaneously planning to make this product more costeffectively over OPEX compared to the current business model of CAPEX offering.

www.theleadersglobe.com | 21 | The 50 SuperTech Brands of 2021

Success Tips

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6

igital transformation is the defining feature of the current business age. The integration of digital technologies across all operational areas of the business model is the formidable truth of the post-modern era. Processes of digital automation have proven to streamline entire management systems. However, the key to digital transformation is in cognizing the essential elements of this process. Listed below are some of the most effective tips to ace the process of digital transformation: 1. Define your Goals One of the very first tips for companies is that they must cognize their core goals and objectives when embracing the process of digital transformation. It is important to remember that defining these goals will act as a seminal catalyst in crafting the later stages of the process.

What is the specific vision of your firm? How do you propose to use digital transformation to improve your company? What route of digital

Tips to Ace the Process of

Digitization transformation will be the most effective one for your firm? – All these are the core questions that companies must answer once their goals and longterm objectives are crystallized.

2. Update your Tech Stack Digital transformation journeys would be unimaginable without the corresponding tech bundles that characterize them. Hence, once firms have crystallized their goals and vision vis-à-vis the process, it is now time to review and update their tech exposure. Upon review, the strengths and weaknesses of these tools owned and used by the firm will become visible.

When embracing the top tech tools associated with digital transformations, firms will be able to further improve their operative processes as well as provide a better support system for their employees and clients alike. Using modern tech tools like AI, ML, and others to upgrade your digital journeys will invariably add to your success.

www.theleadersglobe.com | 22 | The 50 SuperTech Brands of 2021

3. Outsource Operations Firms have to understand that the digital transformation journey is about streamlining operations. It is about introducing valuable changes into the model that will in turn produce tangible results. This implies that firms must evaluate the cost-benefit index for certain areas of their operations.

Outsourcing such operations will help mitigate costs and risks, while simultaneously making the strategy more effective. Outsourcing ensures that firms have access to industry experts, scalable resources, and much more. Similarly, this will also help free up personnel for more important and core activities at the company.

4. Constant Evaluation A salient principle of all digital strategies is the ability of the firm to constantly evolve and adapt.

Digital transformation is all about perpetual dynamism. It is not about reveling in the static stage of success. Companies embracing this strategy must constantly evaluate their plans and endeavors, to become more proficient.

Building a flexible, customer-centric, and adaptable digital transformation strategy is all about these key elements. To achieve this feat, firms will have to constantly access their progress and reconfigure their focus points.

helps pinpoint the areas of concern for the brand.

6. Employee Engagement Digital transformation is all about being inclusive.

Every department should be able to sufficiently contribute towards the success of the process. This includes not just the tech-savvy ones, but also employees who are less tech-savvy.

What’s needed is a complete overhaul of the company culture. It is only when the culture of the firm becomes more attuned to the stages of digital transformation that the company’s employees can en-masse embrace and cherish the boons of digital transformation. This is necessary since the input of all employees is needed to improve the brand’s standing and digital strategy.

The journey of digitization may seem daunting at first. However, if the roadmap of this journey is ideated carefully and the path diligently traversed, success is almost certain. Firms must be able to use the aforementioned tips to further enhance their strategies before they emerge and become too conspicuous. Learning to embrace the wave of digitization is all about learning to sidestep the fallacies of this process and acing the boons that it definitively promises.

5. Treat Data as the Key It is important to cognize that a data-driven approach to digital transformations is the pivotal tenet of the process. Companies cannot progress without treating data as a key. This implies that they have to dedicate time and effort to the collection, analysis, and interpretation of datasets.

Valuable insights drawn from such datasets will act as seminal in acing the process of digital transformation. Data analysis will help companies identify trends and patterns in their customer bases. This will allow them to sharpen their strategies much more efficaciously. Therefore, companies need to monitor their data metrics diligently. Moreover, making corrective decisions will be streamlined once the data-driven process

www.theleadersglobe.com | 23 | The 50 SuperTech Brands of 2021

Cloudonix The Tech Genius Bridging the Customer Engagement Chasm

“

Helping our

customers by providing them with the best endcustomer experience is the most important thing for us- their

success is our success - Nir Simionovich

www.theleadersglobe.com | 24 | The 50 SuperTech Brands of 2021

through its general commitment to the spread of knowledge and expertise. The company works to share the knowledge it has gained through the dedicated hard work of its founding members and share it back with the community through webinars, mentoring, and roundtable discussions. These not only help broaden the team’s views of the industrial landscape but also help shape the company’s sales and support processes as it tries to help customers succeed, rather than have an impersonal post-sales relationship.

Managing the Covid Impact The outbreak of the pandemic has impacted all sectors of the business world. It has also prompted the idea of some adaptation being needed. The Covid-19 effect encouraged Cloudonix to have a small pivot in its sales process.

The company came up with solutions like a secure service to enable workfrom-home / work-from-anywhere employees. Such solutions combine seamlessly with the customer’s existing infrastructure and have helped exponentially increase the firm’s customer base.

Roadmap of Expansion Cloudonix has an exciting roadmap outlining its new services and verticals for the next 2 years. For the short term, Cloudonix is focusing on expanding its partner ecosystem to provide tested solutions for customers in the call center markets. This has initiated the addition of some features to the platform that will soon be unveiled by the company.

Simultaneously, the firm is steadily augmenting its customer size and complexity tree. With more positive feedback and customer success stories from its existing clients, Cloudonix is well-poised to target larger customers in more (compliance) restrictive markets where there are teams in multiple nations to offer them round-the-clock support.

Nir Simionovich Founder & CEO, Cloudonix

“

For over a decade, vendors had been promising an improved customer experience – with little results. It is our quest to deliver on this promise, providing customers with a fast, personal, and

empathic customer expencerie - Nir Simionovich

www.theleadersglobe.com | 25 | The 50 SuperTech Brands of 2021

Company Name Integrated Tech9labs Private Limited

Creative Synergies Group, LLC

VeloxTech Solutions

Cloudonix, Inc

Synersoft Technologies

Kiran Smart

Knowledge Hub Media

Company URL

Key Person

tech9labs.com

Amit Jain (MD & CEO)

global-csg.com

Mukesh Gandhi (Founder & CEO)

veloxtech.in

Venugopal Vemule (MD)

Company Description Tech9labs is a customer-driven and rapidly growing organization that offers an innovative portfolio of IT Infrastructure Solutions and Services.

A Creative Synergies Group is a leading global digital innovation solution provider that synergizes deep domain expertise with nextgen technologies.

VeloxTech Solutions offers a comprehensive portfolio of services for Networking, Storage, VMware, as well as specially designed services for other IT requirements of organizations.

Eric Klein (Co-Founder & COO)

Cloudonix is a cross-platform, in-platform communications infrastructure that is providing businesses with faster and smarter communications channels that can integrate with existing business communications systems and save the business both time and money.

synersoft.in

Eric Klein (Co-Founder & COO)

Synersoft is a portfolio company of CIIE at Indian Institute of Management Ahmedabad, focused on providing affordable and simple solutions to SMEs to achieve Business Continuity and Competitiveness

by Data Preservation, Software License Cost Minimization, Information Security, Employee Productivity Monitoring, and Anti-Fraud Systems.

kiransmart.com

Mohammed Mubin Mallick (Founder & CEO)

Kiran Smart is the first A.I. Humanoid Robot Company in Kuwait that offers customized Computer Networking and System Integration solutions to its clients.

Paul Geunther (CEO)

Knowledge Hub Media specializes in B2B advertising and marketing services such as demand generation programs, high-impact online advertising, lead generation, account-based marketing, mobile marketing, white paper syndication, and content syndication.

cloudonix.io

knowledge hubmedia.com

121Advisor

121advisor.com

Kevin Steer (CEO)

121Advisor is a technology solution and consulting services company providing InsurTech & FinTech solutions for Insurance, Takaful & Banking sectors using Artificial Intelligence, Predictive Analytics, Robo Advisors, RPA, digital marketing, referral management, mobile and online sales, customer servicing, and community solutions.

SpeakUpBev

speakupbev.com

Bev Moore (Founder)

SpeakUp is a safe space for lifting people up, networking, and boosting careers.

Company URL

Key Person

Fundnel

fundnel.com

Khai Lin Chua (CFO)

Optotune

optotune.com

Dr. Manuel Aschwanden (CEO)

Optotune develops and manufactures industry shaping active optical components that allow customers around the globe to innovate.

KPIT Technologies

kpit.com

Kishor Patil (CEO)

KPIT is an independent software integration partner to global automotive leaders

Yotpo

yotpo.com

Tomer Tagrin (CEO) Omri Cohen (COO)

HUMAN

humansecurity.com

Michael Tiffany (Co-Founder & President)

Company Name

Company Description Fundnel is Southeast Asia’s largest private investment technology platform, building nextgeneration capital markets infrastructure to increase access and liquidity for entrepreneurs and investors.

With the most advanced solutions for Loyalty & Referrals, SMS Marketing, Reviews, and Visual UGC, Yotpo helps brands accelerate their growth by enabling advocacy and maximizing customer lifetime value.

HUMAN, a pro-privacy, pro-human organization is the most unique signal and accurate bot detection enabler in the industry.

ServiceTitan is the world’s leading all-in-one software for residential and commercial HVAC, plumbing, electrical, and other field service business.

speakupbev.com

Ara (CEO)

box.com

Aaron Levie (CEO & Co-Founder)

Bonusly

bonus.ly

Raphael Crawford-Marks (Founder & CEO)

Bonusly is the fun and easy way to engage all of your employees and improve retention and productivity at every level of your organization

VelocityEHS

ehs.com

John Damgaard Jeff Johns(VP)

VelocityEHS offers best-in-class ESG, EHS & sustainability solutions.

Sprout Social

sproutsocial.com

Justyn Howard (Co-founder & CEO)

Sprout Social offers a suite of deep listening and analytics, social management, customer care, and advocacy solutions.

Oak Street Health

oakstreethealth.com

Mike Pykosz (CEO)

Pawp, Inc

pawp.com

Marc Atiyeh Roberto Salem (founder & CEO)

ServiceTitan

Box

Box protects your sensitive files in the cloud with its advanced security controls, intelligent threat detection, and complete information governance protocols.

Oak Street Health is an organization that specializes in caring for Medicare patients and seniors with a preventative care focus.

Pawp is a digital clinic for pets that gives you unlimited 24/7 access to licensed vets & a $3,000/year pet emergency fund.

Company URL

Key Person

onepeloton.com

John Foley (Co-founder & CEO)

Checkout.com

checkout.com

Guillaume Pousaz (Founder & CEO)

City National Bank

cnb.com

Kelly Coffey Debora Vrana (MC)

Company Name

Peloton

SmartFinancial

John Damgaard smartfinancial.com Jeff Johns(VP)

Codecademy

codecademy.com

Zach Sims Oliver Plattner(CTO)

Integral Ad Science

integralads.com

Lisa Utzschneider (CEO)

CarGurus

cargurus.com

Langley Steinert (CEO)

Instacart

instacart.com

Cockroach Labs

cockroachlabs.com

Fidji Simo (CEO)

Company Description Peloton uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime.

Checkout.com provides the fastest, most reliable payments in more than 150 currencies, with incountry acquiring, world-class fraud filters and reporting through one API. City National is a full-service bank that offers a complement of banking, trust and investment services.

VelocityEHS offers best-in-class ESG, EHS & sustainability solutions.

Codecademy is committed to helping people learn code with their astutely designed coding system that’s available for free.

Integral Ad Science is a global leader in digital media quality, ensuring that ads are viewable by real people in safe and suitable environments.

CarGurus is a Cambridge, Massachusetts-based automotive research and shopping website that assists users in comparing local listings for used and new cars, and contacting sellers.

Instacart is an American company that operates a grocery delivery and pick-up service in the United States and Canada.

Spencer Kimball (Co-Founder & CEO) Peter Mattis (Co-Founder & CTO)

CockroachDB is a distributed database with standard SQL for cloud applications.

DFIN

dfinsolutions.com

Dan Leib (CEO)

Donnelley Financial Solutions (DFIN) is a leader in risk and compliance solutions, providing insightful technology, industry expertise and data insights to clients across the globe.

Bombora

bombora.com

Erik Matlick (Founder & CEO)

Mike Burton (Co-Founder & SVP of Data Sales) Bombora is the leading provider of Intent data for B2B sales and marketing

Company URL

Key Person

Xero

xero.com

Steve Vamos (CEO) Natalie Benning(MC)

Showpad

showpad.com

Pieterjan Bouten (Co-Founder & CEO)

The Showpad platform integrates industry-leading training and coaching software with innovative content solutions to help your team beat quota every quarter.

PennyMac

pennymac.com

David A. Spector (CIO) Pamela Marsh (MD) Kristyn Clark (MC)

PennyMac is a leading national home loan lender and servicer in the U.S.

BigCommerce

bigcommerce.com

Brent Bellm (CEO)

Capital One

capitalone.com

Richard Fairbank (CEO) Alli Sherman (MC)

Capital One Financial Corporation is an American bank holding company specializing in credit cards, auto loans, banking, and savings accounts.

Dataminr

dataminr.com

Ted Bailey (CEO)

Dataminr is a New York based company that specializes in artificial intelligence to provide real-time information alerts to clients.

Pangea Money Transfer

gopangea.com

Nishu Thukral (President & CEO) Joshua GordonBlake (COO)

Pangea is a company that uses world-class technology to facilitate international money transfer and banking services.

Zocdoc

zocdoc.com

Oliver Kharraz (CEO)

Zocdoc is the beginning of a better healthcare experience for millions of patients every month.

PEAK6

peak6.com

Matt Hulsizer (Co-Founder) Jenny Just (Co-Founder)

PEAK6 is an investment firm and options trading house with multiple brands under its direction.

Better

better.com

Vishal Garg Tanya Hayre(PR)

Better.com is a homeownership journey platform that utilizes technology to change the way people buy and own a home.

Relativity

relativity.com

Andrew Sieja (Founder & Executive Chairman) Mike Gamson

Relativity's e-discovery platform manages large volumes of data and identifies key issues during litigation, investigations, and compliance.

Veeva

veeva.com

Peter Gassner (Founder)

Veeva Systems Inc. is an American cloud-computing company focused on pharmaceutical and life science industry applications

Company Name

Company Description Xero is a cloud-based accounting software platform for small- and medium-sized businesses.

BigCommerce is a NASDAQ-listed ecommerce platform that provides software as a service services to retailers.

Company Name

Axon

Company URL

axon.com

Key Person

Company Description

Axon Enterprise, Inc. is an American Scottsdale, Rick Smith (CEO) Arizona-based company which develops technology and weapons products for military, law enforcement and civilians.

mersive.com

Rob Balgley (CEO) Kate Bradley (PR)

Mersive is a leading provider of wireless media streaming and collaboration software for corporate, education, and government markets.

Inc.butterflynetwork.com

Todd M. Fruchterman (President & CEO) Jonathan Rothberg (Founder)

Butterfly transforms complex ultrasound processes into one connected POCUS system to help offer better, more efficient care

FloQast

floqast.com

Mike Whitemire (CEO) Cullen Zandstra (CTO)

FloQast is a provider of accounting workflow automation created by accountants for accountants to work smarter, not harder.

Miro

miro.com

Andrey Khusid (Founder & CEO)

Miro is an online collaborative whiteboard platform

procore.com

Tooey Courtemanche (CEO)

Procore Technologies is an American construction management software as a service company founded in 2002, with headquarters in Carpinteria, California.

Mersive

Butterfly Network

Procore Technologies

www.theleadersglobe.com | 30 | The 50 SuperTech Brands of 2021

Kiran Smart The Brand Pioneering Robotic Solutions for the Everyday

A

rtificial Intelligence and Robotics have successfully altered life as we know it.

Especially since the beginning of the pandemic, these tech tools have played an important role in changing the operative landscape of a number of sectors in the market. The Covid-19 pandemic has unveiled the need to leverage the boons of robotics in our daily lives. This vacuum was sufficiently satiated by Kiran Smart through its ingenious and lucrative robotic solutions that are designed to aid a wide variety of industrial segments in both the pandemic and post-pandemic days.

As the first A.I. Humanoid Robot Company in Kuwait, Kiran Smart offers customized Computer Networking and System Integration solutions to its clients. The firm has been lauded as a top IT company offering IT consulting, IT maintenance, IT consultancy, and IT solutions & services across various locations in Kuwait, Dubai, and India. By leveraging extensive experience, technical know-how, and expertise in the domain of ideating robotics, the company is able to pioneer novel solutions for almost every industrial vertical.

A Formidable Legacy Kiran Smart was established in 2005 as an IT solutions and service provider in Kuwait. The brand was curated with a mission to provide innovative, reliable, and high-quality services to clients both in the GCC as well as globally.

Owing to the loyal and relentless drive of the firm and its employees, today the company is serving 80% of the

“

The company aims to develop highly trained, loyal employees who work as a team to anticipate, identify, and respond to the client’s/project

needs - Mohammed Mubin Mallick

hospitality sector either directly or through its channel partners.

After acing the hospitality sector, the brand has garnered unparalleled success in the field of information technology. By leveraging its knowledge of multi-facet technology, Smart has developed itself into an AI Humanoid Robotic Solutions and Services company serving various industries. In the course of the bygone years, Kiran Smart has added to its robotics portfolio by delivering many robotics projects for the various national and international stakeholders and clients like the Government, Research Institutes, the Telecom sector, Educational, Food & Beverage industry and the Banking sector.

Meeting the Pioneer Kiran Smart was founded under the guidance and expertise of its ingenious CEO, Mohammed Mubin Mallick.

Mubin holds an MBA from Cardiff University, UK and has extensive experience along various industry verticals including manufacturing for

brands like LG and Sony and the distribution management for Asian ethnic garments in Wales. Kiran Smart was ideated by Mubin as the prototype of a top-tier IT Company that provides the market with lucrative solutions while simultaneously preserving the quality of the services offered. Mubin was able to take the firm to the next level and elevate it to one of the most trusted tech brands in the market today by partnering with major IT companies around the world.

Subsequently, in 2017, Mubin initiated research on Humanoid Robots Services and Solutions- the very first of its kind to be undertaken in the Gulf region.

After intensive research, the company transitioned as a distributor and acted as an agent for a few renowned robot manufacturers in Russia, China, Singapore, Finland, and Holland. Since the field of robotics was relatively underexplored in the region, Mubin had to invest in ways of boosting awareness about robotic solutions among the people. Mubin has received several accolades that recognize his contributions including the development of the revolutionary HSIA product called Surfsonix that pioneered a new era in the domain of Guest Wi-Fi solutions. He was named among the Top 10 CEOs to Follow in 2021 and has led the firm to win the Global Choice Awards (2021).

Recognition and Accolades Apart from receiving accolades and accreditation for its unmatched customer-centric model of operation as well as its professionally skilled employees, Kiran Smart has secured several quality and management certifications. The company has received awards for being the highest project holder in 2009 and 2010 for

www.theleadersglobe.com | 32 | The 50 SuperTech Brands of 2021

Cyberoam UTM Firewall solution which is now Sophos. In 2007, Cisco awarded the company as the best SMB partner of the year. The firm was featured in the list of Analytics Insight’s The 10 Most Disruptive Robotics Companies of 2020 as well as in the list of Top Robotics Companies in 2021. Moreover, Kiran Smart is also recognized as one of the leading A.I. Humanoid Robotic Company in GCC and was invited by THN (The Hotelier Network) to present its solutions for the hospitality industry in Dubai. The brand has gained recognition as the most innovative company in Kuwait and as the leader pioneering the path of robotic solutions and services in the country.

Overcoming Roadblocks Embracing changes and navigating the ever-changing field of robotics is quite a daunting task. Mubin asserts, “Honestly speaking every day is a challenge for us as the world is evolving so rapidly in terms of technology. Innovation has been so widespread now and then you see something different and unique.

Keeping up the face of the company with the latest trend in technology is the major challenge.” Similarly, tackling the uncertainty of the future, hiring the right personnel, leading tech advancement and R&D, etc. are also important areas where challenges need to be vanquished on a daily basis.

24/7 Service Guarantee The need to ensure business continuity in the times of uncertainty, like the Covid pandemic, exposed the need to adopt robotic solutions. The high demand for robotic solutions is emblematic of this shift in market perspective. This encouraged Kiran Smart to have the availability of

services 24/7 and procedures that are made easy on certain repetitive tasks.

Deployment of robots is minimizing the risks of infections as well as ensuring conformity with the norms of social distancing, hygiene, and precautionary care, thereby benefiting both customers and the general public.

Happy customers are the bedrock of satisfaction for the firm and its impetus for constant innovation.

Ideating Change Mubin believes that innovation is the only constant in the market this disruptive. Business growth can only be achieved through the ideation of new and improved products and services. To this end, the team at Kiran

“

Contributing and

benefiting to the industries as well as to the community as holistic services bring an actual success to the company where the clients are happy, and the nation looks forward to

innovative solutions that can bring changes in the country and have

long-term

benefits - Mohammed Mubin Mallick

Mohammed Mubin Mallick, Founder and CEO, Kiran Smart

Smart endeavors to uphold its ace brand position by synthesizing the latest technology with unique ideas to remain innovative in the market. It has partnered with several leading cybersecurity, software, robotics, hardware, and manufacturers to explore new and ingenious inventive opportunities. Kiran Smart exemplifies its canonical tenet that customer satisfaction cannot be achieved in the absence of a perpetual R&D drive.

A Promising Future Given the current exponential demand for robotic solutions in the wake of the Covid-19 pandemic and its immediate aftermath, the field of robotics seems to offer gleaming hopes and possibilities.

Kiran Smart is also optimistic about the growth of this field and its increased relevance in various sectors like logistics, education, warehousing, hospitality, etc. As a local as well as global leader in the field, Kiran Smart hopes to witness a growth in revenue while simultaneously creating more employment opportunities as the field of robotics continues to expand.

www.theleadersglobe.com | 33 | The 50 SuperTech Brands of 2021

Opinion

10x Content The Digital Marketing Edge Creator

W

hen embracing the wave of digital marketing, content is king. The thin line between success and failure in this arena has to be treaded quite carefully- this is where10x content can make all the difference. 10x content is a variety of content that is 10 times better than the most optimally ranked results for a keyword search. 10x content can make a momentous difference for a brand. It has the potential of making or breaking your market position. Gaining recognition and creating a formidable brand presence in the market is hinged on this important prerequisite.

Features of 10x Content It is important to cognize some of the core features that make such a content format formidable. 10x content has to be high-quality content. It must clearly establish itself as distinct from other pieces of content available on the platform on the same area of concern. This implies that 10x content needs to be definitively unique, interesting, and unexpected. At the same time, such content pieces have to retain their usefulness.

10x content helps firms secure an edge in the market by virtue of its emotional connect. Such pieces of content are able to weave an emotional bond with the audience members. They are able to tug at the heartstrings of people. The goal when creating such content is to ensure that the audience remains in awe of its ingenuity and relevance. The need to feel this emotional connect is necessary if brands want to maximize their reach and effectiveness.

The problem-solving capabilities of 10x content cannot be negated when trying to preserve all its other aspects. One has to keep in mind that formulating such content is geared towards answering certain core questions. The key is to design the content around providing comprehensive solutions to the problems of the audience members.

How to Ace 10x Content Creation?

When undertaking this endeavor, brands have to remain vigilant about the raging trends that are dominating the market. However, striking a balance is key. The most prudent way of

www.theleadersglobe.com | 34 | The 50 SuperTech Brands of 2021

approaching 10x content is begin with a systematic approach. Listed below are ingenious tips that will help content game:

to ensure that you and well-defined some of the most brands ace the 10x

1.In-Depth Research Just like all other business strategies, creating 10x content also necessitates that the brand in question conducts in-depth research into the market.

Gaining valuable insights about the target audience is seminal. If this information is lacking, it would be impossible to formulate a 10x content strategy that makes tangible results possible.

Understanding your audience is solely possible when you gather important insights about their preferences, buying patterns, preferred channels of communication, their likes and dislikes.

2. Crafting Ingenious Content One of the most strenuous tasks is to craft content that is ingenious and unique. This is the USP of 10x content, thus to master this strategy you will have to invest both time and effort to design such pieces.

The key here is to use the research insights and craft content that is unique and effective.

Brainstorm ideas that have an edge over other existing strategies in the market. Think of creative, yet simplified ways of presenting information to your target audience so that they understand your brand and its outlook perfectly.

3.Enhance the Quality of Your Content 10x content is all about quality, not sheer quantity.

What defines and differentiates this kind of content is its ability to remain true to its corresponding brand and product. Authenticity is a core value of such content. Use the various digital tools available in the market to enhance the quality of your content. It is equally important to cognize that the algorithms used by Google and other search giants are all optimized to privilege quality content over the ones that are of subpar quality. Thus, when creating 10x content incorporate this canonical tenet to ensure success.

4.Detailed Content 10x content is about covering all aspects of a query. It is about procuring answers to all possible questions one may have after visiting your site.

This implies that your content needs to be as detailed as possible. Brevity can be perilous when designing 10x content. As the saying goes, “the devil is in the details”, similarly, the secret sauce of success for such content is also hidden in the details of the strategy.

5.Presentation is Equally Important While creating 10x content can seem like a daunting task, presenting it comprehensively is also an uphill climb. It is important that brands use market research insights to plan the most optimized strategy to present their content to the audience. This implies that brands have to use the channels that are most frequented by their audience members. Simultaneously, they must invest in making their 10x content mobile-friendly.

Since user experience is pivotal, brands have to optimize their content for all mobile platforms.

When brands optimally incorporate some or all of the aforementioned points, they can expect their content to be significantly enhanced and the footfall on their portals to increase by a definitive margin. It is important to remember one core value: each brand is different, therefore, the 10x content strategy for each brand will also significantly differ. Crafting 10x content according to the specific needs and demands of the brand is thus most important.

www.theleadersglobe.com | 35 | The 50 SuperTech Brands of 2021

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Knowledge Hub Media The Revolutionary B2B Marketing Specialist

T

argeted marketing strategies are the raging success formula that can effectively change a brand’s standing within the competitive market arena today. One such brand creating rippling waves of change in the market is Knowledge Hub Media. The West Chester, Pennsylvania based company specializes in B2B advertising and marketing services such as demand generation programs, high-impact online advertising, lead generation, account-based marketing, mobile marketing, white paper syndication, and content syndication. Catering to an expansive list of clients, Knowledge Hub Media has crafted an impressive legacy.

By leveraging its promoting prowess, Knowledge Hub Media excels at lining up its clients with the perfect buyers, at the perfect time- essentially companies that not only have a need and budget for the products and services that clients offer, but that are also ready to pull the trigger and make a purchase decision. The brand has been recognized in the list of Inc. 5000 companies for three consecutive years and has also been featured among the ‘Best entrepreneurial companies in America’ by the Entrepreneur magazine.

Meeting the Architect Knowledge Hub Media has conquered one feat of success after the next under the astute leadership of its ingenious Founder and CEO, Paul Guenther.

Prior to founding Knowledge Hub Media, Paul worked for another B2B

“

My rule of thumb is NOT to “treat everyone the same way you’d want to be treated,” but rather, to “treat everyone BETTER than you’d want to be treatedMy rule of thumb is NOT to “treat everyone the same way you’d want to be treated,” but rather, to “treat everyone BETTER than you’d want to be treated

- Paul Guenther

focused company that specialized in lead generation services. By amalgamating his knowledge about web development and promoting content online with the experience and insight he had gained about the industry through his previous position, Paul started Knowledge Hub Media in 2009. Today, the brand has flourished as one of the most reputed and revered B2B focused companies operating in the market. Ever since its inception, the brand has grown both in terms of its expanding clientele as well as its revenue levels.

Paul believes that cultivating excellent leadership skills is an easier task than becoming an entrepreneur. He asserts, “In my opinion, at least, being a true entrepreneur is not something that you can teach. Entrepreneurship is a burning desire that churns inside of you. It drives your thoughts, your tendencies, and in some cases, your every move. It’s not something that you ask to have, try to have, or in a lot of cases, even want to have. It’s just there.” Those destined to be industry stalwarts have something unique and innate that guides them through this coveted journey.

Privileging Customer Experience As a B2B technology publisher, the brand drives excellence in the advertising and marketing industry.

Since the products that it offers are intangible, customer experience is the bedrock of the brand’s untainted legacy. Knowledge Hub Media has built an impeccable market reputation and edge by effectively expanding its global target reach and promoting white papers and webinars in various languages. The brand has secured a distinctive market niche by delivering effective and targeted ad campaigns that follow prompt and timely delivery protocols.

www.theleadersglobe.com | 38 | The 50 SuperTech Brands of 2021

Crafting an Amicable Work Environment The company culture at Knowledge Hub Media is one of the many reasons the brand has secured a coveted mention in the list of the 50 most formidable tech brands of the year.

Employees at the firm are able to maximize their potentials because of the excellent work-life balance offered by the prevalent work culture. Paul mentions that even prior to the outbreak of the Covid-19 pandemic, employees at Knowledge Hub Media would engage in a hybrid model of work where they came into the office about 2 or 3 times a week for about 4 hours. Paul hopes to ease the company’s work culture even further in the post-Covid world.

Inspiration & Innovation The inspiration to continue innovating is derived from the clients and partners of the brand. They act as a perpetual source of ingenious ideation when it comes to thinking outside the box and breaking conventional norms to create something novel and exciting. By intently listening to the needs and wants of the clients, the team can innovate and validate new ideas, new products, and new services that ultimately drive performance metrics and resonate well with its partners.

Overcoming Roadblocks Challenges and obstacles are quite frequent when traversing the path to greatness. Paul asserts, “Our biggest problems are mostly related to campaign fulfillment challenges, which include very difficult niche targeting criteria, and reaching lead volume goals by the campaign’s deadline. But we are very proactive about never ‘overpromising and under-delivering.’

We simply won’t do it.” The team at Knowledge Hub Media remains typically conservative with the projections that they give clients. This provides another layer of protection that helps to ensure things go smoothly and helps them sufficiently fulfill their promises.

Learning to Grow Time and dedication are the most important nurturing elements for a business, especially during its nascent stages. Paul advises young and novice entrepreneurs that they must be prepared to invest their time and efforts into their businesses, especially during the initial growth stages. This also means missing out on a few things in your life when building a business from the ground-up. “If you are going to run an effective company, you probably have to work longer and harder than everyone else. Take responsibility for everything, audit your time, and treat everyone with respect. Treat your employees the same way that you would treat your clients,” advices Paul.

“

Failure cannot be an excuse – because you never actually fail at anything until you decide yourself that you’ve failed.

If you can’t get things done one way, you try doing them a different way

Paul Guenther, Founder & CEO, Knowledge Hub Media

A Vibrant Future Paul generally refrains from forecasting the future trajectory of the firm given the volatile nature of the technical field within which the brand operates. He asserts, “We have experienced annual revenue growth year over year in 11 of our 12 years running… But my vision of the future is never revenue or sales based. I like to think that in five years, we’ll be at least “five years more advanced” than we are now as a company – just as technology advances each and every year.” However, he envisions that the firm will remain ahead of the innovation curve in the upcoming 5 years, replicating its already established growth trajectory. By leveraging the prowess of big data and harnessing the boons of data analytics, Knowledge Hub Media seeks to further fine tune its micro-targeting protocols to expand its reach.

- Paul Guenther

www.theleadersglobe.com | 39 | The 50 SuperTech Brands of 2021

Business

Influencer Marketing Tips to Ace This Strategy

T

he blooming arena of modern tech has contributed to the development of several new channels of making your brand known to your target audience members. One of the most salient ways of communicating your brand’s vision to the market is influencer marketing. This industry segment has witnessed exponential growth in the by-gone year. This growth is set to multiply in the coming months of 2021.

the campaign. This will be different for different businesses and will hinge on the core objective for selecting such a campaign. There is one key question brands need to ask themselves before entering this arena: What is it that they need from influencers? In order words, it means interrogating the usefulness of the campaign.

However, it is equally important to cognize the fact that one can only sufficiently exploit the boons of influencer marketing when it is done correctly.

There are certain formidable trends and tips that businesses must remember when formulating an influencer marketing strategy. Listed below are some of the most useful tips that will help you ace the tech and influencer marketing game:

Identifying the goals of the campaign will help shape it. This endeavor will also help brands communicate their needs better when interacting with the selected influencers. Determining the requisite role you want the influencer to play in your marketing campaign will also help you select them. Similarly, it is important to establish timeframes when embarking on this journey. Once you start thinking about the goals of the campaign, such decisions will come to you quite naturally.

1. Identify your Goals Before You Jump onto the Bandwagon The very first step when ideating an influencer marketing campaign will be to identify the goals of

2. Know Your Audience This step is equally significant because it falls under the stated ways of preparing for an influencer marketing strategy. If you are not well-

www.theleadersglobe.com | 40 | The 50 SuperTech Brands of 2021

acquainted with your target audience, you may not know what works for them and what doesn’t.

Research will be a key driver when trying to establish trends and patterns of preferences among this target audience members.

This will also help brands understand which channels drive what kind of content. They can then invest time and effort in trying to enroll influencers who master the art of content creation on such specific portals. Customize your campaign according to the kind of media channels used by your audience and the type of content that dominates these channels.

3. Choose a Competent Tech Partner It is important to remember that not all influencers will be befitting for your brand. Tech tools can help you select the most befitting influencer, given your brand’s vision, needs, and target audience segment. Tagger is one such tool that can be used by brands to dig deeper into a host of influencer profiles to find the perfect fit for your brand.

With such tech tools to help you create a comprehensive list of potential influencers, designing an influencer marketing campaign becomes easy. They help make sifting through audience demographics, keywords, locations, etc. to create an optimized search radius for your brand.

5. Planning is the Key Planning is one of the core values that need to be kept close at heart when deciding to venture into the arena of influencer marketing. Planning the budget requirements of the campaign is one of the most key areas that must be diligently cognized.

Allot a specific budget for the campaign and try to stick to it. Working within given budgetary restraints can help you ideate some extremely novel routes to attract new customers. Only overstep this predetermined budget if the need is quite pressing. It is equally important to remember that one must be amenable to change when the right opportunity arises.

When influencer marketing is performed optimally, it can help boost the sales of the brand by enhancing the brand’s market presence and reach. However, 2021 has shown that there are certain core values and tips that must be kept in mind when venturing into this arena. When the aforementioned tips are sufficiently incorporated into the campaign, the real difference can be tangibly felt!

4. Reflecting the Values of the Brand It is important to cognize that influencer marketing is also about finding partnerships that reflect the core values of your brand. The goal of such marketing campaigns is to communicate your brand’s vision and mission to the target audience.

This implies that the influencers selected must represent the target population of your brand. If your brand preaches the gospel of diversity, the campaign has to reflect this diversity. By choosing a diverse group of influencers to promote and represent your brand, you ensure that the message is potently delivered to all the segments of your target audience.

www.theleadersglobe.com | 41 | The 50 SuperTech Brands of 2021

Tech9labs The Architect of Streamlined IT Solutions

“

The Growth of our Customers is our Mission - Amit Jain

www.theleadersglobe.com | 42 | The 50 SuperTech Brands of 2021

and deploys end-to-end infrastructure through its certified and experienced resources for various technologies around UNIX & Linux Platform Migrations, Data Migrations, Unified Storage Solutions across a range of direct-attach, virtualized and SAN environments. Tech9Labs offers a holistic list of services –beginning with a hassle-free migration from onpremise to the cloud platform, a stack of consolidation & virtualization solutions to disaster recovery solutions, performed IT security and compliance audits or such other mission-critical elixirs. The main service verticals of the company include:

Amit Jain

• Infrastructure Solution • Cloud Transformation • Cyber Security Practice • Digital Transformation • Professional Services

CEO of Tech9Labs

Additionally, Tech9Labs ensures that clients enjoy scalable and highperforming cross platform backup architectures. Moreover, when opting for Tech9Labs, you can bid adieu to all your security concerns as the company also leverages integrated information security solutions.

Appreciating the Core Contributors The most valued assets of the firm are its expert personnel and loyal customers. The growth and success of an organization is hinged on the talent and efficacy of its team members. The same is true for Tech9Labs. The skills, knowledge, and expertise of Tech9ians is reflected in the valuable customer reviews and multiple accolades received by the company. The company has attained words of appreciation from clients like Minda Industries Ltd., Evalueserve.com Pvt. Ltd., and many others for its quality services.

“

We provide technology assistance for large and small companies, in practically every industry, with everything from strategy formulation, architecture to implementation - Amit Jain

www.theleadersglobe.com | 43 | The 50 SuperTech Brands of 2021

Tech-Enabled Marketing Top Digital Marketing Tools of

2021 T

he tech revolution has pioneered an era of novel marketing strategies and devices. As companies embrace the rising tide of digitization, evaluating the digital marketing strategies that set them apart from the other market competitors becomes pivotal. Brand legacies now hinge on the digital marketing abilities of the venture. Memorability and brand recall value are based on this core tenet of the tech age.

Firms are now poised to optimize their profitability through the effective utilization of these digital tools to ensure the viability of the business venture. 2021 has already witnessed how these tools can be leveraged to augment growth and success. Listed below are the top digital marketing tools that can be implemented by firms to leave an indelible mark on the market in 2021:

1.Moz Moz offers users a variegate selection of both free and paid SEO tools. Also known as MozBar, the tool specializes in keyword research and page analytics along with software and data solutions to boost traffic, rankings, and visibility. Apart from these niche operations, Moz is also a top choice for performing site audits, backlink analysis, and monitoring search engine rankings. With MozBar, the user is able to get instant insights while viewing a page. Such datasets are crucial for firms in 2021, since they help businesses streamline their marketing strategies as well as maintain a competitive edge.

2. Google Analytics Another top-of-the-line choice for debunking those coveted analytic insights that help craft digital marketing campaigns is Google Analytics.

www.theleadersglobe.com | 44 | The 50 SuperTech Brands of 2021

Search Engine Optimization and Search Engine Marketing are the most valued digital marketing tools used by businesses in 2021. Google Analytics can be leveraged as a digital marketing tool to illuminate businesses on the kind and volume of traffic generated on their websites. These tools can also be used to organically magnify trafficcompletely free of cost. In short, Analytics helps firms understand their web visitors and their data vis-à-vis categories like demographics, location, preferences, etc. This is in turn used to craft personalized content and adverts.

3. Ahrefs Ahrefs is a comprehensive digital marketing tool that offers some formidable features to users including content gap assessments along with the usual marketing insights provided by other platforms. The Content Gap tool helps users identify fault lines in their content and rectify them promptly. Another feature called Top Pages shows the ranking of the brand on various platforms and also notifies the user about the amount of traffic heading to his/her competitor’s site. Apart from these features, Ahref also offers site audits, a keyword explorer, a rank tracker, and a site explorer.

4. Canva An essential element of digital marketing is to remember that a solely a data driven approach will not be a successful one. A well-balanced perspective is necessary. Once an idea of the market and the existing competition is gauged, businesses need to use other digital marketing tools to enhance their content and graphics structure. Canva is a free graphic tool that produces professional results with minimal experience.

Offering a wide variety of clip arts, templates and designs, Canva provides businesses with an opportunity to personalize their infographics and advertisements. With Canva’s large gallery of fonts, infographic layouts, and presentation styles, firms can create customized and unique graphic content to woo clients and boost their digital marketing game in 2021.

visualizing them on a single dashboard. It also enables businesses to schedule content posting across multiple social media platforms to optimize the use of the digital space for marketing.

6. Frase Frase is another formidable digital marketing tools that has created ripple waves through the market in 2021. As a content optimization tool, Frase uses AI to provide advanced content insights that help boost the user’s search visibility and web traffic.

The ingenuity of the tool lies in its ability to automatically generate a clear and comprehensive outline for almost any topic on the web. Within a matter of seconds, Frase provides the user with a list of related topics, FAQs, statistics, recent news, and interesting facts that can be incorporated into building formidable pieces of content. Frase is a paid tool, but it does offer a limited free trial period for new users.

7. SEMrush If you are looking for an all-in-one digital marketing toolkit that fulfils the holy grail of this quest for the perfect fit, then SEMrush is the invariable answer. From keyword search optimization to identifying backlink opportunities, SEMrush aces it all. The latest features of the app make it a top choice for firms in 2021. Updated features like enhanced content marketing, advertising, and social media tools make it a definitive winner. With both paid and free versions of the platform being available, it allows users to test the waters before committing to the platform.

The tools listed above can help firms ace digital marketing in 2021. However, it is equally potent to recognize the fact that enterprises have to find the perfect fit for their venture through a process of careful ideation and thorough assessment. It is only when they consciously curate the most harmonious blend of these indispensable digital tools that they can be in a position to gain market share. Once consensus on the vision and baseline performance of the firm is established, the above listed tools can be effectively and creatively exploited to produce the desired results.

5. Hootsuite Social media is already the top digital marketing channel of 2021. Thus, firms need tech tools to ace this formidable space. Hootsuite is a free tool used to ease the process of social media marketing. It ensures efficient and smooth content streaming on multiple social media platforms by simultaneously

www.theleadersglobe.com | 45 | The 50 SuperTech Brands of 2021

VeloxTech Solutions

USP of the Brand VeloxTech Solutions was established in 2015 as a messiah within this space -designed specifically to help firms find the right original equipment partners according to their precise and discrete needs. This Telangana-based firm offers a comprehensive portfolio of services f o r Networking, Storage, VMware, as well as specially designed services for other IT requirements of organizations By working closely with OEMs on IT infrastructure, analytics, and software-related functions, VeloxTech Solutions is able to identify the areas of concern for the client and deliver the finest results.

comprehensive portfolio of services for Networking, Storage, VMware, as well as specially designed services for other IT requirements of organizations. By working closely with OEMs on IT infrastructure, analytics, and software related functions, VeloxTech Solutions is able to identify the areas of concern for the client and deliver the finest results. OEM partners of the firm include industry stalwarts like Citrix, Dell EMC, IBM, HP, Oracle, and others. The company’s Proof of concepts helps startups, mid-market, and large enterprises find partners that meet their needs, whether for a one-o ffproject or a long-term relationship.

Meeting the Ingenious Leader VeloxTech Solutions has witnessed such a meteoritic rise to success under the auspices of its astutely talented and dedicated CEO & Managing Director, Mr. Venugopal Vemula.

After completing his M.A in Political Science from the Osmania University,

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T

he OEM Specialist Reconfiguring the Market. The augmenting reach of the digital revolution has enhanced the need to capitalize on modern tools to expand one’s networking arsenal. Curating an optimally balanced network infrastructure that produces prompt and tangible results while simultaneously connecting the enterprise with the right OEMs is not an easy task. Thus, finding the most befitting network infrastructure partner can be a long and arduous process for most modern businesses.

However, with the holistic and comprehensive services from VeloxTech Solutions, companies can finally bid adieu to all their networking woes.

VeloxTech’s mission is to build

an eco-system of pre-built industryspecific IT applications at an affordable cost to industries across the verticals”

www.theleadersglobe.com | 47 | The 50 SuperTech Brands of 2021

”

” VeloxTech is well-positioned to be a partner and co-innovator to businesses in their transformation journey,

identify new growth

opportunities, and facilitate their foray into new sectors and

markets

”

- Venugopal Vemula

Mr. Vemula earned an Organizational Leadership Degree from the prestigious MIT Sloan School of Management and also pursuing his Senior Management Program from IIM Nagpur. He has helmed several key leadership positions in many renowned companies. Apart from dispensing the duties of a Business Head in Africa for MFI Document Solutions Limited, Mr. Vemula has also garnered experience in the domains of Strategic planning, Channel Sales, Recruiting Team & Management, Branding & Promotions, Marketing, & Business Development Activities in East Africa.

Mr. Vemula leverages his expansive experience to lead VeloxTech Solutions to more novel feats of success. Under his guidance, the company has achieved several accolades and distinctions. Apart from leading VTS, Mr. Vemula is also a passionate storyteller, life coach, philanthropist, and entrepreneur.

A Personalized Approach The customer-centric operational ideology of VeloxTech Solutions imbues it with a distinct edge in the market. The team of experts at VTS works relentlessly to align their strategic solutions with the vision and specific requirements of the client. Their avowed goal is to ensure the holistic satisfaction of the clients. All services of the brand are designed to ensure the creation of an efficaciously integrated environment that guarantees optimum performance and growth.

Venugopal Vemula CEO and Managing Director VeloxTech Solutions

A Variegated List of Services VeloxTech Solutions was ideated with the core objective of building and supporting highly optimized and reliable network infrastructures. By leveraging its expertise in IP Communications, Network Security, System Architecture, Mobile, and Wireless Technology, VeloxTech aims to create a transparent environment across wired and wireless networks while simultaneously matching the optimum performance requirement levels of critical business applications. VTS’ expansive solution suite includes

• • • • • • • •

Configuration and Deployment of Networking solutions Network Consolidation Branch/ Remote Office Connectivity Network Security Wireless VOIP Design Storage/Virtualization Cyber Security Location-Based Services

Apart from this key area of service provision, VeloxTech Solutions also supervises the management of voice networks, desktops, IT security, backup and storage, disaster recovery, and monitors the performance of servers. The carefully crafted operational structure of the company allows it to prepare for any possible eventuality. VTS is equipped with arrangements to respond to server alerts in a timely manner and address potential problems before they turn into system failures.

journey of forging a formidable legacy for itself in the market. VTS is now geared towards geographic expansion while simultaneously embracing the tidal wave of AI-driven products and services. It plans to shift its strategic focus onto ideating applications that incorporate AI, Predictive Analytics, Hyper-Converged Platforms, and SDN Technology.

Navigating Digital Threats The team at VTS recognizes the salience of cybersecurity in the current digital era. The service model of the firm cognizes the possible threats and concerns associated with this crucial arena of security. The specially deputed VeloxTech cybersecurity team is trained in the art and science of overcoming the challenges to security within the digital space.

The team helps organizations assess risks, create a strategic plan based on their compliance requirements and level of threat as well as bridge the gaps in their technology security. This approach helps clients develop an overarching mechanism to adapt to the novel risks within cyberspace.

Future Calling VeloxTech Solutions has successfully created a revered market position within the short span of its existence. The company has secured a loyal and expanding customer base across several variegated verticals including Pharma, Enterprise IT, and Manufacturing segments. Through multiple successful installations, VTS has embarked upon a

www.theleadersglobe.com | 49 | The 50 SuperTech Brands of 2021

Top Trends

Top Digital Marke ng Trends to Help Ace Virtual Migra ons in 2021

T

he by-gone year has witnessed a formidable amount of digital transformations. Companies all over the world, operating along various service verticals have invariably migrated their businesses onto the virtual and digital portals. The Covid-19 pandemic has acted as a potent catalyst in accelerating the pace of digital transformations across the industrial landscape. In such a scenario, keeping in tune with the raging digital trends in the market becomes an invaluable necessity for firms.

By assessing these trends and incorporating them into your business models, you can create more effective digital marketing strategies that address the novel needs and preferences of customers by leveraging the boons of the modalities and channels most accessed by them. To help firms understand the digital landscape better, we have listed below some of the most notorious digital marketing trends that are dominating the market in 2021: 1. Interactive Content Curating original and engaging content is one of the core elements of a digital marketing strategy. Trends suggest that the addition of interactive elements to the company’s

website or mobile application significantly boosts customer engagement while simultaneously augmenting their user experiences.

Interactive marketing has emerged as a seminal part of all the successful digital marketing strategies across various industrial segments. Quizzes, games, polls, video snippets, contests, and surveys can be the most simple, yet engaging forms of interactive content segments that companies can add to their portals. Incentivizing contests with rewards has also proven to boost the reach of the brand among customers.

2. Social Media Marketing Given the formidability of social media platforms today, it comes as no shock that companies must devote a significant proportion of their resources to social media marketing to secure an edge in the present scenario. The rationale for this is quite simple: since the beginning of the pandemic, consumers spend a better part of their time online, mostly on social media platforms. Thus, such platforms have invariably become the most prudent conduits of reaching them.

www.theleadersglobe.com | 51 | The 50 SuperTech Brands of 2021

Companies can invest in an all-round content development and management team to maximize the reach radius of social media channels. This team will be responsible for making the content plan, monitoring, and driving customer responses, and attracting new business to the brand.

3. Stand for More than Just Profits In the current scenario, when the changes in the social and ecological realm are profusely amplifying, brands need to channel their energy towards creating digital campaigns that are more socially and morally aware. According to recent studies, advocating for social causes can help augment a brand’s reach and appeal.

Customers are more attuned to brands that forward an environmentally or socially conscious message. When brands are able to use their clout to vocalize issues that are important to customers, they create a bond that is more than just a patron-client relationship. This bond thus offers more stable longevity to the relationship the brand cultivates with clients.

4. Invest in Customer Retention Enhancing customer retention strategies is another trend that is currently dominating the realm of digital marketing.

Under the principle of this trend, firms are encouraged to focus on strategies to not solely expand the customer base but to specifically retain the existing one.

6. Campaigns that Promote Inclusivity One of the key features of the changing customer attitudes in the digital space is that customers are becoming much more socially aware and conscious. Brands must mirror these attitudes in their digital marketing campaigns. They must be able to vocalize inclusivity and avowed respect for diversity in all their marketing campaigns.

Technological boons of the contemporary period must be used to promote and safeguard inclusivity. Social media campaigns, email newsletters, brand pages, websites, etc. must demonstrate the company’s faith in diversity preservation.

The technological revolution of the 21st century has witnessed several conspicuous epochs. The Covid-19 pandemic can be deemed as a seminal epoch in itself since it has propelled businesses to migrate to the digital realm at a much faster pace than initially anticipated. Brands now function in an altered landscape and must therefore remain abreast with the changing trends in the sphere of digital marketing to maintain their competitive edge. By incorporating the aforementioned trends into their existing operational models, firms can ace this epoch quite efficaciously.

This directly correlates to building loyalty among the customers of the brand by exerting more energy on improving the later stages of the buyer’s journey. This is seminal because once customers are content with the services and products of the brand, they are more likely to share their positive referrals with family and friends. An added advantage is that this will automatically help expand the brand’s customer base.

5. Enhancing Customer Experience through UGC Most digital trends that are currently dominating 2021 suggest that customer experience is an arena that brands cannot overlook. Neglecting this aspect will invariably affect their reach and appeal. Customers of the modern, digital age crave exciting, engaging, and memorable experiences when they interact with brands.

User-Generated Content or UGC helps achieve this. This kind of content helps strengthen communities of customers and is known for its high reliability quotient. It has been used by brands for a prolonged period of time, but in 2021 UGC will be more dynamically embraced to explore certain unchartered territories of the concept.

www.theleadersglobe.com | 52 | The 50 SuperTech Brands of 2021