The 10 Most Daring Business Women 2021

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EDITORIAL

Encountering

the Intrepid Business Women of 2021 Suparna Dey

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ioneering a legacy in this competitive market environment is not an easy task. This sentiment is especially true for a woman seeking to leave an indelible mark in an inherently patriarchal business arena. Together with perseverance, diligence, and talent, what such women possess is the invincible spirit of crafting a truly unique legacy for themselves. In this edition, we, The Leader Globe Media, cover ‘The 10 Most Daring Business Women 2021’ who have forged a commendable heritage of establishing themselves as industry stalwarts by capitalizing on their inherent talents and skills. They have carved out a niche in the intense marketplace, by the sheer virtue of their ingenious thinking, passionate approaches, and relentless orientations. To secure a place among the top industrial icons, all leaders must embody a fire to forge their own paths of success. The pioneering business women covered in our current issue exemplify the coveted abilities of calculative risk-taking and well-balanced decision-making. They have succeeded in reaching the pinnacle of brilliance through their astute ability to gauge opportunities and implement their formidable cost-benefit assessments. When faced with an overwhelming challenge, daring business women ideate the most prudent strategies to dismantle these roadblocks. They devote their time and efforts to craft a solution that is both authentic and effective. Their bold and audacious leadership styles have brought to fruition success like no other. The enterprising psyche of these women has accorded them a formidable edge in the market. These daring business women have found their unique voices within the market space, which allows them to seize every opportunity with confidence and finesse. Moreover, they have excelled at defining their brand in a way that is true to their own vision and convictions. These women have walked the talk and infused the diversity that most entrepreneurs promise their clients. Becoming a daring business woman does not solely require a perceptive ability to read the business landscape, but it also requires a special reserve of instinctual strength to break through the metaphorical glass ceiling. Combating the work-life balance and conflicts is an intense task that most female entrepreneurs face. However, the women covered in our current issue have established a harmonious balance between the personal and professional realms of their lives, which further propels them to conquer new heights of success










services. Katie asserts, “I am not a good manager, but I try to work with my team as a close friend, to make them feel comfortable. I feel this is very important as well, that my team feels comfortable and happy working together in a very friendly environment and atmosphere. Talking about the importance of her team Katie added, “Sometimes, I might not be able to see things like my team members do. Their interactions with patients help yield nuanced insights which may be extremely seminal if the patients happen to be withholding certain aspects of their conditions from me. They have a better view of everything. If I miss out on some area, they help fill in the gaps, providing me with a 360-degree panoptical view of each situation.” The Pandemic Effect Dr. Katie Clinic remained open and operational during last year of the pandemic. The well-avowed word of mouth and patient referral system allowed for the venture to remain strongly grounded even during these tough times. However, the social distancing norms had to be implemented when confirming patient bookings. Dr. Katie states, “I had to space out my patients because of the pandemic restrictions.” Even though teleconsultations are becoming common today, Dr. Katie emphasizes that telecommunication for her specialty is rather an improbable route of consultation. She asserts that it is absolutely essential for her to get the right diagnosis for a patient before she can effectively proceed to design their treatment options. This can only be made possible with an in-person consultation session with Dr. Katie that allows her to see the individual’s areas of concern first-hand and provide an accurate diagnosis. Future Calling Katie hopes to continue with her work and pursuit in this industry, and hopefully build up her top team in town and internationally as well. With improvements in the pandemic conditions, she hopes to get back to doing more workshops and training sessions both locally and overseas. She further added, “I am also hoping to be able to document my experiences through certain media channels. I have also thought about starting a mini-school to dispense knowledge about the field and also incorporate my own experiences and patient stories.” Expansion opportunities also await Katie. With patient requests for clinics all over the world, branching out may soon be a reality




Dr.Fia Johansson The Woman Remolding the Art of Psychic Senses

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onning multiple hats and acing all domains of operation is not an easy task, especially when also fruitfully utilizing the boons of the psychic gift. Dr. Fia Johansson- also known as the Persian Medium- has mastered this art with phenomenal success. Apart from being an awardwinning psychic reader and spiritual life coach, she is also a licensed private investigator, psychic detective, producer, and a best-selling author. Dr. Fia instrumentalizes her gifts to help law enforcement agents on their quest to solve cold cases.

for Souls volume. She has also coauthored the book ‘Think Big’ with top motivational speaker, Brian Tracy. Both these books have been honored on the NY Times Besting-Selling list.

Acing Multiple Verticals Dr. Fia has multiple accolades to her name including that of being an ace businesswoman, master entrepreneur coach, keynote speaker, and an author who works with celebrities, highranking executives, CEOs of Fortune 500 companies as well as doctors, lawyers, foreign dignitaries, and even US government officials. She has also Dr. Fia has worked with state, local as received several awards and accolades that commemorate her successful well as federal law enforcement agencies to help solve disappearances, journey as an ace entrepreneur criminal cases, and unsolved mysteries. including the Quilly Awards for Top Apart from her notable contribution in Female Entrepreneur, Best Writer, and this field, Dr. Fia has also co-authored Thought Leader. a best-selling book - ‘Success She has also established her own Strategies’- with Jack Canfield, renowned author of the Chicken Soup production company, Lone Road

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Productions and is currently engaged in the making of a feature titled “The Game Masters” that revolves around the world of human trafficking. She also has two television shows in the development process. Achieving Greatness Although Dr. Fia has been featured by the Wall Street Journal, the Forbes magazine as well as CBS, ABC, NBC, and Fox News channels and she has spoken at the UN, her greatest personal achievement by self-assessment remains different. By channeling her gifts, Dr. Fia is able to help people achieve their ultimate dreams and desires. According to her calibrations, this is the most precious achievement of her career. Her passion lies in teaching people that anything is possible in life, once they start believing. According to Dr. Fia, the most endearing part of her


Lead by Example The ingenuity of Dr. Fia’s approach stems from her thorough understanding of various industry verticals. She understands that there is no baseline package that will fit all client requirements. This knowledge allows her to tailor her packages according to the needs of each individual client. Dr. Fia believes that in order to be a good leader, one has to ace the art of self-leadership. Managing one’s own emotions is paramount when attempting to manage and lead others. Dr. Fia asserts, “Managing your emotional muscles will help you tune into your intuition and identify your own weaknesses and roadblocks. Also, always listen! Listen to what is happening with people, with teams, listen to questions and listen to work is when she is able to bring her guidance. When it comes to making clients to the realization of their own changes and big decisions, try to personal power. “I tell everyone, no always find the option or solution that matter who they are, that their potential will make the most number of people is infinite – and I fully believe this with happy, not just yourself.” every bit of my heart and soul. I always tailor my work to be able to help Becoming a Gregarious Leader someone understand that they can let Dr. Fia has embodied humbleness as a go of hurt, of fear, of doubt, and to take core virtue of her being. “I remember claim to a life that they have written off to stay humble and believe this has as impossible.” shaped much of my approach to work Embodying Magnanimity Dr. Fia believes that success is hinged on the humbleness of an entrepreneur’s disposition. The ego of an aspiring entrepreneur can be detrimental to the individual’s growth and success. She maintains that asking for help when one feels overwhelmed is not a sign of weakness, but is rather emblematic of pragmatic thinking. Seeking counsel and guidance at the right time can help save several mishaps. She further adds, “Identify strengths in everyone and find creative and strategic ways to fuel them! Don’t assume you know everything. If you need help: ASK. Oh, and advice for everyone everywhere to be a leader in their career or life: NEVER GIVE UP.”

and helping the success of others,” asserts Dr. Fia. It is equally important to cultivate a sense of respectability for others. By allowing others to put forward their opinions and ideas to the table, this mutual respectability can be displayed. She also believes that good leaders are always able to bring out the collaborative nature of a successful endeavor. Overcoming Challenges Determination coupled with dedicated hard work is the key to success believes Dr. Fia. Asserting her faith in the power of the human mind Dr. Fia propounds that no roadblock is insurmountable if one has enough faith in one’s self. “I’ve always seen my

path as something I have the determination to walk. Nothing is a roadblock if you put your mind to it and tell yourself you can achieve what you want,” proposes Dr. Fia. Future Calling Maintaining her faith in an optimistic outlook and her strong sense of selfbelieve Dr. Fia’s future is shining bright with novel opportunities. She believes that the sky is the limit at this juncture, since there is nothing that’s beyond achieving in the face of her immutable willpower and perseverance. She asserts, “There is no height which I believe I can’t surpass. Success and building success for others is always the path”



Practical optimism is embodied by these women. They try to push the boundaries beyond the horizon every time they face a woe. However, at the same time they know when to risk it all and when ‘no action’ will be the best option for their efforts. 3. Nurturing Capabilities Although the traditional gender-roles model has associated women with nurturing- viewing it as a core trait to primarily confine them to the domestic sphere and certain types of occupational opportunities- this ideology can be effectively reoriented to explain the success of women leaders in the world of business. In the competitive market, these very nurturing skills can propel them towards unchartered territories of success. Nurturing women leaders are also good listeners and great communicators. Both these traits are indispensable when talking about an astute leader. Similarly, they also enjoy creating collaborative ecosystems and work teams- both of which are essential to the success of a venture. This helps in multiplying the size of an opportunity as well as delivering excellence within a short span of time. As conflict mediators par excellence, these daring women make business seem easy. 4. An Inquisitive Spirit A definitive quality that most daring women leaders in business share is their ever-questioning dispositions. They all have imbibed the inquisitive spirit that further guides them on their journey to the pinnacle of success. All audacious women leaders have the courage to question the status quo. They have the inherent strength to question the ‘business as usual’ idea. They decline the traditional approaches-that have often been androcentric and overtly masculine- and demand for a fruitful reevaluation. By pushing back on conventional ways of operation, they help create a safer, more equal, and diversified work environment. Through their ingenious and constantly questioning spirit, these women help craft the future of the business world. 5. Call for Assistance when Needed Since audacious business women are extremely selfperceptive, they are well aware of when to ask for help and assistance. They know their capabilities and strengths, but most significantly they are equally aware of their weaknesses. Thus, these women know when to delegate tasks to expect the best outcome.

They refrain from taking on too much since they are wellaware of their thresholds. These women help others grow and bloom by sharing responsibilities and empowering them to make a difference as well as showcase their talents. The recipe for their success is hidden in the equilibrium they attain by favorably delegating responsibilities and knowing what is best for the enterprise. The most successful women leaders that those who exemplify these traits. They work towards the betterment of their ventures while simultaneously investing in the improvement of the team. They are guided on their quest by the formidable ideals of visionary thinking and goalorientation. Courageous women leaders craft their work teams in a way that is distinctively unique and authentic. They conquer new feats of success through their ingenious thought process and out-of-the-box strategies



approach is designed to fit the specific needs of the patient in question. She believes that there is no blank solution to weight-related issues, thus each case must be individually assessed and remedied. By focusing on holistic healing methods to tackle diseases like diabetes, cardiovascular diseases, obesity, intestinal permeability, and cancer, Hanna seeks to reduce the risks associated with these ailments.

to help tackle issues like obesity and malnutrition.

Empathetic Orientation Assuming the perspective of the other is not always an easy task. Very few leaders are able to excel at this nuance of interactivity when dealing with clients or patients. Hanna exemplifies the image of an empathetic yet audacious businesswoman. As a daring businesswoman, Hanna follows the Inspiration behind the Innovation path of perpetual innovation and Hanna is inspired to leverage her change, while as an empathetic and knowledge and expertise in this field to approachable leader, she believes in help people attain a well-balanced connecting with her clients. As a leader nutritional equilibrium in their lives. helming the reigns of a formidable Through her personalized weight loss venture, she believes in the doctrines of plans and performance enhancement empathetic engagement when programs, she aims to improve the interacting with employees. Hanna patient’s quality of life. This noble goal asserts, “I excel at being able to inspires her to continue innovating and connect and empathize with all my excelling at her work. clients, employing an empathetic approach and recognizing the As a brave business leader, who underlying personal motivations and incorporate the boons of Integrative seeks to diversify and develop her drives of my patients to use to achieve Medicine and the epigenetic approach faculties while simultaneously their goals of self-betterment and to devise solutions for issues ranging improving the life of her patients, personal growth” from weight management, nutritional Hanna is also passionate about building tracking to other health ailments like a global health awareness platform sleep apnea, diabetes, and leaky gut designed to serve the people battling syndrome. ailments triggered by genetically modified organisms and environmental Customizing Treatments toxins. She asserts, “I do highly Personalization is key to all treatment appreciate the notion of continuous options Hanna offers her clients. Hanna improvement and strive to advance my propounds, “Using science and natural knowledge of Holistic, Integrative, approach, I provide the most Functional, Frequency Medicine.” innovative, patients oriented, Constant learning is the only way customized nutritional plans, based on forward according to Hanna. the blood biochemical or genetic profile, which are effective and safe for Fearlessly Fuelling Growth everyone.” She tries to understand the As an audacious leader, Hanna dared to biochemistry of each individual patient advocate for a different route to the and then devise protocols that will be management of weight-issues in the most fruitful for the person. Hanna 21st century. She asserts, “We have asserts, “I am adept at delivering been told that prescriptions are the innovative, patient-oriented, and answer to our problems, and it is not personalized treatments and strive to true. I believe that most often, our capitalize on the power of nutrition to health challenges can be solved with heal dysfunctions in a body.” proper nutrition.” By leveraging her expertise in the field of medicine and With a diverse and expanding nutrition, Hanna was able to curate clientele that ranges from professional solutions that helped change the way athletes who are seeking to build a issues of dietary consumption are perfect body to cancer patients who understood and treated. With a steady want to minimize the adverse effects of rising success rate of 86% and above, chemotherapy, radiotherapy, and other Hanna has created a holistic approach forms of treatment, Hanna’s treatment



Woman Leader

Company Name

Company Description

Dr. Katie Lau, Founder and Owner

Dr. Katie Clinic, www.drkatieclinic.com

Dr. Katie Clinic is a Hong Kong-based aesthetic clinic that specializes in a holistic treatment of the patient’s aesthetic issues.

Dr. Fia Johansson,

Persian Medium, www.persianmedium.com

Dr. Fia Johansson (also known as Persian Medium) is a celebrity medium, life coach, award-winning psychic reader, private investigator, and best-selling author.

Hanna Ormanczyk, Founder & CEO

Biomedicine Holistic Healing Clinic Inc., www.biomedicinenutrition.com

The Clinic is oriented towards providing patients with a more holistic approach to wellness and weight management.

Jackie Dunlap, Owner

Next Generation Home Loans LLC, www.nextgenhome.loans

Next Generation Home Loans is renowned for its personalized mortgage solutions, fast customized quotes, great rates, & service with integrity guarantee.

Kathleen Shanahan, CEO

Turtle & Hughes www.turtle.com

Turtle & Hughes, established in 1923, is one of the nation's largest independent electrical and industrial distribution companies serving the industrial, construction, commercial, electrical contracting, export and utility markets.

Linda Rendle, CEO

The Clorox Company, www.thecloroxcompany.com

The Clorox Company is a health and wellness company that has endeavored to positively impact the world and satiate the cleanliness needs of its clients.

Mary E. Kipp, CEO

Puget Sound Energy www.pse.com

Puget Sound Energy is an energy utility based in the U.S. state of Washington, providing the Puget Sound region with electrical power and natural gas.

Melinda Wilner, COO Owner

United Wholesale Mortgage, www.uwm.com

United Wholesale Mortgage is the #1 wholesale lender in the nation six years in a row, providing state-of-the-art technology and unrivaled client service. UWM underwrites and provides closing documentation for residential mortgage loans originated by independent mortgage brokers, correspondents, small banks, and local credit unions.

Nina Vaca, CEO

The Pinnacle Group, www.thepinnaclegroup.com

The Pinnacle Group offers complete IT hardware, software and networking solutions and services to businesses throughout the United States.

Sarah Kauss, Founder & Executive Chairwoman,

S’well, www.swell.com

S’well is a reusable water bottle and insulated products company.



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he age-old era of being circumscribed by household boundaries has met its inevitable demise. The modern age presents a whole new range of possibilities for women. It provides them with unmatched opportunities to explore their talents and capabilities in the most ingenious of ways. However, this does not necessarily mean that this new era, one that glorifies the role and image of the female breadwinner is devoid of its own share of misgivings. It is true that each historical epoch comes with its own set of opportunities and weaknesses. Such is also the case for the postmodern era we inhabit. Sexselective abortions and female infanticides are still social evils plaguing our society. Gender biases are still quite palpable on both the domestic and professional fronts. The invisible glass ceiling still continues to limit what and how much a woman can achieve.

reproduction of a society’s labor force is incomparable. Moreover, it is equally important to mention that homemakers these days are playing a vital role in their families — be it earning additional income or playing an active role in formulating and executing financial planning for their families. We need to acknowledge that running a household requires quite a significant degree of mathematical and psychological astuteness that has been aced by women over centuries.

The Entrepreneurial Leader A powerful line by Margaret Thatcher that exemplifies the zeal and steadfastness of a woman asserts, “If you want something said, ask a man; if you want something done, ask a woman.” It is this innate fire to overcome challenges and succeed in a particular field that helps guide women on their entrepreneurial journeys. An ingenious female entrepreneur is born Nonetheless, what has been remarkably each time a woman annihilates obstacles and asserts her capabilities different about the current era is the and potentials. However, it is also true space for exploration it has provided that on the journey to transform herself women. This has allowed them to into an industrialist, her ability to dream as well as harness the courage needed to counter age-old traditions and achieve greatness is still questioned by not only society but also by her own conventions. Today, women have cultivated a sense of empowerment that family. She is pushed to prove her mettle at every stage of this journey. As allows them to stand shoulder to shoulder with their male counterparts in compared to a man’s entrepreneurship journey, a woman’s journey is much all sectors. Given the eminence of more complicated as she is treated first women in both the domestic and professional worlds, it is important for as a woman and then as a leader. She must counter gender biases that make us to reprise her image in our minds. the path to success much more arduous. Listed below are some of the most formidable roles embodied by the At the same time, women’s modern woman: contribution to the field of leadership and entrepreneurial brilliance is hardly The Courageous Homemaker one we can question. Despite these A woman’s role in her family is no myriad obstacles, women leaders have longer defined solely by the proven themselves through their work ‘homemaker’ title. Rather she now time and time again. From the inception exemplifies the role of a core contributor towards the family’s fortune of the initial idea to the entirety of the and sustenance. Even those women who evolution process, and the establishment of business operations choose to remain homemakers should be deemed as essential contributors to a and consequent business growth, their society’s progress and development. As entrepreneurial initiatives are guided by a specific experience gained by Marxist feminists have often stated, a homemaker’s contribution towards the surviving in a complex and

multilayered cultural environment. The Professional Pioneer The professional field has witnessed the rise of several pioneering women who have reimaged the way the domain of skilled occupations functioned. In the field of highly skilled professions like medicine, teaching, law, engineering, and many more, women leaders have carved their names in gold. Women today are leading technicians, pilots, engineers, lawyers, doctors, teachers, and professors. Although she has to counter several challenges because of her gender during the course of her professional career, she refuses to give up. Owing to this zealous outlook of a woman, the representation of women in the professional field has steadily risen. As more women attain higher education the chances of women dominating this field is an optimistic thought at this point. The Invaluable Organizational Asset It is now a scientifically proven doctrine that women make better leaders owing to their ability to make bold and wise decisions at crucial points during a business’s growth journey. They also make better leaders owing to their empathetic outlooks and unmatched cognitive skills. They contribute towards making the organization’s environment much more cooperative and conflict-free. This boosts teamwork across the organization and helps implement a new culture within the business which leads to an acceleration of the organization’s growth. Her ability to boost collaborations and productivity helps inspire greater dedication among workers while reducing instances of employee burnouts. Thus, in the modern world, women have successfully proven themselves as equal partners, standing on the same footing as their male counterparts. All that’s required for women today is the right opportunity. Once she is presented with one, you simply must step back and see her shine and flourish



firm offers a variegated list of services including First Time Buyer Solutions, Down Payment Assistance programs, CONV, FHA, VA, USDA., Buyers Seminars, Mortgage credit coaching, and Low FICO financing solutions.

many opportunities for highly skilled processors as possible”.

Although Jackie has attained numerous accolades and distinctions, she still believes in the unparalleled importance of perpetual learning and training. This processor training Mastering the Art of Brokerage program has been the product of Jackie outlines that becoming a Jackie’s ingenious thinking and fruitful successful mortgage broker is not a risk-oriented approach to business. As task that can be mastered without indepth and holistic training. In order to a seasoned and astute business woman, become the daring business woman she Jackie recognized the gaps in is today, Jackie had to master the art of knowledge and seize the opportunity. She extended a helping hand to all by brokerage and attain a nuanced creating this training program understanding of the industry. Jackie has invested considerable time and effort in debunking several myths associated with the way the mortgage brokerage industry operates.

extensive expertise in the Anderson, Clemson, and Seneca real estate market to benefit clients on their journey to buy or sell a home in the area. The coveted mortgage calculator is a part of this venture. Ideating Her Daring Venture Next Generation Home Loans was ideated in 2016 as a venture designed to amalgamate the boons of the tech revolution with smart systems of lending. Jackie asserts, “I chose to open Next Generation Home loans to capture the leading edge in technology and lending. We work with banks on the cutting edge of the newest loan products and advances in technology which allow us to be on the front line in offering the newest lending products in the consumer market.” As a leading mortgage brokerage firm owner, Jackie and the team at Next Generation Home Loans are committed to creating realistic and reliable lending solutions that positively impact communities. The

She propounds, “Many people think it just involves a lot of paperwork and negotiating over a certain amount of money or rate. That’s why I worked so hard to dispel those misconceptions and ensure that any new entrants into this profession truly understand what they are getting into and are ready to succeed on day one!” She emphasizes that without a thorough understanding of what working in the industry entails, attaining success will be an extremely arduous upward climb for a novice entrant. Audaciousness in the Face of Adversity: The Processor Training Program The pandemic and its conspicuous impact have been felt by people across the world. The changes in the conventional workspace have been most palpable in this regard. In such circumstances, only a few visionary leaders can identify a silver lining. As an enterprising business woman, Jackie was able to see the potential in this changing work environment. She has successfully trained 300 people in processing during the pandemic. This has been one of the most fulfilling experiences of her professional life as she asserts, “It’s been an honor and a privilege to bridge the gap between work and home so we can have as


Inspiring the Next Genera on

Tips from Top Women in Business to Aspiring Female Entrepreneurs

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ost daring business women share in common their invincible passion to develop ways of handling each complex situation creatively and efficiently. As a generation, we are witnessing the largest number of women holding top executive position in some of the most famous global conglomerates and multinational corporations. In order to take a page out of their management handbooks, we need to understand the unique character of their leadership styles. Listed below are some of the most formidable tips from the top women in business that will help aspiring female entrepreneurs and business leaders to expand their presence in the world of business and achieve new feats of glory: 1. Trust Your Gut This unequivocal piece of advice is reiterated by several formidable women leaders in the business domain. According to Michelle Burns, SVP at Starbucks, “Trust your instincts. I have learned that being too reliant on too much data, analysis, or process can sometimes slow you down and invites missed opportunities. Leading isn’t a perfect science

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Business

but making decisions and owning whatever comes next offers great opportunities to grow.” Like many other audacious women leaders in business, Michelle advices young aspirants to embody the ability to trust their core instincts. At the same time seizing opportunities must be prioritized over hardcore assessment. This is not to say that in-depth analysis is to be avoided, it’s just that finding the most conducive balance between instinctual thinking and overthinking is essential in order to excel within the competitive market space. 2. Make Yourself Visible One of the foremost advice that top female executives extend to aspiring women in business is to make themselves visible in this highly competitive section. It is important to make one’s presence felt and voice heard in the world of business. Dana Simberkoff, Chief Risk, Privacy, and Information Security Officer, AvePoint Inc. asserts, “You need to increase your visibility: Find ways to ensure that executives in your company are aware of your work and


accomplishments — and do so in a way that is not seen as boasting, but as informative and helpful.” According to her advice, merely being skillful and talented is not enough, women have to make their ingenious thinking visible within the workspace to effectively move up the corporate hierarchy. This is also applicable to those women who are aspiring to embody the role of entrepreneurs. 3. Step Out of Your Comfort Zone Nothing can flourish in one’s stagnant zone of comfort. Wonderful things are in store for those aspiring female entrepreneurs and leaders who are willing to step outside the arena of their comfort and ease. “I always did something I was a little not ready to do. I think that’s how you grow. When there’s that moment of ‘Wow, I’m not really sure I can do this,’ and you push through those moments, that’s when you have a breakthrough,” propounds Marissa Mayer, Former CEO of Yahoo. According to Marissa, growth is contingent on the ability of the individual to embrace the winds of change. Adaptability and new experiences are the core to achieving success in the world of business. Ingraining this belief is absolutely essential for women who are aspiring to become daring entrepreneurs. 4. Treat Failure as a Part of the Journey An important lesson for all women bracing themselves to make an entry into the world of business is that failure and success are the two sides of the same coin. It is important to cognize them as such. The journey towards success is not one that can be embarked upon without being prepared to positively process failure. Arianna Huffington, Editor of the Huffington Post asserts, “We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes – understanding that failure is not the opposite of success, it’s part of success.” If one is unable to see failure as an important stepping stone to success, she will continue to wallow about the many initial setbacks that are destined for each novice entrepreneur. The important lesson here is to overcome one’s fear of failure to reach the pinnacle of success. 5. Inspire Others Once you have triumphed all these traits it is time to forge a legacy that inspires more women to become a part of this formidable generation of daring female entrepreneurs. According to Angela Ahrendts, SVP Retail, Apple, “And if the end result is that someone, somewhere winds up believing they can do something out of the ordinary, well, then you’ve really made it.”

If your story helps inspire even one woman to follow her passion and live her dream, then you have come a step closer to attaining the coveted visionary status within the industry. If your work can provide the impetus for self-belief in even one individual to pursue her nascent dream of becoming a great business leader, you have fulfilled your potential. Women aspiring to enter the world of business can be skeptical because of the overwhelmingly patriarchal character of the industry. However, the legacy that the aforementioned women leaders have pioneered in this industry has served as a source of relentless inspiration for women. The tips and advices they offer have reinvigorated the zealous spirit of many aspiring women entrepreneurs and business leaders



Linda’s ingenious thinking helped the company innovate and diversify their strategies. Linda helped ideate new strategies and growth platforms for the Laundry and Home Care businesses. Exemplifying Empathy Linda believes in leading the company from its very forefront. She exemplifies the image of the audacious leader, who does not shrug away from facing challenges head-on. At the same time she believes that valuing one’s teammates and their contribution to the venture is equally essential. By embodying a leadership approach that helps others reach their potentials, Linda excels at bringing out the best in people. “As CEO, I take a humancentric approach to leadership because I believe that realizing the full potential of my teammates is the best way to achieve results. An investment in them is an investment in the success of our business,” propounds Linda. Listening to Lead Effectively According to Linda, her introverted personality is a definitive boon when it comes to defining her leadership style. She believes that this trait helps give her an edge in terms of leading a group of fellow teammates. “My tendency has always been to start with listening, which I believe is the foundation of empathy as well as people and situational understanding,” proposes Linda. Thus, as an audacious businesswoman, Linda does not shy away from acknowledging the need to empathetically orient one’s self to others in the organization, and the consequent importance of this virtue in defining the growth of both the company and its people. the world of business, Linda was able to make some invaluable additions to the company’s offerings and help fine tune the already existing strategies. Linda’s contribution as an audacious businesswoman are conspicuously visible in the very fabric of the organization. When serving as the Vice President of Sales (Cleaning Division),

Making a Difference As a courageous business leader, Linda’s outlook mirrors that of The Clorox Company. She is committed to the cause of helping people be healthy and safe in their everyday lives. Linda asserts, “Our strong sense of purpose guides how we show up because we

believe in the strategic link between societal impact and long-term value creation”





organizational strategies, rules, and the cultural dynamics of work. Ushering in the Cultural Revolution Mentioned below are some of the most succinct ways in which organizations can bring about changes in their cultures to help women workers and leaders actualize their potentials and create a more levelled playing field: • Empower Female Employees- Since the access of women to lucrative, high-paying, and top status-oriented positions are still limited, it is important to consciously create a company culture that fosters inclusivity. Companies thus need to make deliberate investments to allow their women workers access to ‘hot jobs’ and opportunities with enhanced visibility, such that they can effectively showcase their talents and leadership skills. • Inclusive Workplaces- This is one of the most simple and basic ways in which organizations can make way for female leadership. When corporate cultures are changed consciously to reflect a more nuanced sense of inclusivity, women leaders will automatically flourish. To achieve this, organizations can create certain basic ground rules for its teams and institute a sense of accountability vis-à-vis these rules. Consciously police the use of exclusionary language and practices can also help raise awareness. Organizations can also organize seminars to sensitize workers about inclusion and diversity. • Equal Pay- A definitive step towards making organizations more gender neutral is to work actively to reduce the everexistent gender wage gap. Wage audits can be used by organizations to make their remuneration policies more equitable. Similarly, pay transparency can also be an efficient way of ensuring this gendered pay gap is bridged. Since the gendered bias is so engrained into the very fabric of corporate organizations, one has to actively combat it by evaluating recruitment, promotion, and talent development systems for gender bias. • Flexible Work Arrangements- Although flexibility was once celebrated as a boon for women attempting to juggle both the home and work fronts, it has rather amplified the challenges for many female workers. Corporation can revise the banes of flexible working for women by embracing an output-oriented model and shifting their focus to productivity, rather than time spent at the desk. They can also initiate a dialogue with employees and managersespecially women- who are working flexibly to identify the problem areas and ideate fitting solutions. • Fighting Unconscious Biases- It is equally pertinent to note that the category of working women is not a homogeneous one. Other stratification axes like race play a key role in defining the kind of workplace women of colour encounter. This necessitates an intersectional understanding

of the challenges faced by women – as women as well as members of other marginalized groups. To this end, organizations must initiate open dialogues to counter bias and unwarranted prejudices. It is important to sensitize people about the unconscious biases that may pervade their conversations and actions in the workplace. Speaking up against such behaviour is equally potent. • Intentional Representation- As already highlighted, the number of women helming top leadership roles are quite miniscule. Thus, companies need to intentionally appoint highly qualified women to their executive teams. Yet it is important to not reduce this change as simply another form of tokenism. It is pertinent to rather incorporate this ideology as a definitive organizational policy change. • Ensure Sponsorships for Women- Networking is an essential part of building illustrious careers. Women face challenges in the male-dominated corporate world because of the lack of such sponsorships and connections. This excludes them from attaining high visibility assignments and promotions. For this purpose, organizations can consciously include women during these networking events, they can also reassess the diversity quotient of the ‘go-to’ group at the firm. • Create a Safe Workplace- It is important to cognize that women can only attain their true potential when they feel safe in the workplace. According to studies, at least onequarter of women have faced harassment in the workplace. Thus, implementing policies and strategies that counter such actions and institute strict punishment for them must be a top priority for organizations. Adopting a ‘zero-tolerance’ policy can also be fruitful in this regard. Creating a safe workplace also means that women will not feel that they are risking their careers when they file harassment complaints. Each complaint must also be diligently investigated by a special board to uphold the sanctity of the ‘zero-tolerance’ stance. Impact of Authentic Female Leadership When women come to represent significant and powerful minorities at the senior management levels, a ‘tipping point’ effect is noted. This is indicative of a succinct cultural change that makes the corporate and organizational milieu much more ‘female friendly’. When women hold decisive leadership positions in organizations, the cultural construct of good leadership and promotion eligibility also shifts in favour of female candidates. Apart from this important change, when a formidable number of women hold key organizational positions, they discard the need to adhere to survival scripts and are in a position to implement their authentic and unencumbered leadership styles. Moreover, such diversity in leadership styles can be beneficial for organizations as it reflects the recognition of the heterogeneity of their leaders



all those around her.

daring business woman who is geared towards attaining that which lies beyond the horizon. She devotes her time and effort to ideate strategies that will make UWM's loan processing procedures more streamlined for customers. By perpetually reviewing the standard protocols of operation at UWM, Melinda is dedicated to the task of creating a much more customerfriendly and nuanced approach to all UWM operations. The brilliance of this ingenious spirit led to the development of the Client Request system. This system is based on client feedback. It is designed to help optimize responses to client queries. Since the system is equipped with automatic routing to the most conducive help for a query generated by the client, getting answers to questions is now possible at an unmatched resolution speed. Pillar of Inspiration Melinda derives her relentless drive to excel in all arenas of her life from the formidable legacy of her father. As a hardworking man, who also raised six kids, he was her source of inspiration growing up. At the same time, he showered those around him with genuine love and affection. This motivates Melinda as she aspires to be like him and make a positive impact on

Perpetual Introspection Intuitive introspection is one of the most invaluable traits of any audacious business leader. This is also true for Melinda. Implementing her father’s teachings in her daily life, Melinda believes in looking inward and asking herself if her thinking process is acting as the roadblock to an opportunity. At other times, Melinda derives strength from her deterministic outlook that pushes her to solve the day’s puzzle at any cost. She asserts, “To put it simply, if you have a goal, the hard work often is the smart work as long as you’re conscious of how you are spending the minutes of your day and making sure they’re as impactful as possible.” A Daring, Yet Optimistic Outlook Life’s unpredictability is one of its greatest treasures, according to Melinda’s outlook. She believes that it is extremely easy to get enticed in the negative aspects of life’s ‘what ifs’, but the challenge is to truly appreciate and anticipate the positive ones. While it is important to remain prepared for all possible outcomes, Melinda asserts that at most times our wildest fears and worries never come to fruition. It is thus, imprudent to let these issues affect people’s decision-making abilities. Instead, such an approach dilutes one’s focus from the important things at hand. Melinda approaches challenges uniquely. As she asserts, “I consciously put things in perspective, I compartmentalize the things I can and cannot control. It’s important to take what comes at you in stride, knowing you are strong enough to get through whatever comes at you.” Pioneering A Nuanced Management Style Melinda’s management style is emblematic of the very essence of all daring business women. She believes in developing her team by asking detailed questions so that she can help guide their progress while offering them the autonomy they need to

accomplish their goals. She also believes that a clear and consistent communication style is necessary for the team. “It’s important to me that the entire team feels comfortable voicing their opinions, ideas, and concerns, and operating from a place of kindness is how we get there,” asserts Melinda. She has a similar perspective on nurturing long-term relationships with clients. Melinda believes that this feat rests on the provision of elite services. Elite service goes beyond simply speed and problem-solving, it is about showing clients how much the team at UMW cares about their partnerships. This is done by displaying appreciation, helpfulness, friendliness, and being their advocates. Harmonizing Work & Home Balancing work and home often turns into an arduous battle for most audacious business women. Melinda’s secret to striking a harmonious blend between her work and family life is hidden in a small exercise she performs daily. “Every day, I ask myself what will make me the best mom, wife, and leader and I use that to make decisions on what gets prioritized. Sometimes that means watching a video game tutorial on YouTube so I can play the game my son is really into at the moment. Other times, it means spending quality time with team members to learn more about them and their strengths and opportunities,” proposes Melinda. Honesty and introspection are the two key ideals one needs to imbibe in order to ace this balancing act



Apps like Basecamp help manage productivity by making online collabs easier. The cloud-based system of the app

is also acquainted with the need to harvest brilliant ideas. It is quite a well-known fact that since inspiration can strike at any given moment, the recipient must always be prepared. Awesome Note helps achieve just that.

allows work teams to access the materials needed at any given time. You can also share ideas, review project details, and manage deadlines through a single streamlined portal. Apart from these features, the app also includes a centralized schedule board and to-do list to effectively divide the workload of a project.

The app is designed to fit right into the busy lives of these women. It allows them to take notes anytime on the go. It aims to help women create and organize their plans as well as save all essential data on a single platform. The app has made note taking must sleeker and easier.

3. Expensify Another notable app that helps save precious time so that it can be invested elsewhere. This ideal of efficient time utilization is collectively shared by all smart and daring business women. Expensify is an app that is oriented towards maintaining thorough records of expenses and overhead costs that have been incurred in running the operations of the venture.

In order to grow in a competitive market, entrepreneurs have to embrace the digital wave. This implies that they must infuse the technical brilliance of apps into their business models to ace the digital age. Female entrepreneurs are no different. They have rationalized their productivity and boosted their market presence by leveraging the uniquely brilliant abilities of these aforementioned application

Simply by downloading this app you can forget about your expense woes. There is no need to waste time perfecting these calculations manually. The automated syncing feature helps the app’s interface gain insights from your files almost immediately. This virtually eliminates any manual input requirements making the app a sure-shot winner. 4. Nutshell CRM has emerged as an important part of any firm’s journey to success. Without cultivating strong and fruitful relations with customers, no leader can expect to see tangible growth. This is equally true for the daring women in business today. Nutshell is an app that helps integrate third-party services and apps in one place. It is like the app for all apps. It aims to make contact management, sales automation, and team collaborations simpler. The performance tracking tools of the app help you gauge the success rate of your marketing and sales policies. 5. Dropbox An app that is known as the absolute essential when discussing the modern toolkit is the Dropbox. Most audacious business women already use it and stand by its excellent abilities. As a cloud storage system, Dropbox allows the user to store all records and documents in one place. Both data transmission and storage security form the backbone of a modern enterprise. Thankfully, Dropbox exemplifies both these requirements. It also allows users the added ease of access as they can open, edit, and share files anytime on the go. 6. Awesome Note Every female entrepreneur knows the value of her time. She



New York Regional Board and is also an Entrepreneur in Residence at the Harvard Business School and a mentor in the Fortune-State Department Global Mentoring Program. Sarah is a member of the 2018 Class of Henry Crown Fellows and a member of the 2020 Class of Braddock Scholars within the Aspen Global Leadership Network at the Aspen Institute. Securing an Edge in the Market Curating a distinctive brand niche in an overtly competitive marketplace is not an easy task. It is definitely not one suited for the faint-hearted. Sarah’s audacious decision to begin a venture that was relatively new in the market back in 2010 is truly laudable. Moreover, her desire to do more for the planet by leveraging the power of design is a sentiment few bring to tangible fruition. The success of S’well is symbolic of Sarah’s grit as a daring businesswoman. It exemplifies her triumph over the myriad challenges involved in guiding the brand through both thick and thin. Curating Responsible Businesses Sarah has managed to not only excel as a leader in the field of business but has Recognizing the Spirit of Excellence also aced the domain of leading a team with an environmentally conscious Sarah’s entrepreneurial journey has outlook. In a time when the scarce been covered extensively by Inc., Fortune, Forbes, Bloomberg, NPR, and resources available to humanity are already on the verge of depletion more. Her audacious spirit has been accredited with several notable awards. products like those curated by Sarah She has been recognized as a Fortune’s can make all the difference. By simply investing in a reusable bottle or bowl, “40 Under 40” honoree, EY Entrepreneurial Winning Woman, and one can positively contribute towards awarded the Harvard Business School the preservation of our planet. Club of New York's Entrepreneurship As Sarah mentions, “We strive to Award. Under Sarah’s leadership, S’well was named #1 Fastest-Growing, positively transform the world, not only through our products, but through women-led company by the Women consistent action and giving back when Presidents’ Organization. It was also honored with the Brand Design Award we can.”Every S’well purchased counts towards displacing millions of by Inc. magazine and placed on the plastic bottles and also helps the Inc. 500 List (top 100) of fastestcompany pledge millions of dollars to growing, privately-held companies. organizations that help communities around the world. As a daring business Dispelling Knowledge woman, she has dared to dream As a daring businesswoman, Sarah differently. As an early advocate of the dons multiple hats and aces multiple domains. She sits on the UNICEF USA importance of ESG, Sarah integrated in mind the cornerstone of longevity and sustainability.

values and impact within S’well right from its inception. Today, S'well is a Certified B Corp with a wide range of products that have helped displace more than 4 billion single-use plastic bottles

Every S’well purchased counts towards displacing millions of plastic bottles and also helps the company pledge millions of dollars to organizatios that help communities around the world





According to a study conducted by the World Bank, there are more than 445 million small businesses around the world. The majority of these businesses are owned and operated by women. Moreover, data from other research studies also suggests that more women are now able to move up the corporate hierarchy and attain top executive positions in leading companies of the world. Similarly, as of today, more women are establishing their own startups and enterprises than during any other historical epoch. Keeping these factors in mind, we have to understand that the social dimensions of women’s lives also remain intact. The patriarchal character of the social order still endures and continues to enforce gendered division of labour within the household. This implies that the age old debate about the work-family conflict- a debate which is absent for male leaders- still persists. This is where technology has revolutionized the world for female entrepreneurs and leaders. Smart technology, like tablets, mobile phones, etc. have made it easier to strike a conducive balance between the two worlds. They have made it possible to minimize the work-family conflict while simultaneously growing your business. Home-based entrepreneurs who are just venturing out into the market can do so easily through the virtual space created by internet technologies. Access to Knowledge Similarly, ideating a business requires vision and passion, but running it on a daily basis also requires astute knowledge about the field and its operations. The information revolution has made this possible for women leaders. The availability of easily learning opportunities and courses through online portals have converted the pursuit of a woman’s entrepreneurial dreams a tangible reality. With digital learning initiative and support groups on the virtual platform, women can learn new skills and embark on their plans of crafting a formidable enterprise. One such development in the recent times has been Alice- an AIempowered virtual digital assistance provider that is designed to help connect business women with the resources they may require. Mobile Technologies are Creating New Markets While the e-commerce market has been quite significant over the past two decades, mobile technologies have made the platform much more important, especially for women entrepreneurs. These mobile technologies are providing them with multi-lingual training, connecting them to markets, and facilitating collection action. Similarly, the augmenting use of smart phones and tablets has made smart payments possible. Oftentimes women entrepreneurs may find it difficult to access the bank facilities in-person because of their myriad responsibilities

within the domestic space –owing to the gendered division of work. However, digital payments help overcome this barrier quite effectively. With digital payments, women do not need to travel to banks to withdraw money or deposit funds. Moreover, this mode of payment is also preferred by the clients. It is important to understand that the technological revolution has not annihilated all barriers to women’s claim to leadership roles within the world of business. However, it has helped mitigate some of the roadblocks for women aspiring to be entrepreneurs in a world that still emphasizes on their role as mothers and emotional caregivers. We can hope that with further technical advances, the cultural script will also change to help women pursue their dreams in a more favourable landscape





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