The 10 Most Innovative Companies to watch in 2022

Crafting the Future: Innovative Brands Transforming the World of Business

trokingthefireofinnovationisnotalwaysaneasytask.Masteringthisartrequires

Sdiligenthardworkandpersistentdedicationtoone'svisionofabrandanditsfuture.In themidstoftheintensecompetitionthatcharacterizesthemarkettoday,crafting distinctivebrandidentitiesisdirectlyproportionaltothelevelofinnovativegeniusyourbrand represents.Giventhesechangingmarketrequisites,itisalmostimpossibletoresistthe dynamismofnoveltythataccompaniesthemodernera.

Inourcurrentissue,weatTheLeadersGlobeMedia,cover'The10MostInnovative CompaniestoWatchin2022'tohonortheirsteadfastcommitmentandunmatchedcontribution totheworldofbusiness.Thesecompanieshavesuccessfullycarvedoutanicheinthe overcrowdedmarketspaceowingtotheirinventivethinkingandaudaciouscharacters.The astrallegacyofthesebrandsisonlysurpassedwiththeiringeniousthinkingthatmakesthem pioneeringstalwartsinthemarket.

Innovativecompaniesexemplifytheunremittingspiritoftheirchiefarchitects.Withoutthe guidanceandbrillianceofstrongleaders,theflameofinnovationcannotbekeptalive.Itisonly whenthisflameisfavorablynurturedbygreatleadersthatinnovativebrandsareborn.

However,theroleoftheastutelycapableteammembersofanorganizationcannotbenegatedin thisrespect.Afterall,whiletheleaderforgesthepathtosuccess,theteammembersrelentlessly worktotransformplansintotangiblerealities.Thecompaniescoveredinourcurrentissue representthisideology.Leadersofsuchingeniousfirmshaveworkedtofosteracultureof innovationintheorganization-onethatnurturesandencouragesinventivethinking.Their resultantacepositionintheindustryisaproductofacombinationofunparalleledleadership coupledwithequallydedicatedworkteamsthatareever-readytofuelthefireofinnovation.

Theseinnovativecompanieshaveleveragedmoderntechtoolstosecureaninventiveedgein themarket.ByinstrumentalizingtheboonsofAI,ML,RPA,andothers,theyhavepavedthe pathtoawholenewfuture.Apartfromenhancinguserexperiencesandtheoverallqualityof theirofferings,theyhavealsoachievedanunrivaleddegreeofsustainabilityintermsof innovatingconsciously Whilethesefirmshavewitnessedunparalleledgrowth,theyhavealso contributedtowardsminimizingtheilleffectsofsuchgrowthandexpansiononthe environment.

Logistics

The Innovative Logistics Leader

the Freight Industry

President & CEO

Matthew Telesca

hilechangeisaconstant,thetechWrevolutionhasshownusthatthepace ofthischangeanditsimpacton variousbusinessverticalsisanythingbut constant.Thelogisticssectorisonesuchindustry thathaswitnessedawhirlwindofchanges–both rapidandpiecemeal-overtheby-gonedecade. Fromadoptingtechtoolstostreamlinesupply chainsolutionstominimisingcarriercoststo boostprofits,logisticcompanieshavehadto adapttothechanginglandscapeoftheindustryto maintaintheircompetitiveedge.

Amongtheforerunningofsuchinnovativetools hasbeentheadoptionofcloud-basedsystems. Whilesuchsystemscomewithscalability benefits,theyalsohelpminimisecostsand enhancereliability.Cloud-basedlogistics systemsareprotectedwithdataencryptionthat accordsthemyetanotheradvantageoverthe traditionalroutes.Onefirmthat'sspearheading thisrevolutionarychangeintheindustryisMGN LogisticsInc.Withitsastutetechnological expertiseandsupplychainmanagement experience,thecompanyhasbeenredefiningthe industrywithitsinnovativesolutionssince2000.

Asafull-servicefreightmanagementsolutions providerbuiltonthevaluesofinnovation, technology,anddedication,MGNLogistics worksrelentlesslytoutiliseitsproprietarytechbasedtoolstohelpclientsharmonisetheir logisticgoalsandcostswiththeiroverall businessplans.MGNLogisticshasnowcarved itsnameasanindustrystalwart.Thefirmhas earnedseveralaccoladesforitsunparalleled services,includingbeinghailedasoneofthetop 1003PLprovidersinAmericabytheInbound Logisticsmagazine.

MeetingtheIngeniousArchitect

MatthewTelesca,President&CEOofthis innovativelogisticsempire,craftedtheventureto

bethepremiertech-basedsupplychainsolution providerinthemarket.Abackgroundinlogistics andfinance,coupledwithhisexpertiseinthe fieldofsoftwaredevelopmentmadehimwellpoisedtoinitiateaneraoftech-basedingenuity intothesupplychainandlogisticindustriesthat werestillatthenascentstagesofembracingthe moderntechwaveintheearly2000s.

Asanindividualwhobelievesinthepowerof relentlessefforts,Telescaisconvincedthateven aswemarchtowardattainingsuccess,forthe largepart,itremainselusive.However,forhim, failureisarequirementforsuccess,andone trulyonlyfailswhentheystoptrying.For Telesca,successliesinpursuingthenoblepath ofinnovation.Leadingtheventurefromthe forefront,Telescabelievesinremainingengaged ateverystepoftheway.Tothisend,headoptsa holisticandinnovativeapproachtoleadership.

Whilehepresidesoverexecutivemeetings discussingthecompany'smega-growthand productdevelopmentstrategies,healsopays equalattentiontocuratingaworkculturethat's conducivetoinnovativethinking.

TheStorybehindtheCompany WhileTelesca'sinterestinthefieldoffinance andbusinessgerminatedduringhischildhood days,theideaforabusinesslikeMGNLogistics originatedinhismindwhenhewasworkingata warehouse.Whenfacedwithanurgentneedto deliveritemswithina24-hourwindow,Telesca hadtosortthroughtheyellowpagestofinda carriercapableofperformingthisfeatata reasonablepricepoint. Onlinesearchessuchas Googlesimplydidn'texistnordidinteractive onlinefreightwebsites.ThisiswhenTelesca realizedthepresenceofabuddingbusinessidea. Hestartedworkingonaprototypewebsite immediatelyanddeveloped'logisticsquote.com'.

Launchedinearly2000,MGNLogisticsgained thedistinctionofbeingoneoftheforerunnersin

establishingafullyautomatedonlinefreight marketplace.Logisticsquote.comwasoneofthe firstofitskindfreightwebsite,wherecustomers couldreviewshippingrates,shiptheirproducts, tracktheirshipmentsandcreatethenecessary shippingdocumentsautomatically. By2004,the growthandsuccessofthewebsitehadpropelled ittooneofthetopfreightwebsitesand ultimately,asaletoprivateinvestors.While MGNLogisticscontinuedtoinnovateand developmoreadvancedweb-basedfreight managementsoftware,in2007,thecompany acquiredaBoston-basedfreightmanagement firmandopeneditsfirstphysicalofficeand launchedanewstate-of-the-artTransportation ManagementSystem(TMS).Thisadaptive TMS,coupledwiththeotherrevolutionaryideas suchasinteractiveKPIchartingandpredictive pricinghelpedestablishMGNasanunparalleled

innovator.Today,MGNLogisticshasbecomea householdnameintheindustry.Withofficesin Philadelphia,Boston,Orlando,Sacramento,San Juan,PRandSantiago,DominicanRepublic,the companyhasbeenrecognizedasoneof America'sfastestgrowingprivatecompaniesby theInc.magazine,sixyearsinarow And Telesca,wasnamedoneofthetopCEOsto watchin2018andagainin2020.

InfusingInnovationintotheWorkCulture InnovationisbuiltintotheDNAofMGNandits corporateculture.Telescabelievesthatthe successofabusinessisnotsolelydeterminedby theingenuityofitsleader,butrather,the innovativethinkingandimplementationofideas bytheentireteam.Tothisend,theteamatMGN Logisticsisconstantlyencouragedtosynthesise ideasthatwilldisruptthecurrentstatusquo,

pavingthewayforanoptimizedfuture.Witha dual-prongapproachofempoweringand incentivizingnovelout-of-the-boxthinking,the managementatMGNLogisticsensuresthatits employeeskeepfuellingthefireofinnovation.

USPoftheFirm

Reliabilityisoneoftheforemostcornerstones forMGNLogistics.Thefirmunderstandsthe needfortransparencyandreliabilityinthe freightmanagementprocessforitsclients.This value-basedapproachhashelpedMGNsecure thetoppositioninthemarket.Whileclients standtobenefitsfrominstantaneouscost reductionwithMGNLogisticsastheirsupply chainpartner,theyalsogettoenjoyamore optimizedandcomprehensiveapproachto freightmanagement.Whetheritiscompliance reportingorreal-timetrackingofshipmentsand invoicetransparency,MGNLogisticsensures holisticoptimizationoftheentireprocess.

UsingBigDatatoChangeSupplyChain Management

TheteamatMGNLogisticsbelievesthatthe rightsynthesisandanalysisofdatacanprovide unparalleledbusinessinsightsthatdrivetangible changes.Thus,thecompanyhasensuredthatits operationsareoptimizedwiththeincorporation ofsuchinsights.Tothisend,MGNleverages advancedtechnologylikeArtificialIntelligence andBlockchaintoprovideimpeccabledata breachprotectionaswellaslivemarketdata accesstoitsclients.Overthecourseofthelast twodecades,MGNhaspioneerednewstandards ofdataanalytics-basedlogisticsolutionsinthe industry.Fromfreightanalyticdashboardsto immersivefreightdatavisualizationtools,MGN Logisticshaspavedthepathforreportingsuites thatprovidereal-timeinsightfuldatatoclients whentheyneedtomakecrucialdecisions.

UniqueTMS MGNLogisticssecureditsdistinctmarketniche owingtoitsresourcefulandinventivecloudbasedTMS.Leveragingitsproprietary technology,thecompany'scloud-basedsupply chainmanagementplatformprovideslast-mile visibilityforitsclients.Apartfromthis automatedtrackingbenefit,clientsalsogettotap intoaplethoraofvalue-addedbusinessand analyticalinsights,allwhileoptimizingfreight rates.ThisuniqueTMScanbeusedasa standaloneplatformbyclientsorabeneficial add-ontotheirexistingapplication.Sincethis versatileplatformpromisesaseamless integrationprocessandisdesignedtohandleall modesoffreight,clientsbenefitimmenselyby incorporatingitintotheirsupplychain managementplans.

ChangingtheStatusQuowithTech-Based Solutions

Whilethetechrevolutionhasquite conspicuouslychangedthelogisticsindustry,the statusquoautomatedtrackingbenefit,clients alsogettotapintoaplethoraofvalue-added businessandanalyticalinsights,allwhile optimizingfreightrates.ThisuniqueTMScanbe usedasastandaloneplatformbyclientsora beneficialadd-ontotheirexistingapplication. Sincethisversatileplatformpromisesaseamless integrationprocessandisdesignedtohandleall modesoffreight,clientsbenefitimmenselyby incorporatingitintotheirsupplychain managementplans.

ChangingtheStatusQuowithTech-Based Solutions

Whilethetechrevolutionhasquite conspicuouslychangedthelogisticsindustry,the statusquosoftwaresolutionsavailabletoclients hasonlymarginallyincorporatedthischange. MGNLogisticsisoneofthepioneering companiestohaveinfusedadvancedtechnology

intotheirsoftware.Itsstate-of-the-artcloud basedTMSincorporatesthelatesttechnology toofferclientslogisticsolutionsthatare designedtomaximisesatisfactionwhile minimisingcosts.Frombusinessintelligence andmanagedtransportationsolutionsto carrierquotingandloadoptimization,MGN Logisticsofferstheirclientsatremendous advantageovertheircompetition.

AComprehensiveBasketofServices

MGNLogisticswascraftedwiththevisionof deliveringcompleteend-to-endsupportto clientsforsupplychainmanagementissues. Combiningitsexpertiseinthefieldof logisticswithnextgenerationtechnology,the companyoffersacomprehensive,yet variegatedlistofservicestoitsexpansive clientele.Freightservicesprovided comprehensive,yetvariegatedlistofservices toitsexpansiveclientele.Freightservices providedbythefirmincludeSupplyChain Management,InvoicingandAuditing,Carrier ManagementandTariffNegotiations,Claim Management,TrackingandTracing,and DispatchingandScheduling,justtonamea few.UnderitsParcelServices,amongother aspects,MGNLogisticstakescareofParcel invoiceauditing,CarrierMixOptimization, ComprehensiveManagementReporting,and ServiceLevelOptimization.Ontheanalytical front,theyprovideSurchargeAnalysis,UPS, FedEx,SurePostandSmartPostanalysisto helpitsclientsmakeinsightfuldecisions.

CraftingaLastingRelationshipwithClients Remainingtruetoitsidealsofinnovation,theMGNLogisticsteamworksrelentlesslytoexceedthe expectationsofitsclients.Bankingoninductingnewtech-drivensolutionsintoitslistofservice offerings,thecompanyhasmanagedtoreinventandenhanceitsbasketofservices.Thisperpetual processofproductandservicedevelopmenthasbeenappreciatedbyitsclients,makingthefirmthe foremostfreightmanagementpartnerinthecountry.Investingintrustandtransparency,MGN Logisticstakestheclients'feedbackintoaccountwhenformulatingandupgradingitssoftware.This

helpsthecompanygainvaluableinsightsintothe needsandrequirementsofitsclientsaswellas improvetheuserexperienceratingsofitsTMS.

FuellingGrowth

WhileMGNLogisticshasbeensoaringtonew highsofsuccesswithitsinnovativeandmarket disruptingstrategies,thecompanyplansto furtherexpanditssphereofinfluence.By adoptingawell-balancedacquisitionplus innovation-ledapproachtoitsexpansion,the companyhasensuredthatitsgrowthstrategy remainsforwardlooking.Thishasensuredthat theexistingclienteleofthefirmremains content,whileitalsogetstoaddonaugmentthis clientbaseandacquirenewtechnological advantagesinthemarket.

” ”

“ “

With MGN Logistics, my goal was to go the extra mile, not just providing clients with software solutions but really a comprehensive suite of tools that could optimize their entire supply chain

- Matthew Telesca

Planetcast Media Services:

The Broadcasting

Specialist Altering the Media Landscape

Pbycreatingastrongeco-systeminDigital Mediacontentprocessinganddistribution enablingthebusinessesandempoweringcontent creator,ownersandsyndicatorstoreachdirectlyto consumerswitheaseandefficiencyalongwith rewardingengagementsandmonetisation.

lanetcasthasrecalibratedthemediaecosystem

Astheongoingwaveofdigitisationgripindustries, securingamarketnichethat'stantamounttothe broadcastingrevolutionitselfisadistinctiononlya fewbrandshavemanagedtosecure.Witha pioneeringlegacythatcementsitsmarketreputation, PlanetcastMediaServiceshasestablisheditselfasa trailblazerinthebroadcastingindustry.Knownforits Cloud-basedContentManagementservices, Planetcasthasarobustarchitectureofcloud,covering thedigitalmediaecosystemfromacquisition, productionmanagement,curating/postproduction andcontentmanagementtoformatting/transcoding, anddistributionacrossavarietyofdevicesfor monetizationofallkindsofcontent.Managingover 300channelsandwithofficesinNewDelhi,Noida, Cochin,Mumbai,andChennai,Planetcasthascreated afootprintofexcellencealloverIndiaandtheglobal South-East.

SpearheadingtheBroadcastingRevolution

Asaleadingmediaserviceprovider,Planetcasthas beenrevolutionisingthebroadcastingindustrywith itstechnology-ledmanagedservicessinceits inceptionin1996.Renownedforitscustomisedand comprehensivesolutions,thebrandhascrafteda legacyofexcellencenotjustinIndia,butacross SoutheastAsia.Asacatalystofchangeinthemedia andentertainmentindustries,Planetcasthasbeenat theforefrontofpioneeringdecisivechangewithin theseindustryverticals.

Planetcast'slegacymakesthebrandname synonymoustotheexistingcorporaofoutsourced distributionandplayoutservicesinIndia.Withover twodecadesofprovidingimpeccablebroadcasting services,thebrandhasbecomethego-toone-stop powerhouseofdigitalsolutionsforbroadcasters.The firmhasearnedrecognitionforitsabilitytounlock hiddenpotentialsoforganisationswithefficacious andlucrativesolutionsthataredesignedtooptimise benefitsandminimisecosts.

AStellarLegacy Planetcastistransformingthewaycontent managementanddistributionoperationsare conceptualisedandimplemented.Fromembodyinga nuancedapproachtocontentstorage,enrichment,and automatedplay-outtoneed-specificsatellite broadcasting,clouddistribution,anddigital streaming,theteamatPlanetcastworkstooptimise allitsserviceofferingsforitsclients.

MeetingtheArchitects Planetcasthasbeenmouldedintothispioneering one-stopbroadcastingdestinationundertheguidance ofthreeseasonedindustryleaders-Mr.Mahendra NathVyas,ExecutiveDirector,Mr.LalitJain,the FounderMemberandWholeTimeDirector,andMr SanjayDudaistheChiefOperating&Marketing OfficerofPlanetcastMediaServices.

Mr.MahendraNathVyas:TheIngenious Leader

AstheExecutiveDirectorofPlanetcast,Mr. MahendraNathVyas,leadstheventurefromthe forefront.Abelieverininnovationandoriginality, Mr Vyasfostersagenuinepassionforcrafting enterprisesandstrategiesthatareaclassapartfrom therest.DispensingseveralkeyrolesatPlanetcast, heisresponsibleforthetechnologicalmanagement

”

Mr. Mahendra Nath Vyas Founder Member & Whole Time Director

oftheresponsibleforthetechnologicalmanagement ofthefirm'soperationsaswellassupervisingthe techandbusinessstrategiesofthefirm.Planetcast's ingenioustech-orientedgrowthmodelwasideated anddevelopedundertheastuteguidanceofMr.Vyas.

Withouthisvaluableinsightsandexpertise,the technologyfacilityatPlanetcastcouldnotbe moulded.Hisexpertisehaspropelledthefirmtobe hailedasaformidableleaderinthedomainofDigital MediaTechnologyandServices.

Mr.LalitJain:TheOperationOptimiser

Withastellarcareerinoperativeoptimisation,Mr.

LalitJainisbothaFounderMemberandthe WholeTimeDirectorofPlanetcastMediaServices.

Overthecourseofhiseminentcareer,Mr.Jainhas workedwithseveralnationallyrenownedcompanies liketheBirlaGroup,theModiGroup,theJKGroup, theBhilwaraGroup,andtheEsselGroup.His associationwithindustriesacrossserviceverticals, fromtextilestomediaandtechnology,hasprovided himwithunparalleledinsightsintoproductivity boostingandoperationsystemrenewals.Heisalsoa fellowmemberofTheInstituteofCostAccountants ofIndia.Apartfromextensiveexperienceingeneral managementandcorporate

Azealforconstant growthandinnovation isessentialtopursue greatnessalongany industrialvertical

governance,hisspecialisationandoperational areasincludeHumanResources,Financial, Costing,Commercial,Legal,Marketing,and Administrativematters.

Mr.Jainhasbeenpivotalininstallingthe impeccableoperationalinfrastructureaswellas thedevelopmentoftheHRdepartmentat Planetcast.Fromcostcontrolandcompliance supervisiontostaffwelfarepolicydevelopment, Mr.Jain'scontributioninbuildingtheventure intotheformidablebranditistodayhasbeen phenomenal.Hehasworkedrelentlesslyto ensurevalueengineering,institutefinancial discipline,andturnaroundtheoperationsat Planetcast.Underhisguidance,Planetcasthas craftedthebestcustomersupportsystemthat helpsdeliveruponitsgoalofprivilegingthe satisfactionoftheclient.

BringingaVisiontoFruition

Craftedwiththegoalofdeliveringingenious,yet simplifiedtechnologyservicestobusinessesand homes,Planetcasthasconsistentlydiversifiedand upgradeditsserviceofferingstobringthisvisionto fruition.TheunwaveringeffortsofthePlanetcast teamandmanagementhavetodaycementedits positionasthemostdesirablebroadcastingsolutions partnerwithintheMediaandITdomain.

AHolisticApproachtoGrowthand Satisfaction

WhilePlanetcastfocusesonthepursuitofnovel ideation-basedsuccess,itsimultaneouslyhopesto deliverholisticsatisfactiontobothitsclientsand teammembers.EachPlanetcaststrategyisdesigned keepingthespecificrequirementsoftheclientin mind.Customisationsaremadetoensuretheclient's visionandgoalisactualisedwithinrecordtimesand throughthemoststreamlinedroutes. Whileclientsatisfactionisofutmostimportanceto thefirm,thegrowthandgoal-fulfillmentofthefirm's otherstakeholdersareofequalpre-eminence.With suchacomprehensiveapproachtogrowth,Planetcast hasensuredthatitsclients,investors,andemployees remaincontentwiththeoperationsandproject outcomesdeliveredbythefirm.

Lalit Jain

Founder Member & Whole Time Director

Creatingaformidable venturerequiresutmost dedication,theright skillset,andarelentless drivetoexcel “ ”

Cloud-BasedServicesOfferedbyPlanetcast

Planetcastoccupiesaleadingmarketpositionin thebroadcastingandentertainmentindustries owingtoitsfollowingcloud-baseddigital services:

Flexibility-ImbuedCloudServices

WhenideatingCloudX,Planetcastwasguided bythevisionofcreatingaone-of-a-kindcloud suitethatamalgamatesthemyriadbenefitsof variousmediatechnologiesintoonesimpletool. Thiswasdonetostreamlineoperationsfor clients.Focusingonmakingtheplatformflexible, PlanetcasthasdevelopedCloudPlayoutServices thatensurebroadcastersandcontentcreators haveenoughflexiblereign.

FlawlessPostProductionServices

Withacomprehensiveapproachtobroadcasting, Planetcastoffersseveralpost-productionservices toitsextensiveclientele.Contentmanagement teamscanavailofPlanetcast'scontent replacement,contentenhancement,subtitling, voice-overs,anddubbingservicesthatare handledbytop-notchindustryprofessionalsand experts.

SpecialPurposeNetworkServices

LeveragingitsISPandVSATservices,Planetcast providesspecialpurposenetworksforvarietyof applications.Mobilityservices,defense operations,security,infrastructuremonitoring andmanagement,andwaterresource managementarethemainareascoveredbysuch services.

DigitalMediaTechnologyService

Thisserviceverticalofthefirmincludesanallencompassing360-degreesuiteofconsulting, designing,workflowmanagement,manpower planningandmanyothercustomizedoperational offerings.

Astheworldof broadcastingis experiencingnew whirlwindsof modificationsandnovelty, servicesandproduct offeringsofPlanetcast havealsobeenmodifiedto keeppacewiththenew requirementsoftheir clientele

Mr. Sanjay Duda COO, CMO “

Mr.SanjayDuda:TheMarketingandBrand ImageSpecialist

AstheChiefOperating&MarketingOfficerof PlanetcastMediaServices,Mr.SanjayDudahas workedrelentlesslytohelpthefirmcarvean unparallelednicheinthemarket.Hiseffortsof mouldingauniqueandrobustbrandimageforthe firmhavebeenfruitful.Hishands-oninvolvementin thetransitionofthecompany'sproductstothecloudbasedmarketingmodelhasbeenmuchappreciated. AsPlanetcat'sChiefMarketingOfficer,Mr.Dudaalso representsthefirmatglobalindustryforums, disseminatinginsightsaboutthenewcloud-based servicesofferedbythefirm.Thenextstepinthe journeyforPlanetcastentailsaddressingglobalRFPs, assertsMr.Duda.

OutdoorMediaServices

Planetcastusheredintheconceptofoutdoormedia viasatelliteinIndia.ItisaleadingproviderofDSNG &OccasionalUseservicesforNews,Sports& specialeventsinSDandHD.

RecognitionsAttainedforFlawless Performance

Theimpeccableservicerecordofthebrandhas

beenrecognisedwithseveralaccoladetokens.The keyroleplayedbythefirminpropellingandfostering thedigitalrevolutionwasrecognisedattheDigital StudioIndiaawards2018.ApartfromwinningIndia's MostAdmiredBrandawardfor2016-2017,Planetcast wasalsonamedasoneofthetop10Independent TeleportOperatorsof2020.Theserviceingenuityof thecompanywasrewardedwiththeCIIAwardfor CustomerObsession(2018).Theflawlesstrackrecord ofthisICRAandWTAcertifiedfirmhasalsobeen honouredattheZeeBusinessDaretoDreamAward (2019).

PlansforGlobalExpansion

WhilePlanetcastcontinuestoholdapositionofpreeminenceintheSouth-Easternnations,the managementofthefirmnowaimstoexpandits sphereofinfluencetoEuropeandtheUS.Asthefirm preparedtoundertakesignificantexpansionintothe West,theservicesandsolutionsofferedbythebrand alsostandtoevolvefurther.Thisexpansion-based growthissettosoonputPlanetcastontheglobal broadcastingmap.

Ways CanLeaders Stroke the Fire of Innovation

Theinnovativespiritofsomebrandsissoinfectiousandcontagiousthatothersareinspiredbythemto stoketheirownfiresofinnovationandcreatenovelinventions.Suchshiningexamplesofexcellence exemplifytheverybestthemarkethastooffer.However,itisimportanttoprivilegetheroleofleadersin craftinganinnovativeworkculturewithintheorganizationthatfostersandpolishestheinquisitiveandcreative sidesofalltheteammembers,therebyencouraginginnovation.

Thehiddensecretofthemostinnovativebrandsinthemarkettodayishiddenintheirbehind-the-scenesstoryof howacultureofinventivethinkingisencouragedanddeveloped.Alotofhardworkisgoesintoempowering employees,settingupfavorableworkflows,andprioritizingspecificinitiativestoclimbtheladderofsuccess andinnovation.Listedbelowaresomeofthemostfruitfulwaysinwhichseniorleadershipcanstrategically encourageinnovationandnoveltywithintheorganization:

AdoptaMulti-FacetedApproachtoInnovation

Oneofthekeyguidingprincipleswhentryingtoinfusethespiritofinnovationintoabrand'sculturalDNA relatestoadoptingafreshapproachtomanagementasawhole.Leadersmuststrivetomakeinnovationa

commonthreadspanningacrossthe multiplelayersoftheorganization.It isimportanttoforegothe compartmentalizationofinnovative genius.

Thinkingcreativelymustbeamultifacetedendeavour.Itmustnot remainlimitedtoboardroom meetingswherecertainteamsare responsibleforideatingproductsand othersforideatingclevermarketing strategies.Instead,leadersmusttry tobreakdowninnovationintoits componentpartsandtackleeach individualchallengearisingfrom brainstormingsessionswithmuch moreagility.

MeasureYourInnovationMetrics

Carefully

Measuringanintangibleaspectofa businessorganizationisoneofthe mostarduoustaskstobeshouldered byaleader.Thistaskbecomeseven moreherculeanwhentheaspectto bemeasuredisasabstractasa culture.Thisimpliesthatasaleader youneedtoselectyourinnovation measuringyardstickcarefully Adoptingadata-drivenapproachcan nodoubtbefruitful,however,since we'vealreadyestablishedthatdata analyticscannotnecessarilymeasure intangibleaspectsofabusinesslike itsinnovationculture,thisroute seemstobeapoorchoice.

Instead,leaderscanoptfor measuringthereturnonstrategic partnershipsorhowmuchtimethe teamhasdedicatedtodiscovery.Itis importanttonotethatfiguringout therightinnovationmetricswill differfromonefirmtoanother dependingonthenatureofthe organization.Thus,eachleaderhas toidentifyher/hisownmeasuring yardandbuildher/hisownapproach

fromthereonwards.

OvercometheFearofFailing

Astheleaderoftheorganization, youareitsmoldingarchitect.You mustthereforetrytoembodythe veryprinciplesyouseektobuild yourteamupon.Thisalsorelated toeliminatingthefearoffailingto innovate.Alwaysrememberthe thumbrulethatifyouarenot failingenough,chancesarethat youarenotinnovatingmuch either.Acceptingfailureasapart andparceloftheinnovative thinkingprocessisthefirststep towardsbuildingacultureof ingeniousthinking.

Yourteammemberswillonlybe willingtotakealeapoffaithand innovateiftheyfeelthatfailingto succeedatthefirstattemptisalso ok.Thiscanonlybeachieved whenyouleadbyexampleand makesureyourteamunderstands thatfailingisaninevitable componentofone'sinnovation journey

MakeRetrospection Indispensable

Whilerecognizingthatmistakes arepartofcultivatingan innovativeworkculture,itisalso importanttocognizethe importanceofretrospective assessment.Learningtogrow fromyourmistakesisessential. Approachcorporateinnovation withawillingdrivetolearnfrom yourpreviousmisgivingsand pitfallstocurateadefinitivepath tosuccess.

Withouttappingintothislearning potentialyouwillmissouton underexploredopportunities.

Cultivatingacultureof innovationdependsonone's abilitytoseizesuchhidden opportunitieswhilecontinuingto growanddevelop

TakeaProactiveStance

Strokingthefireofinnovationis notenough,asaleaderyoumust bepreparedtotakeaction.A holisticallyroundedcultureof inventivenesscanonlybecrafted whenyoutakeaproactiverolein sanctioningthesenewideasinto full-swingcampaigns.Thatbeing said,asthechiefarchitectofthe organization,youmustalso interrogatetheworthofeach proposalbeforesanctioningitfor theprototypingphase.

Gatherdataontheproposaland trytomakeaninformeddecision. However,dosopromptly.Ifyou keepsittingoninnovativeideas fortoolong,chancesarethatthe ideawillsoonseizetobenovelas someoneelsewouldhavealready ideatedthesamebythen. Moreover,waitingfortoolong whensanctioningorrejectingan innovativeideamaydampenthe spiritofyourworkers, discouragingingeniousthinking.

Buildinganinnovativebrandis notaneasytask.Fewhave succeededincreatingsuchlasting legaciesoforiginalityand novelty.Buildingsuchabrand reliesonaformidablecorporate culturethatrestsoningenious ideationstrategies.Ifleaderscan optimizetheireffortsin implementingtheaforementioned strategies,thencreatingan innovativeculturecanbe streamlined

Leading transf ech globally

integration,Anthologyhas craftedavariegatedrangeof data-drivensolutionsfor campusestoreimagethe teaching,learning,and assessmentprocesses.

HeadquarteredinBocaRaton, thefirmhassecuredawellrenownedglobalfootprint, thankstoitsinspiredbasketof solutionsandservices.

Anthologyoffersthelargest EdTechecosystemonaglobal scaleforeducation,having combinedrecentlywith Blackboardtosupportmorethan 150millionusersin80countries.

tocatertoadvancedlearning.These solutionsaugmentclassroomlearning, takethestudentexperiencebeyond campusandbuildalumnianddonor loyalty

AHolisticApproach

Unifyingdatatoimprovethe operationalefficienciesofeducational institutionsisthegoalofthe organization.Eachsolutionideatedby theventureisanamalgamationofits decadesofhighereducationexpertise, innovation-centricleadership,andits ingeniousknowledgeofdata-driven technologies.

Mr. Raj Mruthyunjayappa

President, India Anthology Inc.

Thetechnologyrevolution,withits ingenioustoolsandsolutions, havehadasignificantimpact acrossvariousindustriesandsectorsand theeducationsectorhasnotremained immunefromthiswave.The conventionalvs.hybridmodeldebate withintheeducationfieldnowseemsto havereachedamootpointastechnology comestobehailedasthecornerstoneof thesector Today,imagininghigher educationorvocationaltrainingsans data-drivensolutionswouldberather impossible.

Onecompanythatremainsatthe forefrontofthistransformative revolutionisFlorida-basedEdTechfirm

Anthologywhichhaspavedthewayfor thedigitisationofcampuseseversince itsinception.Focusingontech

Withitsmissiontoprovidea dynamicanddatarich informationtotheglobal educationcommunity,Anthology helpslearners,leadersand educatorsachievetheirgoals throughmorethan60SaaS productsandservicesdesigned

“ ”

-Mr.PawasGoyal

Anthologyhashelpedinfuseefficacy intothemanagementofcampusesas wellasincorporatedefficiencyintothe learningprocessbyacceleratingthe advancementofdigitalcampuses acrosstheworld.Data-drivensolutions fromtheorganisationhaveimproved theprocessofstudentenrolmentand retention,facultyenablement,campus managementaswellasalumni engagement.

Anthologyprovideshighereducation enterprisesoftwareandsolutions aroundenrolmentmanagement, studentengagement,alumni fundraisingandinstitutional effectiveness.Anthology'ssolutions andservicesaredesignedtocreate operationalefficiencies,identify opportunities,andempower institutionswithdistinctproductsto unitedata,experiencesandinsights acrosscampus.

Robustleadership

Shoulderingtheresponsibilityof expandingAnthology'strailof ingenuityacrosscampusesintheAsiaPacific,Europe,MiddleEast,and

Thedevelopmentof theeducationsector indeveloping economiesis undoubtedlyhinged ontech-based scaling

Africa,RajMruthyunjayappaservesas thecompany'sPresident,India.Priorto helmingthiskeypositionatAnthology, Rajwasresponsiblefordispensinga similarrolewhenservingasthe ManagingDirectorforCampus ManagementInternational.

WithaMaster'sdegreeinComputer Applicationsfromtheprestigious MysoreUniversityandanhonorary doctorateinmanagementfromEcole SupérieureRobertdeSorbon,Franceas wellasovertwodecadesofstrategizing andbusinessoperationsexecutionsin globalregions,Rajhassecuredahigh levelofexpertiseacrossservice verticals.Rajbelievesthatthefutureof educationistechnology-backedandlies inthefasteradaptationofautomation, processmanagementandtech-based scaling.Rajhasplayedapivotalrolein expandingAnthology'ssphereof influenceintheIndianeducationsector

DistinctLegacy

Anthologyhascraftedadistinctlegacy ofexcellencewithinthedomainsof providingtech-basedsolutionsfor highereducationandskilldevelopment. Itsingenioustoolshaverendereditone ofthetop-mostEdTechfirmswitha globalsphereofinfluence. Anthology's technologysolutionshavehelped disruptnotonlythefieldofhigher educationbuthavealsocreatedadeep impactacrosstechnicalandvocational traininginstitutions.

ItisAnthology'sendeavourtoalign courseswithskilldevelopment,enable careerconversations,whilealso empoweringstudentleaders, organizationsandco-curricular engagementacrosscampustoenhance academicandexperientiallearning.

PioneeringInnovation

TheteamatAnthologyisheraldinga newdawnforthehighereducation sectorwithitsinventivesolutionsin serviceofcreatinganinspiringand infiniteworldoflearningwithout boundaries.Thecompanywascurated withanavowedmissionofcreatinga

moreholisticandorganisedcampuswideecosystemforhigher educationalinstitutions.Streamlining data-drivenoperationswithin educationalspacesremainsthemost pivotalgoalfortheventure.The technologysolutionsengineeredby Anthologyfocusonbridgingthegap betweendatafluencyandactionable insightderivation. Anthologybelievesthatensuring privacyandsecurityofclients'datais afoundationalprinciple.The companybelievesopennessisa criticalelementforinnovation. Anthologyiscommittedtoserveasan industryforcetoimproveoutcomes forlearnersandinstitutionsaswellas ensuretheadvancementofconnected knowledge.

HelpingPartnersAchievetheir Goals

EachsolutionatAnthologyiscrafted tohelpitsclientsachievetheirgoals throughthemostefficientand optimisedroutes.Leveragingbigdata,

automation,AI,ML,andmanyother industry-leadingtechtools,thefirmhas successfullyhelpededucational institutionsacrosstheworldbecome morestudent-friendly,transforming theircurriculumstobemorealigned withthevariousreal-timeindustry needs.Fosteringacultureoftechenabled,data-basedlearninghasaided bothlearnersandfacultymembersto remainastepaheadofthecurveaswell astoachievetheirobjectivesandgoals.

AComprehensiveBasketofSolutions

Anthologyoffershighereducation institutionsacomprehensivebasketof solutionsalongthefollowingverticals: Admissions&Enrolment Management StudentSuccess,Engagement &Retention

EnterpriseApplications SolutionsforInstitutional&Learning Effectiveness SolutionsforAlumni&Advancement

TransformingEdTechinIndia

Anthologyhaspartneredwithseveral highereducationandstategovernmentledupskillingmissionsinIndia.The firm'sSkillDevelopmentManagement Systemstreamlinestrainingand placementsforgovernmentagencies.Its state-of-the-artUniversityManagement Systemwasthefirstcentralisedskill developmentplatformofitskindtobe adoptedinIndiaandcurrentlycovers14 universitiesinMaharashtraaswellas 4700affiliatedcolleges.

ABrightFuture

WithitsrecentmergerwithBlackboard, oneoftheleadinglearningtechfirms, Anthologyaimstocontinuefuellingthe fireofinnovationtoideatesolutions thatperpetuateitspositionasafirm aheadofthemarketcurve.The companyisuniquelypositionedto enabledeeperinsightsaboutthelearner sothatinstitutionscandeliver unmatchedpersonalizedexperiences andoutcomesacrossthefulllearner lifecycle.

Anthologyseeksto reimaginetheworldof EdTech.Withits streamlineddata-point convergences, transparentandsimple operationalprotocols andimpeccable compliancerecords, solutionsfrom Anthologyare holisticallysatiating clientdemands “ ”

-Mr.PawasGoyal

Perpetuallyfuellingthefireofinnovationistheuncontestedkeytounlockingsuccessintheindustry. Brandsthatliveandbreathethisphilosophyhaveregistereditsmyriadfruitfulbenefits.However,given thegrowingneedtobecomemoreenvironmentallyconscious,wemustrememberthatsustainabilityis equallycriticaltomakeadifferenceinthemarkettoday

Sustainableinnovationbecomesanimportantaspectofbusinessideationatthisjuncture.Thisimpliesthat brandsnolongermustthinkaboutdifferentcampaignsthatshowcasetheiringenuity,buttheymustalsowork ardentlytomakethesecampaignsmoresustainableandconscientious.Inthecontemporarytimes,the inseparablebondbetweenbusinessinnovationandsustainabilityhasthusbecomeapparent.Brandsthatdeny theimportanceofthisseminalconnectionareboundtofacetheill-effectsofsuchnegation.

WhatisSustainableInnovation?

Theconceptofsustainableinnovationisquiteelementary.Itreferstothesametraditionalideationprocedures thatcreateinnovativeproducts,services,andcampaigns,butwithanaddedsenseofconcernforscarce resourcesandtheenvironmentaltoolofsuchprocedure.Inotherwords,itsimplyreferstobusinessinnovation that'sdrivenbyanenvironmentalandsocialconsciousness.

Theenvironmentallyawaredesignsandpracticesofabusinessinvariablyhelpachieveeconomicgrowthwhile simultaneouslyamelioratingtheharmfuleffectsofsuchpracticesonourecosystem.Businessesarebecoming moreattunedtothedoctrinethattheymustbeabletousethescarceresourcesoftheecosysteminamuchmore

judiciousmannerinordertosecure thosereservesforthefuture generations.Thishasin-turnbecome thecornerstoneofsustainable innovationthat'sguidingbusiness modelsinthecurrentera.

SustainableInnovationis ChangingtheWorldofBusiness

Thedisruptivecapacitiesof sustainableinnovationcannotbe doubtedforevenabriefmomentof time.Withalarge-scaleadaptionof thisprincipleacrossthebusiness domains,wehavewitnesseda correspondingchangeinthevery natureofbrandsandwhattheyhave tooffer.Sustainableinnovationhas alteredthemarketlandscapeand withitabrand'sapproachtogrowth inthefollowingways:

1.CreatingBetterBusinessModels

Withtheincorporationofsustainable innovationstrategies,brandshave beenabletocuratebetterbusiness modelsthataremuchmore streamlinedandeffective.Sincethe focusofinnovativesustainablyis invariablyuponthereductionand recyclingofwastematerials,brands thathaveoptedforthisstrategyhave minimizedwastefulexcessesand embracedamorestreamlined approachtobusinessdevelopment andgrowth.Withsuchimproved processesdominatingthemarketit hasbecomealmostnextto impossibleforlargecorporationsto defendtheexistingstatusquo.They toohavebeenforcedtoembracethis changingwaveofsustainability

2.SatiatingEvolvedCustomer Demands

Oneofthecorefactorsthathas contributedtowardsthepopularity

andacceptanceofsustainable innovationinthemarketisthe changeithasensuedinthehearts andmindsoftheconsumers.

Consumerstodayaremorelikely topurchasefrombrandsthat believeinsustainability Ashighly informedandconscious individuals,consumerstodayare muchmoreconcernedabout connectingwithbrandsthatalign withtheirownvalues-whetherit isintermsoffairandethicallabor practicesorenvironmentally consciousbusinessprocesses. Thus,withachangeinconsumer attitudes,acorrespondingchange inbusinessesisalmostimpossible toresist.

3.MakingtheWorldofBusiness aCollaborativeOne

Anotherwayinwhichsustainable innovationhastransformedthe marketisthatithascontributed towardsmakingcross-industry collaborationsnotonlynecessary butalsoeasy.Asaconceptthat needsthesupportandhelpof others,sustainableinnovationhas ensuredthatthevalueofits strategiescanonlybe unlockedwithcross-industry collaborations,therebychanging 'valuechains'into'valuewebs'.

InstancesofSustainable Innovation

·Whilethemarketisteeming withsuchexamples,herearea fewthathavebeenthemost conspicuousandrevolutionary intherecentpast:

Theproductionofcarbonneutralplasticshasbeen undertakenbyindustriesallover

Editor's

theworldtoreducetheuseof traditionalplasticthattakes yearstodecomposeandis harmfulfortheenvironment.

·TheGreenBuildingInitiative hasinstitutednew, environmentallyconscious standardsofconstructingand repairingnewandoldbuildings.

·ThePowWowmobileapphas beendevelopedasaresultof sustainableinnovativestrategies andisknownfornotifying farmersoftheirexcesswater andelectricityusage.Thishelps preventwastageaswellasseal leaksassoonastheproblem starts.

·TheFitbitlikeappJoro, measuresyourcarbon consumptionandanalyzesyour relativecarbonimpact.Italso suggestswaysofreducingyour carbonfootprint.

Sustainabilityisundoubtedlythe onlywayforward.Giventhe rapidenvironmentaldeclineofthe presentday,weoughttotake thesebusinesspracticesquite seriously.Althoughmostbrands aretryingtoembracethese practices,therearestillafewwho havebeenunabletoadoptthem holistically.However,boththe timetoinnovateandhelpsavethe environmentisnow,andwemust takestockofthismomentassoon aspossible!

CEO Cylsys Software Solution Pvt. Ltd. Mr. Pawas Goyal

offeredbythefirmrangefrom softwareandmobileapplication developmenttodigital marketingandBPOservices.

MeetingtheArchitect

Cylsyshasbeenmouldedinto anindustry-leading,pioneering ITfirmundertheastute guidanceandexpertiseofits seasonedCEO,Mr.Pawas Goyal.Renownedas'The Pioneer'intheMumbaiIT industry,Mr.Goyalisa versatileandsolution-focused ITprofessionalhaving extensiveyearsofexperiencein theITandKPOsectors.Hehas gained

The Ingenious IT Solutions Provider Modifying the Business Landscape “

anunparalleledreputationinthe domainofcurating,executing,and transportingcomprehensive,needspecificbusiness-enhancingIT solutionstoclientfirms,effectively fuellingtheiroverallbusinessgrowth andboostingtheirrevenuelevels. Mr.Goyalleveragedhisyearsof experiencetoestablishCylsys.His visionwasbroughttofruitionin 2010,withthefirm'smuchawaited marketlaunch. Heischannelledby thevaluesofperseverance,patience, andaninsatiablehungerforlearning. Abelieverinthefruitfuloutcomesof teamwork,Mr.Goyalassertsthat withouthisteamofdedicated professionalstosupporthim,Cylsys couldnothaveattainedtheace marketpositionitholdstoday.Under hisguidance,Cylsyshasbecomea formidablemarketforceanda leadingnameintheITsector

TheCovid-19pandemicchanged theglobalbusinesslandscape, infusingacertainunparalleled senseofimmediacyintothedigitisation process.Withlockdownsineffectacross thecountry,moreandmorebusinesses neededassistanceintheirdigital migrationjourneys.Thisiswhere industry-leadingfirmslikeCylsys SoftwareSolutionPvt.Ltd.becamethe much-neededinnovationmessiahs. TheMumbai-basedfirmprovides360degreeITassistanceandguidancetoits clientsacrossbusinessverticals.

Regardedasaninnovativepioneerinthe ITdomain,Cylsyshascraftedamarket legacyofexcellenceeversinceits inceptionin2010.Asanindustry trailblazer,theinnovativesolutions

-Mr.PawasGoyal

CornerstonesofSuccess Integrityandtransparencyarewoven intotheveryfabricofthefirm's operationalmatrix.Thefirm'slegacy ofexcellenceisgroundedinits unwaveringcommitmenttoreliable service.Cylsyspridesitselfonthe unparalleledvalueitplaceson privilegingtheneedsoftheclient. Clientsatisfactionisattheheartof everyendeavourandproject undertakenbythefirm.This optimisedlevelofclientgratification ismadepossiblebytheexpertteam ofhighlyexperiencedprofessionalsat Cylsys.Theirrelentlesseffortsand impeccableteamworkhelpideate novelandcustomisedITsolutions thatbestfittheneedsoftheclient.

Whatmakesus differentfrom competitorswould havetobeour brilliantteam,our senseofintegrity anddedication, alongwithour drivetoexceed theclient's expectations

SecuringaMarketEdge

Cylsyshassecuredadistinctmarket nicheowingtoitsuniqueapproachto themarket.Unlikeitsmarket competitors,Cylsysisguidedonitspath ofinnovationbythesimplemotivationthesuccessofitsclients.AsMr.Goyal asserts,“Wearepartnersintheclient's businessgoalsandifwecancontribute totheclient'ssuccessviaour contributioninthesoftware developmentoftheirproject,nothing meansmorethanthat.”Theteamof expertsatCylsysisinspiredto perpetuallystrokethefiresofinnovation toexceedtheexpectationsofitsclients. Thededicationandintegrityofthefirm setitapartfromtherestofitsmarket competitors.

AComprehensiveBasketof Services

Asanindustry-leadingsoftwaresolution provider,Cylsysoffersitsclientsa comprehensivebasketofITsolutions. Eachinnovativesoftwaresolution ideatedbytheCylsysteamleverages cutting-edgetechtoolstohelpclients attaintangiblebusinessgrowthand development.Synthesisingtheingenious facetsofCloudcomputing,mobility,big data,andsocialconnectivity,the companyhashelpeditsexpansive clienteleattainunmatchedmarket success.The360-degreeapproachofthe firmhaspromptedittomakeholistic solutionsavailableinthefollowingkey businessverticals:

SoftwareandMobileApplication Development-TheteamatCylsysis committedtocraftingsoftwareand mobileapplicationswithan impeccableUIemphasis.Thefirm specialisesinbuildingAndroid,iOS, cross-platform,reactnative,and progressivewebapps.

ITStaffing-Skillset-specificIThiring ismadeultra-easybyCylsys.The multistagehiringprocessbeginsby understandingtheneedsoftheclient tomatchthemwiththerighttalent

OurITStaffing Businessverticalis alsodoinggreatas Companiesare findingitdifficultto findtalented developerresources fortheirshortterm projects.Cylsyshas ahugepoolof skilledresources acrosstechnologies whocanbedeployed atveryshortnotice. Thesearetypically forperiodsof4-6 months.It'sawinwinsituationforboth theClientandus

“ ”

-Mr.PawasGoyal

theyareseekingforshortterm projectsorforthelongterm.

DigitalMarketing-Cylsysprovides aplethoraofdigitalmarketing servicestoitsclients.Fromorganic andpaidpromotionstobrand development,theteamof marketingexpertsatCylsys ensuresthattheuserengagement levelsofyourbrandaresufficiently boostedanddriveyourhighersales numbers.

UnicornOps-Thelatestoffering fromthecompanyincludes outsourcingservicesthatallow

clientstotransfertheircritical backendoperationstoUnicorn Opstoenjoyamorestreamlined approachtogrowthandsuccess.

Apartfromtheseofferings,Cylsys alsoofferssoftwareconsulting, UI/UXdesigning,e-commerce,cloud migration,AI/MLassistance,and AMCapplicationservices.

ExcitingNewOfferings

TheCovid-19pandemicdidnotslow downtheinnovativedriveofthefirm. Duringthecourseofthepandemic, Cylsysdevelopedseveralpath breakingmobileapplicationsforits clients.Continuingonitspathof ingenuity,CylsysGrouphasrecently launcheditsoutstandingproductlike FreeITstaffing–acuttingedgeCRM thatautomatestheentireHRbusiness process,facilitatingend-to-end solutionsintheITStaffingdomain. Moreover,ITLeadManagerisyet anotherpropositionbythecompany thatisknowntobeapath-breaking CRMassistingtheentirejourneyof leadgenerationtoleadconversion whereoptimumutilizationof companyresourcesistranslatedto highersalesandrevenueforthe company.

AnothernewofferingfromCylsysis itsOutsourcingServiceventuretitled UnicornOps.Clientscanoutsource theircriticalbackendfunctionsto UnicornOpstoobtainresults accordingtotheirsetdesired parameters.Theventureoffers serviceslikeBPO,LeadGeneration, HR,anddataentry Thecompany looksforwardtoupscalethisventure intheupcomingmonthsof2022. Whilethecompanybelievesin embodyingacautiousapproachto expansion,itsleadershipdoeshopeto witnessCylsysbecominganIT phenomenoninthecourseofthenext 5years.

Why Do You Need An Innovation Strategy Brand?

For Your I

nnovationisfuelledbyastrategicapproach tonovelideation.Withoutawell-defined andcomprehensiveplan,nobrandcan continueinnovationinresponsetothechanging needsofcustomers.Aninnovationstrategyacts asaguidinglightonthepathtothinking differentlyandaddingrenewedvaluetoyour venture.Itessentiallyincludesasetofpolicy decisionsgearedtowardsachievingsuccess amongthechangedmarketscenario. Brandsthathavecraftedalegacyofinnovation knowthevalueofsuchastrategicapproach. Theyunderstandthatinnovationisinitiatedand sustainedbyenvironmentalandmanagerial factorsasmuchasbypersonaltalentsandskills.

WhyisanInnovationStrategyImportant? Aholisticallycomprehensiveinnovative strategyhelpsfulfillanumberofimportant aspectsofabrand'soperation.Someofthemain boonsofideatingsuchastrategyareasfollows:

·ClarifyingGoalsandPriorities

Oneofthemostseminalandprimaryaimsofan innovationstrategyrelatestoitsabilityof sharpeningthebrand'sfocusonitsavowedgoals ofinnovation.Byclearlyoutliningthesegoals, thepathtoachievingthembecomeseasyand streamlined.

·MakesBrandsWanttoAchieveMore Anothersignificantcontributionofaninnovation strategyisintermsofmakingbrandsawareof theneedtomaintainasetmomentumwhenit comestoinnovating.Itisimportanttohavea blueprintfortheorganization'sapproachtowards itsfutureofinnovation.Oncethemomentumis lost,itcanbeverydifficultforeventhemost innovativecompaniestoideatechange.

·FostersAlignment

Whenaninnovationstrategyisimplemented acrossanorganization'sfloorofoperation,it helpsfosterasenseofalignmentamongthe teammembers.Theyaremoreintuneabouthow toplaytheirspecificpartsintheplaninsteadof blindlyfollowingorders,withoutnecessarily understandingtheoverarchingpicture.

·MakingLongTermSuccessPossible

Togaincompetitiveadvantageinthemarket, everybrandmustinvestinideatingawellinformedandthoroughlyresearchedplan-ofaction.Withoutthisguidinglight,attaininglongtermsuccesswillbeimpossibleforabrand.

KindsofInnovationstrategies

Whilewehavespokenabouttheimportance ofinnovationstrategies,itisequallyimportantto selectonethatbefitstheorganization'savowed goalsandobjectives.Whilesomestrategiesare basedontechnologyinnovation,othersmay emphasizeonbusinessprocesses.Generally,all innovationstrategiescanbeclassedunder4main categories.

1.RoutineInnovation

Asthenamesuggests,routineinnovationrelates tooptimizingtheexistingpotentialitiesofa company.Leadersmustideateinnovation

strategiesthatfullyexploitthehiddentalents, skills,andallotherresourcesofthebrand.Such innovationsservetheexistingclienteleofthe brandandhelpsatisfytheirnewlyemergentneeds. Thiscanincludelaunchinganewversionofan existingproduct.

2.DisruptiveInnovation

Thiskindofinnovationfocusesonthecreationof awholenewbusinessmodel,essentiallyonethat challengesthebusinessmodelsofitsmarket competitors.Themaingoalofsuchaninnovation strategyistodisrupttheexistingnormsofthe market,suchthatitscompetitorsarealsoforcedto adapttothenewnormaltherebychangingtheway thebusinessaswholewaspreviously conceptualized.

3.RadicalInnovation

Radicalinnovationnecessitatestechnological innovationthatcanfitwellwithintheconfinesof thebrand'sexistingbusinessmodel.Thus,inthis kindofinnovation,thereisnoneedtoushera holisticoverhaulofthebrand'sbusinessmodel, ratherinnovationcansimplybefuelledby leveragingtheboonsoftechtools.

4.ArchitecturalInnovation

Thistypeofinnovationstrategiesareoneofthe mostdifficultonestoideateandfollow-through, sincetheyexemplifyacombinationofbothnew technologicaltoolsaswellastheimplementation ofanewbusinessmodel.

Whenthinkingaboutanewbusinessstrategy,it isimportanttoacknowledgetheboonsandbanesof selectingaparticularapproachtoinnovation.Itis quitenaturalthatyoumayfeelapalpableneedto innovate,giventheconstantlychangingmarket scenario.However,donotrushintothisdomain. Taketimetothinkaboutaholisticstrategythatwill guideyourquesttoinnovate.Asmentionedabove, youcanchoosefromthe4categoriesofstrategiesto findyouridealmatchvis-à-visthegoalsofyour organization.Remembertothinkeachstepthroughin quiteathoroughmannertobeabletoachievesuccess inthishighlycompetitivedigitalage

Latest

Tech Tools

Shaping Innovation across Industries

Inthecurrentdigitalage,technologyhasbecomeseminalinguidingandshapinginnovativebrands.The mostformidableinnovationtrendsleadingcurrentlydominatingthemarkethaveinvariablyleveragedthe boonsofmoderntechtoolstobecomethesensationtheyaretoday Technologyisthustheindispensable digitalhandshapingagility,innovation,andbusinessgrowthintherapidtransformingmarketlandscape. Withoutthemoderntheincorporationofmoderntechnology,wecannotpossiblyimageafuturethat'sinnovative andbrilliant.

TechtoolslikeAI,blockchain,ML,andothershaveplayedakeyroleinredefiningtheverymeaningof innovationandautomationalongmyriadindustryverticals.Therefore,recognizingtheimportanceoftechtools ispivotalwhentalkingaboutthecreationandnurturingofinnovativebrands.Butwemustalsoappraisethese brandsandtheiringeniousdrivestoperceptivelyincorporatethesetoolsintotheirbrandstrategiesand campaigns.Listedbelowaresomeoftheexemplarytechtrendsthathaveshapedthegrowthtrajectoriesof innovativebrandsin2021:

1.Blockchain

Therealinnovativeonusliesin beingabletostrategicallyand creativelyuseatechtoolfor purposesotherthantheespecially dedicatedones.Thisissomething thatmanybrandshaveachievedwith thecovetedblockchaintech.while wespeakofblockchaintechnology, weoftentendtothinkaboutthe worldofcrypto,however,innovative brandshaveleveragedtheboonsof thistechtoolforthesimplificationof storageandtransactionaspectsof theirbusinessmodels.

Theingenuityofblockchaintechhas beenusedbyhealthcarebrands, retailmarketers,fintech,andecommercebrandstodecentralize controlandeliminatethird-party interferences.Itisalsobeingused creativelytoleadinnovationinthe bankingsector.DistributedFinance isanup-and-comingfieldguidedby theinnovativeutilizationof blockchaintech.

2.Edgecomputing

Tocraftaninnovativebrand,you needtobeabletoaccessand computedatasetsatanaccelerated pace.Inthecurrentdigitalage, laggingisequivalenttoredundancy Edgecomputinghasbeena significanttechtoolinhelpingfirms overcomethiscoresetback.Since dataanalysisformsthecornerstone ofanyinnovativecampaign,brands areincreasinglyusingedge computingtominimizelatencyand responsetime.

What'smoreisthatinnovative brandsareembracingedge computingtominimizecostsof storingdatasetswhileavailingofthe easytocategoricallyclassifying

them.Brandshavealsoventured intousingthebenefitsofedgeto fueltheevolutionoftheInternet ofThings.Forinstance,using dronesthatdirectly communicationwithan enterprise'sIoTplatformand conductpeer-to-peerexchanges.

3.ArtificialIntelligence

Whenlistingthemostingenious toolsshapinginnovation,wejust cannotaffordtobypassthe importanceofAI.Withtheever expandingdomainofAI, innovationseemstobethe inevitableend-product.Wehave alreadywitnessedtheideationof productslikeAlterEgo,thatisa mind-readingwearableandthe humanrobot,Sophia.

WiththehorizonsofAI overflowingwithinnovative possibilities,manybrandsacross industryverticalsaretryingto inventtheirownversionsofAI dronesandrobots.Whilemany havealreadystreamlinedtheir deliverychannelsbyvirtueofAIempoweredtools,otherswillsoon followsuit.

4.Automation

Undertheblankettermof automationwecanclassseveral differenttypesoftechtools. Whilewehavecoveredsome alreadyonthislist–likeAI-there areafewothersthatcontributeto therisingtideofinnovationinthe industry.RoboticProcess Automation,NaturalLanguage Processing,low-codeplatforms coupledwiththeoverall democraticizationoftechnology hasleadtoaorganization-wide

distributionofpowerful capacities.Thisimpliesthat innovationcannowbefuellednot onlybytopexecutivesand managementlevelplayers,but canbeequallypossibleatthe grassrootsoftheorganization. Thishelpsmakeeveryemployee aninnovator,aningenious architect,possessingtheability andaccesstotoolsneededtocraft somethingunforeseen.

Sincebrandshaveahugevolume ofoptionstochoosefrom,they alsohavethecapabilitiesof moldingeachtechtoolaccording totheirownspecificneedsand requirements.Customizingeach layeroftecharchitecturehas furtherfosteredthegrowthof innovativecampaignsand strategiesforbusinesses.The aforementionedtechtoolsare simplythetipoftheiceberg. Thereareseveralotheremerging toolsthatareproductsofthe innovativespiritsofbrands.Thus, innovationassuchisatwo-way process.Whiletechtoolshelp boostinnovativecapacitiesof brands,newtoolsmaybeideated asaresultofthisinnovativedrive. Brandsareequallyresponsiblefor infusingnoveltyintothefieldof technologyandaddingtoits arsenalofrevolutionarytools

Infusing Innovation into Real Estate Financing & Consulting KEG-Financial, INC.

unparalleledservicerecordsof thecompanyhavebeen recognisedwithseveral accoladesincludingtheAward forExcellenceinFaith-Based Financing(2020).

MeetingtheManbehindthe Venture

Realestatefinancingisadistinct marketnichethatrequiresa specialkindofingenuityto succeed.Understandingtheneedsof clients,theirdreamsandrealisingthe samewithproperfinancingsolutionsisa taskonlyfewfirmscaneffectively master.KEG-Financialisonenamethat hasdisruptedtherealestateconsulting andfinancingmarketforever. Amalgamatingthebestofdigital technologieswithahumantouch,KEGFinancialisredefiningthewayrealestate financingisimaged.Asaleadingprivate globalcommercialrealestateconsulting firm,theventurespecialisesin project/newdevelopment,commercial realestatefinancing,andcommercial businessfinancing.The Kendall McKnight Chairman, CEO & CSO, KEG-Financial, INC.

KEG-Financialisledonitspath ofingenuityunderthebrilliant leadershipprowessofits Chairman,CEO,andChief StrategicOfficer,Mr.Kendall McKnight.Hailingfroma backgroundinsalesand management,Kendallcomes withtop-notchexperienceinthe fieldsofsales,customerservice, consulting,andpublicrelations. Apartfromhisextensive expertiseincorporate Thereare many solutionsto everyproblem, beopento suggestionsin howtosolve them “ ”

-KendallMcKnight

businessintegrations,advisory managementconsulting,joint ventureandpartnership managements,Kendall's charismatic,positive,anddedicated leadershipstylehashelpedpropel thesuccessofKEG-Financial.Heis reveredasanexcellent communicator,withimpeccable listeningskillsthatmakehimakey relationshipbuilderandindustry leader

InspiredbythefamousColinPowell quote–'Therearenosecretsto success.Itistheresultof preparation,hardwork,andlearning fromfailure',Kendallisafirm believerinthepowerofdiligent hardwork.UnderKendall'sastute guidance,KEG-Financialhasrisen totheapexofthemarketorderina veryshorttime.Asthewinnerofthe BestCommercialRealEstate FinanceAdvisoryfor2020and2021 (SouthAtlanticUSA),KEGFinancialisoneofthemostsoughtafterrealestatefinancing consultanciesintheUS.

CoreTenetsoftheBrand KEG-Financialisbasedonthe centralpillarsofcustomerservice andteamwork.Byvaluingthe ingenuityofitsteammembers, KEG-Financialensuresholistic employeesatisfaction.Thebrand hasbeencraftedtoreflectthe dedicationofitshardworkingteam towardsmaximisingcustomer satisfaction.Therelentlesseffortsof theteamhaveensuredthatnostone remainsunturnedtosatiatetheneeds oftheclient.

InnovatingasaTeam Teamworkisattheheartofthe unmatchedservicesofferedbythis globallyrenownedcommercialreal estateconsultingfirm.Duringtheinitial days,Kendallwouldjugglemultiple responsibilitiestoensuretheywere sufficientlyfulfilled.However,overthe years,hehassuccessfullycraftedateam ofdedicatedexpertsandprofessionals whohelpstreamlinetheoperationsof theventure.

AnnihilatingRoadblocks

Overcomingroadblocksonthepathof successiscommonforallgreatleaders. Kendallisnostrangertosuchobstacles andchallenges.Overtheyears,heand histeamatKEG-Financialhave mitigatedmanysuchchallenges. Kendallattributeshissuccessin annihilatingsuchobstaclestohis supportivewifeand'pray,plan,process, andproceed'formula.Climbingthe laddertothepinnacleofsuccesswould beimpossiblewithoutthem.

CrackingtheCustomerSatisfaction Formula

AtKEG-Financial,thefocusisnot simplylimitedtobringingtheclient's visiontofruition,butisratheraboutthe holisticsatisfactionoftheclient. Personalisingservicesbeginsbyfirst understandingtheclientasan individual.Thisallowstheteamtogain insightsintothevisiontheclientwants tomaterialise.

Withanastutelydesignedcustomer satisfactionandretentionsystem,KEGFinancialhassucceededinattainingthe acepositioninthemarket.Thefirm embarksonajourneyofperpetual improvementbyactivelyseekingand incorporatingclientfeedbacks.The speciallycuratedcustomerretention teamworksrelentlesslytoensure

-KendallMcKnight

clientsarehappywiththeservicesof thefirmwithregularfollow-upsand offersassistanceforanyupcoming projects.

Preservingthe'HumanElement' inOurDigitisationJourneys Innovation,forKendall,isnotjust abouttheuseofmoderntechtools. Ratheritisaboutstrikingacongenial equilibriumbetweentechnologyand thehumanelement.Loosingthis invaluablehumanconnectionwill onlybringperiltotheworld, accordingtoKendall.Inthemidstof theongoingwhirlwindof digitisation,avoidingthiscanbe difficult,however,itisdefinitelynot impossible.AsKendallasserts,“The oldadagethatpeoplebuyfrom peopletheyliketoworkwithstill standstoday,butifwedigitize everything,welosethathuman connectionwherepeoplemakethe decisiontobuyornottobuy.”

EmpoweringIngenuity

StrategicbrainstormingatKEGFinancialisaprocesscharacterised byhealthydiscussionsaboutthe variouswaysoftacklingchallenges.

TheteamatKEG-Financialrunson thisempowerment-drivenfuel.

Kendallbelievesinvaluingdifferent perspectivesandhisteamofexperts providestheventurewithjustthat. Heasserts,“Youdon'tneedyesmen orwomenaroundyou,youneed peopletogiveyouadifferent perspectivefromtimetotime.There arealwaysmanysolutionstoevery problem,beopentosuggestionsin howtosolvethem.”Thishelps empowerhisteammemberstothink outsidetheboxandcomeupwith solutionsthatarebothuniqueand effective.

AFlexibleApproach

Thepandemicyearshavelefta lastingimpactontheoperationsof theventure.Thecompany'sagile outlookandastuteadaptabilityhelped itmitigatesomeofthechallenges arisingfromthepandemic.As Kendallpropounds,“Wehadtopivot tokeepthingsgoingandtakeonnew clientsandnewsectorswehavenot workedwithinthepast.”

FutureCalling

AsKEG-Financialcontinuestogrow andconquernewterrainsofsuccess, Kendallstatesthattheventurewill soonmoveintoCommercialReal EstateDevelopment.Thecompanyis alreadyintouchwithpossible partnerstostartadivisionfor developingitsownprojects.

Thepathto successisa simpleformula pray,plan, process,and proceed “ ”

to Incorporate into your Business Model in 2022 Digital Marketing Trends

Marketingisoneofthemostessentialwaysofensuringthatyourbusinesscontinuestogrowpersistently Theonslaughtofdigitizationhasreshapedtheprinciplesofmarketingquiteeffectively.Insucha scenario,workingtoacemarketingstrategiesisaprioritynocompanycansidetothebackburner Sincewehappentoliveinahyper-dynamicworld,likealltrends,digitalmarketingtrendsalsochangedoverthe courseofmonths,letaloneyears.Thus,asweapproachanewyear,it'simportanttoanalyzewhichmarketingtrends willdominatethemarketlandscape.Listedbelowarethetop5marketingtrendscompaniesshouldincorporateinto theirstrategiesfor2022:

1.Mobile-BasedMarketing

Theoverwhelmingpopularityofa smartphonecannotbenegatedwhenit comestocuratingmarketing strategies.Sincealmostevery customerhasaccesstoasmartphone, firmshavetobasetheircontentand marketingstrategiesprimarilyon holisticallycapturingthissectionof theaudience.Mobile-friendlycontent ispredictedtobeamajorgamechangerin2022.Thistranslatesinto theneedtodevelopwebpagesand contentthat'soptimizedformobile phones.Nopotentialcustomerwillbe interestedinvisitingyoursiteifit's notmobile-friendly.Thiswouldin turnreducetrafficonyourpagethat canhavenegativeconsequencesfor yourbrandrecallvalue.Thus, curatingpagesandcontentwitha mobile-firstapproachin2022canhelp revolutionizethefutureofyourfirm.

2.Automation

Whileautomationhasbecomean essentialpartofallbusiness processes,itsinfluenceisboundto furtherexpandintheupcomingdays of2022.Whenitcomestomarketing, companiescanintroduce automationiftheyalreadyhaven't-forrepetitive

taskslikee-mailmarketing campaignsorcustomerfeedback surveys.Automatingtheseaspects ofyourmarketingchannelshelps inturningwindow-shopping experiencesintosure-shotsales. Forinstance,ifacustomerhappens toaddafewitemstohercartand thenabandonit,apersonalized emailremindingherofthe abandonedcartcanbe automaticallytriggeredthrough thissystem.Thiscanthentranslate intoahotsale!

3.VideoContent

Theunparalleledpopularityof videocontentisexpectedto increasebyleapsandboundsin 2022.Companiescancapitalizeon thistrendbyusingvideocontentas apartoftheirSEOandsocial mediamarketingstrategies.From IGTVandReelstoTikToks, YouTubevideos,theoptionsare endlesswhenwelookatthe domainofvideocontent.Alittle insightfirmscankeepinmindis thatcreatingacustomized thumbnailfortheirvideosand addingatranscripttothemwill helpdrawmoretraffictotheirsites. RegularReelsandstoriesalsohelp boosttraffic.Trackingragingvideo trendsfromtimetotimewillhelp companieskeepinsyncwiththe latestdevelopmentsinthefieldof videocontentgeneration.

4.ShoppablePosts

Thiscategoryofpostshadits inceptionwiththeblooming growthofsocialmediaplatforms likeInstagram.Accordingto predictions,shoppablepostsare suretodominatethespaceof digitalmarketingin2022.All companiesneedtodotoacethis trendistopostaphotoon

Instagramwiththeirproductsand whencustomersclickthepost,they canfindallinformationaboutthe product–includingitsprice-listed inacomprehensivemanner Thus, theyjusthavetoclickonthe producttoshopwhilestillon Instagram.Thishelpsimprovethe shoppingexperienceofthe individualaswellasboostyour sales.

5.EducationalContentwillGain Ground Thisdigitalmarketingtrendis alreadyahitin2021,butit'sbound toexponentiallygrowin2022. Hardsellingcontenthasalready beendiscardedinfavorofmore subtle,educationalcontent strategiesthatinformthecustomer aboutthebenefitsandfeaturesofa productratherthanfocusonselling themaproductbyatallcosts! Contentthateducates,engages,and empowerswinsoveronethat's tryingtosellaproductfrom beginningtoend!Ifcompanies reshapetheircontentstrategiesto bemorepeople-orientedand highlighttheboonsandbanesofa producttoprovideamoregeneral understandingofthesameamong customers,they'resuretowitness growthin2022.

Whiletheabovementionedtrends areonlysomeofthewaysdigital marketingwillchangein2022, companieswillhavetokeep themselveswell-informedaboutall thesuddenanderraticchangesthat mighthappeninthemarket overnight.Sincetrendsarebound torapidlytransitionfromonezone toanother,firmsmustbeprepared totakealeapoffaithwhenever needed!

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