Chamber Magazine: New Castle-Henry County, Indiana. Spring 2012.

New Castle | Henry County

Chamber Magazine Spring 2012

Heart matters Inside Henry County Hospital’s new Cardiovascular Center

Goodwin Brothers

provides more than 100 years of history & service

New transformations at Glen Oaks Health Campus

Saddle CLUB

Super-sized crowds pump $5 million into local economy

• Advanced Wound Center • Advanced Wound Center Antolin, Benninger & Benson • •Antolin, Benninger & Benson Obstetrics and Gynecology Obstetrics and Gynecology HealthRidge Wellness Center • •HealthRidge Wellness Center Henry County Anesthesia Services • •Henry County Anesthesia Services Henry County Cardiology • •Henry County Cardiology

s s u u c c o f r Ou . u . o u y o n o is

Henry County Center • •Henry County Center forfor Orthopedic Surgery & Sports Medicine Orthopedic Surgery & Sports Medicine Henry County Hospice • •Henry County Hospice • •Henry County Home Care Henry County Home Care • •Henry County Radiology Henry County Radiology • •Henry County Henry County Rehabilitation Services Rehabilitation Services • •Henry County Sleep Center Henry County Sleep Center • •Henry County Sports Medicine Henry County Sports Medicine • •Neighborhood Pharmacy - Neighborhood Pharmacy Three Convenient Locations Three Convenient Locations • New Castle Clinic • New Castle Clinic • New Castle Family & •Internal New Castle Family & Medicine Internal Medicine • New Castle Pediatrics • New Castle Pediatrics • New Castle Walk-In Care • New Castle Walk-In Care • Strong, Brunck & Barrett •Surgical Strong,Specialists Brunck & Barrett Surgical Specialists

1000 N. 16th St., New Castle, IN 47362 · 521.0890

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Business/Citizen of the Year are examples for all

E

ach year, the Chamber has the privilege of celebrating the great people and businesses in our community by awarding the Citizen of the Year and Business of the Year awards at our annual meeting in March.

As the nominations for Business of the Year began to roll in, I was EXECUTIVE reminded of the many great employers DIRECTOR we have in Henry County. If it were up to me, I would award them all!

Fortunately, your Chamber Board Missy of Directors takes the selection very Modesitt seriously and works diligently to recognize the business that shows longevity, financial responsibility, commitment to employees and customers, community involvement, company image and Chamber membership.

The 2011 Chamber Business of the Year is Heritage House of New Castle.

We are proud to honor them with this award. Heritage House of New Castle meets all of these criteria and more.

The Chamber Citizen of the Year is selected by the five previous winners of the award. Again, I was relieved not to have been involved in selecting just one recipient from the many qualified nominations received.

The 2011 Citizen of the Year is actually a couple who have dedicated their lives to the betterment of youth in our community. One nomination letter said, “Their entire mission rests on the pillar of service to our community’s youth and they have spent 40 plus years in this endeavor.” Their list of involvements and accomplishments covered two pages.

Ray and Peggy White certainly set an example for all of us to follow and it is an honor to celebrate them as the Chamber Citizen of the Year for 2011.

I would like to thank everyone who submitted a letter of nomination for Business or Citizen of the Year. It serves as a great reminder of the wonderful people and businesses in our community.

New Castle | Henry County

Chamber Magazine Volume 2, Issue 1

PUBLISHER Missy Modesitt, Executive Director New Castle-Henry County Chamber of Commerce info@nchcchamber.com EDITORIAL DIRECTION The JMetzger Group Juli Metzger John Metzger www.thejmetzgergroup.com thejmetzgergroup@gmail.com 765.744.4303 CONTRIBUTORS Design: Tammy Pearson Writers: Darrel Radford and Cathy Shouse Photography: Maria Strauss www.mariaclarestrauss.com COVER STORY photography by: David Nantz, Nantz Photography www.nantzphotography.com 206 S. 14th St., New Castle, IN 765.521.8888 PRINTING by: Printing Creations, P.O. Box 3, 2204 S. Vine St., Yorktown, IN 765.759.8585 To advertise, contact The JMetzger Group at 765.744.4303.

To request additional copies, contact Missy Modesitt at 765.529.5210.

Chamber Magazine: The voice of New Castle-Henry County Chamber businesses.

It is a product of The JMetzger Group and the New Castle-Henry County Chamber of Commerce. These materials are the sole and exclusive property of The JMetzger Group and the New Castle-Henry County Chamber of Commerce and may not be used without written consent.

The JMetzger Group specializes in custom publishing, corporate communications and social media solutions.

Learn more: www.thejmetzgergroup.com Copyright 2012 The JMetzger Group and The New Castle-Henry County Chamber of Commerce.

6 | CHAMBER MAGAZINE, Spring 2012

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New Castle | Henry County

Chamber Magazine TABLE OF CONTENTS

10

GEO GROUP

CARDIO CENTER 14

16

AFFAIRS OF THE HEART SADDLE CLUB 18

GOODWIN 24 BROTHERS GLEN OAKS CHAMBER BOARD

28 32

TIPS FOR 33 NEW BUSINESS FARMERS’ MARKET 8 | CHAMBER MAGAZINE, Spring 2012

34

Chamber goals and progress

S

everal months ago, the Chamber Board of Directors, along with Chamber Executive Director Missy Modesitt went about identifying goals for the year.

Here’s how we’re progressing: The chamber will provide BOARD member benefits that have PRESIDENT defined and measurable value. l You’re reading one of our Bill newest value-added features for Kindig members, Chamber Magazine.

The magazine is where we can feature our business community and have a direct voice to you – our members – about the success we see all around us. Only chamber members are featured in the magazine and only chamber members are invited to advertise and support this publication.

We will provide an environment for high school and college graduates to find economic opportunities in Henry County. l Superintendents and key community stakeholders make up a chamber committee that is discussing ways to promote the kind of education attainment we know our employers want.

The chamber will strengthen and diversify income by increased membership and nondues revenue generation from mission-specific events. l Membership is on the rise and the chamber is hosting events designed to give members affordable access to speakers and workshops about issues that affect their business every day. Check out the calendar on our website at www.nchcchamber.com We will strive to increase human capital to successfully complete the defined goals of the chamber. l A key to any success community is its people.

We have high-caliber individuals in our businesses, in our schools, in our government. We’re working on partnerships that make sense for all of us.

The chamber will enhance the ability for business to succeed in Henry County. l This spring, the chamber and the New CastleHenry County Economic Development Corporation are conducting a business community survey that will help identify areas of strength and weakness. Results will be shared with participants.

This is just a sample of what we have going on. Tell your friends and your business acquaintances about the chamber and encourage them to join. The benefits are profound and the partnerships long-lasting.

GEO

New Castle Correctional Facility Superintendent Michael Zenk manages the facility.

Photo by MARIA STRAUSS

Prison’s growing workforce and community involvement strengthens New Castle area.

BY THE NUMBERS 2002 Year facility opened prison was converted 2006 Year to a contract facility with GEO Group, Inc.

2,670 493 66 512

Number of prison beds Prison staff positions Annex staff positions Number of beds in annex

10 | CHAMBER MAGAZINE, Spring 2012

R

BY CATHY SHOUSE

unning a prison at the edge of a small town is a balancing act for new superintendent Michael Zenk.

After 28 years working in the federal prison system, Zenk, 56, joined the GEO Group in 2007 and arrived in New Castle last summer to head up the private correctional facility just north of the city off Ind. 3. GEO manages 65 correctional facilities in the United States. Zenk’s first assignment with the company was as prison warden for a facility in Pennsylvania.

CONTINUED ON PAGE 12

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FROM PAGE 10

“I’ve lived as far north as Massachusetts and as far south as Georgia,” Zink said. “We like New Castle a great deal. We’re originally from Michigan. We love the Midwest.” Zink is married to Linda. The couple has three grown children. In his off time, he likes to troll the antique stores and flea markets every chance he gets, and enjoys refinishing furniture.

At work, it is a growing workforce, carefully managed prison population and involvement community wide that contributes to a strong local reputation for the company.

One of the keys to the partnership has been giving back.

“For the past few years, GEO corporate donations and individual donations from employees have contributed around $10,000 to the Henry County United Fund,” said Zenk. “For 2012, the GEO Company donated $5,000 and employees are on track to contribute about $4,000 through payroll deduction and individual donations.”

Those who are incarcerated at the facility have opportunities to give back to the community in various ways. Five days a week, an offender work crew goes out and helps with maintenance of local cemeteries and parks.

“There are programs where offenders raise funds that are donated back to victims,” Zenk said. “One is called the PLUS program. It is a value-oriented and religionbased program through the Indiana Department of Corrections. We’re looking for a project to possibly donate some money for local school supplies. It’s one way we try to instill a change in their values.”

On the flip side, Henry County residents also have reached out to offenders.

“We have approximately 93 volunteers from the surrounding communities, who provide religious support, educational services, or re-entry preparation assistance to the NCCF offender population,” said Mike Smith, executive assistant to Zenk.

“Our offenders are very appreciative of the volunteer services provided by local citizens. The ability to have an active volunteer program enables offenders to be connected to the outside comAllison Gerstler stands munity in a positive manner, at the New Castle which helps their self worth Correctional Facility. and release preparation.”

The facility recently expanded when a new annex opened Feb. 20.

Allison Gerstler, Human Resources Manager at GEO and board member of the New Castle-Henry County Chamber of Commerce, has made dozens of new hires to fill the positions. Zenk said the majority of employees are from Henry County or adjoining counties.

Gerstler’s affiliation with the chamber has helped GEO, she said.

“The chamber has supported our facility and the network of individuals within the chamber has been extremely valuable for recruiting purposes.” ■

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HEART H E A LT H Y

Henry County Hospital’s new Cardiovascular Center provides access to quality heart care.

Photos by DAVID NANTZ, Nantz Photography

S

BY CATHY SHOUSE

tep into the newly constructed Cardiovascular Center at the Henry County Hospital and you see elegant cabinetry and marble countertops, and walls painted in soothing earth tones.

Think pale mint greens and butterscotch tans.

14 | CHAMBER MAGAZINE, Spring 2012

As impressive as the new Cardiovascular Center is to look at, what makes it exceptional are the medical professionals behind it.

Starting this spring, patients at HCH who require heart catheterizations now can have the procedure done at their hometown hospital. The Center provides education and awareness about the leading killer of men and women – heart disease.

Cardiovascular disease results in more deaths than all cancers combined. The risk of a woman dying from breast cancer is about 1 in 30. The risk of a woman dying from cardiovascular disease is 1 in 3.

Equally important is accessibility

to care that can prevent heart attacks.

“In the past, a major obstacle in the detection of coronary disease has been lack of easy access to testing,” said Dr. Nathan Millikan, head of the Center. “A major key to the successful treatment of coronary disease is to prevent damage. Once the damage occurs, it is often irreparable,” Millikan said.

By improving the ease of access to cardiac testing, it is hoped that the Center will prevent unnecessary heart attacks and heart failure, thereby improving not only life expectancy, but also quality of life.

Millikan, a board certified cardiologist and Fellow of the American

Dr. Nathan Millikan is head of Henry County Hospital’s Cardiovascular Center.

Society of Cardiology, is joined by Alesha Staples-Pribbles, an R.N. and lead nurse for the Center. HCH medical assistants also staff the center, along with staff members who come in from the St. Vincent Heart Center of Indiana. A relative newcomer to the area, Staples-Pribbles brings years of experience in cardiac care from places such as the research department at the Indiana Heart Hospital and Hancock Regional Hospital’s catheterization lab.

The partnership with St. Vincent’s means even more expertise for the local hospital.

“It is exciting to partner with St. Vincent Heart Center of Indiana for our new Cardiovascular Center,”

says hospital President and CEO Paul Janssen. “By partnering with one of the 50 top cardiovascular hospitals in the nation … we are continuing to increase our cardiovascular capabilities.”

Millikan, who joined HCH parttime in 2001, was full-time there by July 2007 when he started Henry County Cardiology.

Under Millikan’s direction, the hospital has added services such as cardiac calcium scoring and heart scan testing, and obtained national accreditation of both the Echocardiography and Nuclear Cardiology labs at HCH. He is most proud of the new Cardiovascular Center.

“My biggest project is bringing

the first-ever cardiac catheterization lab to Henry County,” said Millikan, who is chairperson of the Cardiovascular Council at HCH. HCH is continually looking forward. Last year, an Advanced Wound Center was opened. More improvements are planned.

“We always are looking to expand appropriate health care services which provide access close to home for our community,” says Brian Ring, Henry County Hospital Chief Operations Officer and a former New Castle-Henry County Chamber president. “Enhancing our cardiology services is the right thing to do as our community’s health care leader.” ■ CHAMBER MAGAZINE, Spring 2012 | 15

Photos by DAVID NANTZ, Nantz Photography

Affairs of the Heart strives to educate, entertain and empower women about heart health.

AFFAIRS OF THE HEART educates women

BY CATHY SHOUSE

A

ffairs of the Heart, in four years, has become one of the parties to attend in New Castle every year. For the past two years, women have lined up an hour before the doors open.

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16 | CHAMBER MAGAZINE, Spring 2012

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Its single purpose is to educate women about the l More women die of heart disease than all dangers of heart disease and this year more than forms of cancer combined.

500 turned out to hear keynote speaker Dr. Nathan l More than 42 million women are living with Millikan, cardiologist at Henry County Hospital heart disease. and director of the hospital’s new Cardiovascular l While 1 in 30 women die of breast cancer, 1 in Center.

3 women die of heart disease.

Ricci Atchison, public relations and marketing l 25 percent of women who suffer a heart attack director for HCH, started the tradition in 2009. will die within one year.

“It’s a big party,” Atchison says. “It keeps l Every minute a woman dies of heart disease. growing every year. It’s a phenomenal event.” l Heart disease is the No. 1 killer of women in Rebecca Paulie, Community Service the U.S. Representative for Glen Oaks Senior Living at Millikan encouraged women to schedule a cardiForest Ridge, staffed a booth to promote their new ac heart scan, which costs just $49 at Henry County expanded assisted living services.

Hospital. The test gives a reading of the level of “We witnessed the best calcium, which indicates turn-out in the history of this the presence of coronary program and were able to supartery disease. port our local community with Since acquiring the deresources and information for tection equipment in 2008, heart health,” Paulie said. more than 1,700 Henry Emily Becker, one of the County residents have been event committee members, is screened, Millikan said. the Purdue University extenOf those, many have been sion director for Henry Coun- Affairs of the Heart event draws more than 500 diagnosed with life-threatvisitors. ty. She and her husband own ening or severe cases and Becker Farms Cattle Company. hundreds more with mild to “The overall goals for ‘Affairs of the Heart’ are to moderate coronary artery disease. educate, entertain, and empower,” said Becker.

Several days after “Affairs of the Heart” for This year, women gathered to browse booths 2012, Atchison was still processing the experience and hear from dental hygienist Erin Conley and and all that was accomplished. radiologist Brandon Martinez.

“I am thrilled beyond measure,” she said. “I Attendees also had the opportunity to take part went to the drug store to pick something up and in Zumba, Sit-N-Get Fit, and culinary demontwo separate women stopped me. The first said she strations, as well as watch piano and dance perrecognized me from the night before and went on formances by four international exchange stuand on about what a wonderful time she had and dents. The Cornfield Cloggers demonstrated their how much she learned. The second woman stopped heart-pumping dance moves and professionals me as I was walking down the cold and flu aisle and were on hand to provide blood pressure screenings. looked at me and said, ‘I’m buying baby aspirin just Dr. Millikan, as master of ceremonies, reminded like the doctor said last night.’ ” ■ women why they were there:

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CHAMBER MAGAZINE, Spring 2012 | 17

Jake Doll holds onto the bull rope with one hand while riding a bull at the Henry County Saddle Club.

18 | CHAMBER MAGAZINE, Spring 2012

Henry County Saddle Club

R IDING HIGH Horse enthusiasts go from modest beginnings to a $5 million annual impact

F

STORY BY DARREL RADFORD

or some, Super Bowl weekend in New Castle had nothing to do with Giants, Patriots or even the beloved hometown Trojans who played basketball in what’s billed as the world’s largest and finest high school gymnasium.

At the same time people were zip-lining across downtown Indianapolis or watching high

PHOTOS BY MARIA STRAUSS

school hoops, thrills of a much different kind attracted supersized attention in Henry County Memorial Park. Cowboy hats, not NFL jerseys, dominated the scene as a nearly standing-room crowd rooted for young girls and boys while they attempted to ride sheep or calves and cheered for CONTINUED ON PAGE 20

CHAMBER MAGAZINE, Spring 2012 | 19

FROM PAGE 19

young ladies as they navigated horses through a series of barrels.

“This is cheaper than the NFL Experience,” teased Casey Gideon, a Spiceland resident who is president of the Henry County Saddle Club.

In a basketball-crazed town, people here came to see the Bulls – not the NBA kind, but the real ones. They held their breath while adult riders attempted to tame bulls that were not in the best of moods. The “zip” didn’t come from football fans gliding on a wire, but from ejected bull riders hustling and bustling to get away from angry beasts.

This was just the latest evidence that New Castle, Indiana, where two NBA players grew up and home to the Indiana Basketball Hall of Fame, is continuing to put itself on the map as a prime destination for horse show enthusiasts and rodeo events.

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In a county that not only has a first-class basketball museum but a historic Wilbur Wright Birthplace attraction nearby as well as the gymnasium where the movie “Hoosiers” was filmed, the horse shows and rodeo events arguably create the most economic impact.

Officials estimate that last year, Saddle Club events – which will run through October – generated as much as $5 million for the county.

With the addition of rodeos every other weekend this winter, the Saddle Club calendar has grown from 22 to 37 events. The Henry County facility is one of the few in the tri-state area hosting bullriding events. Others are at Mooresville and Marion.

Saddle Club President “Restaurant sales increase Casey Gideon, left, and Treasurer Lisa Pryor, on rodeo nights,” said Saddle right, stand next to a Club treasurer Lisa Pryor. bull pen.

“They plan ahead and have even added people to take care of the increased business.”

FAMILY VALUES

In an era where a dizzying array of entertainment choices often divides homes, Saddle Club members say activities here bring families together in a healthy, positive way. It’s not surprising to see multiple generations here watching – or participating in – an event together.

Parents agree they’d rather see their kids doing this than glued to of a computer screen playing video games.

Five-year-old Clara Walker, dressed in cowboy attire that would have made Roy Rogers and Dale Evans smile, was one of the sheep riders at the recent bull riding event. She represents a third generation of family involvement in events like this. Her dad, Cody Walker, was riding bulls at age 13. His dad, Johnny Walker, also was involved in rodeo events back in the 1960s.

For Cody Walker, watching his daughter follow in the family hoof prints was much more appealing than

Clara Walker, 5, sits on a barrel in front of the arena before competing in sheep riding at the Henry County Saddle Club. Walker began riding sheep a few months ago and competes with other children in her age group.

joining the thousands in Indianapolis waiting for some over-hyped football game.

“This is the most fun for me,” he said. “I grew up around this. A handshake means something here. This is a good place to hang out.”

SUPER DREAMS

A good place that’s going to get even better, if determined Saddle Club members have anything to say about it. On Super Bowl weekend, Henry County Saddle Club Vice President Rebecca Baker discussed a fund-raising drive now under way to build more stalls at the park’s horse show facilities so the “Super Bowl of Horse Shows” can continue to be held here.

Baker explained that the Indy Circuit Horse Show has been successfully held here many years but the show that follows it – the Indiana Quarter Horse State Show – was at risk because of the lack of quality stalls. Contestants who participate in both shows have said it would be very nice just to stay in New Castle, rather than have to pack up and move out to another venue.

“The exhibitors love it here,” she said. “We want to keep them here.”

If Saddle Club members can increase the number of stalls from 242 to 318, both shows may belong to Henry County – and all the tourism dollars that go with them.

The Saddle Club needs to raise $244,000. It can count on $130,000 in food and beverage tax money and it was recently awarded an additional $25,000 by the Henry County Community Foundation.

“I don’t think there’s another event in Henry County CONTINUED ON PAGE 23

CHAMBER MAGAZINE, Spring 2012 | 21 Wilhoite 022012.indd 1

2/20/12 3:57 PM

A bull rider tightens his grip before the gate opens at the Henry County Saddle Club. Fellow bull riders assist in rope tying and cheering for their competitors and friends.

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FROM PAGE 21

that brings 1,200 people a day here for nine straight days,” said Nancy Dietz, long-time Saddle Club enthusiast and board of directors member.

SLOW AND STEADY RIDE

Just as it takes patience to train horses, the Henry County Saddle Club journey has been a slow and steady ride to the top of horse-show destinations. Long-time Saddle Club members Phil and Jane Kissane remember in the 1960s the group was formed to help youth involved in the Henry County 4-H horse and pony programs.

Facilities – which now include two covered arenas – consisted then of just a ring created by posts driven into the ground.

But the Kissanes emphasize the horse show facilities are only part of the appeal.

“A lot of the competitors really enjoy coming here,” Jane Kissane said. “They can feel free to bring their kids, because our beautiful park offers them something to do. There’s green grass here instead of just a big parking lot. There’s camping on the grounds. It’s just a family-oriented place.”

Mooreland-area resident Debbie Howard is a daughter of the late John Jordan, the man whose name is on one of the indoor arenas.

Jordan was a tireless advocate and promoter of the Henry County Saddle Club, and was instrumental in bringing the Indy Circuit show here for the first time in the mid-1990s.

“Dad lived and breathed the Saddle Club,” Howard said. “I remember we’d go and ride our horses by Kenny Lawson’s north of the golf course.

It really just started with a group of people who had horses and wanted to ride together. Over the years it evolved into a competitive thing.”

Jordan’s efforts at becoming Henry County’s horse show ambassador earned him a special state award presented by Lt. Gov. Becky Skillman.

Cole Chambers, 27, buttons his shirt before competing in bull riding at the Henry County Saddle Club in New Castle.

“He was very proud of what happened here,” Howard said. “In the last years of his life, it was the Saddle Club that kept him going. His life revolved around that and he was very proud of the volunteers.”

Recently, construction began on the new stalls and barns designed to keep the biggest shows coming to New Castle.

Much of the work is being done by local men and women, with materials and labor provided

by DeBruhl Construction, Quality Fabricators of Indiana, Dietz Electric, Masters Excavating, IMI and Carter Lumber, to name just a few of the local businesses that benefit from the club.

The work is proof positive that while Indy’s big game moment has come and gone, more super days are ahead for the Henry County Saddle Club. ■

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The Goodwin Bros. Automobile Co. dealership in the 1400 block of Race Street in New Castle, about 1915.

24 | CHAMBER MAGAZINE, Spring 2012

G

New cars are delivered to the Goodwin Bros.

Automobile Co. dealership in the 1400 block of Race Street in New Castle in 1934.

OODWIN

brothers:

State’s oldest automobile dealership still helping Henry County go places

BY DARREL RADFORD

Before the gentlemen of the first Indianapolis 500 started their engines; before there was running water or bathtubs in many homes; before the first Indiana state basketball tournament was played, a man named Goodwin was selling cars in New Castle.

In the Hoosier state where automobiles have literally driven the economy and left an indelible mark on the economic landscape, Goodwin Brothers owns a distinctive place in history as the oldest automobile dealer in Indiana.

It is a story both of innovation and survival. It’s also a love story – in more ways than one. Now in its 104th year of business, Goodwin Brothers symbolizes love of family, community – and, of course, those contraptions some predicted would never replace the horse.

CONTINUED ON PAGE 26

CHAMBER MAGAZINE, Spring 2012 | 25

Photo by DAVID NANTZ, Nantz Photography

Maurie Goodwin and his wife, Carol, share a laugh as they talk about their family business.

FROM PAGE 25

Goodwin Brothers’ first sale was a Model-T Ford with a crank in the front to start the motor.

Family legacy

Current owner Maurie Goodwin represents a third generation. When he recently sold a Dodge truck, Maurie was continuing a century-old family tradition that began with the very first Goodwin brothers – his grandfather, John C. Goodwin, who teamed with his great uncle Will Goodwin. Their first sale?

A Model-T Ford with a crank in the front to start the motor.

“That was 12 years before my father was born,” Maurie said.

Maurie’s dad, Miles M. Goodwin, joined the business in 1946 after working for Boeing during World War II. Other Goodwin brothers, like John K. and J.D., have come and gone in the family business. But Maurie,

26 | CHAMBER MAGAZINE, Spring 2012

who started working with his dad in 1974, is approaching 40 years of skillfully steering the family business down a road that’s not always been smooth.

“The Chrysler bankruptcy in 2008 had everyone on pins and needles,” Maurie said. “It was a pretty stressful time for everyone.”

Ultimately, while other dealerships closed, Goodwin Brothers survived because of its consistent track record of success. The dealership had a tendency to reach sales goals year after year, thanks to loyal Chrysler customers in New Castle and surrounding East Central Indiana communities who grew to trust the Goodwin Brothers name.

Maurie gives his late father much of the credit for the business’ staying power. But then, Maurie’s dad would be proud to see where Goodwin Brothers is today.

“Maurie bought the dealership in 1985 at fair market value and has quadrupled that value in the years since then,” Carol said of her husband. “I think that’s amazing.”

Community outreach

But the Goodwin story is about much more than pleasant drives in brand new vehicles or increasing business value. It’s about successful community fund-raising drives and promoting community values. It’s about church youth groups, Little League baseball and high school marching band. It’s about civic theatre, service clubs and local art. It’s about college scholarships, cancer funds and Salvation Army assistance.

Maurie, his wife Carol, and the 45 employees at Goodwin Brothers are frequently involved in helping the community. Over the years, they have contributed time, talent and treasure to more than 50 worthy local causes.

When talking about the family business, the Goodwins often place the emphasis on “family.”

“Our lives have been intertwined from the get-go,” Carol Goodwin said of the couple’s 38-year marriage.

Each is building on a legacy left by families whose generosity has helped make New Castle a better place for decades.

The Goodwin name has long been associated with community philanthropy and assistance. Likewise, Carol’s parents – George and Rilla Denton – were also prominent community leaders in their day; George with his memorable Denton’s Drug Store and his work with Henry County Hospital, and Rilla with her downtown children’s clothing store and merchants association leadership.

Couple chooses road that leads home

Interestingly, the couple’s families were friends for many years long before Maurie and Carol were married, going on picnics together every weekend during the summer.

“My dad and his dad went to high school together,” Carol said. “My dad introduced his dad to his future wife, Alice, when they were all three at Purdue. My mother and Maurie’s mother played bridge together for 50 years and were on the same bowling team for 35 years.”

While Maurie and Carol seemed somewhat oblivious to each other in their younger years during all those get-togethers, in time their friendship grew. Carol remembers it was on Maurie’s 22nd birthday that she told her mom “this is the man I’m going to marry.”

Their lives together as a married couple actually began in Chicago, where Maurie worked as a marketing representative for Hartford.

But the big city life was an unpleasant departure from the small-town, close-knit feel of New Castle.

“I didn’t think it was going to be a good place to raise kids,” Maurie said.

So the road for this auto dealership couple led back home.

Much has obviously changed on life’s road in the past 103 years. Indy cars, like life, go incredibly fast. Cranks are things of the past – for engines and car windows. Today’s generation pays as much for a car as the older generation paid for their first home.

But some things are timeless – like family, loyalty and love.

And there’s still a Goodwin selling cars in New Castle. ■

The Goodwin story is about much more than pleasant drives in brand new vehicles or increasing business value.

Committed to caring service when it’s needed the most.

Honoring your loved ones and celebrating the life you shared are the cornerstones of healing after loss.

New Castle (765) 529-7100 Knightstown (765) 345-7400 www.hinsey-brown.com

CHAMBER MAGAZINE, Spring 2012 | 27

Debbie Showalter, Director of Food Services, with resident Lois Kendal in the dining room of Glen Oaks Health Campus.

Photos by DAVID NANTZ, Nantz Photography

Glen Oaks

Senior living company prioritizes strong customer service and a new emphasis on fine dining.

BY THE NUMBERS Glen Oaks Health Campus

108 111

Full occupancy Number of employees

Glen Oaks Senior Living at Forest Ridge

59 25

Full occupancy Number of employees

28 | CHAMBER MAGAZINE, Spring 2012

BY CATHY SHOUSE

W

hile new companies who put new dollars into Henry County are cause for celebration, an existing company that ramps up its investment sends a vote of confidence to the community.

That’s what happened one fall day last year when Trilogy Health Services LLC, which has owned and operated Glen Oaks Health Campus since 2006, purchased the Woodlands at Forest Ridge, renaming it Glen Oaks Senior Living at Forest Ridge.

addition to new equipment, it allows us to produce The Henry County Hospital Foundation was the a different product. We can change from offering a former owner. Trilogy, a Louisville-based provider cafeteria style menu to more of a café style, just like of senior living services, now owns 67 senior living a restaurant.” communities in the Midwest, and 42 of them are in Fields said the meals Indiana. are “some of the best Chris Fields is executive in Henry County,” and director of both Glen Oaks people are “fighting” campuses and hit the ground to get into the Sunday running when the senior brunch. They serve as living campus switched many as 200 people, ownership late last year. which includes residents “We excel by providing and family members. exceptional services that Fields emphasized that exceed our customers’ the former owners had expectations,” Fields says. managed the facility well, “We focus on things such as and the enhancements fine dining and customizing our services to meet our Lobby of Glen Oaks Senior Living at Forest Ridge. being made are in line residents’ needs.” with the standards that Trilogy Health Services uses in all of their “Within the first week, I think we purchased 58 communities. pieces to furnish apartments,” he said. In February, Rebecca Paulie is the community service the company installed new carpet but that was representative for both campuses. By buying the only the beginning. “Whatever happens, products senior living facility, Glen Oaks now offers the and services are purchased locally, whenever it’s full range of services. The health campus services possible. include: “We’re in the process of completing a five-year plan,” Fields said. “For example, all the carpet l Adult Day Services is going to be replaced on every floor in both l Assisted Living campuses. We are making updates to the dining l The Legacy - Memory Care room and kitchen to expand the capabilities. In CONTINUED ON PAGE 30

Glen Oaks residents Nancy Brausa (left) and Mabel Holaday.

CHAMBER MAGAZINE, Spring 2012 | 29

Cinergy MetroNet Announces Name Change As we begin a new year, Cinergy MetroNet has an exciting development that they’re changing their name from Cinergy MetroNet to simply, Metronet.

This probably raises the question, “Has Metronet been sold?” No, we haven’t. You’ll still enjoy Metronet service like you always have. The only thing that’s changed is the name.

So why the change?

Metronet is the only 100% fiber optics service available in New Castle. And they wanted to be clearer about that benefit for their customers and future customers.

The incredible power of the area’s only 100% fiber optic network also offers unlimited possibilities for the future — like games, apps, interactive TV and other amazing features that haven’t even been dreamed of yet.

Over the next few months, you’ll start to see Metronet’s new look and logo on things around the community such as their vans and local retail store, where you’ll continue to get helpful, responsive service from representatives who are just down the street.

FROM PAGE 29

Long-Term Care Skilled Nursing l Transitional Care Senior Living at Forest Ridge has 58 units and provides senior living services that allow residents to be independent and maintain an active lifestyle, but also get help with ordering medications and have professional healthcare available if and when it is necessary.

Paulie helps families make decisions about what kind of care is needed. She encourages residents to put plans in place so if there is an emergency or a change in health status, decisions about what to do have already been made.

“My goal is to help take life-planning out of the hospital room,” Paulie says. “My focus overall is that someone has a plan in place.”

Fields remains constantly accessible to residents and his personal cell phone number is printed on his business card. He tells people they can call at 3 a.m., if needed.

“Our culture is to focus on continuous improvement,” Fields says. “We don’t spend a lot of time pointing fingers. We identify something and work to improve it.”

The retention of employees has been nearly 100 percent. Betsy Smith, director of Health Services at the l l

By choosing Metronet’s all-fiber solution, you’ll make the choice that gives you more benefits than other cable providers.

Fiber IPTV - Whether you’re watching in HD or standard definition, you’ll get a more spectacular picture. That’s because our 100% fiber optic connection delivers more data and extra clarity to your TV. Plus you can get more features and options like Fast Channel Change Technology, WholeHome DVR and Smart Search.

Fiber-Speed Internet - Get speed packages up to an amazing 100 Mbps. And because our fiber runs directly to your home, it’s consistently fast 24/7 no matter how many people in your neighborhood are online.

Fiber Phone - It delivers crystal-clear audio and up to 17 features like Voicemail, Caller ID and more. Not to mention free unlimited long distance and local calling. It’s everything you’d expect from great phone service - with the extras you’ll love.

Join your friends and neighbors and switch to Metronet!

520-2000

•

1400 Broad Street

www.metronetinc.com

30 | CHAMBER MAGAZINE, Spring 2012

Chris Fields is the executive director at both of the Glen Oaks campuses.

Bus driver Rex Criswell.

senior living campus, has worked at the property six years. She appreciates that she now can call on many experts in the field.

“It’s been a positive change,” Smith says. “It’s been great for both residents and staff and has brought a lot of additional resources and support.

There is a lot of shared knowledge between the employees of the different locations.”

From his perspective, Fields says Trilogy’s in-

creased influence on senior health in Henry County is a huge plus. And the ripple effect is far and wide.

One of the first decisions was to select a local charity for the Christmas season.

“I think the company has shown a commitment to making an investment in this community,” Fields said. “By my calculation, our economic impact through just wages and goods purchased is about $10.1 million a year.” ■

Family Dental Care of New Castle ▪ ▪ ▪ ▪

Family-centered dental care Cosmetic and general dentistry services Always welcoming new patients Flexible payment options with Quality Dental Plan

765.529.4300

916 S. Main St., New Castle www.familydentalcareofnewcastle.com

David A. Dickey, D.D.S., P.C. Seth C. Conley, D.D.S. CHAMBER MAGAZINE, Spring 2012 | 31

BOARD OF DIRECTORS PRESIDENT Bill Kindig Retired 1st VICE PRESIDENT Vickie McIntosh Ameriana Bank 2nd VICE PRESIDENT Kevin Brown Hinsey-Brown Funeral Service SECRETARY Ron Anderson Anderson Systems Integration TREASURER Betty Stickler STAR Financial Bank PAST PRESIDENT Steve Wolfrom Henry County REMC

2012

BOARD MEMBERS Ric Barr Castle Pawn Shop

Jameson McGrew Chamber Ambassador

Kevin Davenport Clean & Simple Commercial Cleaning

Doug Meier State Farm Insurance

Kathy Denney Citizens State Bank Rebecca Gonya Big O Tires Allison Gerstler GEO Group-New Castle Correctional Facility Bob Grewe Henry County Economic Development Corporation Joel Harvey Hayes Copenhaver Crider

Scott Murphy CMH & Associates Tina Phelps Metronet Leslie Shaul WorkOne Lee Stacey Henry County Convention and Visitor Bureau Christy Tompkins Heritage House of New Castle Jerry Townsend Rust Home Appliance

Cindi Kiner The HR Connection

Tina West The Courier-Times

Jamey Marcum Henry County Hospital

Greg York Mayor, City of New Castle

The time it takes to grab someone’s attention when they visit your website.

You then have less than 3 seconds for them to find what they are looking for.

second

32 | CHAMBER MAGAZINE, Spring 2012

Is your website ready?

Visit getsnapcreative.com to learn more!

NEW BUSINESS

tips

Thinking about starting a new business? Turn to experts to help answer key questions.

S

o, you’ve got a great idea for a business. You have a revolutionary new product or an outstanding service. You’ve thought it through and are ready to take the leap and get started. A friend mentions using an attorney to help, but they are pretty expensive. Money is tight. What could go wrong?

At the risk of being self-serving, many things can go wrong.

The attorney’s role is to plan ahead for those things that no one wants to think about when they are excited about a new business.

These could be the day-to-day issues (collection of sales taxes, how to deal with employees, proper permits at the state or local level), or more dramatic changes (financial challenges, disagreements with business partners, or even bankruptcy).

One of the first issues is what type of structure is best for the new business.

Most people are familiar with a sole proprietorship, where the business is really operated as an extension of an individual. This can be risky, as personal assets can be at risk if the business fails or is sued for some reason.

A corporation is a more complex business entity that can protect personal assets and may be particularly appropriate if you have

multiple owners (or shareholders).

A limited liability company (or LLC) offers the protection of a corporation, but is in many ways much easier to operate. The LLC has become the structure of choice for most new business.

Another major issue is the decision-making process. If you are the sole owner, you obviously make the decisions. What if you and an old high school friend want to form a business together? That’s an easy, 50/50 split.

And it is that easy, until six months later when your friend tells you: “I put 80 percent of the money up to start this business. I don’t like your idea and I can make the final decision.” You will be wishing that discussion had taken place before you started your business.

A skilled attorney can ask those tough questions and solve problems before they occur. He or she will draft appropriate documents to explain how the business will operate and how key decisions will be made.

Be sure to consult with an attorney, if you are considering starting a new or purchasing an existing business.

It may be the best investment you can make in your business.

DeFur Voran David Brock

Jon Madison

David Brock and Jon Madison are attorneys at DeFur Voran, New Castle. www.defur.com

CHAMBER MAGAZINE, Spring 2012 | 33

BUY FRESH. BUY LOCAL. Stock up at Henry County’s

Y

Farmers’ Market this summer.

ou can almost taste it, can’t you? The fresh produce. The glistening strawberries. The homemade cookies. And the pies, oh the pies. It’s the fifth annual Henry County Farmers’ Market and it opens the first Saturday in June – that’s June 2 – and runs through the end of October.

Vendors set up at Main and Broad streets in front of the courthouse and run from 8 a.m. till noon. The market is a member of “Buy Fresh Buy Local,” which is a grower’s group dedicated to providing only the highest quality Indiana farm-produced products.

“We started out five years ago with six or seven vendors,” said organizer Jeremiah Priest. “We’ve tripled in size, and we have 400 to 500 come through each Saturday.”

It’s not just produce for sale, either. There’s pottery, honey, maple syrup, strawberries, cheese and even homemade barbecue sauce. Baked goods are one of the most popular items. And all vendors come from Henry, Wayne or Randolph counties.

It’s the perfect place to buy or sell locally made products and locally grown food. Friend them on Facebook at www.facebook/ henrycofarmersmarket

Photos courtesy of Henry County’s Farmers’ Market 34 | CHAMBER MAGAZINE, Spring 2012

Living here has its advantages.

HEALTH CAMPUS SERVICES

Meals prepared based on your preferences.

Non-stop activities.

Glen Oaks Health Campus and residential living

•

Assisted Living

ready with a smile

•

Long-Term Care

and a helping hand.

•

Skilled Nursing Care

Glen Oaks Senior

We provide New

•

Transitional Care

Living at Forest

Castle with a whole

•

Respite Care

Ridge. Come see

host of services:

•

Adult Day Services

just how good life

•

Memory Care

•

Residential Living at Glen Oaks Senior Living at Forest Ridge

And a staff always

assisted living, skilled nursing services, respite care and adult day services at

less than one mile down the road at

can be – stop by or call to schedule a personal tour.

Glen Oaks Health Campus: 765-529-5796 • 601 West C.R. 200 South • New Castle, IN 47362 • glenoakshc.com Glen Oaks Senior Living at Forest Ridge (Formerly the Woodlands at Forest Ridge): 765-521-4740 • 2800 Forest Ridge Parkway • New Castle, IN 47362 •glenoaksseniorliving.com