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Make a splash in the “new normal” with the help of digital marketing By Suzanne Mitchell
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o matter the industry, it’s safe to say that many contractors and small business owners have felt the effects of the ongoing and evolving pandemic. Despite the current environment remaining shrouded in concern and uncertainty, contractors and small business owners in the pool and spa industry should be identifying strategies to help them grow, succeed and serve their customers in the “new normal”. During a period in which business as usual has been almost entirely disrupted, implementing a fresh digital marketing approach could provide a big competitive advantage to help reach and engage both new and existing customers. So, as you think about how to expand and adapt for the months ahead, here are some tips to help you elevate your business by leveraging digital marketing.
Build a digital one stop shop
The internet has become ubiquitous to everyday life, with many Australians using it to purchase goods and services, interact with brands and stay in touch with loved ones. Consider, therefore, how a website could help your business by acting as the foundation of your digital marketing strategy, as you look to interact with customers on the channels they use most. After all, with many of us spending more time at home than usual, there may be an increased demand for your services as the summer months approach. To get your website set up, you first need to register a domain name – your website address that appears in a browser. Ensure your domain is short, memorable and applicable like, for example, brisbanepoolcare. com.au. Once registered, tools like GoDaddy can help you build a professional website to act as a central hub for your marketing activity. Use it to talk about your business (including expertise, services and location), showcase positive customer testimonials, and incorporate imagery of beautiful pools you’ve worked on.