Hot Seat
A new direction With a new name and message, Northern Territory Business Events is looking ahead to a promising 2020, says Rebecca McCaig.
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n 2019, Northern Territory Convention Bureau relaunched as Northern Territory Business Events (NTBE), reflecting the changing nature of the industry. With a new name came a new message, in line with Tourism NT’s new tagline, ‘Different in every sense’. NTBE director Rebecca McCaig says it’s about conveying that the NT is unlike any other place on earth. “We’ve extended it to say ‘Different in every sense for business events’ because we know the NT delivers a multi-sensory experience for delegates,” she says.
“NT destinations are so different from the rest of Australia, they provide a profound disconnect from hectic, every day routines and inspire exceptional outcomes.” The new messaging is highlighted in three festivals that take place throughout the NT, including Bruce Munro: Tropical Light in Darwin, Field of Light at Uluru and Parrtjima in Alice Springs. “These amazing light displays enliven all the senses and showcase the NT landscape in a very creative way, providing spectacular enhancements to business events,” says McCaig. New products, such as Banubanu Wilderness Retreat on Bremer Island and the $200 million Westin Darwin will also help bring more events to the NT. Over the next two years, the NT will host several international association events, such as the World Federation of Neuroscience Nurses, the Congress of
the International BioIron Society, World Indigenous Business Forum and the Asian Shipowners’ Association Conference. To attract more events like these, the NTBE Support Fund provides financial assistance of $100 per delegate to eligible business events at the consideration or bidding stage. Above all, the NT’s relaxed lifestyle and strong cultural ties are major drawcards for business events.“Strong destination appeal attracts increased delegate attendance and our iconic natural landscapes provide perspective and freedom to think,” says McCaig. “There’s inspiring storytelling from a 65,000-year-old living culture and scope for meaningful community engagement and social legacies from business events.” n
OUR CI T Y, YOUR CAN VAS.
There’s no place we’d rather be and we know your delegates will feel the same. Brisbane Convention & Exhibition Centre is the leader in delivering exceptional events, with an inspiring and unique riverside location in the cultural heart of South Bank. You’ll be working with a team that will not only ensure your event is unforgettable, but also help to make your time here even more memorable.
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SALES@BCEC.COM.AU | 07 3308 3063 | BCEC.COM.AU
38 Spice Autumn 2020