Business
A New Chapter for Advanced Cosmeceuticals Skin Group Australia’s skincare distribution powerhouse, Advanced Cosmeceuticals Skin Group (ACSG) has had a year of changes. We speak to the team about the company’s future.
Shaunte Mears-Watkins, CEO ACSG Congratulations on your new role as CEO of ACSG, Shaunte, can you tell us a bit about your professional background and what attracted you to working at ACSG? I’ve spent my entire career building consumer businesses, especially those with roots in health and wellness. Among the many lessons I’ve learned over the years, I’ve seen time and again that the most enduring relationships that people have with products are not just built on functional benefits, but also emotional and social ones. When you find the right match, just you know it. My own skincare journey has not always been easy. In my teenage years, I struggled with acne and hyperpigmentation, and it really impacted my confidence. It took me well into my twenties to find the right skin therapist that I trusted, and a routine that I felt that I could consistently follow. Once all of those things began to change, so did my skin and the way that I saw myself. Joining AC Skin Group allows me to help others discover the right support for their individual needs.
In your own words, what sets ACSG apart from other skincare distributors in Australia? What makes us different is the deep understanding and partnership that we have with clinics in Australia, coupled with the calibre of brands we work with. Clinics are our core, and we invest in understanding their unique position and any impediments they have to growth. But our relationship with clinics could not be nearly as successful if they couldn’t have complete trust in the brands that we represent. At every touch point, the brands within our portfolio, our representatives, educators and marketers must stay at the top of their game. We listen, we adjust, and we act. The industry is dynamic and we must be as well.
What is your vision for ACSG? The foundations of the ACSG are truly solid, thanks to the dedication and passion of Catherine and Daniel. As we move into 2024 and beyond, ACSG will specialise in bringing industry driving innovation, education, and brands to Australia & New Zealand. At the heart of what we do will always be people; that connection to clinics, to customers and to the founders of our brands is what I believe will set us apart as we move forward. 34 | SPA+CLINIC