Retail Beauty Summer 2025

RETAIL 2025

The Future’s in Store

SHOWSTOPPERS

Cosmoprof

Asia’s Finest Honoured

PERFECT BROWS - NO SALON REQUIRED

GLOW AHEAD

AI-POWERED SKINCARE REVOLUTION

Image: Lucy Alcorn photographer

WELCOME TO THE SUMMER

ISSUE OF

Retail Beauty!

It has been an incredibly busy and exciting time around here. In November, Nicci Herrera, (owner of Retail Beauty) and I travelled to Hong Kong for Cosmoprof Asia—an event that continues to be a hub of innovation and inspiration in the global beauty industry. I had the immense honour of serving on the judging panel for the 2024 Cosmoprof Asia and Cosmopack Asia Awards, curated by Beautystreams. Held at the iconic Hong Kong Convention & Exhibition Centre, this experience was truly unforgettable. Collaborating with a distinguished panel of global industry leaders, I had the privilege of evaluating some of the most creative and cutting-edge products shaping the future of beauty. Witnessing firsthand the remarkable innovation emerging from Asia—and indeed, around the world—was nothing short of inspiring.

Meanwhile, Nicci hosted a session on “Omnichannel Retail Strategies for Beauty Brands,” which explored how beauty brands are adapting to the rapidly evolving retail landscape. This insightful discussion emphasised the importance of seamless customer experiences across both digital and physical channels, reinforcing that omnichannel strategies are no longer optional but essential to meet modern consumer expectations.

During our time at the event, we were delighted to bump into some familiar Aussie faces, including representatives from Chemcorp, Chemist Warehouse, Boost Lab, O Cosmedics and and many more. For anyone serious about the beauty industry, I can’t recommend Cosmoprof Asia highly enough. You can find our full wrap-up of the event on page 26.

This issue is packed with insights, trends, and features you won’t want to miss. We’ve highlighted the must-know trends for 2025, including Mintel’s surprising global beauty and personal care trends (see page 36).

Circana’s latest report reveals resilient sales in FMCG retail, with beauty outpacing the total market in both Australia and the US. Despite measured spending habits, consumers continue to prioritise self-care products that matter to them (page 18).

In this issue, I had the pleasure of interviewing some incredible female founders, including Elle Halliwell, whose journey to founding Auricle Healing is both personal and transformative. Diagnosed with chronic leukemia while pregnant, Elle’s health challenges inspired her to create a product that is both functional and beautiful. See page 62.

I also spoke with Alex and Sophie Liddy, the visionary mother-daughter duo behind Ciroa Beauty. Combining Alex’s brand-

building expertise with Sophie’s passion for beauty, they’ve created a sustainable and playful body care brand (page 60).

Lara Srokowski, Beauty Director of Lancôme Australia, shares insider tips, career highlights, and trends shaping the future of beauty (page 66).

As always, we’ve gathered a stellar lineup of contributors. Icy Ling explores bridging cultures and beauty expectations, Michael Brown breaks down contrast makeup theory, Ricky Allen offers expert tips for your signature warm-weather fragrance, Clayton Illolahia outlines the latest fragrance trends, and Josie Gagliano highlights affordable brands that deliver ‘that look.’

I hope you enjoy this jam-packed issue of Retail Beauty. Here’s to a bright and beautiful start to 2025!

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RetailBeautyMagazine

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1000HOUR, an iconic beauty brand adored for over 30 years, has revealed its most exciting transformation yet with a fresh new look and an expanded product range. Known for its trusted, long-lasting formulations, 1000HOUR has been a timeless favourite passed down from mother to daughter and friend to friend. Now, with more shades available, the brand continues to deliver on its promise of effortless, salon-quality beauty at home, ensuring there’s something for everyone.

RETAIL BEAUTY

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Nicci Herrera

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Editor Michelle Ruzzene

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E: mruzzene@intermedia.com.au

Art Director Katy Brack

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RETAIL BEAUTY

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Contributors

MICHAEL BROWN

Growing up as a dancer, Michael Brown was quick to learn the ‘art’ of make-up artistry. His career as a travelling makeup artist for some of the industry’s biggest brands saw him leave Perth for Sydney where he became a national makeup artist and trainer. His creative flair and great communication skills gave him exposure within the Australian celebrity and media scene. Michael is now not only a celebrity makeup artist, but also presenter, educator and brand ambassador with regular appearances on Channel 9’s Today Extra

JOSIE GAGLIANO

Josie Gagliano was a long-time magazine and beauty editor, and her blogger presence Josie’s Juice spans the past 15 years. She then cofounded PR and talent management agency RoJo Consulting ten years ago, specialising in profiling lifestyle talent, as well as PRing events and brands. She can’t let the decades-long love affair with writing go, so she is still a freelance writer across beauty, lifestyle, travel, and celebrity, and covers red carpets. She has never met a bright lipstick she doesn’t fall in love with immediately.

CLAYTON ILOLAHIA

Clayton works in communication and evaluation for Fragrances of the World where he assists industry guru Michael Edwards with the collection and evaluation of fragrance data from around the world. He is responsible for the communication of data insights and trends from the company’s award-winning database. Clayton has over 10 years’ experience in fragrance journalism, learning and development and luxury retail. He has completed numerous summer schools at the Grasse Institute of Perfumery and has a passion for creative perfumery.

RICKY ALLEN

Ricky Allen, the former anti-ageing and special beauty projects editor for Vogue Australia, brings her extensive experience to various facets of the beauty and cosmetics industry. She serves as a nurse consultant in plastics and cosmetic enhancement, a health psychologist, a beauty therapist, and an international educator specialising in cosmetic enhancement, business development for skincare companies, and the psychology of sales and customer service. Her expertise extends to enhancing profitability and revitalising struggling businesses. Ricky has shared her knowledge through training sessions in the United States, New Zealand, and Australia.

ICY LING

Ni Hao (‘Hello’ in Chinese). My name is Icy Ling, known as @icybutterfly to my 61,000 instagram followers. I founded IC&Co in 2020 to promote communication and cultural dissemination between Australia and Chinese at home and abroad, and provide a wider promotion for international and Australian brands.

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1000Hour Front and back cover, pages 10, 11, https://1000hour.com.au

ecotools page 5, https://ecotools.com.au

freezeframe pages 38, 39, www.freeze-frame.com

Native Secrets pages 12, 13, https://nativesecrets.com.au

Polished London page 7, https://polishedlondon.com.au

Rejuvaus pages 9, 17 www.au.rejuvaus.com

Shea Moisture Inside back cover, https://sheamoisture.com.au

The Jojoba Company page 34 https://thejojobacompany.com.au

X-Horizon Inside front cover, 3 www.gammaplus.com.au

Accord is the national industry association for the Australasian hygiene, cosmetic and specialty products industry representing the full range of products from luxury cosmetics and fragrances to industrial specialties. In keeping with the strong scientific basis of this industry, Accord also adopts a principled, evidence-based approach to policy inputs and representation with governments.

TRADITION TREND TO FROM

How 1000HOUR® Has Reimagined Its Legacy for the Future of Beauty

For over 30 years, 1000HOUR® Lash & Brow Dye Kits have been a go-to solution for salon-quality beauty results at home. Passed down through generations, the brand has established itself as a trusted name in lash and brow care. However, in today’s fast-paced, trend-driven beauty landscape, staying relevant requires reinvention. With a bold rebrand, expanded product offerings, and a renewed commitment to sustainability, 1000HOUR® is setting the stage for its next chapter.

THE WHY BEHIND THE REBRAND

The rebrand marks the first complete overhaul in 1000HOUR®’s history. Sylvia Lechowicz, 1000HOUR® Brand Manager, which is owned by Chemcorp, explains that while the formulas have remained beloved, the packaging had begun to feel dated. “The products have always been salon-quality, but the packaging no longer resonated with the next generation of consumers,” she says.

Ashley Mescia

“My favourite 1000HOUR product is the Instant Brows Clear Eyebrow Gel. I use this product almost daily because I love having my brows set in place all day long even on no makeup days.”

To ensure the rebrand aligned with customer expectations, 1000HOUR® conducted extensive market research, surveying loyal users and analysing beauty trends. The result? A modernised design featuring a clean, neutral colour palette that reflects its tagline, “enhancing natural beauty,” while maintaining its crossgenerational appeal.

“Our audience is diverse,” Sylvia elaborates. “We cater to Beauty Seekers (approximately 16-34-year-old females) , who are young, trend-driven, and social media savvy, as well as Beauty Enhancers (approximately 35-64-year-old females), who value convenience and effective solutions. The new branding strikes a balance, appealing to both groups without alienating either.”

A STRATEGIC UPDATE TO THE PRODUCT RANGE

In addition to the aesthetic refresh, 1000HOUR® expanded its product line to meet growing demand for versatile beauty

Jules Robinson

“I love the new Microblading Pen because it makes filling in my brows so easy and natural-looking. It lasts all day and gives me a polished look without any hassle.”

solutions. Market research revealed a strong interest in brow styling waxes, powders, and pencils, as well as hair colour touch-up products. In response, the brand launched new options, including three additional dye shades:

• Medium Brown: Two shades lighter than Dark Brown, ideal for soft, natural definition.

• Graphite: A medium ash brown designed for blondes and those with grey hair.

• Light Brown/Honey: Perfect for redheads and strawberry blondes seeking subtle enhancement.

Sylvia highlights Graphite as a standout. “This shade is a game-changer for blondes looking for natural, defined brows without overpowering their features,” she notes.

EMBRACING THE DIY BEAUTY BOOM

With the rise of DIY beauty, 1000HOUR® has positioned itself as a leader in providing professional-grade results at home. Its Lash & Brow Dye Kits are designed to deliver salon-quality outcomes for just $19.99, offering 12 applications—equating to only $1.66 per use. The kits come in seven shades, catering to a wide variety of skin tones and preferences.

Additionally, the brand introduced the Microblading Pen, which mimics professional microblading results, allowing users to achieve natural-looking brows with ease. “We’re making beauty routines accessible and empowering consumers to create professional results from the comfort of home,” Sylvia says.

REACHING CONSUMERS WHERE THEY ARE

A critical component of 1000HOUR®’s growth strategy lies in its partnerships with major retailers like Priceline and Chemist Warehouse. “These partnerships make our

Tegan Martin

“I’ve been using the lash and brow dye kit for over a decade, and it’s my goto for defining my lashes and brows, so I can feel confident without makeup!

products more accessible while reinforcing our reputation as a trusted beauty solution,” Sylvia explains. In-store promotions and targeted campaigns help 1000HOUR® reach a broader audience while maintaining a cohesive brand identity.

SUSTAINABILITY AT THE CORE

As consumer priorities shift toward ethical and sustainable practices, 1000HOUR® has taken significant steps to align with these values. The brand has removed single-use plastics from its packaging, adhering to the Australian Packaging Covenant framework, and continues to explore eco-friendly innovations.

Olivia Mescia

“My favourite 1000HOUR product has got to be the Heated Eyelash Curler! Helps straighten & lift my lashes so they are looking luscious all day long.”

“We understand the importance of sustainability to our customers,” Sylvia says. “It’s not just about quality anymore— it’s about making responsible choices.”

HONOURING THE PAST, LOOKING TO THE FUTURE

As 1000HOUR® looks ahead, its focus remains on innovation, sustainability, and customer-centric growth. By integrating consumer feedback into its product development, the brand ensures it stays relevant while honouring its rich legacy.

“Our goal is to remain a trusted name across generations,” Sylvia concludes. “By blending timeless appeal with modern innovation, we’re creating a brand that resonates with everyone, from loyal fans to first-time users.”

1000HOUR® isn’t just keeping up with the times—it’s setting a new standard in the world of DIY beauty. Through thoughtful updates and strategic growth, the brand continues to enhance natural beauty while meeting the needs of today’s diverse consumer base.

BRAND AMBASSADORS

The 1000HOUR® ambassadors—Jules Robinson, Tegan Martin, and Olivia and Ashley Mescia—play a pivotal role in connecting with the brand’s diverse audience. Jules bridges generations with her relatable yet aspirational appeal, Tegan inspires younger consumers with her focus on fitness and beauty, and the Mescia sisters engage trend-driven Beauty Seekers while also appealing to Beauty Enhancers. Together, they ensure the brand resonates across all age group. ■

1000HOUR is available in Priceline, Chemist Warehouse, selected stores nationally and online at www.1000HOUR.com.au

RESTORING NATURE, REVIVING CULTURE

THE STORY OF NATIVE SECRETS

In 2014, Phil and Cherie Thompson embarked on a deeply personal mission that would intertwine their heritage, passion, and love for the land. From their home in Dubbo, Central West NSW, the Bidjara/Kara Kara and Wailwan couple founded Native Secrets, an Indigenous-owned producer of natural skincare, health, and wellbeing products. For them, this wasn’t just about starting a business—it was about honouring their ancestors and preserving the cultural knowledge that had been passed down for generations.

For Phil and Cherie, Native Secrets is more than a company; it’s a way to share the stories and wisdom of their people. “We grew up knowing the land and its healing power,” Phil reflects. “These are teachings from our old people that we’ve carried with us our whole lives.”

Their heritage as Bidjara/Kara Kara and Wailwan people is at the core of everything they do. Phil’s roots in central Queensland and Cherie’s ties to centralwest New South Wales have instilled in them a deep respect for the land and its resources. This respect is reflected in their

product range, which highlights the unique properties of native Australian plants. Using wild-harvested Australian native plants, they blend ancient practices with modern innovation to create essential oils and skincare products. One of their proudest achievements is finding a sustainable use for the invasive white cypress pine, which has long threatened local biodiversity. Guided by Wiradjuri Elder Uncle Peter Peckham, they discovered how to extract valuable essential oils from the tree, transforming what was once seen as a pest into a resource.

Phil and Cherie Thompson with their daughters Photography:

Customers can discover their dedication to quality through products like the White Cypress Leaf Essential Oil ($21.95), the Buddha Wood Essential Oil ($39.95), and their Lemon Scented Gum Essential Oil ($19.95). Each product carries the unique benefits of native plants and embodies the sustainable practices Phil and Cherie hold dear. Their line also includes body care items such as the Body Wash ($17.90), Shampoo ($18.90), and a Well-being Gift Pack ($76.00), all crafted with natural ingredients, and free from fragrance, parabens and sulphates.

“Uncle Peter’s knowledge has been life-changing,” Phil shares. “Every day, he reminds us of how much there is still to learn from our land.”

Native Secrets has always been a labour of love, but it’s also a mission of restoration. By removing the invasive white

One of their proudest achievements is finding a sustainable use for the invasive white cypress pine, which has long threatened local biodiversity.

our community, especially for our young Indigenous people who want to stay connected to their land.”

While their roots are deeply traditional, Phil and Cherie have embraced modern science to take their products to the next level. Through the CSIRO Kick-Start initiative, they teamed up with researchers to refine extraction processes and study the antimicrobial and anti-inflammatory properties of native plants.

“We never thought we’d be working with scientists at this level,” Phil admits. “But seeing our traditional knowledge validated by modern research is so empowering.”

cypress pine, they’ve seen native grasslands flourish again, bringing back endangered species like the pink-tailed worm lizard. “It’s incredible to watch the environment come back to life,” Cherie says. “Hearing the birds sing again is a constant reminder of why we do this.”

Their efforts received a significant boost when they were awarded a $200,000 grant from the NSW Nationals’ Regional Job Creation Fund. The funding allowed them to upgrade their facilities and quadruple their production capacity. “This grant wasn’t just about scaling up,” Cherie says. “It was about creating opportunities for

CSIRO’s Adjunct Professor Peter Duggan calls the collaboration a “testament to the power of blending ancient wisdom with contemporary science.” For Phil and Cherie, it’s another step in ensuring that their cultural heritage is both respected and celebrated.

As they look to the future, Phil and Cherie are dreaming big. The AustraliaUnited Kingdom Free Trade Agreement has opened new doors for their business, allowing them to reach customers across the globe. “It’s a chance to share our story with the world,” Cherie says. “Every product we sell carries a piece of our culture and our land.”

But for the Thompsons, success isn’t just measured in sales. It’s about creating a model that can inspire other Indigenous communities. “We’ve always said this isn’t just about us,” Phil explains. “It’s about showing what’s possible when you believe in your culture and your community.”

The journey hasn’t been easy. “There were days we thought about giving up,” Phil admits. “But then we’d think about the people we’re doing this for—our kids, our community, and our ancestors. That kept us going.”

Cherie recalls long nights juggling her master’s studies with business responsibilities. “It’s been tough, but it’s also been worth it,” she says. “Every step forward feels like a win for everyone who’s believed in us.”

Their story gained national attention when it was featured on ABC’s Movin’ to the Country. The show highlighted their passion and perseverance, as well as their unwavering commitment to their land and heritage.

At its heart, Native Secrets is about connection—to the land, to their culture, and to each other. “This business is a way to honour where we come from,” Cherie says. “It’s about showing our kids that our culture is something to be proud of.”

Phil agrees. “This isn’t just our story. It’s an Australian story. And it’s one we’re proud to share with the world.”

Through their dedication, innovation, and unshakable belief in the power of tradition, Phil and Cherie Thompson have built more than a business. They’ve created a legacy that will inspire generations to come. ■

Photography: Elle Borgward

WESFARMERS HEALTH LAUNCHES NEW BEAUTY CONCEPT STORE ATOMICA

Move over, Mecca and Sephora—Wesfarmers Health has introduced an exciting new retail concept, Atomica, a beauty and wellness store designed for enthusiasts seeking affordability and inclusivity. The pilot store, located at Castle Towers in Sydney, showcases a curated selection of global and Australian beauty brands alongside innovative in-store services.

Retail Director Richard Pearson explained the inspiration behind the launch, saying, “We saw a gap in the market for an affordable and accessible beautyfocused retail proposition that delivers an inspirational in-store experience featuring coveted international brands and locally-loved Australian brands. At Atomica, our focus is on inspiring customers with affordable ways to invest in their beauty and wellness.”

The store’s product lineup includes viral sensations such as Bubble Skincare and Korean beauty favourite Innisfree, along with established brands like The Ordinary, La Roche-Posay, and CeraVe. Shoppers can also discover other trending names like Pixi, Clinique, Conserving Beauty, Hairification, e.l.f, and Milani.

Atomica also offers a personalised shopping experience through its dedicated Glow Advisors, who provide tailored beauty consultations and services, including skin scanning, makeup applications, and lash enhancements.

The Castle Towers store marks the first transformation from a former Priceline location without a pharmacy. The pilot concept is part of Wesfarmers Health’s broader strategy, with plans for further expansion to other Australian locations in 2025. Additionally, Australia’s largest health and beauty loyalty program, Sister Club, will soon integrate Atomica, allowing members to earn perks across Atomica, Priceline, and Priceline Pharmacy stores.

Wesfarmers Health, a division formed in 2022, has a portfolio of health and beauty brands, including Priceline Pharmacy and medi-aesthetics clinics like Silk and Clear Skincare.

WELEDA BOOSTS SUSTAINABILITY LEADERSHIP WITH B CORP RECERTIFICATION

Weleda has strengthened its commitment to sustainability by achieving a 13% score increase in its B Corp recertification, reaching 120.66 points—well above its initial 106.8 in 2021 and the Swiss B Corp average of 95 points.

CEO Tina Müller expressed pride in the result, reaffirming Weleda’s mission of “growth in harmony with people and nature.” Chief Sustainability Officer Nadine-Hélène Santiago highlighted the company’s focus on regenerative practices across its value chain, emphasising sustainability as an ongoing effort that requires constant improvement.

Currently, 81% of Weleda’s plant-based raw materials are

organically sourced. The company’s new Weleda Cradle Campus, a state-of-the-art emissions-free logistics centre that opened in September 2024, exemplifies its sustainable innovation. Built with rammed earth and wood, the facility supports the circular economy and promotes biodiversity, setting a benchmark for sustainable logistics in Europe.

Weleda, first certified as a B Corp in 2021, continues to lead as a pioneer in sustainability, aligning growth with environmental stewardship while striving to achieve increasingly ambitious targets. The recertification, awarded by B Lab, remains valid for three years.

E45 FACE MOISTURISER WINS 2025 PRODUCT OF THE YEAR

E45 Face Moisturiser has won the Skin Care category at the 2025 Product of the Year (POY) Awards, the world’s largest consumer-driven awards program. Celebrating 16 years in Australia, the awards highlight innovative, high-quality products, helping busy shoppers make informed choices.

This marks E45’s first win since its launch in Australia and New Zealand through Nice Pak Products. With over 70 years of expertise in the UK, E45’s “Back to Basics” approach delivers clinically proven solutions for dry skin conditions like eczema, while maintaining the skin’s natural barrier. E45 is also a sponsor of the Eczema Association of Australasia, with dermatologist Dr Alice Rudd as its 2024 brand ambassador.

The POY Awards reflect emerging grocery trends, including affordability, loyalty programs, and Gen Z preferences. Products are rigorously judged by experts and over 5,000 Australian consumers in partnership with NielsenIQ.

Sarah Connelly, POY Director, noted affordability continues to drive consumer choices amid rising living costs, particularly impacting older Australians. The full list of 2025 winners is available at www.productoftheyear.com.au.

Tina Müller and Nadine Santiago.

COTY AND SWAROVSKI ANNOUNCE LONG-TERM

BEAUTY PARTNERSHIP

Coty Inc, a global beauty leader, has announced a long-term licensing agreement with Swarovski, a leading name in luxury crystals. The partnership will focus on developing, producing, and distributing a new line of fragrances, with the first products set to launch in 2026.

The collaboration aligns with Coty’s strategy of diversifying its product portfolio and establishing partnerships with global brands. For Swarovski, this marks a significant step in expanding its presence in the beauty industry and diversifying its offerings.

Jean Holtzmann, Coty’s Chief Brands Officer Prestige, said: “We are delighted to announce our new, long-term partnership with Swarovski to develop and bring to market exciting new fragrance and beauty ranges. Renowned for its cutting-edge technology and unparalleled artistry, Swarovski has garnered significant recognition among global consumers, making it an ideal fit for a worldwide rollout across key markets such as EMEA, the Americas, and Asia. This licensing agreement aligns with Coty’s successful strategy of focusing on licenses with multicategory potential. We are excited to start working with Swarovski to develop truly

brilliant beauty offerings that will inspire elegance and express individuality.”

Meanwhile, Michele Molon, Swarovski’s Chief Commercial Officer, added: “Partnering with Coty is a significant step for Swarovski as we continue to expand our brand into new product categories. This partnership allows us to bring Swarovski’s unique positioning of Pop Luxury – a luxury that is creative, fun, colourful and joyfully extravagant – to the world of beauty and fragrances whilst leveraging Coty’s extensive industry expertise. Together, we will create beautiful and luxurious products that reflect our shared

commitment to quality and innovation. We look forward to the endless possibilities this partnership will bring.”

Coty, a company with a presence in over 125 countries, will leverage its expertise in beauty product development to bring Swarovski’s designs to the fragrance market. Meanwhile, Swarovski, with a footprint in 140 countries and 2,300 boutiques, will enhance its brand visibility and reach through this partnership.

Holtzmann, Chief Brands Officer Prestige, Coty and Michele Molon, Chief Commercial Officer, Swarovski. Photo: Tom Steinlechner.

QURE SKINCARE AND MCOBEAUTY LEAD AFR’S 2024 FAST LISTS

Qure Skincare, the brand behind the Q-Rejuvalight Pro LED Mask, has earned a spot on the Australian Financial Review’s 2024 Fast Starters List, celebrating Australia’s fastest-growing start-ups. Founded by siblings Kristina and Matt Orlic, Qure has experienced a 460% revenue increase from FY2023 to FY2024, cementing its role as a leader in beauty technology.

The brand’s journey began with Kristina’s personal skin struggles and Matt’s experiments with LED light therapy, culminating in the 2022 launch of the FDA-cleared Q-Rejuvalight Pro LED Mask. Recognised for both anti-ageing and anti-acne treatments, the device embodies Qure’s mission of delivering professionalgrade skincare that is accessible, affordable, and inclusive.

Meanwhile, Shelley Sullivan’s MCoBeauty earned 6th place on the AFR’s Fast 100 List, showcasing Australia’s fastest-growing companies. MCoBeauty’s revenue soared from $31.2 million in 2022 to $261.4 million in 2024—a staggering CAGR of 189.6%.

Founded in 2016, MCoBeauty thrived during the pandemic, gaining popularity for its affordable “dupe” alternatives to premium cosmetics. Stocked in over 1500 Woolworths, Big W, Priceline stores, and online, the brand now holds 54% of Woolworths’ cosmetics share, competing with global giants like Maybelline and Revlon.

Following its US debut in Kroger, MCoBeauty plans further expansion into the US and Europe in 2025, continuing its rapid growth as Australia’s fastest-growing beauty brand.

Qure Skincare founders Kristina and Matt Orlic.

THE TOP BEAUTY TRENDS TO WATCH OUT FOR IN 2025

Beauty Pie has unveiled its highly anticipated Beauty Trends Report, offering a glimpse into the makeup, skincare, hair, body, and nail trends poised to dominate 2025. Based on extensive research of Google search data and social media activity, the report highlights both rising trends for the upcoming year and those that shaped 2024.

According to the report, medium-contrast makeup is set to take centre stage in 2025, with searches for the term soaring by 45,320% over the past six months. This technique balances hair, skin, and eye tones for a harmonious look, making it a favourite among makeup artists and consumers alike. Demure makeup claims the second spot with a 4,268% increase in interest, reflecting a growing preference for understated, natural beauty.

Other notable trends include the resurgence of boyfriend blush (940%), the popularity of sunset blush (422%), and the intrigue surrounding high-contrast makeup (3,492%). Outside of makeup, waterless skincare saw an 806% rise in searches, and duck-shaped nails (463%) have captured imaginations, offering a playful twist on nail art.

The only hair trend to make the top ten is Irish hair, which emphasises layered, textured styles. Despite name, this look is versatile and to many hair types, contributing its 649% search increase.

A SNAPSHOT OF 2025’S TOP TRENDS

1. Medium-Contrast Makeup (45,320%)

2. Demure Makeup (4,268%)

3. High-Contrast Makeup (3,492%)

4. Boyfriend Blush (940%)

5. Waterless Skincare (806%)

6. Irish Hair (649%)

7. Duck-Shaped Nails (463%)

8. Sunset Blush (422%)

9. Sunburned Makeup (405%)

10. Sabrina Carpenter Makeup (313%)

2025’s Top Makeup Trends:

1. Medium-contrast makeup (45,320%), 2. Demure makeup (4,268%), 3. High-contrast makeup (3,493%), 4. Boyfriend blush (941%), 5. Sunset blush (422%).

2025’s Top Skincare Trends:

The report also delves into the beauty movements that defined 2024. Leading the pack was the Wolf Cut hairstyle, which racked up over 27.3 million engagements on TikTok and Instagram. Skincare ingredients like Niacinamide also had a moment, with 19.3 million engagements, highlighting its popularity for improving skin texture and addressing acne.

Nicola Moulton, Head of Editorial at Beauty Pie, said: “This is the fourth year running that we have delved into the data to reveal the biggest trends of the past year,

as well as predict the hottest trends for the year ahead.

“As always, there are some trends in the report that we expected to appear, such as demure makeup and copper hair tones. Likewise, many trends surprised us, like duck-shaped nails and caviar skincare. But this is one of the many reasons we love producing this annual piece of research, as it shines a light on the multiple ways you can enjoy the world of beauty without conforming to one particular way of using specific products. We hope that the report inspires people around the globe to experiment with makeup, skincare, hairstyles and colours, and body trends to find what suits them best.”

The report also examines shifting consumer habits. Makeup usage is on the rise, with 24% of respondents saying they use it daily, compared to just 6% in 2021. Cleansers also topped beauty purchases in 2024, with 36% of shoppers prioritising facial cleansers over body care products.

1. Waterless skincare (806%), 2. Tranexamic acid (107%)

3. Niacinamide (97%), 4. Azelaic acid (96%), 5. Microbiome skincare (91%)

2025’s Top Hair Trends:

1. Irish hair (650%), 2. Boho braids (92%), 3. Terra copper (86%), 4. Utah curls (73%), 5. Italian blowout (49%).

2025’s Top Nail Trends:

1. Duck-shape nails (463%), 2. Hibiscus nails (303%),

3. Tortoiseshell nails (267%), 4. Greek Goddess nails (134%), 5. Glass nails (127%).

2025’s Top Body & Wellness Trends:

1. Exfoliating body wash (93%), 2. Chemical sunscreen (82%), 3. Mineral sunscreen (71%), 4. Hypochlorous acid (49%), 5. Body bronzer (36%).

BUOYANT BEAUTY

Circana is reporting resilient sales in many aspects of FMCG retail, with beauty outpacing the total market in both Australia and the US. While shoppers have become measured in their spending, they remain willing to spend on self-care products that matter to them.

By Daniel Bone INSIGHTS DIRECTOR –AUSTRALIA, CIRCANA

FMCG A RETAIL BRIGHT SPOT

Many parts of FMCG retail have been rare bright spots in an otherwise challenged retail market. In fact, Australian FMCG accounted for 77% of all

retail growth in the 12 months to September 2024, fair market share would be considered at 43%, so that represents a significant outperformance.

Grocery alone accounted for over half (51.5%) of all retail growth. Pharmaceuticals and personal care accounted for nearly one-quarter (24.8%). This is ongoing evidence of essential retail servicing immediate day-to-day demands outperforming discretionary retail. That said, we do anticipate a revival in discretionary retail in 2025 as consumer confidence responds to an easing macro-economic environment.

It is not only the Australian market where beauty sales are outperforming total retail. Circana measured US$3.3 trillion in US retail spend in the 52 weeks to October 2024. The US$250 billion health and beauty product spend represents a 6.0% increase on the prior year. Prestige beauty grew 8.7% and mass beauty grew 6.1%, versus the total measured retail market growth of 2.4%.

“Beauty products are recording double-digit dollar gains in retail pharmacy.”

Physical stores are vital for discovery

SUPERMARKET RESILIENCE

Beauty sales in Australian supermarkets continue to outperform the total channel, despite some doom and gloom surrounding non-food merchandise performance in retailer trading updates due to increased competitor activity. In the 52 weeks to 3 November 2024, beauty product dollar sales lifted by 4.3% versus the prior year. That compares to a 3.7% increase across the channel.

Beauty product unit sales are also back into growth (+1.1%) following two successive years of decline. In other words, supermarket retail has succeeded in stimulating organic demand amid diminishing price influence. Unit price increases have slowed from 11.2% annually to 3.2% in the most recent year (to early November).

It’s also important to acknowledge the noise and distortion in the performance data. 2022-23 was the year of mobility and normalisation leading to an enormous recovery in skincare (+17.1%) and cosmetics sales (+16.9%) in particular.

Sales have subsequently slowed, but cosmetics sales are still up nearly 6% and skincare sales have grown by more than 2%. The latter, while recording the slowest value growth among beauty metacategories, has notched up three successive years of unit sales growth.

There is plenty of positivity to take into 2025 when the macro-economic environment is expected to ease, including the fact Australians are far less frustrated and resentful of price inflation for health and beauty products versus food and beverages.

PHARMACY SOARS

Beauty products are recording double-digit dollar gains in retail pharmacy. The strong performance is led by Chemist Warehouse, but also supported by robust performance in community pharmacy banners.

Skincare has been the standout performer, with sales up nearly 15% – despite grocery retailers working hard to close the ranging advantage the pharmacy channel, especially Chemist Warehouse, has cultivated.

We see evidence of the ‘destination effect’ from the fact that the average trip to Chemist Warehouse results in beauty basket spend that is 2.9 times higher than the supermarket average.

As a result, total health and beauty product spend per buyer in Chemist Warehouse far outweighs the major supermarkets and Aldi. So, whilst supermarket retailers have upped-theante in ranging and merchandising, there remains work to do.

INNOVATION IMPETUS

Our outlook across all channels is broadly

favourable for 2025 as beauty retailers and suppliers compete for higher share of athome occasions as more consumers indulge in self-care at home.

With limited upside left for pricing, a reinvigoration of new product development (NPD) is required for organic demand generation. This also includes supporting retail marketing activity to aid in the discovery of new products in-store. After all, Circana panellists have revealed they are most likely to learn about new products by discovering them in-store. In other words, socials are important in generating interest and inspiration, but it’s important to not lose sight of the fundamentals.

The industry can also be encouraged by several high performing brands proving that well-executed NPD will capture the attention of health and beauty enthusiasts. For example, Hismile has generated nearly $22 million in growth in the last year and Skin Control, a high-performing start-up, is having an enormous impact on the local mass beauty market.

These examples are a timely reminder that ‘on-trend’ benefit-led innovation can support demand growth at a time when pulling the price lever is more restricted. We need to shift the dial towards benefit incentives to sustain future growth. After all, that’s how Australians evaluate value for money; it’s about price, but equally it’s about benefits that signify quality. ■

Source: Circana Shopper Panel Survey, 2024;n=5,094, Circana, Inc. and Circana Group, L.P. | Proprietary and confidential

TACKLING THE

PACKAGING CHALLENGE

The beauty sector steps up

P

ackaging, especially plastic, is a growing focus of local and global environmental regulations. In Australia, the federal government is exploring new rules while states advance bans on problematic single-use items and other plastics. Globally, major economies are creating similar regulations, and the UN is negotiating a Plastics Treaty.

Packaging waste sustainability in Australia’s beauty and fragrance industry poses unique challenges. These include complex, multi-component packaging that complicates recycling, the need for high-quality, contact-safe materials, and the small size of cosmetic packaging, which can be too small for current sorting systems. Additionally, being an import-dominated sector can limit local influence over packaging design and render Australia-specific post-use labelling problematic.

Nevertheless, Accord’s 2024 packaging surveyi revealed considerable initiative by beauty and fragrance companies on packaging sustainability.

Half (50%) of beauty & fragrance respondents offer reusable packaging/refillable products, predominantly in the skincare, colour cosmetics and fragrance categories

BEAUTY SECTOR TAKING ACTION ON PACKAGING SUSTAINABILITY

DATA GALORE

Data are essential to meet reporting obligations under APCO or state NEPMs, as well as to measure progress and communicate achievements. Most beauty and fragrance respondents (83%) have packaging volume data—including 62% with data for all their products. This was a big increase from 2021, when just 32% of beauty and fragrance companies had data for all their productsii

SMALLER PACKAGING VOLUMES

‘Avoid’ and ‘Reduce’ are the two most impactful actions on the waste hierarchy, as they eliminate or decrease the material used. Many beauty & fragrance respondents (59%) have decreased or plan to decrease their packaging volumesiii

REUSABLE PACKAGING

Half (50%) of beauty & fragrance respondents offer reusable packaging/ refillable products, predominantly in the skincare, colour cosmetics and fragrance categories—another 35% plan to increase or introduce reusable packaging/refillable products in the next 12 months. Reuse, when feasible, is an excellent outcome as it retains the maximum value from a package post-use.

REPLACING PLASTIC

All beauty and fragrance respondents reported using plastic packaging, but 53% have replaced or plan to replaceiii some plastic packaging with other materials. Changing packaging materials is no easy task, often requiring costly and lengthy testing for compatibility, safety and consumer appeal. Plastic packaging also has many advantages, so a thorough consideration of the environmental impacts of alternatives is essential to ensure a net environmental benefit.

RECYCLABLE PLASTIC PACKAGING

A focus for the majority (71%) of beauty and fragrance respondents was increasing the kerbside recyclability of their plastic packagingiii. The sector’s average proportion of kerbside-recyclable plastic is 45%, but a wide range of values were reported.

POST-CONSUMER RECYCLATE (PCR)

Accord’s survey highlighted the challenge of incorporating PCR plastic in beauty packaging. While 62% of beauty and fragrance respondents have recently or are planning to increase their use of PCRiii, 56% have encountered barriers. All those encountering barriers identified the grade/quality as unsuitable (100%) and 74% identified cost as a barrier.

AdobeStock/Andrii

For more on Accord’s impact, see our latest Annual Report www.accord.asn.au

made by our sector and where the ongoing challenges lie. For example, based on our survey data, we have prepared two packaging infographicsiv to showcase the progress and initiative of Accord members in addressing packaging waste, the essential roles packaging plays, and that a one-sizefits-all regulatory approach to packaging is not appropriate. With input from our members, we have also made a submission to the Department of Climate Change, Energy, the Environment and Water’s (DCCEEW) long-awaited consultation on reforming packaging regulation.

With input and guidance from our member companies, Accord also progresses industryled initiatives that foster social responsibility and environmental stewardship on material industry issues.

Accord’s Small-format Cosmetic Working Group is tasked with exploring and guiding the development of sustainability initiatives that will assist the Australian beauty industry. The WG is finalising an Industry Guideline on Best Practice Product Stewardship for Cosmetic Packaging Waste, encompassing design, ethical and sustainable sourcing, and EPR—watch this space! The WG will also continue to explore the need for and feasibility of an industry-wide EPR scheme for cosmetic packaging waste.

Companies in the beauty sector have an opportunity to stand out as examples of proactive and responsible product stewardship. We are excited to be working together on behalf of the sector to boost the achievements of individual companies and to advocate on behalf of industry. ■

CELEBRATING 70 YEARS OF EXCELLENCE

Jerome Bellony, Managing Director of Clarins Australia & New Zealand, reflects on Clarins’ global success, driven by client-centricity, plant-based innovation, and uncompromising quality over seven decades.

By Michelle Ruzzene

Jerome Bellony, Managing Director of Clarins Australia & New Zealand, stands at the helm of one of the most respected beauty brands in the world. With a career that spans diverse roles and regions, Bellony brings a wealth of experience and a deep understanding of what it takes to thrive in a competitive, ever-evolving industry. His journey, marked by strategic insight, operational excellence, and a strong alignment with Clarins’ core values, provides a compelling blueprint for success.

“My roles as CFO, COO, and Regional Sales Director have given me a strong foundation to understand the business

from all angles,” Bellony explains. “These experiences helped me develop a wellrounded perspective, balancing financial strategy, operational efficiency, and customer-driven sales. They have shaped me into a strong generalist, allowing me to make informed decisions and lead Clarins Australia & New Zealand with both strategic insight and operational focus.”

Reflecting on his tenure as Deputy Vice-President for the Asia-Pacific region, Bellony recalls the challenges of managing diverse markets across vast geographies.

“At the time, the China market was not as developed, and communication tools were not as advanced, which made

business travel essential,” he shares. “Leading teams across multiple countries required adaptability and a hands-on approach.”

These experiences, he says, were pivotal in shaping his leadership style. “They taught me the importance of cultural sensitivity, clear communication, and building personal relationships to establish trust. I learned to adapt to the unique dynamics of each market while ensuring a cohesive, unified strategy.”

Since joining Clarins, Bellony has found his personal and professional values perfectly aligned with those of the company. “From the day I joined Clarins, I have experienced a full synchronisation between my personal values and the core values of the Clarins

Group: Respect, Authenticity, Cooperation, Audacity, and Passion,” he notes. “These values not only guide our daily work but also serve as a foundation for validating any business decision we make. Respect for people and the planet, authenticity in our actions and products, cooperation within our teams and with our partners, audacity in pushing boundaries, and passion for what we do—these principles ensure that every decision we make aligns with both our mission and our commitment to delivering excellence.”

Bellony’s financial acumen has also been a critical factor in driving Clarins’ success in the region. “At Clarins, our strength lies in making smart, strategic investments that deliver the highest return on investment and have a positive impact on the business,” he explains. “By closely analysing financial data and market trends, we can optimise our efficiency and prioritise initiatives that align with our brand values. Whether it’s expanding our retail footprint, enhancing our product offerings, or reinforcing our commitment to sustainability, it’s about being precise and strategic—making every investment count, and ensuring that each decision contributes to the continued growth and legacy of Clarins.”

As Clarins celebrates 70 years of innovation and excellence, Bellony reflects on the key factors behind the brand’s enduring success. “Clarins’ enduring success and reputation stem from our commitment to listening to our clients, pioneering CRM in beauty, and constantly refining our products to meet evolving needs,” he says. “Our dedication to innovation, with research labs in France and Shanghai, ensures we blend plantbased ingredients with cutting-edge science. Additionally, by maintaining full control over production in our French factory, we guarantee the highest quality in every product. These factors—client-centricity, relentless innovation, and uncompromising quality—have solidified Clarins as a global beauty leader over the past 70 years.” Bellony is keenly aware of the changing landscape of the beauty industry and how Clarins must adapt to meet new consumer expectations. “Today’s consumers want products that not only deliver results but also align with their values, such as ecoconsciousness and natural ingredients,” he explains. “In response, Clarins is continuously innovating to offer natural, effective formulations that combine the best of plant-based science and advanced

research. We also offer an omnichannel experience, allowing customers to connect with Clarins seamlessly, whether online, in boutiques, or at counters. This ensures a consistent, high-quality experience.”

The recent launch of Clarins’ first standalone boutique in Sydney reflects the company’s dedication to providing personalized beauty experiences. “The launch of our boutique reflects Jacques Courtin-Clarins’ philosophy of connecting with clients on a deeply personal level, emphasizing 100% proximity and the ability to truly listen to their needs,” Bellony says. “Our boutique aims to create an immersive environment where clients can experience our brand values firsthand through exclusive, personalised facials and makeup services designed with care and precision. Jacques Courtin-Clarins would likely be proudest of how his legacy lives on in these personal, client-focused experiences, which capture his vision for beauty that cares, listens, and constantly innovates to bring out the best in everyone.”

The boutique also showcases Clarins’ commitment to sustainability. “Considerations are made in the design materials used, from sustainably sourced wood fixtures to recycled materials,” Bellony says. “In recent years, we have updated many Clarins products, such as incorporating a larger percentage of organic ingredients and ensuring recyclability to reduce plastic waste. With the latest version of Double Serum, for example, the bottle has been redesigned with an eco-friendly approach, containing 94% recyclable materials to minimise its carbon footprint.”

Clarins’ commitment to responsible beauty extends beyond product design. “Throughout the year, specific promotions

highlight the many organisations Clarins collaborates with and supports,” Bellony explains. “From Mary’s Meals, which offers school meals to children in need, to Seeds of Beauty, which protects nature and biodiversity by planting trees, these initiatives reflect our dedication to passing on a more beautiful planet.”

Looking ahead, Bellony has ambitious goals for Clarins in Australia and New Zealand. “Our primary goal in the coming years is to continue strengthening our position as a leader in skincare while accelerating the growth of our makeup segment to become a key player in the market,” he says. “We have already built a solid reputation for our premium skincare products, and now we are focused on expanding our makeup offerings, leveraging our expertise in skin benefits and highperformance ingredients to meet the evolving demands of our customers. Our goal is to solidify Clarins as a holistic beauty brand that leads in both skincare and makeup while remaining committed to innovation, sustainability, and responsible beauty.”

Bellony is particularly passionate about expanding Clarins’ network of standalone boutiques. “Our first boutique in Sydney has demonstrated the power of creating immersive brand experiences that foster deeper connections with our customers,” he notes. “I’m hopeful to develop this further, offering personalised experiences and showcasing Clarins’ values in a unique way.”

As the company continues to innovate, Bellony remains inspired by Clarins’ dedication to plant-based ingredients and holistic wellness. “The Clarins approach to beauty comes across strongly in our motto: ‘making life more beautiful,’ which speaks to people feeling more comfortable in their own skin in order to care for themselves and the world around them,” he says. “To be holistic also means to offer skin and body care solutions. It’s one thing to treat stress lines on the face; it’s quite another to relieve stress and tension for the body and mind. At Clarins, we aim to do both.”

Under Bellony’s leadership, Clarins is poised to continue redefining beauty with purpose and passion, staying true to its heritage while meeting the evolving needs of its customers. Through innovation, sustainability, and a commitment to excellence, the brand remains a shining example of how beauty can inspire and empower. “At the heart of everything we do is the desire to make life more beautiful,” Bellony concludes, “for our customers, our communities, and the planet.” ■

Jerome Bellony

SUN SAVVY

SPF

Garnier Vitamin C+ Daily UV Glow SPF 50+ - www.garnier.com.au

CeraVe Facial Moisturising Lotion SPF 50 - www.cerave.com.au

Summer Fridays Shadedrops Tinted Base SPF 30 - www.mecca.com

Cancer Council Radiance Boost SPF 50+ - www.cancercouncilshop.org.au

Paula’s Choice SPF 50 5% Vitamin C Sheer Moisturiser - www.sephora.com.au

RoC Soleil Protect Anti-Wrinkle Smoothing Fluid SPF 50 - https://rocskincare.com.au

Rejuvaus iSolar Protect & Restore Invisible Zinc Lotion - https://au.rejuvaus.com

The Jojoba Company Illuminating Tinted Moisturiser SPF 15 - https://thejojobacompany.com.au La Roche-Posay

Anthelios KA+ Sunscreen SPF 50+ - www.laroche-posay.com.au

Natio Sun Invisible Stick and Invisible Mist Facial Sunscreen SPF 50+ - www.natio.com.au

Avène Sunsitive Sunscreen Serum SPF 50+ - www.avene.com.au

Gem Solar Screen Mineral Zinc Hydrating Face Sunscreen Lotion- https://gem-products.co

Photography: Brandee Meier. Concept and product

curation: Michelle Ruzzene.

COSMOPROF ASIA 2024

A TRIUMPH OF INNOVATION AND NETWORKING IN THE BEAUTY INDUSTRY

The 27th edition of Cosmoprof Asia, held from 12-15 November 2024 across two iconic venues in Hong Kong, concluded as a resounding success. Recognised as the premier B2B beauty event in the Asia-Pacific region, Cosmoprof Asia 2024 brought together global industry leaders, innovators, and visionaries, solidifying its status as a hub for discovering trends, forging partnerships, and driving the beauty industry forward.

A SHOWCASE OF GLOBAL EXCELLENCE

The event hosted 2,562 exhibitors from 47 countries and regions, with 89% of exhibitors hailing from outside Hong Kong. Spanning two venues, the exhibition offered a comprehensive view of the industry:

Cosmopack Asia (12-14 November, AsiaWorld-Expo):

Focused on supply chain innovations, including ingredients, packaging, machinery, and private label solutions.

Cosmoprof Asia (13-15 November, Hong Kong Convention & Exhibition Centre): Showcased cutting-edge finished products across categories like skincare, cosmetics, spa, and salon innovations.

Over 80,000 attendees explored 120,000 sqm of exhibition space, including 18 country pavilions representing global beauty powerhouses like Korea, Italy, the USA, and Japan.

KEY HIGHLIGHTS

CosmoTalks and Market Insights

The CosmoTalks series featured industry leaders and trendsetters discussing sustainability, consumer behaviour, and future-forward technologies. Sessions like Beauty in the Age of AI and The Rise of Sustainable Packaging captivated audiences with actionable insights and innovative ideas. The Omnichannel Retail Strategies for Beauty Brands session, hosted by Retail Beauty owner and publisher Nicci Herrera, explored how beauty brands are adapting to the evolving retail landscape. The discussion highlighted the importance of creating seamless customer experiences across digital and physical channels, emphasising that omnichannel strategies are now essential for meeting modern consumer expectations.

Industry leaders Eric Pong, Partnerships Director at AfterShip, Mingyang Sun, Managing Director at JTG Distribution Hong Kong

Limited and Seung Hee Chung, CEO at Beauty Boulevard, shared insights on logistics optimisation, tailoring strategies for diverse markets, and aligning product development with omnichannel goals. Key takeaways included leveraging technology like AI and CRM for personalisation, understanding regional consumer behaviours, and ensuring consistency across touchpoints.

The talk highlighted omnichannel retail as a driver of growth and innovation in the beauty industry, offering practical advice for brands at all stages of their journey to build stronger connections with their customers.

CosmoTrends

The CosmoTrends Report, curated in partnership with BeautyStreams, highlighted the most compelling innovations showcased at Cosmoprof Asia 2024. After analysing hundreds of submissions, five key trends emerged, capturing the evolving beauty landscape:

1. Forever Young

Skin rejuvenation took centre stage with innovative treatments designed to boost collagen, enhance elasticity, and promote a youthful glow. Products ranged from topical ampoules to injectables featuring advanced ingredients like stem cells and hyaluronic acids, catering to professional and athome use.

2. Dr AI

AI-powered diagnostic tools revolutionised personalised care for skin and scalp, offering unprecedented precision in analysing conditions and recommending targeted treatments. These devices cater to both professional and consumer markets, streamlining diagnostics and enhancing care.

3. Sunny Side Up

Sun care emerged as a year-round essential, with new formulations that combine high SPF protection with skincare benefits. Innovative textures like cushions and lightweight lotions were

designed for convenience, appealing to consumers seeking seamless integration into daily routines.

4. Let’s Get Cheeky

Blush reigned as a staple in colour cosmetics, with new textures and formulations, including jelly tints, hydrating liquids, and silky powders. These products offered vibrant, buildable hues that cater to modern beauty trends emphasising a healthy, radiant glow.

5. On the Spot

Addressing the global rise in acne, brands showcased solutions for every stage of blemish-prone skin, from calming active breakouts to preventing future issues and treating post-acne marks. Ingredients like niacinamide, tranexamic acid, and succinic acid led the charge in comprehensive care These trends reflect beauty’s forwardthinking direction, blending innovation, personalisation, and multifunctionality to meet the demands of today’s consumers.

COSMOPROF ASIA & COSMOPACK ASIA AWARDS

The Cosmoprof Asia & Cosmopack Asia Awards celebrated excellence in innovation across 11 categories, from sustainable packaging to groundbreaking formulations. See the following page for more.

NETWORKING AND BUSINESS OPPORTUNITIES

The event’s Buyer Programme connected exhibitors with over 600 key decision-

makers from renowned global brands like Amorepacific, L’Oréal, and Walgreens Boots Alliance. Participants praised the programme for fostering meaningful partnerships and unlocking new market opportunities.

SUSTAINABILITY IN FOCUS

The Be Sustainable with Beauty initiative at Cosmopack Asia showcased exhibitors leading the way in eco-friendly practices. The project’s e-book highlighted innovations in recyclable materials and sustainable packaging, reflecting the industry’s growing commitment to environmental responsibility.

ASIA-PACIFIC MARKET: A POWERHOUSE FOR GROWTH

Cosmoprof Asia 2024 highlighted the pivotal role of the Asia-Pacific region in the global beauty industry. With the region’s beauty market projected to grow from US$191 billion in 2024 to nearly US$214 billion by 2028, exhibitors and attendees tapped into unparalleled opportunities. Hong Kong’s strategic importance as a gateway to China and other APAC markets was also evident. As the world’s third-largest importer of beauty products, Hong Kong remains a critical hub for trade and innovation.

LOOKING AHEAD

As Cosmoprof Asia 2024 concludes, the industry eagerly anticipates next year’s new initiatives, including the launch of Beauty Ingredients & Formulation Asia 2025, a specialised event dedicated to R&D,scientific advancements, and formulation.

“The success of Cosmoprof Asia 2024 reflects the beauty industry’s resilience and creativity,” said Gianpiero Calzolari, President of BolognaFiere Group. “We look forward to building on this momentum in 2025.”

THE VERDICT

Cosmoprof Asia 2024 proved once again why it is the must-attend event for beauty professionals in the Asia-Pacific region. From uncovering trends to forging strategic partnerships, the event delivered unparalleled value to its attendees, setting a high benchmark for future editions.

For more highlights and a glimpse into the future of Cosmoprof Asia, visit www.cosmoprof-asia.com.

BEAUTY’S BRIGHTEST

STARS SHINE AT COSMOPACK AND COSMOPROF ASIA AWARDS 2024

This year, I had the immense honour of being part of the judging panel for the Cosmoprof Asia and Cosmopack Asia Awards 2024, a project curated by Beautystreams, held at the iconic Hong Kong Convention & Exhibition Centre. It was an unforgettable experience to work alongside a distinguished group of global industry leaders and innovators. Together, we evaluated some of the most creative and cutting-edge products shaping the future of beauty.

As a judge, I had the privilege of exploring each submission in detail. From cutting-edge pimple patches to sustainable sanitary napkins, and revolutionary air-fixing mascaras to glow-enhancing radiance-boosting serums, the awards truly showcased the pinnacle of beauty innovation. This year’s winners pushed the boundaries of creativity and technology, offering solutions that cater to the evolving needs of modern consumers.

Whether it was the soft-focus matte perfection of a liquid powder foundation or the sleek functionality of an eco-friendly jar, the awards celebrated products that seamlessly blended style, science, and sustainability. From hair care to skincare and personal care, the winning innovations reflected the global beauty industry’s dedication to meeting diverse consumer demands with ingenuity and flair.

With 421 submissions from across the globe, narrowed down to four nominees in each of the 11 categories, the competition was fierce. Selecting the winners was no easy task, but I was truly inspired by the passion and ingenuity that went into every entry.

I WAS FORTUNATE TO COLLABORATE WITH AN EXTRAORDINARY PANEL OF JUDGES, INCLUDING:

Mohamad Alhussein, Founder and CEO –Jully France Paris (Cyprus)

Brooke Bergé, Division Manager Beauty Distribution –Ali Bin Ali Holding (Qatar)

Claudia Campani, Product Development Packaging & Special Projects Lead, MECCA-Maginations (Australia)

Cathy Chen, DMI VP China & North Asia – L’Oréal (China)

Sammi Dung Dao Thuy, Chairwoman – TDGroup (Vietnam)

Stav Dimitriadis, CEO – Twincare International (South Africa)

Lulu Li, Editor-in-Chief – Nylon (China)

Amanda Lin, Editor – CosmeticDesign-Asia (Singapore)

Abdul Majid Madi, CEO – District General Trading Company WLL (Kuwait)

Sophia Nee, Brand Project Director – Marie Dalgar (China)

Janne-Marii Nurm, NPD Manager – Matrix (UK)

Fernanda Pigatto, Global Partnerships Director –BEAUTYSTREAMS (USA)

Noah Rosenblatt, President – BEAUTYSPACE (USA)

Dr. Kilala Tilaar, CEO – Martha Tilaar (Indonesia)

Ka Yan Tsang, Purchasing Division Manager –AVANT & FLÂNERIE SKINCARE (UK)

Ng Wee Tiong, Group Director, Head of Physical Supply –Do Day Dream Co Ltd (Thailand)

One of the highlights of my experience was presenting the Cosmopack Asia Award for Make-Up Formula to B. Kolormakeup & Skincare Spa (pictured left) for their remarkable product, the Mattifix Over and Under Liquid Powder. This innovative formula combines a creamy texture with a velvety matte finish and features a unique encapsulated botanical complex that offers anti-inflammatory and protective benefits. Its cutting-edge pigments blend seamlessly with the skin, creating a soft-focus effect that minimises imperfections while enhancing natural beauty with a light veil of colour.

It was an absolute privilege to present this award and celebrate the exceptional creativity and craftsmanship behind this product. The

moment reaffirmed my admiration for the incredible talent and innovation thriving within the beauty industry.

As the winners prepare to showcase their achievements at Cosmoprof Worldwide Bologna 2025, I feel deeply honoured to have been part of this prestigious event. This experience

A FULL LIST OF WINNERS BELOW:

COSMOPACK ASIA

AWARDS – WINNERS

MAKE-UP FORMULA

MATTIFIX Over and Under Liquid Powder

– B. Kolormakeup & Skincare Spa SB-Benefit Corporation (Italy)

SKIN CARE FORMULA

The Pearless Radiant Boosting Serum

– Cosmecca Korea Co Ltd (South Korea)

PACKAGING DESIGN & MATERIALS

Eco Slide Jar – CTKCLIP (South Korea)

INNOVATIVE TECHNOLOGY

TPF 2.0 Version Totipotent Prostembryona Factor® Lyophilized Powder Ampoule – Tekho Marine Biotech Co Ltd (Taiwan region)

SUSTAINABILITY

Double Sphere Multi-Use PlantBased Color Makeup Stick

– Tair Jiuh Enterprise Co Ltd (Taiwan region)

has left me inspired, humbled, and more passionate than ever about the future of beauty.

To all the winners and participants, congratulations on your incredible achievements. Your creativity and vision are shaping the future of beauty, one innovation at a time! ■

COSMOPROF ASIA AWARDS – WINNERS

HAIR PRODUCTS

9.4 Aminopyrrole Lotion + Melatonin

– Beaute Mediterranea / DSD de Luxe (Spain)

HOME & PROFESSIONAL DEVICES AND TOOLS

AISG – Aram Huvis Co Ltd (South Korea)

PERSONAL CARE & BODY

CARE PRODUCTS

LadiM Graphene Sanitary Napkin (Medium) 24.5cm (12pcs)

– Konxept Ltd (Hong Kong SAR, China)

GREEN & ORGANIC

Porcelain – Anti-Pigment Spot Serum – Arganour (Spain)

SKIN CARE PRODUCTS

KOCOSTAR Yellow Cream Patch –Firstmarket Co Ltd (South Korea)

MAKE-UP PRODUCTS

Air Fixing Mascara – Taeyang Renew Inc (South Korea)

EXCELLENCE IN COMMUNITY PHARMACY CELEBRATING

Maddison Waide

Named 2024 Pharmacy Assistant of the Year

The Pharmacy Guild of Australia awarded Maddison Waide from Lucy Walker Pharmacy in Goondiwindi, Queensland, as the winner of the 2024 Pharmacy Assistant of the Year (PATY) Award. Maddison outshone an outstanding lineup of eight state and territory finalists who gathered in Sydney to participate in the national workshop at the prestigious 2024 Pharmacy Assistant National Conference (PA2024), held at the Hyatt Regency Sydney in September.

The PATY Award, sponsored by Maxigesic, is among the highest accolades for pharmacy assistants in Australia, honouring those who exemplify outstanding leadership, innovation, and a dedication to patient care in their communities. This year’s award was the culmination of months of preparation and competitive assessments, where finalists showcased their expertise, industry knowledge, and passion for patient care. Their achievements not only highlight individual excellence but also demonstrate the importance of pharmacy assistants in delivering quality healthcare and enhancing the well-being of Australians across the country.

HONOURING THE 2024 STATE AND TERRITORY FINALISTS

The Pharmacy Guild of Australia also celebrated the achievements of finalists from each state and territory, who each represent the best in community pharmacy and dedication to patient care:

ACT: Danielle Peel, Cooleman Court Pharmacy, Weston

NT: Karisa Lunn, Blooms the Chemist Bakewell

NSW: Aidan Kassi, Amcal Pharmacy Kings Cross Centre, Sydney

SA: Amy Clayson, Terry White Chemmart Normanville

TAS: Seetha Naidoo, Terry White Chemmart Legana

VIC: Rebecca Frost, Gunn and McConville Medication Management, Balwyn North

WA: Demi Morton, Pharmacy 777 Tambrey, Nickol

These finalists represent the finest in community pharmacy across Australia, serving as role models in their dedication to patient care, community health, and professional growth.

RECOGNISING EXCEPTIONAL DEDICATION AND SKILL

Daniel Shalhoub, a judge for the award and representative from AFT Pharmaceuticals, praised the high calibre of participants this year. “Selecting a winner is always challenging, especially when each finalist shows remarkable talent and dedication,” he noted.

“However, Maddison truly embodied the values that define this award. Her commitment to patient care, leadership qualities, and passion for professional growth made her a standout among her peers. Congratulations to Maddison on this well-deserved recognition.”

Maddison’s journey to becoming the 2024 Pharmacy Assistant of the Year was marked by a series of rigorous assessments, where she demonstrated not only her technical skills and knowledge but also her ability to inspire and lead within her pharmacy community. As the winner, she received a $5,000 cash prize and a travel package that includes flights and accommodation to attend key industry events, such as the 2025 Australian Pharmacy Professional Conference and Trade Exhibition (APP2025) and Pharmacy Connect 2025. This opportunity will further enhance her professional development and broaden her network within the pharmacy industry.

Pictured left to right: Daniel Shalhoub, AFT Pharmaceuticals; Professor Trent Twomey, Pharmacy Guild National President; Maddison Waide, PATY2024 winner.

Maddison Waide.

A MILESTONE YEAR: THE GLUCOJEL RUNNER-UP AWARD INTRODUCED

This year’s PATY Awards saw a new addition: the Glucojel Runner-Up Award, which recognises the exceptional contributions of another standout finalist. The inaugural runner-up award was presented to Amy Clayson from Terry White Chemmart in Normanville, South Australia. Amy’s recognition highlights the significant impact that pharmacy assistants have in their communities, and the runner-up award marks a milestone in acknowledging the depth of talent within the field.

RECORD-BREAKING ATTENDANCE AND UNFORGETTABLE HIGHLIGHTS AT PHARMACY CCONNECT/PA2024

Pharmacy Connect 2024 was an unparalleled success, with over 1,500 attendees from across Australia gathering to participate in networking, learning, and celebrating the industry’s best. Hosted alongside the popular Pharmacy Assistant National Conference, Pharmacy Connect broke attendance records and featured more than 70 trade stands, attracting pharmacy owners, assistants, students, and industry representatives.

Pharmacy Connect Convenor Kos Sclavos AM praised the event’s success, emphasising the sense of community and the positive feedback from attendees. “Attendees came from all parts of our industry, from owners and pharmacists to pharmacy assistants and students, joining together to share insights and shape the future of pharmacy. I want to extend my gratitude to the sponsors, exhibitors, and attendees who made this year’s events so impactful,” Sclavos remarked.

The conference also offered an impressive lineup of sessions tailored to a diverse audience. Financial journalist and commentator Effie Zahos delivered an engaging personal finance session, while Olympian Peter Bol shared his inspiring story, motivating attendees with lessons on perseverance and dedication. A highly anticipated session by Professor Trent Twomey, Pharmacy Guild National President, and Associate Professor John Smithson of James Cook University, focused on the emerging opportunities tied to the new integrated five-year Doctor of Pharmacy program.

“The feedback has been overwhelmingly positive,” Mr. Sclavos said. “From inspiring talks to valuable educational sessions, attendees were spoilt for choice. The social events were just as memorable, with the cocktail party adding to the celebration of the PATY Award winners. The evening brought together a vibrant community of pharmacy professionals in a shared recognition of their achievements.”

LOOKING

AHEAD: NOMINATIONS FOR 2025 PATY AWARDS AND NEXT YEAR’S CONFERENCE DATES

The Pharmacy Guild of Australia is already looking forward to the 2025 PATY Awards, with nominations set to open in March 2025. This annual award continues to celebrate and honour the exceptional contributions of pharmacy assistants who play a critical role in patient care and community health. In 2025, the Pharmacy Assistant National Conference will become the Pharmacy Assistant Stream at Pharmacy Connect. Pharmacy Connect will return to the Hyatt Regency Sydney from September 3-5, ensuring another year of insightful sessions, networking, and celebrations.

THE

2025 AUSTRALIAN PHARMACY PROFESSIONAL CONFERENCE AND TRADE EXHIBITION (APP2025)

APP2025 is not a conference to be missed, offering a three-day education program plus pre-conference workshops, more than 450 trade stands, and exciting social functions. APP2025 will take place on the Gold Coast from Thursday 20 March to Saturday 22 March 2025. The conference program is now available, with the theme of the highly anticipated APP Street Party having been announced as ‘Country Hoedown.’

To book your early bird registration, visit the conference website appconference.com ■

The inaugural runner-up award was presented to Amy Clayson from Terry White Chemmart in Normanville, South Australia.

Unlocking Your Opportunities at APP2025:

THE

The 2025 Australian Pharmacy Professional Conference and Trade Exhibition (APP2025), set to take place on the Gold Coast from Thursday 20 March to Saturday 22 March 2025, promises to be the standout event for the community pharmacy industry. With the theme ‘Unlocking Your Opportunities,’ APP2025 aims to empower delegates to embrace new opportunities in the rapidly evolving pharmacy landscape.

A TRANSFORMATIVE YEAR FOR COMMUNITY PHARMACY

Conference Chairman Kos Sclavos AM reflected on the momentum gained in 2024, stating, “2025 will be about making the most of the opportunities arising from recent changes and exploring the future of community pharmacy.” With APP2025’s comprehensive program and trade exhibition, delegates will gain actionable insights to thrive in this dynamic industry.

PROGRAM HIGHLIGHTS

The conference features diverse educational streams tailored to meet the needs of every attendee, including:

• Business, Innovation, and Leadership

• Clinical Pharmacy

• Product Updates

• Rural Pharmacy and Indigenous Health

• Harm Minimisation

• Early Career Pharmacists

• Cultural Engagement

• Professional Development

Key events include the Opening Plenary, the Alan Russell Oration, and the State of the Industry Panel, which provide a pulse check on pharmacy’s progress and emerging trends. Notable speakers include former tennis champion Jelena Dokic, who will discuss resilience, and Dr Ben Bravery, a doctor and patient advocate sharing his unique perspective.

PREMIER PHARMACY EVENT

INTERACTIVE WORKSHOPS AND CPD CREDIT

Pre-conference workshops kick off APP2025 on Wednesday 19 March, offering hands-on sessions on key topics like immunisation and the full scope of practice. These workshops are an excellent opportunity to earn CPD credits while gaining practical knowledge.

NETWORKING OPPORTUNITIES

APP2025’s networking events are designed to foster connections among industry professionals. Highlights include:

WELCOME RECEPTION

Date: 20 March 2025

Time: 5.30pm – 8.30pm

Price: $85 per person

(included in full registration)

GUILD MEMBER (PROPRIETOR)

ONLY BREAKFAST

Date: 21 March 2025

Time: 6.45am – 8.15am

Price: $55 per person

(includes hot breakfast)

WOMEN’S NETWORKING LUNCH

Date: 21 March 2025

Time: 12.45pm – 2.00pm

Price: Included in full/day registrations

HAPPY HOUR

Date: 21 March 2025

Time: 5.30pm – 6.30pm

Price: Included in all registration types

PHARMACY ASSISTANT

NETWORKING LUNCH

Date: 22 March 2025

Time: 12.30pm – 1.30pm

Price: Free

APP STREET PARTY – ‘HOEDOWN’

Date: 22 March 2025

Time: 7.00pm – midnight

Price: $150 per person

STATE GUILD MEMBER

NETWORKING EVENTS

Victorian Guild Member Cocktail Event: 19 March 2025, 5.30pm – 7.30pm

New South Wales Guild Member

Networking Lunch: 20 March 2025, 12.30pm – 2.00pm

Queensland Guild Member Networking Lunch: 22 March 2025, 12.30pm – 2.00pm

“The social program offers the perfect mix of professional engagement and fun,” noted Mr. Sclavos.

450+ TRADE STANDS

The largest pharmacy trade exhibition in the southern hemisphere awaits attendees, showcasing cutting-edge products, technologies, and solutions. With over 450 exhibitors, the trade hall is a mustsee for discovering innovations that can elevate pharmacy practice and improve patient outcomes.

EXCLUSIVE EARLY BIRD REGISTRATION DEALS

Delegates are encouraged to register early to take advantage of significant savings.

Early Bird registration offers up to $120 off, with the first 200 registrants eligible for an additional 10% discount using the code FIRST200.

“This year’s theme reflects the evolving landscape of community pharmacy,” said Mr. Sclavos. “APP2025 will equip delegates to embrace change and turn ideas into action.”

DON’T MISS APP2025

With its unparalleled mix of education, networking, and innovation, APP2025 is the must-attend event for community pharmacy professionals.

SAVE YOUR SPOT TODAY AND UNLOCK YOUR OPPORTUNITIES!

For full program details and Early Bird registration, visit the official website at appconference.com

01. App Exhibition floor

02. PATY National Winner: Colby Dick

03. Nude by Nature on the Exhibition floor

04. App Women’s Networking Lunch, 05. Conference Chairman: Kos Sclavos

06. Guild Intern of the Year Award: Christian Portelli 04.

THE BEAUTY OF HARVEST:

JOJOBA’S JOURNEY FROM FARM TO SKIN

Nestled in the heart of Yenda, in southwestern New South Wales, lies a hidden gem in the world of natural skincare. The Jojoba Company’s farm is the largest commercial jojoba farm in Australia, spanning over 100 hectares of meticulously nurtured land. Each February and March, a unique story of sustainability, innovation, and nature unfolds as the annual jojoba harvest takes place. This is not just the beginning of a product—it’s the start of a journey that connects nature’s brilliance to your skin.

A SUSTAINABLE HARVEST

The jojoba harvest is a fascinating process that begins with shaking the trees to gently release their mature beans. Specially designed sweeper harvesters then gather the fallen beans, which are carefully washed and prepared for the next stage. From these beans, the magic of jojoba is revealed:

50% of their mass is pure jojoba, extracted through a cold-pressing method that preserves its precious nutrients.

Unlike many other oils, our jojoba is never exposed to heat during processing. This commitment to cold pressing ensures that vitamins A, D, and E, along with omega fatty acids and antioxidants, remain intact, delivering their full benefits to your skin. Moreover, we use an extra virgin pressing method, meaning the beans are pressed only once to capture the highest-quality liquid wax. The jojoba is then filtered 14 times for absolute purity, resulting in a golden, nutrient-rich liquid poured into our signature glass bottles—100% natural, 100% Australian, and with nothing added.

NATURE’S SKINCARE

MARVEL

Jojoba is truly one of nature’s most unique creations. It’s the only plant in the botanical

world that produces a liquid wax rather than an oil. This liquid wax closely mimics human sebum, making it the perfect partner for your skin. Whether used alone or as the foundation of our bioceutical skincare products, jojoba works with your skin to help it help itself.

Suitable for all skin types, ages, and life stages, jojoba deeply moisturizes, soothes minor irritations, and balances the skin. Its skin-mimetic properties mean that it’s more than a moisturiser; it’s a solution for dry, oily, and combination skin alike. By mimicking the skin’s natural oils, jojoba restores balance and encourages optimal skin function.

JOJOBA: THE HEART OF SMARTER SKINCARE

At The Jojoba Company, jojoba is not just an ingredient—it’s the heart of every product we create. Its natural ability to act as a carrier ensures that the active

“Our formulations combine the clean, green principles of natural skincare with the performance-driven science of bioceuticals, ensuring your skin receives the best of both worlds.”

and clinically proven ingredients in our formulations are delivered deeply into the skin for maximum efficacy. From soothing sensitive skin to combating the visible signs of aging, jojoba is the hero ingredient that makes our bioceutical formulations truly smarter skincare.

Take, for example, our Ultimate Serum, which features HumaColl21™—a worldfirst vegan, bio-fermented collagen that mimics human collagen. Clinically proven to outperform retinol, HumaColl21™ is just one of the advanced ingredients we pair with jojoba to deliver transformative results. Our formulations combine the clean, green principles of natural skincare with the performance-driven science of bioceuticals, ensuring your skin receives the best of both worlds.

CLEAN, GREEN, AND CLINICALLY PROVEN

Our commitment to sustainability and efficacy is evident in every step of our process, from seed to bottle. On our farm, we employ sustainable practices such as natural fertilisation, cover cropping, and water-saving drip irrigation systems. We prioritize preserving the health of our soil and reducing our environmental footprint, ensuring that our farm thrives for generations to come.

This dedication extends to our product formulations, which are crafted with upcycled, biodegradable ingredients and packaged in recyclable materials wherever possible. But our focus doesn’t stop at being green. We believe in delivering results. That’s why every product we create is rigorously tested and clinically proven to outperform conventional skincare solutions.

WHY JOJOBA? WHY THE JOJOBA COMPANY?

Jojoba is more than an ingredient; it’s a philosophy. It’s about embracing nature’s intelligence and working with your skin— not against it. By combining our pure, nutrient-rich Wadi-Wadi Jojoba with cutting-edge, clinically proven ingredients, we’ve created a skincare range that’s both natural and transformative. From our soothing pure jojoba to our advanced anti-aging formulations, every product harnesses the power of jojoba to deliver visible, lasting results.

This harvest season, as we gather the fruits of our labour, we celebrate the beauty of nature and the science that brings it to life in every bottle. Whether you’re discovering the benefits of jojoba for the first time or already a loyal fan, we invite you to experience the smarter side of natural skincare.

Because when your skincare is as smart as your skin, the results speak for themselves. ■

By KinShen Chan

MINTEL

SPOKESPERSON

FOR

APAC: ASSOCIATE DIRECTOR, BEAUTY AND PERSONAL CARE ANALYST

MINTEL ANNOUNCES THE SURPRISING GLOBAL BEAUTY AND PERSONAL CARE TRENDS TRANSFORMING BEAUTY IN 2025

Mintel, a global market intelligence agency, has announced three key trends set to impact the global beauty and personal care (BPC) industry in 2025 and beyond. In the years to come, expect to see AR glasses become integral to daily routines while innovative ingredients like glycoproteins will be derived from lobsters. Meanwhile, we could see skincare that adjusts to varying climate conditions or deodorants that release odourneutralising molecules based on body temperature. The Mintel 2025 Global Beauty and Personal Care Trends are:

• (My) Knowledge is Power Consumers will work smarter (not

harder), combining knowledge, tools and technology to achieve personalised solutions for superior results.

• Turning the Tide

With the effect of climate change becoming more evident, brands will be expected to consider eco-ethical implications as consumers demand a seamless connection between ethical practices and high-performance beauty solutions.

• Think Slow, Move Fast

Emphasising prevention over repair and embracing simplicity, consumers will start their ‘routines’ sooner in life, integrating nostalgic and sensory-rich experiences in pursuit of personalised skincare.

Looking ahead, Mintel’s experts explain how these Trends will play out and how brands can tap into consumer attitudes and behaviours to develop their marketing strategies and innovation pipelines.

(MY) KNOWLEDGE IS POWER

“In 2025, consumers will no longer work hard on their beauty routines but rather work smarter, repurposing products like self-tanners as bronzers or using Vaseline for skin ‘slugging’, maximising their effectiveness with minimal effort. Expect a surge in devices that offer on-the-spot analysis and results, empowering users to make informed decisions instantly. As Gen Alphas (born 2010-25) reach adulthood, their comfort with AI and virtual

experiences will transform the beauty industry. AR glasses will become integral to daily routines, offering real-time guidance for makeup application. Meanwhile, beauty brands will begin to market products as health-focused, addressing concerns from parents and institutions over younger generations’ beauty obsessions. As medical aesthetics (invasive and noninvasive procedures) become mainstream, products will be designed for pre- and post-procedure care, ensuring consumers achieve optimal results in a rapidly ageing society.

“Consumers will take control of their routines by hacking traditional practices, embracing biotech innovations and leveraging AI for tailored, results-oriented beauty, emphasising individuality and longterm skin health.”

TURNING THE TIDE

“Consumers are demanding products that not only deliver on performance but also prioritise environmental responsibility. The beauty industry is headed towards groundbreaking sustainability initiatives that harmonise with the Earth’s natural systems. Brands will explore solutions rooted in the soil, leveraging regenerative farming and sustainable fishing practices. Innovative ingredients like glycoproteins derived from lobsters will become more common, offering highperformance benefits while supporting marine conservation.

“As precision fermentation and vertical farming become mainstream, beauty brands will adopt these technologies to produce bio-synthetic ingredients with minimal environmental impact. Future beauty products will be designed to adapt to environmental and physiological changes in real-time. Imagine skincare that adjusts to varying climate conditions or deodorants that release odour-neutralising molecules based on body temperature. These climate-adaptive products will offer highly personalised experiences, blending technology with nature.”

THINK SLOW, MOVE FAST

“In 2025, beauty will increasingly emphasise comfort and emotional well-being, much like the comfort food movement. Ingredients, textures and

“Future beauty products will be designed to adapt to environmental and physiological changes in real-time.”

- KinShen Chan

products will evoke simpler times, focusing on sensorial experiences that soothe and nourish. Brands will also need to adapt to the growing trend of slow living by aligning their innovation cycles with more sustainable and mindful consumption patterns. This means creating products that are not only effective but also designed for underconsumption, catering to budgetconscious consumers.

“Brands will explore the intersection of neuroscience and beauty, offering routines that evoke the tranquility of a mountain retreat or the serenity of nature through scent and texture. To build credibility, companies will highlight the efficacy of their products through scientific testing and innovative ingredients. Regenerative beauty will emerge as a key concept, blending sustainability, mental wellbeing and longevity. Brands like Acorn Labs might lead the way by offering innovative services like cryo-preserving cells, allowing consumers to regenerate their beauty from within as part of a long-term wellness strategy.” ■

Download the free report to learn more about Mintel’s 2025 Global Beauty and Personal Care Trends.

IStock.com/Anton

Vierietin

30 TRILLION REASONS TO TRY THIS POWERFUL SUNCEUTICAL

With 30 trillion fragments of human identical collagen, a new class of skincare - part cosmeceutical, part sunscreen − means you can now transform and protect your skin in one easy step.

Future proof your skin as 30 minute wrinkle smoothing meets SPF protection delivering wrinkle reduction, skin firming and brightening - with 75% of women saying it looks like I’ve had a facelift

Discover the mineral skin tint that instantly perfects your skin, reduces wrinkles in 30 minutes, and protects your skin from sun and environmental damage.

Skincare can be a lot like fashion – a cupboard full of products, but nothing to wear to suit the occasion. Enter PRO-COLLAGEN SUNCEUTICAL, the little black dress of skincare. A product that not only makes you look great instantly, but it keeps on delivering every single day.

With clinically proven anti-aging effects in 30 minutes and 75% of women saying it looks like they’ve had a facelift – the age defying effects of PRO-COLLAGEN SUNCEUTICAL are just the beginning. Its instant skin perfecting, with mineral SPF 30, is a godsend for sensitive skin and ecoconscious customers alike, and this mineral sunscreen rivals the highest-tech chemical sunscreen when it comes to daily comfort and wearability, without any of the safety concerns.

The Skincare Technology

We know our skins major protein is collagen, and how important it is to keep our skin looking youthful. But the truth is, most collagen in skincare has a molecular weight too large to penetrate the skin. Cosmetic scientists have now made a major breakthrough - using advanced biotech through mRNA transcription, plants are trained to produce pure, humanidentical collagen which is perfectly recognized and instantly absorbed by the skin.

This innovative process allows us to infuse each and every tube of PRO-COLLAGEN SUNCEUTICAL, with over 30 trillion fragments of human-identical collagen to deliver visible anti-aging results in just 30 minutes.

Clinically Proven Results

PRO-COLLAGEN SUNCEUTICAL is clinically proven to reduce wrinkles by up to 46% in 30 minutes and provide a dramatic lifting effect in 28 days. It’s also proven to

increase cell-turnover by 200% in 72 hours and brighten and unify skintone by up to 62% in 28 days.

The Sun Protection Factor

We know there are a lot of options to protect your skin from the aging effects of the sun – but how many of them will help repair the damage already done? How many of them feel comfortable or safe enough to wear every day of the year?

The sun is aging our skin every single day, but apart from the damage chemical sunscreens have on our reef, they are known to disrupt hormones and worse. Unfortunately, many mineral formulations are just too heavy, greasy, or let’s be honest – white - to wear on a daily basis. That’s why we wouldn’t release our mineral sunscreen until we knew it was both safe and comfortable for daily wear. It took over 5 years, but we hit the jackpot with a formula that feels like silk on the skin but offers all of the protection of a full SPF 30. That’s 97% protection from UV rays blocked, with a cosmeceutical that repairs damage and makes your skin look better every single day.

Longevity Skincare made easy

At freezeframe, our multi benefit solutions simplify your path to transformation: PROCOLLAGEN SUNCEUTICAL provides instant skin perfecting in a tinted cream that's equal parts anti-aging treatment and sunscreen, to deliver remarkable changes in one step–all without invasive procedures or complex routines.

FIGHT AGING & PROTECT YOUR SKIN AT ONCE:

With 30 trillion fragments of human identical collagen, PRO-COLLAGEN SUNCEUTICAL tinted mineral shield fights and prevents premature skin aging at once. before 28 days

CHEMIST WAREHOUSE

Secret Product Picks

Chemist Warehouse, part of the My Chemist Retail Group, has expanded to over 535 stores and 20,000 employees since its launch in 2000. Renowned for offering an extensive range of beauty products at competitive prices, it has become a favorite among everyday shoppers and luxury beauty enthusiasts alike, all looking to snag a bargain. We caught up with the ultimate beauty influencers—the Chemist Warehouse beauty buyers—to uncover their top insider picks. You’re welcome!

ALBINA REALE

Head of Beauty

L’Oréal Paris Revitalift Filler 1.5%

Pure Hyaluronic Acid

I’ve tried countless hyaluronic acids, and this one stands out. Its lightweight formula absorbs easily and plumps the skin instantly, making it the perfect base for moisturiser and makeup.

Avène DermAbsolu

Recontouring Mask

If you love a mask with real benefits, this is the one! It hydrates, illuminates, and restores firmness to the skin—a true champion in my skincare routine.

WelleCo Super Greens Elixir

Two teaspoons in water every morning, without fail. This all-in-one greens formula gives me energy, supports gut health, and keeps my hair and skin looking amazing.

“I simply can’t live without it!”

ALEXIA TRIFERIS

Category Buyer, Skincare

La Roche-Posay Anthelios Fluid

SPF 50+

This daily sunscreen is an absolute holy grail in my routine. Its lightweight, non-greasy formula ensures my skin stays protected from harsh sun exposure without compromising my makeup application—an essential step every day!

CeraVe Hydrating Foaming Oil Cleanser

A hybrid product that effortlessly removes makeup while cleansing my skin. With plant-derived squalane oil, it gently cleanses without stripping moisture, making it both effective and nourishing.

Garnier Ambre Solaire Natural Bronzer Self Tan Lotion

Bronzed beauty, here I come! I adore this gradual tanning lotion for a natural, radiant glow. It’s perfect for topping up or enhancing a fake tan that didn’t fully develop, delivering the ideal sun-kissed finish.

“Lumi Glotion – My secret weapon for that ‘lit-from-within’ glow.”

RITA DAWOOD

Category Buyer, Cosmetics

L’Oréal Paris Lumi Glotion in Shade 902 Light Glow

My secret weapon for that “lit-from-within” glow. Whether worn under makeup or on its own, it

delivers fresh, holiday-ready skin. On busy days, it’s my go-to for effortless, non-foundation looks.

Rimmel Oh My Gloss in My Eternity

The ultimate lip enhancer! Its hydrating, non-sticky formula with a subtle touch of colour makes my lips look naturally polished. It’s perfect for a simple, understated look.

MCoBeauty Highlight & Glow Beauty Wand in Blush Glow

A blush and highlighter in one—what’s not to love? This multitasking gem has buildable formula, effortlessly transitioning my look from day to night. Compact and effective, it’s a 24/7 glow-saver!

ALICIA VOGLES

Category Buyer, Hair Care

Revlon Uniq One Hair Treatment

This is a must-have for anyone who loves their hair—I can’t get enough! A true multi-tasker, it offers 10 incredible benefits in one, from frizz control to heat protection. My personal favourite? It strengthens hair and reduces breakage, making it a staple in my routine.

Wella SP Classic Luxeoil Reconstructive Elixir

This finishing hair oil lives up to its name—it’s pure luxury! I use it daily to complete my hairstyle, and it leaves my hair sleek, glossy, and infused with its signature, divine scent.

Herbal Essences Classics Rose Hips

Shampoo & Conditioner

As a child of the ‘90s, this product is pure nostalgia in a bottle! The nourishing formula not only cleanses and moisturises my hair but also transports me back to those simpler times with every use.

“This finishing hair oil lives up to its name—it’s pure luxury!”

RETAIL IN 2025

WHAT REALLY MATTERS FOR SUCCESS

By Kate Musgrove MANAGING DIRECTOR, ASIA PACIFIC AT BAZAARVOICE

Looking ahead to 2025, it’s clear that successful brands will be those that genuinely connect with their customers through authentic messaging, clever innovation, and shopping experiences that just work. Let’s chat about the key trends that I reckon will shape retail and commerce in the coming months.

SEAMLESS SHOPPING: THE NEW NORMAL

The retail world is shifting from simple buying to immersive shopping experiences. Today’s consumers expect to be informed, delighted, and inspired to purchase at any moment, anywhere. Our research shows that 88% of shoppers want a seamless experience across different channels, with four in five preferring a mix of in-store and online shopping. In Australia, we’re seeing this play out uniquely. While 28% of shoppers still start their journey in physical stores, they’re constantly moving between channels - checking reviews on their phones while in-store, discovering products on social media, and completing purchases online. The key is making these transitions feel natural and connected.

TECH AND AI: POWERING THE FUTURE OF RETAIL

Technology isn’t just changing retail; it’s revolutionising it from the ground up. AI and machine learning are transforming everything from supply chains to personalised shopping experiences. Our data shows that personalised offers drive

45% of shoppers to complete online purchases. At Bazaarvoice, we’re seeing firsthand how AI helps brands understand not just what customers are saying, but why they’re saying it. This deep insight helps retailers anticipate needs, manage inventory more effectively, and create those magic moments that turn casual shoppers into loyal customers.

THE POWER OF KEEPING IT REAL

Our latest research shows that 65% of global shoppers rely on user-generated content when making purchasing decisions. For Aussie consumers, who are naturally sceptical of polished marketing, this is particularly important. What’s fascinating is that nearly half of all shoppers find user reviews on retailer websites more influential than any other content when researching products online. It’s clear: genuine customer voices carry more weight than any carefully crafted marketing message.

SOCIAL SHOPPING AND CREATOR CONNECTIONS

Social commerce is booming, with 39% of

About 86% of consumers engage with creator content before making a purchase decision.

consumers using social media for product discovery and research, and 31% making direct purchases through these platforms. However, Australians approach this trend with their characteristic pragmatism. The real game-changer is in creator marketing. About 86% of consumers engage with creator content before making a purchase decision. But here’s the interesting bit - it’s not about big-name influencers anymore. Aussie shoppers are drawn to authentic, relatable voices that feel genuine rather than staged.

As we move into 2025, success in retail will come down to how well brands can blend these elements together. It’s about creating experiences that feel personal and authentic, leveraging technology without losing the human touch, and meeting customers wherever they are - whether that’s in-store, online, or scrolling through social media.

The brands that will thrive are those that understand this isn’t about choosing between digital and physical, or between authenticity and innovation. It’s about bringing all these elements together in a way that makes sense for their customers. ■

Bazaarvoice is a solutions and analytics platform connecting retailers with over 2.3 billion monthly shoppers through consumer-first, omni-channel content. Supporting 13,000+ brands and retailers, Bazaarvoice empowers informed shopping decisions at scale across every stage of the shopper journey.

FALL HEAD OVER HEELS FOR THESE VALENTINE’S DAY BEAUTY MUST-HAVES.

Sweet Kiss Eyeshadow Quad

Santa Maria Novella Rosa Gardenia Wax Tablets

Carrière Frères Diffuser La Rose aime la Menthe

Diptyque Limited Edition Valentines Baies & Roses duo

GOLDEN

Le Tan Glow Face Tanning Serum - https://letan.com.au

Tan Luxe Super Glow Hyaluronic Self Tan Serum - www.sephora.com.au

The Jojoba Company Illuminating Jojoba - https://thejojobacompany.com.au

St Tropez Self Tan Luxe Whipped Crème Mousse - https://sttropeztan.com.au

Bali Body Gradual Face Tan Hydrating Cream - https://au.balibodyco.com

Ivadore Gentle Nourish Me face Tanner - https://ivadore.com.au

Three Warriors Face Tan Water and Beauty Buff Tanning Brush - www.threewarriors.com.au

GLOW

Photography: Brandee Meier.

Concept and product

curation: Michelle Ruzzene.

emulating beauty trends

Affordable Brands That Get You ‘That Look’

By Josie Gagliano

What’s trending in the beauty world can change as quickly as Hailey Bieber sends something viral from Erewhon into the cultural zeitgeist— think ‘cinnamon cookie butter hair,’ ‘latte makeup,’ ‘glazed donut nails,’ and the ‘strawberry girl look.’

Emulating these trends doesn’t mean overhauling your entire makeup kit or spending an absolute (glitter) bomb. It’s about clever additions and tweaks— repurposing what you already have (bright blush as eyeshadow, anyone?) and adding fresh new key products to your collection without breaking the bank.

We already understand the power of a new lipstick. Read on to explore how some of the most renowned brands ensure catwalk and social media trends land swiftly in your lap and are accessible to all.

Think about what was ‘hot’ throughout 2024, and now as we step into 2025, the wet, juicy lip gloss trend is still going strong. Impossibly glossy jelly lips are here to stay, and watching my teenage daughter add yet another gloss to her collection proves that beauty operates in cycles. What’s old is never truly ‘old’; it’s simply updated and reinvented.

Lancôme’s iconic Juicy Tubes—launched in 2000—ushered in a new era of lip gloss. Building on the 1970s roll-on glosses like Maybelline’s ‘Kissing Potion,’ Juicy Tubes revolutionised the beauty world. Today, products like Lanolips Glossy Balm and

Therapy

Australis Cosmetics has been at the forefront of accessible, trend-driven beauty for decades. Founded in 1987, the brand began with fragrances before evolving into cosmetics. With a legacy spanning 37 years, Australis has mastered the art of quickly adapting to trends to meet customer expectations.

Tinted Lip Balm continue that legacy with improved formulas, blending balm and gloss for an ultra-wet look.

(Some things never change, though— you’ll still find your hair stuck to your glossed lips on windy days!)

THE DEMOCRATISATION OF BEAUTY

As we approach a quarter-century into the millennium, what’s clearer than ever is the democratisation of beauty. Affordable, high-quality products that deliver results are now more accessible than ever before, proving that you don’t need luxury price tags to achieve on-trend looks.

“At Australis, we believe that beauty should be accessible to everyone, regardless of budget,” says Vidhushi Rambukwella, Heritage Brands Senior Brand Manager.

“From bold pigments to long-lasting finishes, we keep a finger on the pulse of the latest trends. Our mission has always been to deliver high-quality, on-trend products that empower customers to express themselves without breaking the bank.”

Australis understands the importance of translating runway and social media trends into practical, versatile products.

“Our customers want to bring those looks into their everyday routines, but they also want products that are easy to use. We aim to deliver the perfect balance of trend,

Vidhushi Rambukwella

performance, and affordability, ensuring customers feel confident expressing their individuality while trusting the quality of what they’re buying.”

Their commitment to cruelty-free and vegan products adds even more value for conscious consumers, making Australis a trusted name in affordable beauty.

MILANI COSMETICS: EDUCATION MEETS INNOVATION

Milani Cosmetics has also excelled in making beauty trends accessible since joining Priceline in 2021. Jeremy Lowenstein, Chief Marketing Officer and Head of International for Milani, emphasises how the brand focuses on education to stand out in a competitive market.

“Consumers are hungry for knowledge about what makes products unique,” says Jeremy. “Take baked blush—it’s trending right now, but many don’t know why baked formulations are better. By partnering with influencers like ‘The Lipstick Lesbians,’ we’ve created a community that understands the craftsmanship behind our products, from pigment richness to shade inclusivity.”

Milani’s tagline, “Luxury that’s born inclusive, not exclusive,” encapsulates its mission to make high-quality beauty accessible to everyone. With standout innovations like baked blushes and tubing mascaras, the brand delivers products that

rival luxury options in quality and performance.

THE NEXT GENERATION OF BEAUTY CONSUMERS

Jeremy Lowenstein

Jeremy notes that younger audiences are adopting beauty trends earlier than ever, driven by social media and their parents’ shopping habits. “It’s amazing to see kids as young as 8–12 becoming skincare and beauty enthusiasts,” he says. “As brands, it’s our responsibility to educate them about what’s appropriate for their skin and what works best for their needs.”

Affordable brands like Australis and Milani are rising to meet this challenge, providing products that combine inclusivity, quality, and ease of use to empower beauty lovers of all ages.

BEAUTY AS A JOURNEY

One of the joys of beauty is its everchanging nature. One day, you might try Ariana Grande’s doe-eyed look; the next, you might fully embrace ‘balletcore’ or the ‘mob wife’ aesthetic. Affordable brands like Australis and Milani enable this constant experimentation by offering accessible products that allow consumers to explore new trends without fear of overspending.

“Milani’s tagline, ‘Luxury that’s born inclusive, not exclusive,’ encapsulates its mission to make high-quality beauty accessible to everyone.”

DELIVERING ACCESSIBILITY AND EMPOWERMENT

Affordable beauty is more than a trend—it’s a movement. Brands like Australis and Milani are proving that highquality, innovative products can be within reach for everyone. From bold pigments and baked blushes to ultra-glossy lips, they empower consumers to express their individuality with confidence.

As beauty continues to evolve, the commitment of these brands to affordability and inclusivity ensures they remain at the forefront of the industry. Whether it’s recreating a runway look or jumping on a TikTok trend, Australis and Milani make achieving ‘that look’ easier, more accessible, and more exciting than ever. ■

with

5 minutes

CHLOE MORELLO

Chloe Morello is a popular Australian beauty influencer known for her makeup tutorials and product reviews on YouTube, where she has over 2.5 million subscribers. Starting her channel in 2009, she’s since collaborated with major beauty brands including Benefit, Lancome, Maybelline, Revlon, Colgate and launched her own line, Sireni. Recently, she became an ambassador for Cancer Council sunscreen, motivated by her commitment to sun safety, especially after her mother’s 2020 Ocular Melanoma diagnosis. Through this role, Chloe shares sun protection tips to raise awareness about skin cancer prevention.

WHAT INSPIRED YOU TO BECOME CANCER COUNCIL’S SUNSCREEN AMBASSADOR?

I’ve been passionate about sun safety for a long time now, even as a child my mother was strict about covering up and applying sunscreen constantly. When she was diagnosed with melanoma my need to protect myself and my family only intensified and when Cancer Council reached out I absolutely jumped at the chance, having used the iconic brand for years already! Not to mention being aligned with an organisation that supports cancer research services.

HOW HAS YOUR MOTHER’S DIAGNOSIS INFLUENCED YOUR VIEWS ON SUN SAFETY?

I have never been so scared as when my mum told me her diagnosis, my world crumbled and we were all terrified. Also, because I was stuck in the USA (travel restrictions and pregnancy), and so far away from my mum, I began to try educating myself some more on sun safety, and Cancer Council has so many resources and tips. I always applied SPF when going directly in the sun or outdoors, but since 2020 or so it’s something I apply regardless, like in lockdown! Since the sun even comes in through the windows! It’s become as much a part of my daily routine as brushing my teeth, and reapplication is really important to me as well.

WHAT

KEY SUN PROTECTION TIPS DO YOU PLAN TO SHARE WITH FAMILIES?

by Michelle Ruzzene

Make it a part of the routine along with brushing your teeth and having breakfast. I always have a small tube of sunscreen in my handbag, and there’s SPF by the front door where we get the kids ready to head outside. So it’s just a part of our morning to apply our sunscreen! I also try apply in front of the kids, so they see me using it!

WHY DO YOU FEEL SUN SAFETY CAMPAIGNS ARE ESSENTIAL IN AUSTRALIA?

I know I was always affected by the iconic Cancer Council campaigns I saw on TV during childhood and over the years and I think they work, people need to see and understand the real risks that the sun poses to us. You cannot wait until something bad happens to you or someone you love, prevention is key and that’s where sun safety education comes in.

WHAT IMPACT DO YOU HOPE YOUR AMBASSADORSHIP WILL HAVE ON AUSTRALIANS?

I want people to make the small changes to their daily routine and instil healthy habits in their family. Wearing sunscreen, wearing a hat, long sleeves and seeking clothing to be at the front of mind when heading outdoors.

ARE THERE SPECIFIC INITIATIVES YOU’LL BE INVOLVED IN WITH CANCER COUNCIL?

Sharing sun safety tips and application content over my social media pages is key since I have built a large following over the years, and also sharing my mum’s cancer story which she gracefully allowed me to do. Her type of cancer is rare, but

To have people consider applying sunscreen and sun protection as a part of their daily routine that is non-negotiable.

it has shown me how important wearing sunglasses with sun protection is! Sunnies aren’t just for fashion, it’s a part of your health and wellness routine to protect your eyes as well.

WHAT LONG-TERM CHANGE WOULD YOU LIKE TO SEE IN PUBLIC ATTITUDES TOWARD SUN SAFETY?

To have people consider applying sunscreen and sun protection as a part of their daily routine that is non-negotiable; like brushing your teeth. To teach their kids healthy habits about sun safety so the next generation of kids can grow up with the knowledge and tools a lot of us learnt too late.

HOW DO YOU BALANCE EDUCATIONAL CONTENT WITH YOUR TYPICAL BEAUTY AND LIFESTYLE POSTS TO KEEP FOLLOWERS ENGAGED?

Well, I think so many people are touched

by cancer, so whenever I try to educate people on sun safety the response is overwhelmingly positive. It’s a message that so many people want to see spread. I’ve grown up with my followers (I started at age 19) and we have a close relationship, they know it’s natural for me to talk about things like this and it’s not difficult for me as it’s the kind of content I already post about.

I share a lot of makeup, skincare, and lifestyle content so my videos and pics are always varied anyway!

Vitality Brands Worldwide is the official sponsor of Cancer Council sunscreens. Always read the label. Follow the directions for use. Sunscreen is only one component of sun protection. Reapply every two hours and avoid prolonged sun exposure. Cancer Council also recommends protective clothing, sunglasses, a broad-brim hat and shade. ■

www.instagram.com/chloemorello

www.tiktok.com/@chloemorello

www.youtube.com/user/ChloeMorello

Stockist: www.skinhealth.com.au

For many of us, the regular ritual of treating ourselves to a beauty product is a small yet cherished act of self-care. It’s a tool to help us unwind, feel lifted, or embrace a little indulgence each and every day. But what if your beauty indulgence could have an even more profound impact? What if the price of your favourite fragrance or foundation could help someone navigating the physical and emotional challenges of cancer treatment regain their confidence and sense of self?

YOUR BEAUTY RITUAL COULD HAVE A

One in two Australians are currently diagnosed with cancer and as anyone with a personal experience would know, each diagnosis requires a collective of family, friends, colleagues, and medical professionals to band together to support those navigating a “new normal”. This collective of community often plays an equally important part in treatment recovery as the medical intervention itself and helping form part of this community of support is national cancer support program, Look Good Feel Better.

Having operated in Australia since 1990, the Look Good Feel Better program provides practical tips and tools to help connect a community of people living a shared experience. The program empowers those undergoing cancer treatment, allowing them to regain control, confidence, and a sense of self. Through free in-person and online workshops and Confidence Kits, people with any type of cancer learn practical ways to manage the most common physical and psychological impacts of treatment.

And for as little as $5 a month – or the price of a budgetfriendly beauty product – you can join the collective of people helping to ensure women, men and teens can learn how to take back some control at a time when there is very little control over what is happening to them.

LIFECHANGING IMPACT

Corbin Halliday, CEO and Founder of Three Warriors

WHAT IS THE CONFIDENCE COLLECTIVE?

The Confidence Collective is a community of compassionate individuals who understand a small contribution from each of us can make a big difference.

Banded together as part of Look Good Feel Better’s regular giving community, members of the Confidence Collective are helping Look Good Feel Better expand their free national program. This means more virtual workshops, more Confidence Kits, and more in-person workshops in more locations around the country. It means more Australians facing their diagnosis with confidence.

REAL IMPACT ON REAL LIVES

As part of the Confidence Collective, you’ll be helping people like Deanne. Diagnosed with aggressive bladder cancer, Deanne was feeling uncomfortable in her body and had stopped doing all the things she loved. After some encouragement from the Look Good Feel Better team, she decided to register for a workshop.

“The workshop taught the skills of applying make-up, but it also did so much more. It was a gathering of people with various cancers and treatments, and I learned that the step to becoming independent again was easier than I thought.

The best thing was finding my selfconfidence, and the motivation to do something by myself. And receiving the fabulous Confidence Kit! The products where of a high calibre, with brands that made you feel special. There were

“Just $100, funds one participant through the Look Good Feel Better program and $1,000, supports a workshop for 10 participants.”

products that were out of my reach financially; unfortunately, all cancer diagnoses come with huge out of pocket financial costs.

I feel attending the workshop raised my motivation and gave me such a boost of confidence. Simply trying the make-up routine every day afterwards made me feel energized to go out by myself - gone was my grey skin tone and pallid, tired look. It made me feel feminine again and let’s face it, there was not a whole lot of femininity in me since the last four years took their toll on me physically and mentally,” she said.

THE COLLECTIVE POWER OF EACH INDIVIDUAL

It may seem like such a small contribution can’t make a significant difference. But the collective power of each small act of every individual cannot be underestimated.

For Corbin Halliday, CEO and Founder of Three Warriors, joining the Confidence Collective made perfect sense. “When I heard about the Confidence Collective I knew I wanted to show my support both as a business, and personally,” Corbin said.

In its mission to help people feel confident, Three Warriors is already partnered with Look Good Feel Better, donating $1 from every online sale. To further support the charity, Three Warriors is offering a free Three Warriors Natural Gradual Tan to anyone who signs up to the Confidence Collective before 30 March, 2025.

Corbin has also signed up as a member himself, adding “Just $100, funds one participant through the Look Good Feel Better program and $1,000 supports a workshop for 10 participants. A small contribution from each of us adds up quickly and provides Look Good Feel Better with certainty that they can continue to help Australians feel confident while undergoing cancer treatment – a vision Three Warriors is deeply aligned with.”

READY TO JOIN?

Joining the Confidence Collective is easy. Simply visit the Look Good Feel Better website: donorbox.org/look-good-feelbetter-theconfidencecollective and commit to a regular, monthly donation of $5 or more. That’s it!

You can then look forward to updates on the impact of your support and what you are helping the charity achieve throughout the year. There may also be a few more special surprises in store for you! ■

SPECIAL OFFER FOR RETAIL BEAUTY READERS

To show appreciation for your support, those who sign up for regular giving with an upfront annual donation of $60 before 30 March 2025 will receive a Three Warriors Gradual Tan valued at $34.95. Three Warriors Natural Gradual Tan offers hydrating organic gradual tan with nutrientrich, skin-loving ingredients for a buildable all-year-round glow. This multi-award-winning gradual tan is a best-seller, loved for its extremely hydrating properties, ease of application and natural colour - the perfect gift for yourself or a fellow beauty lover while supporting a great cause! With your support, Look Good Feel Better can continue to connect a community of people living a shared experience, empowering them to regain control, confidence, and a sense of self.

BEAUTY and the Best

Exceptional communication skills and the ability to stay composed and approachable during high-pressure, peak hours are essential traits of successful Beauty Advisors. Melanie Radman visited the stores to ask three advisors,

“How do you maintain your calm and charm even during the busiest moments?

Their answers were both inspiring and insightful.

ANNALISE MCKEWENMECCA ZONE MANAGER

For me, staying calm and pleasant during peak hours comes down to mindset and preparation. At Mecca, our focus is on delivering exceptional customer experiences, even during the busiest times. Staying organised and maintaining a clear sense of priorities helps me remain composed and positive, which in turn sets the tone for my team to do the same. I also find it valuable to take a step back and reconnect with my third space—it reminds me why I’m here: to create extraordinary experiences for every customer. By viewing each interaction as an opportunity to make someone’s day better and foster a connection, I stay present and energised. We aim to infuse everything we do with the belief that kindness can transform moments into lasting memories. Helping people look and feel their best keeps the customer at the centre of everything I do, grounding and motivating me to handle peak hours with a smile. When you can make someone’s day, it doesn’t feel like work—it feels like purpose.

MISHA KHAN - PRICELINE

When faced with stressful hours or challenging scenarios, I remain patient with everyone. I focus on truly listening to each customer, which helps me navigate stressful situations effectively. Carefully understanding their needs and resolving issues promptly is key. If I can’t provide the exact product a customer wants, I always recommend an alternative that’s similar, ensuring a positive outcome and minimising stress for both sides. Of course, every customer is different—that’s why I always have a backup plan, especially when it comes to beauty recommendations. With extensive experience and knowledge gained over time, handling these situations becomes much easier.

“One of the aspects I’m most grateful for at Mecca is the focus on employee wellbeing during peak trade.”

AMY SARLOG – MECCA

Remaining calm and present during peak trade hours is something I still work on, even after three years in my current role and more advanced positions. I vividly remember my first Mecca Christmas— the overwhelming colours, sounds, and smells, combined with the sheer volume of patrons, left me feeling completely inundated. One of the aspects I’m most grateful for at Mecca is the focus on employee wellbeing during peak trade. A great example is the ‘Mecca Minute,’ where team members are encouraged to take a moment outside of their scheduled breaks if they feel overwhelmed or need a chance to breathe. This practice has become invaluable to me, allowing me to step away, centre myself, and set healthy boundaries as an employee. It’s easy to forget your own wellbeing when striving to create an unforgettable holiday experience for others. It’s also important to accept that mistakes happen and to recognise that some chaotic situations are beyond my control. Stress and uncertainty are natural parts of the process, and maintaining a steady mindset is crucial to staying calm. Asking for help is another key factor. At Mecca, we operate as a team, and leaning on my colleagues during high-pressure times not only reduces stress but also makes the workload more manageable. ■

Annalise Mckewen

Amy Sarlog

Misha Khan

2024’S BIGGEST FRAGRANCE TRENDS

TREND: AMBER

TRENDING INGREDIENTS: Amber, vanilla, pyrogenated incense and labdanum, benzoin, styrax and balsams.

Decorated in aromatic spices that recall ancient trade routes, and exotic ingredients from the legendary isles of Bourbon, we see the renaissance of Shalimar.

It has been a year marked by growth for the perfume industry. International trade shows reported record attendance figures and fragrance launches look set to equal 2023 with luxury and prestige fragrances finishing the year in positive growth.

By Clayton Ilolahia

The Fragrances of the World team spent the final quarter of year travelling. Michael Edwards was in Paris where International Flavors & Fragrances (IFF) hosted an event to celebrate his book American Legends and in December he gave presentations at ScentXplore in New York, an event that connects niche fragrances, creative directors, perfumers, content creators, industry experts and fragrance enthusiasts. Michael’s evaluation team were based in Europe and Great Britain, meeting with brands, perfumers and attending trade shows. Pitti Fragranze in Florence began Europe’s autumn/winter season of shows. Nearly 1700 buyers attended, 5% up on the previous year, and

Istock.com/Marina Moskalyuk

Creed Delphinus (Sep 24), Laboratorio Olfactivo Amberbomb (Feb 24), Mancera Amberful (Apr 24),

TREND: MUSK

TRENDING INGREDIENTS:

Ambrette seed, amber-musk accords, white musks accords, woody musk accords.

Paired with aldehydes, orris or ambery notes, musk is back in all its shades, from animalic to clean, Jovan Musk (1972) to The Body Shop’s White Musk (1981).

TREND: THE NEW GOURMAND

TRENDING INGREDIENTS:

Roasted nuts, coconut, pandan leaf, rice, cacao bean, cereal notes, lactones, sesame and tropical fruit.

Replacing notes of confectionary borrowed from Europe and the Anglosphere, like caramel and praline, the new gourmand accords a much less sweet, often drawing inspiration from Asian confectionary with notes of rice, roasted nuts and fruit.

215 brands exhibited, showcasing the best and latest in artistic perfumery, beauty and wellness. Cannes’ Tax-Free Exhibition (TFWA) followed, marking the event’s 40th anniversary with a record number of buyers, 462 exhibitors in and around the Palais des Festivals and a noticeable increase in niche brands presenting independently in the surrounding marina and hotels. It is by far the biggest trade show of the year for perfume.

With so many 2024 launches in the final quarter, the Fragrances of the World team reviewed the biggest fragrance trends of 2024. Trends in fragrance are often an evolution rather than something entirely new.

Throughout the pandemic, we reported an increase in green as well as comfort scents. People wanted to feel connected to nature and they wanted nostalgic scents that increased feelings of wellbeing. We saw more green herbaceous notes being used as well as powdery floral notes with musk. This year the trend for fresh green foliage has evolved into earthy notes with roots and moss. The effect still puts the perfume’s wearer in nature, but these fragrances are more grounding with notes of petrichor and mossy woods increasing longlastingness, another dominating trend in fragrance. The powdery nostalgic scent trend has evolved with musk-based fragrances being paired with woody notes, florals or ambery notes.

Long-lasting, diffusive beast mode fragrances continue to influence consumer behaviour. A competition for concentration is in play with numerous brands launching extrait de parfum versions of their best-sellers and new collections pushing 30% or more in concentration. There’s a circular theme here. As the average price point of fine fragrance increases, so do consumer expectations. For their investment, consumers want fragrances to be long-lasting with significant sillage. Social media influencers love these kinds of fragrances as well, curating top 5 lists of fragrances that get people noticed.

The most noticeable shift in the past twelve months has been in the Ambery fragrance group. For the past decade the Woody Amber family has led the group with notes like oud and cypriol pairing with vanilla and ambery resins. These harmonies have been popular for their seductive head-turning qualities. In the past year, we have seen a shift toward more classical ambery accords which recall icons like Guerlain’s Shamilar, with more vanilla, benzoin and labdanum. Myrrh and incense add a mystical aura. In our figures for 2023 we saw a decline in niche Woody Amber fragrances by 6% and an increase of 2%, respectively for niche Amber and Soft Amber fragrances. Just months ago, Creed’s newest launches introduced “The Amber Universe.” ■

Borntostandout Filthy Musk (Sep 24), Jo Malone London Musk Memento (Apr 24), 4711 Acqua Colonia Vibrant Musk (Feb 24)

Atelier des Ors Cocoa Kimiya (Oct 24), Off-White Solution No. 9 (Feb 24) Arquiste Almond Suede (Sep 24)

summer scents

EXPERT TIPS FOR YOUR SIGNATURE WARM-WEATHER FRAGRANCE

I spoke with three leading figures in Australia’s fragrance industry –Clayton Ilolahia of Fragrances of the World, Nick Smart of Libertine Parfumerie, and David Whyte of Puig Oceania – for their expert take on summer fragrances. These three men are icons in the field, so the advice couldn’t come from a better source.

By Ricky Allen

CLAYTON ILOLAHIA: EMBRACING PERSONAL PREFERENCE

Clayton Ilolahia believes that choosing whether to change your fragrance between summer and winter is a personal decision. If we select a fragrance based on emotion, we may not switch it seasonally, instead using our emotional state to guide our scent choice. In summer, however, the intensity of a heavy fragrance cloud can feel uncomfortable in the heat, so many people prefer a lighter fragrance. Clayton suggests using fragrant body lotions, oils, or hair and body mists, which offer a gentler scent presence. These lighter products can contain ingredients like resins, incense, spices, and woods. To avoid fragrance clashes, especially with the increased use of sunblock and moisturisers in summer, Clayton recommends choosing products with a neutral or complementary scent. Another tip from Clayton: spray fragrance on clothes or hair rather than directly on the skin, as it allows for slower evaporation. For a refreshing touch, he likes to carry a cologne to the beach or pool for a light spray during the day.

DAVID WHYTE: GOING BOLD WITH INTOXICATING SCENTS

David Whyte favours airy florals with deep, sensual notes for summer and finds it alluring to wear rich, ambery, woody scents, even in warm weather. Some of his favourite notes include cedarwood, sandalwood, and benzoin. This season, David loves Million Gold by Rabanne, with its cedarwood and sandalwood notes, for men. He also recommends Le Beau Paradise Garden by Jean Paul Gaultier – ideal for a hot summer night – as well as Empressa by Penhaligon’s, which has notes of blood orange, bergamot, rose, neroli, and soft peach. For women, Gaultier Divine, with its sweet, salty profile, reminds David of a “kiss on the skin.”

David also suggests applying a light spritz across the torso during summer, avoiding the pulse points often sprayed in winter. He advises storing perfumes in a cool place, away from direct sunlight, to preserve their quality.

Nick suggests applying two or three spritzes behind the head to create a subtle trailing effect.

NICK SMART: TIPS FOR SCENT LONGEVITY IN THE SUN

Nick Smart highlights the unique challenges of summer fragrance-wearing. Heat and direct sunlight can make fragrances more volatile, so fresh scents may need some extra care to last. Nick suggests applying two or three spritzes behind the head to create a subtle trailing effect. For increased longevity, he advises layering fragrance with a neutral moisturiser like QV lotion, which acts as a fixative.

Nick’s favourite fragrances for summer include Gin Fizz by Lubin for women – a scent he describes as stepping into a garden breeze. For men, he enjoys Viking by Creed for day and Honour Man by Amouage for evening. He also loves L’Humaniste by Frapin for its citrusy freshness combined with inviting depth.

Nick likens choosing a summer fragrance to choosing wine: on a hot day, just as we’d reach for a crisp Riesling over a deep Rioja, we might find ourselves leaning towards lighter, fresher fragrances – but ultimately, fragrance is enjoyable in every season. ■

+ more summer scents to try:

Above: Gin Fizz by Lubin for women – a scent Nick describes as stepping into a garden breeze.

Right: Honour Man by Amouage.

Below: Le Beau Paradise Garden by Jean Paul Gaultier – ideal for a hot summer night.

Prada Paradoxe Virtual Flower

YSL Libre Flowers and Flames

Palatine by Parfum de Marly

Jo Malone Orange Blossom Cologne

Tom Ford Santal Blush and Soleil Neige Shimmering Body Oil

FEMALE FOUNDERS

- ALEX AND SOPHIE LIDDY, CO-FOUNDERS OF CIROA BEAUTY

Alex and Sophie Liddy, the visionary duo behind Ciroa Beauty, have combined Alex’s brand-building expertise with Sophie’s love for beauty to craft a sustainable, playful body care brand. Inspired by Alex’s powerful journey overcoming domestic violence, the womenled brand that embodies the warrior spirit has partnered with Flourish Australia, a program that gives survivors a space to heal. Michelle Ruzzene delves into how they are redefining body care with heart, purpose, and passion.

AFTER A SUCCESSFUL CAREER IN DESIGN, WHAT DREW YOU TO THE BEAUTY INDUSTRY?

A: Beauty has always intrigued me, especially since having my daughter. Being in homewares for so long, I wanted to diversify. I love learning and evolving, and challenging myself with new things - with Sophie studying Business at university, this venture felt like the perfect match.

WHAT INSPIRED YOU TO LAUNCH CIROA BEAUTY, AND HOW DID THE IDEA COME TO LIFE?

A: After selling the ‘Alex Liddy’ brand (yes, I even sold my name) I realised that my passion for building brands and creating products was far from over. I launched a new design company, expanding over the years into a variety of categories, from ceramics to outdoor entertaining and eco-friendly ranges. For Sophie, beauty was a passion from a young age, so it felt like a natural progression when I wanted to diversify. Together, we combined my years of experience with her creative vision and enthusiasm for beauty products, and that’s how Ciroa Beauty was born.

HOW HAS YOUR EXPERIENCE SHAPED THE CULTURE AT CIROA HQ?

A: As a business owner for many years I’ve learnt the value of being a mentor and the process of learning to step back. Instead of just telling people what to do, listening and letting people learn. As we have a young team, I want them to learn lessons and drive the business and take ownership.

HOW DO YOUR ROLES COMPLEMENT EACH OTHER IN RUNNING THE BUSINESS AS A MOTHER-DAUGHTER TEAM?

A: I am more into process, pushing the boundaries, encouraging and mentoring. Sophie is more based in market research, product development, and the creative part.

S: Working together is both dynamic and inspiring. There’s never a dull moment! I think we complement each other well through the different lenses we wear. I’ve always admired my mum as a business powerhouse, and working with her has increased this tenfold.

WHAT KEY VALUES DEFINE CIROA BEAUTY, AND HOW DO THEY SHAPE YOUR PRODUCTS?

A:

• Conscious: We prioritise both our consumers and the environment. Innovation in sustainable packaging is key, like using EcoPure, an organic additive that accelerates biodegradation to six weeks without leaving a trace.

Alex and Sophie Liddy

• Educated: Knowledge is empowering. We share ingredient benefits openly with customers, helping them make informed skincare decisions.

• Passionate: Our love for skincare and body care drives us to innovate and create products that excite both us and our customers. We aim to make body care playful, fun, and accessible to all.

• Authentic & Transparent: We value the trust our customers place in us. Building honest, close relationships is foundational, and we ensure our community knows exactly what goes into our products and why.

WHAT ARE SOME OF THE CHALLENGES AND REWARDS OF BUILDING A FAMILY BUSINESS?

A: Leaving work in the office and not bringing it home - it’s a challenge and a discipline. We think it’s important to keep a balance. It has also been a reward to see my daughter grow from a young child, to high school, university and now into a young adult in a professional manner. To me, this business is my legacy, and allows her to be an independent woman.

S: We challenge each other constantly, which I think is crucial for growth, both personally and professionally. I hold her opinion and mentorship with high regard, and feel so grateful to be having this amazing experience with her.

WHAT’S NEXT FOR CIROA BEAUTY—ANY EXCITING PLANS OR LAUNCHES AHEAD?

A: We’re always innovating and developing new products behind the scenes, so there’s plenty to look forward to! One of our most exciting upcoming launches is our Australian Made range, with Hair Care and Skin Care as well. We’re also developing European Made expansions, to cater to European distributors.

WHY WAS PARTNERING WITH FLOURISH AUSTRALIA IMPORTANT, AND HOW HAS IT IMPACTED THE BRAND?

A: I had personal experience of domestic violence, and the mental struggle of going through that and surviving made me who I am today. I had to choose to be strong for my son. I want to help other people through survival and a transition to thrive. Flourish is the great way to achieve this as their Womens and Children’s Program gives support on many levels, such as housing, mental health support, free courses. The program gives survivors a space to heal.

WHAT EXCITES YOU MOST ABOUT LEADING THE CREATIVE DIRECTION OF CIROA BEAUTY?

S: I’m fascinated by how different ingredients can nourish, heal, and enhance the skin. I love embracing the concept of ‘skinification’—treating the skin on your body with the same care as the skin on your face. One of my favourite parts of the creative process is crafting a story around ingredients, product types, and the sensory experience. I love playing with colours and scents, creating an experience.

WHAT LESSONS HAVE YOU LEARNED FROM WORKING WITH YOUR MOTHER?

S: Dream big - she’s always thinking ahead, setting ambitious goals that feel both daunting and exciting. It’s inspiring to witness her vision and how she constantly pushes the boundaries. Just a few years ago, we couldn’t have imagined being where we are now. The value of relationships - she has always worked on a personal level with stakeholders. She understands the power of fostering genuine connections and trust in business, and I’ve seen firsthand how this approach is invaluable. It’s something I strive to emulate. ■

Erin Holland

How Elle Halliwell is Pioneering Wellness with Auricle Healing AUSSIE MADE

By Michelle Ruzzene

Elle Halliwell’s journey to founding Auricle Healing is deeply personal and transformative. Diagnosed with a chronic form of leukemia while pregnant, her health challenges sparked a profound shift in how she viewed wellness. “My cancer diagnosis had a huge impact on my perspective of health and the importance of looking after it,” she explains. “As I was also pregnant when I found out I had a chronic form of leukaemia, I became really invested in finding holistic ways to manage stress and look after my body and my baby, leading me to study naturopathy and auricular therapy. They offered a way to lower stress and manage things like headaches and back pain (my son was a heavy baby!) without putting more pills down my throat!”

Halliwell’s discovery of auricular therapy inspired her to create a product that was both functional and beautiful. “I loved that they were both healing and beautiful—a tool for personal care that’s meaningful and intentional,” she says. “I decided to launch a kit that people could use safely at home as a complement to acupuncture sessions or as a standalone wellness ritual.”

Transitioning from journalism to entrepreneurship was a significant shift, and Halliwell doesn’t shy away from describing the challenges she faced. “Freaking hard! But also, so much fun,” she exclaims. “My journalism experience—particularly in beauty and wellness—was really valuable from a marketing aspect, but there was so much else to learn. I’ve made so many mistakes over the past four years, but it’s also been deeply rewarding to shift from telling other people’s stories to creating something of my own.”

Building Auricle Healing from scratch wasn’t easy, especially in a market unfamiliar with auriculotherapy. “When I launched in 2020, nobody had heard of ear acupressure,” Halliwell recalls. “But word

has now started to spread, and I feel really proud to say I founded Australia’s first at-home ear seed brand. Now, if I ask a stranger if they know what ear seeds are, sometimes they actually say ‘yes!’ It’s amazing to see that progress.”

Developing and marketing a niche product like luxe acupressure seeds required creativity and a clear vision. “My goal was to take something deeply rooted in wellness and make it more approachable and visually appealing because traditionally they looked like old band-aids!” she says. “I focused on high-quality materials and a design that would stand out—ear seeds people would be proud to wear. Marketing was about educating and inviting people to experience something new without overwhelming them with technical terms. I think it’s a blend of aesthetic and effectiveness that draws people in, plus the novelty factor!”

consumers about why low-tox matters has been a challenge, especially since there are many wellness options out there,” she explains. “People are becoming more aware, though, and I think it’s wonderful that we have access to both modern medical care and traditional therapies and modalities which are gentle on the body. There used to be a real divide between those who advocated conventional medicine and those who were perceived as ‘woo-woo,’ but it’s really encouraging to see complementary therapies such as meditation, yoga, and acupuncture being embraced by the medical profession, especially here in Australia.”

Halliwell emphasises that education is the foundation of her brand’s strategy. “Education is key,” she notes. “I’ve made a conscious effort to explain auriculotherapy in a way that’s accessible and inviting, both online and through social media. We offer insights into the science and benefits without making it feel too clinical. Visual content, like simple guides on ear points, has also been helpful for people who want to try auriculotherapy but may be unfamiliar with it.”

Halliwell’s personal challenges have profoundly shaped her approach to wellness and business. “It’s made me deeply aware of how physical and emotional wellness are interconnected, which is something I carry into Auricle Healing,” she explains. “This isn’t just a business; it’s a reflection of

my journey and what I want to share with others—merging my love for science-backed wellness, self-care, and pretty things!”

Establishing the brand came with its fair share of hurdles, particularly in creating awareness for such a niche product. “Building awareness for a niche product like ear seeds in a market that wasn’t familiar with auriculotherapy was, and still is, a real challenge,” she admits. “I leaned into education and storytelling, drawing from my journalism background to create relatable content. Patience and consistency have been key—people need time to understand and embrace something new, especially when it comes to wellness. And I’ve still got a long way to go. But I’m hoping more and more brands come on the market to grow the awareness—all ships rise with the tide!”

Halliwell prioritises authenticity as she balances business growth with her mission. “Staying true to the brand’s mission has been essential,” she says. “I think wellness brands need to be transparent and genuine, especially in such a personal space. I really try to stress that if there was one complementary therapy which worked for everybody, there would only be one on the market. Growth is important, but it’s even more important that our customers trust us and see that we’re here to support them, not just sell a product. We’re mindful of the values we promote and ensure that they align with what we stand for. So, I will always provide refunds to anyone who doesn’t feel ear seeds are right for them.”

Educating consumers about living a low-tox lifestyle is another challenge Halliwell has embraced. “Educating

Looking ahead, Halliwell has ambitious plans for Auricle Healing. “I really want to see Auricle Healing become a trusted name in the wellness community, where people look to us not only for products but for knowledge and support,” she says. “I’m also working on some innovative new products which will launch next year, hopefully cementing us as the top destination for luxe acupressure accessories globally.”

Halliwell’s passion for education continues to drive her efforts to connect with customers and retailers. “We focus on clear, approachable education,” she says. “I create materials that explain auriculotherapy in a simple, visual way and make it easy for retailers and consumers to understand the benefits. We also offer resources on our website, like guides to ear points, so people feel confident trying it themselves. I’ve also just launched a weekly free workshop so people who are curious about ear seeds can learn more before purchasing. And I’m currently in the process of launching an education and wholesale arm for beauty and hair salons as I’ve been inundated with enquiries from therapists wanting to offer ear seeding as a relaxing complementary service. I’m super excited for the next stage; it’s all happening!”

From a deeply personal health journey to becoming an entrepreneur, Halliwell has redefined wellness with Auricle Healing. Her blend of science-backed innovation, aesthetic appeal, and an unwavering commitment to education and authenticity has established her as a trailblazer in the wellness industry. As she continues to grow her brand, Halliwell’s vision of accessible and intentional self-care is making waves, one ear seed at a time. ■

Elle Halliwell

Have you met...

BEAUTY DIRECTOR LANCÔME AUSTRALIA

LARA SROKOWSKI

WINNING LANCÔME’S GOLDEN BRUSH AWARD TWICE IS INCREDIBLE! HOW DID IT IMPACT YOUR CAREER?

Winning this global award twice during the lockdown years was mind-blowing and a career highlight. It was especially rewarding as I was the first Australian to win. It marked a time of adapting to digital ways of working and developing online content projects, making the achievement even more meaningful.

WHAT’S ONE MEMORABLE BACKSTAGE MOMENT FROM EVENTS LIKE FASHION WEEK?

Lara Srokowski, Beauty Director of Lancôme Australia, brings over 15 years of artistry, innovation, and passion to the beauty world. From winning global accolades to creating show-stopping looks at Australian Fashion Week, Lara’s journey is a celebration of creativity and confidence. Discover her insider tips, career highlights, and the trends shaping the future of beauty.

WHAT INSPIRED YOU TO START YOUR JOURNEY IN MAKEUP, AND WHAT LED YOU TO LANCÔME?

My mum! She has been a Lancôme fan for over 50 years and introduced me to the brand and the world of beauty at 13. She would take me to the Lancôme makeup counter to get my glam done for high school events by the National Makeup Artist at the time. It inspired me to pursue a career with the brand and dream of being in a national role one day.

HOW HAS YOUR APPROACH TO BEAUTY EVOLVED OVER YOUR 15-YEAR CAREER?

In my early years, makeup was a way to hide insecurities and fit in. Working with Lancôme, a brand that celebrates women and happiness, shifted my perspective. I’ve learned that makeup has the power to instill confidence, which is the most beautiful thing anyone can wear. Now, my approach focuses on helping others feel like the best version of themselves.

Australian Fashion Week is one of my favourite times of the year. It’s when we push creative boundaries with makeup. A standout moment is always the energy backstage—working with an amazing team of artists and seeing our hard work come to life on the runway is incredibly rewarding.

WHAT ARE THE BIGGEST TRENDS SHAPING THE BEAUTY INDUSTRY RIGHT NOW?

Flushed cheeks and balmy lips are key trends as we head into summer. Glowing skin remains a staple, now paired with

barely-there lashes—think swapping black mascara for brown—and an overall softer approach to makeup.

HOW DO YOU STAY CURRENT WITH EVOLVING BEAUTY STANDARDS?

I’m fortunate to attend Lancôme’s annual global education seminar, which includes workshops with Lisa Eldridge and Sheika Daley, our global creative directors. This year, I had the incredible opportunity to visit Domaine de la Rose in the South of France for our seminar—an amazing experience to stay ahead of trends.

HOW DO YOU APPROACH CREATIVITY FOR HIGH-PROFILE SHOOTS AND EVENTS?

Collaboration is key. At Australian Fashion Week, I work closely with the team to align on the vision for the runway. Inspiration

often comes from vision boards or the story behind the collection, and I add my creative twist to bring it to life.

WHAT’S YOUR FAVOURITE PART ABOUT TEACHING OTHERS IN BEAUTY?

Educating others empowers them to feel confident and express themselves through makeup. Watching our Beauty Advisors grow and improve their skills is incredibly rewarding and motivates me to continue sharing my knowledge.

WHAT ADVICE WOULD YOU GIVE TO ASPIRING MAKEUP ARTISTS?

Never give up! If you have a dream, work hard and keep going. I always aspired to this role with Lancôme—it took years of learning, smaller roles, and development to achieve my national title.

Mascara! Lancôme’s Hypnôse Mascara has been my go-to for years.

Couldn’t live without?

ANY UPCOMING PROJECTS WITH LANCÔME YOU’RE EXCITED ABOUT?

I’m thrilled about 2025, as it marks Lancôme’s 90th anniversary. We have exciting makeup launches and opportunities to elevate events and trainings—I can’t wait to see what’s next!

CAN YOU OUTLINE SOME CAREER HIGHLIGHTS?

• Australian Fashion Week and Melbourne Fashion Festival moments are standout highlights, allowing me to express creativity and collaborate with others.

• Attending the global makeup seminar each year, and this year, leading a workshop for other national makeup artists.

• Flying to Paris to work on the #MessWithLancôme global campaign, where I created three makeup looks for an international campaign.

WHAT’S YOUR GO-TO SUMMER LOOK?

A glowing, bronzed complexion with a brown winged liner and a balmy nude lip. My secret? Mix a small amount of Génifique Ultimate Serum into Ultra Wear foundation for a hydrated, second-skin finish.

WHAT’S ONE PRODUCT YOU COULDN’T LIVE WITHOUT?

Mascara! Lancôme’s Hypnôse Mascara has been my go-to for years. It’s perfect for versatile looks—one coat for natural lashes or layers for dramatic volume, delivering up to 8x more volume. ■

Shade-y

BUSINESS

The viral TikTok trend teaching viewers which makeup shades and colour intensities suit them best is taking over. But what exactly is Contrast Makeup Theory? Is it really new? Does it work? Here’s everything you need to know about this intriguing approach to choosing makeup colours for your customers.

It’s summer, and this season often inspires people to refresh their makeup looks. Is it the heat? Probably!

The lively summer vibes and the ‘party season’ make us all more adventurous with fashion—and, of course, with glam.

Makeup is inherently experimental, trend-driven, and personal—there’s no right or wrong because it’s all about selfexpression. But there are definitely some guidelines to consider when perfecting your signature look.

Celebrities and influencers often inspire makeup trends. Yet, with their constantly changing hair colours and bold looks for red carpets or events, it can be hard to keep up.

Despite this, most stick to their own signature day-to-day look—and with the right tips, so can you.

WHAT IS CONTRAST MAKEUP THEORY?

For professional makeup artists, this concept may not be new, but for many—especially customers—it’s a game-changer.

The more you educate your customers or retail staff about these techniques, the stronger the trust and relationships you build, ultimately driving sales.

Traditionally, we talk about skin tone and eye colour when choosing makeup shades or undertones. Some colours complement, while others contrast to either soften or emphasise features.

Contrast Makeup Theory, however, focuses on the contrast levels between a person’s skin tone and hair colour, with eye colour playing a secondary role. It’s all about how the difference—or similarity—between skin and hair tones influences the shades and intensities of makeup that will be most flattering. Depending on your contrast level, you can adjust makeup shades and application intensity to create a harmonious look across three categories.

LOW CONTRAST LEVEL

• What it means: The difference between your skin tone and hair colour is minimal, creating a soft and tonal appearance.

• Examples: Gigi Hadid, Nicole Kidman as a blonde, and Beyoncé during her lighter hair phase.

• Best shades: Softer neutrals and ethereal tones. Focus on depth and structure to define

Your signature look should always enhance your features and feel natural, no matter the shades or intensity.

THE THREE LEVELS OF CONTRAST MAKEUP THEORY

In a world flooded with new products, endless trends, and countless makeup tutorials, it’s no wonder people try to replicate looks that don’t quite work for them.

Why not? Often, the makeup shades seen on someone else don’t align with your personal contrast level. This can leave you feeling washed out or overdone, where the makeup overpowers your natural beauty.

Your signature look should always enhance your features and feel natural, no matter the shades or intensity. If you find makeup is “wearing you,” understanding your contrast level can help you make better choices.

MEDIUM CONTRAST LEVEL

• What it means: A visible but not dramatic difference between your skin tone and hair colour.

• Examples: Julianne Moore, Hailey Bieber, Zendaya.

• Best shades: Think bronzed and rose-gold hues, peachy lips, and brown eyeliner instead of black. Makeup should have medium intensity with colours more noticeable than in the low contrast category.

HIGH CONTRAST LEVEL

• What it means: A stark difference between your skin tone and hair colour, typically lighter skin paired with darker hair.

• Examples: Anne Hathaway, Lily Collins, and Emma Stone in her dark-haired era.

• Best shades: These individuals can carry bold shades like black eyeliner and red lips without appearing overdone. High intensity balances the natural contrast in their features.

Note: A bold red lip and black liner might look natural on someone with a high contrast level but overpower someone with a low contrast level.

DON’T LET YOUR MAKEUP WEAR YOU

By understanding and embracing Contrast Makeup Theory, you can help customers— and yourself—achieve looks that flatter, enhance, and feel authentic. Enjoy experimenting with this makeup theory! ■

By Michael Brown @mbrown_beauty

THE ART OF THE GLOW-UP

Bridging Cultures and Beauty Expectations.

@icybutterfly

Last year, I embraced a new side hustle—offering personal styling services to clients referred by a third-party global company. What I didn’t expect was just how transformative this role would be— not just for my clients, but for myself. Through this work, I’ve had the privilege of meeting a fascinating group of highachieving Chinese professionals. Based in Australia, New Zealand, North America, Singapore, and China, they are leaders in fields ranging from finance to medicine, and high-tech to academia. Yet, for all their brilliance, many of them share an unexpected blind spot: a lack of confidence when it comes to personal grooming, skincare, and even the basics of beauty.

I can relate to their experiences more than they probably realise. Growing up in China, I was lucky—my mother taught me basic self-care knowledge early on. She instilled in me the idea that how you present yourself matters. Looking back, her lessons gave me a head start, although they didn’t make me so “sophisticated.” My skincare routine was minimal, and my sense of style was, let’s say, evolving.

It wasn’t until I immigrated to Australia that I fully understood just how important appearance is—not only in social settings but professionally, too.

That said, it’s not fair to paint China as a place where no one cares about how they look. Plenty of people there are deeply invested in their appearance. But what I’ve observed, both personally and professionally, is that parents tend to focus on academic and career success while neglecting to teach their kids about grooming and style. This means that many

Growing up in China, I was lucky— my mother taught me basic self-care knowledge early on. She instilled in me the idea that how you present yourself matters.

of my clients, despite their professional accomplishments, are navigating this aspect of life for the first time—and it can feel overwhelming.

For those who try to tackle it on their own, platforms like Xiaohongshu (Little Red Book) are often the go-to resource. But here’s where things get tricky: many don’t know what keywords to search for, or they end up following influencers whose advice isn’t suited to their face shape, skin type, or lifestyle. Add to that the fact that these clients are some of the most hardworking people I’ve ever met. They’re so focused on their careers and studies that they often don’t pause to reflect on what they might want—or need—when it comes to self-presentation.

That’s where I come in. My job as a personal stylist isn’t just about recommending the right haircut or skincare product; it’s about guiding my clients through a process of self-discovery. I teach them to look at themselves objectively and figure out what works for their unique needs. Whether it’s explaining why tubing mascara is a game changer for going out on a hot date or helping some guy to choose a shampoo in order to prevent hair loss, these moments are less about vanity and more about empowerment.

OPPORTUNITIES FOR RETAILERS: A BETTER CUSTOMER EXPERIENCE

What has surprised me most in this role is how many opportunities there are for beauty retailers in Australia to better meet the needs of culturally diverse customers, especially Chinese clients. For example, many of my clients feel hesitant or even intimidated at beauty counters. The language barrier is a big factor—they might not know how to describe their needs in English or feel unsure about using technical beauty terms.

Sales staff could benefit from training to bridge these gaps. Using simpler language, offering extra explanations, and creating a welcoming environment can make all the difference. When customers feel understood, their entire shopping experience improves.

MORE SERVICES, MORE CONFIDENCE

Beauty counters could also expand their services to offer more hands-on guidance. Imagine one-on-one makeup lessons, colour coaching, or tailored consultations for skincare and grooming. These services would be especially helpful for beginners or anyone looking for personalised advice.

For male clients, who may feel shy or out of place at beauty counters, staff could focus on breaking the ice with approachable questions or interesting facts. Men tend to respond well to data and relatable examples, so incorporating these into the conversation could quickly capture their attention and make them feel more at ease.

STARTER KITS: THE PERFECT GATEWAY

One thing I always recommend to beginners is to purchase Starter Kits. These are far more than sample sets—they’re a curated introduction to a brand or product line and offer a simple, low-pressure way for customers to try new products. Miniatures or samples may not be enough for them to see the results, but Starter Kits give them enough time to experience visible transformations.

These kits can also be tailored to include helpful extras. For instance, a skincare Starter Kit might include a bonus eye cream sample, while a hair care kit could come with a small bottle of scalp serum or nourishing hair oil. These thoughtful additions don’t just add value; they help customers see the bigger picture and build confidence in their choices.

LOOKING AHEAD: BEYOND BEAUTY

Ultimately, beauty is about more than surface-level appearances. It’s about confidence, self-expression, and feeling empowered in your own skin. For my clients, discovering how to present their best selves has been an incredibly transformative experience—and it’s been equally rewarding for me to guide them on this journey.

To the beauty retailers and brands reading this, I hope this article offers a fresh perspective and a spark of inspiration. My clients are just beginning to explore the world of beauty, and with the right approach, they could become your most loyal customers. Let’s turn their glow-up journey into a win for all of us—because, honestly, who doesn’t love a little teamwork with style? ■

How consistent skincare enhances aesthetic treatment results

The active skincare sector is the fastestgrowing area of scientific research.

By Ricky Allen

Scientists are discovering new ingredients and innovative systems for delivering them into the skin on an almost daily basis. Cosmetic enhancement doctors are faced with the challenge of keeping up with the new brands flooding the market. Imagine how difficult it can be for the average consumer to navigate this everexpanding landscape.

One doctor who takes great care in researching skincare products before recommending them to her patients is Dr Raquel Zanetti from All Saints Clinic in Double Bay. I spoke to Dr Zanetti about her views on the right skincare for today. She explained, “Skincare is essential in aesthetic medicine because it enhances my treatment results, supports recovery, and helps maintain long-term skin health. It makes a significant difference to pre- and post-procedure outcomes.”

Dr Zanetti is meticulous when it comes to evaluating the science behind the skincare products she suggests. She looks into the ingredients, their mechanisms,

clinical research, and proven efficacy to ensure they are safe and suitable for her patients. With skincare products now available everywhere— from pharmacies and department stores to online and in clinics—it’s clear that many products have been formulated with substantial scientific backing.

She also noted that some of her patients underestimate the long-term benefits of good skincare. They often expect quick fixes from treatments and may overlook the importance of a consistent skincare routine. Educating patients on the importance of skincare has become a crucial part of her consultations.

In fact, Dr Zanetti tailors a skincare programme for each of her patients to support any treatments they require. Proper skin preparation can reduce risks, enhance healing, and extend the effects of aesthetic procedures.

I’ve gathered a selection of skincare products backed by solid science, each featuring unique ingredients and advanced delivery systems for exceptional results.

Lancôme Génifique Ultimate Serum

This serum is rich in Beta-Glucan-CM, NRF-2, and seven pre- and probiotics advanced fractions that nourish the skin’s microbiome. After 27 years of development, the product contains 90 trillion Beta-Glucans per drop, derived from yeast cell walls. These glucans enhance the skin’s ability to restore itself after pollution damage, leading to improved recovery in just one week. Even sensitive or reddened skin shows improvements in quality and elasticity.

Skinceuticals P-Tiox

P-Tiox technology combines advanced peptides that support the skin’s surface and stimulate collagen production, while also relaxing facial muscles. The peptides include 2% Dipeptide Diaminobutyroyl and 2% Acetyl Hexapeptide-8, an advanced peptide complex. These ingredients help improve texture, radiance, and the appearance of fine lines, including nine types of contraction lines.

L’Occitane Immortelle Reset

Oil-in-Serum This serum features the Immortelle Super Extract and Integrated Gardenia Extract, both of which are derived from plants grown in conditions designed to maximize their efficacy. The Immortelle extract, grown exclusively in Corsica, has been cultivated for over 20 years to ensure optimal benefits. These extracts offer high levels of antioxidants that help treat skin damage while restoring a youthful appearance. The serum delivers its best results when used at night.

AHC Niacin Biome Mela Scissors Emulsion

This emulsion addresses excess melanin deposits, such as freckles, and strengthens the skin’s barrier. It offers a lightening effect and contains proprietary ingredients like Lucian Bacillus Ferment, Oryza Sativa Extract, and Aspergillus Ferment. These ingredients work together to address the overstimulation of melanin and prevent blemishes caused by external factors, leaving the skin visibly improved in colour, texture, and tone.

Guerlain Abeille Royale Double R Serum

Honey, specifically from black bees in select regions, is the main ingredient in the Abeille Royale line. This honey is pollinated in a special way, combined with Blackbee Repair technology, which maximizes the ingredient’s potential. Rich in fructose, glucose, proteins, amino acids, vitamins, enzymes, and minerals, this serum restores and rehydrates the skin, making it an excellent choice for rejuvenating the complexion.

Biossance Squalane+ Ectoin Overnight Rescue Renewal Cream

This cream features Ectoin, a bio-fermented molecule that fights environmental stressors while binding and sealing moisture into the skin. Ectoin is an active amino acid derivative, and the squalane used in the cream is derived from sugarcane. A unique technology is employed during the formulation process, allowing the full potential of both Ectoin and squalane to be harnessed. The cream is most effective when used at night.

Ectoin is a bio-fermented molecule that fights environmental stressors while binding and sealing moisture into the skin.

Out & About

Michelle Ruzzene covers the latest product launch events showcasing the best in retail beauty.

NATURALLY TESTED

Skin Regimen Lx officially debuted in Australia with a celebratory lunch at Gildas in Surry Hills. Dr Simon Jackson, Head of Botanical Research at Davines, presented the brand’s science-driven philosophy behind its innovative anti-ageing skincare range. Holding a PhD in Pharmacy from King’s College London, Dr. Jackson highlighted the importance of using pharmaceuticalgrade natural ingredients, ensuring rigorous testing and proven efficacy in every formulation.

01. The Skin Regimen Lx range.

02. Josie Cosgrove, Head of Merchandising BLC, Dr Simon Jackson and Hayley May, BLC Head of Sales.

03. Stephanie Darling and Dr Simon Jackson. 04. Michael Brown gets into science.

Photos: Andii Clem

RAYS OF INNOVATION

Rejuvaus introduced its new iSolar Protect & Restore Invisible Zinc Lotion at a brunch event at Oxford House Pool Bar. Unlike conventional sunscreens, iSolar uses slow-release technology and includes antioxidants, pigment regulators, and prebiotics to protect and repair skin while reversing sun damage. Dr Garry Cussell, founder of Rejuvaus, shared insights into the formula, which avoids standard SPF ratings to prioritise active ingredients. The event featured spray tans by @tanningangel and a lip bar hosted by Peter Beard. Guests enjoyed mimosas, Eimele smoothies, and a charcuterie spread as they explored the new product, designed to combine sun protection with skincare benefits. https://au.rejuvaus.com

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01. Robyn and Dr Garry Cussell with their daughter Sally.

Peter Beard touches up a guest.

Guests with their gift bags.

Jessica Yue and guest.

PRICELESS BEAUTY

Clinique, one of Estée Lauder’s leading brands, officially launched into Priceline Pharmacy with a VIP event at Hermetica Flowers, featuring drinks, hors d’oeuvres, and personalised skin consultations. Now available in 106 pharmacies across Australia and New Zealand, Clinique’s high-performance, allergy-tested, and 100% fragrance-free products are more accessible than ever.

Corinne Duffy, General Brand Manager ANZ, said, “This launch allows us to extend our reach to millions of Priceline shoppers.”

Meanwhile, Priceline Pharmacy’s Head of Beauty, Jenna Edebohls, added, “We’re delighted to range this iconic brand, ensuring high-quality beauty solutions are within reach for everyone.” www.clinique.com.au

01. Celebrating the launch of Clinique into Priceline.

02. Guest were given a personalised skin consultation.

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03. Jenna Edebohls.

04. Guests with their gift bags and flowers.

SKIN GOES BANANAS

The Lana Banana Skincare range made its debut with a colourful launch party at Jam Record Bar in Sydney. Co-founded by singer Lana Sayah and her uncle, renowned aesthetic doctor, Dr Joseph Hkeik of Saint Clinic Group, the brand offers a straightforward, no-nonsense approach to skincare designed for youthful, vibrant skin. The Lana Banana range features a simple three step day-and-night routine and Liquid Filter Skin Tints created with scientifically backed formulas that are cruelty-free. The event attracted a host of Sydney’s notable personalities, hosted by Lana herself. Guests enjoyed a curated cocktail selection, music, and an up-close introduction to the Lana Banana product line. https://lanabanana.co

01. DJs R.ico and Harkold.

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03. Founder Lana Sayah.

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Lulu Dawson.

Sara Ruberto, Makaella Roditis and Bella Hung.

SWEET SUCCESS

Sephora ANZ host an exclusive launch event for Kayali’s latest fragrance, Yum Boujee Marshmallow | 81 Eau de Parfum Intense, at Feekah in Sydney. Adhering to a ‘pink and boujee’ dress code, media and guests gathered to celebrate the newest addition to the Yum Collection, a line inspired by delectable, dessert-like scents. Mona Kattan, founder of Kayali, shared how the inspiration for the fragrance came from her love of sweet, comforting scents and her husband’s nickname for her, “marshmallow.” The fragrance, crafted in collaboration with Gabriela Chelariu of DSM-Firmenich, features notes of pink marshmallow, strawberry, whipped vanilla, and flaky coconut, creating a warm and gourmand sensory experience.

Guests enjoyed an immersive introduction to the scent alongside curated cocktails and music. This launch continues Kayali’s mission to redefine modern fragrances, combining Middle Eastern heritage with innovative scent layering. www.sephora.com.au

01. The new fragrance.

02. Pink and boujee was the theme. of Prevention from The Butterfly Foundation.

03. Guests make custom charms.

04. Luck on the claw machine.

05. Waitresses on roller skates.

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FROM ISTANBUL WITH LOVE

Media and guests gathered at a’Mare, Crown Sydney, for an exclusive sit-down lunch to mark the Australian arrival of Nishane, Istanbul’s first and only niche perfume house.

Guests explored the brand’s artistic collection of luxury fragrances, inspired by Istanbul’s rich history, diverse traditions, and cosmopolitan essence. Known for its storytelling through perfumes, Nishane designs each scent as a tribute to emotions and cherished moments, making it one of the most celebrated niche perfume brands globally.

With a focus on exclusivity and cultural depth, Nishane aims to become a symbol for those seeking to “unfold their own myth.” The event highlighted the brand’s commitment to viewing perfume creation as an art form, resonating with fragrance enthusiasts worldwide. It is distributed in Australia by Agence de Parfum.

Photography: Shayben Moussa.

01. Agence de Parfum’s National Training Manager, Ethan Archer.

02. The event was held at a’Mare, Crown Sydney.

03. Benjamen Judd and Elle Halliwell.

04 Icy Ling sprays a fragrance.

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LIP SERVICE

Dermal Therapy has unveiled its most anticipated launch yet: the new Dermal Therapy Tinted Lip Balms. Known for its iconic lip balm, loved by millions and selling every 12 seconds, the brand now combines its clinically proven, ultra-moisturising formula with a hint of tint and gloss.

To mark the launch, content creator and Dermal Therapy Creative Director Rojin Torabi hosted an intimate dinner at Chinatown Country Club.

Available in three shades—Peach Nude, Cherry Red, and Rose Pink—the Tinted Lip Balms promise long-lasting, non-sticky hydration for dry, chapped lips, with visible results in just one day. The new range is now available exclusively at Chemist Warehouse stores across Australia. https://dermaltherapy.com.au

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Rojin’s father snaps a selfie.

The new tinted lip balms.

Rojin addresses guests at dinner.

04. From left Little Bird PR’s Lucy Brooks with Dermal Therapy’s Ellie Taylor and Shelley Sher.

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RISING SUN, RADIANT SKIN

Hada Labo celebrated the launch of its Premium and Men’s ranges with a luxurious event set against the backdrop of Sydney Harbour. Guests were treated to an evening of Japanese elegance, featuring indulgent offerings like caviar and sake served from a Louis Vuitton trunk. Established in 2004, Hada Labo is one of the most widely used cosmeceutical skincare brands in Japan, under the Rohto Pharmaceuticals portfolio, which boasts over 100 years of research and development. Translating to “Skin Lab” in Japanese, Hada Labo’s products are backed by science, featuring fragrance-free and mineral-free formulas that embody Japanese minimalism and quality. Hada Labo is owned by Mentholatum and the Melbourne-based Australasian site produces, packs, and distributes iconic brands like Deep Heat, Alpha Keri, and Laxettes. www.hadalabo.com.au

01. From left Katie Hayes, Dani Lombard and Allie Avila from Stark Raven Public Relations and Beatrice Hendy, Ecommerce Manager and Vinushi Wickramaratne, Marketing Manager at Mentholatum Australasia.

02. The brand launched a Men’s and a Premium range.

03. Guests sample the sake.

04. Guests were encouraged to wear gold.

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Blue Beauty

Mecca is now the exclusive Australian home to Uni, a body care brand known for its innovative marine-based ingredients, sustainability initiatives, and holistic wellness approach. Founded by Alexandra Keating, daughter of former Australian Prime Minister Paul Keating, Uni is inspired by Australia’s beaches and oceans. The brand embraces the “blue beauty” philosophy, prioritising ocean conservation and sustainability. Its initiatives include ocean-safe ingredients, coral restoration programs, and reusable, design-led packaging crafted by Marc Atlan, the creative mind behind iconic Comme des Garçons fragrance bottles. Already partnered with leading US retailers such as Goop and Credo Beauty, Uni’s launch at Mecca represents a major milestone in the brand’s global expansion. www.mecca.com

Step Into Bliss

Natio’s new Utopia Hand and Foot Care range brings a luxurious self-care experience through the power of restorative botanicals and plant-based ingredients. Designed to elevate everyday routines into moments of indulgence, this collection caters to hands, feet, and nails with rejuvenating formulas. According to Natio Product Development Manager Kerith Barnett, Utopia transforms self-maintenance into rituals that nourish both skin and spirit. The range includes five thoughtfully crafted products: the Zen Energy Foot Soak for refreshing fatigued feet, the Divine Nurturing Hand Balm for soothing hydration, and the Rich Revival Cuticle Oil to enhance nail health, all promoting a serene and pampered experience. www.natio.com.au

Glow Big or Glow Home

Vaseline has introduced its innovative Gluta-Hya body lotion range to the Australian market, available in Woolworths and Coles. The collection features three formulations—Dewy Radiance, Flawless Glow, and Pro-Age Restore—designed to deliver intense hydration, brighten skin, and combat signs of ageing. Enriched with GlutaGlow Technology and hyaluronic acid, the lightweight, fast-absorbing lotions provide 10x more hydration than standard body lotions. www.vaseline.com/au

Low-Po, High Performance

Signature Scents

By Yuliya has introduces two signature scents—Twenty-Four Seven and Twin Flame—blending luxury, individuality, and accessibility. Founded by Yuliya Lozovyk, the brand bridges the gap between highend perfumes and affordable options, offering vegan-friendly, cruelty-free, and clean fragrances for everyday wear. Twenty-Four Seven features zesty citrus, jasmine, and sandalwood for a warm, glowing scent, while Twin Flame combines floral rose and spice for a bold, confident statement. By Yuliya celebrates selfexpression and connection through finely crafted, Australian-made scents. https://byyuliya.com.au

SheaMoisture has introduced its new Grapeseed & Tea Tree Oils Low Porosity Range, formulated specifically for low-porosity, moisture-resistant hair. This line includes a clarifying shampoo, hydrating conditioner, and leave-in detangler, all designed to provide balanced hydration, softness, and shine without causing product build-up. Enriched with Grapeseed, Tea Tree, and Sunflower oils, each product is lightweight and ideal for protein-sensitive curls and coils. Free from parabens and other harsh additives, the range supports SheaMoisture’s commitment to sustainable sourcing through its Community Commerce initiatives. www.sheamoisture.com.au.

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