Professional Beauty November-December 2022

Natural Look Skincare is clean, conscious, effective skincare that is gentle on your skin and gentle on our planet. Made using nature’s most restorative, nourishing ingredients, showcasing natural, clean, plant-based formulas, that are never tested on animals plus they are Vegan Friendly and Australian Owned & Made.

LISSE

THE NEW WRINKLE-SMOOTHING SKINCARE RITUAL

Protects skin against daily aggressors and blue light(2) Improves skin texture(4)

86% We’resendingPAYOTsalonsnewcustomers

AsseeninMarieClaire

Gives an immediate and lasting plumping effect(1) Regenerates the skin during the night(3) The skin is plumped The skin looks visibly younger The skin is rested The skin tone is evened out

COMBINE THIS ROUTINE TREATMENT WITH OUR GYM BEAUTÉ PAYOT® A combination of smoothing and stimulating movements to erase wrinkles, relax the features and restore radiance to the face.

The

“I am all about clinical results and this device can guarantee that the wavelengths are exactly what I need them to be to cause those clinical results – I am going to get a better result with this (Dermalux LED) than any other LED device. That’s why I think this is the best LED in the market”

DR ABS SETTIPALLI , MCHD, BChD, BSc Industry Leading Aesthetic Doctor

The Most Powerful Portable LED System in the World

The Dermalux Tri-Wave MD signifies a new era in LED Phototherapy treatments, pushing the boundaries of medical LED technology next level clinical application.

Bespoke high-power, single wavelength LEDs with variable optical power settings (High power ceramic LED technology) Configured to deliver more photons to the treatment area than any other LED device

Articulated 4 LED panel design: face, head & body

Smart Cooling System: Temperature regulation for wavelength stability (consistency and longevity of device) A unique thermal management system via forced air cooling regulates the LED temperature to enable a more intensive energy treatment

20 pre-set standalone, combination & post treatment protocols Simple touch screen operation with a wide range of pre-set and custom protocols

Photodynamic Therapy (PDT)

Bespoke Photodynamic Therapy (PDT) programmed protocols based on joules delivered

ARTG listed & Medically CE certified to treat Acne, Psoriasis, Wound Healing & Pain Relief (muscular skeletal)

PUBLISHER

BHA MEDIA

EXECUTIVE CHAIRMAN Simon Grover

MANAGING DIRECTOR

Craig Hawtin-Butcher chawtinbutcher@intermedia.com.au

EDITOR

Anita Quade aquade@intermedia.com.au

NATIONAL ADVERTISING MANAGER

Julie Davidson jdavidson@intermedia.com.au

ART DIRECTOR Ryan Vizcarra ryanv@intermedia.com.au

ONLINE & SPECIAL PROJECTS

EDITOR

Hannah Gay hgay@intermedia.com.au

BEAUTY WRITER

Shania O'Brien sobrien@intermedia.com.au

PRODUCTION MANAGER Jacqui Cooper

SUBSCRIPTIONS subscriptions@intermedia.com.au

Professional Beauty magazine is published by BHA MEDIA

ABN 23142047943

41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 www.intermedia.com.au

AUSTRALIAN

SUBSCRIPTION RATES

1yr (6 issues) for $89.00 (inc GST)

2yrs (12 issues) for $160.20 (inc GST)

3yrs (18 issues) for $213.60 (inc GST)

To subscribe and to view other overseas rates visit www.intermedia.com.au or Call: 1800 651 422

Email: subscriptions@intermedia.com.au

Copyright © 2022

BHA MEDIA Pty Ltd.

WELCOME TO the final edition of 2022 – what a year it has been! One of the stand out features has been witnessing the beauty industry embrace getting back to a new normal. It's been wonderful to see businesses re-open their doors, with a busier appointment diary than ever and a re-imagined treatment list . It seems owners took the time, to pivot and assess their offerings, their staff training methods and come back bigger and better than ever!

Another highlight was seeing face to face events back in full swing – this year has seen countless imaginative events, launches and conferences both locally and internationally. Engaging with clients in person is unbeatable. PB was extremely grateful to welcome many of our supporters in the industry to the third BEAUTY & SPA Insiders event held in September at the stunning Hinchcliffe House for a day filled with inspirational speakers and pioneers in the industry.

As we wrap up 2022 and head into the party season that is November/December – we take a look at the value of hosting a PR event – it’s more time consuming than you think – we chat to those in the industry about the cost and the returns on investing in an event and party planner in our Beauty Investigation on page 22.

Festive Season beauty is popping with colourful gift sets for the Christmas season and the new products to watch out for in 2023. Check out our edit of our must-haves on page 28. We can’t mention the holiday season without tanning innovations. The formulas keep getting better in the faux glow arena. We chat to Tan Temple’s Esther Wright on page 38 about the tanning trends to covet and the founder of the incredible ORRO & Co’s Glo Drops Sara Sidari about her inspiration for her Italian inspired range on page 40.

With salons looking to boost revenue, we reveal the importance of Beauty Add-Ons in our Skinfluencer article on page 62. Learn how simple treatments at the end of a service can keep customers returning.

The issue is also jam packed with inspirational salon owners and skincare CEO tips on creating the business of your dreams. The PB team would like to thank all our loyal readers for their incredible support during 2022 and wish you all a happy holiday season. See you next year!

CONTRIBUTORS

Victoria Curtis

Congratulations to this award winning entrepreneur, whose passion for the industry is unstoppable as the founder of the Curtis Collection Cosmetics. She has just reached her 10 year milestone in the makeup industry and she reflects on some of her proudest moments on page 42. These include Winning ABIA Makeup Artist of the Year, being featured as one of 40 high achieving business women in the book: “The Game Changers” and becoming the fastest growing Australian Professional Makeup Brand with over 150 retailers in New Zealand and 300 in Australia.

Dr Geoffrey Heber

With more than 20 years in the skincare industry the founder of Ultraceuticals reveals the evolution of the brand and how he introduced an innovative 90-day skincare program to highlight results and build customer loyalty.

“I developed an interest in cosmeceuticals in the early 1990’s after seeing the effects active ingredients could achieve on the skin at an overseas conference and then on my clients back in Australia,” he says. Read his story on page 58.

Sara Sidari

As we head into the summer season, getting a sun-safe faux glow is big business. We chat to this Italian born entrepreneur about her stunning range ORRO & Co – that channels the nostalgic memories of her exotic childhood summer holidays on the Amalfi Coast. Read her story on page 40.

“When we began formulating in 2016 the fake tanning industry was purely tanning with no skincare, many would leave my skin patchy, dry and dehydrated so the idea of having the brand and formulation as skincare first than tanning was innovative and the first of its kind,” she says.

This publication is published by BHA MEDIA, a division of The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that

The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

information.

ON OUR

SWEET DREAMS ARE MADE OF THIS

“I created Bespoke Skin Technology to address unmet needs in my patients,” said founder Dr Katherine Armour. “There are already so many brands doing a great job with multi-step regimes. But Dream Cream fills a gap in the cosmeceutical skincare market, by carefully curating the best of technology to address numerous skincare needs in just one step,” she added.

The Dream Cream targets fine lines, unwanted pigmentation, sun damage, acne and congestion. The formula is extremely inclusive, as it is suitable for those with sensitive skin, for use in the eye area, and is safe to use during pregnancy and breast-feeding.

Dr Armour also revealed that the inspiration for this product came from listening to her clients who expressed a desire for a ‘one-size-fits-all’ product. The cream consists of DNA repair enzymes, potent multitasking antioxidants like green tea and astaxanthin, niacinamide, and bakuchiol. It is designed to protect and stimulate collagen production, support barrier function, combat unwanted pigment, brighten the skin and soothe inflammation.

Details – admin@bespokeskintechnology.com. https://bespokeskintechnology.com

SERENELY SUNSAFE

Emma Lewisham’s new Skin Shield SPF 30 is an expert combination of sun and antioxidant skin protection with nine high-performing active ingredients that aim to improve the condition of your skin. The day crème’s texture is extremely smooth and glides on effortlessly, and the luxurious formula is extremely buildable. It offers broad spectrum UV protection alongside a synergistic complex of ingredients that will leave your skin feeling hydrated and luminous.

“I gently warm Skin Shield SPF 30 by rubbing it between my fingers, before application. Warming the creme like this means that the product glides on better and does not leave a residual whiteness on the skin,” said Lewisham.

PB recommends applying the product at least 20 minutes before sun exposure and re-applying every two hours to maintain protection.

Skin Shield SPF 30 is best used as the final step of a skincare routine. For more, call 03 9827 1331. http://emmalewisham.com.au/

THE PEOPLE, PLACES AND EVENTS THAT PRO BEAUTY IS CURRENTLY CRUSHING ON

PLUMP UP THE PARTY

Described as a ‘revolutionary’ lip plumping treatment that acts as the perfect alternative to injectables, PB is absolutely obsessed with Dr Naomi Skin’s ApocaLips. The product has a powerful formula that includes specialised hyaluronic acid filling spheres, capsicum extract. Also included are high-tech peptides like voluliposome and a beta-glucan complex that improve long term lip condition.

Perfect for a party season pout, the liquid elixir doubles down to smooth lines and creases for more youthful looking lips. The ApocaLips also hero a fusion of potent extracts like vitamin E, shea butter, cucumber oil, niacinamide, centella asiatica, snow mushroom, and more.

Dr Naomi has over two decades of industry experience whose expert skincare line focuses on immediate results as well as longterm skin health. The vegan, cruelty-free, and Australian-made range uses innovative technology, clean ingredients, and leading advanced active ingredients for enhanced penetration into the skin’s barrier to obtain visible results.

For more, contact hello@drnaomi.com. https://drnaomi.com

ENCHANTINGLY ECO-FRIENDLY

Australian skincare and cosmetics brand Jurlique’s new Rare Rose Range has gotten an eco-friendly packaging renovation, with 94% of its packaging being recyclable. All of the cartons used are locally produced and made with certified sustainable materials that are 100% kerbside recyclable; with the frosted and translucent Rare Rose bottles being 100% recyclable in-store via Terracycle.

The floral range includes a face oil, a serum, a cream, and body lotion. Each product is formulated with powerful botanical-rich ingredients that help elevate your skincare ritual and provide you with lasting hydration.

The range consists of a subtle rose scent that is proven to lower cortisol levels and reduce the negative impacts of daily stressors on your mind and body. Other hero ingredients also include Vitamin E, olive, jojoba, soybean, carrot and castor oils.

For more, call 1800 805 286. https://jurlique.com.au

MERRY MOCHA

Collagen is an essential protein; it is the building block for a person’s skin, hair, nails, and joints. Vida Glow’s Mocha Marine Collagen Powder Sachets marine delivers bioavailable collagen peptides to stimulate collagen production, which slows with age. The cocoaflavoured ingestible is clinically proven to decrease the appearance of wrinkles, increase skin elasticity, and boost skin hydration.

As marine collagen is derived from fish skin, it’s naturally free from wheat, gluten, dairy, sugar, additives, preservatives, and artificial flavours. But the ingestible also contains coffee flavour, chocolate flavour, and natural sweetener to enhance its taste.

Vida Glow’s collagen powder mimics the digestion process and breaks down raw collagen into easy-to-absorb peptides, and your body absorbs 90% of the marine collagen. The powder sachets can be mixed into 250-600ml of water or another beverage for the best results. The brand recommends one serve daily for people aged 25-35; two serves for those aged 36-45; and three serves for everyone over the age of 45.

For more, call 02 8071 8159. https://ausnz.vidaglow.com

ADVANCED COSMECEUTICALS ACQUIRES DISTRIBUTION RIGHTS TO DMK

Leading Australian and New Zealand distribution company Advanced Cosmeceuticals (AC) has announced its acquisition of DMK – a globally-recognised skincare business founded by Danné Montague-King.

DMK currently distributes products and provides training to over 320 salons/clinics across Australia and New Zealand.

Advanced Cosmeceuticals is the current Australian distributor of international brands Medik8, mesoestetic, CALECIM Professional and WiQo, and medical aesthetic device brands Lutronic and Brera.

Advanced Cosmeceuticals’ CEO Tina Bannister said (pictured) said: “The

partnership enables the expansion of distribution centres in NSW, WA and NZ for AC’s stable of innovative skincare brands and medical devices. Clinics in our network will benefit from faster delivery and dedicated training facilities.”

Recognised for their Sydney-based VIP treatment room and training centre, DMK will continue to host their Pacific headquarters alongside members of the AC team. “In the spirit of advancing skills and expertise, we are now exploring the opportunity to create a larger ‘Education Centre’ where we can showcase and train on our amazing range

HALF MOON NAILS TRENDING THIS SEASON, ACCORDING TO PINTEREST

Nail art as we know it is shifting into a new gear, with the start of the season serving as a springboard for new inspiration.

According to a study commissioned by WeThrift, in collaboration with Pinterest, searches for Half Moon Nails had increased recently by a whopping 334.78%.

WeThrift Trend Expert Nick Drewe described the trend as a “go-to design”. “The best thing about the nail design is that it can be incorporated into your individual style, you can go for a bold and daring colour or opt for a neutral tone. It offers a twist on the classic French manicure nail – it’s simple to do at home, just create a half-moon pattern that meets your nail cuticle,” Nick explained.

Glass Nails came in second on the Top 10 Nail Trends leaderboard with an increase in searches by 170.27%. “Glass nails are back in full force,” Nick said. “The technique created by nail artist Eun Kyung is going to be a huge hit this autumn. The nail art involves applying shardes of cellophane to the nails, which gives the illusion of shattered glass. You can customise the trend to make it unique to you – for example, try adding some chunky glitter for a fun festival vibe, apply a matt topcoat for a sophisticated look, or play around with different colours to create a rainbow effect.”

of Lutronic and Brera medical aesthetic devices, along with AC’s cosmeceutical skincare and, of course, DMK,” Tina explained.

Credit: @jazzynailsx

NEW NATIONAL REFORMS NOT ENOUGH TO EASE SALON STAFFING STRUGGLES

Issues surrounding a lack of skilled workers and its impact on small businesses were addressed at The Jobs and Skills Summit in Canberra in September.

The two-day event called on business, union and government leaders to come together to address trends in employment numbers, incomes and productivity at the national level.

Several reforms affecting small business owners were announced, including new pathways to education and employment.

It was decided that from 2023, fee-free TAFE courses will come on offer to 180,000 education-goers to secure new channels through which people can undergo skills training.

Greater employee protections under the Fair Work Act are also now expected, with the aim of ensuring greater accessibility to flexible work arrangements and unpaid parental leave. Such changes are especially designed to benefit working women, given such individuals take on the majority of carer roles within the family.

Recommendations were also made that individuals with a disability be granted further recognition in the workforce, and that businesses should work with governments and unions to ease limitations for those individuals seeking employment.

Hair & Beauty Australia Industry Association (HABA) CEO Jan Gawel told Professional Beauty that key issues faced by salon owners are yet to be addressed. “While we applaud these announcements, there is nothing really new here,” Jan said. “There have been feefree, close to free, and discounted TAFE places for many years; funding VET education honestly has never been the struggle. The struggle has been getting bums on seats or in our case, into the treatment rooms.”

The solution, Jan suggests, is a change in communication from inside the home. “We need to break the view that VET careers are somehow inferior. At HABA we recognise that every salon owner is a small business owner; an entrepreneur in a skilled sector. We know that this is not how it is typically viewed across kitchen tables when parents talk to their children and the way schools promote beauty to their students, unfortunately. We are more confident in the

longevity of a career in the beauty sector than many so-called ‘white collar’ jobs. Only when students realise what they can accomplish, or more importantly when parents realise what future their children can have, will the passion really come to the roles.”

It was also announced that a lift on the number of migrants gaining access to employment Australia-wide will occur, with special attention given to securing rural placements.

“We believe that until the numbers increase through the VET sector, the only solution is to recognise that these are skilled jobs and to treat migrants with the respect they deserve and welcome them to the roles that are clearly not being filled domestically,” Jan said.

“With that said, we look forward to some of the initiatives that have been alluded to… on how this government will draw new employees into the workforce. While concrete details of these are yet to be fully worked out, the employment minister Tony Burke has flagged further consultation will begin almost immediately, which HABA is a part of.”

Announced, too, was that an increase in wages across the board could occur with the implementation of a multi-employer bargaining scheme, impacting beauty therapists across all levels.

“What we do think the Jobs and Skills Summit did highlight was the government’s intentions to change many of the employment laws,” Jan admitted. “We do not think that the changes will actually draw new people into the sector and question how this will help a sector that has struggled through COVID. What is clear is that salons will need to stay on top of these changes which potentially only complicates day-to-day operations. HABA will have its work cut out working through these new changes to help salons as these changes are worked through.”

“We believe that until the numbers increase through the VET sector, the only solution is to recognise that these are skilled jobs and to treat migrants with the respect they deserve and welcome them to the roles that are clearly not being filled domestically.”

Change the way you treat skin. Customisable solutions for your client’s skincare needs using groundbreaking technology alongside the purest of ingredients to treat all skin types and conditions.

Visit dermaviduals.com.au/for-clinics by derma aesthetics

TWO-THIRDS OF CLIENTS SAVED FROM MISSING AN APPOINTMENT THANKS TO SMS, SURVEY SHOWS

A recent survey draws a link between the success of Australian beauty businesses and the success of their communication methods, largely driven by SMS updates.

The survey was conducted by independent consumer research agency Antenna, on behalf of Podium. It found that businesses that communicated to their clients a) via channels clients found to be most convenient to them, and b) by marketing in a way that was not considered ‘spamming’, were regarded higher than businesses that did the opposite.

The survey revealed: ♦ 63% of Australians prefer SMS communications from businesses as it’s more convenient (compared to other forms of communication such as email or phone call). ♦

Over 50% of respondents aged 18-34 years said they were either very or totally reliant on SMS communications/reminders in managing important day to day life tasks. ♦ 65% of survey respondents nationally spend over one hour on their smartphone daily. ♦ 73% of respondents said they would blacklist businesses that spam them with marketing. ♦

54% of respondents aged 18-34 years, and 54% of respondents aged 25-54 years either Strongly or Somewhat Agreed with the following statement: “As a result of the pandemic and the digitisation of businesses, I have less tolerance for local businesses that don’t offer easy, convenient or customer-friendly means of communication”.

QLD SALON OWNERS TO BENEFIT UNDER NEW WELLBEING PACKAGE

A $8.76 million wellbeing package was announced in Queensland last month in support of small business owners.

The announcement was made in response to a state-wide campaign requesting greater awareness around the mental wellbeing of small business owners, including beauty salon owners.

Funds will be allocated toward the running of radio, digital and social media campaigns, as well as the hiring of additional wellbeing coaches in Cairns, Mackay, Townsville, Toowoomba, and North and South Brisbane. The six coaches will join a network of over 40 rural, tourism and small business financial counsellors across the state.

“The expanded network of counsellors and coaches will provide free, independent, confidential, one-on-one support to address the stressors and psychological support needs of small business owners,” QLD Minister for Employment and Small Business and Minister for Training and

Skills Development, Di Farmer said in a media statement.

The package also includes a $3 million Small Business Support Service Fund to assist with alleviating stresses for small business owners. ‘Small Business Smile4Biz’, an established education program developed by the Kingaroy Chamber of Commerce, is also planned for expansion with the aim of delivering local mental health support tailored to the local needs of each participating chamber. “The Queensland Mental Health Commission is contributing $1.21 million to this valuable program to extend the six wellness coaches to three years until 30 June 2025,” Queensland Mental Health Commissioner Ivan Frkovic said.

DIGITAL INNOVATIONS TAPPING INTO THE NAIL SPACE

Several new AI (Artificial Intelligence) and AR (Augmented Reality)-focused digital mobile apps are revolutionising the nail space. YouCam Nail app and Nailstry are providing customers with unique experiences that cater to a variety of manicure needs.

Perfect Corp’s advanced AgileHand technology powers the YouCam Nail app. It is reimagining manicures through live interactive virtual try-ons for nail colour, shape, and art. Users can also create their own designs by customising a manicure on their own hands – or pick from the thousands of readily available styles curated by YouCam Nail app’s creators. Customers can then share their favourite designs with their nail technicians ahead of their next appointment.

Nailstry is a nail app that sells press-on nails. It contains a virtual measurement tool which accurately sizes each finger to ensure the perfect fit. The app allows customers to customise their nails by shape and length; and to directly contact a designer if they are looking for something more unique.

Recent research commissioned by Beyond Blue and the Australian Securities and Investment Commission (ASIC) “confirms what small business owners have long suspected – that their mental wellbeing can be significantly affected when they are experiencing financial challenges,” the Commissioner said. “I encourage any small business owner who is worried about their mental wellbeing to contact a small business wellness coach in their location and get the support they need.”

To find out more about the Small Business Wellness Package visit www.business.qld.gov.au/wellness or contact the Small Business Hotline 1300 654 687.

something for everyone on your list

the cleanse and glow set our signature set for clean, glowing skin the personalised skin care set cleaner, brighter, healthier-looking skin

the brighter skin set 3x more brightening power

scan the QR code to learn more

DMK

LAUNCHES NEW MASTER DELIVERY HOME PRESCRIPTIVE RANGE

With a new skincare addition to its stable DMK National Sales and Business Development and Key Relationship Manager, Eddie Norcross reveals to Anita Quade how the latest line has pushed the company’s technology and product effectiveness to the next level.

DMK has launched a new product line called DMK MD, can you tell us a bit about the range?

“The DMK MD (Master Delivery) Home Prescriptive range represents the application of principles and functions found in biological systems to produce scientific-based solutions. The DMK MD range matches the skin’s natural homeostasis and supports DMK’s Advanced Paramedical Skin Revision Concept to REMOVE, REBUILD, PROTECT and MAINTAIN. At DMK, we bridge the gap between biology and design, advancing the adoption of nature-inspired physiological strategies to solve the most prominent skin conditions. Nature provides us with an untapped source of disruptive innovation and knowledge that could translate into solving current healthcare conditions. The design of products following nature’s design has played a vital role in pushing DMK’s technology and product effectiveness to the next level.

The DMK MD range offers aesthetic efficacy in a cross-sectional domain, where mid-spectral dermatology conditions are addressed through in-clinic professional procedures and Home Prescriptives.”

What products are included in the MD range, and how are they different from other professional skincare products ?

“The DMK MD range includes our much-loved Enbioment microbiome restoring 3-product system and our reformulated luxury Advanced Age Management (formerly Limited™) products, including TransGenesis, Elevate FirMatrix, Eye Web and Wetter Than Water. These later formulations have undergone minor tweaks to include all-natural preservatives, for those with paraben and sulphate sensitivities. The design of products following nature’s design has played a vital role in pushing DMK’s technology and product effectiveness to the next level.

DMK MD was created by our DMK founder, Danné MontagueKing, to expand upon the Advance Skin Revision program. Through further education, DMK MD will provide our qualified Skin Technicians and DMK clinics with the tools and skills required to revise more advanced skin conditions and unlock the regenerative benefits associated with a combination of professional treatments

and the new MD Home Prescriptive products. By using products that directly target conditions that impair the skin barrier, DMK DM works with the chemistry of the skin, for longterm real results, not just the ‘quick fix’.”

Who should use the new DMK MD range?

“The Advanced Age Management collection utilises the most advanced ingredients to address targeted skin functions. These dynamic formulas are aimed at people looking to lift, firm and hydrate their skin, at any age.

The Enbioment system was created for people suffering from various dermatological disorders due to an imbalance or a deficit in the skin’s microbiome. Individuals suffering from eczema, rosacea, skin fungus, psoriasis or atopic dermatitis are prime candidates for using Enbioment because these conditions are commonly associated with an imbalance in the skin’s microbiome.”

Can we treat viral skin conditions with the MD Enbioment microbiome range?

“Enbioment is not intended to treat or cure any disease. It is designed to help re-establish health and diversity in the skin’s microbiome. This is the microflora that humans host on the surface of our bodies. If our theories are correct, many visible skin conditions are caused or aggravated by an imbalanced microbiome, with a re-established microbiome, the reduction of many of the symptoms may be realised.”

Is DMK MD doing anything to limit the environmental impact in the industry?

“Our goal is to deliver products and services delivered in a way that minimises the environmental impact and promotes business integrity. The DMK MD green mission products uses containers that are PCR (Post-Consumer Recycled) material and glass, which are 100% recyclable. This is critical because, without PCR demand, most plastic entering the recycling system still ends up in landfills. Recyclable plastics were chosen for many of the containers because the majority of products are shipped internationally. The reduced weight for shipping reduces our overall carbon emissions. The DMK MD products are delivered in cardboard-made boxes without any special treatment, allowing the boxes to be 100% recyclable.” n

www.dmkskin.com.au

For stockist enquiries please email info@dmkskin.com.au

READY, STEADY, PARTY

PARTY SEASON is back and in full swing, and the beauty events industry is bigger and better than ever. After a few years of struggling with adjusting to virtual gatherings and launches, salons and other beauty businesses are finally hosting more in-person events for their potential clients and patrons.

But hosting a beauty event is no piece of cake. Many newer and smaller businesses, especially those who were still finding their feet immediately before the pandemic, have little experience discerning the best kind of event for their audience; nevermind the behemoth that is the planning process.

“Event planning plays a very important role within a brand's community strategy,” said Sarah Humphries, the founder of Sarah Humphries Agency (SHA). SHA is an award-winning lifestyle communications agency that specialises in the beauty, health and wellness sector. She explained that launches can play a vital role in kicking off the communications campaign for a new product or service.

But Humphries also revealed that in many instances, SHA will advise a client against putting on an event if it doesn’t align with their overall plan of action. “An event, just for the sake of it, can be a poor use of time and money,” she said. “You need to

look at the strategy holistically to determine the best course of action. But — this also means that when we are hosting one, people know we are putting a level of importance on this moment.”

Beauty PR Consultant Simone Wyndham had a similar point of view. “Typically, events are important to larger beauty brands. For small and medium sized brands, events that can be done with like minded brands to help with costs are a good option, but it is better to focus on virtual events.”

Wyndham cited cost as a major deterrent. “As a rule of thumb, an upmarket media event for around 20-30 media representatives would cost around $10,000 or more. Whereas sending out samples would just be the cost of samples, postage, and staff time.”

She added, “If brands are clever, they can use their budget on gifts to encourage the recipients to actually use the product that they have received; so, for example, if you were sending a new nail polish you’d send along a pedicure kit and a little bottle of champagne and some chocolates, maybe even a pair of thongs.”

The Rise of the Virtual Party Beauty PR agents seem to agree that a huge plus side of lockdown has been the emergence and popularity of virtual events. “Virtual events can make it even more cost effective for smaller budgets, as it takes out the cost of the venue and catering — and there are essentially no capacity limitations,” explained Wyndham.

“I worked on an online-event for a make up range recently, and we sent out gift boxes with tea, cookies, and the make up and then hosted the virtual event like a workshop.” Wyndham deemed the event to be a major success, as attendees could eat their cookies, sip the tea, and learn about and try on the makeup from the comfort of their homes.

Event Planning

When it comes to hosting an actual event, there are several checklists that brands should tick off before getting into planning mode or engaging a PR company. For instance, an essential aspect of an in-person event is its audience and goals. Events give the brand an opportunity to

As the beauty industry gets back into hosting in-person events, brand owners and PR firms have much to consider in the way of event planning. Shania OBrien chats to PR professionals and beauty brands in order to discern the building blocks of a successful event, and what steps businesses need to take to maximise success.

create a moment; they can be extremely immersive and have guests walk out understanding not just about one particular launch, but the total brand and its philosophy; which can be difficult to get by merely handing out products, especially for a new brand.

Tash Buccella, who is the Owner and Director of Kynd Communications, advised that brands and other event planners should always begin with a ‘hook’ they can create an event around. “My niche is mainly in beauty, health, and wellness spaces — so I’ve been to and been in charge of a lot of events in the industry,” she explained. “It’s always best to seek out milestones when planning events: is there a new product? A new range? It could be the launch of the brand itself,” Buccella added. “It’s just much easier to build an event around a purpose because it gives it a bit of context.”

In fact, the overall experience of an event begins much earlier than attendees stepping through the door; it starts with the invitation. Such instances are truly a wonderful place that allows brands and PRs to go wild with their imagination and emphasise their creative side. “I think events are so much more than just an

opportunity for attendees to nab a free product,” said Buccella. “I always try to make the invite itself special – such as, when I worked on Amplified Beauty’s lipstick range launch, we incorporated the lipstick into the invitation. Everyone who was invited received a lipstick that was personally engraved with their names. I found that it was extremely creative and engaging, and it means so much more than merely a sample with no context.”

“When creating the event you want everyone to be excited to arrive, so you need to consider first and foremost what will give them the best possible experience,” said Humphries. “After you’ve looked at your budget and determined that the investment of time and money warrants the reward, you need to consider who your guests are going to be; do they hold a 9-5 job, which means a breakfast event won't work for them? Are you speaking to a large group of mothers who will struggle to do much past 3pm pick-up?”

In addition, Buccella added that events are a lovely way to get the founder, who is probably too busy for everyday interactions, in contact with the brand’s wider audience. “Founders are usually the best person to talk to in order to truly get a feel for a brand's philosophy – and having an event that positions like-minded people strategically in the same room is a great way to get a brand or a new salon out in the world.”

And in the same lane, if people are expected to attend an in-person event a brand needs to be able to pull out all the stops: specialists, entertainers, professional equipment. Sydney’s 2022 Beauty Expo saw brands hiring professional belly dancers to lure patrons to their stalls with a great deal of success.

Buccella offered an example wherein she hired a professional makeup artist for a live demonstration at a launch event. “I recently worked on a BB cream launch event with Velo Beauty, and we hired MUA Madeleine Tirimacco to do a live

tutorial on a model and show clients how to use the product to create the popular ‘glowy’ makeup look. It was wonderful –there were lots of Instagram stories and posts — and it definitely adds a level of credibility that a respected professional wants to associate with the brand.” She added, “We also had a booth set up where people could purchase the products and the brand made a decent amount of sales on the day.”

“I think events these days need to be very high end and must be more than just a product information session,” revealed Wyndham. “They should involve roving entertainers, interactive installations, and must be Instagram-able.

Hiring a beauty PR company

Wyndham also stressed the importance of trusting a PR company, should a brand choose to use one. “The absolute last thing you want is to pay for a huge event and not have the right audience present. Beauty events need specialist Beauty PR people to run them, with the right contacts. I have heard many horror stories of brands that have paid a fortune and had only two or three industry professionals and media representatives attend.”

Humphries and Wyndham also both drew attention to the benefits of influencer marketing, and having those with relevant credentials present at events. “Influencer Marketing is marketing,” said Humpries. “It's just as important in our industry as digital advertising and building relationships (paid and unpaid) with traditional media houses.

Gry Tømte, Founder of HÜD Skin & Body, said she has faced obstacles. “I’m hosting an event for our VIP clients soon and we did not hire an event planner but I really wish we had,” she said. “I’ve done all of it myself but it’s a huge job and difficult to juggle with all my other responsibilities. We hired a catering company to take care of the food and bar, as well as a photographer with a background for photos — but everything else has been a challenge.”

“There are a lot of hidden things you don’t anticipate on the outside of events.

You have to book everything well in advance, and I really wish I had someone to help me with the logistics.”

As a brand owner, hosting is a way to connect clients to each other and create a community. n

“I think events these days need to be very high end and must be more than just a product information session.”

LEADING THE WAY

IN SCIENCE-BASED BEAUTY, WELLNESS, AND AESTHETICS BRANDS.

At the very heart of the ever-evolving beauty industry all sectors including skin, wellness, aesthetics, and cosmeceuticals are driven by constant innovations in product formulation, new technologies, emerging research, and consumer trends. Anagenics Chief Customer Officer Carolyn Heath chats to Anita Quade about growth and development.

would propel BLC to a position that accommodated rapid growth and significant increases in scale — and in turn, in a better position to support the growth and profitability of their partnering stockists. Following on from the merger came the introduction of a new name, and a fresh face for the recently-acquired BLC.

Who Is Anagenics?

In December 2021, Cellmid re-introduced itself to the professional beauty, wellness, haircare and aesthetics sectors as Anagenics, boasting an impressive lineup of brands under its banner.

Inspired by the Greek word for regeneration, anagennisi; Anagenics strives for regeneration and transformation — both as a result of its products, and extending through to its partnering businesses.

PROFESSIONALS IN these sectors

who wish to be seen as leaders in their fields therefore need to constantly stay ahead of the curve. Many industry leaders recognise this as their own personal responsibility towards continued education and training. However, strong leaders must also be supported by strong brand partners, those who facilitate industry excellence through the same devotion to continued development.

This commitment to growth has acted as the catalyst driving the recent evolution of BLC Cosmetics. Founded in 1974, BLC has established itself over the past four decades as one of the most highly trusted distributors among the professional beauty, spa, dermal, and aesthetics sectors. In line with its mission to service an even wider array of businesses within the industry and increase its capacity for research and development, BLC announced their merger with ASX-listed Cellmid Limited towards the end of 2021.

Beauty Loves Company

BLC has always had collaboration at its core. In fact, this ethos is where the name originally sprung from. Standing for Beauty Loves Company, BLC’s brand values are based on the commitment to working hard for its partners, through all of its brands, in order to deliver mutual commercial and personal value through collaboration. Its partnership with Cellmid; whose large portfolio of health, wellness and beauty products would further diversify BLC’s brands, was an ideal fit. This strategic alignment with a highly successful healthcare and beauty tech company

Anagenics is now positioned as a leading provider of evidence-based brands across the beauty, haircare, wellness, and aesthetics sectors.

Found in spas, salons, skin clinics, and cosmetic practices throughout Australia, the Anagenics brand portfolio caters to a broad range of practice styles and philosophies within the beauty space.

The Anagenics point of difference is two-fold. The first aspect is the incredible diversity of its brands, whose unique brand stories and personalities can cater to just about any business within the industry. Whether you identify as a provider of a holistic approach, or advanced clinical outcomes, there is something for you. The second component is the common denominator shared among each of these brands — and that is they are backed by science. As a leading distributor of beauty and healthcare products and technologies, Anagenics believes strongly in evidencebased practice. R&D is a big part of this,

and by ensuring that Anagenics partners only with brands who place emphasis on science, we believe this provides the greatest possible chance of excellent results for our partnering salons.

Where Are They Now?

In addition to a range of reputable professional brands like évolis and LightStim, Anagenics is proud to continue the distribution of BLC’s most highly regarded brands: Priori, Hydropeptide, Thalgo, and Comfort Zone. These have served as the cornerstones of BLC for decades, and after going through such significant organisational changes since 2021, many industry professionals have been left wondering where the BLC brands are now, and whether the products themselves have undergone changes too. Whether you are already familiar with the brands, or are yet to have experienced them yourself, there is no better opportunity to acquaint yourself with these four revered brands under their new Anagenics banner.

Priori The Pioneer of Peels

A long-standing household name, Priori is proud to have pioneered several breakthrough concepts and applications in skincare, including the AHAs, LED, Idebenone, and DNA Repair Enzymes. Conceptualised in 2005, Priori prides itself on continuous innovation, with a dedicated R&D team of skin-focussed scientists and formulators to ensure their biotechnology is always new and effective. Priori was the first cosmeceutical skincare brand to conceive ‘adaptive skincare’, combining carefully considered ingredients

to create formulas which adapt to the user’s biological skin needs and activities throughout the day, in order to optimise the skin’s performance — no matter the age, gender, skin type, or condition. Priori’s formulas are designed to recognise one’s individuality, and transform their skin on a cellular level by boosting and repairing our natural physiological functions.

Priori formulations are designed to be complex, but the philosophy simple — correct the skin’s functions, and chronological signs of ageing can be reduced. This unique concept of balancing and optimising the skin’s functions, instead of targeting one specific indication, means less products are required, and that the range can be enjoyed by a broader spectrum of users. Priori’s breakthrough creations have also recently expanded into device technologies with the launch of the Unveiled. This flexible LED mask allows professional skin therapists to complement their clients’ professional treatments with at-home boosts of red and near infrared wavelengths. Though it is not designed to replace professional LED, this small but powerful device has been proven to significantly increase collagen levels in just 2 weeks with daily 10-minute use, as well as increase elastin levels in upper to mid dermis. This year, Priori has developed this technology even further with two new launches: an LED specifically for the neck and decolletage, as well as one for the hands.

Hydropeptide The Science of Epigenetics

HydroPeptide takes the concept of nature versus nurture and applies it to skincare. It has been widely accepted for decades that skin ageing is determined by both intrinsic and extrinsic factors, and a combined result of genetic composition as well as lifestyle. However, the concept of epigenetics is still (in the context of scientific research) relatively new. This concept still relates to an individual's DNA; but specifically, how one’s environment and lifestyle factors can influence the expression of that DNA. We cannot alter the genetic code itself, but evidence suggests that certain lifestyle factors can ‘switch on’ or ‘switch off’ certain genetic expression/activity. While this may sound more like science-fiction than skin science, mounting research demonstrates that we do have significant influence over the way our genes behave through alterations in our environment, and the molecules our cells come into contact with. Founded in 2004, HydroPeptide has taken the concept of epigenetics and applied it to the physiological mechanisms which determine the signs of ageing, creating truly forward-thinking skincare.

Thalgo Marine Beauty

The healing properties of the ocean have been heroed around the world for centuries. Its innate source of power, energy, and restoration has been the inspiration for Thalgo for over 50 years. In combination with deep roots in wellness culture, the science behind marine micronutrients serves as a cornerstone

“HydroPeptide has taken the concept of epigenetics and applied it to the physiological mechanisms which determine the signs of ageing, creating truly forward-thinking skincare.”

for this beloved spa range. In the early 20th century, the biologist René Quinton was the first to demonstrate the similarities between the mineral composition of sea water and our own blood plasma. The cosmetic superiority of many algae active ingredients comes from this similarity in composition between their environment and that of our cells, which gives them unequalled biorecognition and skin assimilation properties.

Thalgo seamlessly combines the holistic yet powerful history of marine healing concepts, with the results-driven approach of evidence-backed marine ingredient formulation. The result is a truly immersive spa experience, which deeply engages the senses while making significant and noticeable change in the skin, supporting long-term health and longevity. Thalgo is recognised throughout the world for its transportive facial and body experiences, such as the Heart of the Ocean facial for example, whose protocol incorporates sounds and rhythmic movements to replicate the soothing waves of the ocean. These rituals are often performed at the most luxurious spa hotels and retreats around the world. Another of these is the Silicium Lift facial ritual, an Australian favourite which has just received a protocol invigoration. Developed in collaboration with a cosmetic surgeon, this treatment has been designed to meet the demands for non-surgical lifting treatments without the need for invasive procedures or needles. The principle of Face Fitness techniques consists of working the muscles of the face via specialised facial sculpting movements. This method was popularised in Russia and the USA, and has continued to develop and finally make its way to Australian shores.

Comfort Zone Where Nature Meets Science

Botanical extracts can often boast a wide variety of potent benefits, particularly in the context of skincare. You’ve heard of the paddock-to-plate culinary concept: Comfort Zone delivers a similar ethos of garden-to-lab cosmeceuticals, marrying together the perfect fusion of high-grade plant-derived ingredients and scienceled formulations. A team of over 40 experts including chemists, biologists, and dermatologists lead Comfort Zone’s multidisciplinary Scientific Committee through stringent R&D processes in order to provide clean, result-driven formulas using highly concentrated botanical ingredients. These formulations are created via the brand’s very own Scientific Garden, an open-air lab at the Davines Village, where these botanicals are grown and researched on site. A proudly certified B Corp, Comfort Zone strives to be as conscious as humanly possible, and kind to the plant as well as the skin. All products packaging is fully recyclable, and fully CO2 compensated thanks to EthioTrees; a reforestation initiative in Ethiopia. Products are also formulated without the use of silicones, animal derivatives, mineral oil, artificial colourants, or SLS.

évolis The Science of Hair Health

A pioneering anti-ageing hair growth system, évolis harnesses the latest scientific research to formulate plant-derived solutions for thicker, stronger, healthier hair. Researched and formulated by a team of biologists in Japan and Australia who specialise in hair growth and conditions of the scalp, these patented formulas target our physiological hair growth cycles and receptor functions to ensure genuine change in hair growth. évolis clinically proven technology, specifically targets FGF5 (Fibroblast Growth Factor 5). This gene influences hair cycle stages, when hair moves from anagen (growth) to catagen (hair stops growing and prepares to fall out) By keeping the hair in the anagen phase individuals can experience less hair fall, and instead; fuller and faster growing hair.

What Does The Future Hold?

Since acquiring BLC, Anagenics also proudly adopts BLC’s original six brand pillars and commitments to its partners: Drivers of Results — We innovate with passion, staying switched on to grow. Committed and Ethical — We keep our promises, making ethical decisions for people, planet and profit.

Bravely Bold We dive in with courage, trust and integrity.

United and Inclusive — People are our power. We celebrate our individuality, because we know we’re stronger together. Solutions-Driven — We show up with a can-do attitude, making informed, useful decisions.

Anagenics will continue to strive for excellence among its partnering spas, salons and clinics by delivering unwavering support, training and education, and reliability. As for the future: Anagenics hopes to provide even greater brand diversity, and exciting new education initiatives to take all sectors of the beauty industry to the next level. n

www.blccosmetics.com

www.anagenics.com.au

THE ONLY MR YOU’LL NEED

CHRISTMAS Gift Guide

Herald in the silly season with our gifting edit.

Photography: Brandee Meier Concept and product curation: Hannah Gay

Beaute Pacifique Puffy Eyes Perfusion Therapy Treatment Kit Beaute Pacifique 03 9562 0513

Biologi Refresh Cleanser Biologi 02 6686 3455

Dr Tanya Luxe Recovery Gel Dr Tanya 0466 359 569

Elleebana Makeup Remover Ex-Import 07 5576 6388

Footlogix Callus Softener Spray and Foot File Bio Beauty Concepts 02 8218 4500

Hi by HiSmile Toothpastes in Mango Sorbet and Peach Iced Tea HiSmile koban@hismileteeth.com

OPI Pro Spa Nail & Cuticle Oil International Beauty Supplies 02 9486 3211

Skin O2 Facial Cleansing Device Skin O2 07 5593 4488

Vanessa Megan Cryo Rose Ice Cube Treatment Australian Natural Beauty Co. 02 6686 3455

Vitable Personalised Daily Vitamins Vitable 1300 996 897

NEW YEAR, NEW YOU

…before kick-starting your 2023 head-to-toe detox.

POWDER

Payot Soothing Comforting Rescue Mask

Payot 02 9874 1166

The Collagen Co Premium Collagen Peptides in Unflavoured

The Collagen Co. 0422 492 845

Lust Minerals Beauty Crystals in Watermelon Lust Minerals lustminerals.com.au

Issada Mineral Baked Blush in Apricot Swirl Issada 07 3904 2288

Saint Minerals Natural Loose Mineral Foundation Powder Dermal Supplies Australia 1800 717 525

LaGlam Bronzer in La Bronze

LaGlam 1800 524 526

Young Nails Slick Pour Dip Powder System in Gold Leaf Blitz Young Nails 1300 766 121

WORKS

Masking, cleansing, ingesting - just add water to enhance your beauty ritual.

Youngblood Mineral Cosmetics Lunar Dust in Dusk

Advanced Mineral Makeup Pressed Mineral Powder in Eva

Advanced Mineral Makeup 1300 660 297

The Beauty Chef Glow Ageless Inner Beauty Essential The Beauty Chef 02 9363 1648

Professional Beauty Solutions 1800 625 387

Dermalogica Daily Microfoliant Dermalogica 02 8437 9600

Babor Beautifying Powder in Transparent BABOR Cosmetics Australia 1800 139 139

Synergie Skin Pure-C Pure L-Ascorbic Acid

Synergie Skin 1300 689 619

WelleCo The Super Elixir in Blood Orange WelleCo 08 9284 6002

SkinMed

SkinGen Jessner Peel Esthetica Academy 1300 624 703

Treat your limbs to a warm glow, both in-salon and at-home.

THE FUTURE IS GOLDEN

ESTHER KNOWS tanning – manging one of the most popular award-winning salons in Bondi. She says: "Tanning has come a long way since the 2000s.

Think of it as a skin treatment, it smooths, blurs and balances texture, tones, hides blemishes, moisturises and firms. It’s also like foundation. When I say that I mean it’s best to match it to your skin – you can flex up or down a couple of shades but it's best to stay in your range to keep it believable. If you went for a foundation five shades darker or lighter it wouldn’t look right, it’s the same with your spray tan,” Wright says.

“Tans these days are amazing and undetectable they have you looking wonderful. Not like the early 2000’s where we were super dark and super orange. With one of the biggest holes in the ozone layer over Australia the only way to go is faux.”

Top 5 tan trends foreceast "This season we are busier than ever with the last three years of party postponements there are industry events, awards, gala dinners, charity events, weddings galore, lots of formals and the list goes on, here are the latest trends in technology for Australian tanning,” Wright reveals.

Timing

We design the tan to fit your exact needs, technology has come a long way. We have everything you could imagine. The shortest being a 30 minute rinse off, 1hr, 2-3hr or clients can leave it on as long as they want. Tans can be made super dark and thick to be rinsed off as you as you walk in your door, or if clients are going back to work or the

hairdresser and don’t want anyone to know they have a tan on we have a clear solution that is so lightweight you can’t even tell your wearing it, I do this option regularly whilst I’m working.

Tans you that you don’t notice

as faux

A good spray tan is the one you don’t notice, be yourself but amplified. You want people to think ‘wow! you look great’..but can’t quite figure out why – it’s all about looking healthy and refreshed. It’s also about using the right colour and shade for your clients skin, using a proper airbrush gun and all the add ons to buff and brush tricky areas, as well as a setting powder allowing your client to feel comfortable.

Customisable blends and good client consultation are key

I’ve just been overseas doing a lot of market research in my quest for the latest technology seeing what is out there and my goodness I’ve had some blunders. Make sure you do a proper consultation with your client, check you are both on the same page in regards to depth of colour and educate them on the process, it’s our job to share knowledge and get our clients the right colour. We mix and blend many brands and types of tans to achieve perfect results, we write colour profiles just as much as you would for hair colour. There is no such thing as one brand, one type light/ med/dark for all people. If you’re going to do something do it well, be the best – over the last 13 years we have definitely perfected our craft.

Layering

Layering a tint or body shimmer on top of a tan as a body blur or extra gloss gives depth to your colour and more definition.

Using a tint or highlighter on your client’s body to emphasise the collar bone and shoulders gives the appearance of being more angular. A great trick is also to use it on the legs to appear more defined so it deepens the colour.

Using professional tools

Whether clients are at home or in the salon there are so many great tools on the market. Using the right airbrush gun, buffers, blenders, setting powder and professional aftercare as well as the proper preparation is a must if you’re after a flawless glow.

By now we all know you need to prep properly this means exfoliating with a Turkish mitt to slough off the dead skin cells and allowing enough time for your skins PH levels to balance out (wait at least 1hr after your shower to tan)

If you’re tanning at home use disposable gloves inside your velveteen tan mitt. Use buffers and blenders on areas like neck, feet and hands.

Use a setting powder with a body brush all over after your tan so you feel comfortable and dry whilst you pre shower.

As always look after your professional glow with professional good quality products that hydrate and do not strip tan. Use a nourishing body butter with a good content of shea butter and use a tan extender to get the best out of the life of the tan. n

Getting a bronzed glow is big business, with new formulas on the market and techniques constantly evolving. Tan Temple manager Esther Wright chats to Anita Quade about the tanning trends for 2023.

A DROP OF GOLD

Tell us what inspired you to launch Orro & Co?

“Orro & Co is inspired by my childhood, growing up my summers were spent mostly on the coast of Italy soaking in the summer sun, when I would go back to school I was known as the golden girl. Obviously when I knew the dangers of sunbaking I turned to fake tan. But, I could never find a product that would replicate that natural tan and wouldn't leave my skin sticky, dry or green. When I first started Orro in 20162017 I saw there was a gap in the market for a hybrid skin / tan where skin loving ingredients were used. Orro was the first hyaluronic tanning serum on the market, we actually copyrighted 'Skin Care With a Glow'.”

No doubt your Italian heritage mixed in with childhood nostalgia had a big impact on the product and the packaging tell us about that?

“I wanted it to tell the story of the brand and essentially the story of my childhood. Every element is thought out and designed with a purpose, this includes our packaging and naming of each product which relates to a city that I hold dear to my heart. We hired our own photographer Andrea Gallucci in the Amalfi Coast to take photos of each town and coastal beach which we use for the cosmetic packaging of the products in a textured linen stock which when you pick up the packaging you feel the textures and colours of the cities.”

The tanning market always has plenty of formula innovations –how did you set out to differentiate your brand?

“When we began formulating in 2016 the fake tanning industry was purely tanning with no skincare, many would leave my skin patchy, dry and dehydrated so the idea of having the brand and formulation as skincare first then tanning was innovative and the first of its kind. We were the first on the market with a hyaluronic tanning serum and since then have dedicated our time to create formulas that are good for the skin as well as leave you with the perfect natural looking tan. It's not just a tanning brand, it's a lifestyle.”

The glow drops in the range are incredible – tell us how these were developed?

“The tanning industry is saturated, so I wanted to launch the brand with a product

that wasn’t on the market already, our Amalfi glow drops were the first of their kind. It took two years to create the perfect formula, lots of trial and error but we (and our) customers are so happy with the results. We actually sold out of our first run!”

What tanning trends have you noticed over the past five years?

“Since launching Orro the tan drops have become a trend but also a shift in line between skincare and tanning being taken down. Our tanning serum has allowed for experimenting with contouring on the face with tan, controlling your glow so it's not a stock standard result for all rather the consumer can control how dark they want to be.”

Any thoughts on tanning trends for 2023?

“It's no longer about fake tanning, it's about creating a healthy glow combined with skincare benefits. Orro will have some exciting products launching that will be first of their kind.”

What is your favourite product in the range?

“I love our hero, the best-selling Amalfi Glow Drops. I use these every day, without fail.”

Where do you source your ingredients?

“I am really proud to say all of our products are Australian made. We use 100% natural DHA in the Glow Drops and have made sure we are cruelty free and vegan so that we are conscious of our effect on the planet, this trickles through our cosmetic boxes and packaging.” n

Italian born artist Sara Sidari has lived her life between Australia and Italy and has used her childhood nostalgic memories as inspiration for her tanning brand Orro & Co – reviving exotic memories of the Italian coast through her products. By Anita Quade

MILESTONE YEAR CURTIS COLLECTION

Victoria Curtis marked a decade in the beauty business by celebrating the momentous occasion in New Zealand by hosting the retailer conference at the QT hotel in Queenstown. She chats to Anita Quade about her business journey and her most prized memories.

How it all began…

“As a teenager my very first job was in a hair and beauty salon, an environment that I grew to love. I recall watching with fascination as women transformed their appearance and as a result built their confidence and self esteem. My passion for the beauty industry was ignited during this time.

Following my high school years I studied makeup artistry as a hobby as it was a passion of mine. I completed a double degree in Accounting and Marketing and had the chance to study abroad in the US. On my return I was fortunate enough to be offered a graduate position at L'Oreal Australia, in the Marketing Department of the Professional Products Division. This allowed me to once again connect with the salon and spa industry. This time however, I gained insight into the other side of the industry by offering support and business development programs to salon owners. I took a keen interest in the philosophy of these salons and what they were trying to achieve for their clients. It was during this time that I discovered a gap in the market.”

Launching a signature brand

“I felt that there was an opportunity to launch a luxury cosmetics brand exclusively for salons and Medi Spas. My vision and point of difference was to combine the chic and style of designer cosmetics with the high quality, pharmaceutical grade ingredients that complimented a salon services and acted as the final step in their clients treatment plan.

This vision came to life some three years later through my own research and development. I travelled the globe to source products, packaging and formulas that I felt were exactly what I would love to use and carry in my personal makeup bag, with the most powerful skin care benefits available on the market. After testing the formulas on my own skin, which I had battled with for years to keep clear, I discovered a formula that in conjunction with my skin care treatments, allowed me to finally achieve results in the form of clear, glowing skin. The secret is in our vita-mineral infused formulations which are designed to feed your skin with antioxidants, offer SPF protection, hydration and nourishment, while delivering the most flawless finish.

The Curtis mineral finish is best described as having the most

complimentary lighting on your complexion all day long. We like to refer to it as the Curtis Collection "Signature Candle Lit Glow." A soft focus finish that allows you to Future Proof Your Beauty by protecting your skin against age aggressors. Our message to young women is to be proactive and prevent the ageing process rather than being reactive and have to then attempt to reverse it."

Major milestones over the past 10 years

“I have been fortunate enough to celebrate some incredible achievements for the brand over the past decade including: Winning ABIA Makeup Artist of the Year Being featured as one of 40 high achieving business women in the book – “The Game Changers” ♦ Official Makeup Sponsor of major Australian Fashion Brands at Mercedes Benz Fashion Week in Sydney ♦ Becoming the fastest growing Australian Professional Makeup Brand with over 150 retailers in New Zealand and 300 in Australia.”

The point of difference ...

“The Curtis Collection brand philosophy is to offer “MORE THAN MAKEUP” to our clients and stockists in every way possible.

For our customers we are committed to creating performance based makeup with real skin care benefits.

My main focus in 2016 was to create an interactive online experience for our customers like never before. Our exclusive website allows clients to discover products that offer solutions to their specific beauty concerns using our “Beauty Solutions Guide” and video tutorials. In addition to this, I also created a unique “Makeup Styling Guide”. This one of a kind online tool, creates a wardrobe of makeup looks for the user by recommending the shades in the Curtis Collection range that will enhance their features. It determines results by asking the user to select their skin shade, undertone, hair colour and eye colour. Based on our professional recommendations, the results are calculated and the user is presented with their perfect matches in our collection!

Having the ability to offer clients fashion forward cosmetics with skin care benefits really is a winning combination for our salons. It means that they can remain competitive in the world of cosmetics and their clients are able to recreate the most on trend looks using mineral makeup that is benefitting their skin.

I believe that over the past 10 years Curtis Collection has set a new standard in the salon and spa industry. We strive to offer the very best products, service and experience for our customers and salons, online, in store and at home and will continue to do so, for the next 10 years and beyond.” n

SPOTLIGHT ON SKILLS IN THE BEAUTY INDUSTRY

As the beauty market grapples with staff shortages ABIC Director and CEO Stefanie Milla chats to Anita Quade about the importance of the 2022 National Skills Priority List.

ONE OF the most exciting parts of our industry is that it is innovative and quickly evolving, with a cornucopia of new and advanced modalities and methods to treat skin and improve people's self-confidence. This characteristic makes beauty and aesthetics so exciting, it is also one of the key contributing factors to our long standing and worsening skills shortage.

Various factors are at play, one of the most evident is that the vocational education system has struggled to keep pace with the advancements in our field and equip the industry with synchronously skilled professionals. This element, when compounded with the exodus of therapists moving into other industries due to the impact of covid lockdowns, has created more of a skills crisis than a skills shortage.

Despite this, for over a decade our government powers that be, had consistently grappled to understand and recognise our very real challenges and we have been consistently omitted from the Skills Priority List

What is the Skills Priority List Report?

The Skills Priority List Key Findings Report provides a detailed view of priority occupations experiencing labour shortages nationally and across Australian states and territories. As well as covering the current labour shortages by occupation, and future demand for occupations in Australia.

The list and occupation assessments are determined through extensive statistical analysis of the labour markets. This includes employer surveys and broad stakeholder engagement with peak bodies, industry groups, professional industry associations, unions and regional representatives’ bodies, combined with federal, state and territory governments. Understanding this, it is easy to ascertain why our industry hadn’t made it to the list – until very

recently our field did not have an umbrella association that could speak for the combined sectors of our industry with a strong voice.

There were 129 occupations assessed as being in shortage in 2022. This year, Beauty Salon Manager and Beauty Therapists where finally among those included in the Skills Priority List.

Why is this list important?

Because by formally identifying the occupations that are experiencing labour shortages, industries can lobby governments and other relevant bodies to identify and implement solutions. The beauty industry is now officially able to address, and ask for solutions for our skills shortage concerns with government from a legitimately recognised, informed and acknowledged position.

The Aesthetic Beauty Industry Council has worked consistently and diligently over the past year to provide feedback to the National Skills Commission, the Department of Education, Skills and Employment and other government representatives to inform and advocate for our industry skills shortage, among so many other important industry needs. We would like to also take this opportunity to thank our industry professionals and related associations for their contributions, especially those that have supported ABIC in this endeavour.

For years as an industry we were overlooked, now together, we are being heard. With so much more work to do to advance beauty and aesthetics, we urge you to unite with ABIC and become a member. Our strength is in numbers and our voice is louder and more resounding in unison.

To become an ABIC clinic go to https://theabic.org.au/memberships or contact info@theabic.org,au

BEAUTY

BY BECK

In what year did you open your business?

"Beauty by Beck opened in January 2007."

Tell us about your background and what led you to opening/managing this business.

"I had a full-time job in the automotive industry, but my passion was always in beauty. I decided to go and study parttime and do work experience on Thursday evenings and Saturdays at a local beauty salon. It was here that I built up a clientele base that allowed me to leave my job and work full-time in the salon. After three years, Beauty by Beck was born. I started as a one-woman show in a small consultation room behind a hairdresser."

Describe the look and feel of your beauty space.

"I always wanted to create a salon space where everyone who walked through the door would feel 100% comfortable; a safe space, with no judgement, where clients and staff feel supported and cared for."

How many employees do you have?

"I have four long-standing staff members that have been with me from between seven and 15 years."

What are three things you look for in a great employee/beauty therapist?

"I have always wanted my staff to know they are valued. I believe that it works both ways – that you get back what you give. The three things I look for in a great employee are:

1. A warm personality and a caring nature –you cannot fake being a good human.

2. Passion – having staff that want to be the best at what they do for themselves, and for our clients.

3. Attention to detail – when doing treatments, representing themselves and presentation of the salon space."

List the hero treatments you offer in-salon, using Dermalogica product.

• Dermalogica Pro Power Peel is my favourite treatment that we offer at Beauty by Beck. We have been offering this treatment for many years and our clients love it!

• Dermalogica Pro Power Peel with Pro Microneedling. This is a newer service that has proved to be super popular for clients who want to level up from the peel as a standalone treatment.

• Customised bbb facial – a fully customised treatment that includes a Pro Power Peel or microdermabrasion, infused Dermalogica IonActive Serum and Omnilux LED.

What is your ethos as a business owner?

"Treat others as I would want to be treated. Our work is important (obviously), but life happens. We are all humans just trying to multitask life, work and home. I want everyone who works in the salon or who is a client to a feel real, honest, human connection and support."

Why did you choose to work with Dermalogica?

"When I studied beauty, the college I attended used Dermalogica products, and I instantly fell in love with the brand way back then. When I opened my own salon, it was a no-brainer: Dermalogica was always going to be my product of choice. It has been over 15 years now and honestly the support, training and friendships I've made are with thanks to Dermalogica and have been invaluable."

What is one of the biggest struggles you face managing a business?

"Businesses go through many struggles all the time, and we are constantly told how doom and gloom everything is. For me, it is separating what is real from what I am being told. Last minute cancellations and no-shows caused an issue for my business before we launched our online platform. I have used the booking system Phorest for a few years now and it has made a world of difference for my business."

What is in store next for your business?

"My focus is skin treatments and skin results. I am most passionate about helping people love the skin they are in. I have a few exciting new treatments and products, thanks to Dermalogica, that I hope to be able to offer before the end of this year." www.beautybybeck.com.au n

From a career in auto to a business in beauty, salon owner Rebecca Saladino was drawn to the skin. She vouches for Dermalogica in treating her clients, naming the brand's Pro Power Peels as a constant go-to line.

BEAUTY ITS BEST AT

Sofia Amirova, the founder of Sydney’s luxurious Amirova Cosmetic Clinic, chats to Anita Quade about her passion for combining the world’s best technology and products with a holistic approach to deliver the stunning results to her clients.

Tell us what originally sparked your interest in the skincare industry?

“I have been fascinated by the beauty industry ever since I was a child in Moldova (where I was born and lived until I moved to Australia) as beauty is such an integral part there."

You started working in the beauty industry in 2011 how did it all start?

"I was working as a registered nurse in a major hospital and began to realise that my skills and experience were not only transferable, but could be a real asset, in the beauty industry which was becoming far more ‘clinical’ due to the growing popularity of invasive skin treatments and injectables.

I started studying aesthetics and then after completing my diploma began my career as an aesthetic nurse practitioner.

I then worked at several clinics around Australia before eventually opening my own clinic, Amirova in Sydney in 2017.”

What is it you love most about the skincare and beauty landscape?

“I love the people who work in it (suppliers and therapists) as well as all my clients!

I love the industry so much as I truly believe that it is so empowering for the women who work in it and our clients.

Many people dismiss aesthetic treatments (and the whole industry) as superficial and unimportant, but I, and everyone who works in the industry, know that almost nothing makes women (and men) feel happier than knowing they look great.

I truly love the fact that every day at Amirova our treatments help our clients look their very best and give them the

confidence they need to live their best lives – whether that means re-entering the workforce, applying for a better job, joining a gym, registering for online dating or even just attending a school reunion or some other big social event.”

The industry is constantly evolving –what are some of the biggest changes you have seen?

“Apart from the obvious changes we have all lived through since the arrival of Covid-19 in 2019, I think the biggest changes haven’t been in the technology and treatments now available (although they really are amazing) but in people’s attitudes towards them.

Ten years ago most of my clients, particularly older ones, were obsessed with trying to hide the fact that they had treatments (particularly injectables) from their family and friends, but nowadays they are so much more open about them and are even happy to share their results with family and friends and even thousands of strangers on social media.

I think this is a fantastic change. No one should ever feel ashamed of wanting to look their best – aesthetic treatments should be viewed as an important part of selfcare because that’s what they actually are.”

You have such a beautiful space for your Amirova Clinic – tell us how you chose this location?

“I opened my first clinic in Alexandria five years ago but, even though I loved the space I created, I had to find somewhere new last year as it simply wasn’t big enough to meet the needs of our ever-growing list of clients.

I knew my new space had to be a bit

bigger but I also wanted it to be closer to the city in a beautiful area that is highly accessible (parking and public transport) as our clients come from all over Sydney.

As soon as I saw the new space in Waterloo (just three kilometres, from the CBD) I knew it was just perfect.”

It has such beautiful features and accents – where did you source your interior pieces?

“I am a minimalist and truly believe there is nothing more beautiful than simplicity so once I had the basics (the reception desk, the treatment beds, the equipment and products), I honestly didn’t have to buy any decorative pieces at all – I just ‘repurposed’ a few of my favourites – like my lamp from my first clinic”

What is the vibe that you are going for?

“I am trying to create a peaceful oasis in a safe clinical space so that clients can ‘escape’ from the pressures of their daily lives and focus solely on their aesthetic needs.”

You have an incredible list of treatments on offer – which ones are the most popular?

• Oxylight Facial Treatment

• Venus Versa Tribella

• Future Anti-Stress Facial

What are the major skincare concerns of clients?

“Like most clients, my clients just want their skin to look healthy – they want it to be as clear and smooth as possible without any obvious pigmentation, lines and wrinkles, enlarged pores or scars etc.

However, most of them are overwhelmed by all the treatment and product choices available so my role is to help them choose the best treatments and products to get the results they want within their budget, time and other lifestyle constraints.”

The Oxylight Facial Treatment is among the latest additions to your clinic – how did you discover this?

“I have been following Joanna Chezh (the New York-based aesthetician/skin specialist whose extensive celebrity client list includes Anna Wintour, Kim Kardashian and Christy Turlington) on Instagram for several years as she is my number one inspiration.

I admire her innovative mindset (she is renowned for combining the latest technologies with timeless facial massage techniques) and her bespoke approach to client treatments (her customised treatments are based on ‘the condition of the skin” rather than type) so I am always interested in the treatments she offers.

Once I saw the amazing results she was getting with the Oxylight I got in touch with the supplier straight away.”

What are the benefits/What skin concerns does the Oxylight target?

“As the OxyLight delivers five therapies – diamond dermabrasion, edema and lymphatic system cleansing, high pressure,

biosonix ultrasound, myolight microcurrent and led light therapy – in the one treatment, it can treat a wide range of skin concerns including:

• Fine lines and wrinkles

• Dryness and dehydration

• Loss of firmness

• Sun damage

• Puffiness

• Dark circles

• Dullness and congestion

• Sensitive and irritated skin

• Pigmentation”

You also have the Venus Concept Viva – tell us about how you choose the best technology devices to invest in?

“I spend a lot of time on research. I am always looking for the latest technology that can deliver the results that my clients want but like everyone else, I don’t want to waste my money on a device (however good it is) that is going to end up just sitting in a corner of the clinic because clients aren’t willing to pay for the treatment.

Therefore, before buying or leasing any device, I always spend a lot of time speaking to the supplier and ‘testing’ the device on myself and others and finding out what after-sale support (technical, education and marketing) the supplier offers.”

You have your own signature

skincare – tell us how you launched this and how this has evolved?

“Ever since opening the doors to Amirova, I have focussed on sourcing the best beauty products and equipment from around the world and think I have done that quite successfully.

Although I stock iS Clinical and Future Drops, just before the Covid lockdown I decided that I could offer something else that is suitable for ‘Australian skin’ to my clients.

After spending a lot of time researching the latest skincare developments, I teamed up with a cosmetic chemist to create the Amirova Cosmetic Clinic medical-grade skincare range.

The range is designed to treat inflammatory skin conditions that are chronic in this sunburnt country with biomimetic formulae that work with, not against, skin to restore its optimal health.

It really is my pride and joy as I believe it gives my clients the best possible chance to heal conditions such as hyperpigmentation, premature ageing, rosacea, acne and eczema without any aggressive ingredients or treatments.”

Who do you manage to juggle it

all?

“It’s not easy but I just set and focus on my own goals and never give up. I push myself so hard and have such big expectations and find myself in most uncomfortable situations, but I am truly a believer that it is the only way we grow and change.

Transformation – That’s what I do. That’s my passion. That’s my business. That’s our industry.”

How important is education to you?

“Education is extremely important to me. Since the beginning of my career as an aesthetic nurse practitioner, I have invested heavily in educating myself by attending courses around Australia and internationally as well as online."

What are your plans for 2023?

“I plan to keep on growing Amirova Cosmetic Clinic so it continues to meet the rapidly changing demands of my clients while making time, as always, to focus on my own physical, mental and spiritual wellbeing too."

www.amirovacosmeticclinic.com.au n

DISCOVER THE ULTIMATE CERTIFIED ORGANIC SKINCARE SET

This Christmas, organicspa has combined some of their most active Certified Organic skincare to create the ultimate gift set. They have thoughtfully selected products from their most potent collection, organicsceuticals, that will brighten and renew the complexion using 100% natural ingredients that are up to 86% Certified Organic. This means their formulations are consciously blended to achieve results on the skin while ensuring each product meets strict certification standards set by ACO (Australian Certified Organic), COSMOS (Cosmetic Organic Standard). They are also routinely assessed by the UK Vegan Society and not tested on animals.

Let’s find out what makes this gift set the ultimate illuminating skincare collection.

Illuminate the Skin with AHAs

At the heart of every skincare ritual is a potent cleanser ready to help reach the ultimate skin aspirations. When looking to illuminate the complexion, using an organic cleansing gel enriched with AHAs is a sure way to begin the brightening process. Not only because they dissolve the "cement” that holds dead skin cells together but also for how they impressively help hydrate the skin by stimulating the skin's natural production of Hyaluronic Acid.

organicspa biochemists have created the organicsceuticals lactic gel cleanser formula with 3% Lactic Acid to help promote cellular turnover and improve texture while removing dirt and grime. This unique complex of fruit acids combines sugars and plant extracts that work to gently buff the skin, making it the ultimate brightening cleanser for most skin types.

They also formulated this using nutrient-rich Seabuckthorn Oil to promote radiance and glow. This antioxidant powerhouse delivers flavonoids and phytosterols, Vitamins A, C, E and K and essential fatty acids of omega 3, 6, 7 and 9 to the skin. This potent combination counteracts the effects of premature ageing caused by the sun, smoking, or a poor diet and can help reduce skin discolouration.

organicsceuticals lactic gel cleanser is a clear must-have cleanser when looking to brighten and renew.

Reduce the Impact of Environmental Stresses

No brightening set can be created without a hero booster.

organicsceuticals active brightening serum was scientifically and thoughtfully formulated using a potent blend of the most effective natural and organic botanicals, vitamins and delivery systems to curate a serum that will brighten, protect and hydrate.

By adding this essential booster product to your daily skincare ritual, you're choosing to invest in the future of your skin as it strengthens and protects the epidermis, stimulates collagen production and enhances the skin's lipid barrier. Nowadays, we're all exposed to many more environmental aggressors, and this product is made to counter those daily interactions with pollutants and screens. A protective and anti-inflammatory formula that brightens the complexion by also reducing pigmentation and delivering antioxidants. Complete with Tomato Fruit Extract (IBR-TCLC), Hyaluronic Acid and Ascorbyl Glucoside AA2G (Vitamin C), it's a productive product that provides a lot with only a few drops.

Have you heard of Tomato Fruit Extract (IBR-TCLC)? It's full of carotenoids that absorb UV. These carotenoids are high in antioxidative properties and are anti-inflammatory. The Lycopene from tomatoes is high in protective antioxidants and induces the body's protective mechanism against oxidative stress and inflammation. This enhances skin resilience, which means plumper skin, reduced lines and better overall skin health.

WIN A GIFT

SET

This gift set only highlights a few of their retail products, but organicspa offers a comprehensive skincare range plus professional-only masks and peels for in-salon treatments. For over 15 years, they have formulated result-driven skincare for spas, salons and home beauty therapists.

In the spirit of the gifting season, organicspa is giving you the chance to win one of 20 gift sets.

Head on over to https://organicspa.com.au/pages/win for your chance to win.

Studies show Tomato Fruit Extract can help reduce melanin content by up to -22% and wrinkle volume by -33%.

organicsceuticals active brightening serum is the ultimate brightening booster for most skin types.

Rejuvenate Your Skin with Natural Peptides

Selecting a hydrate product for this brightening and renewing set may have been challenging. organicspa’s impressive hydrate range provides moisturisers for every skin type and has been helping clients transform their skin since 2007. Keeping within the organicsceuticals range, a collection of their most potent products, pro renewal cream was included to support skin cell development and renew the skin texture.

This is a rich moisturiser with key organic actives like Moringa Seed Extract, a natural peptide with dual activity. First, it helps protect cells against environmental pollutants, then purifies the skin by removing micro particles that asphyxiate the complexion. Clinical studies showed an apparent reduction in particle pollution of 52%, a vital outcome when looking to brighten the complexion.

Driven by science and the power of nature's botanicals, we're also excited by the inclusion of Celery Extract and the results behind this plant-based active;

♦ When observed in-vivo, results exhibited a reduction in the number of wrinkles by 23%.

♦ Whatsmore, after 56 days of use, trials also showed a reduction in wrinkle volume at -18% and skin roughness by -12%.

♦ Akosky® Apium also increases collagen production by upwards of 23% and helps protect the skin's DNA from oxidative stress.

organicsceuticals pro renewal cream is a deeply nourishing and restorative moisturiser.

Protect from Free Radicals and Energise the Eyes

As we know, one of the areas to show premature ageing first is the eye area. That's why it requires a unique approach. organicspa chose organicsceuticals eye treat to complete the set due to its vitamin-rich properties and brightening abilities. So let's explore how it delivers these highly sought-after results.

By blending vitamins, plant stem cells and Certified Organic oils, this intense formula continuously hydrates and illuminates the eye area. Ascorbyl Glucoside AA2G (Vitamin C) has been included when formulating this product to specifically assist with actively treating the delicate skin around the eyes. We love this stabilised Vitamin C because it really delivers on a before and after client experience with visible results. So, not only does it suppress melanin synthesis, but it also reduces the amount of pre-existing melanin, resulting in lighter skin pigmentation and, ultimately, a brighter complexion.

Another key active selected for this vitamin-rich balm is Laminaria Digitata Extract. More commonly known as Atlantic Kelp, this inclusion stabilises skin hydration and rejuvenates adult stem cells that prolong tissues youth.

Although this product only comes in 15ml, there are many more actives that deliver nourishment, rejuvenation and brightening; we can’t list them all. But just one more; IBR-Snowflake®. This bulb extract is part of the anti-ageing technology named DORMINs, which captures and transfers flower bulbs dormancy to slow down cell and melanocyte proliferation. Studies have also shown it can reduce melanin synthesis inhibition and protect the skin from free radicals.

organicsceuticals eye treat will illuminate and plump the delicate skin around the eyes.

The Belle of the

PARTY SEASON

Tell us how you launched the Liberty Belle RX range?

“My husband, Dr Chris Moss is a plastic surgeon who is regarded as a world authority on facial ageing and rejuvenation. He created this skincare range for his plastic surgery patients and the patients at the Liberty Belle Skin Centre. We never intended for Liberty Belle Rx to be the global brand that it is today.”

What is the range’s point of difference in the ever growing skincare landscape?

“We prove our skin results with clinically taken before and after images. Many other brands just give statistics. For example 94% of people said this product reduced wrinkles – with a disclaimer down the bottom of the website stating that this was based on 24 people. We really like to be about to prove our skincare results."

What has been one of your most popular products in the range? “Our top four products are – Eye Do, Glam Squad, Date Night and Bright Star.”

You recently launched Date Night Deep Hydration overnight mask and it sold out within 36 hours – tell us about this?

“It was incredible. We were so proud of the formula and knew how well it would be loved but to sell out so quickly really showed us how in-touch the beauty consumer is with such a universally

great product. It is formulated with an unparalleled selection of actives and supporting ingredients that include Ceramides, Skin Identical Lipids, Papaya Extract, Hydration Saccharide, Hyaluronic Acid, Panthenol, Squalane, Vitamin E, Avocado Oil and Acai Sterols.”

Where do you source your ingredients?

“We work tirelessly to ensure that we have the best possible actives and raw ingredients from around the world. Our products are manufactured in Australia.”

How hard has it been to launch a skincare range?

“I think we launched into the market at the perfect time for us. Chris is the science and I’m the “make it happen person.”

My skin centre – the Liberty Belle Skin Centre – has done over 250,000 appointments and prior to launching in 2018 we sold other skincare brands. We have a vast and unique knowledge base of how different ingredients work – which is why we knew we could do it better. It’s very reassuring to me to know exactly what’s in the skincare I use every day and that the manufacturing standards are the best in the world.”

What are some of your favourite parts about skincare?

“I love watching people’s skin transform using our product and it’s gentle on the skin too!”

Your favourite product?

“Eye Do, Star Quality, Dream Team and Bright Star.”

Do you think that your husband Dr Chris Moss, who is a global name in plastic surgery, and has a loyal following and reputation leads people to trust the skincare line?

“The skincare industry is full of cowboys who make ridiculous claims. Bad skincare can cause years of problems – especially if people get caught in the perioral dermatitis and eczema cycles. I hope people see Liberty Belle Rx in the ocean of products out there and think they can trust us because Chris has endorsed the products with his name.”

Do you stock exclusively in Liberty Belle or can other salons stock this skincare range?

“Liberty Belle Rx is available from libertybellerx.com, in salon, from David Jones and we are accepting expressions of interest from salons for launch next year.”

You are also known for your charity work – how important is it for you as a buinsess to give back?

“Dr Chris Moss and I are committed philanthropists and proudly support many charities and organisations – as seen on our website. I’m also honoured to be a founding member (2018) of the National Breast Cancer Foundation’s Circle of Giving.”

What are your plans for 2023?

“It’s going to be huge. I can’t reveal why.. but watch this space.” n

Co-founder of Liberty Belle Rx and CEO of Liberty Belle Skin Centres, Andrea Moss chats to Anita Quade about the secrets to success behind the Australian manufactured range that has star performers such as Date Night selling out in just 36 hours.

CAREER HOW I GOT HERE DR

ZUNAID ALLI

International Key Opinion Leader and Trainer for the WiQo portfolio reveals his career journey to Anita Quade.

Dr Alli you started out your career as a medical aesthetics practitioner and trainer – tell us how your career evolved?

“My career in medical aesthetics started almost by accident. I got a job doing a nine-month maternity locum cover for a GP in Johannesburg, South Africa. She was a procedural GP, which meant that I would be required to do minor surgeries which I enjoyed, coupled with my interest in dermatology from medical school days. She also did medical aesthetics and therefore required that I train in these procedures as well as I was taking over her service. I didn’t think much of medical aesthetics at the time, but after doing the courses, my interest was most certainly enthused, and it all started from there. I relocated to the UK the following year and was asked to join an aesthetics training company.”

You are the key opinion leader and trainer for WiQo’s portfolio of skin resurfacing products – what sparked your interest in skincare and the WiQo brand?

“I was invited to a presentation of WiQo in the UK in early 2015, where their portfolio of products was presented. I am a firm believer in the 50% rule in medical aesthetics – that is, 50% of good skin condition and anti-ageing comes from

medical grade skincare. The other 50% is accomplished by injectables, laser and devices. I was really interested in their ethos and the clever way that their products are designed and manufactured. The founder of the company is a consultant dermatologist, Dr Rosanna Castellana, who knows skin acids better than anyone. Following this, I incorporated their entire portfolio of products and aftercare into my clinic and my patients loved it. I haven’t looked back since. In 2017 I was asked to take over training for the UK and Ireland for the brand and have taught over 200 practitioners in WiQo treatments and products.”

You are also an advisor to the WiQo Scientific Team and deliver training webinars as a member of WiQo’s Expert Group – tell us about this?

“This role is vitally important, and I was incredibly humbled to have been selected in the first place. WiQo places great emphasis on clinical medicine meeting science on a background of clinical efficacy and safety for patients. The role allows me to give feedback on products, especially new ones, and provides me with insight regarding undesirable outcomes. This means that I can produce educational content on various topics and present these to all trained practitioners via webinars. This format also allows me to deliver all information on all new WiQo products.”

How important is education when it comes to skincare?

“Education is absolutely vital in medical grade skincare. In my clinics, we do not even sell moisturiser to a patient without a skin consultation and assessment. This ensures that the correct active ingredients are selected for the type of skin concern. For practitioners, it is important that the microanatomy of the skin is understood so that they may be able to deliver good quality advice to their patients.”

What is it that drew you to with the WiQo brand?

“I liked that the products are well thought out with no downtime. All WiQo products are backed by clinical science, so no gimmicky ineffective products. My patients are very busy people and want maximum benefit from treatments with minimal life disruption. The brand also has a very simple and effective aftercare program for all the treatments, so patients do not have to spend unreasonable amounts of money on complex aftercare regimens and products.”

“In my clinics, we do not even sell moisturiser to a patient without a skin consultation and assessment. This ensures that the correct active ingredients are selected for the type of skin concern. For practitioners, it is important that the microanatomy of the skin is understood so that they may be able to deliver good quality advice to their patients.”

Tell us about the results your clients are getting with this skincare?

“My patients love the results that they obtain from WiQo treatments. Their skin has become tighter, brighter, with less textural imperfections and a reduction in the appearance of fine lines and wrinkles. The treatments are quick to perform, and patients frequently mention how they enjoy the ‘massage’ aspect of the application.”

What are some of the most common skin issues that people come to you for?

“Dull skin that has lost its glow, open pores, and textural irregularities – especially acne scars. Pigmentation issues, most notably melasma and post inflammatory hyperpigmentation. Many of my injectables patients wish to take the next steps in improving the condition of their skin, so the anti-ageing benefits of the WiQo range is also asked for.”

What sets WiQo apart from the countless skincare brands on the market?

“Clinical efficacy = clinical effectiveness is my first answer! There are many brands that overpromise and underdeliver. I am extremely

cautious about introducing skincare into my clinic. I choose brands based on their clinical research, complication rates and most importantly value for the patients. I set the bar very high, and this immediately removes any skincare ranges that don’t produce results. Simply, if it is not good enough to go onto my face it will most certainly never be used on my patients.”

You have so many diverse roles in the industry – what is your favourite part when it comes to your career?

“My best days are spent in clinic with patients. It never feels like work to me, and my patients give me such valuable insight into what works for them and what they like. Teaching and training skincare is a very close second! Knowing that I can learn as I teach is very valuable to me.”

Anything you wish you had known starting out?

“I didn’t anticipate that my career would grow in this direction at all. To think that I studied medicine to become a psychiatrist! While at medical school I enjoyed microanatomy, pharmacology, dermatology and surgery, and its specialty is a perfect mix of all these subjects.”

You have clinics in Harley Street, London, Kent, and Surrey – what do you see as some of the most requested treatments?

“The top three most requested treatments for both males and females are injectables, dermal fillers, and skincare treatments in my clinics. Patients appreciate the visible changes to their skin and appearance that these top 3 treatment types produce. Other popular requests are body brightening and tightening treatments as well as treatments for stretch marks and cellulite.”

There are so many devices in the market – are there any that you have come across that you believe are a great investment for those in the beauty space?

“I would always recommend a superior quality, medical grade microneedling device, LED light therapy device and radiofrequency (preferably with ultrasound). These are excellent when combined with skincare treatments for superficial and mid-depth skin plumping action.”

What is your favourite anti-ageing procedure?

“Injectables remain my favourite procedure to perform. It produces the most dramatic results and serves as a great starting point for patients into the world of medical grade skincare. More than 90% of my patients progress onto skincare biorevtalization with acids.”

Tell us about your plans for 2023?

“The diary is already starting to fill up. We start the year with IMCAS conference in Paris, followed by multiple new webinars and teaching courses for WiQo. We hope to return to Australia in March to continue our support for practitioners with further hands-on teaching and seminars. I also have a few courses that I need to attend for my own education which are in the diary.”

If you didn’t pursue a career in this industry, what would we find you doing?

“Quite likely stood at a laboratory bench with a long white coat, doing research in skincare!” n

SELF CARE STUDIO

IS THE PINK BEAUTY PARADISE FIT FOR

Meet Megan Solomon – the eccentric, sarcastic and loving owner of Perth’s Self Care Studio. Stepping into her space serves as the ultimate dopamine hit – a dreamy world where Barbiecore 2022 meets retro boutique. No detail, from Megan’s use of pink toweling to 70s-inspired decor throughout, has gone amiss. Hannah Gay reached out to Megan to uncover the motivation behind the business owner’s inclusive, service-packed beauty destination.

In what year did you open your business?

“End of 2019… like a bloody genius! [This was] shortly followed by our wedding, just to make EXTRA SURE all our savings were gone before being told beauty salons were to be closed indefinitely while in quarantine post honeymoon.”

Tell us about your background and what led you to opening/managing your business.

“I was failing every subject at high school while working at the local Domino’s Pizza. I [had been] swiftly ‘promoted’ to dish washer when a new beauty salon opened up across the road. Being filled with teenage over-confidence and delusion in my makeup artistry abilities, I strode on over and asked for a job. So, with an ultimatum from my parents to pass all my subjects for the term, I managed to muster some halfhearted C+’s and left school at the tender age of 15. Luckily my parents’ ill-fated bluff paid off and I went on to win Trainee

of the Year in 2006.

Since then I have worked in Sydney, Edinborough and Fremantle.

I opened the studio partly out of my insatiable impulsivity and also the drive to open a safe space for everyone. [This was] inspired by after work beauty sessions with a friend exploring her femininity, a few years before she publicly came out as trans.”

Describe the look and feel of your space.

“I guess a pastel, fluffy dream space [laughs]; with very regular updates! Clients often comment that something is different every time they come in!”

How many employees do you have? “I have just the one at the moment, my angel Talei. Talei came to the studio asking for work experience a year after winning a facial in a competition when I first opened. They didn’t know the beauty world held On

“I’ve learnt that if I don’t accept my ‘weaknesses’ and recognise my strengths, I waste time not focusing on what I do well.”

ALL

your website, you state: “We are passionate about creating a safe, welcoming space for all bodies, races and gender identities.” Do you believe the industry could do better in supporting a broader mix of clients? “I believe the beauty industry is filled with kind, nurturing beauty therapists that already do a great job in supporting everyone that comes into their space. I think what we are lacking at a client-facing level is vocalising that fact. A simple pride flag in the window, or photos on our social media with different bodies and ethnicities can ease the very valid concerns of our clients. Simple adjustments to our spaces such as larger treatment tables can ensure all bodies can feel safe and relaxed. Sharing information on the protocols in your facials to care for different Fitzpatrick skin types. Neutralising gender-based language in our treatment menus clarifies that everyone is welcome to book in for their self care.

As a cis-gendered white person, I have had to really zoom out from my perspective and think of any possible barriers or concerns our clients might have and do my best to alter a service, update the language used to describe a service, educate myself and my staff, and ensure we share those changes with our community.

My personal approach has changed immensely since opening the studio as I learn to unlearn the beauty standards and binary that affect our culture in, at

times, a really harmful way; I’m learning to listen, learn and reflect. And in regards to [whether] the ENTIRE industry could do better in supporting a broader mix of clients… yes, I do think that there is always room for more inclusivity.”

What do you look for in a great employee/beauty therapist? “Genuine client care. If we start there, all the skill and technique follows effortlessly.”

You offer a little bit of everything! What are your most popular treatments?

“We love a good pamper sesh! A mix of facials, massage and body treatments. We are also well-known for our lash lifts – I love the long-lasting, low-maintenance wow factor!”

What is one of the biggest struggles you face managing a business?

“Self worth, acceptance and trust. For me, being in business has had more to do with personal growth than business growth. As I’ve discovered, one can’t happen without the other. I’ve learnt that if I don’t accept my ‘weaknesses’ and recognise my strengths, I waste time not focusing on what I do well. I have to remind myself to trust my vision and try not to lose sight of the ideas that created the uniqueness of our studio and that nurture our community. I also have to remind myself that trying to take on too much and exceeding my personal capacity can quickly lead to major burnout!”

•

•

•

• Bronsun and BrowXenna

• Minx Tanning

• PediPeel from Foot Peel

• Mayamy for brow lamination

• And her favourite: Caronlab Brazilliant Hot Wax.

What’s in store next for your business?

“Systems! Automation! As boring as that is, it is the next step to make sure my business, clients and staff have everything they need. Then, I can focus on our BIG ACHIEVABLE DREAM of a pastel, fluffy dream house – a spa-like hub where people can off-load the world and come back into their true selves.” n

“I believe the beauty industry is filled with kind, nurturing beauty therapists that already do a great job in supporting everyone that comes into their space. I think what we are lacking at a client-facing level is vocalising that fact.”

MEGAN’S

VISIBLE RESULTS WITH

ULTRACEUTICALS

Ultraceuticals is celebrating its seventh year of running the innovative RVR90 treatment program which helps clients achieve their best skin in 90 days – the benchmark for visible results.

Anita Quade chats to founder Dr Geoffrey Heber about the program’s

You have such a long standing history as a cosmetic physician – tell us what sparked your interest in skincare initially?

“During my childhood, I spent a lot of time in the sun – at the pool and beach. Because of this, my skin had noticeable sun damage. When I would look into the mirror I could visibly see the brown blotches and other signs that my skin was greatly affected by the sun, I knew I had to do something! I then started my studies to become a cosmetic physician treating and improving patients existing sun damage.

I developed an interest in cosmeceuticals in the early 1990’s after seeing the effects active ingredients could achieve on the skin at an overseas conference and then on my clients back in Australia.”

You then expanded that knowledge and ventured into the business side of things. Tell us about that.. “In 1988, I opened one of the first few non-surgical cosmetics medical clinics in Australia –Herber Davis Cosmetic Medicine. It was here I recognised my clients need for high performance skincare products that were more effective than those generally found on the market at that time.

In 1991, I founded Doctors Formula, and became the first Australian distributor of Alpha Hydroxy Acid (AHA) products, to cosmetic medical clinics, the beauty

industry and pharmacies. I set forth to create my own company, initially made up of just three people in a basement at my home, importing cosmeceuticals. However, these imported products were becoming increasingly expensive and I believed I could create more efficacious and affordable products locally. After much research and planning, Ultraceuticals was founded.”

You obviously found after opening one of the first non-surgical medical clinics in the market in 1988, there was a gap for high quality skincare – tell us about what was missing in the market?

“It was the opening of my clinic that I recognised my clients needs for high performance skincare products that were more effective than those generally found in department stores and pharmacies. As well as producing better results in their own right, higher performance formulations could also maintain and enhance the discernible results clients experienced from cosmetic medical treatments they were undertaking at my clinic.”

How did you do your research?

“I regularly attended dermatology conferences in the USA and I happened to attend the first conference at which AHA research

was presented. The use of AHA resulted in changes in the skin that no other ingredients came close to. However, the results were dependent upon a product’s level of acidity and the concentration of the AHA included in the formulation. At that time a large multinational company introduced a very expensive “AHA” product that contained 1% of an AHA which was unknown and for which no published research existed. It was a moisturiser which could not have had any of the recently discovered revolutionary effects of AHA’s.

It was because of this that I recognised there was a gap in the cosmetic industry for truth and trust. For products that really worked, based on readily available research, and which were not marketed in a misleading way.”

In 1998 you worked with a team of chemists to create what is now the Ultraceuticals range – what was your ethos for the brand?

“I was determined to improve upon imported skincare ranges on the market. So, the ethos of the brand was to create skincare products that people could trust. The philosophy was to use active ingredients that had independent evidence for their effectiveness. I formed a powerful team of Australian and international chemists to build unique formulations. Our goal was to create to potent and effective and cosmeceutical skincare products and that is how Ultraceuticals was founded.”

success.

Tell us about the process of creation?

“Each Ultraceuticals product isn’t merely created – it’s tested in clinic – and trialled on the type of people who would use it to ensure that our products deliver real visible results. We don’t solely rely on using proven ingredients, we make sure they deliver results to our guests.”

What were some of the main skincare concerns you were hoping to address with the range?

“I planned the range to address all the common skin issues: dryness, pigmentation, wrinkles, dullness, coarseness, large pores, loss of firmness and acne.”

How have you evolved the brand over the past 20 years – is there one particular product you consider to be a “miracle worker” or ingredient?

“We do clinical testing of all our treatment products before we take them to market. We launched upgraded versions of our Vitamin A retinol products a couple of years ago, to create our range of Vitamin A Corrective Serums. These contain a form of Vitamin A that has been proven to be more powerful than retinol. We have had different versions of retinol products on the market since 2002, I have never seen signs of ageing improve so drastically as a result of one product.

The product that works miracles in my eyes is our Ultra Smoothing Pore Refiner It not only exfoliates but also visibly shrinks pores to make them appear almost nonexistent. The results are incredible!”

The skincare landscape has been flooded, especially recently with some many launches – how do you remain ahead of the trends and competitors?

“Our marketing team are constantly analysing the competitive landscape, while also looking at our existing product ranges to determine if we have any gaps in our offering. In addition, our in-house Research and Development team which consists of PhD trained chemists continually research scientific literature for innovations across both ingredients and formulations. As we formulate our products in-house, we don’t

rely on contract manufacturers that offer similar formulations to a variety of companies, our formulations are unique to Ultraceuticals. In addition, because we conduct our own research, we can utilise ingredients as their clinical effectiveness is reported, we don’t have to rely on the companies selling them to inform us, keeping us ahead of the trend.”

You launched the RVR90 program seven years ago – why did you consider this important to implement?

“I walked into the cosmetic floor of a large city department store and was confronted by a sea of counters and products before me.

I thought to myself, ‘How would anyone know what to buy that does what they want?’ We can prove that Ultraceuticals products work, so why don’t we show it!

Showing people what could be achieved for their skin within 90 days with Ultraceuticals products and treatments, and with the guidance of Ultraceuticals skin professionals was a natural progression.”

Tell us about the program?

In consultation with a qualified skin esthetician, clients have an initial consultation in which photos are taken, and a personalised skincare and treatment plan is prescribed specifically tailored to the client’s skin concern. A treatment may be performed, and three further visits 30 days apart are booked. At the repeat visits the therapist and client discuss the plan, adjust it if necessary and complete another treatment. At the 90 day visit the final review is performed. The therapist and client write down their experiences in the RVR90 booklets we provide. These

booklets are how the therapist and their client keep track of the results over the course of the 90 days. They include progress images taken at each visit (before & afters’) and what products and treatment were prescribed and at what point in the 90 day journey.”

You have a competition for the best results how is this judged?

“The booklets form the basis of the judging for the RVR90 program. In 2022 the judging panel consisted of myself, and our long-time Global Education Technical Training Manager – Tracey Beeby in addition to a panel of three expert external judges.”

Entries are judged on the greatest visible difference to the skin that can be seen in the before and after images within each category, combined with the appropriateness of the expert skin plan.

After independently rating each submission out of 10, Tracey and I combine our results and create a short list of top three entries under each category (Anti-Ageing, Pigmentation and Acne), which fall under two broader categories: Ultraceuticals skincare and treatments only and Ultraceuticals skincare and treatments with modalities.”

What happens then to the shortlisted entries?

“The shortlisted entries for each category are then sent to our external judging panel who independently scored each entry out of 10. They also judged the entries on the greatest visible difference to the skin that can be seen in the before & after images within each category.

The external judges scores were then added to myself and Tracey’s score to determine the winners and finalist in each category.

“I formed a powerful team of Australian and international chemists to build unique formulations. Our goal was to create potent and effective cosmeceutical skincare products and that is how Ultraceuticals was founded.”

We invite all the therapists who have participated to an RVR90 Awards Ceremony where the winners and runnersup are announced.”

What has the feedback been like from clients?

“It has been outstanding. The majority cannot believe the transformation of their skin within a short period simply from using Ultraceuticals homecare products combined with professional treatments. We are often told how many clients have a newfound confidence that many thought was unachievable.”

How can salons get involved with the program?

“Any of our Ultraceuticals clinic/salon partners are eligible to participate in the program. They simply need to meet the entry criteria and submit their entries for judging.

To enter the program clinics must request if a guest is willing to be their model’ for the RVR90 Skin Challenge. If the guest agrees, the therapist will need to provide a thorough skin consultation for the guest and recommend a progressive 90-day homecare and treatment skin journey.

The therapists will then book the guests in as recommended for their facial treatments over the 90 days. A photo will be taken of the guest’s skin at the salon/clinic before they start their 90-day journey, at the 60 day mark and finally at the 90 day mark.

A digital entry form is then completed sharing the details of the 90 Day Journey including images and skincare plus treatment prescription and submitted for judging.”

Do you have any other skincare initiatives in the pipeline for 2023?

“We will continue to remain focused on working with our salon/clinic partners to

deliver the best possible results to their clients with true professional skincare and treatments.”

Any new launches you can share?

“We have a full pipeline of new products and product upgrades going out for the next three years.

Next year we are launching a product that works in synergy with the skin’s nighttime renewal cycle, in addition to a product developed specifically for rosacea-prone skin. The rest are secret!”

Finally, what has been your proudest moment in your career?

“In the year 2000 there was only one beauty award competition in Australia, the New Woman Beauty Awards. Entries were judged by a panel of 16 judges from within the industry. Our Protective Daily Moisturiser SPF 50 won awards for the Best Prestige Sunscreen and the Australian Product of the Year. It was the first public recognition of the quality of our products.” n

Life

SKINFLUENCER ASK THE

More and more salons are opting to offer ‘add-on’ services to enhance their clients skin. These services differ in cost and variety, but all of them aim to make the salongoing experience first-class. Shania O’Brien chats to CEO of SEIR Beauty School Samantha Elliot about how professionals can best ascertain their clients needs.

“I AM the owner of multiple businesses, and the sole earner and provider for my family. I primarily run SEIR Beauty School, which is a training organisation in Mosman; but we have locations in Sydney, Melbourne, Brisbane, and also the United Kingdom. We teach everything beauty related; and our primary objective is to train our students to successfully enter the beauty industry as qualified technicians and eventually become their own bosses.

We also have our own salon supply and skincare brands – SEIR Salon Supplies and SEIR Mineral Complex respectively.

I’ve been in the industry for decades, and I’ve definitely seen a lot in the way of how

services have evolved. When it comes to add-on services, the beauty is that there’s such a large variety of offerings. There are your bascs: massages, mild peels, exfoliation, chemical peels, LED Light therapy. In reality, anything can be added on! Be it an express microdermabrasion, a healing mask for flared up or inflamed skin after a brow shape, a hydrating mask after dermaplaning.

As skincare specialists, every treatment needs to be specialised to your clients. It is extremely important to look at the condition of your clients skin and then assess what add-on can enhance your service. I believe add-ons are also a great way to touch all of your bases in terms of the best service you can provide for your clients.

For example, it is advisable to include rose petal jelly masks after manicures and pedicures because they’re great for inflammation and ageing of the hands and feet. Personally, I’m very conscious of my hands – especially when I’m driving and they’re in the sun – so looking out for your clients in areas they might not know they’re vulnerable is the sign of a great service provider.

LED masks and chemical peels are becoming increasingly popular. Chemical peels particularly – they’re an internal fixer. There are five layers of the skin: stratum basale, stratum spinosum, stratum granulosum, stratum lucidum, and stratum corneum. Chemical peels remove the stratum corneum, which is the most superficial portion of the epidermis. It works to remove all of the dead skin cells that have been locked in; and also aids unique ingredients in their deeper penetration into the skin where skin cells are made. Essentially, all of the dirt is flushed out to the surface. Chemical peels are recommended for treating pigmentation, dullness, and any skin faults that make the skin unhealthy. However, it is important for technicians to remember that they can trigger cold sores coming to the surface from deep within.

INTRODUCING Australia’s newest Mineral Makeup Range

I think that good basics that are generally safe to offer are a mild enzymatic peel in place of exfoliation. Using fruit enzymes, like papaya, is a gentler way of removing the dead layers, brightening the skin, and improving absorption.

Diamond-tip microdermabrasion is also an excellent service, it’s a classic skin penetration procedure that is also pretty mild. But technicians would need the proper training, and it cannot be performed on skin with acne.

LED treatments particularly rose in popularity during and in the post-pandemic times. This is because technicians are able to just program a machine and let it do the work. LED was essential for beauty industry revenue during lockdowns and immediately after when people were still quite conscious of being touched. Many salons and clinics set up relaxation rooms with LED lights for their clients and let the machines do the work. It was quite frightening to be in the same room – so it was all of the skincare treatment but none of the risk.

And while add-ons can be extremely beneficial for salons and beauticians to offer, if a treatment or service is not correctly selected for a skin condition it can have adverse effects. It’s essential to keep the best interests of your client in mind, and that you’re selecting what’s best for the skin instead of just what will multiply the cost the most. Thorough skin analysis is absolutely required before any add-on or treatment can be decided on. Skin analysis should be done for every client – the skin is an organ, and paying it proper attention is the only way you will be able to treat it.” n

We believe you shouldn’t have to choose between beautiful makeup and quality ingredients.

“Chemical peels are recommended for treating pigmentation, dullness, and any skin faults that make the skin unhealthy.”

DOES YOUR SALON

NEED COMBINED COVER?

FROM MAKEUP artists to laser technicians, the beauty industry covers many different occupations. Sharon Kenny, Head of Marketing at Biz Cover reveals tips to ensure your salon is covered financially.

One thing all salon owners and therapists have in common is that they give advice and interact with clients – both of which present different risks to businesses.

If people come to your professional beauty business for your advice and you deal with the risk of customers entering your salon, then you may want to consider a Combined Liability policy.

Not only will it combine two important policies in one, but it could reduce the risk of events you may not have considered.

What is Combined Liability insurance, you ask?

Besides being a mouthful, this product includes two essential types of cover –Professional Indemnity (PI) insurance and Public Liability (PL) insurance.

These two policies are crucial for many professional beauty businesses.

Here’s a snapshot of what PI and PL insurance provide cover for.

Professional Indemnity (PI) insurance

Professional Indemnity cover is an essential policy for professional beauty workers. It’s designed to protect against financial loss for claims arising from acts of negligence, errors or omissions which involve a breach of your professional service.

Since many beauticians provide a service, there are a whole host of reasons why PI insurance is important.

Whether you are waxing someone’s face, giving manicures, or advising clients on beauty products, your salon is exposed to the risk of a claim every time you provide a service.

Public Liability (PL) insurance

Every day you work closely with your clients and members of the public, making Public Liability insurance a vital type of cover for beauty salons. It provides cover for legal costs and compensation for claims made against you by third parties for injury and also property damage.

A claim could arise from forgetting to clean a spill on the floor, causing someone to slip and injure themselves or accidentally breaking your client’s property.

A real-life example of a PL claim occurred when a fire broke out in a day spa, which caused extensive damage to the property. The landlord claimed for costs relating to property damage.

Crucially, the fire was started not while performing a service but rather the towels had spontaneously combusted (you read that right).

The towels had been stacked into shelving shortly after being removed from a dryer and the presence of residue oils in the fabric contributed to the spontaneous combustion. The beauty business claimed under their PL policy and the insurer paid $65,000.

The relationship between PL and PI Clearly, both PI insurance and PL insurance are each important to the protection of beauty businesses, but for different reasons.

But what makes it special for some occupations in the beauty industry is the way Professional Indemnity and Public Liability risks are closely linked.

To recap, PI deals with claims resulting from negligent service while PL deals with third-party injury or property damage.

But what happens if your negligent service causes third-party injury or property damage? Does that risk get covered by your Professional Indemnity or Public Liability policy?

Unlike traditional professions such as accountants, where a negligent act results in financial loss, for allied health professionals, the professional service they provide comes with an inherent risk of injury.

Take the following examples

A small business owner runs a facial treatment beauty business. Their client suffered burns to various parts of her head and face when undergoing a facial treatment. The related injury, loss and damage was caused by the negligence of the salon’s service.

In a different case, a client had issues

with her eyes because of the glue remover the salon used to remove her fake lashes.

Both examples feature an injury to a third party (PL) resulting from negligent service (PI).

In these situations, the root cause is hard to identify. If you had PI and PL cover through separate insurers there may be a dispute over which one will pay you out.

Luckily, insurers through BizCover have opted to combine the PL and PI policies for professionals like you. These tailored products prevent such gaps in cover and often have cost benefits when purchasing a combined policy.

In both cases above, the insurer paid out $135,000 and $50,000 respectively, under a Combined Liability policy.

While there are many perks to running your own salon, understanding your risk can get quite dramatic. Luckily with BizCover, business insurance doesn’t have to be.

Visit bizcover.com.au to compare quotes or give us a call today – no dramas!

*This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording.

The provision of the claims examples are for illustrative purposes only and should not be seen as an indication as to how any potential claim will be assessed or accepted. Coverage for claims on the policy will be determined by the insurer, not BizCover. © 2022 BizCover Pty Limited, all rights reserved. ABN 68 127 707 975; AFSL 501769 n

Sharon Kenny is the Head of Marketing at BizCover, a leading SME InsurTech player. BizCover offers the only business insurance platform for SMEs to instantly compare leading insurers and buy their insurance online and has over 175,000 active clients insured through the platform in Australia and New Zealand. www.bizcover.com.au

GOALS + PLANNING = SUCCESS; THE GUIDE ON HOW TO PREPARE YOUR SALON FOR 2023

empty in January, create a special for January. Give it to all your clients booked in December when they leave, to incentivise them to rebook with you the next month! Just make sure you track the results of these marketing campaigns to see if it’s actually successful.

Also, make sure you utilise the power of your salon and spa software. Your software should allow you to set up automated marketing messages, so you can “set and forget” many types of marketing like Happy Birthday texts, or messages prompting them to rebook if they haven’t done so in a certain number of weeks.

2023 is on its way, meaning now is a great time to look at your business and create a plan for the upcoming year. Here are some tips on how to get started! By Kitomba’s Kamrin Hira

Make a plan to achieve your goals

As the saying goes, a goal without a plan is just a dream. Setting goals are great to focus your time and energy, but if you don’t create a strong plan to track your journey towards that goal, you’ll likely struggle to reach it.

To create a plan, you first need to determine your overall vision. Where do you see your business in one, two and even five years? Then, reflect on where it’s at now. Look at every aspect of your business, from staff to the physical location and design of your space, does it all align with your vision? You’ll want to use your salon software to run reports so you can see where your business is from a financial perspective. This will help you identify your starting point.

Once you know what your starting point is and where you want to be, identify two or three goals that you’d like to achieve to get you closer to your vision. Break those goals up into a series of tasks or projects; for example, if your goal is to grow the number of staff, you need to ensure you’ll have the client base, the physical space, and the income to support hiring another stylist.

Now, all you need to do is create a timeline for those tasks, add them into your calendar to create deadlines, and you’ll be off to a great start to the year.

Utilise the power of marketing! I’m not just saying this because I’m a marketer... but marketing is an incredibly important tool for any business, especially in the beauty industry. In saying that, there are some things you need to be careful of when creating a marketing plan for the next year and the future.

Gone are the days of a typical monthly promotion; some people believe that specials every month can be detrimental as clients may intentionally not book at your salon and wait to see what your next special is. You want to use marketing tools effectively; use them when you need to boost something, but not too much.

Instead, focus your efforts on a few special times a year. Maybe you want to celebrate the anniversary of your business opening with a special gift to all clients who visit that month to increase bookings, or maybe you just want to boost the relationship between your clients and the team by showing some love to your staff on the salon’s social media when it’s their birthday.

Another approach is to focus your promotions and specials on your quieter months. If you find that your appointment book is fully booked in December but

Teamwork makes the dream work(place)

Everyone knows that achieving goals by yourself can be hard but having a team helping you along the way can make the world of difference. Your team will be more motivated and productive when you all work towards a common goal and when they fully understand how they can contribute to making it happen.

When creating a business plan or deciding on what to do for a promotion, include your staff in those discussions! Making them feel included helps create an open and honest environment, that boosts the culture of your team, invites creativity and fun into your workplace, and allows your staff, no matter how new they are, to be heard.

Finally, remember that Rome wasn’t built in a day, and neither was your salon! It takes time to create a great workplace, and while you cannot expect success immediately, you will get there with a powerful team to back you, an organised marketing strategy, and a strong plan on how your business can be the best it’s ever been in 2023. n

Kamrin Hira is a Marketer at Kitomba Salon and Spa Software. To learn more about how Kitomba can help you, visit: www.kitomba.com

TALKING BEAUTY

I TRIED…

THE WORLD first discovered Youtube back in 2005. In the 17 years since the social media platform first brought us cat videos and influencers, content geared toward the skin has boomed – most notably, videos of facial extractions. Audiences typically fall either side of the fence – some mesmirised by footage of open pores and sebaceous filaments, others decidedly disgusted by the sight.

Having generated 7.6 million Youtube subscribers, Dr. Pimple Popper is one of many content creators who the public have embraced for her practice studying and clearing the skin. Squeezing zits, removing pore strips, and poking and prodding at blackheads continue to entertain, and have since played a major role in the popularity of extractionbased devices in the professional skincare industry. What hasn’t changed though is the consumer’s hope for a quick, tactile fix.

We know over-exfoliating can lead to a damaged barrier and disrupt the pH in the skin. But in meeting the expectations of clients after a rigorous cleanse, it’s useful to consider means through which to mimic the physical extraction process, minus the pinch or downtime. It was with this objective, I elected to give Hydrafacial a go. The concept behind the lauded treatment system is to enrich clients with healthy,

glowy skin instantaneously. Within a 30-minute window, skin is cleansed, pores extracted, skin resurfaced and hydration infused.

The treatment looks like this: using a patented vortex technology, the handheld tool gently yet effectively cleans the skin (a welcome relief for therapists after a day of hands-on facials). A vacuum suction is used to rid pores of gunk and junk, before layering the skin with a peel. The final step involves the application of a booster – a customisable solution elected based on the individuals’ skin needs.

Hannah Gay navigates the Australian professional beauty industry, one burgeoning trend at a time.

HYDRAFACIAL

For Matt Moncrieff, HydraFacial ANZ’s Managing Director, active solutions pave the way for the infusion of antioxidants, “putting all the goodness into the skin… to make a genuine change to the health of the skin.” Murad is one such cosmeceutical brand that produces Hydrafacial boosters, providing clients a gateway into the business’ high-grade formulations. Clients can also upgrade their treatment with a hydrating eye or nourishing lip ‘perk’.

For me, one of the fastest facials of my life turned out to be one of the most impactful. While the use of a tool is less romantic than the soothing hands of a therapist, it was hard to deny the way my skin was seemingly brought to life post-treatment, made plump, even and luminous. Several days on, and my skin

is still thanking me – so much so, I’ve temporarily shelved my hyaluronic acid; my skin simply doesn’t appear to need it.

Matt tells me that Hydrafacial is an ideal add-on; that when combined with other treatments like laser, can be offered as a means through which to bring the skin back to an optimised condition. “Clinics are making a success of [Hydrafacial] becoming the foundation treatment for everything else they offer,” Matt says. The system can also be completely personalised depending on the result a client may be after on one day versus the next; even the degree of suction power can be modified.

And if the treatment itself doesn’t persuade, the remnants of dirt, sebum and oils found in the ‘gunky jar’ will. Now, that’s one made for Youtube. n

TREATMENTS PARTY SEASON

Party season is nearing, and it may be hard to know what products and treatments would best suit the needs of your clients. We have collated some popular treatments that are both perfect for the Christmas and New Years glow up, and will also provide businesses with profitable outcomes that will keep your clients coming back in the lead up to the end of the calendar year.

The China Doll Facial

The China Doll Laser Facial is perfect for the pre-party season glow up. Also known as the ‘Hollywood Facial,’ the ‘Carbon Laser Skin Rejuvenation’ or the ‘China Doll Peel,’ the treatment first gained popularity in Korea in the early 2000s. It has since migrated all over the world, with several renowned salons and skin clinics in Australia offering the illuminating treatment.

Many celebrities have flocked to the facial because of the glowing after effects experienced in the wake of just one treatment. The China Doll Laser Facial is non-invasive, gentle, and uses a Q-switched Nd-Yag Laser paired with a medical-grade carbon serum.

The process is simple: a layer of carbon is applied on the entire face and allowed to dry. The carbon peel mask then binds to the skin and penetrates deep into its fine lines and pores, The Q-switched

Nd-Yag Laser is then used to heat the face and cause implosions of the carbon particles as the laser light is absorbed by the carbon paste on the epidermis. This kills bacteria, stimulates collagen production, and tightens pores. This Hollywood Facial is ideal for those in the lead up to party season, or for clients who have booked in last minute appointments.

Offering a China Doll Facial can also be extremely profitable for businesses because even though only one treatment is enough to notice its positive effects; like many technology-led facials, the more a client has, the better their skin will be. It is encouraged to sell the treatment as a package of 6-10 sessions for optimum results, with facials either performed at least one-week apart or on a monthly basis.

For instance, the China Doll is one of the most popular facials at Infinity Skin. “We offer a collection of treatments to

suit all skin types and concerns,” said Lisa Nhan, a Dermal/Laser Therapist and Manager at the skin clinic. “If radiant and youthful skin is the goal, we recommend The China Doll laser facial. It’s suitable for clients seeking porcelain-like skin, and results without any downtime. Our microneedling treatments include Vivace RF and SkinPen, these are offered to clients who wish to improve overall skin texture from acne scarring, to fine lines and wrinkles.

It is a non-invasive, gentle treatment that reduces imperfections that originate on the outer layer.” They have also found that many clients have kept coming back because of the extremely favourable results to the wide array of problem

areas the facial tackles in one go, such as dull skin, congested pores, active acne, uneven texture, fine lines and wrinkles, pigmentation; and the lack of a ‘down-time’ required for the skin to recover.

Hydrodermabrasion

The Hydrodermabrasion is another skin lover’s favourite. It is a resurfacing facial treatment that is non-invasive, water and active serum based, and combines pressurised water and oxygen to gently exfoliate the top layers of the skin, removing dead skin cells and impurities. The Hydrodermabrasion is, eponymously, extremely hydrating and will provide your client with instant rejuvenation and replenishment.

A single treatment is also quite conservative with time, lasting less than an hour. While often performed on their

own, many providers can choose to offer the facial as an add-on treatment to another service. The Hydrodermabrasion’s instant results are addictive and will keep your clients coming back for the incremental results they will see with every added session.

While your clients may experience some redness in the 24 hours after the treatment, it will subside painlessly and makeup application is also allowed a couple of hours after the treatment.

“Popular amongst Hollywood celebrities like Kate Winslet, Amy Poehler, and Beyonce, the HydraFacial offers to deeply cleanse the skin and boost hydration for a ‘camera ready’ look. It’s a great option prior to a big celebration when you want to look your best,” said Nhan from Infinity Skin.

The facials are also extremely easy for beauty therapists to deliver. HydraFacial

itself offers several complimentary online training videos and live virtual training; along with various in-person interactive workshops available for licensed providers that take two days or less. In addition, HydraFacial also offers ongoing PR and marketing support for partner clinics and salons with the brand’s worldwide and celebrity-status social media campaigns.

Many salons and providers like The Lash and Beauty Lounge Camden, Beauty on Park Street, and Elfreda Beauty have noted a significant increase in their retention rate after offering the Hydrafacial, as the treatment’s gradational nature encourages client loyalty.

The Hydrodermabrasion is extremely versatile and suits all skin types, and the specialised serums and tips is well tolerated in people with even the most sensitive skin

While each client’s treatment plan should be tailored to their individual skin needs, it is recommended to opt for one treatment a month for six months to begin with, with visible results appearing immediately post the first session. n

“If radiant and youthful skin is the goal, we recommend The China Doll laser facial. It’s suitable for clients seeking porcelain-like skin, and results without any downtime.”

Ambient APPEAL

Maximise client comfort with these luxurious salon staples.

Photography: Brandee Meier Concept and product curation: Hannah Gay

LEFT

Baxter Blue Deep Sleep Pillow Mist Orborne Health 1800 887 188

Beysis Candle Holder Beysis 0412 873 713

Koala Eco Natural Laundry Wash

Koala Eco www.koala.eco

PMD Silversilk Pillowcase in White

PMD au.pmdbeauty.com

T.House Room & Linen Spray in Ginger Leaf

T.House hello@thouse.com.au

Zero Co Multi-Purpose Cleaner and Refill Bag Zero Co www.zeroco.com.au

BELOW

Ashley & Co Power House Room Mist Nine to Five Ashley & Co 1800 312 908

By The Be. Clear Quartz Incense Cubes The Beautique 02 6101 8001

Carriere Freres Scented Botanical Palets in Siberian Pine & Winter Rose Agence de Parfum 02 8002 4488

Gentle Habits This is Incense in Byron Bay Gentle Habits www.gentlehabits.com.au nontre.co 100% Australian Wool Laundry Balls, Blu Collection Oil and Softening Fabric Freshener Nontre.Co www.nontre.co

Tangent GC Organic Delicate Detergent with Yuzu Perfume Agence de Parfum 02 8002 4488

Getting the RIGHT FIX

Congratulations on your amazing range The Fix – it’s taken 10 years of research to reach this point tell us about how you conceived the idea and the range?

J: “We’ve worked in each other’s pockets for 12 years now. As working partners and friends we’ve been inseparable. We figured out very early in our working relationship that we had very different strengths that conveniently, were hugely complimentary. Kate worked in the strategy and innovation, I worked in design and execution. But both of us had a love for complimentary medicines and the benefits they bring. In the simplest terms, our job for 10 years was to dig into the lives of everyday people, understand their pain points, what made them tick, what would improve their lives. We are researchers and product developers at the core.”

K: “However, that’s just the worky bit. In truth, it was far more personal than that. I suffered horrendously for over two decades from crippling period symptoms. Pain and cramping, that once it set in, left me bent over vomiting and unable to participate in life. And that was just the pain. Julie suffered ALL of the usual symptoms Breakouts, bloating, tumultuous moods.

We spent 10 years helping each other out, racing to the pharmacy for ibuprofen, tolerating each other’s mood swings with a grimace and we shared it all.

And then one day, standing in Kate’s back garden, we asked the question. “Why has no one ever tried to fix the problem of period symptoms” And as they say, the rest is history.”

How difficult has it been as a journey to launch the range?

J: “It’s been the hardest thing we’ve ever done in our lives. But not one moment in the journey have we ever doubted ourselves, our idea or why we’re doing it.

If we are completely honest, I think we had a far more romantic view on running our own business, but the hustle and the grunt is very real to be women in the wellness business.

Luckily, we both had substantial background in research, consumer studies and the benefits of complimentary medicines, which meant we were able to hit the ground running at very little cost. We spent hours, days months interviewing girls, women. We spoke to the mothers of daughters to gather more holistic insights. We designed our own brand, packaging. We took on everything ourselves. We had so many friends and family helping us in any way they could and that is something we will never forget. We’d left our jobs, we were surviving off savings and working at full throttle to make this work.

Given our experience in complimentary medicines, there was no doubt that we must have TGA approval and all the support research and evidence that makes this possible. We knew this was no easy feat. It took time and money and a lot of both. But in our minds, it was the non-negotiable.”

K: “We also knew from day-dot the producer of the range we wanted to work with. Of course, they turned us away when we first approached them. We were a startup. We were nobody. So, we carried on developing and building our brand and our range and our research and we went back to them with a concept and they saw our idea and they accepted us and that was one of the most reassuring parts of the journey. For the first time. Someone had validated our mission.”

What has the reaction been like?

J: “It still blows our mind. The reaction runs the gamut of ‘why the hell hasn’t this been done before’ to ‘this is the most exciting and needed product people have seen’. We think it may take

When two work colleagues Kate Everitt and Julie Moulder – met they were united with a common bond that inspired them to launch a range of injestibles named The Fix into the market. They share their story with Anita Quade.

Welcome to the Rezenerate

some time for girls, women to accept that it’s ok to not suffer every month. We always suspected from the very beginning that our community would need a sense of permission. We are so hardwired to be tough, to accept pain and discomfort. It’s our job to give these gorgeous people permission.”

Are you open to stocking in beauty salons?

K: “We’d love to be everywhere for everyone. We are obviously sold on our website www.thefixcompany.com.au.”

What is the one lesson you have learnt on this wellness business journey?

J: “Ask for help. Think of your network, community. People like helping, so ask for it. But always, always be grateful. People are busy and they are going out of their way. So, recognise it. If we could have a credits reel of all the people that helped us, we’d put it on a billboard in Times Square.”

Anything you wish you had have known starting out?

K: “You are no exception to the rule. As we said, we’re researchers, we listened to hundreds of podcasts and read countless articles and start up stories and honestly, everything they say is real.”

What’s been the most rewarding part of this journey?

J: “Results. The day we started getting feedback, not just from friends and family, is the most rewarding moment by far. Imagine hearing from women who have suffered for a decade or two with unbearable pain or confidence killing skin breakouts or life altering moods and they write to you and tell you The Fix has changed their life. It literally doesn’t get better than that.”

Any advice to others looking to get into the ever growing ingestible market?

K: “Research. Research and research some more. You are asking for people to put something into their body, which is far more confronting than something topical. So, what that means, you need to ensure its safe to ingest. But then, you need to be able to back what you’re saying. If you say it does XYZ, then it must. This is not an easy job. But once you get it right, wow the results do the job for you.”

What are your plans for the brand going forward?

J: “Oh so many plans. From the start, we had a very clear view of where we are headed. The most important thing for us right now, is that we continue to provide high quality products with the world’s best ingredients and formulations. To keep our focus on products that continue to target the most common symptoms and then we’ll expand from there. There’s no stopping us now.” n

Increases product absorption for deeper penetration of topical skincare products

Restructures, rebalances and optimises cell function

Volumises for a firmer, more lifted appearance

Enhances microcirculation for improved brightness and optimum skin health

Lessens the appearance of UV damage and pore size

rezenerated!

“It still blows our mind. The reaction runs the gamut of ‘why the hell hasn’t this been done before’ to ‘this is the most exciting and needed product people have seen’.”

THE ORRO & CO GOLDEN GLOW

Lucky media guests were treated to a fun morning of pasta making to get into the Italian spirit at Barbetta restaurant in Paddington to celebrate ORRO & Co’s tanning collection that features the incredible Amalfi Glo Drops.

Founder Sara Sidari, shared her inspiring story with guests about founding her range – inspired by her childhood memories of beautiful moments on the iconic Italian coast. During the get together guests were given a signature apron and rolling pin and guided through a pasta making class by a Master Chef.

Media hand-made their own fettucine and gnocchi during the class, that culminated in guests dining on their delicious creations over a long lunch and soaking up the Italian vibe.

The brand is known for the cult drops that provide all the benefits of a skin care serum and can be added to your daily moisturiser for a radiant golden glow. The formula features 100% natural DHA and offers a holiday glow without harsh chemicals and dyes. The stunning collection also featuring a gradual tan and a mousse. Read Sara’s brand journey on page 40.

STATE-OF-THE-ART

A revolution in needle-free biorevitalisation that stimulates the skin’s natural restorative processes like never before.

The 3-step approach combines an innovative, patentpending formulation applied in-clinic, with a home care protocol to deliver immediate and progressive results with minimal downtime.

All ages | All areas | All skin types | All year-round Before After 3 sessions

Queensland is the perfect summer getaway for those looking for an end of year escape – why not combine it with a stay at the unforgettable and quirky W Hotel and get your beauty fix complete with Skeyndor skincare at the world-renowned AWAY Spa

By Anita Quade.

WITH THE festive season in full swing – it’s the perfect time to party plan and the W Hotel, located right in the buzzing city centre, offers stunning views of Brisbane River. This escape is just a short 1.5 hours flight from Sydney and promises an artistic experience as you wander through the stunning hotel that is a feast for the eyes – from the neon brights to the eclectic artworks adorning the walls including a mural from Melbourne artist Lucas Grogan. Here it is all about location, location, location! and guests are surrounded by chic city shopping, bohemian cafes and modern art galleries all within a short walking distance.

The hotel chain, which is renowned globally for dismantling the “stuffy” five-star service approach and replacing it with a more irreverent and relaxed vibe with the motto ‘Whatever, Whenever’ boasts 312 guestrooms fitted with custom furnishings and Australian inspired vibes based on its design narrative – A River Dreaming. In reception on the first floor you will notice curved wooden beams that channel the Brisbane River, a subtle nod to the local surrounds which is juxtaposed with modern bright accents such as the Instagram worthy giant glimmering silver beach thong sculpture and neon bright cushions scattered across lounges and all encased under moody dim lighting.

The hotel offers 32 suites including the palatial Deluxe King Suite spanning over 40sq-metres and featuring bright candy-colour décor from the turquoise cabinet housing a drinks bar and bright cushions and the signature W bed, a giant bathtub and the lighted makeup mirror – it’s escapism at its best.

Guests can enjoy cocktails at The Living Room – the perfect gathering place – expect cool soundtracks and imaginative concoctions. For a gourmet fix book a table at the famous Three Ducks restaurant featuring it’s paddock to plate ethos. Level Four is popular with it’s WET Deck and tropical pool vibe complete with a cocktail bar – think Miami meets Riverside chic.

Hotel guests can get into the holiday vibe – with a visit to Robe featuring Australian made staycation essentials such as swimwears, candles, beach towels and sunglasses perfect for the WET Deck area or floating through the hotel corridors.

One the incredible drawcards of this getaway is the AWAY Spa – guests can recline in the relaxation pods with stunning views over the Brisbane River while waiting for their treatment ranging from Deluxe Facials and scrubs to decadent massages. Relax in the steam room pre-treatment or take a dip in the mineral vitality pools while enjoying a glass of bubbles.

The relaxing space, houses the award-winning skincare brand Skyendor used in the decadent menu of facial treatments. PB chats to AWAY Spa Manager Mathilde Leclercq about the retreat.

Sunshine State of Mind at WBRISBANE

Tell us about the vibe of the amazing space?

“AWAY Spa is the ultimate luxury day spa to relax and unwind in, whether you’re overworked, all partied out or just in need of some R&R. We have a range of luxurious services from facials to massages, body wraps and pamper packages to help our guests get their glow on.

There are six treatment rooms, vitality pools, relaxation pods with stunning views of the Brisbane River, as well as his and hers wet rooms complete with a sauna and steam room.

A custom playlist handpicked by W Brisbane’s Music Curator really sets the mood for an immersive experience. A selection of retail products are available for purchase including candles, gift sets and vouchers, perfect for gifting or taking a piece of your ultimate experience home with you.”

What was the ethos when this was set up?

“AWAY Spa is a global concept within W hotels, who are committed to providing the same luxurious, relaxing and rejuvenating experience for customers anywhere in the world. If you fell in love with the AWAY Spa at W Maldives for example, you can be sure to have the same incredible and immersive spa experience within AWAY Spa Brisbane.”

You have an incredible array of treatments – any that are the most popular?

“Our signature and most popular treatment is our Cool Calm and Collected, comprising of two hours of full body pampering. We start with a Himalayan salt polish, followed by Sodashi’s world famous Oud oil back, neck and shoulder massage, after that treating the feet to an acupressure foot massage.

Then follows a facial like no other, using Sodashi’s acupressure zone therapy, scalp release massage, hair treatment, completed with hand and arm massage.

This extraordinary treatment is specifically tailored to release and alleviate built up emotions and negativity, and improve emotional, energetic and spiritual wellbeing.”

You stock the Skeyndor and Sodashi range in your spa – how do you choose the skincare products for the space?

“We meticulously choose the products for the space to best suit our client’s needs and desires, and to compliment the range of treatments we offer. Skeyndor is a very popular brand in Europe, offering high quality skin care catering to a range of budgets and skin types. Their products are science-based delivering quality results, while aligning with the relaxing and luxe nature of the spa.”

Tell us how you came to manage the spa?

“I have always had a passion for wellness in general and I wanted to apply this passion and desire to help others in my work life. There is nothing more rewarding than offering the best and more luxurious service to a guest. A spa day is such a treat for the body and the soul and to feel like you have taken a guest on a journey to help them relax, harmonise and balance in their busy life is an amazing feeling.”

www.wbrisbane.com n

THE BEAUTY ESCAPE DEAL

W Brisbane have teamed up with Robe luxury resortwear to create the stylish staycay of your dreams – perfect for those looking to indulge in some pampering and glamour this party season!

Guests can kickstart their stay with some complimentary glasses of Veuve Clicquot at Living Room Bar, then step into W The Store by Robe (housed within the hotel) for a personalised styling session to keep them looking fabulous all through their stay. They will enjoy a $100 store credit to spend on bespoke swimwear, chic robes, accessories and more by Australian designer Rebecca Kroon (think accessories from sunglasses, hats, kaftans, sandals to homewares, skin essentials and men’s resortwear).

All shopped out? Guests will be able to refresh and rejuvenate with access to the AWAY Spa vitality pools, sauna and steam rooms and enjoy a discount on all spa retail. For those who are looking for the ultimate girl’s night in, bring the spa to you instead with an in-room pamper session – kick back and relax in our fluffy W robes and slippers with a bespoke W nail polish kit in-room.

Bookings are available Friday through to Sunday until December 23rd, with prices starting from $679 per night.

Inclusions:

Personal styling session and $100 store credit for W The Store x Robe

2 glasses of Veuve Clicquot at Living Room Bar

10% off retail items & gift packs in AWAY SPA

Bespoke W Brisbane Nail Polish amenity

Valid Stay Dates: Fri, Sat or Sun nights until December 23, 2022.

Price: Starting from $679 per night for Wonderful King Room (rates vary depending on dates and room type)

Bookings: https://www.marriott.com/offers/w-brisbane-xrobe-off-57194?propertycode=bnewh

The Aest het i c & Beaut y I ndust r y Counci l i s commi t t ed t o pr ovi di ng aut hent i c, et hi cal , and accessi bl e suppor t f or t he bet t er ment of t he pr of essi onal spa, beaut y and aest het i cs i ndust r y We r epr esent you, as your t r ust ed voi ce and i nf l uent i al r epr esent at i ve body As an ABI C member , you ' l l r ecei ve excl usi ve access t o a r ange of benef i t s i ncl udi ng:

An ext ensi ve l i br ar y of exper t cr eat ed busi ness r esour ces Ed ucat i on sessi ons wi t h sought af t er i ndust r y speci al i st s Dai l y access t o advi ce f r om ABI C f aci l i t at or s The l at est r el evant i ndust r y news and updat es Gover nment r epr esent at i on t o ensur e your voi ce i s hear d

Your member shi p not onl y benef i t s you as an i ndi vi dual or busi ness, but dr i ves t he success and t he heal t h of our col l ect i ve i ndust r y Toget her , acr oss Aust r al i a, wi t h your suppor t we can make a di f f er ence

Advanced Age Management

The new DMK MD Home Prescriptive range represents the application of principles and functions found in biological systems to produce scientific-based solutions!