Professional Beauty November-December 2020

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NOV•DEC 2020 THE BIBLE OF THE BEAUTY INDUSTRY

THE RISE OF INGESTIBLE BEAUTY

THE GAME CHANGER IN SKINCARE

Bioregenerative and Carbon Negative

your best skin is in our hands

#inourhands

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CONTENTS

November/December 2020

46 66

80

7

Editor’s letter

8

What’s on PB radar

10

Expert Talk

12

News

22

Viewpoint - Cashless Society

28

Skincare - Pregnancy products

30

Makeup - Party season

32

Skincare - Ingestible beauty

36

Wellness - Top products for 2020

38

Christmas Gift Guide

42

Sean Abel - Cosmetic Chemistry

44

The 2020 Vision

52

Homegrown Heroes - Biologi

54

Beauty Black Book - Sharon Lee

58

Skinfluencer - Customised skincare

60

Ultraceuticals - Get Glowing

62

Interiors - Festive Looks

66

Salon Profile - Bare Beauty House

68

Beauty Barometer - Fraxel

70

Career How I Got Here - Kirsty Kirkham

72

Talking Beauty with Hannah Gay

76

The Year In Review

78

Beauty Escape - Blue Mountains

82

Last Word - Shoshana Eisner

84

Diary

90

Ad Index

ON THE COVER

68

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Meet Sacred Nature By Comfort Zone - this Carbon Negative, Organic, Vegan brand is changing the impact on the earth. Read the story on page 24.

PUBLISHER BHA MEDIA GROUP PUBLISHER Craig Hawtin-Butcher EDITOR Anita Quade aquade@intermedia.com.au NATIONAL SALES MANAGER Tyson Young tyoung@intermedia.com.au ONLINE & NEWS EDITOR Kerrie Simon-Lawrence ksimon@intermedia.com.au BEAUTY EDITOR Hannah Gay hgay@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Sanja Spuzanic SUBSCRIPTIONS subscriptions@intermedia.com.au

EDITOR’S LETTER

WELCOME TO THE final issue of the year and what a year it has been! 2020 will forever be remembered for changing the beauty landscape as salon owners and suppliers had to reimagine the way they do business. Throughout the year, inspiring leaders revealed innovative ways to boost their businesses, from selling stock online to offering virtual consulatations. It was remarkable how the industry united in tough times. Read all the highlights from The Year That Was on page 76.

We are feeling inspired this issue thanks to our cover star. I chat with Davide Bollati, Founder of The Davines Group, which includes Comfort Zone and Skin Regimen, about the urgency and importance of sustainability and their role in mitigating the climate crisis. Check out the inspiring story on page 24.

We are sure you will agree that everyone is looking forward to a well –deserved Christmas break.

Our Beauty Editor Hannah Gay has rounded up all the party season looks in makeup and the skincare you need to be stocking for the year ahead. Check out page 28.

One of the biggest trends that shows no signs of slowing down is brows – the bigger and bolder the better is still in. In this issue we chat to brow guru Sharon Lee in Woolhara at her gorgeous salon. Check out page 56.

Thanks to all our loyal readers this year who helped us celebrate our 25th birthday milestone in September. We look forward to working with you in 2021.

Happy holidays!

FOLLOW US:

Professional Beauty magazine is published by BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 www.intermedia.com.au

CONTRIB UTOR S

AUSTRALIAN SUBSCRIPTION RATES 1yr (6 issues) for $89.00 (inc GST) 2yrs (12 issues) for $160.20 (inc GST) 3yrs (18 issues) for $213.60 (inc GST) To subscribe and to view other overseas rates visit www.intermedia.com.au or Call: 1800 651 422 Email: subscriptions@intermedia.com.au Average Total Distribution: 8,656 AMAA/CAB Yearly Audit Period ending 31 March 2019.

Copyright © 2020 BHA MEDIA Pty Ltd.

Lori Rose

With salons in lockdown this year, many re-opened their doors with a new look for the season ahead. We chat to interior designer Lori Rose, who reveals easy ways to revamp your salon for the summer months ahead – and it doesn’t always have to be expensive. “ Sprinkle beautiful coloured glass tree table toppers or pink and purple. “ See page 62.

Sharon Lee

Long time Eyebrow Queen Sharon Lee – who has been behind the arches of some of Hollywood’s biggest stars - shares her business journey in our Beauty Black Book this issue on page 54. She says: “ I feel now we are far more educated about the fact brows don’t necessarily grow back so if you opt to go thin you may be stuck with it or seeking our semi permanent solutions later on. Definitely thicker, softer brows are current. Heavily filled or blocky brows are out.”

Kirsty Kirkham

It’s always inspiring to hear the stories of beauty entrepreneur and as we head into the summer season we chat to the woman behind the incredible faux tan brand – MineTan – Kirsty Kirkham. On page 70, She reveals: “Your customers are what make your business possible just as much as you as the owner of it so you should always be conscious of how everything you’re offering is suited to your ideal customer,”

This publication is published by BHA MEDIA, a division of The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

PROFESSIONAL BEAUTY

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PB RADAR

On our RADAR

THE PEOPLE, PLACES AND EVENTS THAT PRO BEAUTY IS CURRENTLY CRUSHING ON THROW IN THE TOWEL

THE 2020 VISION

To celebrate the start of summer, Australian skincare label Dermaenergy has released a limited-edition towel GWP for clients who grab a tube of the brand’s highly effective Serve and Protect EE SPF 50+. The design of the towel was inspired by Dutch abstract artist Piet Mondrian.

The sunscreen, that contains UVA and UVB broad spectrum protection, is suitable for daily use and acts as a welcome finishing touch to a number of facial treatments in salon. For further enquiries, contact Dermaenergy on 1300 799 709.

Australian cult skincare brand, Alpha-H celebrates 25 years of operation this year by looking to the future.

New measures include a re-interpretation of the word ‘Alpha’, a refreshed brand strategy, tagline, website, photography, digital and social advertising, as well as a logo update. The announcements come after the brand commenced work with Market Research and Strategic Insights firm, FiftyFive-5, and USbased boutique branding and innovation agency, Insurgents. “Most clinical skincare brands rely on cold facts and high science,” explains the brand’s Chief Commercial Officer, Tina Randello. “Rather than purely calling out the ingredients, features, benefits and test scores as is customary in the category, we chose to emphasise and humanise the leadership and uniqueness of the word ‘Alpha’.”

Contact BLC Cosmetics on 1800 659 777 to learn more.

According to PANTONE COLOR Institute EXPERTS,

the trendiest shades for SPRING/SUMMER 2021 (as presented at NYFW) include Marigold, Rust, and French Blue, to name a few.

INGREDIENT SPOTLIGHT: PRICKLY PEAR SEED

Making its mark as an all-rounder skincare hero is prickly pear seed.

Derived from cactus plants, the ingredient is often found in the form of an oil for the skin and contains vitamins E, K, essential fatty acids, omegas -6 and -9 - all of which work together to act as a hydrating-brightening-repairing treatment in one. Lux Aestiva’s Prickly Pear Oil has garnered great success, selling around 85 bottles in the month of July alone. Mere also dotes on the ingredient, featuring it in a number of its product formulations.

ITALIAN INNOVATION

While Davines is regarded for their line of professional haircare products, the Italian label has recently tapped into the skincare market with the release of ‘SU’: before and after sun products. The multi-purpose products designed for hair and skin use fit the brand’s sustainability ethos to create product that’s ingredients and packaging are biodegradable. The range is available now to purchase at salonstyle.com.au.

FOLLOW PROFESSIONAL BEAUTY: facebook.com/ProfessionalBeautyAust @pro_beauty_aus @ProBeauty_Aust linkedin.com/company/professional-beauty

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Let’s Get Physical H I G H - P E R FO R M A N C E S U N S C R E E N YO U ’ L L LO O K FO R WA R D TO W E A R I N G

Now in SPF 50+

P H YS I C A L S U N S C R E E N ™

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EXPERT TALK

EXPERT talk

Want to know what’s on the minds of our experts this edition? Anita Quade chats to industry leaders about their inspiration and trends.

JOSH LOCKER General Manager - Growth and Business Development

How will you drive your business going forward in 2021?

“Cryomed Aesthetics has recently been acquired by healthcare giant, EBOS Group, providing us with the resources and backing to take Cryomed to the next level. In 2021, we aim to increase our staffing and facilities, enabling us to deliver the muchneeded resources to our clients in a more efficient manner. We will be introducing more devices, technologies and products, expanding our ever-growing portfolio in the Australian and New Zealand markets.

Cryomed is here to grow with your business with excellent support and a long term team.”

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KIRSTEN CACHIA

Clinical Trainer, Candela Medical

ANNI DIAMOND Enterpreneur, The Salon Expert Recode Coach

What has been the biggest lesson you have learnt throughout this year?

What is the best business advice you could give to business owners going forward in 2021?

“Although I know that there is a lesson in every mistake we make, every decision we make, and every thing we do or don’t do.

When I think about this year, I think about all the time I have spent at home distancing myself from others, my family, friends, and colleagues; time that I have also spent as a trainer adapting to working online, writing, recording, and learning.

My lesson? Keep focused on the goal, never give up, and above all, stay true to yourself and your beliefs.”

“Decide on where you want to be in two to five years down the track.

Decide on who your market is. Decide on what you are prepared to do to achieve your goals. Then your values and behaviours have to be in alignment with your end result. Then we reverse engineer the process, work backwards and break it down. Be accountable for your actions and results. Be prepared to do what others are not prepared to do, to achieve your goals. Then just get on with it, don’t second guess yourself, surround yourself with people more successful than yourself and keep moving forward no matter what.”

TOP 3

beauty picks A HAND IN HEALTH Sanitise in style with H.A.N.D – the Melbournebased botanical, antibacterial brand pushing for a sustainable alternative to chemical-ridden, plastic packaged sanitisers, where the brand’s Sanitising Scents are housed in refillable glass bottles. For more, email hello@haveanicedaygoods.co.

STREET-WISE BEAUTY K-Set is the beauty professional’s convenient storage solution, designed by Australian celebrity and editorial hair stylist, Keiren Street.

The kit bag is suitable for travel between jobs, and able to store a multitude of kit essentials, from palettes to brushes. The bag retails online via www.k-set.com.au.

LASH OUT The LVL Enhance Lash Lifting System is Nouveau Lashes’ hero product and has achieved acclaim for its ability to strengthen lashes from root to tip. The formula is broken into four stages to lengthen, provide volume and lift lashes for up to eight weeks. Launched in the UK in 2005, Nouveau Lashes has developed a strong presence in the Australian beauty market.

To learn more, contact Bio Beauty Concepts on 02 8218 4500.

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NEWS IS YOUR SALON READY FOR 2021?

There are some factors to consider before the end of 2020.

We can all agree that 2020 was, ahem, challenging, for salon owners. The bushfires kicked things off, and then COVID-19 came and locked our doors. While there’s a good chance you can’t wait to see the back of this year, there are some strategies you need to put in place to ensure your salon is ready for a bigger, brighter 2021.

Get your e-commerce platform in tip-top shape You’ve heard us say it a gazillion times, and until you have an online store whereby people can book treatments and – in the event of another lockdown – keep your cashflow going by purchasing products, you’re not ready to compete with the more tech-happy salon owners. “They are your competitors,” says Sally Marks, business specialist. “We all just want an easy life and if I have a choice between the salon that lets me do all my booking and purchasing online, and another salon that makes me phone to book my personal and sometimes intimate treatments, and then makes me drive to the salon when one of my products runs out, you know who I’m going to choose.”

Give your salon a face

“People like a face,” says Kate Morris, founder of Adore Beauty of her choice to be the face of her own brand. “Why shouldn’t [people] know who is behind a business?”

Sally agrees: These days, we’re selling to a generation that want to feel seen and heard. They are going to feel that they know the person that is vowing to respond to their concerns, and to ensure they are feeling safe and secure throughout their experience. You can start by including videos of yourself on your social media platforms, and introducing yourself to clients as the owner of the salon when they arrive.”

Be COVIDSafe

Look, we’re all hoping that a vaccine will be made available soon and we won’t need to give COVID-19 a second thought.

But in reality, social distancing and restrictions are likely to still be firmly in place into the new year. “I think the balance is to not harp on about it, but make it clear that your salon and its staff are still observing social distancing, still implementing extreme hygiene practices and that people have every reason to feel safe in the environment you’ve created.”

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GET CLIENTS TO EMOTIONALLY COMMIT TO YOUR SALON Of all the things that can convince a customer to keep coming back, emotional investment is a big one.

There are loads of factors that go into choosing a salon; from price to expertise and convenience. But perhaps the most telling and compelling, is the way the salon experience makes a customer feel. Because if you can get a customer to invest emotionally in your salon, you’ll likely have their loyalty for life.

“Treatments, such as those you undergo in a salon, are deeply personal,” says psychologist Angela Logan. “By nature, people want to be where they feel safe and secure, and that extends way past basic safety. When it comes to choosing a salon, for example, the feelings that your business evokes for someone are hugely important.”

It begins with your branding

Have a look at your logo, your shopfront and your social media. Is it welcoming and upbeat? “People make their first impressions of a brand subconsciously,” says marketing expert, Jerry Nichols. “The colours, the fonts - they all have the ability to make someone feel at ease and intrigued, or to have them look away.”

If your budget doesn’t extend to a marketing agency, create your own testing by showing friends and family – or even customers – different options of branding, and ask their first thoughts, or words that come to mind when they see each.

You’ll quickly gain an idea of what feelings the images evoke.

Tell your story

We’re living in a society where – thanks to social media – it’s the norm to know people’s personal stories. “use yours to create an emotional buy-in from your audience,” says Jerry.

“Tell them why you love a product or treatment personally.

Tell them how excited you are to see your clients happy with the results you achieve for them. If people buy into you, then they’re more likely to feel an affinity with your salon.”

Share your customers’ stories

Before-and-after photos are great, sure, but a real, in-depth recommendation is better, says Jerry. “A video is ideal, of a customer who is comfortable talking to the camera about their journey with you and your salon. Have them discuss what made them visit in the first place, their concerns, the treatment they had and their results. Have them refer to the therapists by name. Evidence of an emotional journey will encourage others to also commit.”

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NEWS ARE YOU PREPARED FOR A VERY DIFFERENT CHRISTMAS SEASON? 2020 is set to be a Christmas trading season unlike any other.

The festive season may be barrelling toward us, but customer behaviour is likely to be very different this year.

Here are some ways you can prepare now, to ensure your end-of-year is as profitable as possible.

Start early

And by “start early” we don’t mean ramming festive marketing down your clients’ throats. Na-ah. We mean pushing series of treatments to get their skin/brows/lashes/ tan/nails in tip-top shape by Christmas-party time. “With close to everyone effected by the pandemic in some way, they’re going to be less likely to be throwing cash at their own wellbeing,” says retail behaviour expert, Claire James.

“But if you can sell the idea of a package, where they pay in bite-size pieces as they go, starting now, it’s guaranteed money in your pocket, and more palatable spending for your customer.”

Vouchers for the win

Remind your customers (both in-store, on your site and via socials) that you have gift vouchers available and that these are the perfect gift for Christmas. “Offer tiers of bundles to make them more affordable and to encourage customers to buy more,” says Claire. “If you’re selling $50 vouchers,

perhaps a customer is entitled to $10 off if they buy two, $20 off if they buy three, and so on.”

Day-later services

If your salon isn’t hooked up with AfterPay or an alternative buy-now-pay-later scheme, then you need to be.

“Particularly at Christmas, people want to spend as little in one big lump as possible,” says Claire. “Using one of these schemes is of no risk to you, as the provider pays the salon in whole, and your customer pays it back to the provider in instalments. In fact, many people will choose a store, salon or clinic based purely on whether they offer this service.”

UNIVERSAL AESTHETICS LAUNCHES FIRST TRADE-ONLY BEAUTY DESTINATION Beauty Collective PRO (BCP) is a one-stop beauty destination for professionals.

Salon owners are now able to stock up on Pevonia, ELES Cosmetics, Phytomer, Medicalia and Vie Collection from the comfort of their salon, or their PJs at home, because #COVID. Beauty Collective PRO (BCP) is the first professional website where registered salons and spas are able to purchase product, including “trade only” products and prices, have access to marketing and sales tools, as well as glean a tonne of advice.

“It’s an online platform where professionals can download both educational videos and marketing resources at any time, stay informed with the latest and greatest industry news and updates, have access to monthly promotions, earn online rewards points to use towards future purchases and earn a passive income through the BCP online partner program,” says a representative of BCP. Joining and accessing the benefits is easy. All you need to do is head to www.beautycollectivepro.com.au and register your details, wait to receive your confirmation link to activate your account then you are ready to explore the site! If you like what you see and want to place an order, you simply have to click on the ‘become a stockist’ button on the website.

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NEWS COULD AN EMPLOYEE SHARES SCHEME BE THE COST-CUTTING SCHEME YOU NEED? A shares scheme could reduce the need to cut staff.

Avoiding making staff redundant has been the theme for much of 2020. While government subsidies and reduced hours have helped somewhat, if you’re panicking about what to do once the hand-outs dry up, it could be time to consider an employee shares scheme (ESS).

As the name suggests, an ESS involves allocating company shares to your team members.

According to a statement from the government’s MoneySmart, “Companies use share schemes to attract, retain and motivate employees. They also align employee interests with those of shareholders.” In other words, it’s an incentive for your staff to stay on board because even though things may be tough now, when things get better, they stand to make more money.

There are different ways of paying for shares, such as: • salary sacrifice over a set period, say six months: when you and your staff agree to pay a portion of their pre-tax salary as an additional contribution to their superannuation. This can be a tax-effective strategy and usually suits middle to higher income earners.

• dividends received on shares: a payment made by a company to its shareholders. The payment is a share of the profits of the company and is based on the number of shares a person holds. A franked dividend consists of profits the company has already paid tax on.

• a loan from your employer • full payment up front Staff may be eligible to receive shares as a performance bonus, or as remuneration instead of a higher salary.

Larger companies typically offer ‘ordinary shares’, which give an equity investment in raw company, that is, an investment where staff buy and hold shares in a company or property from which they expect to receive income and capital gains.

In a smaller company, staff may get dividends only, which means you don’t get other shareholder rights, such as a vote at the annual general meeting.

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THE CANCER-CAUSING CONDITION BEAUTY WORKERS NEED TO KNOW Customers are presenting with a condition that can be more serious than it looks.

Any beauty worker in Australia will tell you that one of the leading requests is for help with sun-damaged skin. Whether it’s pigmentation, wrinkles or dehydration, you name it, our beauty workers have seen it.

And now, more than ever, customers are presenting with another sun-induced condition: actinic keratosis.

According to skin expert Nicola Kropach, “Actinic keratosis is a rough and often bumpy patch of lesion that forms on the skin. These light to dark coloured patches can be found on the scalp, back of hands, face, ears, back of forearms, the neck and shoulders and can sometimes be as big as a 20-cent piece.

Developing actinic keratosis increases your risk of skin cancer and if it’s left untreated it could develop into squamose cell carcinoma, which is a form of skin cancer.”

Given its seriousness, skin therapists need to be aware if the condition, given that a significant number of dangerous skin conditions are often discovered during beauty routines. Just like melanomas, actinic keratosis can appear years after sun exposure, which has resulted in the condition most commonly presenting in customers aged in their forties.

“Anyone can develop actinic keratosis; however, most people are in their 40’s or over and have a long history of sunburn, live in a sunny area, have light coloured skin and have a tendency to burn in the sun,” says Nicola, highlighting that by the time the condition appears, it can be too late to treat.

“Prevention is the best form of treatment of actinic keratosis,” says Nicola. “Lifestyle changes and an awareness of exposure to UV light as well as taking proper precautions when out in the sun are all ways to prevent these patches from arising. I recommend to always protect your skin from UV rays with broad spectrum sunscreen like Aesthetics RX Sunscreen with Zinc SPF 30 and use a UVA and UVB protective moisturiser every day like Aesthetics RX Daily Moisturiser Hydrating.”

Importantly, Nicola says that if you do notice the signs of actinic keratosis in a client, encourage them to immediately see a doctor. “Seeking medical advice from a doctor or dermatologist is advised due to the condition being pre-cancerous.”

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NEWS 18

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GOOGLE GIVES SALONS FREE SPACE IN GOOGLE SHOPPING If you haven’t sorted out your online retail offering, here’s a quick fix.

We’ve said it a million times – 2020 is the year for your salon to have really focused on online product sales. But for every salon that had a site set up and ready to go, there was another that didn’t. And as a result, potential retail sales disappeared into thin air.

If you’re one of those salon owners that doesn’t have an online offering, you’re going to want to hear this: Google has announced that Australian businesses will be able to list products for free on the Google Shopping platform.

In the blog post announcing the change, Google Australia’s industry director Renee Gamble said the change will mean retailers will gain “free exposure to millions of people who come to Google every day for their shopping needs, regardless of whether they advertise on Google. For shoppers, it means more products from more stores, discoverable through the Google Shopping tab.”

Ms Gamble said that the gesture was an effort to support small businesses through enabling them to establish e-commerce platforms where they may not have been able to before.

“Retailers have played a vital role in Australia’s response to COVID-19, battling through a tough economic environment… and supporting jobs,” she said.

SALON OWNERS LOBBY AGAINST ELECTRONIC PAYMENT MERGER Salon owners are bracing themselves over the proposed merger of electronic payment systems NPP Australia, Bpay and Eftpos.

The merger of payment systems brings with it the emergence of a single payments option, which inevitably leads to a riser in the cost of processing transactions.

“As a general rule, whenever the major banks have an agenda to merge entities to streamline processes, alarm bells warning of the impacts on competition should sound,” AACS CEO, Jeff Rogut, said. “Even prior to the pandemic, tapand-go payment options were increasingly being favoured by consumers. Now, they are overwhelmingly the preferred way for people to make transactions. The proposed merger of payment systems which provide the infrastructure for these transactions will have obvious, significant impacts for businesses everywhere,” Mr Rogut added. “But for small businesses, the ramifications could be major. With no competition, there is no mechanism for the market to control price and alleviate cost increases for these businesses at this delicate economic time. Nor is there any impetus to improve

the level of customer service provided to both merchants and their tap-and-go customers.”

As a result, small-business advocacy groups, including salons owners, have joined forces to voice their concerns over the proposed merger.

“We believe it is now time for the Reserve Bank to step up once again and insist that all businesses have the choice to process electronic payments through the network they choose to reduce their costs,” Rogut said. “This extends to ensuring there’s competition in the market. The consolidation of payment platforms into a single provider will have the opposite – and dangerous – effect,” Mr Rogut said.

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NEWS 20

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YOUR SALON NEEDS VIDEO If you want customers to believe in your treatments, you need to show them...via video.

According to a recent survey by Search Engine Journal, 52 per cent of consumers will review videos of a product or treatment before making a purchase. For a salon owner, that means that not creating a video component to your marketing efforts could be diabolical.

“The thought of creating video can be terrifying to some business owners who would prefer to stay behind the scenes. But consider this: while you’re finding excuses not to create video, your clients are watching someone else’s,” says marketing expert Alex Black. “People think that to create

video, you need to spend a fortune, hire all the gear and a production company, but really, that’s a waste of money.”

Instead, all you need is an iPhone and a willing model if you’re going to be showcasing a treatment. “If people are going to part with cash, they want to see that you know what you’re doing,” says Alex. “So set up your camera or phone in the salon, and chat away while you’re carrying out the treatment. Explain what you’re doing, the results you’ll see and why it’s a great treatment. This generation is all about seeing it with their own eyes, so upload the video to your Instagram, Facebook, TikTok.” While the information-hungry consumers will also be keen to watch you carry out a treatment, they’re also not likely to simply take your word for it that it will work, says Alex. “Don’t release the video until enough time has passed and so you can include an image or footage of the results. Add this to the end as a ‘before and after’ element, and your would-be customers should have all the evidence they need to commit.

That said, video doesn’t only have to be about treatments. Customers want to know you, so Alex recommends including some personal video among the professional content. “If you’re a brow expert, why not do a video of you getting ready to go out one night, and make your brows the star off the show? Walking the talk goes a long way to building customers’ trust.”

HOW TIKTOK LED TO A 1000% INCREASE IN SALES FOR THIS BEAUTY BUSINESS With no marketing budget, the entrepreneurs tried their luck at the social media platform.

There aren’t a lot of beauty businesses that can claim to have boomed during the lockdown phase of the pandemic, but for Yarra Valley’s My Glow 2, the period saw a more than 1000% increase on sales – and co-founders Catie O’Neill and Olivia Burrows are adamant the success is down to their TikTok videos.

My Glow 2, which sells a silk exfoliating glove as its flagship product, was established in November, after Catie visited Turkey and experienced one of the country’s famed Hammam spas, where the mit is used to slough off dead skincells.

By the end of 2019, they figured the rapidly growing TikTok platform could double as a marketing tool for their brand, given its infancy and therefore limited budget.

After discovering that simple product shots weren’t getting them the traction they were after, they spent time watching what other small businesses were doing to gather a massive following, and noticed that other small businesses were gaining traction by showcasing the behind-the-scenes of their business.

“The strategy became to build an account to showcase a real and raw insight into our business and personal lives,” says Catie, noting that the new method of posting has earned them a following of 195,000, 33 million accumulated views and, ultimately, a 1077% increase in sales.

Unlike Instagram, TikTok isn’t a curated collection of beautiful images. “Offer value to your community that they cannot receive anywhere else,” says Catie. “TikTok is all about authenticity and being real; think outside of the box when trying to show this.”

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VIEWPOINT

No Cash

NEEDED

The way beauty salons do business has changed rapidly during the past 12 months and a new report has discovered the rise of a cashless growth spurt when it comes to transactions. Anita Quade takes a look at the new way we transact.

A NEW REPORT from payments company Square reveals that Australian businesses, including the beauty sector have experienced a cashless growth spurt amid the Coronavirus pandemic, with one in three businesses turning effectively to cashless over recent months.

The report, titled Cashless Payments and the Pandemic in Australia, reveals how the pandemic has changed the way we buy and sell with cash.

“As the COVID-19 pandemic began to sweep across Australia, so too did health and safety concerns among business owners,” said Colin Birney, Head of Business Development at Square Australia. “This raised questions of how to properly conduct business and accept payments during social distancing and stay-at-home mandates. The result has been a significant shift by many Australian businesses away from cash, although we have seen variances across industries and in different parts of the country.”

Crunching the numbers from millions of transactions at thousands of Square businesses nation-wide between January and June 2020, the report found that April was the month that saw the biggest drop in cash use across the country.

The ACT saw the most substantial abandonment of cash, with cash payments plummeting there from 42 per cent of transactions in January to just 14 per cent of sales during April.

AS THE COVID-19 PANDEMIC BEGAN TO SWEEP ACROSS AUSTRALIA, SO TOO DID HEALTH AND SAFETY CONCERNS AMONG BUSINESS OWNERS 22

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WHAT THE EXPERTS SAY: Tasmania, South Australia and Victoria weren’t far behind, with cash sales in those states also dropping by more than half over the same time period. On the other end of the spectrum, the Northern Territory remained the most committed to cash, with around one in five Territorians (19 per cent) still opting to pay with physical money during the peak of the pandemic’s first wave.

From an industry perspective, charitable organisations have shifted most dramatically away from cash, with donations made in cash dropping by more than half, from 46 to 23 per cent. Cash payments at cafes and restaurants also dropped by more than half, from 36 to just 14 per cent.

Professor Steve Worthington from Swinburne University Business School says the ongoing pandemic is only serving to sharpen the shift we’ve seen over recent years, where consumers and businesses are increasingly prioritising digital forms of payment.

OVER THE PAST FEW YEARS, WE’VE NOTICED A NATURAL DECLINE IN CASH PAYMENTS. MOST OF OUR CUSTOMERS ALWAYS TAP-AND-GO BECAUSE IT SUITS THEIR BUSY LIFESTYLES. HOWEVER, SINCE COVID-19 HIT WE’VE DEFINITELY NOTICED AN INCREASE IN CONTACTLESS PAYMENTS. “There are a number of factors contributing to the steep decline in cash use as a direct response to the pandemic,” said Professor Worthington.

“For consumers, fears over social distancing and a preference to minimise contact with physical currency is likely to be top of mind. What’s more, with banks closing branches, reducing operating hours and fewer ATMs available, there’s less cash in circulation. Combining that with the fact that many businesses favour digital payments for speed and security, there’s less incentive now for any of us to carry cash.”

Locally, many business owners have opted to make the choice for their customers, turning operations effectively cashless in a bid to keep their staff safe.

Gold Coast-based Lash Spa’s owner and managing director Melissa Bergen agrees and says over recent months contactless payments have been on the rise.

“Over the past few years, we’ve noticed a natural decline in cash payments. Most of our customers always tap-and-go because it suits their busy lifestyles. However, since COVID-19 hit we’ve definitely noticed an increase in contactless payments. Those few clients who were using cash have started using their cards now - it’s faster and safer so makes sense for the customer and our team.” n For details check out: www.square.com

COLIN BIRNEY

Head Of Business Development At Square Australia “As the COVID-19 pandemic began to sweep across Australia, so too did health and safety concerns among business owners. This raised questions of how to properly conduct business and accept payments during social distancing and stay-at-home mandates. The result has been a significant shift by many Australian businesses away from cash, although we have seen variances across industries and in different parts of the country.”

FELIPE CHACON

Economist At Square “We’ve been analysing payment trends in the US, Canada, Japan, Australia and the UK, and all these major markets show the same dips in cash use that align with when their local governments introduced stayat-home mandates and business trading restrictions. Businesses and consumers across the world have become more reluctant to handle cash at a time when health and mitigating the spread of germs is their top priority.”

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COVER STORY

MEET SACRED NATURE

BY Comfort Zone.

Carbon Negative. Organic. Vegan. B Corp. Game Changer.

In an industry based on beauty, there’s an ugly problem. And it’s costing the earth.

Anita Quade talks with Davide Bollati, President of the Davines Group, which includes Comfort Zone and Skin Regimen, about the urgency and importance of sustainability and their role in mitigating the climate crisis.

IN THE VERY topical documentary by Sir David Attenborough ‘A Life on This Planet’ he says “climate change is real, our planet is in decline because of human degradation . We humans are sending this planet into decline, replacing the wild with the tame. If we don’t act quickly, we are headed for disaster.

If together we act now, we can put it right”. Sir David has spent almost 70 years exploring the planet and he has witnessed the change firsthand.

Davide Bollati, President of Comfort Zone agrees: “The next 10 years are fundamental to reverse the current economic and social paradigm that has become unsustainable. “Economy” and “Ecology” have the same etymological matrix: we must return to their right interdependence and balance to regenerate our planet and society.”

It’s a call to arms for governments, companies and people to act, and the vision of Comfort Zone has never been more relevant.

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Comfort Zone is not about a product, or a brand. It’s about a way of life.

The company exists to drive to change the world for good and to help the industry lift its game. All without compromising on a product that delivers results, and an exquisite experience at the hands of skilled therapists.

At the centre of the philosophy is the home of brand, the Davines Village in Parma, Italy where the global HQ office, R&D labs, production and logistics are based.

And if you visit (in true Italian style, everyone is welcome!), you’ll join the team in a 3-course lunch in the on-site restaurant with seasonal menus by a Michelin star chef made from produce grown at the Village.

But it’s not all beauty and lunches. There is hard work to be done when you’ve got ambitions as lofty as this, and it all starts at home.

The House of Sustainable Beauty Designed by world-renowned architect Matteo Thun, the Davines Village is a place where ethics and aesthetics co-exist in harmonious balance. Every aspect of the pulsating heart of Comfort Zone is considered to capture nature – from renewable energy and recycled water to an 11-kilometre green belt of trees planted en-route to Milan to capture and neutralise C02 emissions.

The Scientific Garden is an on-site open-air laboratory and home to more than 6,000 plants from around the world including medicinal and aromatic plants. It’s the starting point for all product R&D to grow, harvest, extract and test plant-based ingredients for the phyto-nutrient performance and potency.

Certified B Corporation, doing business for good In 2016 the Davines Group joined the family of B Corporations with the purpose of improving their positive impact on people and the planet. As a B Corp certified business, the Davines Group meets the highest standards of social and environmental performance, public transparency and legal accountability. It’s about doing business better. Other globally recognised B Corps include Kathmandu, Pablo & Rusty’s, TOM Organic and Who Gives A Crap. Find out more at bcorporation.net.

The Scientific Garden at Davines Village is an outdoor laboratory that is home to over 6000 plants and where Sacred Nature began. Take a digital walk within the Scientific Garden at www.comfortzoneskin.com You’re invited to join Comfort Zone for their FREE On Air Worldwide Digital Event on 1st December from 6pm to 7:30pm. Save the date and further details including link to register will be posted on Comfort Zone Australia Social Media. Follow for details IG @comfortzoneanz FB @comfortzoneanz

Sacred Nature: Bioregenerative Skincare Bollati said “We need to rewrite the progress. A product has to be part of the solution, instead of part of the problem: this means to embrace regeneration and revolutionise the way we formulate, select the ingredients and design our ranges”.

The launch of the new Sacred Nature capsule collection stands true and tall in the category of sustainable, ethical and bio-regenerative skincare. A game changer at working to mitigate our climate crisis and to give back with a carbon negative product range that is vegan, Cosmos Organic, EWG Certified and free from silicones, parabens, mineral oil, artificial colorants and SLS. All with independent clinical testing for proven efficacy to deliver results.

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COVER STORY

The range features bio-fermented, phyto-active antioxidants in the Scientific Garden Extract™ from myrtle, elderberry and pomegranate grown in Italy to support organic and regenerative agriculture, biodiversity and local communities. Combined with additional specific biotechnological actives for each individual formulation to defend the skin against environmental aggressors, stimulate cell renewal and optimise skin balance and resilience.

The Sacred Nature collection treats universal skin concerns with dermo compatible, biomimetic textures suitable for even the most sensitive skin: • Cleansing Balm 110ml RRP $60* • Youth Serum 30ml RRP $115 • Exfoliant Mask 110ml RRP $80 • Hydra Cream 50ml RRP $105* • Nutrient Cream 50ml RRP $105 • Body Butter 220ml RRP $90 • Hand & Body Soap 115g RRP $40 *Also available in backbar sizes

The Sacred Nature Facial Rituals

WE HAVE BEEN TALKING ABOUT SUSTAINABLE BEAUTY FOR MORE THAN FIFTEEN YEARS – BEFORE IT WAS FASHIONABLE, EXISTENTIAL AND STILL VERY UNKNOWN. WE STRIVE FOR PRODUCTS THAT WOULD TAKE CARE OF THE CONSUMER BUT ALSO THE PLANET. BUT NOW WE MUST GO ONE STEP FURTHER, TOWARDS A REGENERATIVE ECONOMY THAT NOT ONLY REDUCES ITS IMPACT, BUT ALSO GIVES BACK RESOURCES AND VALUE TO THE PLANET AND THE PEOPLE. Davide Bollati

The foundations and future of Comfort Zone are in the hands of professionals with two customised facials featuring five professional-only formulations: • Regenerative Elixir (50 min) a youth enhancing regenerating treatment with pomegranate seed Powder Scrub exfoliation, a choice of hydrating polyglyceride Rubber Mask or remineralising Glow Clay Mask with a unique 7-step regeneration massage technique for instant plumping and firming.

• Regenerative Hydra (30 min) a revitalising express facial with a pomegranate seed Powder Scrub exfoliation and hydrocolloidal Hydra Mask for instant, deep hydration and radiance.

CO2 Negative… Ethio Trees and 1% for the Planet The collection is CO2 negative thanks to choices made in design and production, as well as to the proprietary Ethio Trees CO2 compensation project (ethiotrees.com). Finally, through participation in the 1% For The Planet initiative (onepercentfortheplanet.org), a percentage of profits is donated to support environmental and social sustainability projects.

Join Sacred Nature and be the change you seek To find out more and to experience Sacred Nature, contact BLC Cosmetics Customer Service on 02 8667 4695 or customerservice@blccosmetics.com.

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A final word…

You can find Comfort Zone in the world’s leading resorts, spas and salons including W Hotels, SO/ Hotels and the Peppers and One Spa groups in Australia. n Comfort Zone is exclusively distributed in Australia and New Zealand

by BLC Cosmetics. blccosmetics.com

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Products

FOR PREGNANCY Free of parabens, fragrances and questionable chemicals, these skincare products are perfect for use on mamas-to-be.

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PREGNANCY

LEFT Edible Beauty No. 4+ Tinted Vanilla Silk Hydrating Lotion SPF15 Edible Beauty admin@ediblebeautyaustralia.com PCA Skin Body Therapy - Advanced Skin Technology 1800 648 851 Photoskin Pregnancy Oil for Stretch Marks - PhotoSkin 0406 591 252 QED Skincare Wrinkle Rewind Repair Serum - QED 02 9388 9397 Skin Regimen Enzymatic Exfoliating Foaming Powder BLC Cosmetics 1800 659 777 SkinCeuticals C E Ferulic - L’Oréal Australia 1300 101 411 Sodashi Balance Clay Cleanser with Lime - Sodashi 08 9336 6837 SPACEUTICALS Super C+ Ultimate C Serum Waterlily Skin Body and Spa 07 3390 3988 Vanessa Megan Rose Hydrosol Pore Refining Toner Australian Natural Beauty Co. 02 9568 5264

ABOVE Alpha-H Vitamin B Serum - BLC Cosmetics 1800 659 777 Aspect Probiotic Mask - Advanced Skin Technology 1800 648 851 Biologi Bf Hydration Body Serum - Biologi 02 6686 3455 Clemence Organics Ultimate Face Crème Clemence Organics 02 4787 5177 ESK Enlighten Serum - ESK Care 1300 884 875 La Mav Skin-Brightening Anti Dark-Circle Eye Gel La Mav 1300 052 628 Madre Mama Mantra Pills - Madre 0412 459 638 organicspa Skincare Beautybalm organicspa skincare - 02 6680 3266 Wrinkles Schminkles Wrinkle Relieving Silicone Pads Eye Smoothing Kit - Wrinkles Schminkles 1300 620 122

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FESTIVE FEELS Enter party season, along with countless reasons to shimmer and shine your way through your makeup kit.

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MAKEUP

ABOVE Top Effects with LacQ3 in Trust Me I’m Faking - Young Nails 1300 766 121 Color Club Coated One Coat Nail Lacquer in One-Step Age of Aquarius - GlamaCo 1300 343 572 Hava Beauty Co. Luxe Individual Lashes in D Curl - Hava Beauty Co. hello@havabeautyco.com.au Innovator Cosmetics Insta Look Mascara - Salon Supplies and Furniture xxx Issada Mineral Loose Glitter in Amethyst - Issada 07 3904 2288 Jane Iredale Bronzer in Rose Dawn - Margifox Distributors 1300 850 008 Mavala Nail Color Cream in Portofino - Cosimer 03 9645 1933 Nee Make Up Spark Lipstick in Love is Red - Masters Beauty International 1300 470 648 Wimpernwelle of Germany Glimmer & Glitter in Turquoise - SalonQuip 03 9767 2777 LEFT Adorelle Signature Nail Polish in Bright Red - Salon Supplies and Furniture 1300 797 656 Color Club Nail Lacquer in Snow Flakes - GlamaCo 1300 343 572 Kerstin Florian Beauty Skin Renewing Foundation - BLC Cosmetics 1800 659 777 Rude United Shades of Glitter Palette - GlamaCo 1300 343 572 SNS Nail Lacquer in 103 - SNS 0431 877 455 The Quick Flick Perfect Wings Eyeliner Stamp in Intense Black - The Quick Flick 0422 480 406 Youngblood Mineral Cosmetics Illuminator - Professional Beauty Solutions 1800 625 387

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FROM Beauty WITHIN Maintain the health of your skin from the inside-out with these nutrient-packed ingestibles.

Beaute Pacifique La Forte Food Supplements - Beaute Pacifique 03 9562 0513 BetterBare ImmuneBare Elderberry & Kakadu Plum Gummies BetterBare hello@betterbare.co Edible Beauty Beauty Dew Hair, Skin & Nail Support Edible Beauty admin@ediblebeautyaustralia.com Salubre Digest & Detox Tea - Salubre 03 9888 4129 The Collagen Co. Premium Collagen Peptides - The Collagen Co. 0432 839 082 Vani-T Lumiere Collagen Beauty Elixir - Vani-T 08 8206 8700 32

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SKINCARE

Beauty Boosters Glow Getter Tablets - Beauty Boosters 1800 637 697 Bestow Beauty Powder - Professional Beauty Solutions 1800 625 387 Nutra Organics Collagen Beauty - Nutra Organics 02 6672 4798 Truth Origins Shield Vitamin C - Truth Origins talk@truthorigins.com.au Vita-Sol Collagen Boost Pure Marine Collagen - Vita-Sol admin@vita-sol.com WelleCo The Super Elixir Daily Greens - WelleCo 08 9284 6002

Turn over to read Irene Prant alos’ insight on th e link bet ween th e skin and the gut

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SKINCARE

CHINESE MEDICINE PRACTITIONER AND FOUNDER OF SALUBRE, IRENE PRANTALOS SHARES HER KNOWLEDGE ON THE LINK BETWEEN THE SKIN AND THE GUT:

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PB: How does the condition of the gut affect the condition of the skin?

PB: In three words, what should we all aim for to achieve great skin?

IP: “Our gut is the powerhouse to our entire body.

Certain foods, medications, stress, and alcohol can cause healthy gut function to be compromised, allowing unmetabolised toxins to enter the bloodstream instead of being expelled through the large intestine. When these toxins enter our blood, our immune system recognises this as being an invasion and so elicits an immune response to protect the body. A person is completely unaware of this response until it starts to show up as symptoms that typically present as skin issues. This can range from skin dryness and sensitivity, acne, eczema and psoriasis just to name a few. The response by anyone challenged by skin health issues is to look at their health from the perspective of their whole body and not just that area of health that is presenting symptoms.”

IP: “Water, nutrition, and meditation. Water hydrates our body to help millions of physiological processes to happen effectively and to keep our body healthy. Consuming a nutrient-rich diet allows for vitamins and minerals to enter the bloodstream and deliver these nutrients straight to the depths of our skin, which leads to healthy rejuvenation of skin cells that will eventually migrate to the top.

Meditation is a great way to calm the nervous system and encourage ‘zen’ chemicals to be released. Combining all these elements will lead to a balanced body that in turn will lead to beautifully healthy looking skin.”

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Treatment

removes pollution toxins

reoxygenates the skin

100%

OF WOMEN TESTED OBSERVED RADIANT SKIN FRESH COMPLEXION

For further information please contact HAMAYA INTERNATIONAL on: 1300 811 024 OR guinot@hamaya.com.au

WELL TO DO Achieve a calming and scent-sational atmosphere in your salon or spa with our selection of wellness products.

Beauty Fridge Gua Sha - Beauty Fridge hello@beautyfridge.com Dermalogica Conditioning Body Wash - Dermalogica 02 8437 9600 Haloskin Face & Body Scrub - Masters Beauty International 1300 470 648 Lumira Paradiso Del Sole Scented Candle - Lumira info@atelierlumira.com Peggy Sue Bath & Body Oil - Peggy Sue hello@peggysuesoaps.com Salt Lab Magnesium Oil - Salt Lab wholesale@saltlaboratory.com Skinstitut Quick-Fix Calming Sheet Mask - Skinstitut info@skinstitut.com

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WELLNESS

asap Revitalising Handwash - asap 1300 131 970 Byron Bay Skincare Hand Sanitiser - Byron Bay Skincare 02 6680 3266 Cedar and Stone Cedarwood & Kelp Bath Salts - Cedar and Stone 07 5568 7460 Compagnie De Provence Moisturizing Hand Cream - Agence de Parfum 02 8002 4488 Guinot Hydra Beaute Mist - Hamaya International 1300 811 024 Palm Beach Aromatherapy Diffuser and Essential Oils - Palm Beach Collection 02 9999 4001 UMA Pure Calm Wellness Oil - UMA contact@umaoils.com

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Commence your countdown to Christmas with our curation of must-have gifting solutions.

25 24 Skinstitut Limited Edition Gold Standard Brightening Mask Skinstitut info@skinstitut.com

Circa Home Liquidless Diffuser Set Circa Home 02 9757 3080

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Trinny London BFF De-Stress Tinted Serum Trinny London tlc@trinnylondon.com

Aesthetics Rx Anti-Ageing Rejuvenation Kit Aesthetics Rx 08 7225 6489

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Dermalogica x Julie Wilkins Makerie Studio Your Super Rich Reveal Kit Dermalogica 02 8437 9600

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20 Natural Look Summer Kiss Bronzing Spray Pack Artav Australia 1800 805 276

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Glasshouse Spinning Carousel and Soy Candle in A Tahaa Affair Sapphire Group 02 9757 3080

Jane Iredale Poppers in Shimmer and Dazzle Margifox Distributors 1300 850 008

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LYCO-BRONZE SelfTanning Foam + Mitt Duo - LYCON Cosmetics Australia 07 3004 6200

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XMAS GIFT GUIDE

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La Sante Aromatherapie Roller Oils - La Sante lasantecandles@outlook.com

mesoestetic Ampoule Gift Pack Advanced Cosmeceuticals 1800 242 011

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Aspect Glow Kit Face and Body Indulgence Advanced Skin Technology 1800 648 851

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asap B+ At Home Face Mask Kit asap 1300 131 970

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Sisley Black Rose Cream Mask Gift Set - Sisley Paris 1300 780 800

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Tony & Munro The Set for Men - Tony & Munro hello@tonyandmunro.com

8 7 Ginger & Me Nourish Kit - INSKIN COSMEDICS 02 9712 8188

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Baby Foot Original Exfoliant Foot Peel Packs for Men and Women - Baby Foot Australia New Zealand 0434 272 444

Payot Blue Techni Liss Gift Pack Payot 02 9874 1166

Zoya Professional Lacquer in Greta - SA Beauty Supplies 08 8297 8172

XMAS GIFT GUIDE

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Nikkia Joy Cosmetics Illuminate Luxury Highlighting Palette Nikkia Joy Cosmetics info@nikkiajoycosmetics.com

organicspa Skincare The Essential Ensemble organicspa skincare 02 6680 3266

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The Ordinary The Daily Set DECIEM 1800 626 540

Pure Fiji Tropical Christmas Cracker Professional Beauty Solutions 1800 625 387

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One Figure Beauty Lash Duo Kit One Figure Beauty info@onefigurebeauty.com

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Silvi Anti-Acne Pillowcase Silvi 0413 590 565

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COSMETIC CHEMISTRY You know which products your clients love and are well versed in their benefits, but do you really know how each formula works, and can you wrap your head around an ingredient list.

By Sean Abel TO GIVE YOU a deeper understanding of the challenges cosmetic chemists grapple with when formulating winning products, I wanted to take things back to basics with a beginners’ science class. Welcome to Cosmetic Chemistry #101. Will you pass or will you fail?

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SUNSCREENS & SHINE

One of the first things we consider when formulating a product is whether an oil-in-water (O/W) or water-in-oil (W/O) formula will give the desired outcome. Each type has its pros and cons, and some product categories naturally lend themselves to one or the other.

Did you know the chemical and mineral filters used in sunscreens generally perform better in an oil base – that is, a water-in-oil formula? Oil helps increase the performance of sun protection chemicals, making it easier for chemists to achieve a higher SPF rating for their formulas. To ensure sunscreens perform at their optimal function (to protect the skin from damaging UV rays), we therefore tend to formulate in an oil base, rather than a water base.

However, formulating this way does not always give the best cosmetic outcome. A greasy feel or look is the reason consumers are often noncompliant, particularly those with combination or oily skin.

While more difficult, it is also possible to create an oil-in-water sunscreen formula. The majority of the formula being water rather than oil results in a formula that is lighter, mattifying and easy to spread, with greater cosmetic appeal to many consumers.

What is the difference between an oilin-water and a water-in-oil-formula?

COSMECEUTICAL CLEANSERS, SURFACTANTS & CHARGE

You’ve no doubt heard the old adage, “oil and water don’t mix.” Well, they do – but it requires the help of an emulsifier. An oil-in-water (O/W) emulsifier allows oil droplets to be dispersed in a water base. The opposite applies for a water-inoil (W/O) emulsifier – that is, it enables water droplets to be suspended in an oil-based product.

As for which one is best? That largely depends on the type of product being formulated, and the skin type it is targeted towards. Often used in creams and serums, oil-in-water skincare formulas are generally lighter, easily absorbed, able to layered and quick drying. However, they can also be sticky or tacky due to the gums used to thicken them – especially if they are a serum.

Mostly used in sunscreens and rich night creams, water-in-oil formulas are more moisturising; however, they will often leave a residue of oil. While not ideal for an oily or acneprone skin, they’re great for clients with lipid-dry skin who require something deeply nourishing.

There are a number of factors that distinguish a quality cosmeceutical cleanser from a standard cleanser, starting with the surfactants that are used.

OIL-IN-WATER VS WATER-IN-OIL

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#101

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Did you know cleansers use multiple surfactants in just one formula?

You may not know this, but for cleansers to perform at their optimal function (to clean the skin thoroughly), we formulate them with multiple surfactants (the ingredients that create bubbles). The more surfactants used in a cleanser, the more expensive it becomes to formulate.

Did you know cleansers have charge?

Some surfactants will come with charge and some without charge. The charged surfactants are called anionic and the neutral ones are called nonionic. Anionic surfactants will use the charge and foam to remove dirt and oil from the skin. Non-ionic surfactants will use surface pressure and foam to remove the dirt, resulting in a gentler, but less thorough clean.

Achieving a balanced clean Cosmeceutical cleansers are unique because they will formulate with both negative and neutral charges to achieve the best result, where standard (noncosmeceutical) cleansers will not. This is what makes a cosmeceutical cleanser

Cream versus foaming cleansers Have you ever wondered then, how a cream-based cleanser cleans the skin if it doesn’t create bubbles? While the high levels of surfactants in foaming cleansers results in a deep, thorough clean, cream-based cleansers help to gently dislodge dirt and oil with surface pressure, rather than the use of foam.

The deep cleansing action of foaming cleansers makes them best suited to an oily or combination skin – as they can be drying, whereas cream-based cleansers are an excellent option for dry, mature and sensitive skin. Typically formulated with non-ionic surfactants, they are more gentle and less disruptive to the acid mantle and skin barrier.

Are actives in cleansers a waste of time?

I’m often asked this question and the answer is, yes and no. While I am a firm believer in the benefits of acids and Vitamin C in cleanser (which I’ll soon discuss), the truth is most actives have little benefit when added to a cleanser.

Actives like peptides and most vitamins need to be on the skin for a prolonged period of time for them to work and have a therapeutic effect to the skin.

So, while savvy marketers will often promote cleansers as containing “actives”, these products often won’t do what you may think they are doing.

Acid cleansers Alpha-hydroxy and beta-hydroxy acids, such as glycolic and salicylic acid, can be a great inclusion in cleaners for ageing or congested skin. Helping to cleanse and refine the skin, the acids help to speed up cellular turnover and unclog pores for a clearer, smoother complexion. And benefits can be seen even with just a 30 second exposure once or twice daily.

Cleansers are therefore a great way to expose your client’s skin to acids if a leave-on product will be too intense or irritating.

Vitamin C cleansers Did you know cleansers can use Vitamin C to help protect the skin? As mentioned, most actives don’t work if they don’t remain on the skin and are therefore redundant in cleansers. Vitamin C is a little different. With an antioxidant rather than therapeutic effect (when used in a cleanser), it can instantly neutralise free radicals on impact.

HOW TO READ AN INGREDIENT LIST To get an idea of the percentage of an ingredient used in a particular product, keep an eye out for Phenoxethanol on the ingredient list. This very common and trusted broad-spectrum preservative is used in many products at a concentration of 1%. Any ingredient that is listed below it is included at a concentration of less than 1%.

Another fun formulating fact – ingredients that are included at less than 1% can be written in any order. Anything over 1% must appear in order of the percentage, from highest to lowest.

The difference between alcohol and ethanol Reading an ingredient list is confusing for many, especially when you read ingredients like cetearyl alcohol. At first glance cetearyl alcohol could easily be labelled an ingredient that is drying to the skin. But cetearyl alcohol is NOT ethanol. Ethanol is alcohol – an astringent ingredient that can be drying to the skin.

SKINCARE

special – the fact that we don’t rely on just one surfactant, but multiple to help clean the skin.

It’s a tricky business, however, and formulating a cleanser with too much charge can lead to unwanted irritation. There is definitely an art to formulating a cosmeceutical cleanser and it takes experience to know the right charge (percentage of surfactant) to formulate with.

Ethanol kills microorganisms, hence why it is commonly used in hand sanitisers. Ethanol can be used in some skincare products, like serums to help reduce the tackiness of Vitamin C. It’s also used in products containing salicylic acid (many acne products and peels) to help dissolve the salicylic and also help drive it deeper into the skin. Modern chemistry now can dissolve salicylic acid without ethanol. Ethanol free acne skincare means less drying the skin and less irritation. It also means we can prescribe more frequent applications to speed up results.

Ethanol INCI is generally listed as ethanol, alcohol and SD alcohol.

Back to cetearyl alcohol. Naturally derived from plants, cetearyl alcohol is a mixture of fatty alcohols that functions as a thickener. It is an emulsifier that is commonly used to thicken formulations, improve texture and stabilise ingredients. So, essentially, when you see “alcohol” following a name (like cetearyl), it is generally good for the skin, not bad. Unlike ethanol, it will not dry out the skin, nor create any irritation.

Is Hyaluronic Acid an acid?

Alpha- and beta-hydroxy acids help to exfoliate the skin, so hyaluronic acid (HA) will have the same action, right? Wrong. In fact, it is not actually an acid. Hyaluronic acid is a skin hydrator. Sometimes names are given to ingredients where the origin is unclear, and hyaluronic acid is an example of that.

Hyaluronic acid’s name is derived from hyalos, the Greek word for vitreous. HA is found in vitreous humor, synovial fluid and the umbilical cord. It was first discovered in 1934, by Karl Meyer and John W. Palmer at Columbia University (New York). They isolated HA from the vitreous humor of cattle eyes and measured many of its properties.

HA is found in the body. It is a natural lubricant for the soft tissue that support joints such as hips and knees, helping them to function smoothly. HA is sometimes injected into arthritic joints to ease pain and assist movement.

Over the past few decades, it has become the trusted “fountain of youth” ingredient in skincare.

Due to hyaluronic acid’s anti-inflammatory, restorative and hydrating properties, one application of an HA serum can resolve a number of skin issues almost immediately. Helping to keep the skin functioning in a balanced state. It is helps deliver active ingredients deeper into the skin. Hyaluronic acid is so trusted that we now formulate all Dermaenergy serums in a HA base. n Sean Abel is the Founder and Director of Dermaenergy. www.dermaenergy.com.au

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TOP LOOKS

The

2020

VISION When it comes to the year’s most defining trends, we know to consult the masters of beauty to tell us what to use and how to use it. Here we unpack the looks that have defined the last 12 months and the brands that have secured the best results possible for their clients across each category.

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GREAT LENGTHS We’re all after lashes that are longer and carry more weight. Elleebana is a leader in the education of eyelash extension application and in addition, trains aestheticians on their renowned Lash Lift system as means to achieving the bold, fluttery sets that remain in client demand. Ex-Import 07 5576 6388

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TOP LOOKS

THE FULL EFFECT We’re all for brows that pack a voluminous punch with such weight beginning with the right application of colour. RefectoCil offers a broad tint shade range with convenient application accessories to ensure the smooth running of every appointment.

RefectoCil 02 7200 8452

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FRESH FACED A radiant complexion begins with the right skincare ingredients. Vitamin C continues to come out on top as a superior active, designed to increase skin brightness while protecting against UV damage and evening out tone.

Trust ultraderm’s Absolute C Cream to achieve your desired result. ultraderm 1300 660 297

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TOP LOOKS

DIGIT DIAL-UP Ashy pastel shades, often in a semi-matte finish remain popular among clients heading into 2021.

We recommend two coats of Jessica Cosmetics’ Phenom Vivid Colour Nail Polish in Pretty in Pearls for a quickdrying, long-lasting solution. Masters Beauty International 1300 470 648

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A PERFECT POUT Full lips were on every client’s wish list this year and there doesn’t seem to be any escaping the trend. Often it takes the right makeup products to sculpt the lips and make a significant impact; let Curtis Collection’s Lip Plump Gloss in Obsession take you there.

Victoria Curtis 03 9421 5577.

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TOP LOOKS

BEST OF BRONZE Achieving a natural looking tan is possible with naturally-formulated products. Natural Look’s Summer Kiss range of professional and self-tanning products contain 100% natural DHA, alongside aloe vera, centella and argan oil. Artav Australia 1800 805 276.

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PROFILE

Homegrown

HEROES ROSS AND LUCY MACDOUGALD Meet the couple behind the buzz-worthy brand Australian (and international) salons are taking on in droves. Interview

by Hannah Gay. “ROSS AND I met while I was working as a Senior Laser Technician for Laser Clinics Australia in 2017,” says Lucy Macdougald, Dermal Specialist and one half of the duo behind cult Australian skincare company, Biologi. “Ross came into the clinic and was looking at the ingredients list on the back of one of the skincare bottles. We decided to have coffee, and it was pretty clear quite quickly that we both had a mutual love for understanding skincare and ingredients (although our opinions differed a little at the time). Fast forward to today and we are happily married with two dogs!”

That same year, Cosmetic Chemist Ross Macdougald founded Biologi, “hitting the market with the world’s first ever 100% active, single ingredient, pure plant serum.”

Ross reveals. “Biologi taps into our revolutionary extraction system (CLECS™) which mimics the plant’s internal closed process to extract serums that work in the bottle as they do in their unique cellular environment. Biologi is the first skincare product in the world that contains natural, stable, active vitamin C! I have always had an interest in and knowledge that plant-based materials can create more efficient products (without needing the use of synthetic additives),” Ross explains.

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From developing over 300 products and having formulated active ingredients throughout his career, Ross says he was becoming frustrated at the low levels of plant actives that were being added to products (and usually only for marketing and labelling claims).

“Brands were increasingly diminishing the levels of active ingredients (as little as 2%) included in their products, meaning that what was found of the shelves contained so little percentages that it rendered the product useless.

I knew that for a product to be 100% effective, it would need 100% active ingredients. Unfortunately, however, brands just didn’t see this as commercially viable. I wanted to change this but realised that I had to do it myself.”

For Lucy, it is all about balance “and ensuring that what I’m recommending is truly the thing that is going to be good for the skin. We’ve proven that plant phytonutrients can change the skin cells on a cellular level, and I’m passionate about educating consumers on a holistic approach to skincare. I

do think sometimes there can be a place for synthetic additives, but it should only be administered through a skin specialist and only sporadically.

I’m committed to helping others make informed choices about what they are putting on their skin, whilst also changing the skincare landscape as a whole and calling for industrywide transparency about product ingredients and existing extraction techniques.”

For the pair, the reasons behind Biologi’s success are countless; so much so that the brand is looking at further expansion in the US and UK for 2021 (to coincide with the markets they have already developed in New Zealand, the Netherlands, Hong Kong, and so on). “We’re also launching into a range of new salons, with many clients wanting clean products that are active and provide real skin benefits,” Lucy says.

“We are extremely busy most days running several businesses, but being able to value each other and keep things fun is definitely the key to our success.” n

ONE LYCON WAX IS SOLD EVERY 30 SECONDS A U S T R A L I A’ S # 1 WA X WO R L DW I D E S I N C E 1 978

pro-file SHARON LEE

Leading brow and lash expert and a jet-setter favourite amongst celebrities this expert reveals her road to success. By Anita Quade

You have been in the brow industry more than two decades – can you tell me what inspired you to set up the business?

“For as long as I can remember, faces have enthralled me - eyes/brows in particular. I graduated as an internationally qualified beauty therapist at a very young age, encompassing all aspects of beauty services however brows were my passion.

When I opened my first salon the bulk of my client roster was brow-focused and it quickly became my specialty. When I relocated to Sydney I wanted to continue that niche and saw there was a clear gap (and demand) in the marketplace for a brow-only service based offering. It was risky…but it worked and worked quickly.”

Brows have become huge business over the past five years – how have you seen the industry change?

“There are a LOT of people offering what they claim to be specialist brow services. That’s a broad stroke. Many are not qualified therapists and have no real technical knowledge of the skin, how it functions, contraindications and so on. This inevitably is a problem in itself, particularly when you’re introducing permanent and semi-permanent services which involves skin penetration.

Unfortunately around 65% of new clients to our Woollahra Atelier are clients who present with work they’ve had done elsewhere that we need to fix and often the overall line, colour, shape, breadth, pitch and depth are so wrong it’s not fully repairable.”

What sets you apart from other brow artists?

“That’s a matter of opinion but I’d say overall it’s that we are in the business of over servicing our clients. We don’t rush the

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process. For semi permanent brows we insist on 3, sometimes even 4 visits to perfect the work and ensure there is real dimension and a natural-looking end result. We’ve substantial natural light to work with and a huge client lounge with extensive open bar, nibbles and an array of globally sourced retail that WORKS. I’m not the most patient person, so for me products have to really do what they say they’ll do. Our clients know they can rely on our recommendations.

Aside of this I refuse to trim brows. Trimmed brows look like trimmed brows. We use a snap and tear method that frays the tip of the hair which shortens it as desired yet keeps the tip soft instead of blunt. We de-bulk within the brow to create continuity within the line which actually results in the brow looking thicker not thinner. Our colours are customised, whether it’s lash tint, henna, brow colour or semi permanent pigments. Our team are perfectionists and at the very top of their game. We started touring nationally then globally over 18yrs ago and yes we are the most expensive brow brand on the planet and are a prepaid offering however our client loyalty and organic growth speaks for itself.”

What is it you love most about the brow industry?

“It’s ever evolving. I love that I still love what I do and am fortunate to be surrounded with a like-minded team.”

Where do you find your inspiration?

“Definitely travel. I always return from each trip with fresh ideas or a shifted perspective.”

You have been the brow guru behind some famous celebrity brows – any memorable moments to share?

“ Too many to mention…some good, some bad, some fabulous. Will share a couple with you over a cocktail.”

You travel the world sharing your brow/lash knowledge how does Australia differ in technique from others around the world?

“I feel Australia takes a lot of its lead from the US and certainly instagram. I’ve always felt there is an equation with getting brows just right and we use a specific face read technique that never fails. Trends come and go and for brows these are largely colourbased and thickness.”

Are there any trends that you see as a standout?

“ I feel now we are far more educated about the fact brows don’t necessarily grow back so if you opt to go thin you may be stuck with it or seeking our semi permanent solutions later on. Definitely thicker, softer brows are current. Heavily filled or blocky brows are out.“

You are known for your amazing personalisation technique – how important is this?

“It’s crucial. Our face read is done the moment a client lands on the bed. We key question open-ended so there are no yes or no answers because we are looking at HOW you use your face. Balance is everything just as at home maintenance habits need to be factored. No point creating an extremely polished brow if the client has poor eye sight and doesn’t own a pair of tweezers. Our technique is not reliant on trend. It ensures the best brow for that individual and we can play with colour from there.”

You salon in Sydney is stunning – tell us the inspiration behind this?

“My style is actually pretty eclectic. Everyone thinks my home will be very feminine but nothing could be further from the truth. It’s concrete and glass with a huge rock face

BLACK BOOK

I HAVE A LONG HISTORY WITH THE FOUNDERS OF ELLEEBANA AND THE FACT THEY ARE AUSTRALIAN IS A BONUS BUT THE PRODUCT ITSELF WE FIND SUPERIOR TO WHAT ELSE IS ON THEÂ MARKET.

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BLACK BOOK

rear and grotto swimming pool at the base of it. It’s mid-century with industrial and Asian pieces throughout. The Atelier is an incredible floor plate. It was essentially a concrete warehouse when we took it on. I wanted it to remain fairly open and allow all the natural light in. The reception desk is recycled rail timber. The retail wall is industrial wrought iron and planks, yet the entrance is a musk pink ribbed European wallpaper with custom Italian brass pin-light fitting. The external signage is all custom brushed brass as are the huge door handles.

I sourced a volcanic boulder from the US and had it shipped over as the coffee table in my brow space then had it lightly dusted in gold leaf. The storage cabinets are black timber and rattan and are actually more Asian in influence. I had sheer silk curtains made to allow the light in, add some softness and still provide privacy and found these oddly beautiful hand blown green glass bauble tie-backs that you either love or hate. The bathroom is my absolute favourite space in the Atelier. I used Norweigan rose marble floor to ceiling and commissioned the drain cover plate to look like brass melting.

The basin is an entire rose onyx boulder and the light fitting is a beautiful Italian solid hand blown glass ball with minuscule bubbles suspended inside. We produce a limited edition candle every year - this year it’s oversized hand blown tortoise vessels which we burn daily and also have the blend piped through the space in a special scent system.

It’s a lot to take in yet it all seems to work.”

The actual experience of having brows and lashes done at Sharon Lee makes it such a memorable booking from the gold peel to the champagne – how important is that to create a special client experience?

“It’s everything. Ambience, scent of the space, the music….every part of it matters and provides a result. It’s important to me that the offering is all inclusive. We don’t charge to add in your lash tint or brow colour. It’s included. Most new clients don’t realise their brow booking comes with the light glycolic under eye buff, collagen mask, custom colour lash tint, hand massage and heated paraffin mitts.“

The lash uplift is incredible and really makes a difference to the face – tell us how you developed this?

“ We didn’t develop it. We did however research and trial many on the market before settling on the brand we use. It provides

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a great result and by far is the better alternative to lash extensions. Saves time, money and the health of your natural lashes.”

You use Elleebana products in this – what sets this product apart from others?

“ I have a long history with the founders of Elleebana and the fact they are Australian is a bonus but the product itself we find superior to what else is on the market.”

How high is the demand for lash uplift? Do you find clients like to combine both experiences of brows and lashes?

“ More than 85% of our clients book Lash Lifts alongside their Brow Wow booking.”

What is your favourite treatment at Sharon Lee (aside from the champagne and lolly jar of course!)

“Nano Ombré Eyeliner!!! It’s the BOMB! Lasts up to 3yrs. Basically you

look like you’ve around 6 times more lashes and a blur of colour in amongst them. It’s just beautiful. I couldn’t recommend it more highly.

Just 2 sessions that are less than 45mins each. “

What is one of the biggest lessons you have learnt as a beauty entrepreneur “Trust your gut instinct and never stop taking risks.”

If you weren’t in the beauty business what would we find you doing?

“Who knows! I love interior design and am a true foodie. When I travel I have the restaurants booked before the flights. AMEX Centurian have to be sick of me calling Concierge to book table after table. At home I live in the kitchen and tend to have an open door to friends, my team, extended family and my sons plethora of mates so the kitchen is always open.” n

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Ask the

SKINFLUENCERS Brands and therapists creating customised skincare treatments to suit their clients versus those who’ve created targeted products for use across all clients – what’s the better option for clients and stockists?

KATIE MATTEN, NATIONAL Education Manager at RATIONALE, recommends the brand’s Essential Six Collections to cover off all bases when it comes to clients’ skin health.

“RATIONALE has focused on human skin from the very beginning. From our inception, every formulation has been created to enhance the vital processes that occur naturally within the skin, so you’ll never see us following trends or utilising ingredients that the skin won’t like. In response to the six pillars of skin health we’ve determined, we introduced The Essential Six Collections to allow our skin consultants to tailor skincare regimens to suit all skin types and conditions. I believe RATIONALE’s success has been the result of our profound understanding of skin health, and our ability to create this for all clients, no matter their unique skin concerns. Our signature consultation plays a huge role in this process, investing that 1:1 time with each client, to not only understand their goals but also educate them on skin health, and what the RATIONALE formulations can offer to support those.

Of course, the formulations have been created in line with the six pillars of skin health and vitality - revealing skin Resilience, Vitality and Brilliance by day, and boosting skin Integrity, Clarity and Renewal processes by night. Our collections have been determined by our understanding of human skin, and RATIONALE Founder Richard Parker’s lifelong dedication to skincare, cosmetic chemistry and posology perfection.

Early on, Richard was able to determine that human skin required topical actives and vitamins to support the skin’s immune system and antioxidant network, and superior protection from the entire solar constant, including visible, infrared and blue light. We offer these in protective formulations by day. Additionally, all skins needed barrier fortification, pH recalibration and cell renewal in reparative formulations each night.

As our research deepens, and ability to innovate new formulations for a vast array of existing and emergent skin concerns, we’re in a unique position to tailor skincare regimens constructed around these six pillars but delivered in completely individualised ways.

Until recently, our genetics have dictated how we age. Genes are what we’re born with, and once were believed to determine our fate. What we now know is, in fact, epigenetics plays a major role in influencing how our genes are expressed. The study of epigenetics is supported by ever-evolving research to demonstrate how topical skincare actives can both treat and prevent skin conditions, and arming our teams with this knowledge is such a huge part of how we impart this education to our clients. Sun exposure, pollution and lifestyle factors all contribute to DNA damage, ultimately influencing the behaviour of our cells. When futureproofing our skin, we lean into epigenetics - an approach that involves switching on youth enzymes with topically applied antioxidants and solar protection. No longer is our fate decided by our parents!

Now, more than ever, we’re able to achieve the skin goals of our clients by introducing the appropriate strength of actives most suited for the health of the skin at every stage of life The Collections are the key to healthy skin, and we’ve spent almost 30 years perfecting our formulations to deliver ‘Luminous Skin for Life’.”

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SKINFLUENCERS

FOR EMMA HOBSON, Director of Education Asia Pacific at Dermalogica, further consultation is required to better understand clients’ individual needs.

“Dermalogica is a company where the relationship with our customers is of paramount importance. How we support and care for our customers is at the forefront of everything we do; our goal is to make them successful.

Because our skin is the largest living organ of the body, it is very much in tune with our environment. It has unique needs where these needs are constantly changing. It’s for this reason that to achieve the healthiest skin possible, your skincare needs to be personalised and adaptive.

We believe no two skins are alike, nor is one’s own skin the same from week to week, sometimes day to day depending on one’s environmental lifestyle factors. Dermalogica therefore is a prescriptive product offering with the ability to address ever-changing and individual skin concerns.

Dermalogica’s product offering ensures that for every client that frequents the business that there is a treatment solution for them. There is no need to cherry pick from line to line or the need to purchase from other locations. With Dermalogica, there are no gaps and equally importantly, the products contain the latest innovations ensuring you can achieve the results from the latest technology your customers are seeking.

Our Face Mapping Skin Analysis is a fantastic analysis technique that’s engaging and informative. It reviews various aspects of your skin (both skin type and current skin condition), and it links this with your current environmental and lifestyle issues such as pollution, UV damage and stress which for example may be the trigger for current breakouts or other skin concerns on the skin. Face Mapping works by dividing the face into zones where each zone or area of the face is reviewed using sight and importantly touch to analyse the individual facial landscape. We recommend that due to the fluctuations in one’s skin health, that Face Mapping be conducted every few months, ideally with the change of seasons or any time you notice changes in your skin. Face Mapping dramatically enhances not only the effectiveness of a skin treatment, allowing you to create a bespoke, tailored treatment plan to ensure you are addressing your client’s immediate skin needs, but it also ensures an accurate and bespoke home care regimen that fulfils a person’s individual needs.

Dermalogica’s Pro Skin Treatments are professionally hand-crafted treatments tailored specifically for the customer. These treatments allow the professional skin therapist to personalise the experience for their customer’s very individual needs; a treatment built around their unique lifestyles, schedules and skin concerns. It’s a multilayered approach to a skin treatment experience. This bespoke modular treatment approach ensures this is one treatment that is different every time. Each and every one of our clients is different and has their own lifestyle and budget. Not only do we customise our professional products, but we have the power to customise each module (or step) of the treatment.

Dermalogica is a brand built on a foundation of education, not just education for our professional skin therapists but education for all consumers. Education, we believe, is the cornerstone to personal and business confidence and success.” n

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PLAN AND THRIVE With the recent COVID-19 pandemic, many companies have been faced with the challenge of navigating unchartered waters to find new ways of doing business and continue to service their customers.

Karen Wilkin-Donachie shares her top tips to thrive.

FOR MOST BEAUTY brands, playing in a very high-touch industry, the unfamiliar need to practice social distancing created by COVID-19 has become a challenge which no one could have anticipated. We obviously didn’t have a ‘pandemic game plan’ in place when we went into lockdown, however this sudden change required us to quickly pivot, shift our thinking and create new strategies each week to support our salon/clinic partnerships to drive revenue for their businesses.

A quote that really resonated with us during this time of our evolution is by Charles Darwin – “It’s not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change”. Change is something that all businesses have had to face during this time and we believe it has been our strong focus on ‘true partnership’ that has paved the way for us to create initiatives that supported our professional network of partners and to keep them on track and focussed.

The first question we asked ourselves was, how do we stay connected with our business partners and consumers without being face-to-face? We quickly transformed all communication to connect virtually with our salon/clinic partners, increasing the frequency and content that was delivered in business webinars and one-on-one webinars to ensure we kept in touch and coached them through strategies aimed at generating revenue during and coming out of COVID 19.

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We are a trusted Australian brand and our business partners have benefited from us being locally based and our continued investment in healthy stock levels, which has been crucial during these times where many international brands have been managing freight restrictions.

The commitment to our company purpose and our brand values, which underpin our culture, has also played an important role in guiding our approach to the development of our strategies and tactics during the pandemic.

Our brand purpose is to empower everyone we touch around the world with real skincare and life changing results.

ULTRACEUTICALS COMPANY VALUES: Customer Focussed This is the heart of our culture and cornerstone of our strategic development at Ultraceuticals. It’s where our ‘true partnership’ mantra is really exercised, supporting our salon partners especially through hard times, and asking ourselves how we can support our partners in continuing to engage guests and generate revenue even during lockdown conditions. This includes providing guidance on how partners can transition out of COVID 19 to ensure their businesses not only survive but thrive.

Teamwork and Collaboration We understand that we can achieve more when everyone works together towards the one goal. We work closely with our partners to gain insights into how their businesses work and gather feedback on strategies to improve them where needed.

Learning and Innovation We create very strong, engaging education programs which combine online and one-on-one coaching which is essential for a results driven cosmeceutical skincare range. Our innovation extends beyond the innovation in our products, to the development of valuable tools to assist our partners to keep their staff engaged, inspired and motivated, even during a pandemic.

Respect and Trust Relationships mean everything to us, and we strive to set a strong foundation of trust, respect and care in all of our partnerships.

Outcomes driven It’s important that we deliver results in our skincare, and just as important that we deliver results on a business level, and in the case of COVID 19, critical to drive revenue for our salon/clinic partners during these challenging times.

In this new age, traditional ways of recruiting, engaging and driving businesses requires reinvention to evolve from face-to-face contact to virtual methods. Our efforts focussed on four effective virtual business-building strategies, designed to support our salon/clinic partners and maximise revenue online. These included: 1. How to optimise passive online revenue opportunities 2. How to drive recruitment and engagement with guests through social media 3. How to provide personalised service for new and existing guests through virtual consultations 4. How to utilise Webinars to provide virtual business coaching for our network of salon/clinic partners

Optimising passive online revenue opportunities Our Professional-centric Omni Channel model of distribution consists of three channels - salons, online and department store. We believe it is crucial that all three channels work harmoniously together to mutually support each other. Professional-centric means we are focussed on our professional channel as our primary distribution channel, whereby guests are provided the ultimate brand experience from professional consultation and recommendation, through to a comprehensive menu of skin treatments.

The Ultraceuticals website was designed well before COVID-19, to enable our salon/clinic partners to receive a share of the margin from an online customer’s referred sale from their site via a ‘shop now button’, or nomination during the checkout process. This effective program allowed our partners during the lockdown period to earn ‘passive revenue’ 24/7 through the online referral program. We have always invested heavily in our website as support to our salon/clinic partners, and we strive to also utilise the online store to drive foot traffic into our salon locations for consultation and professional treatment services. In addition, for first time purchases online, that guest is provided a $50 welcome treatment voucher which is 100% subsidised by us, to encourage online consumers to book in to their closest Ultraceuticals location to receive the full guest experience.

Driving guest recruitment and engagement through social media Social media is an excellent platform for a salon/clinic to recruit and engage with a wide community of potential and current guests. We have found that consumers are hungry for advice and knowledge about skincare in general, tips on how to maximise their current skincare regimen and how to address major skin concerns and unique challenges born through COVID 19 such as acne resulting from wearing masks called ‘Maskne’.

We already had a marketing portal in place for partners to access business building tools and practical guides, and during COVID we focussed our efforts in generating an extensive and comprehensive bank of tools, assets, content and checklist/ guidelines for social media use. We enhanced this with weekly Zoom training sessions with our salon partner. These offered them a chance to work step by step through our guidelines to apply these social media tools to assist with recruitment and engagement of their guests.

times. With face-to-face consultations restricted, especially during lockdown, online consultations via Skype, Zoom or FaceTime have never been more paramount. We have always had virtual consultations available via our website, however as a result of the pandemic we have offered coaching to our salon partners around how they can effectively host their own virtual consultation and stay connected to their guests. We also found that potential new guests that were not getting this service with their preferred salon/clinic sought out businesses that could provide this service.

Utilising Webinars to provide virtual business coaching for our network of salon/clinic partners Webinars have been instrumental in providing our business partners an elevated level of support through business coaching and business building tactics, to provide tips on how they can maintain engagement and transition out of lockdown as well as encouraging guests to book in for their next treatment service.

The key webinar topics delivered to support them included: • Optimising passive online revenue opportunities – utilising the shop now buttons on their websites and extension to social media • Virtual Guest Engagement – How to further extend the guest experience as well as providing key social media tips to boost that experience for a business.

• Future proofing your business – COVID recovery plan: creating salon protocols, setting up your business to ensure guest’s comfort and confidence, creating the experience for returning guests and virtual education calendar.

• In-depth Social Media “how to” – explored how a business can market its services and create engagement through social media initiatives presented by our expert Digital team.

• Post COVID opening – Provided tools and tips on how best to re-open and operate in a pandemic such as hygiene protocols, through to treatment spotlights such as hand and arm experiences for guests that have experienced sensitive or dry skin.

How to provide personalised service for new and existing guests through virtual consultations

On reflection of our pandemic journey as a business, we developed a proactive stance to a very challenging situation, always remaining open to evolution and embracing new business practices that could benefit our salon/clinic partners. I’d recommend that to businesses. We believed if we developed successful strategies and programs for our partners, then we would also be successful. n

Staying connected with guests is imperative during lockdown. It’s always important to stay connected to make guests feel that their salon/clinic genuinely cares about them and what they may be experiencing during these trying

Karen Wilkin-Donachie is the CEO, Ultraceuticals www.ultraceuticals.com.au

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INTERIORS TIME TO GET FESTIVE The Festive Season aka the party season is almost upon us. Lori Rose reveals why it’s her favourite time of year and her best salon updates.

I PERSONALLY LOVE a crisp white Christmas tree adorned with baubles in one pop of colour. This year I will be adding lots of pink, especially as Party Pink and Little Piglet form part of the Summer Bouquet Pantone colour trend for 2021.

To adorn your salon in the festive spirit this season why not brighten it up with a difference?

Floral Dressed Tree It is best to use a lush, full tree as your base. Given my love of the white tree I like to use this as my starting point.

However a beautiful green traditional tree is equally as impressive. Selecting faux blooms and tree does mean that the look you create you will retain throughout the season and can be reused again.

Choose bold, beautiful faux blooms, mixed with greenery and buds to create the look and then starting from the top of your tree in a spiral configuration, place and fix your arrangement. If you love this look and do not have the time to create a floral dressed tree, you can use readymade faux floral garlands and decorate in the same manner. A combination of any faux flowers can be used in this beautiful adornment. If you prefer native flowers combine with a lush faux green tree for an optimal effect.

If you do have tree lights and love the magical look they create, add your lights before you begin adding your floral garland. You can adjust lights as you decorate to highlight your design. The finished look is unique and incredibly impressive.

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Source: A Beautiful

INTERIORS

Unconventional Minimalist Look

Designing an unconventional tree can be satisfying and rewarding. If the minimalist look is more appealing try a timber A-frame that can be transformed by metallic decorations strung together and wrapped around the frame.

Metallics contrast with the raw timber highlighting both equally.

Alternatively, white ceramic ornaments with the timber will provide a more neutral and Scandinavian feel.

The A-frame tree is also ideal for salons with limited space as it can be placed against a wall or on a window sill.

To compliment your minimalist look add a fresh wreath to your décor or front door.

The half wreath is eye-catching and easy to assemble. Use a bamboo or timber hoop adored with springs of native flowers, which can be positioned at the side or bottom of the hoop.

Include a neutral ornament or if wishing to work in harmony with the A-frame tree, incorporate some metal ornaments tied with string. Hang as an individual wreath or in a cluster of three with hoops differing in size.

Source: Pintrest

TO ADORN YOUR SALON IN THE FESTIVE SPIRIT THIS SEASON WHY NOT BRIGHTEN IT UP WITH A DIFFERENCE? Coloured Glass Tree Table Toppers

Source: Neiman Marcus

Sprinkle beautiful coloured glass tree table toppers throughout your salon. To create a dramatic effect choose colours like pink and orange, blues and greens, or pink and purple.

Colour blocking of the glass trees in differing heights will look opulent and decadent. What is colour blocking? It is when two or three colours are chosen to complement one another to create a bold statement. In this instance I am suggesting selecting two colours to create this bold look.

Cluster the trees in groups of 5, perhaps on shelving between products, and placing a large collection near your welcome desk/register will look striking. Incorporating the scattering of satin ribbon will complete this statement look.

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INTERIORS

Gift Wrapping

Seeing lots of boxes all beautifully wrapped and tied up with ribbons brings our the inner-child in us all. If wishing to create a minimalist theme for your festive look you can carry through with products wrapped in brown paper and garnished with a spring of fresh native or a spring of Christmas tree.

My favourite wrapping is Furoshiki. Furoshiki is a Japanese wrapping technique with using fabric in lieu of paper. Not only do the gifts look beautiful and intriguing, but this is also an environmentally friendly technique.

Specialty Japanese fabrics can be purchased to create this look, you can select a fabric in your preferred colour or you can even have your own fabric printed.

I adore this style of wrapping and like to do my best to replicate the traditional technique, however this is about being fun and you can adapt your own wrapping technique and add your own embellishments.

Lights Lights Lights

The festive season just would not be complete without beautiful fairy lights.

Add LED fairy lights inside metallic lantern non traditional stars. The cut out shapes will cast beautiful shadows across your salon and fashion a festive season atmosphere. Whilst these lanterns are popular in paper, I do recommend the metallic versions when combining with LED fairy lights.

If you adore the effects of fairy lights and the ambience it evokes, why not create spectacular ornamental pieces. Start with a clear vase, add some baubles or faux snow and your favourite festive trinkets. Add garlands of fresh Christmas tree foliage, sprinkle with your fairy lights and add cascading glittering baubles.

This will be a talking point and smell absolutely divine throughout the salon. Decorate with as many of these festive decorative creations as you like.

Photography: Jessica Burke

Sugar, Spice & All things Nice

Sensational scents can stir our emotions and make us feel happy or remind us of childhood memories.

Burning essential oils such as cloves, cinnamon and pine will instantly generate a welcoming atmosphere in your salon and bring out the festive cheer in all.

Beautiful candles by Glasshouse (Christmas Cheer, White Christmas, Gingerbread House, Merry & Bright), Ecoya (Fresh Pine), the Aromatherapy Co (Xmas Pud) are just a few candles that make me reminisce of childhood memories at Christmas before all of the presents are unwrapped.

Lori Rose, Founder of WhiteFox interiors. whitefoxinteriors.com

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SALON VIEW

BEAUTY LAID BARE Celebrating its third month of operation in November is sustainable salon, Bare Beauty House located at Sydney’s stunning Manly Beach.

Hannah Gay caught up with salon Founder and Colour Master, Naomi Browner, who shared her passion for the environment, alongside her motivation behind opening a hair and beauty salon hybrid.

When did Bare Beauty House (BBH) open its doors?

“1st September, 2020.”

Is BBH your first independentlyowned salon? If so, what led you to your decision to open?

“BBH is my second salon. I previously owned and ran a hair salon for six years in Rose Bay. My fiancé and I decided to move to the UK for a one-year sabbatical to spend time with family and travel a bit more through Europe. We came home in the height of COVID, and I decided to create an online salon success program to help other salon owners build their brands. After putting all the content together, I sat back and thought: ‘I really want to do this again and I want to do it with meaning’.

Describe the atmosphere of your salon.

“Stepping foot in our salon is like arriving at your best friend’s place. Our highly skilled and passionate team will welcome you into our house with old school charm and addictive customer service to make you feel right at home. This,

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paired with luxurious hair and beauty treatments that do not compromise on quality or the environment, is at the heart of everything we do.”

You mention that one of your reasons for opening BBH was around your passion for the environment. Tell us more about this.

“I describe myself as a sustainability leader, especially within the hair and beauty industry, and wanted that to be a main focus and value for the salon.

Our industry has an extremely high waste factor and a large negative impact on our environment. I am challenging those impacts by only using natural/ organic/biodynamic hair and beauty products that are cruelty-free and sourced ethically. Most of our products are vegan friendly, too, and provide amazing results. I have tried and tested a number of ranges to ensure there is no compromise on quality, the clients’ experience or the environment. This ensures that the products that get washed into our waterways are toxic-free and won’t harm our marine life.”

You have a rich history working in hairdressing. Why did you choose to open a combined hair and beauty salon, as opposed to a hair salon alone?

“I love the idea of a one-stop shop. To me there’s nothing better than to be able to get a mani-pedi whilst waiting for a colour to process, or to have a blow dry after a massage. It’s the ultimate indulgence combining hair and beauty treatments.”

A SHORTLIST OF MEASURES BBH IS TAKING TO MAKE FOR A SUSTAINABLE BUSINESS:

OUR HIGHLY SKILLED AND PASSIONATE TEAM WILL WELCOME YOU INTO OUR HOUSE WITH OLD SCHOOL CHARM AND ADDICTIVE CUSTOMER SERVICE TO MAKE YOU FEEL RIGHT AT HOME. THIS, PAIRED WITH LUXURIOUS HAIR AND BEAUTY TREATMENTS THAT DO NOT COMPROMISE ON QUALITY OR THE ENVIRONMENT, IS AT THE HEART OF EVERYTHING WE DO.”

• Water reduction and water purification are achieved through the use of taps called ‘eco heads’.

• BBH works with Sustainable Salons to recycle and repurpose wastage.

• LED and solar lights are used, along with a green energy provider.

• Plants are incorporated to purify the salon’s air.

• Chemical-free cleaning products are used to avoid chemicals being washed into the ocean.

• A salon-managed veggie patch and worm farm has been set-up in the courtyard as a means of reducing general waste.

• Organic loose leaf tea and freshly ground organic coffee beans are used and served to clients.

• Product refill programs are offered to reduce plastic consumption within the local area.

• All salon information is made available online only to reduce paper wastage.

Name the beauty and hair brands you use and stock.

“We use Eve Taylor for our beauty treatments, Dazzle Dry for our nail care, Oway for hair colouring, and Kevin Murphy for our hair care and styling”

What are three key things you look for when hiring new staff members?

“A passion and excitement for what they do; that our values align; and evidence of their skills.”

What are some areas of the business you are focusing on for 2021 and beyond to ensure BBH stands out from the salon crowd?

When it comes to beauty, what are the most requested services you offer to your clients?

“Our most requested beauty services are definitely our deluxe manicures and deluxe pedicures. We have created a signature treatment that is just delicious, super relaxing and beautifying all in one!”

“We will be focusing on providing luxurious treatments that are good for you and for the environment ‘because beauty shouldn’t cost the earth’. We will also be focusing on our pamper packages, including pre-wedding prep, hens parties, girls’ days out and so much more!” n

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FRAXEL FACTS

Want to erase the years of skin sins in an easy treatment with low down time? Meet the Fraxel Dual. Anita Quade chats to Dermal Clinician Evelyn Yin from Northern Sydney Dermatology and Laser to find out the lowdown on one of the most popular skincare treatments amongst the jetset.

Tell us how effective is the Fraxel Duo?

“The Fraxel Dual 1550/1927 laser is an extremely effective laser that has been clinically proven to treat many clinical indications without the prolonged downtime and risks of many traditional lasers.”

Who is the ideal client for this treatment?

“The ideal candidate for Fraxel Dual laser is a client who is concerned with signs of skin ageing such as hyperpigmentation, rhytides, loss of collagen and elasticity, textural changes and are wanting to have less treatments than other modalities. The ideal candidate is prepared to have about 5-7 days of downtime and are willing to avoid sun exposure pre and post treatment. Fraxel laser is suited to Fitzpatrick skin types I-III with caution for Fitzpatrick skin types IV-VI.”

popular amongst our patients. We often have people book in for consultations for the Fraxel treatment itself due to the high reputation the practice has with Fraxel.”

What products do you stock in the clinic that customers can buy to maintain their skin care regime?

“We carry SkinCeuticals, RATIONALE and La Roche Posay. We like to use SkinCeuticals Hydrabalm and Epidermal Repair as part of our post laser care protocol.

We also often prescribe a bespoke routine for our patients to prep their skin prior to laser and to complement the results of their Fraxel laser treatment.”

What results can clients expect and how long does it take to show the effect?

“We receive great results from 1-2 treatments for most patients however some indications and darker Fitzpatrick skin types require multiple sessions for best results.”

“Clients can expect to see some changes in their skin as it starts to shed at day 5-7 when the baby smooth skin starts to reveal. You can expect to see changes in the discolouration at this stage. The collagen remodelling phase starts a couple weeks after treatment and can continue up to two years. Optimal results for texture and rhytides are generally seen 2-3 months after the Fraxel laser treatment.”

What has been the advantage of the clinic investing in this technology?

Is this treatment ideal to be used in conjunction with any other treatment in the salon?

“We have been able to treat a wide array of skin concerns with reduced risks and downtime which is quite important for our demographic as many of our patients are time poor. It delivers promising results and rarely fails to disappoint!”

“Absolutely! Sometimes a hybrid laser approach is best depending the clinical indications we are wanting to treat. Most of the time when our patients have been receiving other treatments in the practice and using a cosmeceutical skin care routine they will often respond better to Fraxel and have an even faster healing time.” n

How many sessions are required?

How popular has the device been with clients?

“Fraxel is a widely known laser treatment that has a great reputation so it has been very

Northern Sydney Dermatology and Laser www.nsdermatology.com.au

BEAUTY BAROMETER

the

What is it?

Fraxel Dual is a non-ablative fractionated laser treatment that utilises 1550nm and 1927nm wavelengths to target many clinical indications such as unwanted brown spots, rhytides (wrinkles), uneven skin and textural abnormalities such as acne and surgical related scarring.

THE LOWDOWN: Fraxel works via a process we know as fractional photothermolysis by targeting water as its chromophore in our skin, thus creating controlled wounds called microscopic thermal zones. This controlled damage causes our collagen to contract therefore stimulating new collagen and skin remodelling.

Once you arrive into the practice..

STEP 1: We clean the skin and apply topical local anaesthetic. Clients will be given some consent forms to fill out and then they are left in a “booth” to sit back and relax! Bring a book or some work to catch up on.

STEP 2: After an hour of numbing we take the client into the laser room where skin will be wiped clean and protective eye shields will be placed on eyes. The fraxel laser will begin and be completed in approximately 25 minutes.

STEP 3: Once the Fraxel laser is finished we place some ice packs on the skin for 5 mins and re-discuss your post care instructions. To finish, we apply a protective post laser balm on the skin and re-book you for your post laser review appointment approximately 2 weeks later.

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CAREER

HOW I GOT HERE: KIRSTIE KIRKHAM MineTan Founder

Tell us what inspired you to launch MineTan? “I saw a gap in the market more than a decade ago when it became obvious to me and some contacts of mine in the beauty industry that a lot of tanning products on the market weren’t meeting the needs of all tanners. They didn’t look natural and took so long to develop. With the sun being so harsh in Australia and sun safety being so important to me personally, I knew that there was a place for self tanning and spray tanning products that looked as natural as a sun tan, took less time to develop and delivered real skincare benefits to the skin. So I developed it myself!”

How difficult was it to set up your own company?

“Starting from very small beginnings, developing a new product and establishing a brand absolutely had its difficulties; my first batches were all poured, packed and posted straight from my own garage at the time. Though I do consider myself lucky to have grown up with business-owner parents and then going into the beauty industry as an Event Manager myself because I was quite immersed within the industry and had some insider knowledge into what creating and managing a business would look like. Over the years I’ve then also grown a really fantastic team (including my husband and business partner Cameron) who have all helped MineTan grow into a global operation.”

Anything you wish you had known when starting out?

“Can I say all of it? It would’ve been a dream to have known everything starting out but the real reward is learning and teaching yourself everything as you go just by sheer motivation to actually make it work. There’s a lot that I still wish I knew this many years on as I’m absolutely still learning a lot to this day and I’m sure I’ll never quite know it all as the business and beauty world changes constantly, you’ve got to be ready to adapt and always learn along the way.”

Were there any mentors in the industry that you looked to for advice?

“Working as an Event Manager in the beauty industry before MineTan meant I had a lot of contacts who could really help me get started and are still hugely motivating today. From other business owners who had developed their own products before to the professionals in salons who would eventually be using my product down the line, everyone played the part of a mentor at one point. I’m also super lucky to have my husband and business partner because he is my biggest supporter and mentor on the business side of things as well as balancing it all with mum life!”

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Tanning is such a big business in Australia and the world in general – how have you seen the industry change?

“I think the tanning industry has grown tremendously! There has been a lot of innovation within it pulling inspiration from cosmetics and skincare in terms of product development and marketing. There’s been huge change in how products are formulated in terms of giving consumers a larger range of product options to tailor their results to their needs, much like cosmetics and skincare. MineTan has drawn from that by creating colour correcting tans and tanning treatments that deliver real skincare benefits. Formulations have also gotten a lot cleaner as the beauty industry as a whole moves towards greener, eco-friendly beauty. For example, we use 100% naturally derived tanning actives (which greatly improve tan results) and have recently switched our Pro Spray Mist bottles to 100% post consumer recycled plastic to reduce our (and our MineTan professionals) overall impact on the environment.”

What sets your company apart from others on the market?

“With MineTan, our products are based on so much more than just light, medium and dark tan results. Our focus has always been based on customisable formulations based on your skin tone or needs and the overall desired skin finish outcome. This tanning philosophy was born from our rich Australian salon heritage as the original MineTan products were professional solutions. All of our tans are developed with skin-true shades that always look natural and deliver a tan that’s unique to you while our clean and skin loving ingredients really look after your skin while you tan. We are constantly challenging the industry with innovations that move with and ahead of the trends such as incorporating tan formulations with key trending skincare ingredients such as the hyaluronic acid and vitamins in our new Wonder Tan.”

What has been a career milestone for you?

“Honestly, the entire journey with MineTan is like one big ongoing milestone! Looking back to where it all started, filling and hand labelling bottles in a small garage to now manufacturing our own products in our very own state-of-theart facilities and watching as MineTan’s availability just expands further and further across the globe just feels like my big career milestone just keeps on giving.”

Any “pinch me” moments along your career journey?

Well, presenting the MineTan range on television multiple times were huge stand out moments! I absolutely wouldn’t have

believed you if you had told me all those years ago at the beginning that I would be showing the products on TV in Australia and in the United States! Even just travelling to trade shows all around the world and meeting other beauty professionals who know of or use MineTan in their salons never gets old and always sparks huge excitement every time.”

How do you get your tanning message across to the market?

“We’ve always had a big focus on digital marketing as it gives us so much access to directly communicate with all consumers on what they love and what they want next both retail and professional customers. We have a marketing team with members in Australia, the United States and Europe to really get the MineTan message out there on all social platforms and in the media. We work with influencers who genuinely love the brand and also work with professional ambassadors within a growing program, as our salon owners and beauty workers are by far the most influential in the industry.”

Australian owned cutting-edge skincare designed for Australian conditions

What makes a great tanning product?

“At MineTan, we pride ourselves about what goes into our products just as much as we care about the results that come out of them, which I do think is what keeps our customers coming back and trusting our brand. Tanners aren’t only looking for amazing colour results, they’re also looking for ingredients that will really look after their skin while they’re tanning. Consumers also really know their ingredients now and aren’t just buying into anything, they know what hydrating, skin loving ingredients will help their skin feel and look great while delivering stunning, even, long-lasting tan results.”

How has COVID affected your business?

“A big part of how COVID has affected our business has come down to how it has affected our professionals. We’ve had to adapt to the changing times of course, but we’ve made an effort to help our professional base also adapt and rebuild. We’ve had a number of initiatives to help salons and mobile spray tanners manage their bottom line so their return to business after lockdown was easier and we have more ongoing plans to continue to support in a variety of ways in future.”

Do you have any future expansion plans you can share?

Three premium collections boasting high quality active ingredients

“I can’t share anything just yet… but you can rest assured we’re constantly working on new ideas and innovations at the MineTan HQ. We do have some new amazing products about to drop this summer but you’ll have to watch this space or find us on social media (@minetanbodyskin) to be the first to know!”

A Synergy of Science & Nature

Do you have a mantra that you live by?

“Old ways won’t open new doors.” I think this one is relevant to both the MineTan brand and the whole team.” n

skinvirtue.com.au 1800 242 011

@skinvirtue

BEAUTY DIARY

TALKING BEAUTY PB’s Hannah Gay navigates the Australian professional beauty industry, one burgeoning trend at a time.

mind the BUMP

h

ello there! Thank you for stopping by. How confident is your team on their ability to educate their clients? And how valuable is it? We know when it comes to devising individual treatment plans that training is key, but how much is too much knowledge to pass on when it comes to things like product ingredients? Clients are incredibly savvy these days on how products are likely to perform, but it takes a professional to correctly assess and diagnose. It’s valuable to point your clients in the right direction as a means of building trust, but to remind them that with so much choice, they can be easily misguided. Create a communication strategy with your staff to ensure you’re all on the same page before your next consultations.

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On recently discovering that I have a bun in the oven, I was instantly required to hit pause on everything I was putting in and on my body; everything from that Friday afternoon wine to my favourite retinol serum suddenly took a back seat.

As a skincare devotee, a question mark was then placed over every ingredient list I encountered. I spoke with various aestheticians on what treatments were now unadvisable, and told how I could rethink my skincare regime to ensure I wasn’t ‘overdoing it’. Turns out, there are a number of ingredients worth eliminating, from salicylic acid to formaldehyde, and that ‘keeping things simple’ was the best path forward. Mind you, swapping out products wasn’t as hard as I had envisioned, especially when so many of the professional skincare brands we know and love have devised formulas suitable for use by pregnant women (check out pages 28-29 for recommendations).

Michelle Reeve, Founder and Managing Director at botanical skincare brand, Waterlily is passionate about plantbased ingredients; ingredients as a mum-to-be, I am now veering towards. Her advice? Do no harm – “the quality and nutritional complexity of the individual ingredients selected should be the focus,” Michelle says.

While Michelle believes synthetics should be avoided in skincare (pregnant or not), one such contested practice is the use of essential oils. “It’s most things in moderation, including essential oils which have no contra-indicated clinical evidence for diluted topical use during pregnancy,” Michelle admits.

“Remember to check for purity and quality. Formulations for pregnancy should be bursting with nutritious omega rich plant oils and nourishing nut butters to help with skin elasticity, tone, firmness and hydration. Nourishing emollient balms can also protect against stretch marks and promote skin elasticity.”

With the right products in tow, Michelle suggests that attention should be paid to the treatments devised for pregnant clients to make for a mindful, stress and tension-reducing experience. “Creating beautiful touch points within treatments for deep relaxation and to ensure client comfort is key.

Despite the mindfield of information that exists on pregnancy skincare, I can take solace in knowing that products and treatment plans are available to those of us that don’t know where to start. I wonder if the same exists for parenting...

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YEAR IN REVIEW

THE YEAR THAT This year has been one of the biggest game-changers in beauty history as business owners and suppliers adjusted to the new landscape amid the pandemic.

Anita Quade takes a retrospective look at Professional Beauty’s highlights.

January/February: We kicked off the year with our Australian Made issue celebrating companies that were looking to harness local ingredients and chatted to industry leaders about the lure of being local. We uncovered brands such as Intraceuticals, Dermaenergy and Waterlily – all proudly flying the Aussie flag when it came to being locally made.

The Educators 2020 feature also introduced the industry’s leading educators who talked about valuing best practice and raising salon standards.

Our Roundtable guests joined us for The 2020 Vision: Beauty Trends with many stating that it was imperative for clinics and spas to understand clients and embrace diversity.

March/April: This month was to be forever remembered as the gamechanger in the industry – when COVID-19 hit and salons were forced to shut their doors and re-imagine their businesses around Australia.

It was inspiring to see salons re-adjust their business and come up with innovative ways to reach their clients despite being closed. Many turned to offering virtual consultations and

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selling products online, while others stepped it up a notch and even delivered products door to door.

In our issue we found great CEO inspiration and chatted about how to be a great leader – something that was crucial throughout the year. We also put the spotlight on the beauty industry’s trailblazers in the Women Of Influence feature that provided plenty of inspiration about how they set up their company and continue to thrive.

May/June: With salons in lockdown we aimed to deliver innovative ways to keep business ticking over during challenging times as part of our Issue of Change. Industry leaders shared ideas about surviving and their plans for the future ahead. CEO’s including Maria Enna-Cocciolone, founder of Inskin Cosmedics revealed the tough decisions she made throughout the pandemic and offered tips such as staying close to your database to survive.

Belinda Merlino, Director Skin Clinic decided to strip her shelves and bring the entire retail floor home and promote items to clients.

In our inspiring Roundtable a panel of five revealed the latest in active ingredients, product advancements and innovation.

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2020

July/August: For the first time Professional Beauty launched a digital issue of the magazine for both July and August to keep our readers up to date with the special release of the #Beautystrong hub that covered the gamut of what the future looked like for readers in the industry in the forever changed landscape from tackling tax season to re-inventing your business. The issues also featured interactive videos and revealed what makes the beauty industry tick. The digital issues aimed to keep readers up to date as Sydney salons came out of lockdown and Victorian salons went back into closure for a second time. Memorable features included The Retail Vision – offering readers strategies to maximise their earnings along with our Talking Point: The Road From Response to Recovery – highlighting industry leader’s strategy for building a bigger and better business.

In our August digital issue we spoke to the industry about the Power of Unity and uncovered some great tips for professionals uniting in the time of crisis.

September/October: We reached a major milestone this year with our 25th birthday celebration. As part of our Silver Jublilee we proudly commemorated being a leader in the industry throughout the years. We couldn’t have done it without our loyal readers and supporters throughout the years. We shared our this milestone with industry leader Elleebana. The inspirational Managing

Director Otto Mitter revealed his journey from humble beginnings on the Gold Coast of Australia to the current day where the brand is an international juggernaut in the world of lashes and brows. Otto’s best advice: “One thing I know for sure is you need to surround yourself with people that bring their talents to the table that is a crucial part of how we have been able to grow the business the way we have.”

Professional Beauty along with Spa & Clinic also hosted the second annual BSI at Ovolo hotel at Woolloomooloo – the event went hybrid this year as guests from all around Australia had the chance to attend either both physically or virtually. A stellar lineup of speakers and panelists entertained guests throughout the day and helped owners with advice on how to take their business to the next level. Guests enjoyed a three course sit down lunch and took part in networking drinks as part of the immensely successful event.

November/December: It goes without saying 2020 will be a year that will be remembered that forever changed the way people did business As Victorian salons finally had the chance to throw open their doors after a long lockdown – clients flocked to beauty and nail salons. Professional Beauty magazine also revealed this season’s party looks in our beauty pages. Once again we would like to thank our loyal readers and supporters - we look forward to working with you in 2021! n

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BEAUTY ESCAPE

SERENITY NOW With local travel back on the agenda what better way to combine a mountain escape than with an indulgent pampering session at Spa Sublime in the World Heritage listed Blue Mountains?. By Anita Quade.

WITH PANORAMIC VIEWS of Katoomba in the heart of the Blue Mountains this luxury retreat tucked away in a Federation House offers guests the ultimate relaxation experience – stocking 100 percent Australian Made products this is the ideal time out.

Spa Sublime Director Lynda Davis chats about her inspiration and how she formulated her own Australian made skincare Akorah.

Tell us why you set up Spa Sublime?

“It had always been my dream to run my own business. I can’t remember why – it was over 15 years ago, but I know that I was drawn to the newly emerging day spa industry. I was a qualified massage therapist at the time, running a corporate massage business in Sydney, Brisbane and Melbourne but it was time for me to come home to The Blue Mountains. I gave myself two

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years to get everything together. I went back to college, studied beauty therapy and worked in a spa for around 12 months to gain enough experience to run my own spa. To be completely honest, it’s hard to remember what I was thinking and feeling in those early days. I know it was very exciting and with hindsight, I realise I had no idea what I was doing.”

How many rooms do you have?

“We have four treatment rooms, three couples rooms and one single room, so we can treat up to seven guests at one time.”

What is your beauty background?

“I have been a massage therapist for nearly 25 years, a beauty therapist for over 16 years. I have been a Tafe teacher in beauty therapy and have developed my own spa range called AKORAH.”

What do you love most about the industry?

“I always say that we have the best job in the world. We make the world happier. Unlike nurses or policemen who see people at their worst, we get to see people at their absolute best. Generally, our clients love to see us and look forward to their time with us – no one ever says that about their dentist!

I love the fact that every day is different and there are so many different avenues to explore in our industry, you can always keep learning and growing.”

It is such a lovely space – can you give us an insight into the salon interior – how did you got about choosing the style?

“Our building was built around 1904, it’s an authentic Blue Mountains Federation home. I don’t think I actually chose the style, all I try to do is accentuate the beauty of the building. I try

to keep the space functional but at the same time, it’s a calm and serene space where people want to stay a while – except when our resident ghost makes an appearance, but that’s another story…”

How often do you update the look?

“We have had three major refurbishments in the last 15 years.”

What is your most popular treatment at the spa space?

“Well just about everyone wants a massage, but our most popular treatments are our bespoke packages where a client is able to select the duration of their stay with us then build their own package.”

You also offer group packages how popular are these?

“Very popular. Our Spa Par-Tea includes a 90min treatment of choice followed by high tea at the iconic Bygone Beauties in Leura.

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BEAUTY ESCAPE This is not your standard high tea, your waiter dressed in top hat and tails wheels out your trolley to the tune of Old Britannia, it’s loads of fun.”

How has COVID affected your operations – any measures that you have had to put in place?

“Well, being closed for three months wasn’t easy, though it was nothing like our Victorian colleagues have had to endure. I used this time to upskill all my team, to revamp our treatment menu and a couple of my therapists are now expert painters as we gave the spa a facelift.

We were able to reopen on the 1st june and have been flat out ever since. Sure we have had to change a few things around to be Covid safe but we all know that as beauty therapists, 90% of what is required, we do anyway. Hygiene and sanitation is part of our DNA. Now we are more conscious of the way we book clients – staggering appointments and temperature checking everyone.”

You also stock your own brand Akorah – tell us how you developed this?

“Several years ago now, I developed Akorah as there was nothing available at the time that really fulfilled all my needs. I wanted a spa quality range specific to body treatments, that was 100% natural and made in Australia. I wanted a range that would tell a story, that our clients would form an emotional attachment to, that smelled beautiful and that every time they used it they would be transported back to their time in the spa.”

What was the inspiration?

“The Blue Mountains of course! The three colours of Akorah represent the landscape – green for the rainforest and the trees, ochre for the sandstone cliffs and blue, well blue is for everything else – the water, the sky and the mountains itself.

Even the essential oil blends represent a personal memory of my home the Blue Mountains. Thrive smells like a spring garden, Spirit reminds me of summer afternoons as a child and Dream smells to me like a Yulefest celebration, but this is my own interpretation.”

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It is 100 percent Australian made where do you source your ingredients from?

“We try to use native Australian ingredients wherever possible.

Our products are packed with actives such as Quandong, Kakadu Plum, Lilly Pilly and camelia and macadamia oils and all our products are fragranced with 100% pure essential oils.”

How many products are in the line and are you look at expanding this?

“Akorah is a specialised body range and every product is designed specifically for a spa ritual. We have a body polish, body mud, nut free massage/body oil, body custard, hair mask, essential oil and herbal tea, all available in three signature scents. I have a few products on my wish list that I hope to develop in the coming months but there has to be an ‘in treatment’ purpose for any product we release. We are about to launch a divine facial oil as I needed a beautiful massage medium to use in our gua sha facials.”

What have you learnt from launching your own brand?

“That it is hard work and takes time and a lot of dollars. I now understand why it takes several months to develop a new product.

THE TREATMENT: NOT TO BE MISSED Spa sublime specialises in packages and spa rituals for couples. Life is so busy, we often have little time to ourselves and even less quality time with those closest to us. Whether it be your significant other, your bestie or even your favourite relative - sharing a spa experience is a great way to relax, recharge and reconnect with someone special in your life.

There is so much involved and any manufacturer will tell you that the hardest thing to get right is the packaging – this can keep me awake at night.”

Do you have any favourites from your own line?

“It changes constantly. At the moment I am loving the Thrive hair mask. My hair is very curly bordering on frizzy and I find that putting a little on my hair when it’s wet makes it soft, shiny and manageable. And I just love the essential oil blend.”

The salon also uses Ultraceuticals – how did you go about selecting this brand as a fit for your retreat?

“At Spa sublime we have always stocked Australian made products and the Ultraceuticals line is an amazing brand to use.

Ultraceuticals give us a real point of difference. It means that as well as providing a great spa experience, we are able to make real difference to our clients skin.”

Any tips for other budding beauty salon entrepreneurs?

“Follow your dream, but do your research and learn everything you can about running a business. Running a salon involves

a lot more than just giving great treatments. You have a legal and moral responsibility to everyone you come into contact with, whether it be taking care of the people that work for you, paying your therapists correctly and on time – every time, meeting your tax obligations, paying all your bills and being profitable. Running a business involves a lot more than giving great service, you need to know your numbers before you invest your first dollar. So many businesses go bust because people follow a dream without having any business know-how. You need to build a firm foundation first – that means getting some business skills behind you and you need to fall in love with numbers!”

What do you have planned for the Christmas season – any special packages?

“Christmas of course is our busiest season and it often seems that Spa Sublime is gift voucher central. Every year I develop three Christmas packages particularly for the overwhelmed husband who needs a little help buying the perfect gift. In addition, this year with Covid, it seems that everyone wants to shop local. I have spent the last couple of months sourcing beautiful gifts from all over Australia that compliment the Spa Sublime brand.

We now stock a wide range of gifts from $10 stocking fillers, crystal candles, bath robes, perfumes, coffee table books and everything in between.” n SPA SUBLIME 9 Penault Ave, Katoomba. www.spasublime.com.au

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LAST WORD

SHAYNNA

BLAZE

This Australian interior designer, TV personality and best known for her work as a judge on The Block reveals to Anita Quade her beauty hacks.

My mantra is… “When in doubt step back and breathe.

Then breathe once more.”

I would tell this to my younger self…

“You never regret treating yourself with good food, good wine and good company. And it’s never too early to use a good eye-cream!”

My career highlights…”publishing two design books, having my own lifestyle shows, singing at the Myer Music Bowl in Melbourne, hosting the AACTA awards and making a film with my kids. I haven’t finished yet though.”

My favourite beauty treatment is…. “A neck cream (NeoStrata Triple Firming Neck Cream ). We all pay attention to our faces but our necks age quicker.”

Beauty to me is… “Health and happiness with life and yourself. With both of these you exude a certain glow that you can’t help but be drawn to.”

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The best way to unwind is…”a face mask, pot of green tea and a book. It’s a way of disappearing and being present in what you are doing. By putting on a face mask you have to sit there for a minimum 30 minutes and who wants to interrupt you when you are looking a little ‘strange’.”

My favourite beauty escape is…”having a facial and massage at Missi Coco, Melbourne. I swear 90 minutes in there and I feel like I’ve had a weekend away.”

My best beauty hack is…”when using a serum, I also put it on the back of my hands. They are more exposed than our faces sometimes and your hands are on display just as much as your face. Then I always put sunscreen there too, when I put it on my face.”

I never leave home without …”Tinte lip balm, sunglasses and tinted SPF moisturiser. I don’t wear makeup when I am not filming and like to keep life pretty simple.

(Ultraceuticals Ultra UV sheer tint)”

Biggest life lesson I have learnt this year… “Time. I have never felt like I have had enough of it but with lockdown we have had too much. Now I have learnt fully the value of my time and what I want with it moving forward.”

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BEAUTY & SPA INSIDERS

Success

Australia’s leading B2B magazines; Professional Beauty and SPA + Clinic welcomed guests to the second BEAUTY & SPA Insiders event at the Ovolo Hotel in Sydney’s Woolloomooloo in October.

This year’s hybrid event welcomed guests both physically and virtually from all around Australia to enjoy a day filled with inspiring talks bought to you by leading experts in the industry along with inspiring panels.

Guests shared in the fun-filled day which included a three-course sit down lunch and networking drinks that offered the opportunity for attendees to help grow their business and take it to the next level.

The day was hosted by MC Sarah Hudson and included speakers; Sam Penny, Dr Steven Liew and Victoria Curtis. We can’t wait to see everyone back next year!

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EVENTS

GUESTS SHARED IN THE FUN-FILLED DAY WHICH INCLUDED A THREE-COURSE SIT DOWN LUNCH AND NETWORKING DRINKS THAT OFFERED THE OPPORTUNITY FOR ATTENDEES TO HELP GROW THEIR BUSINESS AND TAKE IT TO THE NEXT LEVEL.

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EVENTS

THE DAY WAS HOSTED BY MC SARAH HUDSON AND INCLUDED SPEAKERS; SAM PENNY, DR STEVEN LIEW AND VICTORIA CURTIS. WE CAN’T WAIT TO SEE EVERYONE BACK NEXT YEAR!

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LOVE YOUR INDUSTRY VIEWPOINT

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JANINE AKKAD

ELISHA YOUNG

VICTORIA CURTIS

Owner, RefectoCil Australia

Trends Manager, Mintel APAC

Founder, Victoria Curtis Collection

What do you see as one of the biggest beauty trends in 2020?

“I think it will be the evolution from natural beauty to clean beauty, bringing the best of nature and science together in ways that are sustainable, safe, and, most importantly, have proven efficacy.

Consumers are becoming more aware of the impact their demand for natural ingredients has on the planet, and will start to look to the lab for sustainable options.”

What is one of the biggest challenges you face this year?

“Now more than ever we need to be one step ahead of the game and onto new trends in the industry to ensure that we are evolving along with this ever changing environment. Offering the latest treatments and products gives us an edge over our competition, however I recommend doing your research to ensure that the trend is not only seasonal, but will in fact benefit your business and your customers long term. All decisions should be made with this in mind no matter what the industry throws at us. I encourage business owners to stay in their own lane.”

What have you learnt in business?

“During my 28 years of owning my own business, my most important lessons have been to be Vita Liberata able to develop Self-Tanning Mist resilience and Encore Beauty become adaptable 1300 770 428 to an ever changing business environment whilst staying true to my core values.

Believing in myself and accepting that there will always be criticisms form an integral part of this resilience.

Another key lesson is acknowledging that no matter how big or important you become, you are nothing without your team.”

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beauty picks YOUTH IN A JAR Want to know the secret to faking a good night’s rest and younger looking skin – check out AGELESS Total Overnight Retinol Masque – known as botox in a jar – Retinol is delivered deep into the skin to support intensive collagen remodelling. www.imageskincare.com.au

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Want to know what’s on the minds of our experts this edition? Anita Quade chats to industry leaders about their inspiration and trends.

SALON VIEW

EXPERT TALK

WAY TO

Glow

Behind Aestheticá’s pretty exterior there’s a team of experts taking a personable and considered approach to their clients’ needs, making this salon a feast both for the eyes… and the skin.

UNIFORM STYLE Dress your salon staff for success with the incredible range from www. springspawear.com.au – made for style and functionality check out the range of tunic work uniforms and wide - crop pants in colours including black, charcoal and grey. They are made to be washed and worn!

BEAUTY & SPA Insiders 2020 FOREVER YOUNGBLOOD

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Created by Youngblood Mineral Cosmetics’ makeup artist Oriana Repoli for their latest campaign, these three on-trend looks are easier to achieve than you might think!

TAKE A SHORT drive out of Byron Bay’s bustling town centre and onward to Aestheticá – a carefully curated skin care oasis offering corneotherapeutic treatments. The clinic was founded by sisters-in-law Alexa Roetger - a registered nurse, and Kristal Smith – who has a background in beauty therapy and business.

Aestheticá’s doors were opened 18 months ago with the goal of removing clients from what Alexa, who is now the salon’s sole owner, describes as the ‘rushed in and out’-style skin treatments happening in Byron. “We really wanted to focus on slowing things down and listening while appreciating dermal therapy and nursing techniques that achieve the best results, without causing undue stress or discomfort,” Alexa explained.

To complete the vision, the salon’s interior was curated with a minimalist feel in mind. “Our goal was to create a space which was well thought out and designed to create a sense of calm

SINCE JANUARY, WE HAVE OFFERED CLIENTS FIVE PERCENT OFF THEIR NEXT PRODUCT PURCHASE FOR EMPTIES RETURNED TO CLINIC TO BE RECYCLED BY SUSTAINABLE SALONS. THE TIME FOR CHANGE IS NOW.

TIMELESS ELEGANCE

“This classic look centres around the staple beauty product in every makeup bag – the perfect red lipstick. To achieve this look, I pumped up the shimmery shades on the eyelids and added a red lipstick that complimented each model’s skin tone. Youngblood boasts a range of red lipsticks with warm, cool and neutral undertones – ensuring there’s the perfect red for everyone! For a long-lasting red lip, I recommend prepping lips with our Stay Put Eye Primer to ensure staying power and strong colour payoff, and lining lips with our ‘Truly Red’ Lip Liner before applying your lipstick.”

Following on from the success of last year’s inaugural BEAUTY & SPA Insiders summit we heard the call for more. This year the industry event is back with a stellar lineup of speakers to help educate and inspire. We take a look at two speakers on the programme.

Photographer: Amanda Harvie | Makeup Direction: Carina Rodriguez | Hair: Alyssa Gonzalez

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your team.”

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in their own lane.” business owners to stay at us. I encourage what the industry throws this in mind no matter should be made with long term. All decisions and your customers benefit your business seasonal, but will in fact the trend is not only research to ensure that recommend doing your competition, however I us an edge over our and products gives the latest treatments environment. Offering with this ever changing we are evolving along industry to ensure that onto new trends in the ahead of the game and we need to be one step “Now more than ever you face this year? biggest challenges What is one of the

Photographer: Amanda Harvie | Makeup Direction: Carina Rodriguez | Hair: Alyssa Gonzalez

Clarins 1800 861 888 lashes from moisture exposure. provides a resilient barrier to guard Perfect 4D Waterproof Mascara The blue lotus wax in Clarins’ Wonder NEW WONDER

YOUNGBLOOD FOREVER

latest campaign, these three on-trend looks are easier to achieve than you might think!

Created by Youngblood Mineral Cosmetics’ makeup artist Oriana Repoli for their

HORDES OF SALON owners and managers, clinicians, cosmetic nurses and beauty-industry spectators have had May 25 penciled in their diary since the announcement of the 2020 BEAUTY & SPA Insiders event. And now, early-bird ticket sales and registration are officially open.

Those that register early for the highly anticipated event will secure their ticket for $295, pocketing a saving of $100.

Brought to you by Australia’s leading B2B magazines for the aesthetics industry, Professional Beauty and SPA + CLINIC, BEAUTY & SPA Insiders brings together industry Australia experts forCurtis a day of inspiring talks, innovative ideas, and Mintel APAC RefectoCil Collection Trends Manager, Founder, Victoria Owner, engaging conversations.

YOUNG AKKAD CURTIS ELISHA JANINE VICTORIA owner of Skin By Sarah Hudson will be Sarah Hudson, the MC of the BEAUTY & SPA Insiders programme taking place at Woolloomooloo’s Ovolo. Attendees will be treated to presentations by the industry’s most respected identities for a inspiration and trends. day of talks and panels. Among the speakers will be Victoria edition? Anita Quade chats to industry leaders about their Curtis, founder of Victoria Curtis Cosmetics; director of Want to know what’s on the minds of our experts this education at Dermalogica, Emma Hobson; founder of Fitness that no matter how is acknowledging Another key lesson of this resilience. an integral part be criticisms form there will always and accepting that Believing in myself to my core values. whilst staying true business environment to an ever changing become adaptable resilience and able to develop have been to be important lessons business, my most of owning my own “During my 28 years learnt in business?

What have you

sustainable options.” to look to the lab for planet, and will start ingredients has on the demand for natural of the impact their becoming more aware Consumers are have proven efficacy. most importantly, sustainable, safe, and, in ways that are and science together the best of nature clean beauty, bringing natural beauty to the evolution from “I think it will be in 2020? beauty trends one of the biggest What do you see as

applying your lipstick.” strong colour payoff, and lining lips with our ‘Truly Red’ Lip Liner before prepping lips with our Stay Put Eye Primer to ensure staying power and the perfect red for everyone! For a long-lasting red lip, I recommend red lipsticks with warm, cool and neutral undertones – ensuring there’s complimented each model’s skin tone. Youngblood boasts a range of up the shimmery shades on the eyelids and added a red lipstick that makeup bag – the perfect red lipstick. To achieve this look, I pumped “This classic look centres around the staple beauty product in every

EMMA HOBSON Director of Education Asia Pacific Dermalogica and The International Dermal Institute

IS NOW. SALONS. THE TIME FOR CHANGE RECYCLED BY SUSTAINABLE RETURNED TO CLINIC TO BE PURCHASE FOR EMPTIES OFF THEIR NEXT PRODUCT OFFERED CLIENTS FIVE PERCENT SINCE JANUARY, WE HAVE was well thought out and designed to create a sense of calm a minimalist feel in mind. “Our goal was to create a space which To complete the vision, the salon’s interior was curated with undue stress or discomfort,” Alexa explained. nursing techniques that achieve the best results, without causing things down and listening while appreciating dermal therapy and happening in Byron. “We really wanted to focus on slowing owner, describes as the ‘rushed in and out’-style skin treatments removing clients from what Alexa, who is now the salon’s sole Aestheticá’s doors were opened 18 months ago with the goal of Smith – who has a background in beauty therapy and business. by sisters-in-law Alexa Roetger - a registered nurse, and Kristal offering corneotherapeutic treatments. The clinic was founded and onward to Aestheticá – a carefully curated skin care oasis TAKE A SHORT drive out of Byron Bay’s bustling town centre

TIMELESS ELEGANCE

and not be considered your typical ‘beauty/injectables’ clinic which can be cold… we made sure that when you walk into our clinic there is an instant sense of calm and warmth.” Florals, dried palm spears and hessian bowls are set against crisp white walls, and Roman arches carve out a hallway leading to private treatment rooms. “Our interior has become a main focus for our clinic with pictures shared on various platforms every day.

[It has] definitely contributed to our very fast growth.” Staff also dress in white linens to provide a relaxed alternative to a traditional clinical uniform.

The Aestheticá team are trained to service clients of all ages with a carefully curated skin care regime. “Each and every one of our treatment pathways is tailored to the individual. After all, every skin is a unique fingerprint.” The team of eight dermal therapists are trained in corneotherapy and have forgone the use of lasers in favour of a simple treatment menu that is entirely customisable. “Our vast range of education over both beauty and nursing industries meant we wanted to offer great skin treatments, a holistic approach to skin heath and real results,” Alexa said, “which is why we settled with customised skin treatments and cosmetic injectables.”

The salon chose to work with skincare brand, dermaviduals.

“From the start we were on the hunt for an amazing skincare company with incredible results and support for a new little business like ours.” Alexa explained that they had felt supported by the brand from the get-go – “the education we received, although a very steep learning curve, was second to none. As we also use MAX LED in our clinic and were fortunate enough

we also use MAX LED in our clinic and were fortunate enough although a very steep learning curve, was second to none. As by the brand from the get-go – “the education we received, business like ours.” Alexa explained that they had felt supported company with incredible results and support for a new little “From the start we were on the hunt for an amazing skincare The salon chose to work with skincare brand, dermaviduals. treatments and cosmetic injectables.”

Alexa said, “which is why we settled with customised skin treatments, a holistic approach to skin heath and real results,” and nursing industries meant we wanted to offer great skin customisable. “Our vast range of education over both beauty of lasers in favour of a simple treatment menu that is entirely therapists are trained in corneotherapy and have forgone the use every skin is a unique fingerprint.” The team of eight dermal of our treatment pathways is tailored to the individual. After all, with a carefully curated skin care regime. “Each and every one The Aestheticá team are trained to service clients of all ages traditional clinical uniform. also dress in white linens to provide a relaxed alternative to a [It has] definitely contributed to our very fast growth.” Staff our clinic with pictures shared on various platforms every day. treatment rooms. “Our interior has become a main focus for walls, and Roman arches carve out a hallway leading to private dried palm spears and hessian bowls are set against crisp white clinic there is an instant sense of calm and warmth.” Florals, which can be cold… we made sure that when you walk into our and not be considered your typical ‘beauty/injectables’ clinic

ACCESS OUR CONTENT 24/7 THROUGH THESE DIGITAL PRODUCTS: WAY TO

DIGITAL MAGAZINE

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and the skin. considered approach to their clients’ needs, making this salon a feast both for the eyes…

Behind Aestheticá’s pretty exterior there’s a team of experts taking a personable and

Byron Bay OASIS

beauty picks

WEIV NOLAS

KLAT TREPXE

GNINNAT

E-NEWSLETTERS

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www.imageskincare.com.au collagen remodelling. deep into the skin to support intensive as botox in a jar – Retinol is delivered Overnight Retinol Masque – known skin – check out AGELESS Total good night’s rest and younger looking Want to know the secret to faking a YOUTH IN A JAR

“I’ve had the pleasure of being in this fantastic industry for over 30 years; it’s allowed me to acquire an extensive range of knowledge with a definite global perspective in all aspects of the professional skincare industry. My area of expertise focuses on effective business strategies and insights into future trends, all of which have led me to speak on many platforms around the world including television and radio interviews, I have been an invited speaker for industry trade shows and national congresses of C.I.D.S.C.O, I.S.P.A. A.S.P.A. and Cosmetex.”

SSALCRETSAM PUEKAM

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INDUSTRY WEBSITE

ROUNDTABLE VIDEOS

SOCIAL MEDIA

RESOURCE DOWNLOADS

E-BLASTS

Professional Beauty’s digital products ensure you stay connected.

They are available 24/7 to deliver the latest news and industry trends FREE! Start exploring now:

www.professionalbeauty.com.au Hover your phone camera over the code to visit the website

EVENTS

AESTHETICS INDUSTRY GOES WILD AT THE ZOO Leading industry suppliers, Venus Concept and EnVogue, welcomed guests to Sydney’s Taronga Zoo for a day jam packed with education and inspiration recently.

Event co-ordinator Nicole Montgomery said the event was created to ensure clients’s businesses do “more than just survive in these unprecedented times.”

“We chose to hold the conference at Taronga as it was the perfect setting to remind us all that it is not the strongest or the most intelligent of the species that survive but the one that is best adaptable to change.”

The lineup included presentations

by Dr Steven Liew, Dr Sonia Batra and Dr Michael Zacharia.

Guests enjoyed food, wine and entertainment throughout the day while enjoying breathtaking views of the Sydney Opera House.

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WE CHOSE TO HOLD THE CONFERENCE AT TARONGA AS IT WAS THE PERFECT SETTING TO REMIND US ALL THAT IT IS NOT THE STRONGEST OR THE MOST INTELLIGENT OF THE SPECIES THAT SURVIVE BUT THE ONE THAT IS BEST ADAPTABLE TOÂ CHANGE.

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IT’S NOT A SLOGAN. IT’S TRUE BENEFITS AND OUR REASSURANCE TO YOU. For more than 35 years, CHRISTINA COSMECEUTICALS has been committed to delivering leading professional solutions by harnessing the dynamic combination of traditional botanicals with scientifically proven ingredients. As a result, our treatment systems and home care products are successfully able to target and resolve impaired skin health and a broad range of skin conditions safely, and with outcomes that truly surpass expectations. IT JUST WORKS. For your FREE SAMPLE TREATMENT KIT, please call or email us at SKIN FACTORS (*conditions apply).

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