COVER STORY
The age of service innovation through
PERSONALISATION Dermalogica – professional grade skincare by The International Dermal Institute
JANE WURWAND is an innovative business visionary who opens doors for global women’s economic empowerment. She is the co-founder and chief visionary of Dermalogica and The International Dermal Institute, which are recognised as gamechanging brands within the professional skincare industry. Dermalogica products are the number one choice of more than 100,000 professional skin therapists in more than 100 countries worldwide. After three decades of work in the skincare industry where the vast majority of ownership and work-force is female, Wurwand established Financial Independence Through Entrepreneurship (FITE) to help support women entrepreneurs around the world. A social impact initiative that creates pathways
Karla McDiarmid (Owner Macquarie MediSpa) and staff member with Jane Wurwand in LA
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to entrepreneurship by providing access to small loans, business resources, education and leadership training, FITE has assisted more than 95,000 women in gaining financial independence. In 2016, President Obama appointed Wurwand a Presidential Ambassador for Global Entrepreneurship, one of a prestigious group of America’s top entrepreneurs who work with the federal government to help develop the next generation of entrepreneurs both at home and abroad. She has also served as a special advisor to the United Nations Foundation Global Entrepreneurs Council (GEC), supporting their work to advance entrepreneurship among women and girls. “At Dermalogica, we talk about the three pillars that make up the brand DNA. Firstly, education which is our foundation, we’re an education company with a great product. Secondly, personalisation – meaning that we see every skin therapist as an individual and every skin therapist, who is part of Dermalogica, sees their client as an individual. We create bespoke regimens for every client. The third pillar is human touch, this is what makes our industry so insanely great! Because we have the privilege of touching people, not just with our hands, but with our voice, our kindness, and our intention. Human touch is core to everything we do at Dermalogica. We are constantly thinking about our three pillars – education, personalisation and human touch, that’s Dermalogica.” Jane Wurwand Dermalogica welcomes two new and innovative treatments to its service line-up with ProServices. These treatments use cutting-edge technology, paired with Dermalogica’s powerful IonActiveTM formulas, and innovative professional product range to give instant and unparalleled results.