National Liquor News November 2022

Editor’s note

What an incredibly busy month it has been in the lead up to summer. After a couple years of uncertain restrictions, the industry is well and truly back to something it does so well – connecting with each other in person.

The whole team at National Liquor News has been so happy to be out amongst the trade this past month. This includes in Perth, where I attended the Liquor Stores Association of WA Awards (read more from page 30), and of course at the Australian Liquor Industry Awards (ALIA) in Sydney. At the time of writing, ALIA was just a few days ago so we’ve got an early taste of the night on page 19, with a massive event feature coming up in our next issue.

The opportunity to connect, celebrate and learn continues during this month, largely with the 2022 Retail Drinks Industry Summit and Awards on 30 November. Check out what to expect from this highly anticipated jam-packed day of activity from page 16.

Of course, the busy nature of this time of year is also happening in-store, as summer, Christmas and the wider holiday period continues to approach at pace. Ahead of this, in this issue, we’ve covered useful topics such as retailing for Christmas (from

page 46), and trending categories of the season such as Scotch whisky (from page 64) and agave spirits (from page 52).

Other interesting topics of this month include Brendan Black’s analysis of the New Zealand drinks segment in the Australian market (from page 72), and also a collection of all the key summer beer news and developments (from page 40). We round this out with our wine tasting panel’s review of a favourite wine category of the season – sparkling, which includes Champagne, Prosecco, other sparkling whites, sparkling rosé and sparkling red (from page 78).

As usual, our regular and guest contributors bring together the rest of the magazine with their informative insights. Thanks to DrinkWise, Independent Brewers Association, Wine Australia, Strikeforce, Retail Drinks, IRI and Snooper for sharing their thoughts this month. Cheers, Brydie

Brydie Allen, Editor 02 8586 6156 ballen@intermedia.com.au

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Contents

Regulars

10 News: The latest liquor industry news for retailers around Australia

18 Events: An exclusive look into the latest industry events

20 Marketplace: Brand news and promotions

32 DrinkWise: Positive outcomes for the latest initiatives

Retail Focused

16 Industry Event: Retail Drinks Industry Summit 2022

30 LSA WA: A look into the WA industry’s night of nights

35 Strikeforce: What is the tipping point?

36 Retail Drinks Australia: Changes coming to NT Liquor Laws

38 IRI: Inside liquor’s e-commerce expansion

44 Snooper: Festive season 2022 –a ramp up from 2021?

46

Christmas Retailing: Products that make great gifts and seasonal drinks

72 New Zealand Drinks: Great things across the ditch

82 Retailer Profile: Hutt Street Cellars, Adelaide

Wine

34 Wine Australia: The current state of sparkling

70 Wine Tasting Review: Sparkling

Beer

33 Independent Brewers Association: Hats off to the judges

40 Summer Beer: Hot new releases and award winning brews

Brew Review: Spring beers

Spirits

8 Cover Story: Fireball goes full throttle with glowing new RTD

37 IWSR: Global RTD category value to hit $11.6 billion

Tequila and Agave Spirits: Agave turns over a new leaf

Scotch Whisky: Great Scotch!

Fireball goes full throttle with glowing new RTDs

While known as an iconic party-starting shot the world over, Fireball is now injecting some fun and fire into a different booming segment of Australia’s liquor industry.

In one of the hottest releases to hit RTD fridges in decades, Fireball has launched a fresh new range of RTDs, with three SKUs that bring well-loved bar serves into cans for consumers to crack open on any occasion.

The new range includes Fireball with Apple and Fireball with Cola, both packing a punch at 6.6 per cent ABV, 1.8 standard drinks. Completing the fiery lineup is Fireball’s ‘Dragon Serve’, which turns things up a notch with 10 per cent ABV, two standard drinks in a 250ml can.

Jon Prew, Fireball Marketing Manager, described the bold flavours of the range, which is predicted to become a fast favourite for drinkers looking for next level refreshment.

“Fireball with Apple is our number one mixed serve in bars. Cinnamon and apple pair like partners in crime, reminding you of granny’s warm apple pie. This guy is ultra refreshing,” he said.

“Fireball with Cola 6.6 per cent is close

The new Fireball RTD range is set to become a fast favourite for drinkers, bringing much-loved classic bar serves into a convenient format that packs a punch.

enough to the much loved classic bourbon and cola (Australia’s biggest mixed serve in bars and in RTD) but with a spicy twist that makes it stand out from the crowd.

“When you want to turn your pre-drinks up a notch, get stuck into Fireball Whisky ‘Dragon Serve’ with Cola. This squat 10 per cent ABV 250ml can of dynamite has more whisky and less mixer.”

But it wouldn’t be Fireball if that was all… They’ve stepped things up a level with a category-first, glow in the dark cans!

“Crack a couple open and you’ll be reaching for the lasers in no time,” Prew said

Fireball is one of the hottest brands in Australia, being the fastest growing whisky for four years running. All three cans tap into a key growth driver of the RTD category, being high ABV, and will also create a stir with the glow in the dark technology.

Fireball’s three new RTD cans are available in all major banners across Australia and will be lighting up fridges in bars and clubs too. For more information, contact your local SouthTrade International Representative.

■

Independent Liquor Group (ILG) has announced that its boutique Fleet Street banner has continued its expansion – this time, into the NSW Blue Mountains.

The first Blue Mountains location for the banner is in Wentworth Falls at the Grand View Hotel, part of the Hometel Group. Located in the leafy and historic surrounds of the hotel grounds, the new Fleet Street store features a range of quality products, matched with attentive staff and their well-rounded knowledge.

The Hometel Group saw the Fleet Street banner as a great fit for the Grand View Hotel, to create excellent, seamless shopping experiences for tourists, guests and locals alike. This was especially true for the group when noting the dramatic change in demographics of the local area in the last eight months, as more Sydneysiders moved away from the city into the mountains.

Kun Rahadian, Group General Manager of the Hometel Group, said the Fleet Street brand was synonymous with boutique, personalised and experiential offerings, which was the type of retail experience the group was looking to create in this new demographic.

“It has been a great addition to the portfolio as the hotel already offers boutique accommodation, restaurant and bar, weddings and social function spaces, and a planned a gin and wine lounge which will showcase local wines and spirits complemented by shared dishes from tapas to modern Asian. We are excited that it is a great offering not only for our local guests but also day and international visitors,” Rahafian said.

NT Government reveals results of MUP evaluation

The Northern Territory Government has released the three year evaluation of the Minimum Unit Price (MUP).

The MUP was introduced in amendments to the NT Liquor Act in 2018, which were implemented following the Riley Review and its recommendations around alcohol legislation and issues in the state. The MUP was set at $1.30 per standard drink contained in the alcohol product, meaning that no alcohol could be sold below the price of $1.30 per standard drink.

The evaluation report was developed by independent consultants, Frontier Economics and Yarning, and concludes the MUP has been effective, while also acknowledging the difficulty in evaluating the scheme without considering the assistance of other measures currently in place to also address alcohol-related harm.

Key findings listed in the evaluation include the reduction of alcohol-related harms in a range of key areas since 2018, with a 25.8 per cent decline in alcohol-related assaults and an overall 19.4 per cent reduction per capita in alcohol-related emergency department presentations across the state.

Other findings that the NT Government has highlighted include a reduction in the supply of low-cost, high alcohol products, and “no evidence to suggest the MUP had any negative effects on industry, tourism or the NT economy.”

Michael Waters, CEO of Retail Drinks Australia, said evaluating the MUP is important.

“The benefits of population-wide measures like the MUP are more difficult to identify which is why the findings of the Frontier Economics review are so important for informing future reforms,” he said.

“Retail Drinks’ NT members can rest assured that the voice of industry is being heard at the highest levels of the NT Government and that the association is working proactively on their behalf throughout legislative and regulatory reviews of alcohol policy.”

latest

industry

For retailers around the country

ILG’s Fleet Street banner expands into Blue Mountains

Paul Esposito with the Hometel Group team

Brown-Forman to purchase Diplomático Rum

Brown-Forman has announced it has reached an agreement with Destillers United Group to purchase the Diplomático Rum brand and related assets, including the rum’s production facility in Panama.

The deal will see Destillers United Group continue to produce and age Diplomático in its original distillery at the foot of the Andes mountains.

Lawson Whiting, President and CEO of Brown-Forman Corporation, said: “Diplomático Rum will join our expanding portfolio, giving Brown-Forman a market leading entry into the fast-growing super-premium rum category. This aged rum brand has distinctive packaging, strong brand positioning, and is a delicious tasting spirit.

“As part of this acquisition, we will welcome more than 100 new employees to Brown-Forman.”

In a statement about the deal, Destillers United Group said: “We are proud to have pioneered and been instrumental in developing the super-premium+ rum category around the world. Diplomático Rum is ready to accelerate its growth with Brown-Forman, one of the world’s most well-known spirits and wines companies.

“We share a similar familial culture and know the brand will continue building on our legacy. We look forward to working together to bring Diplomático Rum to consumers around the world.”

WA announces plans to strengthen BDR

The WA Government has announced plans to strengthen the state’s Banned Drinkers Register (BDR), and extend its current trial in the Pilbara, Kimberley and Goldfields regions.

The BDR was first launched in WA in the Pilbara in 2020 and is a targeted approach to reduce alcohol-related harm by restricting problem drinkers from accessing takeaway alcohol. During its current trial period, the University of Western Australia has been tasked with producing an interim report on its effectiveness in this goal, which has now been presented to the WA Government with several recommendations.

New proposed legislation in reaction to this report includes expanding pathways for problem drinkers to be put on the register. For example, police would have the ability to apply to have someone placed on the BDR for alcohol-related offences outside licensed premises, including drink driving or alcohol related violence. Courts or police could also stipulate being on the BDR as part of bail or parole conditions.

This is tipped to be a significant driver of positive change, as according to a report by

7News Regional WA, just 174 people are on the BDR collectively across the state.

Other proposed changes include making the BDR mandatory for all licensed takeaway alcohol premises (in areas where the BDR operates); making it an offence to knowingly supply liquor to a person who is on the BDR; giving police powers to seize or dispose of liquor if in the possession of a person on the BDR due to a Barring Notice or Prohibition Order; and requiring online liquor retailers to check the BDR before completing a sale. There will also be consultation on the expansion of the BDR trial into new regions.

Read the rest of this story, including Minister and industry reactions, via National Liquor News online here: https://bit.ly/3D31IdJ

Asahi Beverages acquires Strangelove

Popular adult soft drink, premium mixer and mineral water business, StrangeLove, has been acquired by Asahi Beverages.

StrangeLove has founded in 2013 by mates James Bruce and Stafford Fox and has more than doubled in volume and revenue in the last two years.

Bruce said: “It has been an incredible nine years on our own. However, this deal represents an amazing opportunity to speed up StrangeLove’s mission to revolutionise the adult soft drink market with more imaginative and high-quality beverages.

“With their FMCG-expertise and long-standing customer relationships in retail, hospitality and beyond, Asahi Beverages will help grow StrangeLove in a way we couldn’t on our own. They share our absolute commitment to quality and we’ve been impressed by how they’ve supported their other craft partners to retain their unique identity and foster innovation.

“The StrangeLove management team and I will remain in our roles at the business, and we’re excited and committed to its long-term growth. This means the acquisition won’t affect day-to-day operations and nothing will change for our customers and consumers. We’ll continue to challenge the status quo with imaginative, innovative and adult flavours, using real ingredients sourced, where possible, from local farmers and producers.”

Asahi Beverages Group CEO Robert Iervasi said: “We are really excited about the impact that StrangeLove is going to have in restaurants, cafes, hotels and pubs. We expect StrangeLove to really shake things-up in the on-premise premium mixer and adult soft drink space, with a high-quality, Australian-made brand. This deal will also strengthen our offer to retailers, which are dedicating more shelfspace to premium non-alcohol beverages. StrangeLove complements our leading portfolio of beverages and we are absolutely thrilled to add StrangeLove to the Asahi Beverages family.”

Latest ABAC report highlight ‘care areas’ for alcohol marketers

The Alcohol Beverages Advertising Code (ABAC) has released its latest quarterly report which shows there has seen a slight increase in complaints and determinations compared with the first two quarters this year.

ABAC Chair Harry Jenkins said determinations this quarter by the ABAC Adjudication Panel highlight some important areas where alcohol marketers need to take care.

“Some companies like to include in their marketing, imagery that is nostalgic for adults as it reminds them of their youth. However, if the appeal of a nostalgic reference or imagery is enduring in its popularity for the current generation of minors it is likely to breach Code standards as occurred when figures from the ‘Little Miss’ children’s book series were used in a social media post,” he said.

“The Panel also considered the use of the trending ‘wave’ filter on an Instagram post this quarter and found that the combination of the filter effects and the caption encouraged excessive consumption or alternatively, treated it as amusing, which breaches Code standards. It is important to remember that humour won’t save a marketing communication that fails to meet Code standards.”

ABAC also offers a pre-vetting service which enables alcohol marketers to get an independent check of their marketing and make sure it is meeting responsible alcohol marketing standards. Demand for this service is increasing every year, with almost 1000 requests received last quarter in the new pre-vetting lodgement system that was launched earlier this year.

Read more about ABAC’s Second Quarterly Report for 2022 and find a link to all decisions via The Shout story here: https://bit.ly/3FaGEDB

Beer Agents for Change Diversity Survey returns

After its first Diversity Survey revealed disquieting findings in 2021, the group Beer Agents for Change is again seeking to gauge where the Australian beer industry sits in terms of equality and safety.

Formed last year by a collective of experienced industry professionals after abuse allegations in beer industries here and overseas hit headlines, Beer Agents for Change’s inaugural survey found, among other insights, that a high proportion of respondents had suffered harassment in their work places – including in sexual and gender-based ways. It also highlighted a lack of diversity in leadership positions and poor ethnic representation.

In a bid to see the survey run annually, it returns to “continue to quantify and qualify the issues that exist” and “to take a snapshot of people’s experiences in the last 12 months”.

In a statement, the group said: “The survey has been created

for everyone employed in the beer industry to collect data from those working in every aspect of beer – from brewery owners to brewers, accountants, sales reps and bartenders – it is for everyone to add their experience to.

“Change will be difficult, but benchmarking progress to make sure it is moving in the right direction is an important building block.

“The data from this survey will be anonymous, consolidated and shared, with a view to continue on an annual basis and track improvement.”

The results of this survey will be shared once they have been collated. Information about the first survey and its results can be found via Beer & Brewer: https://bit.ly/3speWvm

FSANZ seeking labelling amendment feedback

Food Standards Australia New Zealand (FSANZ) has received an application to amend the pregnancy warning marks on corrugated cardboard packaging and is now calling for comment on the proposed change.

The application is seeking to change the warning labels to a single colour on a contrasting background, and to be made larger. The change is being sought to address a technical printing issue which results in misalignment of the threecolour pregnancy warning mark on corrugated cardboard packaging.

The applicant says this issue makes the warning label difficult to read and therefore reduces its effectiveness. Corrugated cardboard is typically used to package multiple cans or bottles of alcoholic beverages.

The application states: “This application has broad-based support from the alcoholic beverages and packaging sectors in Australia and New Zealand.”

Entities that the application cites as being in support of the change include Visy Industries, the New Zealand Brewers Association and the Brewers Guild, the Brewers Association of Australia, Australian Grape and Wine, New Zealand Winegrowers and Spirits and Cocktails Australia.

FSANZ said: “The proposed changes would allow an alternative larger pregnancy warning mark to be printed on corrugated cardboard outer packaging when a post-print (flexographic) process is used. The current threecolour mark will remain a requirement for all other packaging and single units of alcohol.

“Pregnancy warning labels are an important part of increasing awareness of the risks of drinking alcohol while pregnant. Currently, warning labels on all packaged alcoholic beverages will be required from 1 August 2023.”

The period for comment closes at 6pm, Canberra time, on 16 November and you can head to the FSANZ website to make your comment.

Retail Drinks Industry Summit: The benchmark for Australia’s retail liquor industry

Michael Waters, Retail Drinks CEO, describes the key drawcards of the upcoming Retail Drinks Industry Summit, held on the same day as the organisation’s AGM and annual Awards.

To continue to succeed in business, it is critical to have the latest information, trends and ideas to help make business decisions. Retail Drinks’ annual Industry Summit, which is our flagship event, sees business experts and industry leaders come together to share their knowledge and expertise and reveal key insights and strategies. In doing so, this helps liquor retailers continue to succeed and grow their businesses and profits responsibly and sustainably.

This year’s Summit will be held at the Sofitel Sydney Wentworth on Wednesday 30 November 2022, with the day to also include Retail Drinks’ Annual General Meeting and the 2022 Retail Drinks Industry Awards.

We are excited for the Summit to be returning to an in-person format for the first time since 2019. Despite last year’s Summit and Awards being held digitally due to COVID-19 restrictions, the events attracted over 1,000 attendees from across the country and proved highly successful despite the change in format. This was reflected in our post-event survey with 96 per cent of survey respondents saying they would attend the event again in the future, and 90 per cent reporting that the event met or exceeded expectations.

Whether you’re an independent, chain or online-only liquor retailer, retail banner group, wholesaler, beverage producer, supplier, or service provider to the retail liquor sector, the Summit is a truly unmissable event for everyone.

The Summit will deliver another cracking ‘six hours of power’ program featuring more than 20 speakers and over 10 presentations and panel discussions on relevant and current topics including regulation, responsibility and sustainability; industrial relations reform; workplace

wellbeing; talent attraction and retention; market, category, shopper and consumer insights; online alcohol sale and delivery; the evolution of the online shopper; and omni-channel retailing.

As our industry, society and economy continues its recovery from the impacts of the COVID-19 pandemic, a real highlight in the day’s agenda will be a thought-provoking keynote presentation by world-renowned futurist, media commentator and author Rocky Scopelliti titled: ‘How do we increase our capacity to adapt in a world of accelerated change?’

Rocky’s keynote will explore the collision of eight megatrends that collectively will define Australia politically, economically, environmentally, regionally, socially, trustworthily, knowledgably, scientifically and technologically over the coming decade, and share insights that will empower you to turn change into opportunity, ideas into innovation and customers into advocates.

For further information on the Summit, or to register your attendance, make sure to visit www.retaildrinksindustrysummit.com. au today. We look forward to seeing you in Sydney later this month! ■

Key event details

Date: 30 November 2022

Location: Sofitel Sydney Wentworth

More information: For more about the AGM, Summit and Awards, and to register to attend, go to: www.retaildrinksindustrysummit.com.au

Events

ALIA makes triumphant return for 2022

The Australian Liquor Industry Awards (ALIA) returned in October for the first time since the pandemic began, with a sold out event at Sydney Town Hall in line with the theme ‘dress for your next holiday’. On the night, 60 awards were presented across the offand on-premise industry, recognising the best of the best across the country. Stay tuned for the December issue of National Liquor News for our massive ALIA feature, which will give an exclusive look into all the highlights and award winners from the night.

Glenmorangie brings Delicious and Wonderful World campaign to Australia

Glenmorangie has illustrated the breadth of what is possible with single malt Scotch whisky through its global campaign, Delicious and Wonderful World. The Australian iteration took place high upon Sydney Tower and was an imaginative and sensory event series that let guests explore unique experiential pairings with whisky, cocktails (designed by Spirits Specialist Kurtis Boseley) and desserts (created by KOI Dessert Bar’s Masterchef visionary Reynold Poernomo). At each event, guests received personalised cards that dictated how they should navigate a variety of interactive experiences in a way that best suited their tastes. Music was courtesy of iconic pop duo, Client Liaison, which perfectly complemented the extraordinary escapism of the night as guests looked out over sweeping views of Sydney’s skyline.

MC Bianca Dye

The LMG team

Freshwater Brewing Company opens its Sydney venue

Local Sydney beer brand, Freshwater Brewing Company, has opened the doors to its brewery and new home in Brookvale at an exclusive launch event, just over a year after releasing its first beer, Freshie Pils. The brand’s beers are a hit for local independent bottle shops in the area, and now consumers and trade alike can come and get a deeper look at the ethos of community that Freshwater Brewing Company seeks to represent.

Co-founder, Jonny Bucknall said: “We are stoked to be opening our first brewery a year after the launch of our first beer and in our local neighbourhood. Community is in the brand’s DNA, and this gives us an opportunity to create a space for our friends, family and neighbours, and create a brewery for all that embodies the Australian surf lifestyle.” Guests to the launch event experienced all the new venture has to offer – not only the beers, but a crowd-pleasing wider drinks and food menu, welcoming staff and overall embodiment of the northern beaches vibe.

Vanguard Luxury Brands showcases portfolio at roadshow

Vanguard Luxury Brands recently headed out on a roadshow to several cities around Australia to showcase some of its portfolio, with a number of local and imported brands all in the one place for the industry to explore. Guests were able to sample a variety of drinks while talking them through with the Vanguard team or representatives from the brands themselves, and also had the opportunity to sit in on presentations by these brands that went into even further detail and insights.

A taste of the Adelaide Hills goes on the road for Spring

The Adelaide Hills Wine Region announced an inaugural festival for October, Sparkling Spring, to celebrate the beauty of sparkling wines from the region. The festival included a number of experiential events, lunches, masterclasses and more, taking place across the region and in the city of Adelaide, but also stretching the festivities across the country. Special masterclasses were hosted in Brisbane and Sydney, where guests were taken through four brackets of sparkling from the Adelaide Hills by renowned wine communicator, Tyson Stelzer, as well as representatives from the wineries themselves.

The Freshwater Brewing Company team

Marketplace

Brand news and promotions

New look for Taylors Estate Sparkling

There is a fresh new look for the flagship sparkling wine from iconic Australian wine label, Taylors. The new design for the Taylors Estate Pinot Noir Chardonnay Brut Cuvée emphasises lightness and brightness, and follows the successful refresh of the rest of the Taylors Estate range, which was completed earlier this year.

Third-generation Taylors Winemaker and Managing Director, Mitchell Taylor, said: “We’re excited to bring a fresh new look to our flagship Estate sparkling in time for summer. It’s a terrific wine to enjoy at the start of a meal or with a plate of fresh oysters, my personal favourite.

“There is a growing appreciation for locally made sparkling wine, particularly as drinkers look to pop the cork for more than just birthdays or anniversaries – it’s becoming a wine style enjoyed casually with friends or over a meal. This has opened the door to more producers adding sparkling wine to their portfolios and a huge array of styles on bottle shop shelves.”

Taylors Estate Pinot Noir Chardonnay Brut Cuvée was first launched in 2012, and is made with the traditional second fermentation in the bottle. Production is overseen by Chief Winemaker Adam Eggins, who has previously worked at Heemskerk in Tasmania.

The new look bottle is now available at selection wine retailers with a RRP of $22.

Archie Rose releases new Fundamental Spirits Range

Archie Rose Distilling Co has marked a new milestone, releasing a fresh range of 100 per cent Australian spirits that are designed to be the foundation for any great drink.

The Archie Rose Fundamental Spirits range includes three SKUs – True Cut Vodka and Straight Dry Gin (launching as of October 2022) as well as Double Malt Whisky (set to launch in 2023). All three feature local, native and sustainably source ingredients, while simultaneously offering a new level of accessibility to high quality Australian spirits.

Founder, Will Edwards, says: “We’re incredibly excited to launch the Fundamental Spirits Range as it signifies a huge moment for Archie Rose as a business. Our goal has always been to bring high quality Australian spirits to the world, and the Fundamental Spirits Range is a significant milestone in our efforts to achieve this.

“We know that Australians love drinking Australian spirits, but the artisanal nature of craft distilling means that our products, along with other incredibly distillers, are often reserved for the top shelf, with international brands still dominating the market. We wanted to create a range that redefines the tradition of how Australians drink by offering an accessible range that doesn’t compromise on quality, allowing Australians to drink Australian all the time.”

Though Archie Rose’s Signature Range will remain the benchmark for customers looking for super-premium spirits, the new Fundamental Spirits range will provide an accessible gateway to new audiences. It will still be made with an uncompromising commitment to flavour, made possible by Archie Rose’s new distillery in Botany, Sydney.

Bibendum Bar launches Midnight Mixers

A new range of quality mixers, Midnight Mixers, has been released by Bibendum Bar, the craft spirit arm of Bibendum Wine Co.

As well as offering five distinct mixers designed to partner naturally with fine spirits, the team is also looking to set the standard for responsible sourcing, production, packaging and distribution.

Bibendum’s Owner, Robert Walters, spoke of the motivation behind the project, and said: “At Bibendum we’ve always looked to innovate and to help progress our market. So when we saw an opportunity to create a range of world class, local made craft mixers, quite distinct from anything else that was available, we didn’t hesitate. We’re really proud of the launch range and it’s only the first step. There some really exciting products still to come.”

The Midnight Mixers launch range includes Classic Tonic Water, Extra Dry Tonic Water, Bitter Lemon Tonic, Ginger Beer and Soda Water. In creating this range, the Bibendum Bar team took careful measures to minimise the impact of the brand on the environment as much as possible. This commitment includes eschewing imported glass bottles, packaging the mixers in infinitely recyclable, locally manufactured aluminium cans, and cartons made from 100 per cent recycled material.

General Manager of Bibendum Bar, Georgina Wright, said: “Having worked with producers from all over the globe in the wine, spirit and mixer categories, we’re wellversed to understand exactly what’s missing. We wanted to create something that filled a need both in venues and at the premium end of the at-home mixer segment.”

New Malibu cocktail RTD makes its debut

Pernod Ricard’s Malibu has expanded its RTD range into cocktails with iconic new flavour Piña Colada – a cocktail synonymous with Malibu’s summer vibes. Light, refreshing and of course full of pineapple and coconut flavour, Malibu Pina Colada is perfect for endless summer BBQs and the upcoming festival season.

Sure to be a hit with young adult RTD shoppers who are seeking great taste and recognised flavours, Malibu Piña Colada is available now at a RRP of $19.99 per four-pack, and joins the brand’s popular core range of RTD flavours that includes Malibu & Passionfruit and Malibu & Cola.

A new colour changing tequila arrives in Australia with Stuart Alexander & Co

The world’s first colour changing tequila, The Butterfly Cannon Blue, has now arrived in Australia. Crafted from 100 per cent agave and infused with prickly pear, clementine and butterfly pea flower, the natural sapphire blue hue changes to a light purple pink when mixers such as tonic or lime juice are added.

The Butterfly Cannon Blue begins with seven to eight agave harvested by hand, then baked in traditional steam ovens before being mashed, fermented and distilled. The silver liquid is then infused with prickly pear, clementine and butterfly pea to create a luxurious, rich tequila with aromas of fresh citrus and tropical fruit notes with a vibrant blue hue. The Butterfly Cannon Blue is the perfect spirit for a luxurious take on classic tequila based cocktails, or simply paired with tonic or soda for a stunning twist on a summer spritz.

For more information on The Butterfly Cannon Blue 500mL, contact your Stuart Alexander & Co Liquor Account Manager.

Moon Dog showcases new RTD creation

Moon Dog Brewing has announced a new addition to its growing product range, with Razzler Alcoholic Disco Nectar, arriving just in time for summer.

Razzler is a range of RTDs that aim to compete with the big traditional players in the market, bringing a variety of juicy flavours, without high levels of sugar, calories and carbs. Not to be confused with Moon Dog’s incredibly popular seltzer, Fizzer, Razzler is naturally sweet and extremely refreshing, and is full flavoured with six per cent ABV per can.

Co-founder of Moon Dog, Josh Uljans, predicted big things for the range, noting: “We thought Fizzer Seltzer might double our business in three years, and it did it in just 12 months. We reckon Razzler will do the exact same.”

Razzler comes in five crowd pleasing nostalgic flavours – Passion Fruit, Orange Mango, Lemon Lime, Watermelon and Apple Blackcurrant.

Moon Dog’s Flavourologist, Chris Hysted-Adams, described the motivation behind these drinks and said: “We’re stoked to have made these dangerously delicious drinks as juicy as humanly possible, whilst still having less than a gram of sugar per can Razzler tastes like all your best memories of your favourite RTDs, without the fuzzy teeth feeling afterwards!”

Pernod Ricard launches new Absolut Cocktails

Pernod Ricard has launched a new range of quality Absolut Cocktails in a can, to expand the cocktail occasion beyond the bar this summer.

Launching with a range of three; Passionfruit Martini, Berry Vodkarita and Mango Mule; Absolut Cocktails are always fruity, sometimes spicy but never out of place. Crafted using Absolut Vodka, only quality ingredients and natural flavours, Absolut Cocktails are all about the flavour with none of the fuss, allowing Australian consumers to enjoy bartender style cocktails anywhere this summer season.

The Absolut Cocktails range will capitalise on the fastemerging opportunity within the cocktail RTD space, offering high quality pre-mixed vodka cocktails with unrivalled taste in a ready to sip format.

Absolut Cocktails are available now in 250ml cans, with 6.5 per cent ABV and a RRP of $24 per four-pack.

Capital Brewing Co. plants over 1500 trees in Trees for Tomorrow initiative

Independent Canberra-based brewery, Capital Brewing Co., has further affirmed its dedication to protecting the environment by planting over 1500 trees in October as part of the second year of its Trees of Tomorrow initiative.

The initiative is in partnership with Jindabynebased environmental charity, Keep It Cool, and is also part of Capital’s ongoing efforts to offer ‘good natured brews.’ It’s the latest announcement in recent months for this effort, following Capital becoming carbon neutral and B-Corp certified.

Capital Brewing Co.’s Sustainability Director, Dan Watters said: “The Aussie high country holds a special place in the hearts of our entire brewery team. Most of us grew up exploring the snowy mountains, back-country skiing, hiking and appreciating the great outdoors. However, we have and are witnessing some significant changes to the landscape as a result of climate change and land clearing. Trees For Tomorrow is our way of restoring a small part of the Australian high country.”

In this partnership, Capital has pledged to plant one tree for every case and two trees for every keg of beer sold in the Snowy Mountains over the winter season. Co-founder and Managing Director, Laurence Kain, said this was an intentional steer away from other traditional promotions for free merch.

“Our environment is so important to us as adventurers so it was an obvious choice to partner with ‘Keep It Cool’ to make a positive impact in the long term,” he said.

Through this year’s initiative, Capital Brewing has exceeded the number of plantations of last year’s campaign, and is well on its way to achieve the target of 5000 trees planted in the Snowy Monaro region since the initiative launched in 2021.

New -196 flavour arrives in Australia

Following the successful launch of -196 Double Lemon last year, Beam Suntory is releasing a new flavour into the Australian market, with the launch of -196 Double Grape.

Beam said its decision to expand the -196 range has been driven by several market trends including a desire for light RTD drinks with higher ABV, which is growing at 52 per cent versus last year.

Like the -196 Double Lemon, Double Grape uses Suntory’s Freeze Crush Infusion Technology, which freezes the whole grapes in liquid nitrogen at -196°C. The frozen fruit is then crushed to create a powder which is then soaked in shochu and vodka, and then topped with soda water.

Beam Suntory Marketing Director, Trent Chapman, said: “Beam Suntory is in a unique position with the popularity of Strong Zero and now -196 within our Australian target consumer, and with that, we plan to cement our leadership role in bringing authentic and unmistakably Japanese flavours to this market.

“We couldn’t be more excited for the launch of -196 Double Grape ahead of the key summer period and are confident this flavour will translate in the Australian market – both with those familiar with the original Strong Zero Double Grape in Japan, as well as our new local -196 fans.”

The new RTD comes with zero grams of sugar and 112 calories and started reaching the shelves of all major liquor retailers from last month.

New beers from Gage Roads for summer

Gage Roads Brew Co has put summer front and centre with its latest releases, showing strong appeal to the tastes of the season.

The first to debut was new core-range release, Hazy As, a hazy pale ale that brings big tropical fruit vibes with a silky-smooth mouthfeel and balanced bitterness. Hops really stand out in this new release, the first since Gage Roads opened its brewpub which gave the team the opportunity to get creative with new ideas.

The second new release in recent months from Gage Roads is a special collaboration between the brewer and Tangaroa Blue Foundation, with part proceeds helping fund the marine not-for-profit’s efforts to keep coastlines clean via key projects such as the Australian Marine Debris Initiative (AMDI) Database.

Cheeky Pash Mango Passionfruit Sour is the latest from Gage Roads’ collaboration with the foundation, as Gage Roads Brew Co’s Mimi Crompton explains.

“We first came together with Tangaroa Blue a couple of years ago with a collab limited release beer, and since then have been taking part in annual beach cleans across the country. It’s awesome to continue working with a crew that is so dedicated to such an important cause,” Crompton said.

“Gage Roads was born out of a love for the coast and the good times it brings, so it’s important for us to help protect the places that mean so much to us. Money raised from sales of Cheeky Pash will go directly to Tangaroa Blue’s AMDI program, which does incredible work improving ocean health.”

This latest beer comes after the success of Party Wave Stone Fruit Sour last year, a limited Gage Roads sour beer which saw great popularity in its short run.

For more information about the new beers, reach out to your local Good Drinks representative.

CAZCABEL TEQUILA LUNAZUL TEQUILA

Cazcabel Tequila is inspired by the pioneering spirit of the mythical Mexican curador, Don Cazcabel, lovingly crafted according to the Cazcabel’s legacy secret recipe by the Vazquez family from the purpose built, independent micro distillery in the highlands of the Jalisco mountains.

The unique, pure taste of the Cazcabel Tequila is available in 100% agave Blanco & Reposado and accompanied with amazing Honey, Coconut and Coffee Liqueurs.

Award-winning single origin, single estate, small batch Lunazul Tequila is hand-harvested and hand-crafted in the heart of agave country using only the finest 100% Blue Weber Agave and backed by 250 years of tradition. Lunazul is produced at the Tierra de Agaves estate in the town of Tequila in Jalisco Mexico, in the foothills of the Tequila Volcano.

Lunazul is available as Blanco (unaged), Reposado (rested) and Añejo (aged) Tequila.

Authentic Tequila backed by tradition

proofdrinks.com.au

Lyre’s brings AR and education to its labels

As the non-alcoholic category continues to grow and develop, award-winning non-alcoholic drinks company, Lyre’s is aiming to drive inspiration and education into the category through the introduction of augmented reality (AR) labels.

Based on the brand’s ‘Social Animals’ which are seen on the Lyre’s labels, the new AR labels will bring those animals to life and the animated characters will help take consumers on a journey with each bottle and the liquid inside.

Through the technology, consumers are encouraged to ‘enjoy your drink your way – anytime, anywhere,’ learning to craft the perfect non-alcoholic drink with the guidance of a Social Animal.

“Lyre’s makes its easier than ever to take your favourite drink and make it a Lyre’s non-alcoholic, using new technology to bring the brand to life,” said CMO Paul Gloster.

“We wanted to push the boundaries of what is possible from a marketing perspective, put the consumer in charge and expand our digital interactivity, using Alexa and augmented reality to add more brand depth and information to make it a practical experience, not just a cool bit of tech. Both pieces lead to the ‘how,’ showcasing drinks and recipes that we know people around the world will love, using Lyre’s non-alcoholic.”

The AR will give consumers access to the Lyre’s Impossible Bar, which allows the user to learn, purchase, find a store, share, and access discounts, offers and savings anytime, anywhere with a focus on driving trial for the brand.

To access Lyre’s Impossible Bar, simply scan the QR code found on select bottle neck labels of Lyre’s nonalcoholic or visit www.lyresimpossiblebar.com on your mobile. The experience is also shareable via social media.

McGuigan Zero launches fresh new taste

One of the big players in Australia’s non-alcoholic wine sector, McGuigan, has launched a fresh new take on it’s hugely popular McGuigan Zero range.

Originally launched in 2019, McGuigan Zero aims to let more Australians enjoy their wine moment, even when not drinking alcohol.

The new and improved McGuigan Zero uses spinning cone technology to gently remove alcohol while retaining delicate flavours and aromas, resulting in an even better taste profile. And as the consumer demand for alcohol-free wine continues to grow, delivering the best non-alcoholic bevearges without compromising on flavour will be even more important.

“Leading the development and growth of our no alcohol wines has been a big project that we’re incredibly proud of,” says Jamie Saint, McGuigan Chief Winemaker.

“We have worked hard to create this new and improved blend with even more key varietal characteristics, taking our zero-wine program to the next level. We continue to put the consumer at the heart of everything we do, and this fresh new look and signature blend allows wine lovers to enjoy full flavoured wines without the alcohol and its effects.”

McGuigan has more than 20 years experience making no alcohol wine and has recently invested over $2.5 million in a second spinning cone column to double its alcohol removal capacity, as well as employing a dedicated no and low alcohol R&D resource to continue development and innovation in the space.

McGuigan Zero’s fresh taste rolls out with a new look from this month across seven varietals - Chardonnay, Sauvignon Blanc, Rose, Shiraz, Sparkling, Red Blend, and Sparkling Rosé. For more information, contact your local Australian Vintage Limited representative.

Scarborough Wine Co. unveils Keepers of the Flame collection

Following in the footsteps of their Hunter Valley legend parents, the next generation of the Scarborough family have announced the introduction of a new wine range that symbolises the future stewardship of the iconic brand.

Scarborough Wine Co.’s Keepers of the Flame features small-parcel wines that celebrate the inspired vision and future of the brand, with sustainability at its heart. Each release of the range will be slightly different to the last, with wines nurtured with care and collaboration across all aspects of the business, from the grower to the maker to the marketer. Liz Riley, Jerome Scarborough and Sally Scarborough have brought their skills together to create something remarkable in this series, outside the brand’s usual style.

Jerome said: “We’re committed to protecting the future of Hunter Valley winemaking, as well as the legacy our parents have worked hard for. This new range has been an amazing opportunity to work with my sister and wife to showcase some of the smaller parcels in our amazing vineyards.”

Sally added: “They (the new wines) are a promise to my future self to take care of things and keep pushing the boundaries, whilst staying true to our Hunter Valley roots.”

A commitment to the future sustainability of the region is evident in a number of ways, from new techniques and approaches to a partnership with Hunter Valley Landcare to trial new initiatives.

Riley said: “The Hunter Valley is the oldest wine region in the country and a place which has seen an enormous amount of change. Now more than ever, an evolution is needed in the vineyard.”

Keepers of the Flame will be available as a trio of the 2019-2021 vintage releases and also sold individually.

Heidsick & Co Monopole launches new label in nod to the roaring 20s

Coveted Champagne house, Heidsieck & Co Monopole, has revealed a fresh new look for its renowned label in the Australian market, paired with the 2022 release of bespoke gift boxes that are inspired by the most lavish decade in modern history – the roaring 20s.

Heidsieck & Co Monopole has a revered history, enjoyed by aristocrats, royalty and rulers alike, after its birth just prior to the French Revolution in 1785. The Champagne has been enjoyed by great names throughout history, such as the King of Prussia and the Emperor of Germany, and was most famously known as the ‘Shipwreck Champagne’ after 2400 bottles of the 1907 vintage were discovered 82 years after the Jönoköping was sunk in 1916.

The new label pays homage to this rich and decadent history, with the classic coat of arms, elegant gold foil and beloved ribbon featured prominently. The 2022 giftboxes are inspired by F. Scott Fitzgerlad’s 1920s icon, Gatsby The Magnificent, with custom-created artwork that reflects elegance and sophistication through evocative art deco period ornate gold and rose gold foil patterns.

Heidsieck & Co Monopole 1920s Inspired Collection features three cuvees that have stood the test of time within the modern world, with the timeless Heidsieck & Co Monopole style. There’s the Blue Top Brut NV, with a RRP of $59.99; Rosé Top Brut NV, with a RRP of $74.99; and the Gold Top 2012 Vintage, retailing for $85.99. All will be available via Vranken-Pommery as of this month.

Celebrating the best of WA

These last few years haven’t been easy for Australia’s liquor industry, so any chance to let your hair down with industry colleagues and friends becomes extra special. What’s also important after tough times is reflecting to recognise the bright spots - the people and businesses that have achieved great things, that have been resilient, and that have supported a strong and vibrant industry.

Last month’s Liquor Stores Association of WA (LSA WA) Lion Liquor Industry Awards did all of that and more.

The event brought people from all corners of WA’s liquor sector together to connect and celebrate again, while also marking 70 years since the association officially began as the Gallon Licensees Association of WA in June of 1952.

Held at the Crown in Perth, guests included retailers, suppliers and special guests, with a wide range of political VIPs such as current Minister for Racing and Gaming, Dr Tony Buti.

National Liquor News was also among the crowd to bring this inside look into the event.

Independent strength for 70 years

The night began with an address by LSA WA Chair, Lou Spagnolo, who reflected on the occasion.

“Our industry has been etched in history for the past 70 years. It’s a testament to the top pioneers who had the vision to create an organisation to help foster the growth of our sector, which nowadays, plays a major part in this industry,” Spagnolo said.

“From when we first formed as the Gallon Licensees Association in 1952, our mission hasn’t wavered. It was established as an industry body to enhance and protect the rights of its members, and testament to that statement is the number of successful businesses we have today.”

Minister Buti also addressed the crowd on the night, recognising the “excellent partnership” that has been formed between LSA WA and the government over the years, born from common understandings.

“[This partnership] is one of collaboration, honesty and productivity,” Minister Buti said.

“I’m proud of the relationship we have with the Liquor Stores Association of WA, and the McGowan Government is very committed to working with the industry and your association. We are confident our working relationship will continue to grow from strength to strength.”

Tributes of remembrance

While being a night of celebration, this year’s event also had several elements of remembrance.

LSA WA was among many in Australia and Indonesia that recently commemorated loved ones that lost their lives 20 years ago in the Bali bombing terrorist attack of 2002, and again paid tribute to the memory of board member Peter Basioli at the awards night.  Basioli’s family was in the audience on the night, with his son saying he was touched to hear industry colleagues share stories of his father.

The other tribute of remembrance for the 2022 awards was for former board member, Anita Grace of Cellarbrations Newman, who lost her battle with cancer earlier this year. Linda Boswell, ALM’s General Manager Western and Central Region, gave a moving tribute to Grace on the night.

Grace served on the LSA WA board, and outside the industry achieved an incredible amount of good, leading the way for the formation of the Newman Woman’s Shelter, being a JP, and helping young offenders integrate back into the community. She was a mentor and role model to many, and a force of nature that was a champion

The WA liquor industry came together in style last month to celebrate their best and brightest at the Liquor Stores Association of WA Lion Liquor Industry Awards, writes Brydie Allen.

The major retail award winners with Lou Spangolo and Minister Dr Tony Buti

LSA WA Lion Liquor Industry Award 2022 winners:

• Peter Basioli WA Liquor Store of the Year

Old Bridge Cellars, Fremantle

• Metropolitan Liquor Store of the Year

– Old Bridge Cellars, Fremantle

• Country Liquor Store of the Year – Sam’s Cellars Exmouth and Liquor Barons Northam

• Anita Grace Community Service Award

–James McKay, Liquor Barons Morley

• Young Liquor Retailer of the Year

– Luke Watkins, Liquor Barons

• Sales Representative of the Year (Beer)

–Ben Koontz, Good Drinks

• Sales Representative of the Year (Wine)

–Dianne Petrich, Brown Family Wine Group

• Sales Representative of the Year (Spirit)

–Brad Martin, Brown-Forman

• Supplier of the Year (Beer)

– Carlton & United Breweries

• Supplier of the Year (Wine)

– Samuel Smith & Son

• Supplier of the Year (Spirit)

– Brown-Forman

• Lion Liquor Industry Media Award

– Tom Marlow, 7 Regional News

–

for social justice, accountability and ensuring everyone had a fair go.

“Words cannot truly describe the positive impact that Anita Grace had on our industry, and our northwest community,” Boswell concluded.

The names of both Basioli and Grace live on in LSA WA history, with the association naming two awards in their honour - the Peter Basioli Memorial Western Australian Liquor Store of the Year Award, and the Anita Grace Memorial Community Service Award.

Excellence of award winners

Completing the WA industry’s night of nights was of course the awards, with 12 presented on the night.

CEO of the LSA WA, Peter Peck,

described the winners and said:

“There has been so much to celebrate and commemorate this year but at the end of the day it’s about honouring and acknowledging the demanding work put in by these small familyowned businesses

“The contribution that our members and suppliers make to the local community often goes unnoticed, so this is an event to remind everyone the important role they play.

“The Lion Liquor Industry Awards recognise the great extent that teams and families go to provide responsible service of alcohol across the entirety of this vast state. I congratulate the award winners and thank all our partners for their ongoing support.”

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Guests from across the WA liquor industry

Former Racing and Gaming Minister, Paul Papalia, and Peter Peck

Sales and supplier award winners with Lou Spagnolo

Lou Spagnolo

Positive outcomes for DrinkWise’s latest initiatives

Some great things have come out of DrinkWise’s latest activities in communities Australia-wide, but CEO Simon Strahan said there is always more to be done.

Each year, in addition to the year-round DrinkWise Fetal Alcohol Spectrum Disorder (FASD) Awareness Program activities, DrinkWise works with experts from the medical industry and well-known parents and parents-to-be in the lead up to International FASD Awareness Day on 9 September.

You may have seen DrinkWise talk about FASD before and wonder why it is so important to continue this awareness campaign every year. Because FASD is an umbrella term for the range of physical, cognitive, behavioural and neurodevelopmental abnormalities that can affect babies who are exposed to alcohol during pregnancy or breastfeeding – and it’s 100 per cent preventable. That’s right, 100 per cent preventable, which is why women who are pregnant or planning a pregnancy need to know they should not consume alcohol, and that it is safest to continue to abstain when breastfeeding. This isn’t just a message for women though, it is something we all need to know and all of us need to support those who are pregnant to make this important choice for the health of their child.

This year leading obstetrician Dr Vicki Carson and media personalities Fiona Falkiner and Hayley Willis lent their voices to remind mums, mums-to-be and their support networks (partners, friends and family) about this important health message, appearing across broadcast television, radio and press and featuring extensively in social media. Well-known parenting websites also partnered to help deliver the message and a special FASD/pregnancy themed episode on the indigenous music and health promotion radio program, Jam Pakt, also helped raise awareness.

It’s great to see that abstinence during pregnancy is increasing (58 per cent in 2013, 70 per cent in 2019 - AIHW’s National Drug Strategy Household Survey Report 2019). Also pleasing is the significant increase

in awareness of FASD and the fact it is 100 per cent preventable (49 per cent awareness in 2019, 58 per cent in 2022 - DrinkWise Alcohol and Pregnancy Study 2022). While these results are trending in the right direction, there’s still more work to be done and ongoing education and reminders are critical.

Meanwhile, to remind AFL and NRL footy fans who were planning to have a drink during the footy finals to do so in moderation, DrinkWise recently ran an integrated campaign that featured several of our partners – the NSW Police, the NRL, Flemington Liquor Accord and the North Melbourne Football Club. The ‘Always respect, always DrinkWise’ and ‘You won’t miss a moment if you DrinkWise’ campaigns reminded all footy fans to enjoy all the great moments of the game, drink responsibly and to look after their friends and family.

It was great to have the Prime Minister and Opposition Leader at the DrinkWise North Melbourne Grand Final Breakfast, increasing the visibility of the message on AFL’s biggest day. ■

Simon Strahan with Prime Minister Anthony Albanese

Hats off to the judges

As I write this, I am sitting at Moonee Valley Racecourse in Melbourne watching 60 of the best beer judges from Australia and New Zealand assess 1,458 beers over two days. Then, they have to get 176 gold medals down to 22 champion trophies.

It’s that time of year when we celebrate the best of the best independent beers in the land at the Indies Awards. And based on my reading of industry news, it also seems to be ‘awards season’ generally. Which made me think…

For anyone that has had some involvement in an awards process like this, they will know it’s a mammoth effort for the event organisers, the stewards (all volunteers mind you) and of course, the producers who invest so much time and money in to getting their recipe right and being brave enough to have it judged.

But having seen it in action for the first time (as there are no border closures or lockdowns to stop us being there in person this year), I have to marvel at the performance of the judges.

It’s hard to believe that they managed to get through that many beers in two days let alone having to start at 8.30am in the morning. Now, I love beer but definitely not from breakfast to dinner time – especially when, unlike wine, we don’t spit after tasting.

The commitment and professionalism this range of talented and emerging judges demonstrate is to be commended, as is the fact that they give their time freely to national, state, local and speciality awards. They obviously care deeply about the quality of Australian independent beer and are backing the growth of the sector by taking time out of their day jobs, being away from family and travelling interstate. All to ensure the success of the awards.

We can’t say thank you enough or fully express how grateful organisations like ours are to have them as part of the team. I’m sure you’ll all agree. Maybe we should have an award for the judges?! ■

Kylie Lethbridge, CEO of the Independent Brewers Association, gives an insight into the judging process behind the Indies Awards.

If you’re keen to see the results of the 2022 Independent Beer Awards went, you can watch the ceremony by logging on to iba.org. au or visit our YouTube channel. Filmed from a professional studio and eight official parties across the nation, it’s a cracker.

The current state of sparkling

According to IWSR, global sparkling wine sales totalled 284 million 9L cases valued at US$35 billion in 2021. This makes sparkling wine the second biggest wine category globally behind still wine, with an 11 per cent volume share and 17 per cent value share in 2021. The higher value share highlights the much higher average price paid for sparkling wine at US$10.30 per bottle compared to still wine at US$6.20.

Sparkling wine has been the fastest growing wine category since 2000, with the value of sales growing at an average annual rate of five per cent over the period. In comparison, the value of still wine grew at two per cent per annum over the same time period.

Like all categories, sparkling wine sales were hit by the pandemic in 2020, with value down five per cent in 2020. However, the category rebounded strongly in 2021, with value up by 17 per cent. While IWSR has forecast the value of sparkling sales to grow by two per cent per annum out to 2026 to reach US$40 billion, inflation may have an impact on sales in the next 12 to 18 months.

France and Italy are the dominant sparkling wine producers with a combined 70 per cent value share of global sparkling wine sales. Australian sparkling wine is ranked seventh.

The United States is the biggest sparkling wine market in the world with sales of just over $6 billion in 2021. France is the second biggest market at $4 billion but 93 per cent is domestic sparkling wines, including Champagne. The United Kingdom is the third biggest market with sales of $3.7 billion and the second largest imported sparkling wine market.

Italy is similar to France in that its domestic sparkling wines dominate the market with an almost 90 per cent value share.

Australia is a significant sparkling wine market with $1.3 billion in sales, ranking number seven globally – 55 per cent of the value sold is domestic sparkling wine and 45 per cent imported, which is mainly Champagne and Italian sparkling.

According to IRI MarketEdge, the value of sparkling wine sales in the Australian off-trade market grew by 22 per cent in 2020–21 and five per cent in 2021–22. Domestic sparkling wine sales grew by 14 per cent and three per cent respectively over the same time periods. Imported sparkling wines grew by higher rates of 34 per

cent and six per cent, driven by sales of Champagne.

For domestic bottled sparkling wines, $20.00 to $29.99 per bottle is the biggest segment, with just over a third of the value of total domestic botted sparkling wine sales. It has also been the growth driver over the last two years, with sales value up 30 per cent in 2020–21 and 10 per cent in 2021–22. In comparison, sales below $15 per bottle have declined. ■

Value of global sparkling wine sales (US$ billion). Source: IWSR

Domestic bottled sparkling wine sales in the Australian off-trade market (A$ million). Source: IRI MarketEdge

Peter Bailey, Manager, Market Insights at Wine Australia, analyses the current state of the sparkling market in Australia.

What is the tipping point?

I recently went to my local supermarket to do a top up shop. One of the items on my list I use frequently is, in the scheme of things, a reasonably expensive purchase… so price elasticity is a bit higher than for the remainder of my shopping basket.

The item in question only 12 months ago was sitting at a sub $10 price point, but like so many other brands and items, has seen its price rise steadily, aligned with the much-reported increase in cost of living and price inflation.

The item I refer to has taken two sizeable increases in the last twelve months, the first to a $12 price point and just recently, depending on the retailer, now has a $14 to $17 price tag attached.

The rapid and steep increase in price raised the question as to whether I was prepared to pay a 40+ per cent increase, substitute the item for a competitor, shop around for a

cheaper price, look to downsize my purchase to a smaller pack size, or forgo the purchase altogether and leave the category.

While this particular example relates to the grocery channel, the same situation arises in both on- and off-premise liquor.

Will I head down to the local for a beer or will I buy a six-pack or slab and consume at home as a more cost-effective alternative?

How much for a slab of my favourite brand compared to what else is available and on promotion?

What is the tipping point when a drinker will no longer head down to the local to catch up with mates due to cost and instead sit at home and have a few beers?

When will a drinker switch their purchase due to price when comparing a four-pack of craft beer to a six-pack of mainstream beer?

There is no definitive answer to these questions as each individuals’ circumstances and decision-making differs markedly.

What is clear is that there will continue to be a ‘flight to value’ for the foreseeable future, and brands need to be cognisant of the fact that during times of financial stress, drinkers will look to stretch every dollar as far as possible.

Brands that deliver consistency in pricing and occasionally reward brand loyalists with the odd price promotion will continue to maintain a solid following. However, those that cross the threshold where they are perceived to have become ‘too expensive’ will see declining loyalty and sales.

And my item purchase decision? I decided to downsize my purchase to a smaller pack size and will look to pick up the regular pack size when on price promotion. ■

Stephen Wilson, Category & Insights Manager at Strikeforce, describes how inflation can push consumers into more value choices.

Changes coming to Northern Territory Liquor Laws

Since forming as a national industry association in late 2018, Retail Drinks has played a critical role in the Northern Territory on behalf of grocery store and takeaway licensees. Our advocacy has spanned a wide range of issues, including minimum unit pricing (MUP), the Banned Drinker Register (BDR), Police Auxiliary Liaison Inspectors (PALIs) and alcohol advertising in stores, just to name a few.

In 2019, the NT Government rewrote the Liquor Act following a wide-ranging review into alcohol-related policy in the Territory known as the Riley Review. As a key industry stakeholder, Retail Drinks provided a voice for liquor retailers by writing several submissions and appearing at parliamentary inquiries. Because of our advocacy efforts, several notable outcomes were achieved, including removing sales data reporting requirements for all grocery store licences.

A provision of the Act is that a Ministerial review must take place ‘as soon as possible after three years after the date of assent’. The review is expected to commence imminently, and following the review process, a report

must be tabled to the NT Parliament within 12 months.

Retail Drinks will be seeking several changes as part of the review, including common sense amendments to the existing regulation for ‘Grocery Store’ licences which currently require that no more than 25 per cent of their gross sales are attributable to liquor sales, to ensure they are ‘ancillary’ to the licensee’s primary business of selling goods and services other than liquor.

The arbitrary limit of 25 per cent, enforced from late 2019, has proven extremely challenging for some, and the pandemic has only further exacerbated the problem –most of these businesses had been operating responsibly for many years without such a restriction, that in many instances is impacting business viability. If liquor sales are to be ‘ancillary’, then a cap of 49 per cent is arguably achieving the policy objective, without negatively impacting the livelihood of around 50 small businesses in the Territory.

Our recommended changes to the Act are on top of the changes already made following the Technical Review of the Act

passed in the NT Parliament in early 2021. This included key wording changes to regulations which had previously required in-store advertising of alcohol to not be visible from the outside of the store.

Separately to the Review of the Act, Retail Drinks has also been highly engaged on the issue of MUP or the alcohol floor price, which stipulates that liquor must be sold at a minimum of $1.30 for each standard drink the product contains. The NT Government has now released its three-year review of the MUP as required by legislation, following the one-year review process conducted in 2019. The review recommended that MUP remain in place but not be increased, with the NT Government now considering these recommendations as well as those originally made in the Riley Review.

As always, our members in the NT can rest assured that the voice of industry is being heard at the highest levels of the NT Government and that the association is working proactively on their behalf throughout legislative and regulatory reviews of alcohol policy.

■

Retail Drinks is working proactively with the NT Government in the current review of liquor laws, writes CEO, Michael Waters.

Global RTD category value to hit $11.6 billion

Seamus May discusses the latest reports from IWSR that show an even stronger future for the RTD market globally.

Analysts at IWSR have found that demand for premium and cocktail RTD products will drive the category in the next five years, with value tipped to outpace volume growth.

The IWSR RTD Strategic Study looked closely at the RTD category in 10 key markets, which together make up more than 85 per cent of all RTD volumes worldwide: Australia, Brazil, Canada, China, Germany, Japan, Mexico, South Africa, the UK, and the US.

Of these, the American market continues to make up the largest volumes and percentage growth – though IWSR says that this progress is expected to slow slightly with consumer enthusiasm for hard seltzers beginning to cool – and hard seltzers constitute more than 60 per cent of the American RTD category.

Brandy Rand, Chief Strategy Officer at IWSR Drinks Market Analysis, explains that this is due to increasing premiumisation.

“Consumers in the US have grown accustomed to the convenience and variety offered by RTDs, which has increasingly led to people trading up to spirit-based cocktails. This reflects the overall spirits premiumisation trend in the US and the popularity of bar-made cocktails,” Rand says.

“As a result, hard seltzer volume is now projected to decrease after hitting all-time highs, which will lead to more moderate growth levels across the total RTD category.”

Indeed, innovation is being found in the spirits-based RTD segment, which now holds 45 per cent of category volume share. IWSR’s report says that “cocktails/long drinks are forecasted to spur the most growth in RTDs globally, with volumes expected to overtake hard seltzers in 2025.”

In the markets examined, IWSR believes that the cocktail RTD segment will command just over a quarter (26 per cent) of the total RTD category by 2026, compared to 20 percent held by hard seltzers. And this is a segment growing in momentum year-onyear, with IWSR noting “spirits-based FAB launches in 2022 will outstrip those of 2021.”

Innovation, particularly in taste (which continues to be the leading factor in drinkers switching from other categories to RTD) is forecasted by IWSR to be the key to ongoing growth.

“With the RTD category firmly established and competition at an all-time high, brand owners continue to focus on innovative products and brand extensions or partnerships to drive greater awareness and

distribution. The RTD innovation IWSR is tracking year-on-year clearly shows a rapid pace of product transformation to meet consumer demand,” says Rand.

Moreover, as there is no single one dominant style of RTD worldwide, the category remains agile in individual markets – “uniquely positioned to capitalise on local tastes and trends,” according to Rand.

Beer remains the category that the most drinkers are switching from, though consumers are also enjoying RTDs alongside the more traditional alcohol categories. This shift presents clear benefits for retailers, as the report details: “RTDs are a clear trade-up from beer, with consumers paying roughly double for the same size serve of an RTD.”

This said, IWSR also found that RTDs produced by local craft breweries rate highly with drinkers, as do those made by already established wine and spirits makers. Intriguingly, those made by celebrity-backed brands ranked lowest in terms of influence.

Finally, there are signs that the category’s volume growth is beginning to stabilise, with recruitment of new drinkers at its lowest level in three years. It appears that after RTD’s big bang, the category is reaching maturity worldwide. ■

Inside liquor’s e-commerce expansion

We have continued to see the clear migration of sales to e-commerce in line with trends across Australian retail, with online shopping behaviour being embedded across all retail, as consumers embrace digital convenience off the back of COVID.

Total online sales are now sitting at $41.5B in the last year and growing five times faster YOY than overall retail. 2021 saw a significant increase in FMCG online penetration, which has been a major growth driver amid reduced dollars per buyer, with penetration now sitting at nearly 51 per cent. Online alcohol sales, which has typically been underpenetrated, saw an uplift in 2021 versus preCOVID, driven by penetration gains in younger pre-family cohorts. Convincing consumers to try online shopping continues to be the biggest hurdle for channel adoption.

Interestingly, we continue to see online purchases associated with different occasion timings. Online liquor purchases are often seen to be skewing towards dinner occasions, with online occasions serving different needs and occurring more frequently than bricks and mortar occasions. Online consumers are driving over two times more value versus the industry average, with a consumer value index of 188 compared to the average big box consumer at 90.

We’ve seen a higher price per unit is a key driver of online liquor’s value growth, especially with beer, cider and RTD seeing heavy bulk-buying influence. Gifting also continues to be a major driving force of value and premiumisation online. Despite still making up only four per cent of online liquor purchase occasions, gifting continues to heavily over-index in online transactions. Major retailer Dan Murphy’s has recognised this potential, launching a dedicated gifting hub in 2021 that enabled businesses to gift hundreds of clients, staff and friends within minutes, with a oneclick upload of a recipient list, propelling online sales

for the retailer and cementing online leadership for Endeavour Group in 2021.

We’ve seen online consumers tend to be more explorative and consumers skew towards male and young families, as the online channel provides an inherent opportunity to connect with consumers who are looking to discover more about liquor offers. This has increased the tendency for incremental purchases - 25 per cent of online shoppers reported not needing a specific liquor product, but deciding to purchase when browsing online.

In terms of online preferences at the moment, buyers gravitate towards Dan Murphy’s, with 42 per cent of online consumers shopping at the retailer’s site in the last six months. But Coles Liquor banners (+ seven percentage points) and Boozebud (+ five percentage points) are both seeing the strongest year on year uplift. We have seen increased fragmentation from online liquor retailers with the rise of Jimmy Brings, Cellarmasters, Good Pair Days and Hairydog, among many others.

In terms of categories, wine continues to overindex with online sales versus other categories. Despite slower YOY dollar growth, the category makes up nearly 40 per cent of total online liquor sales, with growth starting to slow as other categories including beer and RTD drive strong double digit growth in online sales. When drilling down into liquor formats, Champagne and single malt whiskies notably over-index in online share, with prominent online premiumisation influences evident.

Sources:

■

• Australian Bureau of Statistics (ABS); 12 months to December 2021 vs. 12 months to December 2020; *Includes physical retail and online; **online transactions only

• IRI Shopper Panel, *IRI All Outlets, 52 Wks to 02/01/22

• Growth Scope 1/1/2021 – 31/12/2021

• Giftinghub.danmurphys.com.au

• IRI LiquorLens Shopper Survey, December 2021, n = 1,334

After embracing it during the pandemic, consumers are still placing great importance on online liquor shopping pathways, writes Antonia Tolich, Consultant for Liquor & Tobacco at IRI.

Primed forthe summer

Beer is a key category for the season ahead, so we’ve gathered up some of the hottest beer brands with news and developments that you should keep in mind when planning for the warmer months.

Stone & Wood Green Coast Crisp

In a break from its fuller-flavoured craft options, Stone & Wood’s Green Coast Crisp has cemented its space in the easy-drinking beer category. Providing a quality alternative for the mid-strength drinker, Crisp will have a new look for the summer allowing it to better stand out at the tap and in the fridge. Easy on the palate, Crisp is light golden in colour with a subtle bitterness and rounds out to a clean, crisp finish. At 3.5 per cent ABV, it’s a highly sessionable brew, making it the perfect companion to festive get-togethers and summer days by the water.

Part of the B Corp brewer’s Beer As A Force For Good program, $1 of every 100L of Crisp sold goes towards the inGrained foundation, a not-for-profit supporting community-level social and environmental organisations.

Distributor: Lion

White Bay Lager

Recently named Champion Lager and Champion Independent Beer at the 2022 Independent Beer Awards, White Bay Lager is the pride and joy of its brewers, and a go-to beer for any occasion this summer.

White Bay Lager is fermented at 10 degrees under pressure, which allows for better carbonation and foam in the finished beer. It spends at least 35 days in the fermenter prior to packaging, so the best subtle flavours can gently develop.

These end flavours include soft minerality, fresh sourdough pretzel, soft minerality and a touch of lemony, citrusy zest, thanks to a combination of traditional German Noble hops.

White Bay Lager stood apart from hundreds of other independent beers at this year’s Indies. Its success is a testament to the passion the team has for lager, since releasing it as one of two foundation beers upon the launch of White Bay in 2020.

Distributor: White Bay direct, or Kaddy and Paramount Liquor

Big Drop Poolside DDH IPA

Big Drop Brewing Co’s Poolside Double Dry Hopped IPA is back to make another splash this summer, following the massive success of its first seasonal release last year. Poolside was Big Drop’s first go at dipping a toe in the water with a seasonal release in Australia, and retailers and consumers agree the ‘mango hop bomb’ has taken non-alc beers to a new level.

Poolside Double Dry Hopped IPA is a classic hop-fest that fuses tropical flavours to recreate the intensity of a double IPA. The fantastic blend of US hops combine to give pineapple, citrus, pine and stone fruit aromas underpinned by a pine and herby flavour - topped with an unapologetic slap of mango - a true summer thirst quencher.

Distributor: Paramount, Kaddy, ALM, Polkadot (TAS) and Wine Gang (WA), or contact Big Drop directly at customersupport@bigdropbrew.com

Atomic Lemon Whip

After taking out People’s Choice at the Great Australasian Beer SpecTAPular (GABS) earlier this year, Atomic Brewery has announced the release of Atomic Lemon Whip sour into cans nationally, for a limited time.

Modelled off a classic lemon meringue pie, Atomic Lemon Whip uses lactose in the brew to provide body and sweetness, while packing stacks of fresh lemons into the beer to provide intense flavour and aroma.

Distributor: Good Drinks

Range Brewing DISCO

For the first time since opening in 2018, one of Australia’s top independent craft breweries is releasing a new range of ‘forever’ beers, starting with the first in the line – DISCO. The hazy pale ale has been in the making for almost five years, and is double dry-hopped for an extra level of hop luxury. Juicy notes of fresh melon and passionfruit burst through in this beer, finishing with orange zestiness. Expect a medium-full mouthfeel with light and fluffy carbonation, and low but lightly present bitterness for the utmost refreshment. Range DISCO is the perfect pairing to any backyard party or afternoon picnic, or as the ultimate crusher after a long day.

Distributor: Kaddy

Non-alcoholic beer retailing tips for summer

Darren West, Country Director (Australia and New Zealand) at Big Drop Brewing Co. shares his key thoughts about embracing the opportunity that summer provides and capitalising on the non-alcoholic beer trend this season.

1. Start by making sure your non-alc offering is easy to find and easy to navigate. Give non-alc its own section on the menu or in-store, and make sure it’s visible with signage.

2. Offer one or two market leaders as your category ‘signpost’ but then craft your range around them with varying styles of non-alc beers to allow consumers to discover new offerings and trade up. This is where Big Drop prides itself – with four core styles and two seasonals to give the broadest range and highest quality to consumers and operators, no matter the style.

3. Finally, make sure your staff are aware of your offering and the differences. Reach out to your suppliers for samples and educationals - the more we can help to educate your staff, the more retail, consumers and suppliers all benefit.

Sapporo Manga Packaging

Sapporo’s limited edition manga packaging saw great trial and positive consumer response, and has now rolled out at major retailers just in time for summer barbecues. Consumers can now pick up six packs or cartons of the popular lager featuring bold imagery of the ‘refined by rebellion’ manga campaign, which tells the story of Sapporo founder, Seibei Nakagawa, through a series of authentic Japanese artworks.

Distributor: Coopers

Brewdog Shandy Shack

In the lead up to summer, BrewDog released its take on a classic retro beverage - the shandy, perfect for backyard BBQs and picnics country-wide. BrewDog Shandy Shack is 50 per cent lager, cut with 50 per cent natural handcrafted lemonade. With a bit of nostalgia in each sip, it has a zesty lemon peel zing followed by a subtle malt backbone of German style lager.

A refreshing thirst quencher ripe for the season.

Distributor: BrewDog

CUB Fruity Beer

Carlton & United Breweries (CUB) has shaken up the beer market by releasing a new type of beer for drinkers looking for sweeter and less bitter brews, a major departure from the rest of the beers of the CUB portfolio. Like regular beer, these Fruity Beers are made with a base of malted barley, hops, yeast and water, but with a fruity flavour profile stronger than what you’d usually expect in fruit-infused craft beers. First to come from this collection is Sungazer, available in watermelon, raspberry and mango flavours; and Empire, a low sugar option available in strawberry & lime and orange & mango flavours. Fruity Beers come in 330ml cans with 4.2 per cent ABV.

Distributor: CUB

We were out of lockdowns for the festive season in 2021 - based on what that period looked like in-store. Will 2022 be similar?

By Laurie Wespes, CEO of Snooper.

Festive season 2022: A ramp up from 2021?

The spring races to new year period is traditionally the highest liquor sales period of the year. December 2021 saw some of the highest liquor turnover on record. Given that the eastern seaboard of Australia emerged from lockdowns prior to the festive season, whilst not exactly returning to entertaining with gusto, how similar might the October - December 2022 season look to 2021?

Here we look at off-premise store activations in 2021 using our ‘How to win during key selling periods’ report series, to provide a potential heads up on what’s ‘in store’ for the 2022 festive season.

Occasion tailoring improves

There’s evidence brands are increasingly leveraging the best occasions to play in for their categories. Within the October – January period, Snooper defines a set of mini-seasons or key selling periods,

and different brands take the stage in each according to their role in the consumer occasion.

While the spring races season from October to early November is typically about celebrating and socialising, the leadup to Christmas through November is about gift planning. The festive season during December is mostly about gifting, entertaining and socialising, similarly to the new year and summer periods.

Accordingly, in 2021 we observed beer’s share of displays decrease during the festive season, but regain into new year. This may also have been due to no extra investment in beer made in 2021 to drive uplift. Beer’s share of display was highest during spring races at 13 per cent, and declined from there.

Sparkling’s share of display was strongest into the new year, allied to its role in celebrations.

As for spirits, the share of display was highest

during the festive season, through gifting and limited edition displays. Of particular note in 2021 were Johnnie Walker, Bailey’s and Aperol displays.

For gifting in 2022, as in 2021, we anticipate that the physical store will become even more important, as consumers are warned by entities such as Australia Post to buy and ship online gifts early. Consumers don’t have to worry about liquor availability for mainstream brands in physical stores.

Theming declines

Although the average number of displays remained constant in national chains in the past two seasons, 2021 saw a continuation of the decrease in theming that we observed and reported in 2020.

Allied to this was an increase in retailer multi-category displays, often with multibranded gifting zones. This resulted in a decrease in branded displays overall. Sparkling wine in 2021 particularly saw more multi-category displays than in 2020.

As with the prior years, whilst location

remained the number one lever for impactful displays for our shoppers, with size of display second, theming is recorded as third. And theming is ranked as significantly more important during the festive season than at other times of year, as shoppers look for inspiration, with or without a price discount.

Within branded displays, there were some interesting trends per category.

Wine was the most off-located category in 2021 across the four ‘mini seasons’, with displays for smaller brands particularly noted during spring racing. Given that 2021 saw increased alcohol consumption with much of the country stuck at home unable to travel, this may well look different in 2022 since travel has opened right up and consumer spend moves into other categories and sectors. In line with the spend shift, rising costs of living in 2022 may also see shoppers trading down to less premium brands.

The RTD sector saw a battle between vodka and whiskey, with Jack Daniel’s displays strong in three of the four periods.

Meanwhile, seltzer display presence continued to grow. In 2021, seltzers were bigger than gin premix in BWS and Dan Murphy’s stores, and looked set to overtake rum premix. We can expect to see this continue in 2022.

Pragmatic shoppers

Along with the reduction in theming, shopper preferences for functionality over festivity also appeared to be increasing, with the most preferred – and prevalent – promotional mechanic for gifting being gift with purchase (GWP), followed by festive packaging (which was down versus 2020) and then limited editions. GWPs were particularly preferred if the ‘gift’ was related to the product and was practical. Personalisation remains top of mind but is not a key driver.

All in all, 2021 was a practical, pragmatic spring/summer season in liquor stores and for shoppers. Let’s see if the 2022 spring/ summer period can inject a little more fun and experience for shoppers - a little more of the ‘joy of Christmas’ - as they seek to celebrate the new normal.

Snooper’s ‘Share of Visibility’ report gives you insights around share of off-location space during key selling period. It captures share of off-location space (gondola end and display) on a monthly basis in national accounts. More info available at https://snooper-app.com/ share-of-visibility-liquor/. ■

Sources: Australian Bureau of Statistics, February 2022

Clockwise: Dan Murphy’s Hurstville, Dan Murphy’s Newcastle and Dan Murphy’s Macarthur Square

Merry and bright

With consumers soon to be rushing to liquor stores for all their Christmas needs, we’ve collected some of our top gifting picks and suppliers’ key retail tips for the season.

Millon The Impressionist Sensory Pack

Millon Wines has launched The Impressionist Sensory Pack, a tasting experience that recreates the in-person winery experience wherever, and whenever, a consumer wants. The pack stimulates the five senses, taking drinkers to the Millon Wines vineyard in South Australia. Included in the pack are four award-winning wines from Millon – Pinot Gris, Riesling, Tempranillo and Shiraz – and a virtual reality headset to transport consumers to the vineyard. There is also a bespoke food pairing tea towel to help guide wine and food matching, specialised wine varietal guides and tasting notes, and access to curated Spotify playlists for each wine. A truly unique sensory gift for the wine lovers.

Distributor: Millon Wines

Mumm Tasmania Brut Prestige Champagne is a go-to option for many at Christmas, but this year, one iconic Champagne house is showcasing the power of local Australian sparkling too. As part of the Mumm Terroir series, Pernod Ricard has just launched Mumm Tasmania Brut Prestige, a collaboration between the group’s White and Sparkling Winemaker in Australia, Trina Smith, and G.H. Mumm’s Chef de Caves in France, Laurent Fresnet. Mumm Tasmania is produced using the same traditional method of Maison Mumm, producing a refined wine of sophisticated style with complex aromas of warm spices and red berries balanced by delicate acidity with powerful length.

Distributor: Pernod Ricard

Prohibition Liquor Co Christmas Gin

The sixth annual release of Prohibition Liquor Co’s limited edition, all-Australian Christmas Gin is here!

This 2022 vintage is a deliciously decadent expression of the cult Yuletide spirit. Extra lashings of cherries and figs from the Adelaide Hills are elevated with organic vanilla and notes of bright Riverland citrus. All manners of Christmas spices such as cinnamon, nutmeg, and cloves work in harmony for this true spirit of Christmas.

The spirit is a perfect gift for the festive season, featuring a luxurious, vibrant blue bottle, handmade in the Cognac region of France – finished with a silver print design and wax seal. As usual stock is limited, so order now!

Distributor: Cerbaco Distribution and Options Craft Liquor Merchants (SA)

Toji Sake

From Japan’s Asahi Mountains to the laneways of Melbourne, Toji’s mission is to deliver a contemporary aesthetic with a westernised identity, whilst staying true to its Japanese roots.

In 2017, husband and wife team Yuta and Shar Kobayashi travelled throughout Japan to study the essence of sake. It was here they found their toji (Japanese for brewmaster), from one of the most famed breweries in Niigata, a ten-time gold medal winner of the prestigious National New Sake Awards.

The purity of ingredients in Toji Sake, combined with experience and traditional technique creates a light, dry, crisp sake for any occasion, making it an interesting gift for consumers this season.

Distributor: Independent Beverage Partners

Proof & Company tasting collections

Proof & Company has stepped up its gifting options ahead of Christmas with a range of unique tasting packs across its portfolio of premium spirit brands. The curated selection features exploration packs by Drinks by the Dram with sets of 30ml gin and whiskey samples, as well as experience packs of different sizes from Plantation Rum and Diplomático.

Proof & Company said the gifting options this year aim to be truly thoughtful and memorable gifts that cater to the consumer demand for interesting and unique spirits products. Distributor: Proof & Company

What’s trending?

Drinks producers have revealed a number of trends they’re watching this silly season. Here are three of their top points:

Affordable Luxury: As Emma Brown of Brown Family Wine Group said: “This Christmas, we feel like there will be a great sense of celebrating the small things, people will be looking to mark the moments, however looking to more affordable ways to do so.”

Mixed Drinks: Bill Bewsher of Lyre’s predicts that mixed drinks of all kinds will be popular this season thanks to the mixology skills we learned during lockdowns. He said: “I envisage hosts providing their guests with a few options as part of a DIY bar with all the garnish and mixers ready to go.”

Personalised Gifts: Kristie Asciak of William Grant & Sons said: “As always personalised products continue to be a great way to make gifts special.” Glenfiddich will continue its personalised label program with retailers this year accordingly.

Lyre’s Sophisticated Serves

Lyre’s is taking the guesswork out of Christmas cocktails for consumers this season, thanks to its new range of bottled nonalcoholic cocktails.

The Sophisticated Serves range features premium 200ml ready to serve non-alcoholic versions of three of the world’s favourite classic cocktails – the Negroni, Old Fashioned and Margarita. Meticulously crafted with high quality ingredients and made using Lyre’s highly awarded non-alcoholic spirits, the range helps consumers experiment in the no alcohol space without committing to larger or multi-bottled recipes, a key barrier to trial in the past.

Lyre’s Sophisticated Serves are available as single bottles or in limited edition gift box sets, perfect for gifting this Christmas.

Distributor: Lyre’s

Wild Turkey Longbranch Gift Pack

Wild Turkey Longbranch is the product of a shared dream between Master Distillers, Jimmy and Eddie Russell, and Matthew McConaughey. The Kentucky straight bourbon is aged for eight years and harnesses the passion and friendship of both parties - the Russell family’s craftmanship, fused with McConaughey’s kinetic creative energy.

The liquid gold of Wild Turkey Longbranch comes about from the brand’s eighty year old distilling process from Kentucky, refined with sweet smoothness from Mesquite wood and oak charcoal from McConaughey’s home state of Texas. This deepens the flavour and complexity of this rare, small-batch bourbon, creating a truly exceptional and unique whiskey.

Perfect for gifting in its own right, Wild Turkey Longbranch increases its appeal this season with a special limited edition gift pack featuring two whiskey glasses.

Distributor: Campari Australia

Brown Brothers NV Prosecco

Bursting with lively notes of apple and citrus, Brown Brothers Non-Vintage Prosecco is made to drink now at its light and delicate best. The grapes for this wine were grown in the cool climate King Valley. A refreshing sip for any occasion.

This year, Brown Brothers has partnered with leading online beauty retailer, Adore Beauty to offer $20 to anyone purchasing specially marked Brown Brothers Prosecco this gifting season.

Distributor: Brown Family Wine Group

Moderation in mind this season

The burgeoning non-alcoholic sector is set to be important this season across multiple categories, and so should factor into Christmas retail strategies.

Bewsher says: “Consumers are increasingly expecting a comprehensive range of nonalcoholic options, they require products that can deliver a premium drinking experience across the entire gamut of their traditional alcoholic repertoire.

“Retailers will need to have a range of options across the board, premium craft beer, luxury sparkling, after dinner liqueurs and traditional cocktail spirits.”

Wine not?

Wine is one section of the industry that is primed not only for gifting this year, but for general consumption in the season, as Brown illustrates.

To make the most of this, she said: “Ensure to have a range of wines in fridge for immediate consumption for non-planned occasions and spontaneous buying.”

Other important tips include creating opportunities for customers to sample wines in-store, as this builds confidence and encourages consumers to trade up; and also making sure staff are well trained to help guide this decision making.

Morris Whisky Sherry Barrel

Single Malt Whisky

Just in time for Christmas, Morris Whisky has launched a new core range SKU to its collection of award-winning Australian single malt whiskies. The Morris Sherry Barrel Single Malt Whisky is characterised by unique Rutherglen features that deliver a wellstructured whisky with subtle spice, toasted nut and clean oak characters.

Produced solely from Australian ingredients and matured in a combination of French and American oak ex-Australian red wine casks, this latest creation is finished in barrels that have held Morris of Rutherglen’s 10-yr-Aged Amber Apera.

Distributor: Vanguard Luxury Brands

Jansz Tasmania Premium Cuvée

This festive season, renowned Australian sparkling wine house, Jansz Tasmania, has partnered with Tasmanian artist Daniel Gray-Barnett to create a bespoke piece of art for this year’s holiday gift boxes. The art is titled Our Breath, Our Song, and is inspired by the majesty and mythology of the Bass Strait and how the flow of time, people and nature shapes the land and vineyards around us all.

This is the third iteration of the Jansz Tasmania Seasonal Release, with limited edition, eye-catching boxes available now.

Distributor: Hill-Smith Family Estates

Batched Premium Cocktails

Batched Premium Cocktails offer an elevated bar experience – in your own home! This festive season, all you’ll need is a cocktail shaker and ice to simple shake and pour the pre-made Batched cocktails, creating the perfect cocktail, every time.

The New Zealand brand crossed into Australia a mere eight months ago and has already seen a dramatic lift in consumer expectations. Drinkers are loving the convenient and effortlessly cool range – they’re fun to make, look amazing and taste delicious.

Made from the finest organic ingredients, Batched is available in four delicious blends including the original Espresso Martini, Strawberry and Rhubarb Gin Sour, Whiskey Sour and Salted Grapefruit Margarita. It comes in 725ml bottles with eight serves per bottle. Distributor: Global Endeavours Australia

Agave turns over a new leaf

While tequila continues to perform strongly, the entire agave spirit category in Australia is diversifying, as Seamus May learns.

“Globally, agave spirits are booming,” says Peter De Vries, Head Distiller of Echuca Distillery.

He’s not wrong. Research published by IWSR in August of this year stated that: “Global spirit volumes are set to grow at a CAGR of plus two per cent between 2021 and 2026 – but tequila is predicted to exceed this comfortably, expanding at a CAGR of plus seven per cent over the same timescale.”

Andy Milne, Portfolio Manager for SouthTrade International, has also witnessed the category’s success.

“Tequila is the fastest growing segment in Australia, seeing double digit growth as we approach summer. With the Margarita being Australia’s most popular cocktail, this number is only expected to grow further,” he said.

It’s a similar story with tequila’s sibling spirit, mezcal. Adam Pepper, APAC Agave Ambassador for Proof Drinks Australia (distributor of several agave brands including the Lost Explorer Mezcal), highlights this subcategory’s extraordinary recent growth.

“As of the market update in 2021, mezcal has a 4.1 per cent share in the Australian agave category, and has seen great growth from 2020 to 2021 with 33.5 per cent growth,” Pepper explains.

Mezcal makes its mark

“While mezcal has been around since the late 16th century, it is a reasonably new category in Australia and more brands have only come into the country over the last five years or so,” Pepper says.

For Nick Chappell, Co-founder and CEO of CNV Liquor, this means that the full possibilities of the mezcal category have yet to be realised.

“Whilst mezcal is definitely on the rise, I think it will be a year or

two before we see its full potential in Australia,” he said.

Chappell also adds that the category’s storied history is both a help and a hindrance.

“Mezcal’s rich diversity makes it attractive to spirit aficionados, but this very same factor sets a high barrier of entry for those exploring the category, and who may be hesitant to invest in that first bottle,” Chappell continues.

A similar position is held by Howard Baynie, Managing Director of specialist wholesaler, Agave Lux, who said: “We still need consumers to find a safe way to drink and explore.”

Baynie believes that retailers can help sell the category to drinkers through referencing easy and familiar cocktail recipes.

“The cocktail for both mezcal and tequila seems to be the safest way to enter the category,” Baynie says.

“We recommend starting with a Tommy’s margarita. Typically, they should only ever have three ingredients, your tequila and/or mezcal as your alcohol base, freshly squeezed lime juice and agave nectar. The tartness of the lime, the sweetness of the agave nectar allows the alcohol base to really shine in harmony.”

Adam Pepper APAC Agave Ambassador Proof Drinks Australia

“From 2021 to 2026, we will see a steady growth year-on-year of 7.6 per cent with super premium, prestige and prestige plus predicted to show the best growth in the category.”

Andy Milne Portfolio Manager SouthTrade International

Breaking the norm

In practical commercial terms, mezcal is treated as a sub-category of the tequila category. In reality, the opposite is true.

Just as Champagne is a specific style of French wine limited to a certain location, so tequila is a certain kind of mezcal –which must be produced using the blue weber agave (agave tequilana) in the Mexican state of Jalisco, home to the city of Tequila, and carefully delineated areas in the states of Guanajuato, Michoacán, Nayarit, and Tamaulipas.

Put simply – all tequila is mezcal, but not all mezcal is tequila.

A key point of difference is the diversity of agaves that can be used to make mezcal, compared to the single agave that must be used to make tequila.

“It is like saying we can only use one grape varietal to make all wine,” Baynie says.

“Thankfully mezcal allows the use of approximately 30 different types of agave from the nine states of Mexico – so yes, you can have Shiraz, Pinot, Cabernet, Merlot, Pinot Gris, Chardonnay and so on all from different regions, states, and micro-climates.

“As a whole, mezcal is the underground buzz around town, from the influences of wild airborne yeast, to slow production methods and micro and nano-batch sizes, the meticulous and methodical handcraft, imparted over 500 years of heritage and culture,

sprinkled with science and superstition sends this category into an unrivalled space of flavours to explore and discover,” Baynie explains.

To help de-mystify these products, Agave Lux has developed an online ‘agave school’, which introduces the plant, how it’s grown and harvested, denomination of origins, the history and production of various spirits, and how to drink them.

“The information on offer we have tried to keep simple and has been designed to guide you through the differences of each category,” Baynie adds.

The Lost Explorer Mezcal is another brand expanding the scope of the Australian mezcal market, with spirit made from three different kinds of agave on offer.

“The first way they can communicate the differences is through the age statement on the bottles displaying how old the agaves are before being harvested, eight year Espadin, 10 year Tobala and 12 year Salmiana,” Pepper says.

“These three different types of agaves vary greatly in flavour profile with The Lost Explorer Mezcal Espadin having flavours of red apple, ripe fruits and a mild smokey layer to the finish. The Lost Explorer Mezcal Tobala is an earthy expression with hints of tobacco, cocoa, vanilla and leather. The Lost Explorer Mezcal Salmiana is the most herbaceous expression offering.”

Agalima eases at-home consumption

Brands consistently told National Liquor News that cocktails remain the main way that consumers are enjoying tequila and exploring the potential of all agave spirits. SouthTrade International’s Agalima is one brand recognising the importance of this – producing bottled mixers to which the consumer simply adds agave spirit.

“We’ve experienced a great pick up by our national customers as well as independent banners,” said a spokesperson for SouthTrade.

“We have done the batching for you, where making mass cocktails may have previously been difficult, Agalima takes the hassle away and lets you focus on your guests rather than being hidden away mixing complex drinks throughout the party.”

In particular, SouthTrade believes that Agalima offers retailers the opportunity to capitalise on the bundle purchase opportunity.

“Ninety-six per cent of shoppers, when purchasing in a convenience format, are consuming that same day. Having Agalima as a bundle purchase with tequila takes the pressure off the consumer and adds vital incremental dollars to the retailers basket size,” the spokesperson continued.

“We are seeing tequila go from strength to strength and we know that a margarita mix is the top bundle purchase with a bottle of tequila.”

“Tequila is the fastest growing segment in Australia, seeing double digit growth as we approach summer. With the Margarita being Australia’s most popular cocktail, this number is only expected to grow further.”

OUT FROM THE CROWD

The premium opportunity

Despite its proliferation, mezcal remains something of a niche category in Australia, especially when compared to premium tequila, which has recorded staggering progress to become the driving force of the category as a whole.

“Premium tequilas [are] dominating the category at 61.5 per cent, and even ultra-premium tequilas are driving higher at 15.6 per cent than standard tequilas,” Pepper says.

And this trend is tipped to continue, with Pepper saying: “From 2021 to 2026, we will see a steady growth year-on-year of 7.6 per cent with super premium, prestige and prestige plus predicted to show the best growth in the category.”

One new addition to the premium tequila segment in Australia is Butterfly Cannon, distributed by Stuart Alexander & Co. The company’s Liquor Marketing Manager, Gemma Eastwood, explains how the colourchanging tequila plays in this space.

“Forget shots and sombrero hats, this is very much a luxury lifestyle tequila crafted for mixing in long drinks best enjoyed by the pool bar in a sunset session with friends,” she said.

Hayley Dixon, Spirits Specialist at Proximo Spirits suggests that oak-aged tequilas, another interesting segment of the premium market, can present retailers with crossover success.

“Añejo and extra añejo tequilas are a great opportunity for the category to appeal to whiskey drinkers,” Dixon says.

“One of the most effective ways I find to capitalise on this is through the good old-fashioned liquid on lips.

“Our 1800 Añejo is aged in French oak and perfect for dark spirit drinkers that are looking to explore agave spirits, and offering samples is a great way to drive conversion.”

Milne shares this position on this,

saying: “Aged tequila offers some of the best value in the market when it comes to aged spirits.

“When you think that it takes six to 10 years for the agave plant to be ready to harvest, then a further 12-24 months ageing in casks, there is serious value in these aged products compared with other categories.”

Mixing it up

RTDs also present retailers with a great opportunity to introduce the category to new drinkers.

Simon Habib, Senior Brand Manager for El Toro Tequila, says that “tequila RTD is a compelling offer.”

“Playing in a heavily saturated market, the compelling consumer attraction is the Mexican origin versus a grain brewed product,” Habib continues.

In particular, the recent expansion of cocktail-based RTDs has opened an opportunity for tequila. El Toro, for example, produces a canned version of ‘ranch water’, a popular Texan highball.

Margaritas remain the cocktail most synonymous with tequila, and brands are playing on this connection too, with Proximo’s Jose Cuervo releasing a Sparkling Margarita RTD towards the end of 2021 followed by a new Watermelon Sparkling Margarita RTD this year.

“By introducing the Jose Cuervo Sparkling Margarita, including our new Watermelon flavour, we are working to build awareness of the versatility of the spirit with Australian drinkers,” says Dixon.

“The Jose Cuervo Sparkling Margarita is full of flavour and refreshing, perfect for summer picnics and BBQs, and perfect for introducing people to the world of tequila.

For Dixon, the RTD also marks a shift in the way that tequila is enjoyed.

Howard Baynie Managing Director Agave Lux

“The cocktail for both mezcal and tequila seems to be the safest way to enter the category.”

Tio Pedro from Santa Catarina Minas, Oaxaca

RETHINK TEQUILA

COLOUR CHANGING TEQUILA

Our

BUTTERFLY

ROSA SILVER

“By capturing consumers’ first few drinks of the evening, as opposed to the last few, we can continue to build a positive perception around the agave category.”

This points to the kind of consumer who enjoys tequila too, as Amanda Gonzalez, Brand Manager for Spirits Platform (local distributor of Sierra Tequila), explains.

“The tequila consumer comes in all shapes and sizes but they all have one thing in common. They are fun. The tequila occasion is sociable, fun and with friends,” she says.

Australian Agave –‘a blank canvas’ Recent years have seen the development of a new spirit in the agave arena, made right here in Australia. There’s a consensus amongst the brands that National Liquor News spoke to - the possibilities for this category are almost limitless.

One brand that certainly sees this potential is Act of Treason, the recently named Australian agave project from Top Shelf International.

Trent Fraser, Top Shelf’s Australian Agave Project President, expresses this clearly.

“We are in a position where we can start with a blank canvas for

Australian agave. Our agronomic practises are world-class and not seen anywhere else in the world. This places us in a fortunate position where we can learn and implement the very best of traditional methods, while experimenting and innovating with some Australian ingenuity,” he said

De Vries, who distils agave spirits at Echuca Distillery, repeats this message, and points to the development of Australian craft distilling.

“Australian agave is in its infancy and is a blank canvas,” De Vries says.

“Craft distilling and the opportunity to visit a distillery near you has been the big growth industry in the last five to 10 years all over Australia. We are a creative bunch and as seen with whisky, gin, and vodka, we love to do our own thing.

“We don’t see agave spirit as tequila or mezcal. We see agave spirit as our agave spirit, and we are not trying to replicate what is currently out there, rather, producing a product that gives the consumer a clear choice in flavour and quality.”

And this point is also reiterated by fellow Narrabri-based Australian agave distillers, Black Snake.

“Australian agave spirits are adding to the available range of tastes in this area. In some ways these spirits

“The tequila consumer comes in all shapes and sizes but they all have one thing in common. They are fun. The tequila occasion is sociable, fun and with friends.”

Amanda Gonzalez Brand Manager Spirits Platform

Image by Penny Vella Photography

Black Snake Distillery

Spirits

should not be considered as competition but more as an addition to a wonderful drink,” say Black Snake distillers, Stephen Beale and Rosemary Smith.

The pair also had advice for retailers looking to introduce this new spirit to drinkers.

“Personally, at Black Snake, we would try to explain the flavour profile which usually reflects the terroir, climate and uniqueness of our agave,” the distillers said.

This touches on a key factor to the production of Australian agave spirit –whether or not it uses agave grown in Australia, or elsewhere. Act of Treason is made with agave plants grown in Bowen, North Queensland, the latitude of which mirrors the town of Tequila.

“Our agave are thriving at Eden Lassie Farm thanks to the world class agronomy techniques we have in place,” Fraser says.

“We have been working in partnership with the University of Adelaide to test and track sugar level content and pleasingly we are seeing excellent results. In August we extracted our first large size piña which weighed 10kg and is close to 75 per cent of the way towards our sugar target goal.”

Echuca, on the other hand, imports agave nectar from Mexico and compares this technique to common practices found in other spirit industries.

“The decision for agave spirit producers in Australia is if they should grow and harvest the agave plant or do as we have done and that is to purchase the rich, viscous, slightly smoky blue agave nectar from Mexico and then ferment and distil as we are doing at Echuca Distillery,” De Vries says.

“We see making our agave spirit from the nectar as no different to making rum from molasses and are pleased that this enables us to be able to produce a consistent supply and quality. With our base agave spirit, we can then head in many directions.”

Tequila takeover

It is evident then, that Australia is undergoing a full scale boom in not just traditional tequila, but all kinds of agave, of the kind perhaps only previously seen with the gin renaissance. What’s more, the category is highly premiumised, with the top end of the market driving growth in the segment. But it’s also a diverse category, as agave spirits of all kinds, as well as RTDs, continue to grow with predicted further gusto to come.

It’s this point that Gonzalez concludes with, noting: “All segments of the tequila category are seeing growth and this is incredibly rare for a category.”

All about agave

These products showcase the diverse appeal of agave spirits, their different characteristics and how they can be consumed.

Sierra Tequila

Sierra Tequila comes from the Destilería Sierra, situated on a historical hacienda in Guadalajara, the capital of Jalisco. The third-generation master distiller applies the traditions of his forefathers in the fine art of distilling the exceptional Sierra Tequila. Boasting state-of-the-art facilities at the centuryold hacienda site, Sierra is recognised for the skill and craftsmanship involved in its creation. Sierra Tequila is governed by the strict general regulations that apply to the production of Mexican Tequila. What makes Sierra Tequila unique is its complex, traditional production process. The best tequilana weber azúl agaves from the highlands of Jalisco are gently double distilled in copper stills.

Distributor: Spirits Platform

Lunazul Blanco 100% Agave Tequila

Lunazul Blanco is hand-harvested and hand-crafted using only the finest 100 per cent Blue Weber agave in the world. Agaves are slow-cooked then carefully milled and fermented using proprietary yeast cultures under the watchful eye of the Master Tequilero Francisco Quijano. Batches are distilled and aged in bourbon barrels for unsurpassed flavour. This crystal clear, unaged tequila allows its 100 per cent agave flavour to shine. This is tequila at its simplest. It is exceptionally smooth and balanced with a bright colour and silver highlights.

Winner of World Drinks Awards Best Blanco 2021, Ascot Award Best Blue Agave Blanco 2021 and securing 95 Score in the IWSC 2021.

Distributor: Proof Drinks Australia

Insólito Blanco Tequila

The Herrero Brothers built their distillery high in the Sierra del Tigre mountains of Jalisco, Mexico, where the hot days and cool nights would allow for a unique aging process. Then they said adiós to tradition once again, distilling their spirits in stainless steel stills instead of copper, and aging them in new American oak casks.

Meant to be sipped and savoured, Insólito Blanco showcases the skill and expertise of the Herrera brothers. The flavour of pure blue agave freshly distilled features herbal and buttery notes with a smooth, balanced finish. Enjoy it neat and slightly chilled or use it to take any cocktail to its highest potential.

Uncommon, rare, extraordinary; a singular tequila of unique origin for those who live boldly, bravely and beyond convention.

Distributor: CNV Liquor

The Butterfly Cannon Blue and Rosa

The Butterfly Cannon Blue is a stunning natural violet blue tequila crafted from 100 per cent agave. Infusions of prickly pear and clementine bring luscious tropical and subtropical fruit aromas and flavours – strawberry, watermelon, honeydew and fig. Pour over a mixer or citrus based drink to watch the unique colour change for extra wow factor.

The Butterfly Cannon Rosa is crafted from 100 per cent agave and infused with natural pink grapefruit peel to create a fresh, summery tequila with a rose petal colour and aromas of fresh citrus blossom and tangy pink grapefruit. Its perfect pairing is with a citrus based tonic or soda for a simple spritz.

Distributor: Stuart Alexander & Co.

Master of Mixes and Agalima

Master of Mixes and Agalima come from the global leader in cocktail mixers. Certified organic, Agalima hit Australian shelves earlier this year with a roaring success across the country. The Margarita Mix features Jalisco blue agave nectar, pure cane sugar and organic limes from Mexico, and the Bloody Mary heroes roma tomatoes, smoky chipotle peppers, hot horseradish and house-made Worcestershire sauce.  Master of Mixes is the staple that every cocktail lover should have; whether it’s Margaritas, Piña Coladas or Daiquiris, there is something for all – easily blended with ice to create a consistent frozen cocktail, perfect for the at-home, summer wow factor.

Distributor: SouthTrade International

El Toro Jalapeño Tequila

Produced in the very heart of Tequila, the town which the spirit is named, El Toro is made using only the best agave plants, handharvested at full maturity and double distilled to create a smooth, flavoursome Tequila.

Our Jalapeño Tequila is our spicy take on our classic blanco tequila. It has a medium zest that gently smoulders the tongue, whilst detailing a vegetal mid-palate profile, with nuances of cucumber, faint agave sweetness and honeysuckle.

Distributor: Vok

Great Scotch!

Each second, 44 bottles of Scotch whisky are shipped from Scotland to around 180 markets across the world, according to the Scotch Whisky Association.

That equates to 1.3 billion bottles each year, which, when laid end to end, would almost reach the moon. In short, that illustrates a huge global demand for Scotch whisky.

Australia is of course no exception –Scotch is well known as a glowing category that continues to perform well in the offpremise market.

There are several reasons that the category has sustained itself so well for so long on our shores, according to Oliver Maruda, CEO of The Whisky List which distributes Scotch brands such as Bunnahabhain and Ledaig.

“Scotch whisky is and continues to be the most sought-after type amongst whisk(e)y drinks in Australia,” he said.

“[This is due to a] combination of great price, brand presence, availability across all retailers from major chains to small indie bottle shops, ambassadorship and education, great

support from head offices back in Scotland, plus presence in bars and online tastings, and whisky festivals like The Whisky Show.”

Through this visibility and support from so many angles, Scotch has been able to develop with the times to appeal to a wider audience for more occasions. The category has shown, time and again, that it’s not just for older men to sip neat in darkened dens, but for everyone at any time.

Kristie Asciak, Marketing Manager for one of the world’s biggest whisk(e)y

Brydie Allen looks into the current state of the Scotch whisky market in Australia, and how to make to most of it coming into a peak season for the category.

producers, William Grant & Sons, said this expansion of occasion has had quite the impact on the category. The company has noticed this via its classic Scotch brands such as Glenfiddich.

“Scotch used to be about quiet fire-side sips. We’re now seeing it move into higher energy, more sociable occasions,” she said.

“Most brands in the category are pushing an agenda to break down whisky traditions and promoting Scotch cocktails. So retailers should remember that there’s more than one reason a shopper might like to buy a Scotch… or more reasons for a shopper to buy more Scotch!”

Stewart Buchanan, Global Brand Ambassador for Brown-Forman’s iconic Scotch brands Benriach, Glendronach and Glenglassaugh, said Scotch is on an unprecedented journey of growth, but still isn’t close to its ceiling.

“Everybody has expected a flattening or lull, but I think we’re riding a wave that we’ve never seen before in the industry and I personally don’t see it stopping,” Buchanan said.

“At a global scale, we’ve not scratched the surface for a lot of whisky consumers across the world.”

Home base for premium dark spirits

From its highlands to its coasts, Scotland is a truly unique place. And there’s a simple reason that the Scots have been distilling since as early as the 15th century – they’re bloody good at it.

It’s the best of the best end of Scotch whisky that is a key factor for its growth and performance in recent years, as more people choose to ‘drink less but better.’

This is noted by Andy Milne, Portfolio Manager at SouthTrade International, which features Scotch brands like anCnoc and Old Pulteney.

“Scotch continues to grow steadily across Australia, growing four per cent MAT and five per cent on the QTR (Aus Projected Retail, 9LE FBS Volume IRI Data to 17/07/22). Bourbon is declining slightly MAT at negative one per cent, driven primarily by the mainstream and value sector, showing that people are seeking premium quality spirits.”

Ben Inglis, Head of Sales at Spirits Platform (which distributes Scotches including Bruichladdich and The Macallan), believes this trend will continue, noting: “Within the Scotch

“Scotch whisky is and continues to be the most soughtafter type amongst whisk(e)y drinks in Australia.”

Oliver Maruda Co-founder and CEO The Whisky List

Left and right: anCnoc

Scotch Spotlight:

Old Pulteney Huddart

Defined and shaped by its stunning coastal location, Old Pulteney Single Malt Scotch Whisky owes much to its hometown of Wick. Old Pulteney has a strong place in the heart and history of this coastal community, having been established in 1826 at a time when the town was home to a thriving fishing port.

Old Pulteney’s distinctive flavour is crafted thanks to its distillation and maturation by the sea, coupled with meticulous cask selection. It’s a truly unique single malt Scotch whisky that captures the taste of the sea in every drop of its liquid gold, taking drinkers on a journey from vibrancy to indulgence.

Rich and warming aromas on the nose of Old Pulteney Huddart give way to freshly ground spices and soft vanilla on the palate, balanced with the central notes of wood smoke and peat fire. Richly sweet and distinctly coastal chords in the background are reminiscent of salted caramel.

whisky category, we will see the more premium brands grow in value over volume and the mainstream brands to continue to suffer small declines.

“The largest jump in Scotch whisky is the over $100 per bottle single malt section, with enormous growth in volume and value.”

Asciak said alignment to this premium trend is what is helping Scotch differentiate itself in the market. It’s building more mainstream recognition for the differences between its styles and how consumers can trade up without moving categories.

“Scotch plays perfectly into the broader trend of premiumisation – buy less but better. There’s not many other kinds of whisk(e)y that have the same age and price ladder indicating quality and step-up options,” Asciak said.

One key point that drives consumers understanding the benefits of premium Scotch is enhanced opportunity for trial. As Maruda explains, “the growing number of opportunities to try single malts, be it online at virtual tastings or in person at whisky festivals, is increasing,” leading to a higher uptake of the premiumisation trend.

Influences on Scotch shoppers

When shoppers head in-store looking to buy a whisky, Asciak notes that “recall and

recognition can’t be stressed enough.”

High upon that list of influences that will make a consumer choose Scotch whisky is them remembering a reason to buy it, whether that be an impactful advertisement, or a core element of a brand or the category itself.

For Inglis, its important that these core elements are in line with what consumers are looking for across a number of spirit categories right now.

“[When it comes to Scotch], the influencing factors for shoppers are the quality of the liquid, the value for the prestige they are paying for, and the story it tells,” Inglis said.

Milne also believes this is top of mind for consumers as they navigate the Scotch category.

“History and provenance have a huge influence when it comes to selecting a Scotch. Consumers are seeking authenticity, a distillery that is honouring the craft that has been passed down over decades or even centuries,” he said.

When comparing Australian Scotch shoppers to the rest of the world, Buchanan said our consumers are very well educated about all of this, but are still happy to explore. He attributes this to the rise of Australian whisky – through being exposed to this more, consumers are developing

Benriach Distillery

Scotch Whisky

With traditional warehouses exposed to the invigorating sea air blowing in off the North Sea, Old Pulteney captures the taste of the sea in every drop of its liquid gold.

From subtle coastal chords to more defined salty notes, the flavour of our whiskies says much about the role and influence of our home.

Phone: 02 8080 9150 email: info@southtrade.com

Scotch Spotlight: anCnoc Peatheart

The old traditions of Scotch whisky were centred around being peated, and although many modern producers have moved away from this, Knockdhu Distillery recognised the importance of paying homage to your roots, creating heavily peated spirit, anCnoc.

Batch two of anCnoc Peatheart captures the essence of Scotland’s rich and remote peatlands. On the nose, an initial smoky burst surrenders to a surge of fruitiness, and on the palate, this smoke is laced with leather and sweet stewed apples. Chocolate on the palate is perfectly complemented by sweet vanilla and zesty lemon, finishing with a lingering warmth and floral smokiness.

Through its range, anCnoc seeks to maintain a strong presence in the sector by educating consumers about peat through showing different PPM (phenol parts per million) levels on each pack. It also illustrates that not all peat is the same – mainland peat like that of anCnoc is much softer with an almost sweeter essence, standing apart from the intensity of Islay peat with its ashy, briny and wood smoked style.

their palates and exploring the wide world of spirits both near and far.

“What I see in Australia is the knowledge and passion behind the consumer… I think that makes them more adventurous and a discoverer of what’s on the shelf,” Buchanan said.

Keeping consumers engaged Tradition and history hold great value in the Scotch market – it’s obviously something that cannot be rushed, due to the ageing time required to make Scotch.

The Scotch Whisky Association estimates that some 22 million casks of whisky lie maturing in warehouses across Scotland, just waiting to be discovered and enjoyed. An industry doesn’t sit on that much stock without a good reason, understanding the value of waiting.

But, as previously noted, this heritage doesn’t stall innovation. which has helped the category stay relevant and keep consumers engaged as tastes and interests change.

One change that Milne has seen over time is how Scotch distilleries are using whiskies without an age statement. It’s an example of

an innovation that consumers are embracing, showing they are open and interested in change, when it’s for the better.

“There was a time where NAS (nonage statement) whiskies were seen as poor quality - a way for distilleries to release younger whisky that maybe wasn’t of the highest quality that consumers had come to expect from that brand,” Milne said.

“This has definitely changed, as distilleries continue to push the bounds of quality whiskies, using different practices such as peated whisky casks or interesting wine casks, but also blending young and old whiskies together, balancing the merits of both whiskies together to create a greater sum of its part.”

Today, many Scotch whisky connoisseurs don’t enjoy the category on their own, and are brought together in communities both online and in the physical world to discuss whisky. Even with friends who have less experience in whisky, these drinkers are seeking new innovations and something interesting to explore with their communities.

Glendronach Distillery

a modern tradition anCnoc.com

At the Knockdhu distillery we go to great lengths to honour the traditional process of whisky making, Yet we also go one step further, by creating something modern and exciting. The result is a lighter tasting single malt whisky that doesn't compromise on complexity.

Phone: 02 8080 9150 email: info@southtrade.com

“Understated peat smoke and barbecue”

“ripe pineapples, pears and baked toffee apples.”

Asciak said: “A number of more experienced whisky shoppers look for innovations or dinner table conversation – something unique that they can share to surprise their friends and demonstrate their expertise in the category.”

It’s these communities and connections about whisky that are not only keeping consumers engaged with Scotch, but also bringing new consumers into the category, according to Buchanan, who saw impressive results from this particularly in the pandemic.

“Throughout lockdown periods, we’ve gained more followers than ever in single malts, perhaps due to online activations people came to naturally over the last two years. People who were intimidated to go to live tastings in person felt more comfortable to approach a single malt tasting from their homes,” Buchanan said.

“I think that’s been a great win for single malts, to remove that fear factor and intimidation, because that can be quite scary… people can now be more relaxed and able to enjoy single malts in their own time, however they like.”

The season for Scotch Christmas is a key moment for many categories, including Scotch, thanks to its strong appeal for gifting and its current wide-ranging demographic. With this season just around the corner, it’s an important time to be making the most of Scotch in-store.

For Milne, a diverse range of Scotch on the shelf at this time of year will help take the category to the next level.

“Consumers are seeking something different, especially when gifting. Look to the smaller distilleries from Scotland rather than the big names - it will make the recipient feel that extra bit special knowing that you’ve gone the extra mile to seek out something special just for them,” he said.

Asciak noted a need to go back to basics, and said: “In-store it’s about ease of shopping, so clear category indicators like shelf visibility of the market leaders can help convert consumers.

“Give the category the shelf space this high demand, high value product deserves, and educate yourself so you can speak confidently to your shoppers to sell them the right expression or trade them up through your range when they are ready.”

As with anything on the shelf, being highly educated on the Scotch category will certainly make a positive difference when you are trying to sell (or upsell) a customer. Maruda said consumers will often be browsing without a lot of confidence in specifically what they should be looking for,

Old Pulteney Distillery

Bunnahabhain Distillery

and retailers can be their lifeline to making informed purchasing decisions.

“My biggest tip is to focus on education, and the uniqueness of each product and/or distillery. With so much choice available, consumers often reach decision paralysis, so being able to offer advice and that unique point of difference, be it a recommendation based on what they previously like to drink, or even quick facts about said whisky/distillery, or tasting notes, go a long way to helping get over that final hurdle to choose to purchase,” Maruda said.

“We often see customer confusion about marketing terms and industry jargon, like Scotch, whisky, cask finishing, non-chill filtering, etc… Being able to help clarify what that industry jargon is, i.e. ‘Scotch is a type of whisky, but not all whisky is Scotch’, goes a long way.

“Consumers are looking for premium, high quality products and if you can help them build up their knowledge, that in turn comes back to you in trust gained, and hopefully more sales.”

When it comes to educating consumers

in this way, Inglis advised to lean into what Scotch can offer. Often the story is a key selling point for where a product gets its point of difference, and this isn’t something to be afraid of bringing in-store.

Inglis said: “Be brave in opening up your selection, if you are brave enough to learn and talk about them. Consumers are craving to be told a story about a whisky they can share with their friends. Whisky has a romance to brand like no other category.”

Finally, Buchanan’s advice is to lead these educational discussions, first and foremost, by talking about flavour.

“The first question I ask the consumer is ‘what are your favourite flavours?’ If I get an idea of what their palate is like, I can guide them to a whisky on the shelf [that will suit them],” he said.

“It’s a good way to help people understand whisky, and that it’s not just a ‘whisky taste’, and you can get apples, pears, pineapple, chocolate, orange… the education of the retailer to guide the consumer through these flavours is very important.” ■

The Irish whiskey element

Scotch whisky’s lively cousin to the west, Irish whiskey, is seeing performance and a market development of a similar kind.

Speaking of the wider whisky category’s performance overall, Nicole Moore, Marketing and Innovation Manager APAC for Gap Drinks, said: “Japanese and Irish whiskies grew strongly last year, as did local craft albeit from a smaller base, as more engaged consumers come into the whisk(e)y category looking to discover something new and experiment with.

“Irish whiskey saw double digit growth in most price bands, the Dubliner brand seeing some of the strongest growth last year +45 per cent (IWSR Australia 2022), off the back of a successful global pack relaunch.”

The Dubliner brand is also looking to broaden the appeal of Irish whiskey and help consumers see the category as more approachable. Earlier this year, it launched a new SKU –Dubliner Fiery Irish – a spicy cinnamon and chilli flavoured whiskey designed to be a bold, accessible and delicious exploration into what Irish whiskey can do.

“There’s no doubt that Aussies are growing in their love of these types of products, with imported spirits and liqueurs expected to account for 30 per cent of domestic demand in Australia in 2022 (Ibis World, April 2022). And as Aussies continue to experiment with home bartending and new flavours, we are excited to broaden the Dubliner range and bring this innovation to our shores,” said Moore.

Drinks from across the ditch

As one of Australia’s nearest and mostbeloved neighbours, New Zealand has always occupied a special place in our hearts and minds – and, it seems, our palates. With a stellar reputation already for wine, New Zealand has also become well known in the Australian market for its spirits, RTDs and cocktails (and beer, but that’s a topic for another piece).

It’s therefore interesting to explore just how well these alcohol-based products have been doing in the Australian market, and to see what trends might be emerging in the years to come.

There is certainly a timeliness to this, particularly for the New Zealand wine industry. According to research undertaken by New Zealand Winegrowers (NZW), the country’s national organisation for the grape and wine sector, the industry received quite a battering in 2021. This was due not only to COVID-19 but also a reduced harvest and lower export volumes, as well as domestic

sales reaching their lowest levels for almost two decades. Fortunately, the 2022 harvest delivered, with strong export growth forecast for the coming year, particularly in North America, and domestic sales are expected to rebound.

Strong performance NZW data has shown that Australia is the third largest importer of New Zealand wine, after the United States and United Kingdom. Unsurprisingly, the region of Marlborough and its favoured grape Sauvignon Blanc account for the greatest volume of wine made (76 per cent) and exported (86 per cent), in both cases at a rate 10 and 20 times more than the nearest contenders (Hawke’s Bay at 7.8 per cent, and Pinot Noir at four per cent) respectively.

“Since the beginning of the pandemic there has been a shift in white wine back to Marlborough Sauvignon Blanc, with consumers returning to brands/styles of

wine they know and trust,” said Brand Ambassador for Giesen Wines, Dan Chorley. Research by IRI MarketEdge showed that 69 per cent of all wine imported into Australia came from New Zealand, declining by only five per cent in the year ending 3 July 2022. In off-trade channels in Australia, New Zealand wine accounts for 10 per cent (by volume), with 58 per cent of this volume being priced at $15 or more, compared to 24 per cent for Australian-origin wine.

Spirits have also been performing well, although there is stiff competition for gin in a crowded market, according to Global Endeavours Group CEO, Maurice Melis.

“We’ve had steady growth in both our wine and spirits-based brands, particularly gins and vodkas. In saying that, we have noted what seems to be a maturing of the gin category after a few years of very solid growth,” said Melis.

Interestingly, figures from Stats NZ, New Zealand’s official data agency, show that of

Brendan Black reports on recent successes and predicted trends of New Zealand’s drinks sector in the Australian market.

the total volume of alcohol produced in New Zealand (up to the end of 2021), beer fell 0.3 per cent, wine fell five per cent, while spirits rose 12 per cent.

Current trends

The Australian drinks market sees robust competition across all price points from both domestic and overseas-based producers. Other than those from New Zealand, drinks from Spain, United States, Chile and Argentina are all also experiencing solid growth.

As the data above shows, Sauvignon Blanc is still the most popular grape variety in New Zealand, with IRI MarketEdge’s research showing that it accounted for 72 per cent of all wine imported into Australia from across the Tasman. This significantly dwarfs the next contenders: Pinot Gris at 10 per cent and Pinot Noir at five per cent,

which both experienced declines.

New Zealand drinks, in particular, enjoy a strong profile in the Australian market for several specific reasons.

As Melis said: “New Zealand provenance holds brands in good stead in the Australian market, likely due to the clean and pure image New Zealand has. Consumers align with a feeling of ‘natural, from the source’ which may bias their choice over beverages from other overseas markets.”

No alcohol? No problem!

With consumers looking for ‘better for you’ options, yet still wanting to enjoy the taste of cocktails and spirits, the popularity of no and low alcohol options continues to increase.

“Giesen Group ... are the only producers selling non-alcohol [New Zealand] wine in Australia and have had great success. Our Giesen Pure

“New Zealand provenance holds brands in good stead in the Australian market, likely due to the clean and pure image New Zealand has.”

Maurice Melis CEO Global Endeavours Australia

New Zealand Wine by numbers

New Zealand vineyard area per variety (2021):

• Sauvignon Blanc63.8 per cent

• Pinot Noir13.9 per cent

• Chardonnay7.5 per cent

• Pinot Gris6.75 per cent

• Merlot2.58 per cent

• Riesling1.48 per cent

• Other varieties3.99 per cent

newly released at six per cent ABV (down from nine per cent) has also been well received with consumers looking to moderate their alcohol intake without completely abstaining,” said Chorley.

Constellation Brands also has skin in the nonalcoholic game with its New Zealand wine label, Kim Crawford, seeing great potential for the category in the country.

“Kim Crawford Sauvignon Blanc 0% is now heading into the market ... to capitalise on the market need for great tasting no-alcohol wines, ideal for when you want to be part of the occasion, without indulging in alcohol,” stated a Constellation Brands spokesperson.

Next big things

In terms of what we can expect next from our friends across the ditch, it has been predicted that the popularity of no and low alcohol drinks will continue, as will convenient serves.

“We have noted an increasing number of ‘better for you’ drinks, i.e. low calorie, low/no alcohol,” said Melis.

“We only see these trends continuing in the near to mid-term. The popularity of ready-made cocktails in cans is definitely increasing e.g. Batched Premium Cocktails 230ml.”

Piquette, a low-alcohol, fizzy drink made by adding water to grape pomace and then fermenting it, is also becoming increasing popular, according to Constellation Brands.

“Piquette wine will play an integral role in the emerging and evolving low alcohol wine category,” said a Constellation Brands spokesperson.

The Australian thirst for all things Kiwi has recently been sated with an initiative by New Zealand Trade & Enterprise (NZTE). The group’s Made with Care campaign brings together food and drinks (both alcoholic and non-alcoholic) from 42 New Zealand-based brands, showcasing what the country’s industries can offer to Australian consumers in line with the latest trends.

“It is clear that our Australian consumers feel just as strongly as we do about supporting sustainable food and beverages and nurturing and protecting the world around us,” said NZTE’s Australia Pacific Regional Director, Glen Murphy.

With this continued interest from both sides of the relationship, it seems likely that New Zealand drinks will continue to feature heavily on the dining and picnic tables of Australians as we approach the Christmas and summer holiday period. ■

Light Range (Sauvignon Blanc, Pinot Gris and Merlot)

“It is clear that our Australian consumers feel just as strongly as we do about supporting sustainable food and beverages and nurturing and protecting the world around us.”

Glen Murphy Australia Pacific Regional Director New Zealand Trade & Enterprise

The Brew Review

The Panel

Jono Outred, WA

Based in Margaret River, Jono is a beer writer that predominantly covers the South West of WA. He’s been involved in the state’s beer industry in various capacities since 2011.

David Ward, ACT

Head of sales for BentSpoke Brewing Co and with over 10 years’ experience working in the craft beer industry, David is constantly on the lookout for new beers to try and trends to watch.

Evan Belogiannis, NSW

Evan has been brewing beer at Frenchies Bistro & Brewery for over two years. He’s on a neverending quest to find and brew the crispiest, tastiest lagers.

Tina Panoutsos, VIC

One of Australia’s leading beer judges, Tina is a beer sensory expert with over 30 years’ experience in the brewing industry in roles across technical and commercial functions.

Tiffany Waldron, VIC

A Certified Cicerone® and Pink Boots President, Tiffany is focused on making changes in the world of beer through education and furthering beer culture beyond standard boundaries.

Justin Fox, VIC

Justin is the Australian agent for Bespoke Brewing Solutions. He has a decade’s judging experience, expertise in brewing ingredient distribution and has held technical roles with breweries of all sizes throughout his 15 years in beer.

Lewis Maschmedt, SA

Based in Port Adelaide, Lewis is head of brewing at Pirate Life. He’s been brewing beer in one form or another since 2011.

Tom Pigott, NSW

The bar manager at Sydney’s Batch Brewing who used to run Uncle Hops in Newtown, Tom is also one of the hosts for the Pixels & Pints Podcast.

Scott Hargrave, NSW/QLD

Scott is Balter Brewing’s multiaward winning head brewer and a regular on some of Australia’s and the world’s most prestigious judging panels including the Great American Beer Festival and the World Beer Cup

Rosemary Lilburne-Fini, NSW

A Certified Cicerone® Beer Server, Rosemary has worked in the beer industry for the best part of five years and has now landed in hospitality marketing. Nothing excites her more than classic beer styles executed perfectly.

Josh Quantrill, NSW

Currently Beerfarm’s head of sales, Josh is a Certified Cicerone® who’s had a long and varied beer career. He strives to help grow and expand the footprint of Australian craft beer.

Ian Kingham, NSW

That Beer Bloke, Ian’s decorated beer career has included judging at Australia’s best competitions while he’s currently the Sydney Royal’s Chair of Judges.

Michael Capaldo, NSW

National sales rep at Hop Products Australia, Michael is a qualified and experienced brewer and an accomplished beer judge (GABS, World Beer Cup, Indies, AIBA etc).

Jamie Webb-Smith, NSW

Previously a brewer at The Australian Brewery, Jamie is currently head brewer at Yulli’s Brews in Sydney. He’s a home brewer turned pro, who completed the NSW TAFE microbrewing course.

Benji Bowman, NSW

With a background in Australian craft beer and cider, Benji is now part of the sales team at Capital Brewing in NSW where he leads the beer and quality training for the sales team.

Jake Brandish, WA

Beer & Brewer’s HomeBrewer Editor, Jake has a post-grad Dip in Brewing, is a BJCP judge, has brewed commercially and is an all round beer geek.

Briony Liebich, SA

A Certified Cicerone® focussed on helping people boost their tasting skills, Briony led the sensory program at West End Brewery for 10 years and judges at national beer and cider awards.

Adam Carswell, VIC

Based in Bendigo, Adam’s been the proprietor of the awardwinning Cambrian Hotel for almost a decade. He’s a passionate advocate of independent beer and traditional pub culture.

Briony Nicholls, SA

Based in Port Adelaide, Briony is Quality Manager at Pirate Life. She has been a student of beer science since 2013.

Mark Dowell, ACT

A beer broker for BentSpoke with a background in liquor retail, Mark is always trying new beers while appreciating the classics that bought us here

Craig Butcher, SA

Based in the Barossa Valley, Craig has 20-plus years’ experience in the liquor industry including winery cellarhand, tastings and sales, newbie homebrewer and beermad bottleshop guy.

Alice Lynch, WA

A Perth-based sales rep for Beerfarm, Alice’s start in the craft beer world came by slinging pints at Two Birds in Melbourne. She’s here to force an end to random men being shocked that women love beer.

In Beer & Brewer’s largest tasting ever, the expert panel reviewed Australian-style pale ales as a seasonal focus, alongside a broad spectrum of other beers that showcase the great diversity in the local brewing landscape.

Not all submissions to our tasting panel are featured in the following pages. This could be because of space restrictions, that we already reviewed it in the recent past or the product did not meet our panel’s requirements. We’re not in the business of running any one down, and if there is a chance to speak with a brewery about issues that may have arisen during a tasting, then we will endeavour to pass that information on in the interest of transparency.

Matilda Bay Alpha Pale Ale

ABV: 5.2%

Style: Pale Ale

A fresh and bold pale ale that pours golden with a slight haze and boasts aromas of pine, citrus and floral notes. On the first sip, there’s big pine notes upfront that move into a sweet spice that’s floral and malty with a lingering bitterness. This full-flavoured American pale would be the perfect reference point for those looking to experiment in the craft beer scene.

Food: Pulled pork burger with smoky BBQ sauce matildabay.com

Cupitt’s Estate Hoppy Haze

ABV: 6.5%

Style: New England IPA With hop-induced haze and a magnificent head with lacing for days, the floral, peachy aromas lead to a delicate peachy bitterness on the palate that lingers. An impressively balanced and refreshing beer, it invites you to seek out more and is difficult to fault.

Food: Octopus with chorizo cupittsestate.com.au

King River Brewing Red IPA

ABV: 6.1%

Style: Red IPA Ruby hues shine from a fantastically clear beer which boasts a strong, subtly tan head. Aromas of toffee and molasses are initial, with the toffee continuing to the palate where it’s joined by cleansing grapefruit and spicy lemon citrus. A perfect balance between solid bitterness and molasses sweetness allows hop characters to sing throughout while mediumsoft carbonation allows the caramel profile to mellow.

Food: Sichuan dry pot kingriverbrewing.com.au

BentSpoke Brewing Regina

ABV: 4.2%

Style: Pale Ale There’s no mistaking the initial hint of yeasty sourdough starter on aroma and a touch of tanginess on the mid-palate. It provides an added delicate refreshment, perfectly balanced by a light to moderate bitterness and dry finish. The cleverly integrated herbal character stems from the addition of a little oregano and the use of Strata and Cashmere hops is evident on aroma and taste.

Food: Margherita pizza bentspokebrewing.com.au

Slow Lane Brewing Taking Stock

ABV: 11.5%

Style: British Strong Ale Pours deep black with a complex array of aromatics, featuring dark chocolate, raisin, a hint of coffee and treacle that all continue to the palate. It’s smooth and rich with an upfront sweetness that’s quickly countered by the Brett character to deliver a slightly dry, dark chocolate astringency that has you going back for more. Big, bold and boozy – this will warm any cool evening.

Food: Aged cheddar slowlanebrewing.com.au

Nowhereman Barrels in the Skigh

ABV: 5.7%

Style: Sour Ale

This is a sensational marriage between a sour ale and Tempranillo grapes where the palate is light and refreshing and the base beer is apparent and complemented by the sweetness and richness of the grapes. The grapes also contribute a wonderful pink hue and a lingering sweetness. The delicate sourness works well with the grapes and Nowhereman have done an awesome job to blend them to perfection.

Food: Chinese pork ribs nowhereman.com.au

Capital Brewing All Night Long

ABV: 4.2%

Style: Dark Lager

If there’s a need for sessionable dark beers in a cold Canberra this will fit the bill nicely. Surprisingly deep, dark and full in appearance, this could be a porter in weight and character, before the finish betrays its lager leanings. Malts are the main attraction, not too heavy on the roast but the palate is solid and the fizz is refreshing.

Food: BBQ capitalbrewing.co

Fox Hat Brewing Rusty Mongrel

ABV: 10.1%

Style: Barrel Aged Imperial Stout

A very good, well-balanced stout that drinks effortlessly for such a high ABV. It’s black with a thick brown head that holds while big rum notes from the barrelling are rounded so sweetly by vanilla oak and hints of dark chocolate and rich caramel. Smooth rum flavours hit home with big coffee, dark chocolate and raisin notes that flood the palate and finish with more barrel characteristics.

Food: Mud cake foxhatbrewing.com.au

Deeds Brewing Right in Two

ABV: 8.8%

Style: Barrel Aged Beer/Wine Hybrid

Deeds’ patience pays off and the results are here for us all to enjoy. Orangepink in colour with a bright clarity on first pour before turning a touch hazy, Brett notes punch you in the nose as berries, barrels, strawberry and vanilla oak aromas add refinement. Complex strawberry and candy sour flavours are given the right amount of barrel and Brett characters to balance things nicely.

Food: Marinated mussels deedsbrewing.com.au

Deeds Brewing Extravagance

ABV: 6.3%

Style: Barrel Aged Mixed Culture Ale

This is oh so good until it comes time to review it as the complexities have you questioning every sip and thought! Ruby red with little to no haze and a thin pink head that holds, just, Brett characters are straight up then as it warms acetic notes with oak and tannin emerge. Every part of the palate is awoken via earthy blueberry flavours with a zesty, sour bite. Perfect bottle-conditioned carbonation too!

Food: Berry cheesecake deedsbrewing.com.au

In this tasting, our experts sampled a variety of sparkling wines, including an assortment of Prosecco, Champagne, other sparkling whites, rosés and reds. Here are their top picks of this range across three price brackets.

The Panel

➤ Brian Chase Olson, Director, Blend PR

➤ Nigel Burton, CEO, Burton Premium Wines

➤ David Fahey, Wine Consultant

➤ Christine Ricketts, Wine Educator, Endeavour Group

➤ Matt Dunne, Group Wine Ambassador, Joval Wines

➤ Mirko Scanu, Key Account Executive, Penfolds

➤ Michael Mcintosh, Fine Wine Brand Ambassador, Accolade Wines

➤ Geoff Bollom, Retailer, Porter’s – Balmain East and Glebe

➤ Deb Jackson, Former Editor, National Liquor News

➤ Andy Young, Associate Publisher, The Shout and Bars and Clubs

The System 95-100 Classic: an exceptional wine 90-94 Outstanding: a wine of remarkable character 85-89 Very good: a wine with impressive qualities

The Sparkling Wine Tasting

Panels Picks

Region: Great Southern VIN: 2017 LUC: $32.68 Distributed by: Off The Vine (WA), Thomas Chin Pty Ltd (NT), The Wine Tradition (QLD), Aus Craft Wine (SA), Young & Rashleigh Wine Merchants (NSW/ACT), Alepat Taylor (VIC), DWS Tasmania

“Bright citrus lemon peel integrates beautifully with the subtle French croissant character. The fruit helps with the long finish and all is carried forward on the palate by a refreshing acidity.”

– Mirko Scanu

Cabernet Sauvignon Cabernet Franc

Region: McLaren Vale VIN: NV LUC: $17.61 Distributed by: Nelson Wine Co (Melbourne), Pure Wine Co (QLD/SA/NSW)

“If you love sparkling red, you’ll love this wine. It’s classic of the style, big and bold but with finesse. Strawberry, cherry, vanilla aromas, which remain on the palate where chocolate also comes through. Lovely balance of tannins and acidity to finish.”

– Andy Young

Region: France VIN: NV LUC: $9.90 Distributed by: Beach Avenue Wholesalers

“Bright lemon sprite nose and an underlying hint of blossom and vanilla. Palate is very well balanced with lemon drops, crunchy apple and a mousse-like mouthfeel. Yum!”

– Brian Chase Olson

Howard Park Jeté Grand Vintage

Fox Creek Vixen Sparkling Shiraz

Louis Perdier Brut

Peter Lehmann Black Queen Sparkling Shiraz

Region: Barossa

VIN: 2017 LUC: $31.44

Distributed by: Casella Family Brands

“Blue fruits and red fruits with enticing warm spices. Complex but smooth. Fine bead does its job in lightening up this wine nicely.” – Geoff Bollom

Howard Park Jeté Sparkling Rosé

Region: Great Southern

VIN: NV LUC: $27.31

Distributed by: Off The Vine (WA), Thomas Chin Pty Ltd (NT), The Wine Tradition (QLD), Aus Craft Wine (SA), Young & Rashleigh Wine Merchants (NSW/ACT), Alepat Taylor (VIC), DWS Tasmania

“It’s always nice to taste a sparkling rosé that doesn’t focus on fruit concentration. The refreshing acid line plays a beautiful balancing act with the round fruit profile. Well done!”

– Mirko Scanu

Champagne

Jacquart Mosaique

Brut

Region: France

VIN: NV LUC: $53.75

Distributed by: Single Vineyard Sellers

“Classic nose of clean, ripe citrus and bready toast. Palate opens with ripe crunchy green apple and a fine mineral complexity. Acid finish is long and clean. A gorgeous wine.”

– Brian Chase Olson

House of Arras Blanc de Blancs

Region: Tasmania

VIN: 2013 LUC: $78.91

Distributed by: Accolade Wines

“Despite the age, the wine is still very lively and it shows beautiful aromatics of butter on toast and tangerine which reflect on the palate, framed by a refreshing acid line.”

– Mirko Scanu

“A lot of the Proseccos were disappointing as they were too sweet. In the other sparkling whites there were some good ones emerging, with some great wine making on display.”

Geoff Bollom Retailer

Pirie Late Disgorged Sparkling

Region: Tasmania

VIN: 2011 LUC: $69.93

Distributed by: Brown Family Wine Group

“Aromas of pine needles and pink grapefruit alongside almond, ginger and honeysuckle. Big framed fruit, lots of yeasty goodness and fresh spices. Refreshing with a long finish.” – Matt Dunne

Porter’s – Balmain East and Glebe

O’Leary Walker The Romalo Sparkling Shiraz

Region: Australia

VIN: NV LUC: $25.80

Distributed by: O’Leary Walker

“Ruby to garnet colour with a full fruit nose, balanced with attractive tannins. A long finish accentuates the red berry fruit.”

– David Fahey

Food Pairing

➤ “Prosecco is a great aperitif with seafood canapes. Sparkling rosé is also a great aperitif and a food wine suited to white fish and pastas.”

– David Fahey

➤ “For sparkling red, I’d suggest Christmas turkey with cranberry sauce, which can deliver an incredible satisfaction to those who dare.”

– Mirko Scanu

➤ “Champagne and oysters is a classic, or Prosecco with cheese and fruit as a lunchtime cleanser.”

– Nigel Burton

➤ “Prosecco pairs well with the beach! Plenty to enjoy in the glass on its own.”

– Brian Chase Olson

“There are many more Australian sparklings nailing the traditional Champagne-style balance of fruit, acid and complexity. Acid and how it folds into the finished wine separated the high and low scoring wines.”

Brian Chase Olson Director Blend PR

Voyager Estate Sparkling Chenin Blanc

Region: Margaret River VIN: 2020 LUC: $19.78 Distributed by: Déjà Vu Wine Co.

“Faint yellow in the glass but really packing it in the palate. Tasty mouthfuls of juicy lemonlime citrus, almost red skin lolly like sweetness with a long acid line to finish. Yummy and lots of fun.” – Brian Chase Olson

Yarra Burn Sparkling

Rosé Premium Cuvee

Region: Australia VIN: NV LUC: $16.60 Distributed by: Accolade Wines

“Red currant, cranberry and cherry notes. Juicy palate, refreshing acidity – nice drinking for the spring time.”

– Matt Dunne

Editor’s Picks

➤ Veuve Fourny & Fils Grande Reserve Brut NV, France, LUC $63.60 (De Bortoli)

➤ Hungerford Hill Dalliance Sparkling 2018, Tumbarumba, LUC $25.80 (Wine Stock)

➤ Saint-Louis Blanc de Blanc Brut NV, France, LUC $6.53 (Independent Beverage Partners)

➤ Brockenchack Great Scott Sparkling Shiraz NV, Barossa, LUC $16.90 (Brockenchack)

Brown Brothers Premium Cuvee

Region: Australia VIN: NV LUC: $16.77 Distributed by: Brown Family Wine Group

“Classic brut style with bright citrus nose and an undertone of light toast. Fruit is soft with the acid pushing through for a nice finish.” – Brian Chase Olson

Pirie Sparkling

Region: Tasmania

VIN: NV LUC: $21.50 Distributed by: Brown Family Wine Group

“Bright and refreshing in style with some interesting complexities.” –Michael Mcintosh

Grant Burge

Sparkling Rosé

Region: Australia

VIN: NV LUC: $24.08 Distributed by: Accolade Wines

“Light pink with sweet candied nuances, leading to a lifted but soft fruit palate with a long finish.” – David Fahey

Strelley Farm Sparkling Pinot Noir Chardonnay

Region: Tasmania

VIN: NV LUC: $19.00 Distributed by: Fogarty Wine Group

“Persistent small bead, notes of lifted ripe tropical fruits with a candied ginger and toasted almonds on the nose, which follow to a crisp palate with a nougat, pleasant lingering finish.” – Christine Ricketts

Brown Brothers Prosecco Zero

Region: Australia

VIN: NV LUC: $12.00

Distributed by: Brown Family Wine Group

“An interesting wine! There is a hint of pine needles on the nose and the palate has lime, coconut and yoghurt characters. Very different!”

– Brian Chase Olson

Morris Wines Sparkling Shiraz Durif

Region: Rutherglen

VIN: NV LUC: $13.76 Distributed by: Casella Family Brands

“Big juicy red and dark fruit, layered with sweet oak and Christmas spices. Firm tannins and persistent finish.”

– Michael Mcintosh

De Bortoli

Prosecco Rosé

Region: King Valley

VIN: NV LUC: $12.76 Distributed by: De Bortoli

“Simple and classic rosé. Bright fruit spectrum of strawberry and raspberry. Light on its feet – a good style for punters.”

– Matt Dunne

La La Land Prosecco Region: Australia

VIN: NV LUC: $10.53 Distributed by: Red + White

“Classic varietal characters of apple and pear. Hints of chalk and minerals.”

– Michael Mcintosh

“There was consistency in development for the vintage sparklings. Time on lees and maturation added more complexity and interest here, and these performed best.”

Maschio dei Cavalieri Prosecco Region: Italy

VIN: NV LUC: $9.59 Distributed by: Independent Beverage Partners

“An engaging wine showing marzipan fruit and some sweetness. A real bargain.”

– David Fahey

Canti

Prosecco

Region: Italy VIN: 2021 LUC: $12.90 Distributed by: Calabria Family Wine Group

“Fine and persistent bubbles. Quite light-bodied with zesty citrus fruits and green apple. A really nice, classic dry Prosecco. Great for its price point.”

– Deb Jackson

Matt Dunne Group Wine Ambassador Joval Wines

The wine you want

Are there any particular styles of wine you are interested in that you would you like our panel of industry experts to try next year? Get in touch at ballen@intermedia.com.au with any suggestions.

Diverse range key for Hutt Street Cellars

In the south-eastern corner of Adelaide’s CBD lies the leafy and dynamic Hutt Street precinct, an up and coming area for trendy small bars, cafes and street events. Here, next door to one of Adelaide’s most historic hotels, The Arab Steed, you will find the boutique bottle shop Hutt Street Cellars, featuring an eye-catching exterior which has been recently decorated by renowned local street artist, Jack Fran.

Hutt Street Cellars offers an ever-evolving range of classic and craft beers, wines and spirits together with a wonderfully knowledgeable, friendly and helpful staff. Mark Lumb, longterm manager of the store, says this is what has kept Hutt Street Cellars successful throughout the challenges of the past few years.

“Due to word of mouth, and our range of boutique and craft offerings, customers are becoming more aware of our presence in Hutt Street. We are still really busy in the aftermath of COVID-19, where people are tending to trade-up in quality and explore the broader range of products Australia has to offer,” Lumb said.

“Our vision, with the support of store owners Shayne and Jill White, has been

crucial in developing and diversifying the range of items offered by making direct contact with smaller local wine and beer and spirit makers and in particular the producers of minimal intervention wines and this diversity has been well received by the community of which Hutt Street Cellars has been a part for over 30 years.”

The outlet focuses predominantly on local South Australian products, with an effort to support the smaller producers. In addition, post-COVID, Hutt Street Cellars is now able to provide in-store tasting events again, which occur most Friday afternoons

“We try to offer our customers a range of beverages that are exciting and interesting and without pretension,” Lumb states.

Hutt Street Cellars is a Sip’n Save outlet, and according to the team, this allows the store to have access to strong brand awareness and advertising strategies, whilst having great freedom to hand-select and personalise the collection. The store also offers a delivery service through Sip’n Save, which has boomed during the pandemic and continues to be popular today.

The pandemic has seen ups and downs

for the store. Finding sufficient and capable staffing was, for a while, the biggest hurdle, but through the use of industry word-of-mouth, advertising within tertiary institutions and clearly defined selective criteria, Hutt Street Cellars now boasts an extraordinarily wellinformed, enthusiastic and friendly crew who are all experts covering the different products offered in store.

“Our philosophy is to consciously avoid making anyone feel intimidated about their knowledge and understanding of our products,” Lumb says.

Currently the store’s biggest market is within minimal intervention wines and craft beers, however it has always been known for its large gin selection (160+) and a continuously developing local and foreign whisky collection.

“People are interested in seeing what’s new. Some of the small allocations of iconic wines that we have access to would sell out overnight if we let them,” Lumb said.

“I have been at Hutt Street Cellars for 22 years and have seen the community ebb and flow and think we are stronger now than ever.” ■

Mark Lumb has been part of Adelaide’s Hutt Street Cellars for 22 years, and believes the current diverse range of products and knowledgeable staff have made the store stronger than ever.