DRINKWISE
YOU WON’T MISS A MOMENT IF YOU DRINKWISE Simon Strahan, the CEO of DrinkWise, discusses increasing community understanding of the importance of moderation through its latest partnership with the NRL.
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ou won’t miss a moment if you DrinkWise is an initiative created by DrinkWise and supported by industry, event sponsors, media and sporting codes to promote the importance of drinking in moderation. The initiative recognises DrinkWise research which shows that the vast majority of people (93 per cent) believe that it is important that people drink responsibly when attending events and 92 per cent agree that a public event can be ruined if people drink too much. Since the commencement of the initiative in 2014, DrinkWise has partnered with sporting codes and events including the AFL, the NRL, the Spring Racing Carnival, Splendour in the Grass and the Australian Open. Most recently, we have extended our partnership with the NRL to further promote responsible attitudes and behaviours towards alcohol consumption in the NRL community.
The partnership includes a new program which will educate players, NRL officials and fans about the importance of drinking in moderation via education sessions with all NRL clubs, state clubs and junior representatives, as well as DrinkWise presentations to rookie camps. A DrinkWise representative will also sit on one of the NRL’s wellbeing and education advisory groups. In support of the program, NRL CEO Todd Greenberg has said that working with DrinkWise goes beyond a standard partnership, as the education program will benefit not just the players, but the entire NRL community. He expressed the League’s commitment to ensuring players of all ages and all stages of their playing career are supported to make better decisions – recognising the importance of the DrinkWise partnership in this process. The program launched with DrinkWise messaging featuring prominently across the
Gold Coast to Brisbane convoy for the new ‘Magic Round’, when all 16 NRL clubs played over the opening weekend to kick off the NRL season. Our partnership with the Gold Coast Titans and their Head of Performance and Culture, NRL great Mal Meninga, will further promote the DrinkWise moderation message. DrinkWise signage (pictured) will be seen at all games and a digital presence on NRL.com will expose the campaign to an additional 1.9 million unique viewers each week. The partnership was launched with our new ‘You won’t miss a moment if you DrinkWise’ TV advertisement featuring NRL stars, including legend Wally Lewis, which will air on Channel 9 this NRL season. As part of the partnership, we will also be producing videos for the DrinkWise Unmissable Moments series with key NRL players to further promote the moderation message.
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