Marketplace Brand news and promotions Pacific Drifter is making spiced rum for the Queensland climate A new Australian-made spiced rum from the Sunshine State, Pacific Drifter, has hit the Australian market, with the distillery team aiming to make an all-season rum that matched the sunny Queensland environment. Sitting at 37 per cent ABV and a retail price of $60, the rum distilled and then infused with cinnamon pods, Madagascan
Absolut celebrates individuality with limited-edition release
vanilla, and citrus peel.
As a leading brand of premium vodka, Absolut is celebrating
is crafted from locally sourced Queensland molasses that are
After hitting the market in 2023, Pacific Drifter has already
the diversity of cocktails and drawing consumer attention to
won the Spiced Rum/Cane Spirit Trophy at the 2023 Australian
individuality with the release of its 2023 limited-edition bottle,
Rum Awards.
Absolut Mosaik, driven by a brand-new campaign, The World of
Chris Illman, Pacific Drifter Head of Sales & Marketing, spoke about the success of the rum: “We are absolutely thrilled for
Absolut Cocktails: Born to Mix. Designed in collaboration with singer and actor Olly Alexander,
Pacific Drifter to receive such an esteemed trophy in its inaugural
and available through independent retailers across the country,
year of production.
Absolut Mosaik is a representation of inclusivity and diversity. With
“This award is a testament to our unwavering commitment to
limited availability, the bottle brings the creative new campaign to
crafting a product that embodies the essence of Queensland’s
life through fluted glass and a mosaic-themed label, making it a
sugarcane fields while pioneering sustainability practices. Winning
collectors’ item.
this award amidst established industry giants is an honour beyond measure and a testament to the dedication of our team.” Pacific Drifter also has a strong commitment to sustainability,
Narrated by Academy Award-winning actor Rami Malek, The World of Absolut Cocktails: Born to Mix personifies muchloved cocktails through dynamic characteristics and engaging
with initiatives such as creating label stock from sugar cane
personalities, driving curiosity in consumers and showcasing the
waste and sourcing molasses locally. Both sugar cane pulp
versatility of Absolut.
and molasses are by-products of the sugar-making process, so
In a celebration of what makes people unique, The World
utilising these products in the production of Pacific Drifter rum
of Absolut Cocktails: Born to Mix includes the Cosmopolitan, a
reduces waste throughout the supply chain.
tastemaker with a flair for art, the Espresso Martini, an attention-
Distributor: Direct
grabbing trendsetter, and Lemonade, cool and classic, but loves to have fun, and more. Charl Bassil, Global VP Marketing – Absolut at The Absolut Company, said: “We believe that when diverse people come together, incredible things can happen. This thirst for mixing – that is how we see things on a human and societal level, and it’s a direct extension of the versatility of our product. “This campaign brings our values to life through the personification of cocktails, a fun and fabulous world where everyone and anyone is invited. We believe that this is an idea that is universal because, after all, we are all born to mix.” Distributor: Pernod Ricard
18 | National Liquor News