National Liquor News February 2021

Page 20

Marketplace Connecting brands and retailers Snoop Dogg’s 19 Crimes wine is going global After a hugely successful launch in the US, 19 Crimes Snoop Cali Red is officially coming to Australia in mid 2021. Treasury Wine Estates said the result of its 19 Crimes and Snoop Dogg partnership has taken the wine world by storm, exceeding its initial 12 month sales forecast in the first two months of launch. Snoop Cali Red is the first Californian wine in the 19 Crimes portfolio, a unique red blend of Petite Sirah and Zinfandel. The line extension casts a modern lens on 19 Crimes, inspired by rule-breakers and real stories of redemption, as brought to life by augmented reality enabled labels. “I’m such a fan of this wine and I’m excited to bring ‘Snoop Cali Red’ to my Australian peeps next year and share the experience with my fans. 19 Crimes is one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!” said Snoop Dogg. Angus Lilley, Treasury Wine Estates Chief Marketing Officer says 19 Crimes, like Snoop

New Australian Shiraz Gin launches

Dogg, is defiant by nature, bold in character and

Australian Distilling Co. has added a new addition to its ever-growing

always uncompromising.

gin repertoire with the Shiraz Gin, said to capture the spirit of our

“Snoop Dogg is a culture creator, innovator and a leader in pop culture. Australians love him,

country in a bottle. After its recent launch, the Shiraz Gin has become the 13th on the

and they have been asking for this wine since it

market for Australian Distilling Co, joining an extensive portfolio of

launched in the US back in July. We are truly excited

flavours which reflect and embody an array of regions and cities of

to bring 19 Crimes Snoop Cali Red to Australia.”

Australia and utilise locally sourced ingredients. Australian Distilling Co.’s Master Distiller partnered with local distilleries across the country and explored local ingredients to create flavours that embrace the spirit of the area. “The Australian Distilling Co. Shiraz Gin is unique and unlike anything on the shelf, standing out from its competitors. In every sip, there is something that speaks of the special nature of the spirit’s namesake place,” Michael Hickinbotham, Director Australian Distilling Co said. “Made from award winning gin steeped with premium grapes, the Australian Distilling Co. Shiraz Gin combines notes of pepper, spices and blackcurrant with a sweet yet complex and full-bodied palate finished with hints of raspberry throughout.”

20 | National Liquor News

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