UPFRONT THIS EVO COLOUR COMPETITION GIVES YOU THE CHANCE TO WIN $US1000 EVO IS ASKING ITS artists one very important question – are you a colour wizard? The brand is giving three winners $US1000 each for their artistic skills, so it’s time to throw your wizard hat in the ring if that could be you. The brand is tasking colourists with creating a colour look with Staino by evo Fab Pro. They must then post a photo of that look to Instagram, with the hashtag #stainoskillz and the formula used in the caption. Bonus points for the creative artists who name their colour creation as well! The competition is already open and closes on October 31, and one winner will be selected in each month of August, September and October by the evo creative team, You can enter as many times as you want and the brand will be sharing some of their favourite, must-see looks. Make sure your profile is public so the brand can see your entry. www.evohair.com
REDKEN SHADES EQ CELEBRATES 30TH BIRTHDAY REDKEN’S RENOWNED SHADES EQ officially turned 30, celebrating the “colour that thinks it’s a conditioner” by congregating important hairdressers and colourists at Melbourne’s Redken Academy to learn, discuss important industry topics, create colour looks and express their favourite thing about Shades EQ. The day included 18 salons including Oscar Oscar, TKay Studio, Telleish Hair Studio, Hair by Maxi and Pearl Blonde, creating a variety of looks to show the versatility, wearability and trending nature of this versatile colour, as led by Sheree Knobel of Bixie Colour. The day began with an important discussion on the pivotal salon facet of social media, as the salons discussed social media content, when, how and how often to post, hashtags to use and best practices that help salon drive traffic. The main takeaway was that it’s not just always about the finished looks – it’s about the salon, the stylists themselves and adding personality to Instagram with light, fun and authentic content to appeal to a digitally savvy younger generation. www.redken.com.au
BRISBANE HAIR AND BEAUTY EXPO 2019 ALMOST 7000 INDUSTRY professionals flocked to Brisbane on July 28 and 29 for the 5th annual Brisbane Hair and Beauty Expo (BHBE), congregating at the Brisbane Convention & Exhibition Centre to unite the national industry. Big name presenters spanned the continent and beyond, with high profile educators such as Lorna Evans, Estelle Oliveri, lil off the top with Jules and Benni Tognini, Kym Krey, Jack Horton, Cherie Stokic, Geoffrey Herberg, the WAHL Education team, Dario Cotroneo, American Crew International Allstars and Anniss+Barton gracing the stage. This was part of the unique EduFEST education program, which educated hundreds of attendees on techniques, skills, business intel and more in an accessible, intimate way. Inspiration and education were also in full force on the Centre Stage, Deals Direct Stage and Barbershop Stage, with over 40 free presentations as incorporated into the all-inclusive entry ticket price. The Centre Stage included showcases by salons and artists by Epic Hair Designs, Hair by Jools, Lorna Evans, Tigerlamb, Katy Reeve, Laura MacLeod, Pure Organics Haircare Education Team, Profile Hair Design, the Rising Stars Showcase and Ella & Jade. “We are thrilled with the reception that BHBE received from the industry for the event’s 5th year. Queensland should be incredibly proud! The amount of creativity, talent, and dedication displayed by all involved, from competitors, to stage shows, to exhibitors, to attendees was simply amazing and continues to get bigger and bolder every year,” said Expo Founder and Manager Jason Greenhalgh. “We are grateful to all those who supported this year’s event – our sponsors, partners, exhibitors, educators and visitors. The event will only be as strong as the support provided by the industry.” The floor highlighted over 80 companies on show, with deals and offers via beloved brands such as GlamPalm, Evolve Hair 16 INSTYLE
Concepts, Eva Professional Australia, Excellent Edges, Silk Oil of Morocco, WAHL, Professional Use, AII, iCandy Scissors, Andis, Davroe and many more. The event’s expanded Sunshine Pro Series Competitions were a highlight of the two days, with over 460 professionals competing in the Hair Competition, Barbering Competition, Emendee Nail Competition, LashJoy Lash Competition and the Crown Brush Makeup Competition. Congratulations to the skilled hair winners! With each passing instalment, BHBE unifies the hair and beauty industries in sunny Queensland and propels brands, education, competition and industry excellence forward – we’re already looking forward to what they pull together in 2020. www.brisbanesbanehairandbeautyexpo.com.au