INFEATURE
NEW GENERATION DYSON ARE LAUNCHING THE NEXT GENERATION AIRWRAP MULTI-STYLER, CONTINUING THE BRAND’S INNOVATIVE EVOLUTION IN INIMITABLE HAIR STYLING.
DYSON’S RENOWNED AIRWRAP MultiStyler has had a makeover, with a new edition of the beloved tool launching to the market, as re-engineered for faster, easier styling, without extreme heat. It also brings new and important attachments that harness the tool’s innovative Coanda airflow, which curls, waves, smooths and dries hair without the need for extreme heat, through speed, pressure and direction. In a significant move and for the first time, existing Dyson Airwrap styler owners can upgrade to these latest attachments will retaining the original tool. This is essential in ensuring all Dyson customers have the technology that’s right for them, and in facilitating sustainable practices that make use of this existing technology. This sustainable mindset was used throughout the tool’s development, without a reliance on physical prototyping, which drastically reduced the energy and materials used. The Airwrap Multi-Styler is the only styler to curl, shape and hide flyaways using the Coanda effect. It offers enhanced styling versatility based on Dyson’s inimitable engineering processes, and can now be further personalised with attachments available exclusively through Dyson Direct, for superior styling results that cater to diverse hair types. “Most styling tools ignore that hair types are very different – 46 INSTYLE
what attachment may work for one, could be detrimental to another,” said James Dyson. “The advancements in the Dyson Airwrap multi-styler build on the success of its predecessor, through relentless research, user trials and advancements in computational fluid dynamics. The result: direction change barrels for faster and easier curling, reengineered brush attachments for more precise shaping, and an entirely new, dual-purpose Coanda smoothing dryer. Our ability to control airflow delivers enhanced Coanda performance to curl, shape and hide flyaways – without extreme heat.” In the new design, the brand’s engineers challenged their own design to miniaturise and multiply the Coanda effect to further diversify the capabilities of the tool. The new tool offers a rotating cool tip for faster curls and waves and the power of
two barrels now amalgamated into one attachment to style the full head of hair, creating clockwise and anti-clockwise curls and waves with one barrel. The refresh also offers re-engineered firm and soft brush attachments of different sizes for precision shaping with enhanced Coanda performance, as well as an all-new dual-purpose Coanda smoothing dryer, which hides flyaways and dries alternately, through the click of a button. A wide-tooth comb attachment, created for curly and coily hair, adds shape, volume, and length as it dries, through comb teeth with soft curved tips to glide through the hair, with no sharp edges to catch, pull or cause damage. A round volumising brush creates volume and shape, and all attachments are utilised with a simple one click function. “The Dyson Airwrap is a styling revolution and unlike any other tool – back when it first launched and still today. Now, the tool does even more, allowing owners to personalise to suit their styling preferences, personalised for their hair type. You can ensure every attachment in your box delivers your desired style, specific to your hair type. Something you thought couldn’t get better, just did,” shared Jen Atkin, Dyson Global Styling Ambassador. Discover the tool from its June launch and be a part of this new technical revolution. For more information visit www.dyson.com.au
