The Magazine for the Hairdressing Professional
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Published By BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 EXECUTIVE CHAIRMAN Simon Grover MANAGING DIRECTOR Craig Hawtin-Butcher email@example.com EDITORIAL AND CREATIVE DIRECTOR Cameron Pine firstname.lastname@example.org EDITOR Shannon Guss (Gaitz) email@example.com BEAUTY EDITOR AND JOURNALIST Ariana Pezeshki firstname.lastname@example.org CONTRIBUTORS Lisa Feleppa Alyssa Dowsett Caitlin Adamson Tom Donato NATIONAL SALES DIRECTOR Joanne Cowan email@example.com PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Adrian Tipper SUBSCRIPTIONS firstname.lastname@example.org ANNUAL SUBSCRIPTION INSTYLE is published six times a year SUBSCRIPTION PRICES (Australia Rates) 1yr (6 issues) for $75.00 (inc GST) 2yrs (12 issues) for $120.0 (inc GST) 3yrs (18 issues) for $157.50 (inc GST) Please make cheques payable to; BHA MEDIA PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000 This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication. Copyright© 2022 - BHA MEDIA.
espite our differences, we are fundamentally all facing the same problems in hairdressing. When talking to hairdressers and salon owners lately the same significant challenges and concerns come up, staff being the major test but also a strong path for the future I know many have been struggling with lately. Fundamentally this also comes down to leadership, it takes a selfless leader and salon business to invest a lot of time in the next generation, which through COVID has been challenging when servicing client requests and staying afloat has taken all of our energy. Resonating from almost all I speak to is the long-time concern of ‘how do we get young people to want to be part of our industry again?’ and ‘how are we able to lead this next generation that want so much more?’. We used to be able to rattle off dozens of salons that forged ahead and created a desirable workplace, who created a presence through competitions and education, but even these leaders have been struggling with the same issue of attracting new staff and retaining large teams – as COVID has separated our industry even more, with seniors setting their own work hours and arrangements more than ever. It’s no denying staff want freedom, no commitment and more money and this is placing increased pressure on salon owners as the rising costs of running a business dampens our creative energy and infringes on our clear vision for the future. One thing we must be grateful for, however, is how we collectively managed to get through a very challenging few years. Many of you continued to hustle hard and kept clients engaged even through closed periods and some even managed to increase overall retail through this time. We are resilient, adaptable and forever innovative and that’s what make this industry continually future proof. Some of you have been feeling somewhat deflated lately, unsure of the next move and constantly questioning why you go through this rollercoaster with staff in a very challenging time to even find people that fit your business, but with borders open we are hoping only for continual improvement. We hear so many speakers and coaches, whether it be at conferences or events, that can leave us feeling somewhat uneasy. No, we don’t like to hear that we have a volatile business at the threat of so many changes to how we engage, but at the same time we must acknowledge where the consumer is shopping and somehow harness a more integrated approach with our online and offline bricks and mortar salon shopfront. As hairdressers, it’s not only our opportunity to skill up but also an opportunity to earn a passive income when we are not run off our feet running around a salon with double booked clients. We are so excited to bring you the holy grail of gatherings with Hair Festival just a matter of days away on June 12 and 13. Thanks to everyone who has got right behind the festival to ensure we have something for everyone. I have been overwhelmed with the positive feedback each time we jump in to tackle some of our Hair Festival plans and gather feedback – those letting us know they are coming and helping to spread the word on socials means a lot to us. So please keep posting and tagging @hair_festival and @instylehairmag and get ready to celebrate and learn with your peers. Wonderland is expected to sell out once again and the various education sessions continue to fill up. The weekend is all about you, it’s all about sharing ideas and having conversations that make us feel better about some of these challenges we are continually up against. Sometimes it’s just a few small words that can completely rejuvenate our attitudes, so it’s time to get real and be around each other in a genuine way that we don’t get from online. Also book a ticket to the ‘REALtalk Business’ component in the festival program if you want to be around and share with some of your favourite and leading salon owner peers from across the country. See you all very soon, we are ready to celebrate! “YOU NEVER KNOW WHEN A MOMENT AND A FEW SINCERE WORDS CAN HAVE AN IMPACT ON A LIFE” - ZIG ZIGLAR
Cameron Pine, Editorial and Creative Director
@instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons
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ON THE COVER 28
I Nconference L’Oréal Professional Products Division 34 Hair Festival 2022 36 Kérastase Chroma Absolu
REGULARS 12 50 51 52 53 62 66 67 68 69 74 79 80 81 82
UPfront Industry Happenings My Way Mitra Shahvari My Way Charlie Carruthers The Edit Ryan Baldwin The Edit Chantelle Cowcher INhair Hair Product Launches INbeauty Cult INbeauty Treatments INbeauty Beauty News INhealth Supplements INsalon Tools and Accessories INbusiness Elevate Business Coaching INbusiness Salon Insurance INbusiness Targets INbusiness Marketing
ONSTAGE 18 20 21 22 23 24 26 32
L’Oréal Academy JUSTICE Professional Launch Extreme Hold Hairspray Davines Oi Liquid Luster Fudge Professional Debut All Blonde Aveda X Take 3 Kao Salon Division Kick Off MBE 2022 A ustralian Hair Industry Awards (Creative) Announce Finalists Franck Provost 2021 Awards
46 Dyson Launch Next Generation AirWrap 58 T ribe Lifestyle Group Unveil Quay Quarter Space 60 Hairology by Vida Glow 65 Curves and Arches by Comfortel 70 Laser Clinics Australia BBL 71 MR.F SKIN 72 ghd iD 76 Community Hair Project 78 Vale Anthony Martino
38 Silky-Lite Reconstructor by Natural Look Australia 40 Treatment Products 44 Treatment Trends
Image by Cos Sakkas
Image by Cos Sakkas
Industry Happenings INTERNATIONAL HAIRDRESSING AWARDS NAME 2022 WINNERS CONGRATULATIONS TO OUR global elite – the International Hairdressing Awards embarked on their world tour to announce and award the 2022 winners and we have the names! The awards’ fourth year saw 500 collections entered from 38 different countries, with International Hairdresser of the Year and International Artistic Team of the Year only able to be entered on the basis of an invitation. The platform’s founder and director Mikel Luzea and global ambassador Sergi Bancells travelled all over the world to surprise the winners and announce the news to them personally, naming winners from March 20 to 30. The tour and announcements were available to follow on social media and will now be made into a docu-reality TV program. “Eleven days of touring included seven cities, seven winner announcements live on Instagram, nine flights (two transoceanic), 25,000 kilometers traveled by plane, more than 1,000 kilometers by car, six lost bags (recovered within 24 hours), 14 fashion outfits, 1463 gigabytes of audiovisual information on two hard drives, 60 stories on Instagram, 38 posts on Instagram/
Facebook, more than 550,000 impressions on social networks and countless doses of enthusiasm, happiness, celebrations and good vibes,” the platform shared. Congratulations to the talented winners announced through the tour. TONI&GUY’s Cos Sakkas from the UK was named the International Hairdresser of the Year. Best International Women’s Collection went to South African hairdresser Candice McKay and Best International Avant Garde collection was awarded to London hairdresser Sylvestre Finold. Best International Men’s Commercial Collection was given to Spanish team Siëro and Hair Influencer of the Year was named as Mustafa Avci, who is originally from Turkey and based in New York City. Hair Legend of the Year was awarded to Robert Lobetta, a hairdressing icon from the UK. Finally, International Artistic Team of the Year was named as X-Presion from Spain. The winners attended a gala event on May 16 in Madrid, to take part in the purple carpet, witness the hair fashion show and celebrate their enormous achievements.
LARRY KING HAIRCARE DEBUTS IN AUSTRALIA AND NEW ZEALAND LARRY KING HAIRCARE is launching into the Australian and New Zealand hair market, partnering with MCM Imports. The globally renowned line of products is the namesake brand of British hairdresser Larry King. The products are available through online retailer Adore Beauty and at select salons as of April 1. The range is famous for its refillable ‘Wash Cycle’ shampoos, a universal conditioner titled Liquid Hairbrush and its minimal styling range, with the collection debuting in 2018 through iconic British retailers as a luxury product option. The trio of hero shampoos are in refillable bottles and made to be used together, as a cycle, mimicking skincare patterns. The Good Life, City Life and Social Life shampoos offer nourishment, hydration and strength, detoxifying and deep cleansing to treat the scalp and volume and shine, each finding their vital spot in one haircare routine,
for different times of the week or various cleansing and finishing needs. The exclusive styling range offers a feature satin finishing cream, velvet texture clay for 90s texture and second day body and a lightweight volumising hair mist, coated in a cooling scent of eucalyptus, rosemary, violet and liquid amber base. The environmentally focused range adds to the refillable process by using
glass and aluminium in packaging instead of plastic. Additionally, for every Wash Cycle product sold, a percentage is donated to reforestation projects via OneTreePlanted. Larry King Haircare will join other luxe product ranges such as ANTI, Christophe Robin and Ibiza Hair Tools Tools under the MCM Imports umbrella. www.mcmbeauty.com
INTERCOIFFURE AUSTRALIA ANNOUNCES G.O.A.T. 22 APPRENTICE COMPETITION WINNERS CONGRATULATIONS TO THE winners of this year’s Intercoiffure Australia G.O.A.T Apprentice competition, named as Jazmin Johns of Kaz Hair (SA) and Sam Hancock of Zedz (WA), who won the Cut and Colour open category and First-year Styling category, respectively. This year’s format judged entries loaded onto social media as transformation videos, as judged by an international panel consisting of Joakim Roos of the Intercoiffure World Academy, Anel Cloete of Intercoiffure South Africa, Sylvia Steward of L’Oréal Professionnel from Australia, and award-winning editorial hair icons Danny Pato from New Zealand and Dee Parker Attwood from Australia. The competition built from its 2021 inaugural outing for this second year, with the goal of educating emerging hairdressers and fostering creative, organisation, multimedia, teamwork and social media skills. Winners will now be given an education day from L’Oréal Professionnel, while the Cut and Colour winner was also awarded a Steam Pod 3.0 premium styling tool. Entries can still be seen at the relevant hashtags – #Intercoiffureau_1Styling22 and #Intercoiffureau_CutColour22.
MEGAN PANOZZO DEBUTS IN AWE EDUCATION SALON OWNER AND hair industry figure Megan Panozzo is launching the next dynamic phase of her hair dynasty – In AWE EDUCATION! Megan’s passion for education has manifested over a nineyear career in hair education in her roles as a Guest Artist for Goldwell, Australian Ambassador for VARIS tools, a cofounder of the UNITY.Hair.Education collaboration and other international hair care brand representation. Now, she’s parlaying this talent and passion into this new endeavour. “The launch of In Awe Education has been a dream of mine over the last couple of years. I want to create bespoke cut and colour salon education that is salon-focused and tailored to arming hairdressers with techniques that can carry them through their careers no matter what the current trend is,” Megan said. “Through In Awe Education, it’s my vision to equip salons and stylists, eventually all around Australia, with the ability to create trends rather than just following them.”
CLOUD NINE CELEBRATES GLOBAL RECYCLING DAY
DAVINES PARTNERS WITH THE REEF RESTORATION FOUNDATION
CARING FOR THE planet is a crucial component of haircare juggernaut Cloud Nine, which created their pioneering hair styling tool recycling scheme in 2019 and recently further celebrated these beliefs on Global Recycling Day on March 18. The brand’s recycling scheme allows users to recycle old straighteners, curling wands and hairdryers, regardless of the brand, free of charge. All parts that can be recycled are removed and separated from the tools, which are then shredded and broken down back into their raw materials and sent for smelting and used in manufacturing. Users can participate in this process by completing an online form and downloading a pre-paid postage label, placing their tool in secure packaging and mailing it to the brand, who then look after the rest of the recycling process. The tool is collected at Cloud Nine HQ by the brand’s waste management partners, who take it back to their facility to be manually depolluted. Committing to this ethos daily, Cloud Nine extended this environmental support even further on Global Recycling Day, offering every user who recycled their old hair tools on this day a free eco-friendly water bottle, and removing one plastic bottle from ocean-going waste through CleanHub for every bottle given. www.cloudninehair.com.au
ECO-CONSCIOUS HAIR BRAND Davines joined forces with the Reef Restoration Foundation, with the luxury Italian haircare label partnering with this important not-for-profit for the second straight year. The Reef Restoration Foundation aids coral restoration in the diverse ecosystem of the Great Barrier Reef. The foundation does important work in rehabilitating corals that have experienced mass bleaching events. The initiative establishes ocean-based coral nurseries to grow new corals, thus restoring vitality and marine life in the impacted areas. This year, the brand’s continued commitment to regenerating and protecting the iconic Great Barrier Reef landmark defined their 2022 sustainable beauty campaign. For the month of April, Davines Australia committed $2 for every sale of their specially designed Shampoo & Conditioner duo packs to the foundation to assist in the regeneration of the coral reef. www.myhaircare.com.au
SMOOTHING TREATMENT CLASSIC AND NEW NATURAL APPLICATION MUK HAIRCARE REVEAL NEW FACES OF THE BRAND MUK HAIRCARE HAVE UNVEILED the latest faces of their brand in a new campaign of images that debuts the same iconic muk but reborn. The collection of images are seeped in effortless, understated luxury. Shot in 2021 and held across various lockdowns until this launch, the campaign has finally been showcased this year, ushering in a big 2022 and a rebirth for muk Haircare that also includes a repack of their haircare range and new professional launches. “We are so thrilled with the result, which has enabled us to reimagine the muk Haircare brand and image and promote it on a national and global scale. This new innovative and creative direction will follow through all brand elements into the future. We are so excited to share what we have,” said CEO and Co-Founder Janelle Reynolds of the new campaign. The inspiration for the shoot was in high fashion references such as Zara, Chloe and Gucci, as photographed in female and male images that dually focus on natural texture, curls, slightly undone and wearable hair, and transformative styles, long and short hair, and everything from street style to polished looks, respectively. The collection highlights the brand’s future vision, as summed up in adaptative, natural, wearable hair, with a touch of understated luxury. muk Haircare hopes to achieve transformative styles in its products and tools, and this fittingly transformative campaign leads the way on this ethos. www.mukhair.com
FREEDOM SUITES SOUTHPORT HAIR AND BEAUTY COMMUNITY TO OPEN JUNE 2022 FREEDOM SUITES IS CHANGING the game of traditional salon ownership, with a suite rental format that reduces the stress and hassle of operating hair and beauty businesses. A new Gold Coast based space is set to launch in June 2022, becoming the ninth Freedom Suites location through Queensland and Victoria. The new premises will be in the form of high-end, fully equipped salon suites that include everything required in a fully functioning salon, with the operator adding their own personal touches and branding when leasing the space. The initiative is seen as more than a just a space, but a bona fide hair and beauty community, as located in the $550-million Queen Street Village, Southport. The spaces are designed with Art Deco inspiration and the whole location includes two appointed receptions, a bar and kitchen, a freelancer breakout room, commercial laundry facilities and more. The space will accommodate twenty freelancers with boutique salon suites. Each suite includes a fully private and soundproof area with a locked door and floor to ceiling walls, as well as individually controlled air-conditioning, professional and premium furniture and equipment to suit hair and beauty needs, fully secure premises with a state-of-the-art intercom system to welcome clients, electricity, utilities and internet, provided cleaning of common areas and tea and coffee supplies. “We truly believe that we’re making freelancers dreams come true,” Freedom Suites CEO Rebecca Randle said. “Traditionally, if you’re a hairdresser or beautician and wanting salon ownership, you’re having to pay $90k+ on a salon space and being locked into a three-year lease. We’re giving them the opportunity to start their brand or move their brand into a space where short term rental is an option without the huge fit out costs and risk.” www.freedomsuites.com.au
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JOICO AND FOIL ME ALIGN FOR A LIMITED EDITION FOIL DESIGN INDUSTRY TITANS, INCLUDING iconic hair powerhouse JOICO, and Carolyn Gahan, JOICO Guest Artist and Ambassador for Australia, have collaborated on a bold limited-edition salon hair foil with Australian foil pioneers Foil Me, to create a colourful, maximalist aesthetic foil that brings fun and flair into colour at every step. The exclusive foil was born due to a serendipitous hair appointment between Carolyn and JOICO’s marketing director Kylie McLeod. “The opportunity came about organically, when I visited Carolyn for my hair colour appointment,” Kylie shared. “Carolyn was using Foil Me’s foils and expressed that it would be amazing to collaborate with Foil Me, as she always admired their collaborations. I instantly knew this was a great idea, so I sought after the opportunity, as Carolyn is a valued Guest Artist and Ambassador for JOICO.” SABRE HAIRCARE, JOICO’s national distributor, has a history of working with Foil Me and especially Foil Me co-founder Emily Ciardiello, making this collaboration a natural progression of this relationship. “I was really honoured when Kylie proposed the idea of collaborating on a JOICO foil, inspired by Carolyn. We have a great working relationship with SABRE HAIRCARE and I have admired Carolyn’s work for some time now. Her creative and buoyant personality has always captured my attention, and the fact that
Carolyn had been a long-time Foil Me Mover just solidified the decision to collaborate,” Emily said. The group worked together on the design process, incorporating Carolyn’s renowned playful aesthetic. The artwork is inspired by her favourite pink shades, adding the requisite done of fun and splash of artistry into the salon. It also speaks to her bold and bubbly personality. “I started by creating a mood board of images I loved, to give the general concept for the foil,” Carolyn said. “I love how colours can make you feel, and I wanted to create a canvas that felt uplifting and fun. Pink is one of my favourite colours so we worked around that colour palette to create some contrasting but complementary tones. I wanted the placement of the colour to look as if it had been splashed across the foils with a paint brush and I think Foil Me captured that perfectly!” “It has a super cool, modern, and youthful feel and it is the most creative box of foils that truly represents Carolyn in every way,” Kylie added. www.sabrecorp.com.au
MONIQUE MCMAHON AND NATHAN YIP COLLABORATE ON EDUCATION EVENT
PRIVATE EQUITY FIRM ADAMANTEM INVESTS IN NAK HAIR AUSTRALIAN PROFESSIONAL HAIRCARE brand NAK Hair announced that Australian private equity firm Adamantem Capital (Adamantem) has joined the business as a majority strategic investor. NAK Hair founders Tony Rigney and John Cash, will maintain a minority investment and remain on the Board of NAK. “Adamantem’s investment is a huge vote of confidence in the strengths of our team, who have dedicated their efforts into crafting the incredible business NAK is today,” shared Sonia Chadburn, CEO of NAK Hair. “Adamantem is an Australian private equity group with a reputation for investing in highpotential businesses like ours and partnering with founders and management teams to deliver results.” “I am excited about the opportunity we have in front of us to pursue our growth ambitions and to better support our salons, business partners and customers. Thoughtful hair care and our authentic relationships with our salon partners are at the heart of NAK and we will remain grounded in our genuine passion for developing beautiful products that reflect our down to earth values as we grow further.” www.nakhair.com.au 16 INSTYLE
TWO RENOWNED INDUSTRY stalwarts, Monique McMahon and Nathan Yip, partnered on a dynamic education event that had the industry back in the salon learning every facet of hair, from cuts, to style and business. The pair presented Opposites Attract at Monique’s Que Colour Salon, showing off ANTI Collective products and the power of the brand. The education event took on a comfortable, intimate feel, as Nathan showed off a curly hair cut and style, with ANTI products at the forefront. As ambassadors for the brand (or “the Regal and Rebel” of ANTI, as they say), product knowledge, including the brand’s all new blonde shampoo, was front and centre. The duo will team up again for education at Hair Festival. Business knowledge and industry discussion was also paramount as Nathan worked on his look. Topics included gendered and genderless hair services and payment plans, collaboration in the modern industry and becoming comfortable selling retail, among so much more. www.mcmbeauty.com/collections/anti
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MEETING THE NEEDS OF A FOREVER SHIFTING DIGITAL WORLD, L’ORÉAL HAS OPENED A NEW MELBOURNE ACADEMY SPACE THAT MERGES THE DIGITAL WITH THE DESIGN DETAIL OF THE PHYSICAL FOR A COMPLETELY NEW STANDARD OF HIGH-LEVEL INDUSTRY ENGAGEMENT, WRITES CAMERON PINE.
erging virtual integration with high-end design, L’Oréal’s new aesthetically advanced space at the heartbeat of the brand’s HQ at 564 St Kilda Road merges the most advanced technology in resilient materials. Think natural stones, wood detailing, curvature and lighting to illuminate everything you’d expect from an architecturally designed space but with completely integrated technology and state of the art fixtures for the ultimate experience. On Sunday March 20 the Academy welcomed some of the L’Oréal groups most valued partners and guests with a celebration kicked off by none other than Managing Director of L’Oréal PPD for Australia and New Zealand, David Higgins. David spoke of the pipe dream the company had for the space that began in 2019. Delayed by the pandemic, the facility started to be re designed in 2021, to be transformed to what it is today and finally celebrated as a community. “There are five state of the art training rooms, a lounge area, a digital content studio, as well as a colour lab and lounge facilities all of which is here for you to use at any point in time. You are most welcome to come and use this facility as if it is yours,” David said. “This is not just a facility for L’Oréal it’s a facility for you as well. We’ve put a lot of thought into this space and the design process – engaging with everyone from across the team to help come up with the concepts. Sylvia Stewart from education, Olga Zanetti from a commercial perspective, Cara Riley as Head of Brands and our architects were all involved in pulling this together,” David said. As a result, this globally leading space will see content created and streamed not just in Australia but across the world. When entering the full floor space on level six you’re greeted with travertine plinths and a custom design travertine hangout table, which comes with a hefty price tag, and you know you’re in
for a true design discovery. Constantly ensuring they stay at the forefront of innovation, the space is a solid representation of the portfolio of brands, which are also at the forefront of the industry, from innovation to luxury. The entire new floor services the Division’s portfolio of leading salon brands: L’Oréal Professionnel, Kérastase, Redken, Matrix, Biolage and Pureology. From the materials used to a fully stocked tone kitchen featuring a 5-metre-long island bench, the new Academy space flirts with the latest design trends around resilience and practicality and marries it with the world of technology. Large square light pads used throughout ensure there’s no shadowing on the hair work, which is perfect for social media sharing and showcasing the true results of the creative collaborators in-house. There’s even a digital content room set up for product photography, live webinars and interviews in a dedicated space outside of training rooms. There are five Microsoft Teams enabled training rooms, whereby cameras descend on the entire room for complete engagement – akin to what we once considered was just a phenomenon of a Jetsons-like future. Some of the coolest most aesthetically unique rooms include the colour lab, which is an extensive branded colour room, as well as an animated basin room and a spacious entertainment lounge. Modern but with a touch of creative whimsy at every turn, the flexible space masters a true multitude of uses, including running hands-on training sessions for emerging hair artists, streaming digital courses through Access (PPD’s online learning platform for hair stylists), creating digital content, and hosting events, or ultimately just acting as an elegant space for the industry to meet and come together. “It truly does open up a world of opportunities to educators, artists, and up-and-coming hairdressers alike, providing them with a creative oasis, equipped with state-of-the-art amenities, to teach, learn, thrive and nurture the development of the Pro community,” David said. “Building their Online + Offline learning path and living extraordinary moments they will never forget is at the heart of this
extraordinary new space,” David added. “This [academy] has been a long time in the making, and I am so proud of the entire L’Oréal team that has brought this together.” To discover more of the L’Oréal Professional brands education visit L’Oréal Access. It is home to all of all the brands’ education and inspirational content. You can stay up to date with all product launches, trends, techniques, business and digital upskilling available in your state. Sign up to L’Oréal Access to create your education pathway for free today. For more information visit www.lorealaccess.com
EXTREME HOLD JUSTICE PROFESSIONAL LAUNCHED THEIR NEW EXTREME HOLD HAIRSPRAY TO BEAUTY MEDIA AT THE GROUNDS OF ALEXANDRIA.
arly morning on April 12, JUSTICE Professional launched their first completely Australian made product, Extreme Hold Hairspray, at a stunning event hosted by Mamamia’s Clare and Jessie Stephens at The Grounds of Alexandria in Sydney. The beautiful setting was surrounded by earthy tones and gorgeous bouquets of bright pink flowers. Australian haircare line JUSTICE Professional provides a balance between sustainability and style so everyone can do their hair and the environment the titular justice. JUSTICE Professionel CEO Amber Manning and her team of Stylists celebrated the launch with an audience of over 50 guests including hair and beauty media, make-up artists and stylists, and hair industry influencers as breakfast
canapes, teas, juices and coffees floated through the room. “Extreme Hold Hairspray is the newest member of the range, and our team of Stylists applied the same high standards of quality control and testing we’ve always used to help our clients do their hair justice,” Amber said. “While we’ve been expanding and refining the line since 1990, we’ve always stayed true to our roots. JUSTICE Professional provides affordable Australian products designed by hairdressers for you to create and maintain high-quality hairstyles either in salon or at home.” The event included a special catwalk presentation, where JUSTICE Stylists used Extreme Hold Hairspray to recreate three launch campaign looks for three models from a previous photoshoot, with styles drawing inspiration from Hollywood waves, a mohawk and an Avant Garde upstyle.
JUSTICE Stylist Josh Barnett then spoke and explained that Extreme Hold works for all hair types, with a formula that is rich in peptides, amino acids and vitamin B, and features a delicious berries and cream fragrance. “This hairspray formula unlocks all-day hold without using harsh chemicals, and includes hairdresser favourite Pro Vitamin B5 and Soy Protein to enhance elasticity and strengthen the hair,” he shared. “What’s unique about Extreme Hold is our quick-drying mist spray maintains shine and vitality in your hair without the stickiness, and you can easily brush it out. The vegan Extreme Hold Hairspray uses vegetable derived ingredients as an alternative to animal-derived Keratin. Just spray directly on dry hair from around 30cm away, rotating around the head for best results, and don’t forget to shake well before use,” added Josh. Once speeches were finished guests were able to mingle and get a close up look at the models hairstyles. Everyone at the event was treated to tailored gift bags they could build with JUSTICE Professional products after receiving personal haircare advice and recommendations specified to their needs from JUSTICE Stylists. For more information visit www.justicehair.com.au
LIQUID LUSTER DISCOVER DAVINES’ NEWEST ADDITION TO THE OI COLLECTION. WELCOME LIQUID LUSTER by Davines, a new addition to their luxury OI collection, which builds on the brand’s core DNA as a luxe Italian brand. The product was launched to beauty media over a sumptuous and fittingly Italian lunch at Sydney restaurant Grana, a location with sustainable values that match the brand’s principles of ethical and environmental consciousness as well. Liquid Luster has been designed for weightless shine and radiance, while staying rich in hydrating agents and ensuring manageability. The product’s liquid texture and water-like weightless formula allows the multitude of beneficial ingredients and moisturising agents to directly contact the hair fibre without any barrier, resting on the hair to polish its surface but also improving hair quality more generally for softer, healthier hair. OI Liquid Luster adds to the collection’s in salon capabilities as well as retail appeal, as an Intensive Treatment for shine and softness as an add on to another service. It is also ideal to use in drying and styling.
Liquid Luster is anchored by the hero signature ingredient Roucou, which is a plant from Amazonia that is rich in betacarotene and, as such, contains restructuring properties for repair and growth. The product is developed in the brand’s premium laboratories under Davines’ core principles of innovation, sustainability and design. The full OI collection is comprised of a Shampoo, Conditioner, Hair Milk, a multi-functional oil treatment, Hair Butter and now Liquid Luster, providing a range of treatment-based products for ultimate nourishment. The collection is built to make hair six times shinier and more than three times silkier with extreme softness. Significantly, the collection is produced sustainably, as OI products are made using energy from 100 renewable sources and the CO ₂ emissions deriving from their production are offset through the protection and reforestation of natural reserves in Ethiopia. Its packaging is post consumption recycled plastic and recyclable. For more information visit www.salonstyle.com.au
MY TEAM LOVES KITOMBA TARGETS! BEING ABLE TO TRACK THEIR TARGETS VISUALLY MAKES IT SO EASY FOR THEM TO SEE HOW THEY’RE DOING. They also love that with Kitomba 1 access they can see their appointment list. Pre-planning your week is something we really focus on and Kitomba provides the perfect tools to help them do that!
Regional Manager for Waikato Vivo Salon & Skin Clinic
www.kitomba.com Talk to us: 1800 161 101
ALL BLONDE WELCOME THE LATEST CONTRIBUTION TO OUR EVOLVING BLONDE LANDSCAPE, THANKS TO FUDGE PROFESSIONAL.
udge Professional have debuted a new range of blonde care, titled the All Blonde range, unveiling the collection to influencers and beauty media at an event comprised of blow dries and treats such as literal fudge at EdwardsAndCo’s Surry Hills location, as directed by the brand’s head stylist Shannon Williams. The collection of products are built from the need for low-maintenance blondes that stay fresh for longer, as more lax care routines through the pandemic have become more commonplace. The collections delivers warmer, softer tones and colour that’s easy to manage, catering to balayage, highlights, lowlights, and semi-permanent colours that fade away over time and smoothing out harsh regrowth. The All Blonde range allows clients to cleanse, treat and style hair between salon visits, with the products anchored by hero Opti-PLEX™ Technology to strength hair. The range is part of the brand’s #OWNYOURTONE mantra, joining the cult Clean Blonde range and Cool Brunette duo, all comprised with this feature technology. All of these product collections cater to different hair tones in the purpose of extending salon colour, and aiding hair through chemical, styling and environmental damage by reconstructing bonds and smoothing the cuticle. FragranceFuse™ technology then infuses each strand of hair with a 24 hour scent. In the routine of the All Blonde range, the first step is delineated into two shampoo options that alternatively prevent colour fade or boost blonde. The Colour Lock Shampoo protects salon colour, with Blonde Colour Lock Technology that prevents fade and elevates shine and vibrancy. The Colour Boost Shampoo revives dull and faded hair, depositing blonde pigments for a visibly lighter, brighter hair in just two weeks, as infused with blonde boosters and lemon extract to enhance blonde hair. These products are supported by the second step, the All Blonde Colour Lock Conditioner, which repairs, smooths, hydrates and seals colour. The third step revives and protects hair with the 10-In-1 Condition + Shield Mist, which is sprayed over wet and dry hair between cleanses or on the go. The tool offers daily colour and environmental protection, with heat and UV protection and the ability to repair damage, shield hair from pollution, nourish and hydrate the hair, tame frizz, add shine and ensure colour longevity. “After following the Fudge Professional All Blonde hair care regime, 81 per cent agreed that their blonde colour had been locked in for longer. So, you can always rest assured that we’re here to maintain your best blonde between each professional colour appointment. Hello salon fresh colour for longer,” the brand shared. Another step to better blondes with Fudge Professional. 22 INSTYLE
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AVEDA HAVE PARTNERED with Take 3 for the Sea for the second year in a row. The plant-powered hair care brand with a mission of care and environmental leadership announced their new partnership last January with a goal to stop plastic pollution to protect our environment. The partnership is of huge significance with Aveda’s mission statement to ‘care for the world we live in’ perfectly aligned with Take 3’s commitment to stopping and solving plastic pollution. Since 1999, Aveda has made an incredible impact through annual Earth Month campaigns, raising over $60 million for environmental causes around the world. In turn, for more than a decade Take 3 has been committed to reducing global plastic pollution through education that inspires participation, international campaigns and clean ups. In celebration of the partnership Aveda hosted a Take 3 X Aveda movie night in April to invite 200 guests to a screening of The Lost City to continue to spread the word of Take 3 and Aveda’s ongoing partnership, raising $5,000 on the night. Aveda teams, salons and guests will continue to raise awareness to fundraise $100,000 during the STOP Ocean Plastic Pollution Fundraiser and help Take 3 work with education, social and community groups nationwide to remove 1.5 million pieces of rubbish from our environment. For more information visit www.aveda.com.au
MBE 2022 KAO SALON’S MBE EXPERIENCE FOR 2022 HAS OFFICIALLY STARTED. FIND OUT HOW IT LAUNCHED AND WHERE ELSE IT’S GOING THIS YEAR. COCKTAILS AND CANAPES were a welcomed way to celebrate The Kao Salon Alliance MBE partner experience and the official kick off of the 2022 program. On Monday March 21 NSW MBE Members, Salon Owners and Stylists, came together to reconnect after a tumultuous year and to hear more about MBE plans for 2022. Hosted at The Rooftop at The Shelbourne Hotel in Sydney, the evening offered great food and drinks as guests were able to enjoy the photobooth and test out Goldwell, KMS and Oribe products for themselves. Guests were also treated to goodie bags of the products to take home and enjoy. Kao Salon General Manager of Australia and New Zealand, Rita Marcon kicked off the formalities. “One of the things that is really important to us is that you as a salon owner and you as a stylist are the center of everything that we do, so the first thing we wanted to do was get together in a room and have a party,” Rita said. MBE is in its 25th year running and provides instant access to their entire program of events while connecting individuals to a powerful community of Salon Owners, Stylists and Business Experts. MBE hosts a series of business and personal development events designed for Salon Owners and their teams. 24 INSTYLE
“If the past two years have shown us anything, it’s that our Salon industry is supportive of one another and incredibly resilient. We see our 2022 MBE program as an opportunity to give our Salon Partners the opportunity to reconnect with one another, to celebrate that we’ve made it through together, and to build up our business and emotional resilience to help weather any storm to come,” Rita said. “Nothing bonds more powerfully than shared and unforgettable experiences, and it’s these experiences that make us stronger as an industry” Rita continued. “At MBE events, our Salon Partners are able to network with other likeminded salons that are at the forefront of our industry and developing best business practices. The purpose of the MBE program is to provide information, inspiration, personal development concepts, initiatives, and ideas to increase salon performance and profitability.” Kao Salon MBE Memberships were launched in January, selling out within six weeks and resulting in the largest MBE membership of recent years for the milestone 25th year of the platform. This event offers automatic access to key MBE events, including the exclusive Leadership Retreat on Hamilton Island, for pivotal networking opportunities. The Kao Salon
Image credit: Kao Salon Division ANZ
Global Experience and Global Creative Awards in Amsterdam in October loom as other annual highlights. The annual calendar first rolled out these cocktail events for Salon Partners, starting with the Sydney event and then travelling to Melbourne, Adelaide, Brisbane and Perth. From there, MBE Networking brunches that host respected industry voices such as Sandy Chong (AHC CEO & Suki Salon Owner), Mia De Vries (Founder & Owner of The Secret Fox Education, The Fox & The Hair Salon and collaborator of Salon Bestie) and Hayley Mears (Founder & Director of Six Underground Media) are taking place in Melbourne, Sydney, Perth, Adelaide and Brisbane from May to July. Another feature will be the MBE Exclusive Artist Event: Creative Identity, a curated event at the Kao Salon Flagship Academy in Sydney that spotlights industry talent Alana Dunphy (Willomina), Megan Evans (In Awe Salon) and Piet Pantano (Wild Life Hair SOGO), to showcase creativity and salon business building ideas on June 14. Lastly, the pinnacle Leadership Retreat is the culmination of the 2022 MBE program, hosted as a two-day summit in Hamilton Island dedicated to business and leadership skills, with a focus as well on wellness and with social experiences and growth activities across four nights in August. For more information visit www.kaosalonalliancembe.com/membership
Caterina Di Biase
CONGRATULATIONS TO THE EXTENSIVE LIST OF TALENTED FINALISTS AT THE AUSTRALIAN HAIR INDUSTRY AWARDS (CREATIVE), WHO WILL COMPETE FOR THESE ILLUSTRIOUS TITLES IN JUNE.
THE AUSTRALIAN HAIR Industry Awards (Creative) have announced their 2022 finalists, with an extensive list unveiled on social media celebrating Australia’s most inventive hair minds. Entries this year were judged by esteemed international industry identities plus local and international media including Angelo Seminara, Errol Douglas, Sally and Jamie Brooks, Sam McKnight, Charlotte Grant-West of HJI, Sergi Bancells of Esthetica, Cameron Pine of INSTYLE, Louise May of HAIR BIZ and Christina Butcher of Hair Romance. The awards announcement included the much-anticipated HOTSHOTS team for 2022, putting a spotlight on the industry’s most exciting next gen talent. This crew were judged by familiar faces including Dee Parker Attwood, Jayne Wild, Benni Tognini, Stevie English, Kobi Bokshish, Sharon Blain and Brad Ngata. Sponsored by O&M, Revlon Professional, ghd, Excellent Edges and Amazing Hair, the 2022 AHIA Creative Awards night will be held on the last night of Hair Festival over the Queen’s Birthday long weekend in a new location at the International 26 INSTYLE
Convention Centre in Sydney’s Darling Harbour. Hosted again by the much loved Adam Williams, the evening will see the unveiling of two spectacular shows created by visionary hair talent, the naming of the Hall of Fame inductee as well as an official afterparty to be held at the Hard Rock Cafe. Congratulations and good luck to all the finalists! Cristina Tatasciore
Dee Parker Attwood
2022 AHIA CREATIVE FINALISTS AUSTRALIAN HAIRDRESSER OF THE YEAR
MEN’S HAIR SPECIALIST OF THE YEAR
SA/TAS HAIRDRESSER OF THE YEAR
Caterina Di Biase - Heading Out Hair and Beauty Cristina Tatasciore - Flipped Hair Dee Parker Attwood - Wieselmann Salon Jacky Chan - Oscar Oscar Salon Chadstone Mary Alamine - Royals Hair
David Metliss - An-Dryers Hair Studio France Khamees - By France Georgie Bools - Stevie English hair Hussein Naser - Naser Haircuts Luke Munn - Havachat Barbershop Matthew Clarke - Esq. Male Grooming Paul James Graham - Paul & Paul Salon Tim Pascoe - Tim Pascoe Hair
Lisa Robertson - Pipsqueek in Saigon Mario Giuseppe Fioravanti - MF Salon Priveè
APPRENTICE OF THE YEAR Adrian Köhnenkampf - Rubi Hair Richmond Anno Shimizu - Wild Life Hair Origin Billy Gowers - Zeppelin Barbers Brianna Lee Brown - Becky B Hair Chelsea Goodie - Analog Hair Ella Stewart - Stevie English Hair Hannah Rose Macdougall - TONI&GUY Cronulla Olivia Pollard Hayden - Mamawest
NEW CREATIVE TALENT OF THE YEAR Amelia Loucas - Xiang Hair Bernadette Cliff - TONI&GUY Broadbeach Elle Coco - Jack Horton Hair Evie Golding - Rokstar Salon Katelyn Dean - Hey Hair Letitia Booth - Letitia Booth Hair Louise Graham - Hey Hair Natasha Tsangaris - Luke Reynolds Hairdressing Paige Cameron - Cobelle Creative Sheridan Rose Shaw - Mamawest
INDEPENDENT STYLIST OF THE YEAR Benjamin Martin - Salon XVI Carolyn Gahan - Carolyn Gahan for ‘Joico’ Chung-Yang Su - Su-Atelier
MASTER CUTTER OF THE YEAR Domi Pinalli - Kulur Co. Jude McEwen - TONI&GUY Perth Ryan King - Togninis Shae Tsiknaris - Tsiknaris Hair
AVANT GARDE HAIRDRESSER OF THE YEAR Ahkim Anthony Tan - AhKim Art of Hair Bill Tsiknaris - Tsiknaris Hair Chung-Yang Su - Su-Atelier Louise Blake - TONI&GUY Cronulla Louise Graham - Hey Hair Paul James Graham - Paul & Paul Salon Scott James Sheehy - TONI&GUY Newtown Steven Candelaria - Exhibit
WA/NT HAIRDRESSER OF THE YEAR Stephanie Bellairs - Cabello by Stephanie Bellairs Tim Pascoe - Tim Pascoe Hair
COLOUR EXPERT OF THE YEAR
HOT SHOTS TEAM
Domi Pinalli - Kulur Co. Jack Horton - Jack Horton Hair Kristie Kesic - Cobelle Creative Stevie English - Stevie English Hair
Adam Harant - Wild Life SoGo Anthony Pineda - Ziyad Salon Domi Pinalli - Kulur Co. Elle Coco - Jack Horton Hair Hayley Warner - Oscar Oscar Salons Holly Jordan Sharpe - B’Me Hair Louise Graham - Hey Hair Mario Giuseppe Fioravanti - MF Salon Priveè Mikelah-Jayde Riley - Mikelah-Jayde Studio Paige Cameron - Cobelle Creative Sheridan Rose Shaw - Mamawest Tia Wright-Pihama - TONI&GUY Perth
BEST COLAB OF THE YEAR Queen & Kiwi (Paul James Graham & Anthony Bayer) Stevie and Bernie (Stevie English and Bernadette Beswick) UC & Co. (Amy Gaudie, Laura MacLeod, Annie Stacey, Tilly Wilson)
CREATIVE TEAM OF THE YEAR Elysium Hair Brisbane Franco of Canberra Hairdressing Hey Hair Jack Horton Hair SJ Establishment Willomina
INTERNATIONAL HAIRDRESSER OF THE YEAR
Benjamin Martin - Salon XVI Bernadette Beswick - Bernadette Beswick
Carles Sánchez - Pelsynera. Spain Chrystofer Benson - Clics, USA Daniele De Angelis – TONI&GUY, UK Emma Simmons - Salon 54, Uk Errol Douglas - Errol Douglas, UK JB Mazella - Mazella&Partners, France Manuel Mon - Manuel Mon Estilistas, Spain Rafael Bueno Ruiz - Rafael Bueno Peluqueros, Spain Raquel Saiz - Salón Blue by Raquel Saiz, Spain Robert Kirby - Robert Kirby London, UK Sharon Malcolm - Sharon Malcolm Hairdressing, UK Stacey Smoker - Stacey Smoker Hair & Co., USA
QLD HAIRDRESSER OF THE YEAR
NEW ZEALAND HAIRDRESSER OF THE YEAR
Amy Gaudie - Urban Chic Bill Tsiknaris - Tsiknaris Hair Brodie Tsiknaris - Rokstar Domi Pinalli - Kulur Co. Fabian Fuentes - Jack Horton Hair Ryan King - Togninis Shae Tsiknaris - Tsiknaris Hair
Ann Marie Young - Jingles Hair Design Anthony Bayer - Anthony Bayer Hair Danny Pato - D&M Hair Design Klarice Dodunski - Dharma Kylie Hayes - Moha Hairdressing Sara Allsop - Dharma Shannon Dowd - Zibido Hair
NSW/ACT HAIRDRESSER OF THE YEAR James Calabria - Franco of Canberra Hairdressing Nathan Yazbek - Salon Yazbek Nicole Kae - Nicole Kae
VIC HAIRDRESSER OF THE YEAR
MAKERS BRINGING TOGETHER 250 SALON PARTNERS AT THE GOLD COAST’S JW MARRIOTT FOR THE FIRST TIME IN FOUR YEARS WITH ALL STATES IN THE ONE ROOM, THE 2022 FOCUS FOR L’ORÉAL PROFESSIONAL PRODUCTS DIVISION WAS ON HOW COLLECTIVELY WE CAN MAKE A DIFFERENCE TO THE FUTURE OF BUSINESS, WRITES CAMERON PINE.
s a group of brands, L’Oréal Professional Products Division unites salon owners each with the same mission to be leaders in their field by combining all brands including Redken, Kérastase and L’Oréal Professionnel salons with the same opportunity to grow and share the priceless take-aways that come only with being in the same room. “We are taking you on a journey through artificial intelligence, augmented reality and showing you how to better serve consumers in the future,” said L’Oréal Professional Products division General Manager, David Higgins. “L’Oréal as a business is a leader in, if not all, but most of these innovations and they are going to make you a little uncomfortable. Overall we are changing and the dot com is an important part of the business if you are going to continue being successful. We are going to show you how to position yourselves 28 INSTYLE
to better serve the digital revolution with an online and offline education strategy to ensure you meet the demands of the consumer of the future,” he said. Firstly, understanding how the pandemic has caused a significant shift in our workforce values, social norms and consumer behaviour was the first step manifesting a sustainable business model for the future. It’s through this mindset approach where we have also seen the biggest shift, as salons struggle with staff more than ever before – encouraging growth with a positive mindset remains as the ultimate challenge. Kicking off with some positive energy and enthusiasm only seemed fair on the speaker front, as Dale Sidebottom confirmed that to be well you must lead well. “We need to tell people what they mean to us. Don’t buy green bananas and put them aside. Buying green bananas is the same as suppressing all of the things that are important in your life,” Dale said.
“L’Oréal as a business is a leader in, if not all, but most of these innovations and they are going to make you a little uncomfortable. Overall we are changing and the dot com is an important part of the business if you are going to continue being successful.”
Sylvia Stewart, Cameron Pine, Cara Riley
L’ORÉAL PROFESSIONAL PRODUCTS DIVISION GENERAL MANAGER, DAVID HIGGINS
Sandy Chong from the Australian Hairdressing Council talked about ethics, technical stats on where our industry is going and the many workplace challenges we all face. Having been in the industry for more than 50 years Sandy assured everyone that simply everything has changed. “We were once just a street shopfront, but the business model has changed in so many ways. Staff are changing - they want freedom, no commitment and more money,” Sandy said. Penny Burke is purely and simply a marketing and advertising expert, having led some of the world’s biggest global brands, from tobacco to tool hire companies, and knows story telling better than anyone else. “Your business is about what is here now, what are you famous for. Your ‘lighthouse’ is what you are famous for, you must sell the dream,” Penny said. Harley Davidson don’t just sell bikes they sell the dream – there is room for everyone. Penny used the discount pharmacy and traditional pharmacy example. Get the business model right and both have highly successful potential even in a discounted INSTYLE 29
WHAT THE SALONS SAY: Sharlene Lee, Circles of Subiaco “Dylan Alcott was my favourite – the pure positivity that makes us reassess our own lives and what we believe to be hardships. The amount of motivation in his story is enough to motivate anyone. If you were feeling down about the last two years through COVID, that story instantly changes your perspective from a negative to a positive.” Ash Croker, The Salon by Ash Croker “Dylan Alcott was incredible! He opened my eyes to the expansive world of disability and the awareness we should have. Sandy Chong was also incredible as always, I loved hearing about the new indigenous program and disability work placement program. L’Oréal is always so impressive and it’s great the hear all about the vision and sustainability movement till 2030. I love being around fellow business owners and hear about their experiences in this incredible industry.” Dennis Kovalyov, Alternative Hair Colour Studio “The favourite element for me was the incredible selection of inspiring speakers with relevant subjects that are affecting our business now. I can’t wait to be back again next year.” Tom Donato, Xiang Hair “As usual, the conference was informative and inspiring from a business owner perspective. Keynote speakers were all on point with their respective expertise and Penny Burke’s presentation on Finding your Fame was superb and her message resonated deep opening a floodgate of ideas that I can definitely work on for my business. Dylan Alcott also hit home with the most inspiring outlook on life that I have ever had the pleasure of hearing and Dr Catriona Wallace captivated the entire audience with her take on the ever-growing Metaverse. She took a difficult subject on with an insightful explanation of a new world experience. All in all it was a great couple of days of inspiration and long overdue catch ups with some amazing industry leaders.” Scott Sloan, Sloans “I was super impressed with the quality of the keynote speakers this year, I personally got so many ‘take home’ points for both my business and me personally as a salon owner! From Dr Adam Frazer taking about the third space and clearing your head space from work to home, and Dylan Alcott opening our eyes and minds to the challenges he has faced and the work he is doing to raise awareness for all Australians with a disability.”
mindset marketplace. Touching on the power of kinaesthetic learning and how we must maintain the importance of touch, Penny admitted its human nature to be at the point of disaster before we do something about it. “We just need the right mindset to go forth and be famous,” she said. Finding our Fame Touchpoint in each of our businesses and in what we do everyday left conversations buzzing with how to maximise those often hidden strengths in a salon. Head of Education and Digital Sylvia Stewart unpacked the true value of education for business, encouraging the use of L’Oréal’s supreme Access program the company heavily refined through a global pandemic. With a commitment to both physical and digital education with the new Melbourne Education facility the newest and most innovative in Australia, a continual investment in knowledge remains at the forefront for the L’Oréal Professional Products division. Dylan Alcott was a key favourite of the conference by many guests – an inspirational story in one sense but a hard sense of honesty and relatability in the other. An Olympic medal winning athlete, at the age of 17, he became the youngest Rollers gold medal winner at the 2008 Beijing Paralympics. His story now is about setting up opportunities for people with disabilities and inspiring others to rise above negativity no matter how hard it may be. Having set up the Dylan Alcott Foundation, Dylan continues to help young Australians who may be struggling to come to terms with their disability turn their life around, just like he did. Clare Payne is a globally recognised leader for her work in ethics and finance with a strong personal commitment to social issues, making us aware of many things each day we take for granted and Ash Croker and Hiedi Livingston
“Regardless of currency it’s important to understand we are all oscillating in the one direction and it’s this element of diversity we need to use in business and teams.” DR CATRIONA WALLACE
may not even notice in business. A published author, with two books, ‘A matter of trust’ in Finance, and ‘The One’ embracing the single life, Clare’s strengths apply to the ethics and daily challenges of any business involving people. Cara Riley, Marketing Director of L’Oréal Professional Products Division, provided an insight into consumer beauty shopping trends and the breakdown of female beauty consumers from bargain hunters to the discerning. She also showcased the brands’ target consumers and how as a company the L’Oréal Professional Products division targets them by understanding consumer data and the importance of data to the salon environment, revealing interesting insights into consumers’ hair types. Dr Catriona Wallace is an expert in the field of artificial intelligence, having been recognised in the Financial Review as a leader in woman in business and entrepreneurship. Catriona informed guests whether we are into NFTs, crypto or digital currency or not just how much effect it is continuing to have on our economy and the future of business. Catriona is the first Artificial Intelligence companies to list on the Australian Securities Exchange. “Regardless of currency it’s important to understand we are all oscillating in the one direction and it’s this element of diversity we need to use in business and teams,” Catriona said. Catriona also explained Web3 – a third generation of internet services for websites and applications to deliver a better understanding of data. So for the future it seems we will be going to the ‘Metaverse’ and beyond. Adam Fraser is a peak performance coach and expert in getting the most from our brains and understanding how we react to cortisol, adrenaline, serotonin, dopamine and noradrenaline and how we maintain alertness and productivity, Adam revealed some key strategies we need when dealing with the most complex species in our business of all – people. From how we react in the ‘first space’ before we interpret what happens to us and end up in our ‘third space’ to generally being more present in what we do, Adam’s expertise on the brain is forever fascinating. Adam has worked with elite athletes and sporting teams, special forces soldiers and business leaders and what is unique about his research is that it focuses on how people go beyond their potential without the collateral damage that normally comes with elite performance. Often success comes in the form of broken personal
ZINK The Element of Hair
relationships, poor physical and mental wellbeing and lack of fulfilment and connection. In Adam’s books, ‘The Third Space’ and ‘Strive’, he uses great transition strategies to find balance and happiness by clearing our headspace from work to home to live better lives. One thing that remained special to the L’Oréal conference family was the ability to share ideas that take us to the future – concepts that we may not yet be comfortable with yet, but must embrace at some point in our business. With the transformation of the industry and the rise of independent stylists, omnichannel marketing and digitalisation of the salon, L’Oréal certainly reinstated their position as the leading partner for a future of growth. L’Oréal Professional Products division took pride in delivering an experience to salons that they can’t wait to share again next year, elevating the in-salon experience in an inspiring ripple effect. Long live face to face learning. Dylan Alcott
FOR THE ARTISTS FRANCK PROVOST HOSTED THEIR 2021 ARTISTIC AWARDS, BRINGING THE BRAND FAMILY BACK TOGETHER AND HONOURING THEIR BRIGHTEST STARS. FRANCK PROVOST CONGREGATED its salon family in Sydney for an event that was part delayed Christmas party, part delayed 2021 awards and all two years in the making, with a celebration of brand and community that did the reunion justice. On March 12, the brand’s 2021 Artistic Awards literally rolled out the red carpet and celebrated the talent of its salon members. Award entrants were supported in their editorial endeavours by industry titan Paula Hibbard. The evening put these artistic skills front and centre, showcasing the entries through the event decor, for which all guests could judge in the People’s Choice Award. Ensuring the evening was a total party both before and after the awards, guests enjoyed drinks, food, a photobooth and the best atmosphere. In the awards ceremony itself, Jean Francois Carré, Co-Founder Of The Franck Provost Franchise in Australia and Head Of Franchise Partnerships, and Raphael Veron, the brand’s General Manger, both addressed the crowd after far too long away, ushering in the festivities and awards. As they say, nature is healing. Head of People Virginie Gayssot hosted the festivities with some surprises in store, including a video message from Franck Provost himself, with his son Fabien. Winners were announced in eight categories that celebrated emerging, established, team and artistic talents of every venture – congratulations to all the winners. Winners abounded, as a lucky door prize gifted three attendees with free entry into the competition’s 2022 iteration. That’s right, it’s almost time to get back to the next awards, and all the creativity, camaraderie and ingenuity it ushers. Bring it on. For more information visit www.franckprovost.com.au 32 INSTYLE
FRANCK PROVOST ARTISTIC AWARDS 2021 WINNERS Hairdresser of the Year: Madison Amiotte Franck Provost Macquarie Centre People’s Choice: Madison Amiotte Franck Provost Macquarie Centre Avant-Garde of the Year: Madison Amiotte Franck Provost Macquarie Centre Apprentice of the Year: Mariam Kemister Franck Provost Sydney CBD
Paula Hibbard, Iosif Kalogerelis and Ben Scott
Colourist of the Year: Florie Lanne Franck Provost Bondi Beach Men’s Hairdresser of the Year: Iosif Kalogerelis Franck Provost Crows Nest Team of the Year: Franck Provost Melbourne CBD Coup de Coeur: Iosif Kalogerelis Franck Provost Crows Nest
SMITHS COLLECTIVE BRANDS
ANNOUNCED AS COLOUR DEFENCE AMBASSADOR
INDUSTRY STALWART PAULENE LANGFORD IS BRINGING DECADES OF EXPERIENCE AS A SALON OWNER, EDITORIAL ARTIST AND INTERNATIONAL EDUCATOR TO HER NEW ROLE AS AMBASSADOR AND NATIONAL EDUCATOR FOR COLOUR DEFENCE FROM SMITHS COLLECTIVE BRANDS.
he partnership between Paulene Langford and Jane and Brian Smith from Smiths Collective Brands harks all the way back to the 80s, fusing their easy working relationship with the innovation of Colour Defence and Paulene’s vast experience to amount to the ideal new appointment. Named an Ambassador and National Educator for the technology, Paulene will champion the product in social media content, educational output and from a sales perspective, showcasing the power of this uniquely personalised colour maintenance program. “I’m excited because when I’m passionate about something I love it,” Paulene said. “It’s something I’ve maintained and been with for a long time. My role will cover all of my experience as a salon owner who has seen the value of having it in the salons at all different levels, from monetary value to its role as an educational tool.” Paulene’s decades in the hair industry have seen her work in London and LA as well as back home as a manager and owner of salons, through which she has been the owner of what became the first TONI&GUY franchise for 23 years. As an educator she has also travelled globally and trained apprentices up through their careers, and in an editorial sense she’s a creator and a competitor who has won L’Oréal Professionnel’s esteemed Colour Trophy. Her working relationship with Jane and Brian is similarly well established, with a mutual support that has spanned 40 years since Paulene trained with them in the 80s. “We just click,” Paulene shared. “I appreciate the product and I love Jane and Brian. We’ve always been supportive of each other, and clients have always been excited about the personalised colour and how it translates to retail. We work with each other very well, doing promotions in the salon, conducting education and with their support for me as a business.” Her relationship with Colour Defence has also been built over years, and Paulene lauds the product as an in-salon tool and retail option that truly offers customised colour. “I loved the fact that when I opened up my own shop it was a significant part of the colour department. I’ve been lucky enough to keep it in the TONI&GUY salon and work with it. I’ve seen it slightly change and get stronger with its pigments and have had it as a tool in the salon and retail as well. It’s a creative tool as a colourist or technician, it’s very visual and great to keep colours very vibrant, even just in toning out and through COVID it’s been fantastic. Clients appreciate being able to put in counteracting tone as their hair fades out,” Paulene said. “I use it as a toner if I don’t actually need to change the colour, I can use it to take the rawness out or for a slight correction of tone, which introduces the client into what they can then do at home. It can be used as a colour correction or filler,” she continued. “It has a
lot of aspects and the more you use it the more creative you can be with it. With the new vivid colours coming out that I’ve been playing with, it’s been another dimension. The unique thing about this product is that it’s also take home to support the colour you’ve put in.” This new appointment has a lot to offer for the industry at large, combining Paulene’s editorial and education talents with a bold product that educates both clients in colour maintenance and hairdressers in colour creation. Backed by Smiths Collective Brands and with Paulene’s relevant approach to teaching, the new role should inspire many in their colour endeavours. “I’m super excited, I’ve been in the industry a long time and I’m looking forward to doing this sort of work. I still do a lot of hours on the floor, which I’ll keep doing, which I think keeps you in touch, that’s the part that I hope to bring to it – that I’ve been a salon owner, I’m a technician, I’m still doing clients on the floor, I think I’ve still got my finger on the pulse,” Paulene said. “So to bring that and educate the young ones, it’s a great way to teach them about how they can create colours, so all those aspects tick a lot of the boxes for me to bring the brand forward with what I feel I can bring to the picture to help promote as an ambassador.” Congratulations on this important new role.
For more information visit www.smithscollectivebrands.com.au INSTYLE 33
Shop. Learn. Compete. Connect Sunday 12 & Monday 13, June 2022 Carriageworks, Sydney BROUGHT TO YOU BY:
TICKETS FOR AUSTRALIA’S BIGGEST HAIR EVENT ON SALE NOW. hairfestival.com.au @HairFestivalAustralia @hair_festival
The inclusion of such amino acids have a special ability to penetrate and reinforce weak hair from within, acting like a building block to strengthen the FROM REINVENTING HAIRCARE IN 1964 TO structure of the fibre. Other organic acids ensure BREAKTHROUGH COLOUR CARE IN 2022 KÉRASTASE softness, shine and exfoliating properties. CHROMA ABSOLU EXPANDS COLOUR CARE TO A Created by French perfumers Dominique HazaelFULL SPECTRUM OF SHADES, TEXTURES AND HAIR Massieux and Isabelle Abram, the Chroma Absolu FREQUENCIES. LAUNCHING IN JUNE, YOUR CLIENTS CAN fragrance features neroli as its hero note. It creates an EXPECT THE UTMOST COLOUR PRESERVATION WHILE intense, 72-hour halo of florals grounded in earthy RAPIDLY IMPROVING THE HEALTH OF THE HAIR. wood and musk – a sophisticated signature scent that matches the vibrance and freedom of expressive hair colour. hroma Absolu is a complete, customisable colour Chroma Absolu has also undergone a process of creation with a care collection, hair is supported from the inside green transformation, with ingredients developed from renewable out, no matter the colour result. This new collection organic matter as well as production processes that obtain highcracks the code to colour care by taking a powerful, performance ingredients of natural origin, using living tools. skincare-inspired approach to building and Global brand ambassador Emily Ratajkowski launched the maintaining the health of the hair fibre from within. Parisian campaign to her 30 million Instagram followers and Kérastase conducted research across the three main enemies recommends the range as a must-have, elevating the luxury of colour preservation; water, light and combing. It’s proven technology with her immense star power. that water penetrates more easily into colour-treated hair, causing protein disruption and colour fading whilst UV rays deteriorate both colour and natural pigment, and cause lipid THE LINE UP: loss. Hair also becomes dull and weak with simple styling The Absolu Chroma collection includes Bain Chroma Respect gestures such as combing and brushing, which deplete hair’s (hydrating) and Bain Chroma Riche Respect (nourishing) bath/ protein matter over time, and cause breakage, dullness and a shampoo. Conditioning can be done with three different formulas; frizzy appearance. To repair and assist with the hair’s porosity with Fondant Cica As colour is one of the highest priorities for consumers, Chroma, to conquer deep porosity problems with Masque Chroma Kérastase has harnessed its ability to instantly transform Filler and to resurface hair and increase hair shine with Soin Acid looks and attitudes towards colour maintenance. Chroma Chroma Gloss. Absolu makes it possible to achieve exhilarating results while In-salon treatment services are extremely important for maintaining excellent hair integrity. Using a strategic suite of coloured hair and Kérastase have included Sérum Chroma powerful acids known for their healing properties, the Chroma Thermique as a post colour intense caring concentrate, a fusioAbsolu formulas penetrate the fibre to the core, caring from the done Fondant Cica Chroma as a post colour intense caring booster inside out to preserve colour and leave hair soft and hydrated, and Concentré Acide Aminé Acid Sérum as a concentrated serum with intense shine. for post colour intense caring concentrate. Inspired by the most effective skincare ingredients on the Such a line up affords salons the opportunity to build a perfect market, Chroma Absolu uses these specialties in science to regime for three different colour clients; those who have issues uncover bio-based acids and one ancient herb, incorporated into with base colours, oxidation as well as underlying tones, the the formula through a biotechnology process. Known as Centella long-time user who has roots only colouring leaving the hair with Asiatica, this powerful medicinal herb is indigenous to Central frizz and dry texture, and the serial colourer, who is constantly Asia. Extracts of this traditional regenerative plant have been lightening with intense colour pigments. Enter a new world of known to have soothing and antioxidant properties – beneficial colour problems solved with Kérastase Chroma Absolu. for hair weakened by colour treatments. To learn more visit www.kerastase.com.au
PURE SILK NATURAL LOOK AUSTRALIA’S SILKY-LITE RECONSTRUCTOR COMPLETES THE X-TEN SILKY-LITE RANGE WITH CONDITIONING, NOURISHMENT AND HEAT PROTECTION AT THE FOREFRONT OF CARING FOR HOST HAIR AND HAIR EXTENSIONS.
iscover the Silky-Lite Reconstructor from Natural Look Australia, an essential in the complete X-Ten Silky-Lite range that includes an SLS Free, pH Balancing Shampoo and weightless Vitamin rich Conditioner, plus a smoothing Polishing Milk. The unique product range focuses on extending the life of all hair extensions, a pivotal care and treatment aspect in 2022 hair care for a myriad of clients.. The Silky-Lite Reconstructor is a lightweight, leave-in thermal protector designed to help extend the life of Remy hair and instantly detangles to assist in the removal of knots. Enriched with Australian Aloe Vera and Panthenol (Vitamin B5), SilkyLite Reconstructor protects the hair from thermal damage and enhances results and definition when styling with straightening and curling irons. Silky-Lite Reconstructor also reduces colour fade and is SLS free. The savvy product has been designed by hair extension experts in partnership with Natural Look Australia Laboratories and has become a hero product in care for this category, catering to both natural and synthetic hair extensions. The product prolongs the life of hair extensions, also protecting and nourishing the natural hair to best accommodate the hair extensions. The gentle formula is ideal for Keratin bonds, clip on, beads and tape joins that comprise hair extension applications.
Providing the care and treatment component of the X-ten cleansing, care and styling product collection, SilkyLite Reconstructor is proudly Australian made and owned, by this iconic national brand, in addition to being Vegan Friendly, Cruelty Free, SLS Free, Paraben Free and Mineral Oil Free. In use, the product should be sprayed throughout the hair after using the X-Ten Silky-Lite Shampoo and Conditioner, concentrating the Reconstructor throughout the hair roots and joins of the hair extensions. The product is not to be rinsed out and should be followed with the
application of X-Ten Silky-Lite Polishing Milk for continued styling support and protection. Daily use is recommended. Extending considerations of care and treatment to the popular hair extensions category, X-ten Silky-Lite Reconstructor from Natural Look Australia is highly considered for catering to various types of hair extensions and application methods, while also caring for the natural, host hair. Introduce this vital treatment and retail necessity to your many hair extension clients today. For more information visit www.naturallook.com.au
s t n e m t Trea THE ULTIMATE TAKE-HOME AND IN-SALON TREATS.
MUK Head Muk 20 In 1 Miracle Treatment www.mukhair.com DAVROE Fortitude Bond Building Elixir www.davroe.com SCHWARZKOPF PROFESSIONAL Scalp Clinix Soothing Treatment - www.schwarzkopf-professional.com/au TRICHOVEDIC Blonde Toning Deep Therapy Masque 02 9489 5500 BŌKKA BOTÁNIKA Miracle Rescue & Repair Masque 02 9489 5500 40 INSTYLE
ZENZ Pure No. 03 Hair Treatment - 02 9666 3611 PURE Sacred Mask and Walnut Scrub Hair and Scalp Pre-wash Treatment and Precious Ends Leave-in Treatment - 07 3850 6200 GOLDWELL Kerasilk Reconstruct Intensive Repair Mask www.kaosalondivision.com JUUCE 1 Minute Treatment and 20 in 1 Spray 07 3850 6200
Photography and styling: Brandee Meier and Ariana Pezeshki
BHAVE Deep Intense Conditioning Masque 1300 40 20 64 JUSTICE PROFESSIONAL Smooth & Groom Wearable Treatment and Treatment Mask www.justicehair.com.au ELEVEN AUSTRALIA Miracle Hair Mask www.elevenaustralia.com NAK HAIR Ultimate Treatment www.nakhair.com.au GOLDWELL BOND PRO 60sec Treatment www.kaosalondivision.com
TRICHOVEDIC Luxury TrichoPlex Bridge Maintenance #3 and Luxury Deep Therapy Masque and Luxury Argan Oil Treatment - 02 9489 5500 KÉRASTASE Curl Manifesto Creme Curl - 1300 651 991 OUIDAD Ultra-Nourishing Intense Hydration Masque 02 9666 3611 HH SIMONSEN Keratin Boost - 02 9666 3611 DAVINES Oi Liquid Luster - www.hairjamm.com
TRENDS 2022 WE SPEAK TO SALON EXPERTS ABOUT WHAT CLIENTS ARE SPECIFICALLY LOOKING FOR IN HAIRCARE AND NOURISHMENT THIS YEAR.
mbracing natural texture and healthy, shiny hair is well on its way to becoming the top hair trend for 2022. We spoke with hair experts Wendy Gunn and Sharlene Lee to take us through hair product trends that will carry clients well into 2022 and beyond for the ultimate professional care from the salon and at home. Ink for Hair’s Wendy Gunn said her clients are seeking, “hydration and shine” year-round. “At our salon, we do personalised scalp exfoliation facials. This treatment consists of natural exfoliators and then we infuse them with a blend of essential oils. Soothing, purifying and energising,” Wendy said. Circles of Hair - Subiaco’s Sharlene Lee added, “healthy hair is a real trend at the moment. In the past, I have felt clients have prioritised colour over condition but I’m now seeing our clients take pride in the care of their hair.” Sharlene explained. “Our clients are seeking shine and manageability, and our hydration rituals have become a real staple.” At home products are a necessary complement to any in-salon service when it comes to treatments.
“Healthy hair is a real trend at the moment. In the past, I have felt clients have prioritised colour over condition but I’m now seeing our clients take pride in the care of their hair.” SHARLENE LEE
“L’Oréal l Professionnel Metal Detox Shampoo and Masque is recommended to all of our clients to use a minimum of once a week. This is reduces hair breakage and the colour lasts longer,” Wendy said. L’Oréal Professionnel Serie Expert Metal Detox Masque detoxifies hair after any colour, balayage, or lightening service, neutralising metal particles inside the fibre and helping colour vibrancy while enhancing shine and nourishing smoother and softer hair. For optimal results, Metal Detox is perfect for use after the in-salon service to prevent new metal deposits. Sharlene said, “our clients love Kérastase as it provides exceptional care for the hair, and their hair products are scientifically formulated for each hair type and its individual needs.” Kérastase’s newly released Curl Manifesto Masque is the perfect example of a treatment in which clients can embrace their natural hair texture to create happier healthier hair. The products are anchored by Hydrating Manuka Honey, cementing ceramides and defining Glycerin in these pursuits. Cementing Ceramide was developed and patented through four years of research to fight fragility and mimic the hair’s cement deep inside the cortex, imbuing the hair with strength, elasticity and suppleness. Wendy and Sharlene shared what treatment trends their clients request during winter and Wendy said, “mostly prescriptive homecare products to look after scalp and hair. We take a holistic approach, educating our clients to cleanse their hair often to ensure a healthy scalp and healthy hair.” Sharlene added, “services that provide big transformations with all the maintenance products to keep the hair and scalp healthy and prevent and repair damage.” Whichever treatment you choose to cater to your clients, the key treatment trend reigning true for 2022 is healthy hair that embraces natural texture and shine.
NEW GENERATION DYSON ARE LAUNCHING THE NEXT GENERATION AIRWRAP MULTI-STYLER, CONTINUING THE BRAND’S INNOVATIVE EVOLUTION IN INIMITABLE HAIR STYLING.
DYSON’S RENOWNED AIRWRAP MultiStyler has had a makeover, with a new edition of the beloved tool launching to the market, as re-engineered for faster, easier styling, without extreme heat. It also brings new and important attachments that harness the tool’s innovative Coanda airflow, which curls, waves, smooths and dries hair without the need for extreme heat, through speed, pressure and direction. In a significant move and for the first time, existing Dyson Airwrap styler owners can upgrade to these latest attachments will retaining the original tool. This is essential in ensuring all Dyson customers have the technology that’s right for them, and in facilitating sustainable practices that make use of this existing technology. This sustainable mindset was used throughout the tool’s development, without a reliance on physical prototyping, which drastically reduced the energy and materials used. The Airwrap Multi-Styler is the only styler to curl, shape and hide flyaways using the Coanda effect. It offers enhanced styling versatility based on Dyson’s inimitable engineering processes, and can now be further personalised with attachments available exclusively through Dyson Direct, for superior styling results that cater to diverse hair types. “Most styling tools ignore that hair types are very different – 46 INSTYLE
what attachment may work for one, could be detrimental to another,” said James Dyson. “The advancements in the Dyson Airwrap multi-styler build on the success of its predecessor, through relentless research, user trials and advancements in computational fluid dynamics. The result: direction change barrels for faster and easier curling, reengineered brush attachments for more precise shaping, and an entirely new, dual-purpose Coanda smoothing dryer. Our ability to control airflow delivers enhanced Coanda performance to curl, shape and hide flyaways – without extreme heat.” In the new design, the brand’s engineers challenged their own design to miniaturise and multiply the Coanda effect to further diversify the capabilities of the tool. The new tool offers a rotating cool tip for faster curls and waves and the power of
two barrels now amalgamated into one attachment to style the full head of hair, creating clockwise and anti-clockwise curls and waves with one barrel. The refresh also offers re-engineered firm and soft brush attachments of different sizes for precision shaping with enhanced Coanda performance, as well as an all-new dual-purpose Coanda smoothing dryer, which hides flyaways and dries alternately, through the click of a button. A wide-tooth comb attachment, created for curly and coily hair, adds shape, volume, and length as it dries, through comb teeth with soft curved tips to glide through the hair, with no sharp edges to catch, pull or cause damage. A round volumising brush creates volume and shape, and all attachments are utilised with a simple one click function. “The Dyson Airwrap is a styling revolution and unlike any other tool – back when it first launched and still today. Now, the tool does even more, allowing owners to personalise to suit their styling preferences, personalised for their hair type. You can ensure every attachment in your box delivers your desired style, specific to your hair type. Something you thought couldn’t get better, just did,” shared Jen Atkin, Dyson Global Styling Ambassador. Discover the tool from its June launch and be a part of this new technical revolution. For more information visit www.dyson.com.au
info@mukha www.mukha ir.com ir.com
GO GLOSS WELCOME NEW ADDITIONS TO COLOR WEAR, WITH A NEW EXPANSION TO LIQUID TONE ON TONE COLOUR VIA ALFAPARF MILANO.
lfaparf Milano is offering an extension to their incomparable colour range, expanding on trending hues and pioneering evolving safe and gentle technology. The brand are introducing 20 new shades to Color Wear, a vegan colour system with patented arginine-based technology that is comprised of two complementary textures - one in liquid, for a translucent result, and one in a cream, for 100 per cent coverage and an even-looking result, catering to clients with unparalleled versatility. The savvy range now offers a total of 100 shades in these two textures for 360° tone on tone colour performance. New brunette hues in levels 5, 6 and 7 and elevated blonde colours in levels 9 and 10 ensure that every colour requirement is catered to. Anchoring the brand’s innovative and patented technology is Arginine, a naturally-derived alkalizing agent that allows the most widespread chemical alkalizers on the market to be replaced. As such, the technology is less invasive and free from Ammonia, MEA (ethanolamine), Silicones and Resorcinol. An enhanced conditioning complex binds to keratin with an anti-static effect for soft, smooth hair, while an active ingredient made from
apple cider vinegar restructures the hair. This core ingredient also repairs the hair fibre after chemical processes or thermal stress, improves combability, reduces the pH levels of hair, closes the cuticles and amplifies shine. The Color Wear Gloss Toner service menu has also been added to along with the colour chart. The menu now also consists of looks such as Baby Blonde, which is a super-radiant blonde with an extra twist, Color Refresh, to revive and refresh the colour between toning services and Color Blends, for depth created in the synergy between textures, with Color Wear cream on the roots and Color Wear Gloss Toner for translucent toning on the lengths and ends. Additionally, Gray Glaze is made with the liquid version to cater to clients with grey hair, enhancing natural grey and white hair while neutralising unwanted yellow effects. The cream option offers the Camouflage service, which fittingly camouflages grey hair and regrowth without creating a marked contrast with the pigmented hair. Evolving in tone, service, colour options and technology, Color Wear continues to be a beloved salon market leader for a reason.
For more information visit www.alfaparfmilanopro.com
Live it fully! It’s time to getting back to living life to the fullest, with the safe and gentle colors we want. With Alfaparf Milano Professional you can offer a vegan color system with 360° tone-on-tone performance, with patented technology based on arginine. Thanks to the 100 shades available with cream or liquid texture, you can satisfy all of your client’s needs. E: firstname.lastname@example.org T: 03 9336 2088 IG:@alfaparfaus alfaparfmilanopro.com
FREE FROM: ammonia, MEA, silicones
GREEN WITH ENVY MITRA SHAHVARI
TRIBE LIFESTYLE, CASTLE HILL
This look is smart casual and one of my favourite winter looks. I just love the combination of the white and green colours coming together to create a warm look for the cooler months ahead. I also love her Bottega Veneta Teen Jodie small green handbag for the casual look, but I would opt for a bigger handbag to complete the look. I’d also switch out the boots for a more nude tone. I usually love to match the colour of my shoes with my bags! For her hair, I would definitely go lighter, like a caramel icy blonde to stand out more. For the cut, I would go for a shorter length with a beach wave style. It doesn’t look like she is wearing any makeup, but I would like to add a pop of red lipstick to make the outfit stand out more and a cool girl touch to match the caramel icy balayage hair.
BEIGE BABE CHARLIE CARRUTHERS
EMERGING STYLIST AT THE WHAIRHOUSE OF WICKHAM HAIRDRESSER NEWCASTLE WAREHOUSE
I love the simplicity of this look! The beige trench coat is an iconic staple in any wardrobe. It definitely gives off a strong power girl vibe. This outfit is very minimalist but bold in the sense when you pair beige with other neutrals like black it creates this beautiful eye-catching and versatile look. I personally do not love the bag. I would stick with a basic black clutch to match the heels, but the woven bag adds a beautiful contrast in texture. With the hair, I would love to see it pushed over to the side to add height and soften the strong lines within the outfit. However, I would keep the baseline quite angular to maintain length towards the front. I would add a burnt mustard tone to the blonde and deepen the roots with a root smudge for soft colour contrast. To style, I would blow-dry in some Goldwell StyleSign Ultra Volume Glamour Whip, for the volume I would use Goldwell StyleSign Just Smooth Control for a smoother working surface. Finally, I would set the hair in large hot rollers for that big bouncy “I mean business” look and, to finish off, for that gloss and shine I would spray in some Goldwell Diamond Gloss shine spray and set the hair with Goldwell StyleSign Perfect Hold Magic Finish.
OWNER OF RYAN BALDWIN HAIR IND. AT SALON SOCIETY & CO. HOW WOULD YOU BEST DESCRIBE YOUR STYLE AESTHETIC? I think the best way to describe my style aesthetic would be a wannabe skater boy who showers regularly and wears a lot of accessories.
best way to get over heartbreak would be to start focusing on yourself again. You definitely lose yourself and have to find your journey’s path again. So start with things to distract you and get you loving yourself again (gym helps!).
HOW DO YOU START YOUR MORNINGS? My mornings start with my alarm going off at 5:00 am and could go one of two ways. The first, is me getting up and flogging myself at the gym with a good weights session (most mornings) or the second is me saying “nope, not today Satan!” and snoozing my alarm every nine minutes until 7:00 am.
WHAT CUT AND COLOUR ARE YOU LOVING RIGHT NOW? I am loving Hailey Bieber’s expensive brunette hair at the moment. It’s got depth but because it’s rich it appears lighter at the same time. I do a fair bit of Great Length extensions as well so I’m all for a little bit of length, and also love playing around with colours and tones to truly create that expensive brunette.
HOW DO YOU UNWIND AFTER A DAY AT WORK? It’s pretty embarrassing but the best way for me to unwind would be my car drive home every day having a live recording session of me belting out vocals to some pop hit that I’ve probably listened to a million times - mainly an Ariana Grande tune. PICK YOUR POISON? I wish I was like Jesus Christ and could turn water into wine, however, I’m currently obsessed with a delicious drop of BOÉ BUBBLES which is a prosecco based rosé. I stock it in the salon and it’s always tempting to take a bottle home on the weekend. THREE DESERT ISLAND HAIR PRODUCTS HAIR/PRODUCT TOOLS? If I myself was stuck on a deserted island I would need a brunette dry shampoo (Evo Water Killer Dry Shampoo), a Dyson Airwrap (which won’t work as I’m assuming I won’t have power) and Evo Normal Persons Daily Shampoo, as I’m picturing a lot of sand on that island. A QUOTE TO LIVE BY? I say this to a lot of my clients, probably once a day. In the wise words of RuPaul: “If you can’t love yourself, how in the hell are you gonna love somebody else?” Amen! BEST ADVICE TO GET OVER HEARTBREAK? I guess speaking from experience and as a hairdresser we’re all professional psychologists as well, I have found the 52 INSTYLE
HAIR TREND FORECAST? I love my blondes, however, I see them transitioning over to the not so dark side soon and becoming an expensive brunette. Just Google it and you’ll see these “used to be blonde” celebrities playing with depth and lightness for dimensional brunette tones. A CAREER HIGHLIGHT? I’ve been so lucky in my career to work alongside some of the best in the business, I think my biggest highlight would be working my first runway shows in New York. When I first started out I never saw how far my career could actually take me, but I was hungry for it and worked hard to get there. A SONG THAT WILL GET YOU DANCING WITHOUT FAIL? I don’t know if jumping up and down and screaming at the top of my lungs counts as dancing, but if it does then Mr. Brightside by The Killers will definitely do it every time. It’s quite scary to watch actually!
OWNER OF TELLEISH HAIR STUDIO HOW WOULD YOU DESCRIBE YOUR SALON’S STYLE AESTHETIC? New York loft-style with a touch of 70s. I’m obsessed with mustard, mood lighting and textures (we have so many in the salon)! WHAT INSPIRED YOU TO BECOME A HAIRDRESSER? Oh, easy one. My aunty Mandy. She has had her own salon now for over 30 years in rural Victoria and all I remember as a child was going into her salon and stacking the perm rods! PICK YOUR POISON? A cheese board with a glass of Rosé with close friends and family. YOUR FAVOURITE INSTAGRAM ACCOUNT? At the moment I’m loving furniture accounts, especially with a vintage touch. @curated_spaces has my heart for repurposed vintage furniture. IF YOU COULD HAVE DINNER WITH ANYONE IN THE WORLD, WHO WOULD IT BE AND WHAT WOULD BE ON THE MENU? This is hard, firstly, Japanese for the win. I’d love to sit down with Jen Atkin. I seriously fangirl her every time she’s on the ‘gram. I’d love to pick her brain. A SONG THAT WILL GET YOU DANCING WITHOUT FAIL? I was going to write something cool but the reality is Michael Jackson is my fave - I have been sighted busting out a moonwalk! WHAT IS YOUR FAVOURITE CUT AND/OR COLOUR TO CREATE IN THE SALON? A good copper is right up there in my favourites, along with a good razor cut. I’m loving anything with soft movement at the moment. WHAT WOULD YOU LIKE TO SEE MORE OF IN THE HAIR INDUSTRY IN THE FUTURE? For everyone to raise their prices and have their teams remunerated well for the hard work we as stylists do. The $20 haircuts have got to go! Respect your worth and our craft and united we can make a change for future stylists. A QUOTE TO LIVE BY? No matter how cold the winter, there is a springtime ahead - meaning there are always brighter days around the corner and the hard times will pass. WHAT HAIR PRODUCT/TOOL ARE YOU LOVING? I’m obsessed with Lakmé TEKNIA Perfect Cleanse, our blondes have never been brighter. I also love my Dyson Supersonic Hairdryer, I don’t know how I ever lived without it. WHAT PIECE OF CLOTHING OR ACCESSORY CAN YOU NOT LIVE WITHOUT? My hair tie. This mop can only last a few hours down before it’s back up in my signature top bun! Not having a hair tie is worse than losing my phone at this point. INSTYLE 53
RENDEZVOUS AVEC L’ORÉAL PRO WE SPEAK TO FIVE INIMITABLE HAIRDRESSING TALENTS ABOUT WHAT L’ORÉAL PROFESSIONNEL MEANS TO THEM AND WHY IT’S BEEN SO PIVOTAL IN THEIR ILLUSTRIOUS CAREERS. DISCOVER HOW TO JOIN THE FAMILY AT WWW.LOREALPROFESSIONNEL.COM.AU/CONTACTUS
RENO’S ON ST QUENTIN
INSTYLE: Tell us a bit about your salon. Melissa Gesualdo: Reno’s on St Quentin is the boutique salon to the Reno’s Hair Care group. Located in the chic Claremont fashion precinct in the Western suburbs of Perth, it has become a busy hub for women and men. Creating the classics and our iconic lived-in blow dry that has our devoted clients coming in weekly, what we love is creating real hair for real people. IN: Why did you partner with L’Oréal Professionnel? MG: Our family’s salons have been using L’Oréal Professionnel for over 25 years so you could say the Brand is in my DNA. Being affiliated with a global Brand that offers the best care and innovation to support the skills of hairdressers is incredibly important as a hairdresser and a salon owner. To create beautiful hair, you need great products. IN: How does L’Oréal Professionnel support your salon? MG: As a salon we receive constant and reliable support from our L’Oréal family. Salon visits from the technicians and sales reps feel like we gain another team member whilst they are there. Not only do they offer hands on help in salon, product knowledge and one on one training with new staff members but the support also extends to social media and business growth strategies that are tailored to our salon. IN: How does L’Oréal Professionnel help you in education, specifically through their Access program/education portal? MG: The new Access program allows our team and managers more flexibility when it comes to training. An online 24-7 portal means our team can access education when it’s suitable to them and to the salon. Flexibility is key in keeping our teams educated, up to date and most importantly happy. I don’t remember a time when hairdressers have been hungrier for education like now so it’s great that it’s so accessible. IN: How does the Brand aid your salon technologically? MG: As innovators in the beauty industry, L’Oréal Professionnel are constantly making
technological advances that give our salons the best products to achieve beautiful hair and incredible platforms to grow and educate our hairdressers. IN: How is the Metal Detox impacting your colour business? MG: Metal Detox is allowing the team to create colours that they once would not have been as confident to and in a timely manner. This confidence makes us better at our craft and our clients are happier with the difference they are seeing and feeling and, most importantly, the colour longevity that they are achieving. IN: What do you love about Metal Detox? MG: I particularly love the simplicity of the product. Both colourists and clients alike love how straight forward the in-salon procedure and the take home care are. Their hair is visibly improved, feels incredible and no additional time requirement on top of the colour service makes it a winner all round! IN: What business components, like salon management, salon training and leadership, are you helped by through L’Oréal Professionnel? MG: In more recent years L’Oréal has offered training in areas such as digital and social media support and also business plans and strategies to encourage growth and to help attract new staff members. This has been insightful and helpful in such a tricky time for businesses. IN: What are you looking forward to next with L’Oréal Professionnel? MG: The new digital education platforms are super exciting. The shift to a different way of educating has me feeling a little nervous but in the best way. L’Oréal Access is a game changer in this very fast changing industry. As much as I’m looking forward to getting back into facilitating face to face classes, I’m also very excited to get online and diversify the way we teach and learn. I’m also really loving the incredible changes and commitment the Brand is making to the sustainability. IN: What does being part of the L’Oréal Professionnel family mean to you? MG: This fun, creative team of artists and mentors means so much more to me than just a business partnership. It’s the best time, the best memories, incredible career highlights and the lifelong friendships that we have formed that make this family so special to me.
THE SALON BY ASH CROKER INSTYLE: Tell us a bit about your salon. Ash Croker: My salon is in Clovelly. I would describe it as Coastal chic, fun vibes, the salon is pink, feminine and fun. We specialise in all things related to colour. We are a very inclusive salon with innovation and sustainability at our forefront as well as gorgeous, healthy lived-in colours. IN: Why did you partner with L’Oréal Professionnel? AC: I have been part of the family for twelve months. The reason I partnered with L’Oréal Professionnel was for growth and knowledge. I really wanted to work with a company that can help grow me as well as grow my business. They have helped me grow as a person and grow as a business owner. The colour portfolio is incomparable, I couldn’t create the hair I create without the incredible colour portfolio. IN: How does L’Oréal Professionnel support your salon? AC: They support my salon so much, from my monthly catch-up meetings with my business manager and education that helps grow and elevate my team. L’Oréal supports every aspect of my salon from business and management support to sustainability. It has been amazing to have support and sounding boards from the field team, the marketing team and the management teams. IN: How does L’Oréal Professionnel help you in education, specifically through their Access program/education portal? AC: L’Oréal Access is an amazing education tool, it’s so easily accessible to all my team whenever and wherever they are. It helps me by showcasing a range of artists, I can be inspired from everyone around the world from all aspects colour, haircut, business and digital. IN: How does the Brand aid your salon technologically? AC: Innovation is a huge part of the Brand, L’Oréal Professionnel is always ahead of the trends, they are always informing me and upskilling me before it hits the salon. The technology in the products is beyond amazing and my clients really love to hear about the latest trend in colour and the science behind it. IN: How is the Metal Detox impacting your colour business? AC: Metal Detox has been a huge addition to our salon services. For clients it’s creating more shine, longevity and true tone colour results. For business growth it’s an amazing service to add on that doesn’t take up any more time. It’s simple with no extra time and highly profitable. IN: What do you love about Metal Detox? AC: I love that it’s easy and effortless. It works, most of all it does what it says it’s going to do. You can see it and feel it, the results speak for themselves. I love the shine it gives to my colour and my clients’ hair condition feels extremely soft and is completely weightless. My clients are obsessed. IN: What business components, like salon management, salon training and leadership, are you helped by through L’Oréal Professionnel? AC: Before I started with the L’Oréal Professionnel family I went from myself and an apprentice and one year later, with four months in lockdown, I now have a team of team of 11. I have been able to grow my business and grow my team all with the support and education from the team. IN: What are you looking forward to next with L’Oréal Professionnel? AC: I am so excited for everything. I can’t wait to share my education with everyone and be a part of the L’Oréal Pro Artistic Team. I’m excited to be working with my celebrity clients with the Brand and also so excited to see what other innovations are hitting the salon. IN: What does being part of the L’Oréal Professionnel family mean to you? AC: I am very humble and grateful to be part of the artistic team, It really does feel like a family. Just being surrounded by such talented people make me want to push and grow to be the best I can be.
INSTYLE: Tell us a bit about your salon. Peter Thomsen: The salon is in the South Coast and a developing marina with regional coastal vibes. The feel is very open and modern with lots of natural, warm atmosphere and good vibes. Healthy hair and quality maintenance is our focus with all our balayage and blonde clients. IN: Why did you partner with L’Oréal Professionnel? PT: It was all about quality of products, I wanted to partner with something and a brand that I believed in and L’Oréal Professionnel are number one in hair and innovation. IN: How does L’Oréal Professionnel support your salon? PT: In education, not just educating on trends but on knowledge and science of hair. It’s always on the forefront on what our clients’ needs are from business to digital. IN: How does L’Oréal Professionnel help you in education, specifically through their Access program/education portal? PT: L’Oréal Access gives a variety of artists at your fingertips and helps with every level of stylist at any stage. It allows the whole team to be educated. IN: How does the Brand aid your salon technologically? PT: Innovation is at the forefront. Blond Studio 8 with Bonder inside and DIA Light acidic colour complements our clients and team. We also love Blond Studio 9 with open air techniques to create amazing levels of lift and incredible condition. L’Oréal Professionnel is always trying to improve the quality of hair and add on services with our clients, as well as always bringing something to improve our skills. IN: What business components, like salon management, salon training and leadership, are you helped by through L’Oréal Professionnel? PT: The team at L’Oréal Pro have supported me and my team with so many business opportunities. From salon promotions to digital, support, they are always there for me and the salon. IN: What are you looking forward to next with L’Oréal Professionnel? PT: Always moving forward with the Brand, being face to face again with the L’Oréal Pro family and to collaborate with other L’Oréal Pros to share all our best practices and ideas. IN: What does being part of the L’Oréal Professionnel family mean to you? PT: For me it is important to be a part of the culture you believe in with your fellow artists. If you have that connection that breaks down barriers you can be real and that is very important.
To find out how to work with L’Oréal Professionnel in your business visit www.lorealprofessionnel.com.au/contactus 56 INSTYLE
INSTYLE: Tell us a bit about your salon. Elyse Sprott: Rixon Hair can be found nestled above the busy streets of the Brisbane CBD, we are neighbours to some very high end brands including Hermes, LV & Gucci. Our space has a cool relaxed energy with our team specialising is all things hair, you will see lots of blondes leaving and cool chic haircuts. Our clientele will change hourly - being city based we look after young creative types, business people, out of towners and our loyal following from when we founded RH back in 2000. IN: Why did you partner with L’Oréal Professionnel? ES: We partnered with L’Oréal when RH was founded back in 2000. We chose L’Oréal as it was and still is the leading colour house in the world. IN: How does L’Oréal Professionnel help you in education, specifically through their Access program/education portal? ES: L’Oréal Access program keeps us connected with exactly where our apprentices are at with their training and keeps education readily available for them at any time. It shows a clear pathway for them so there is always something to be excited about! It also is great for seniors to be able to see what’s happening with education around the world. IN: How is the Metal Detox impacting your colour business? ES: Metal Detox keeps my clients’ colours fresh, vibrant and true to tone for longer than ever. The condition is beautiful allowing me to push further with my colour without compromising the condition. It’s quick and easy so my clients can opt for a treatment even when they are time poor. IN: What do you love about Metal Detox? ES: I love that I can breathe easy knowing that my clients’ colour is being looked after in and out of the salon. Not only does it protect your hair while colouring but it keeps it strong, hydrated and healthy for the duration between appointments. IN: What are you looking forward to next with L’Oréal Professionnel? ES: Face to face education! I love being able to be hands on while educating and getting to meet people all over Australia. I’m also excited about possibly seeing Bonder inside more of the Blond Studio range! IN: What does being part of the L’Oréal Professionnel family mean to you? ES: It means having an incredibly talented group of people around you who push you to be better and inspire you, from our sales reps right through to fellow artists, while having the best product with the newest technology at your back to support you.
INSTYLE: Tell us a bit about your salon. Alex Abbas: We have two salons located in Liverpool and Kingsgrove. We have a team of fourteen in total. Mane Painters is a colour focused salon, we specialise in French balayage and a lot of glossing on everyday wearable hair. IN: Why did you partner with L’Oréal Professionnel? AA: Growing up earlier in my career I always saw L’Oréal Professionnel as the pioneer, the leaders in the hair game. It was always something I felt I would use. It was the pinnacle of quality of colour to use. A lot of L’Oréal salons I know speak very highly of salon support and brand recognition. Clients trust us as well by using quality products. IN: How does L’Oréal Professionnel support your salon? AA: The changeover to L’Oréal has been so seamless, changing brands can be very scary, but the team simplified the whole process. They supported us through the journey with the education support being able to formulate. I am so excited for the future and to continue to grow myself and my business with the L’Oréal Professionnel team. IN: How does L’Oréal Professionnel help you in education, specifically through their Access program/education portal? AA: The education support our team has by having Access in the pocket of every staff member simplifies the whole process of education. It’s so easy to book in classes and choose e-learnings whenever they need. IN: How does the Brand aid your salon technologically? AA: Having technology like Metal Detox in salon has removed that scary feeling, it gives us so much more confidence. DIA light is a gamechanger, the colour does what it is meant to do, by using the colour it simplifies the toning process. The quality of hair has been so much shinier, softer and conditioned. Colour is lasting longer, which makes everyone happy! IN: How is the Metal Detox impacting your colour business? AA: It’s bringing us more revenue; it has filled that gap of adding an extra service without adding extra time. The science behind it has really developed our consultations with our clients and added an extra service, leaving the hair glossier and with longer lasting colour. IN: What do you love about Metal Detox? AA: I love how easy it is to use! What I noticed when I’m toning is that the colour takes so much better and the results are so true to tone. The condition of the hair and the quality of the hair are next level. IN: What are you looking forward to next with L’Oréal Professionnel? AA: I’m excited to grow my career with the L’Oréal Pro team and share my passion of hair and education to the hairdressers in the industry. IN: What does being part of the L’Oréal Professionnel family mean to you? AA: The support from the team has been incredible. I feel I can talk to any of the Pros. The team is super motivating and I love working alongside them. They inspire me to do more and to do better. It’s such an exciting time and an exciting team to be a part.
TRIBE LIFESTYLE GROUP HAS DEBUTED A NEW QUAY QUARTER SPACE, EXPANDING THE TRIBE DYNASTY EVER FURTHER.
elcome a new addition to the Tribe Lifestyle Group salon dynasty, an empire under Luke Smart that continues to expand its current locations in Manly, Chatswood and Castle Hill, since its inception in 2000. A new location in Quay Quarter in Sydney’s city adds to the holistic, tailored and unique ethos of the salon group, under the title Tribe Quay Quarter. This new salon will harness Tribe’s larger culture, while providing care specifically ideal for the CBD, such as speedy services to freshen up hair between office hours or when heading off to dinner, in addition to bigger transformations. “We have built our business and reputation on delivering outstanding service and results,” Luke said. “Tribe QQ will have a discerning clientele and we’ve tailored Tribe’s salon services to suit. This will range from express 15-minute makeovers to a full colour service. Our opening team are cream of the crop, clients will be serviced by a senior stylist team.” The salon group offers sensory rituals as part of their services and fosters a culture that prioritises sustainability and community, as well as premium care. Tribe QQ will add to this with its own original DNA, born from the bold culture of Quay Quarter itself, which has injected more residency into the already sprawling, busy, iconic and historic CBD. The new salon design encompasses this luxury to suit this high-end locale. “The new Tribe salon in the lanes of The Quay Quarter designed by David Selden Design juxtaposes layers of soft pink polish and glamour against the raw concrete building structure,” Luke said. “The two-story mirrored wall provides theatre as staff and patrons ascend and descend the stair between the two-level salon and retail spaces while reflecting the historic sandstone building and activity in the lane opposite.” With sustainability at the centre, the salon goes above and beyond to put ethical processes first. “We use single use biodegradable soy ink towels to reduce our reliance on industrial laundry. Salons are big energy users and being able to reduce the amount of laundry is huge for us,” Luke said. 58 INSTYLE
“Our exclusive use of environmentally sustainable, socially responsible products reflects our motivation to care for the world we live in. All of our hair products are essentially damage free, to both our clients and the environment,” he added. Additionally, the salon group partners with Kao Salon Group and particularly prizes Goldwell technology in styling, care and colour. From a business perspective the company also merges seamlessly with their salon brand. “Kao Salons have a great team behind them, they are always in constant communication with the salons. Logistically their stock supply is excellent. Salons can’t run if we run out of stock. Goldwell also provide excellent training and development programs for both our team and management,” Luke shared. With another salon evolving Tribe ever further, this salon group’s bold and successful ethos will continue to elevate. “We pride ourselves on our customer service and delivering exceptional results. our focus on training and development ensures our team are at the forefront of hair fashion,” Luke said. “The goal has always been to deliver a luxury brand without the pretension. We are open to and embrace everyone.” “My mission is to champion a culture that fosters sustainability, to strive for excellence and connect with community – we will continue to raise the bar both in salon service and hairdressing excellence.” Welcome to The Tribe. For more information visit www.tribelifestyle.com.au
ELEVATE PRO STYLER
SECRETS FROM SHARON THE LATEST INNOVATION IN THE HAIR INDUSTRY HAS BEEN OFFICIALLY LAUNCHED, WITH A NEW ONE-OF-A-KIND HOT TOOL THAT VOLUMISES HAIR IN SECONDS, RELEASED BY STYLING LEGEND SHARON BLAIN.
elcome to the ELEVATE PRO STYLER – because now you can bring a legend home! The original and unique styler is a first of its kind styling disruptor, as launched by an industry stalwart who knows exactly what the hair industry needs. Sharon is an award-winning global hairdresser and one of the world’s most celebrated styling educators, and the ELEVATE PRO STYLER is the first hot tool she’s ever been willing to endorse. “I’ve waited a long time for a product I believe in,” Sharon said. “It’s only taken 55 years as a professional stylist and global awardwinning educator, but hey, who's counting? What I know for sure is that great hair is the ultimate booster when it comes to how you feel, more than clothes, more than make-up. Volume in your locks puts a spring in your step like nothing else.” “Finally, there is an easy stress-free way to create it, which is why I’m so proud to put this styler in your hands,” she continued. “Use it for yourself, in your salon to wow your clients, and for whatever pressure cooker hair challenge you find yourself working on. It’s how I get to share a little bit of my styling magic with you.” It’s already elevating the volume results hairdressers can achieve in record time, while also offering top-tier results for their clients.
HOW? The ELEVATE PRO STYLER promises show-stopping volume without the need for excessive time, or too many tools and products or techniques like teasing, which can damage hair health. And the tool offers all of this at the click of a button. It’s ideal for salon styling, session styling and special events – particularly in situations where time is restricted for creating up styles and textured looks. The tool takes long, short, fine or heavy hair from limp to lift with speed, offering body and volume in seconds without the need for product. It comes with three temperature choices and an extra-long swivel cord. Plus the extra bonus is that Salons can retail the tool as part of the ELEVATE SALON CO-OP, without even needing to stock it, as
the brand will deliver it to clients on your behalf while you make a generous wholesale profit. Fans are already finding that the easy volume and unique technology literally sells itself when used to finish a client’s service. “I absolutely love this tool! I use it every day in the salon and clients are loving the results. Quite a few of my clients have purchased one for themselves to use at home. The ordering and shipping from Australia has been super easy and extremely fast. Anyone wanting volume that lasts for days, this is your go to tool,” shared hairdresser Lisa Schoor from the USA. Discover the ELEVATE PRO STYLER and try it for yourself with super special salon pricing. Become a part of the new era of volume with Sharon Blain at the helm, driven by bold new technology. Special Industry Pricing – SAVE $80 with code ‘STYLEICONS’.
For more information email email@example.com or visit www.elevateprohair.com INSTYLE 59
HAIROLOGY THE LATEST FROM INGESTIBLE EXPERTISE BRAND VIDA GLOW TACKLES HAIR THINNING AND HARNESSES A SUPPORT NETWORK FOR HAIR GROWTH. WE WELCOME A MAGIC LITTLE PILL POWERED BY ANAGAIN™ TECHNOLOGY, AS VIDA GLOW ENTERS THE EXCITING FRONTIER OF HAIRCARE, WRITES CAMERON PINE.
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pill a day keeps the hair loss at bay – while simple in theory, a lot of work has gone into creating a credible and effective take on one of consumers’ biggest concerns, hair loss and overall hair health. Hair loss and hair thinning are a growing point of contention for both women and men, with the last two years in particular seeing a significant increase in players on the hair supplement bandwagon. While hair sheds everyday as part of its natural renewal cycle – stress, hormones, oxidative stress and nutritional deficiencies can prompt excessive shedding and compromised hair fullness. Vida Glow Hairology marks the brand’s groundbreaking move into haircare – a once daily ingestible capsule that targets thinning and lacklustre hair at its root cause by optimising the environment for hair to grow and thrive. “Almost 50% of women are affected by hair loss at some stage in their life and naturally, that can have a big emotional impact. We developed Hairology as a hair-specific formula. To help renew confidence and rebuild your relationship with your hair,” said Vida Glow founder Anna Lahey. Dermatological experts agree that the characteristics of healthy hair include thickness, volume, lustre and resilience of the fibre .A holistic hair system, Hairology’s advanced formulation makes optimal hair health accessible to all consumers, and is already stocked by some of the industry’s most respected hairdressers, including Renya Xydis and Ash Croker already loving the product for clients who are truly committed to optimal hair health. Its multi-action science looks at thinning, ageing hair caused by vitamin deficiencies and weak, lacklustre hair damaged by excessive heat use, product build-up and colour treatments. In true first-to-market form, Hairology is powered by a unique proprietary ingredient, AnaGain™ - a potent extract derived from pea sprout. Clinical trialling of AnaGain™ revealed: • 34% Reduction Of Hair Loss After 1 Month Of Treatment. • 37% Reduction Of Hair Loss After 2 Months Of Treatment. • 86% Of Participants Reported A Reduction Of Hair Loss After 8 Weeks Of Treatment. • 71% Of Participants Perceived An Improvement In Overall Hair. 60 INSTYLE
Hair is an integral part of human identity, and hair loss can cause distress in those affected by it. Vida Glow Hairology changes the conversation in a way that has potential to reimagine the market. A powerful, streamlined routine consists of once-a-day supplementation and tangible results within 28 days. Founded in 2014, Vida Glow’s success has been built on the brand's hero Natural Marine Collagen range – a clinically proven peptide powder that stimulates collagen production. Since then, a host of flavours innovations including a comprehensive skincare line has launched, completing the brand’s presence as the holygrail in age prevention and skin health from the inside out. As a global leader in marine collagen, Vida Glow are dedicated to responsible fishing practices and sustainability. Their Natural Marine Collagen is sustainably made from fish skin, a byproduct of the food industry that would otherwise be discarded as waste. They also source our low-impact marine collagen under the strict sustainability standards of the Best Aquaculture practices, the Aquaculture Stewardship Council and Global G.A.P. These internationally accredited agencies establish firm aquaculture guidelines to ensure suppliers are environmentally and socially compliant. Hairology is suitable for men and women, and all hair types with a recommendation to take one capsule daily with a meal. Hairology is available online, Adore Beauty, as well as in-store at David Jones and Myer and some selected salons from $85.00AUD. For more information visit www.vidaglow.com
embrace your curls again
Hydra Curl Leave-in Moisturiser Zero hold factor, softens CURL CTRL®
CURL CTRL® Defining Crème The more you use, the stronger the hold
Our Curly Solution is made with Organic Australian Macadamia Oil and Organic South American Quinoa Protein, helping curly hair to look and feel smoother and silkier by sealing in moisture and repairing damage. The Curly Solution keeps curly hair frizz-free and nourished with a natural luxurious shine. By adjusting the amount of Hydra Curl and CURL CTRL®, you can achieve a wide variety of results and create a custom look, placing you right back in the driver’s seat!
discover the curly solution
INHAIR T H E
L AT E S T
S A L O N
DYSON Limited Gift Edition Dyson Supersonic™ Fuchsia/Nickel Hair Dryer - www.dyson.com.au FUDGE PROFESSIONAL All Blonde 10 in 1 Condition + Shield Mist, Colour Boost Shampoo and Colour Lock Conditioner www.sabrecorp.com.au ORI LAB Curl Cleanse and Conditioner www.nakhair.com.au DAVROE Volume Senses Amplifying Shampoo and Conditioner www.davroe.com DYSON Limited Dyson Corrale™ Fuchsia/Nickel www.dyson.com.au KÉRASTASE Curl Manifesto Masque, Curl Creme, Shampoo and Refresh Spray - 1300 651 991
A R R I VA L S
NAK HAIR Blonde Plus 10V Toning Foam www.nakhair.com.au ALFAPARF MILANO Anti-Orange Low Shampoo and Conditioner and Spray - 03 9336 2088 KERATIN COMPLEX Infusion Keratin Replenisher 02 9666 3611 FUDGE PROFESSIONAL Cool BrunetteToning Shampoo and Luminizer Weightless Conditioner www.sabrecorp.com.au 12REASONS Keratin Shampoo and Conditioner 02 9666 3611 R+CO BIO DOME Hair Purifier + Anti Pollutant Spray, SUBMARINE Water Activated Enzyme Exfoliating Shampoo and HYPERLINK Fiber Stretch Pomade www.roguebeauty.com.au
Photography and styling: Brandee Meier and Ariana Pezeshki
ECHOS MAQUI 3 Color Saving Balm - 02 9666 3611 ALURAM Smoothing Cream - 02 9666 3611
KEVIN.MURPHY Smooth.Again.Wash Smoothing PURE Halo Spray and Curly Girly Define Shape/d-Frizz Moisturising Curl Primer - 07 3850 6200
Shampoo for Thick, Coarse Hair. 1800 104 204
SHU UEMURA Urban Moisture Hydro-Nourishing JUSTICE PROFESSIONAL Extreme Hold Hairspray and Sea Salt Spray and Cool Mint Shampoo - www.justicehair.com.au
Shampoo and Double Serum. 1300 651 141
MALIBU C Leave-in-Conditioner Mist - 02 9666 3611
KEUNE Care Tinta Color Conditioner. (02) 8886 4600
IGK BEST LIFE 100% Plant-Powered Nourishing Hair Oil www.roguebeauty.com.au
TRICHOVEDIC Luxury Trichoplex Bridge Reinforcer and Maintenance. (02) 9489 7776 DUSHI No More Snow Anti-Dandruff Stimulant Shampoo. 1800 438 744
FUDGE PROFESSIONAL Matte Hed Firm Texture Paste With An Extra Matte Finish. 1300 764 437
KMS Tame Frizz Smoothing Reconstructor and 64 INSTYLE
TRENDING SALON STYLE
CURVES & ARCHES
Luna Salon Brighton @luna_salon_Brighton
YOUR SALON DESIGN STYLE
modern, minimal & lots of curves WORDS & STYLING LISA FELEPPA Get the Looks from Comfortel: Comfortel Furniture. www.comfortel.com.au SAKARA @sakaracollective
@cobellecreative COBELLE CREATIVE
San Remo Brass Salon Mirror
Arch LED Salon Mirror Harriet Tan Electric Wash Lounge
Walker Reception Desk
Arch Metal Retail Box
BY BRAE @braecole.hair
Arch Retail Shelves
Designer Tip! Highlight curves with the neutral colour palette to showcase beauty in a bold form and introduce elegance while balancing modern and feminine vibes throughout the salon.
Layla Tan Salon Chair with Brass Base
Lisa Feleppa is the Marketing & Brand Manager at Comfortel Salon Furniture. For more inspiration on salon design ideas go to www.comfortel.com.au or @comfortelfurniture on Facebook, Instagram or Pinterest.
COVER STORY INBEAUTY
BEAUTY FAVOURITES THAT NEVER GO OUT OF STYLE.
CHARLOTTE TILBURY Pillow Talk Lipstick and Lip Cheat www.mecca.com.au TOM FORD Rose De Russie Eau De Parfum www.davidjones.com ULTRACEAUTICALS Ultra A Skin Perfecting Serum www.ultraceuticals.com/au CHARLOTTE TILBURY Charlotte’s Magic Cream www.mecca.com.au LA MER Crème de la Mer www.mecca.com.au ESTÉE LAUDER Advanced Night Repair Synchronized Multi-Recovery www.davidjones.com DMK Limited Mediterranean Pearls www.dmkskin.com.au 66 INSTYLE
Photography and styling: Brandee Meier and Ariana Pezeshki
s t a e r T Skin
YOUR PICK FROM
TAKE m.au EET w.paula schoice.co ww t ian fol ONE OF THESE SW . Ex BHA Liquid TS EN au TM m. PAULAS CHOICE 2% SKIN TREA inceuticals.co etin CF - www.sk etin Cf Serum Phlor lor Ph LS ICA UT CE SKIN m.au m - www.esmi.co nic Hydrating Seru ESMI Mini Hyaluro .au www.clinique.com g Do-Over Peel yin rif Cla UE IQ IN CL i.com ips - www.drnaom DR.NAOMI ApocaL rgieskin.com m-X - www.syne SYNERGIE SKIN Ble sephora.com.au Power Peel - www. ep Sle ty au Be d an Serum ld Midnight Reboot ALPHA-H Liquid Go
Benefit Australia have launched two new products into the BENE-VERSE, by extending their global bestselling Lash & Liner range to help you find your perfect lash match. First, the cult-classic Bad Gal Bang Volumising Mascara is in an all-new 36 Hour Waterproof formula. Benefit has also released an accompanying they’re real! Xtreme Precision Liner to their lengthening franchise. The product has launched in two shades of black and brown and features an ultra-thin tip to create fine, crisp lines to recreate all of the graphic liner trends of the year. The waterproof formula with up to 24 hour wear lasts all night. www.myer.com.au
Bio-Oil Skincare Australia’s number one selling scar and stretch mark skincare brand Bio-Oil has launched a new addition to its iconic range, which provides the option to indulge in an all-natural formulation of plant oils and vitaminrich ingredients to help improve the appearance of stretch marks and scars. Skin nourishing benefits and natural oils include jojoba seed oil to moisturise the skin, soybean oil to help reduce pigmentation, rosehip oil which contains vitamin A to target signs of skin ageing and chamomile oil with skin soothing properties. www.bio-oil.com.au
Viktor&Rolf Unleash Flowerbomb Ruby Orchid Inspired by the theatrical tradition of the burlesque, Avant Garde luxury fashion house, Viktor&Rolf has introduced a new addition to the Flowerbomb fragrance family, Ruby Orchid – the most carnal iteration of the scent so far. www.myer.com.au
iS Clinical PerfecTint iS Clinical launched their PerfectTint Powder, a purse-friendly sunscreen that provides people with the convenience to retouch their makeup and SPF in between life’s hustle. The SPF 40 product offers multilevel broad-spectrum UVA/UVB protection, defence against environmental stressors and matte coverage for a variety of skin tones. To celebrate the launch, a fabulous 1930s-style garden party was held at Centennial Homestead as an ode to the decade when sunscreen was invented. www.dermstore.com
Very Good Girl Glam Following the global success of Very Good Girl, this year sees a dazzling progression with the introduction of Very Good Girl Glam, the new fragrance by Carolina Herrera. Very Good Girl Glam is an ode to the inherent strength of the woman with top notes of deep cherry, rose and vanilla underlined by a woody base. This depth is only intensified by a base note of vanilla, developed with the multisensory experience of tasting the grainy interior of a natural vanilla pod in mind. With its sweet and savoury contrasts, it’s the embodiment of the Good Girl duality that is integral to every fragrance in the family. www.myer.com.au
HAIR LOSS INNO VA
Vida Glow Release Hairology VIDA GLOW HAIROLOGY marks the brand’s groundbreaking move into haircare. The second product launch from their Advanced Repair range, Hairology is an ingestible capsule that can be taken daily. The incredible results show hair growth, thickness, and overall stronger hair condition. www.vidaglow.com
VITAL PROTEINS AMERICA’S LEADING COLLAGEN brand, VITAL PROTEINS, has made its highly anticipated launch in Australia with five collagen products. VITAL PROTEINS is on a mission to help Australians support their skin, joint and muscle health. Collagen helps support the health and integrity of the body’s tissues, especially in muscles, tendons, bones, joints and skin. Jennifer Aniston joined the VITAL PROTEINS team as Chief Creative Officer, offering her take on new product innovations and overall brand strategy. Aniston has incorporated VITAL PROTEINS into her daily routine since before 2016 and looks to her own experiences with collagen to help build greater awareness around its benefits. www.vitalproteins.com.au
IN A CLINICALLY SUPERVISED TRIAL
EXPERIENCED A POSITIVE RESULT *Result of 2014 medically supervised trial at the Knudsen Hair Transplantation Clinic Sydney
02 9489 7776 firstname.lastname@example.org www. trichovedic.com.au trichovedic.com.au www.faceboo www.instagram k.c om .com/trichoved /tr trichovedic @trichovedic ichovedic ic/
THE DL ON BBL STIMULATING YOUR BODY’S NATURAL COLLAGEN PRODUCTION, ENHANCING AND BRIGHTENING THE SKIN IS HIGH ON THE LIST FOR MANY, BUT OFTEN IT’S A COMMITMENT THAT TAKES TIME, UNTIL THE LAUNCH OF BBL HERO. LASER CLINICS AUSTRALIA (THE WORLD’S LARGEST CLINIC CHAIN GLOBALLY) EXCLUSIVELY OFFERS THIS WORLD’S MOST POWERFUL PULSED LIGHT SKIN TREATMENT – PROMISING TARGETED, VISIBLE RESULTS FROM THE FIRST TREATMENT.
aser Clinics Australia continue to maintain their stance as the most extensive network of aesthetic clinics globally with a continual investment in the latest treatments to maintain growth in a highly competitive industry. Broadband Light Therapy (BBL HERO) has been specifically developed for those looking for elevated results with their skin. As a brand at the forefront of innovation, it’s Laser Clinic’s mission to provide the fastest and most effective cuttingedge technology that guarantees results with the minimum of fuss, BBL being the perfect precursor. BBL HERO treats more skin in shorter time frames, reducing risk to patients while increasing achievable results for just about any area of the skin in as little as 15 minutes. Setting a new standard in treating skin conditions associated with aging, acne, redness and sun damage anywhere on the body with control, efficacy and speed, BBL Hero is the world’s most powerful pulsed light device in the aesthetic market. BBL treatments can be customised for specific skin concerns by heating the upper layers of targeted areas of the skin to stimulate skin cells to regenerate, restoring skin to its natural beauty, making it clearer, smoother and younger in appearance. Touted frequently as the ‘Forever Flawless and Young’ laser, BBL penetrates a variety of skin levels which makes it one of the most versatile lasers on the market. “Client’s time is precious and we want to be able to offer them advanced visible results from their first treatment – as little as 15 minutes can completely rejuvenate the skin’s texture and tone,” said Paras Woods, Laser Clinics Australia lead aesthetician. BBL Hero devices utilise the world’s most powerful intense pulsed light (IPL) technology, producing a tolerable feeling of warmth. This ground-breaking technology is safe, fast and comfortable, requiring no downtime post-treatment. With results visible from just one session*, this ground-breaking technology is safe, fast and comfortable! The BBL HERO device offers four treatment types tailored to your specific needs - Forever Flawless, Forever Young, Forever Clear & SkinTyte. Laser Clinics Australia are the only Australian aesthetic chain offering this revolutionary technology. While one of the biggest concerns for Australian skin is sun damage, it works on a number of other concern areas including sagginess and even for men BBL effortlessly plumps up that overall loss of density as we age.
1. HELPS IN STOPPING THE AGEING PROCESS. Due to ageing, the skin’s elasticity and appearance naturally change, resulting in sagging skin, age spots, freckles, sun spots, and 70 INSTYLE
pigmentation. Broadband Light Therapy addresses these concerns by using gentle heating that stimulates new collagen production. These new collagens fill out wrinkles and reduce age spots and pigmentations. It also boosts your body’s natural ability to rejuvenate, improving sagging skin appearance and fighting the ageing process.
2. REDUCES THE APPEARANCE OF ROSACEA. Rosacea is a skin condition that causes redness and visible blood vessels on the skin. In some people, it may also produce small pus-filled bumps, sometimes mistaken for acne. BBL HERO skin treatment targets tiny blood vessels and improves the skin’s overall texture, reducing the appearance of rosacea symptoms.
3. EFFECTIVELY CLEARS ACNE. Acne breakouts are caused by various reasons, including hormonal change or imbalance, stress, harsh cosmetics products, an unhealthy diet and more. There are a lot of skin products such as creams and medicine that promise to eliminate acne. However, in some cases, acne can be persistent. BBL HERO clears acne effectively by directly killing acnecausing bacteria into the pore of the skin. It soothes and shrinks inflammation from the pimple and boosts collagen production to heal further and minimise potential scarring.
4. AIDS SAGGING AND SKIN ELASTICITY. Sagging skin is one of the most common effects of ageing. The skin loses its natural elasticity and collagen production, resulting in a person looking older than their actual age. A BBL treatment called SkinTyte can help tighten the skin without the need for surgery. It uses rapid, gentle pulses to initiate the body’s natural healing process, which leads to an improved appearance of sagging skin. Whether it’s skin ageing, sagging skin, acne, freckles, sun spots, or rosacea, Laser Clinics Australia offers a tailored BBL treatment for every guest. For those also concerned with more invasive treatments, it’s an effective alternative to cosmetic injectables and surgeries with the same exceptional results. Each treatment requires a consult prior which is 15minutes and additional time for BBL for 30 minutes. Treatments however can take anywhere from 15-25 minutes. Never before can such significant results be achieved in a lunch break! The occasional lasting redness or pigmentation visibility can be increased post treatment before in a matter of days it reveals the most youthful flawless skin you’ve seen! For more information visit www.laserclinics.com.au/skin-care-treatments/bbl/
FACE FIERCE PREMIUM MEN’S SUIT HIRE BUSINESS MR. FIERZE HAS MADE THE NATURAL FORAY INTO SKINCARE – HAVING KEPT MEN SHARP FOR THEIR IMPORTANT EVENTS, IT ONLY SEEMED FITTING TO PROVIDE THEM WITH AN EFFECTIVE AND AFFORDABLE SKINCARE SOLUTION. WELCOME MR.F SKIN.
irector of Mr. Fierze Joel Anthony has made premium suiting accessible to men who previously never had the opportunity, and now he’s re-imagining this accessibility with an affordable no-nonsense range of just three products for men’s skin without the fuss. Disrupting the way men shop for the last five years since the brand’s inception in 2017, Joel has often been asked the question so many times, ‘what’s next?’ as his company moves beyond just suiting, for keeping men at their best. “I’m a big believer in adapting to current trends. Let’s face it, COVID has changed the world but it would be amiss to make the assumption that it was all bad. If anything maybe humanity has discovered how to be, well human again. Fashion is always a teller of mood of the world and for men’s suit hire we have seen an uptick as men appreciate luxury hire over purchase since COVID. They still don’t want to sacrifice quality over price,” Joel said. A lot of people have also realised how much wasted ‘stuff’ they have at home – excess clothes and products and skincare is no different. For Joel it was about offering something that simplifies this process. “MR.F SKIN was a natural progression for me having been in the menswear and beauty game for a while now via Mr. Fierze. We are constantly asked about skincare, hair products, styling tips and product recommendations. So we are filling another gap of bloody brilliant skin care products for gents that are both effective and yet also sensitive skin friendly, enter MR. F SKIN. The plant-based ingredients and sensitive skin friendly element was personally important to me as I had always had sensitive skin growing up, and I had always found that the men’s skincare market was full of synthetic products and chemicals that harm the skin in the long run. We are excited to have entered the market with great feedback on three hero products to get gents in the habit of getting the basics right. We will then slowly introduce more products to complement the core range. There are a lot of exciting things coming up with this brand including new stockists so stay tuned.” Also great for men’s salons, barbershops wanting to offer a few additional skincare products but without the fuss, Mr. Fierze has been designed with this fast and efficient consultation process in mind. Plant-based ingredients, vegan friendly, Australian made and ideal for sensitive skin, it’s a small range but has ticked the boxes for what men are looking for now. The three products include the Daily Grind Cleanser, Hydra Charge Moisturiser and Eye Care Cream. For more information visit www.mrfierze.com
Which ‘Plex are you using?
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GHD’S LATEST LIMITED EDITION COLLECTION IS AN ODE TO THE ARTISTRY THAT IS GEN Z.
hd’s latest collection of hair tools is Gen Z personified, engaging in a TikTok challenge and showcasing a campaign situated squarely on the platform. Importantly, it’s inspired in aesthetic by the powerful expression of individuality that defines the emerging era of Gen Z consumers. The iD collection is the brand’s Autumn Winter 2022 offering and is built as a collection of limited edition hair tools in trending lilac, pastel blue, and soft pink. These new hues house the brand’s iconic stylers and tools – the ghd platinum+™ styler, ghd helios™ professional hair dryer, the ghd gold™ styler and the ghd original styler. Catering even more to the Gen Z audience, ghd partnered with artist Jasmin Sehra, who created a complementary collection of stickers inspired by the collection, which can customise laptops and phone cases. The brand also recruited six global Gen Z influencers with a combined social media reach of 66 million to present the collection in ghd’s first ever TikTok led campaign. The campaign was shot in London and features twins Lisa and Lena Mantler from Germany, makeup artist Abby Roberts from the UK, actress Jessie Mae from the UK, fashion icon Marta Losito from Italy and dancer Gabby Morrison from the US. The campaign showcases relevant Gen Z scenarios and personas that highlight the good hair day mantra, titled as Business & Me, Baddie & Me and Meet the Parents. In another first-ever move, ghd commissioned original TikTok audio by Pyramids Studio to support the campaign. Building on this TikTok influence and its role as the most popular social media app amongst teenagers, as well as what it can provide in a new genre of influencing and content creation, ghd has also introduced a new TikTok challenge to complement the collection and campaign. In this #ghdID challenge, creators must showcase one of the three campaign scenarios in a 15 second 72 INSTYLE
ghd partnered with artist Jasmin Sehra, who created a complementary collection of stickers inspired by the collection, which can customise laptops and phone cases. TikTok video that transitions between before and after looks, while using the specifically commissioned audio. The brand invites users to show off their various styles and their creativity in this new challenge. The collection boasts the modern ghd platinum+™ styler with ground-breaking Ultra-zone™ technology in pastel blue, as well as the iconic gold™ styler, renowned for its Dual-zone technology, in fresh lilac. The original styler, an updated take on this retro and relevant first tool for young consumers, is available in soft pink. Finally, the ghd helios™ professional hair dryer, with its unique Aeroprecis™ technology and bespoke contoured nozzle, allows for powerful and tailored styling in options of fresh lilac or pastel blue. The ghd platinum+™, ghd gold™, and original products come with a matching heat-resistant case and stickers as part of the collection and the ghd helios™ comes with a matching dust bag and stickers. For both the young and the young at heart, ghd’s new iD collection is here for your shelves and your social feed. For more information visit www.ghdhair.com/au
THE COLLECTOR P
DISCOVER PAYLEADR, A MEMBERSHIP PAYMENT PLATFORM THAT WORKS WITH SPECIFIC INDUSTRIES INCLUDING THE HAIR AND BEAUTY SPHERES TO IMPROVE RETENTION, ENHANCE CASHFLOW, INCREASE BUSINESS VALUATION AND MAKE COLLECTING RECURRING DIRECT DEBIT PAYMENTS EASY.
ayleadr is changing the game around direct debit memberships for salons and spas with membership or loyalty programs, as client payments can now be passively collected with no work on the part of the salon. The platform allows for weekly, fortnightly, four weekly, monthly, quarterly and annual payment frequencies and direct debit, credit card and debit card payment options, with no need for a specialist merchant facility from your bank. The funds are then available to the salon the day the payment clears. Payleadr takes care of payment processing as well as all of the administration necessities of these recurrent payments, including membership terms and conditions to reporting, answering client queries, client follow up and re-billing in the case of a failed payment, with a ‘set and forget’ mantra for salons. These communications can be tailored to the salon’s tone of voice. It also ensures no paperwork, coding or technical ability, in an easy webbased platform for salons to use. The platform is easy to set up, by simply creating a business profile, adding a logo and then adding membership packages, services and prices that can be updated on this interface. The set up process takes under five minutes on average and once configured, clients can sign up to a Payleadr membership via QR code in the salon, via the salon website or via unique SMS link. Beyond these services for salons, the platform delivers actionable business insights drawn from live transaction data that suggests ways to maximise cashflow through the structuring of payment arrangements for the best possible collection success rate, with essential data analytics on each personalised dashboard. With predictable and visible cashflow in these recurrent payments, salons can manage expenses and valuate their business with far more clarity. Fast and accessible to businesses from everywhere, Payleadr delivers a customisable experience elevated by detailed analytics and actionable insights with real-time data and opportunities. The platform also ensures no setup costs for your
business, no lock-in contracts, and no minimum monthly fees. An intuitive online portal and advanced features that cater to both businesses and clients with specific Customer and Merchant Portal Access all contribute to Payleadr being the number one direct debit payment service in Australia. Payleadr works specifically with hair and beauty salons and partners with organisations such as the Australian Hairdressing Council to truly cater to the hairdressing industry. Allowing you to reward your loyal customers with membership packages and simply collect transparent, predictable income for your services, Payleadr makes the payment process easy, tailored and enhanced for you and your clients.
For more information visit www.payleadr.com INSTYLE 73
REDKEN COLOR GEL 10 LACQUERS
FOIL ME ‘THE STELLA’ COLLECTION
COLOR GEL LACQUERS 10 is the same beautiful glossy colour that diehard Redken fans expect, with only 10 minute processing time and no dedicated developer needed. This means it’s the perfect colour touch up, between those regular salon appointments. The liquid formula contains a new, innovative system of ammonia and ammonium bicarbonate, blended in a perfectlycalibrated ratio with high oxidative dyes - Fast Kinetic Dyes for a quick processing time, as well as Redken’s Smart Pause Technology that helps prevent overprocessing. With 14 express shades to choose from, which assure 100 per cent grey coverage, each has a 1:1 shade match with Redkens signature gloss and influencer cult favourite Shades EQ.
Paying homage to the globally adored common pet, the canine, Foil Me’s latest offering is a collaboration with Mark David of the UK’s Mark David Salon. The Stella is an artful fusion of Art Deco and pop art design that will have salons barking up conversations! Featuring Foil Me’s premium signature embossing, The Stella has been specifically designed to capture Mark David’s love for Art Deco, his family and his gorgeous Cocker Spaniel, Stella. All elements are integral in Mark’s life, meticulously illustrated and graphically designed by Foil Me artists, Emily Ciardiello and Chelsea Winter.
Visit www.foilme.com.au or call 0423 403 899
JOIKEN PLEX PLUS+9
BABYLISSPRO LIMITEDFX GUNMETAL CLIPPER AND OUTLINER TRIMMER DUO
Formulated to protect and provide incredible lift action to zero colour level, combining higher performance with improved health and incredible shine and suitable for all lightening techniques, Joiken Plex Plus+9 includes duster free bleach, bond building, up to nine levels of lift and premium Italian bleach. Available in 500g with a mixing ratio 1:2.
THE LATEST TOOLS, TERMS AND TECHNOLOGY IQ2 PERFETTO HAIR DRYER The new iQ2 Perfetto features ten incredible new innovative upgrades that improve usage and performance and elevate the entire styling experience. Innovating and developing onward from the success of the original iQ Perfetto Hair Dryer, GA.MA Professional has upgraded the internationally renowned dryer, implementing ten key updates that offer a higher performing and more functional professional hair dryer. Housed in the highly coveted black design, the new iQ2 Perfetto features an upgraded, magnetised filter that is now external and removable, with a micro-perforated metal design that retains even the smallest particles and prevents hair and dirt from entering the motor. Plus, the new filter is washable, ensuring the iQ2 Perfetto can be cleaned and maintained with greater ease and more user control.
Visit www.datelineimports.com.au or call 02 9666 3611
Inspired by the overwhelming cult following of their high-performance FX clippers and trimmers, BaBylissPRO introduces the new, limited edition BaBylissPRO LimitedFX Gunmetal Clipper and Outliner Trimmer Duo! Double the power, double the performance, double the luxury. With a Ferrari-designed motor, BaBylissPRO LimitedFX Gunmetal Lithium Outliner Trimmer is high torque and high performance, perfectly suited to crispy edge ups, hard lines and other detail work. The black graphite, deep tooth, zero-gap T-blade delivers mind-blowing precision.
Visit www.datelineimports.com.au or call 02 9666 3611
COLOR WEAR GLOSS TONER Color Wear Gloss Toner from Alfaparf Milano is the new vegan friendly line created to perfect toning results where every shade created with bleaching techniques, even the most advanced, is enhanced to the maximum, for a truly multidimensional color. Hairdressers now have an extremely gentle, safe and complete tool to welcome their clients into the new glossing experience without compromising on maximum performance. The Color Wear Gloss Toner line has the ability to work in just 10 to 15 minutes at the basin area while clients get a sensory experience with a delicate fruity fragrance.
Visit www.alfaparfmilano.com or call 03 9336 2088
FROM PARIS, WITH LOVE DISCOVER THE FOUR COLLECTIONS OF NUMBER 4 HIGH PERFORMANCE HAIR CARE, WHICH EACH HAVE THEIR OWN SPECIFIC FOCUSES AND ROMANTIC FRENCH REFERENCE POINTS.
eet Number 4 High Performance Hair Care (AKA Number 4 or N4), a brand of products predicated on core facets of high quality and performance, offering an extraordinary experience to the user and a synergy with fashion, science, art, music and industrial design in its creative development. The 4 in the title refers to the four collections, fragrances and French stories told through the products. “Our truly superior products are designed to repair and transform all hair types into healthy, luxurious hair,” the brand explained. “We combine nature’s greatest ingredients, forward-edge technology and innovation to create styles that define new boundaries. We use the highest quality essential oils and extracts to repair damage and keep hair young, supple and colour fresh. We gently cleanse without harsh sulfates and style with no stripping alcohols. We exclude all ingredients potentially toxic to humans, rare vintage couture and our dear environment.” The savvy brand is 100 per cent Vegan and PETA certified, as well as Sulfate & Sodium Chloride Free and Gluten Free, Bad Taste Free
and Paraben Free. The formulations are highly concentrated, fast acting and lightweight. The product line is categorised into four specific collections – titled as Essentials, Style, Volume and Hydrate. The collections are each evocatively inspired by a different Parisian moment, each with their own signature fragrance and each representing the four seasons and four French Arrondissements (neighbourhoods) that tell their own story. Each collection has a range of hair products, from shampoos and conditioners to treatments and style, as well as body products that cater to each specific category need. The range is uniquely anti-aging and contains four liquid complexes of Vibrance, Vitality, Defence and Purity. These defining components draw on water and an advanced delivery system that extracts tiny molecules from botanical ingredients to infuse these innovative anti-ageing properties into the hair. This also strengthens the hair, preserves colour and purifies. Discover the magic Number 4 and the creative, performance driven and innovative practices that make it stand out. J’adore!
For more information visit www.number4haircare.com.au INSTYLE 75
HAIR PROJECT A SPOTLIGHT ON THE INCREDIBLE WORK OF TRUE HAIR HEROES.
ommunity Hair Project is doing incredible things in the Australian hair landscape. With the initiative growing even further, we spoke to founder Christine Mastello about their amazing work, how you can get involved and why you should.
HOW DID COMMUNITY HAIR PROJECT START? Community Hair Project is under the umbrella of Southlakes Incorporated, which was established almost a decade ago as a food bank and community support organisation. There was a mum who would come in and get food packages for her and her kids, and she shared with me that her three sons weren’t going to get their school photos taken because she couldn’t afford to get their hair cut for the photos, and she didn’t want her sons to look back and realise they were poor! This resonated with me because I also am a sole parent and have three sons. I got on the phone and organised for a local hairdresser to kindly donate their time to give these boys a cut, to look their best for their photos. Southlakes Inc. paid for their school photos as well. 76 INSTYLE
From this moment I worked with the committee of Southlakes Incorporated to develop this idea of connecting volunteer hairdressers and barbers with people who are doing it tough, who are homeless or who are rebuilding their lives after family violence. CHP does all the leg work coordinating the volunteers and working with agencies and organisations like homeless shelters and community organisations that host CHP and our clients. We provide capes, shirts and public liability to all our amazing partnered hairdressers and barbers We started out in 2017 with eight hairdressers at six venues in the Hunter and Central Coast regions of NSW. We now have 200 volunteers, servicing 170 venues in four states, and have provided 47,000 free haircuts to women, men and children who are doing it tough and really benefit from a little bit of care, pampering and a hug.
WHAT DOES THE INITIATIVE DO IN THE COMMUNITY? We never wanted to be just a free haircut! It was important to us from the outset that we partner with government and non-government agencies and provide
haircuts in their buildings, and partner with services that provide free meal services for our homeless mates in parks. We are only there with the person for 30 minutes giving them a haircut but it is extremely important to us to know that they have a support system around them after we leave. This is another reason why we go back to each site every week or month or quarterly, as based on the centre, which chooses how often we provide free haircuts because they know their clients. We like making and keeping connections. A few of the agencies we provide free haircuts to also include Compass Housing, Headspace, Vinnies, Salvo’s, ADRA and Youth Of the Streets.
HOW CAN HAIRDRESSERS BE INVOLVED WITH IT AND WHY SHOULD THEY CONTRIBUTE? There are three ways to get involved. One, volunteer your time for a few hours every week, month or every three months, whenever you can give up a few hours for Community Hair Project. We will arrange an event for you to go in your local area, you let us know how far you are happy to travel, to cut hair and make people who really need it feel really special.
The second way to hop on board is to hold a Salon Experience. Close your salon to the public for four hours and we arrange for a local domestic violence refuge or homeless shelter to book their clients in for a haircut, or maybe a colour or blow dry. We work with a local cafe and organise light refreshments and we have gifts sent to your salon for you to give to the clients after their free haircut. Thirdly we understand a lot of people are time poor so we have Community Hair Project collection tins that you can pop in your salon. All money collected goes into purchasing our shirts, capes and toiletry packs that we give out for free. We are a registered charity so all donations over $2 are tax deductible. One of the things that all our partnered hairdressers talk about is that they enjoy making our clients feel good, to boost their confidence. Every person has the right to feel good about themselves. We see it at every event, the people we give free haircuts to, walk away not only with a fresh haircut, they walk away with a bit more of a spring in their step and a smile on their face – they know that someone cares about them and that someone cares enough to volunteer their time to help them feel good about
themselves. What gets me every time is when one of the people we are giving a haircut to turns to me and says, “Really, you guys aren’t getting paid to be here today?” So many of the people we work with can’t believe that a perfect stranger cares enough about them to come out and cut their hair for free. We take the time to get to know our partnered hairdressers. If your passion is working with the homeless then we will set up cutting hair for the homeless, if your passion lays with working with domestic violence survivors then we will organise for you to visit a local Women’s Refuge once a month. It is very important to CHP that our partnered hairdressers and barbers get a nice fuzzy feeling after every event. We provide our partnered hairdressers with our logo shirt and cape and more importantly gifts to hand out to everyone they cut hair for.
WHAT’S NEXT FOR COMMUNITY HAIR PROJECT? We are so excited to be launching two new projects this year. Indigenous Hair Workshop will see two or three of our partnered hairdressers travel to remote Indigenous communities in Australia and stay for five days. We will teach basic
“One of the things that all our partnered hairdressers talk about is that they enjoy making our clients feel good, to boost their confidence.” CHRISTINE MASTELLO
hairdressing and barbering skills and general haircare to three to five Indigenous locals. On the fifth day we will hold a CHP event and invite the whole community. Our partnered hairdressers and students will work side by side cutting hair for free. Each participant will receive a free hairdressing kit with everything they need to look after the hair care needs of their community. Our second project is DOTTIE. She is our Iveco Van that is currently being fitted out as a mobile hair salon. We cannot wait to hit the streets with her. We will continue to give free haircuts but it will be so good to really pamper our homeless mates, women in DV refuges, families and seniors struggling financially. Our goal is a free mobile hair salon in every state of Australia. For more information contact firstname.lastname@example.org INSTYLE 77
ANTHONY MARTINO REMEMBERING AN INDUSTRY LEGEND.
he hairdressing industry is mourning the loss of salon owner and industry entrepreneur Anthony “Tony” Martino, the partner of famed hairdresser Caterina Di Biase and an essential part of the Heading Out Hair & Beauty hair salon franchise. Originally hailing from Italy, Tony is remembered for his gentle demeanour, kind mentorship and wealth of success. Anthony established the first Heading Out salon in Brunswick more than 40 years ago, developing it to the prolific salon empire it is today. Through the expansion of the business, he led six hair and beauty salons and day spa groups, as well as the Heading Out Academy, guiding the enterprise in his business knowledge and leadership. As a businessman, Tony won such accolades as the Global Salon Business Awards’ Entrepreneur of the Year title in 2004 in London and 2008 in the USA, becoming the only Australian to win this award. Beyond his business successes, he is remembered for an approach of never giving up and always growing and innovating, as well as his strong sense of people, making him a wonderful partner,
mentor and industry member. He was a paternal figure to the young salon team and the perennial fixer of all problems. “He was a gentleman and a diplomat, and he was always so gentle and mysterious, so you never knew what he was thinking,” Caterina shared. “He was a true poker player and continued to explain his gift of being able to read people, and he would analyse and reanalyse situations and people until he had you figured out – and you didn’t even know he was doing it!” “Those who knew Tony in the industry would agree with me that he had time for everyone. He would sit and talk to you, listen to your stories and tell you many of his stories with a coffee in one hand and a cigarette in the other. He would make you feel part of the team. All of Tony’s stories had meaning to them. Once you knew Tony, you knew he was telling the story for a reason,” she continued. Tony’s team was one of his most pivotal successes, created through his talent of finding and nurturing talent, and assuring loyalty from long term staff members built on true care and respect. Despite not working on the floor in later years, his leadership ensured he was always instrumental in the salon’s continued success. “I think I have a good feel for people and what makes them tick,” Tony said in his lifetime. “I like to take the time to watch people in their work and see what they do well, because that will be what they enjoy doing and what they should be encouraged to do more of. It’s pretty simple, but too often people are pushed into the wrong areas and fail. A common mistake of management is to put people where management needs them to go – not where the individual wants to go or should be. Then managers wonder why staff leave. To me, it doesn’t make sense. I guess this skill helps me to retain great staff within
the Heading Out group, which only makes us stronger.” Tony ensured Heading Out stayed at the forefront of fashion trends, in editorial credits, in artistry and creative innovation and in education. This multi-faceted approach to the salon, and his strong partnership with Caterina, ensured the business’ consistent growth and evolving expansions, to several locations and through education initiatives. “Heading Out’s growth is planned, year after year and it is hard work that makes it all happen,” Tony said in 2015. “Nothing is an accident or luck. We take nothing for granted, and when we decide to do something – nothing will stop us. I guess it’s my Italian determination!” His spirit, acumen, resolve, mentorship and camaraderie will be missed by so many in the industry. We at INSTYLE wish Caterina and Tony’s many loved ones and colleagues our heartfelt condolences.
YOUR CREATION TOM DONATO IS AN INDUSTRY VETERAN OF MORE THAN 45 YEARS. OFTEN TOUTED AS THE VOICE OF REASON, THE MAN OF PERSPECTIVE AND THE UNOFFICIAL BUSINESS COACH IN THE SALON INDUSTRY – HE’S TURNED HIS ATTENTION TO THE TOPIC MORE OFFICIALLY SINCE COVID BY LAUNCHING ELEVATE BUSINESS COACHING.
ere we take a look at a highly popular post on the Elevate Business Coaching Page, where Tom regularly tackles key issues affecting salons today.
Have you ever had that dream team? Have you ever experienced that feeling of being the King/Queen of the castle when everyone in that team was on fire and delivering the goods? Have you ever been so inspired by everyone around you that you were in awe and so proud that you just had to tell the whole world. For many of us we have gone through waves of dream teams, but we all know that that doesn’t last forever. Many business owners have experienced the mass exodus from our businesses especially after the lockdowns. Usually one team member goes and then others start thinking “Oh yeah, I think I might want to do something else as well”. After the third it’s more of “well everyone’s leaving I might as well”. All good and well for them but for the business owner it cuts deep. You start to question yourself, “what the F have I done to everyone”? The truth is, it’s run its course. There’s no rhyme or reason, it’s not what you’ve done although some people need to justify their own actions by creating an issue so that they make it your fault. It happens to every business, you’re not alone. Here are some key things to remember.
YOU CREATED THAT TEAM Remember before that dream team came along? You had a vision. You built that team from the ground up, and now they’re gone. So what?
BUILD ANOTHER ONE Yes we are having issues with shortages, yes they are hard to find and yes they are demanding big dollars. We faced this exact same scenario in the recession of the early 90s. Staff left to do mobile hairdressing and all sorts of other reasons, but we survived. We went from 30 minute appointments to 45 minutes and increased our prices. All of a sudden we were turning over the same money with less wages and more satisfied clients. We CHANGED. It’s time to change again! It’s a new era, new blood, new vision, new team and new attitude.
“If you want to make everyone happy don’t be a leader, sell ice cream.” TOM DONATO.
We are seeing a drop in Saturday and late night trading and an increase in daytime appointments and lots of laptops around the salon. Is this the NEW NORM? Whatever your answer is may be different to each of us. I believe that throughout the next couple of years there will be more boutique salons each with different opening hours specialising in different offerings, Blonde salons, extension salons, bridal salons, Monday to Friday salons and the list goes on. Pick your target market, decide what Work Life Balance you offer to attract staff, remember it is your choice and never be dictated by everyone else’s ever changing demands or you will go crazy trying to please everyone that walks through the door not to mention the jealousy and politics around staff thinking someone else is getting better treatment. Staff incentives are different for everyone, some may want a bonus, others want childcare fees paid. Inspiring salon owners on the Elevate Business Page with upfront comments that are affecting salon owners today and inspirational quotes and anecdotes, Tom has set the benchmark for highly relevant business coaching.
Tom Donato is a 45-year veteran in the hairdressing industry. Founder of Xiang Hair and Razorsmiths barber shops Tom has now embarked on a new venture as a business coach. Elevate Business Coaching will help existing and new business owners plan a successful future within the hairdressing industry. Email: email@example.com INSTYLE 79
FOUR REASONS TO REVIEW YOUR SALON BUSINESS INSURANCE POLICY WE DELVE INTO THE WHY AND WHAT OF BUSINESS INSURANCE POLICIES AS SALONS LOOK TO REVIEW THEIR PROCEDURES IN AN EVER-CHANGING BUSINESS LANDSCAPE.
alon owners know how much goes into running a salon beyond the fun cuts, colours and styles that made us fall in love with hair in the first place. The business side is essential and a big part of that is managing business insurance, which is constantly evolving with business practices, especially as the way we run and operate businesses has changed so drastically over the last couple of years. Here, we’re putting the focus on that important business component, by looking at reasons you might want to have another look at your insurance policy, and then some of the products your salon should consider.
YOUR BUSINESS HAS CHANGED Ensuring your business insurance is up to date with your current practices after the pandemic, which could have shifted with new technologies, regulations, products or services, is important.
and pandemic struggles, may have changed recently for better or worse. Review your policy to ensure it makes sense for your current business.
YOU HAVE NEW HIRES Speaking of size, new hires should also earn a new look at your policies. This is a particularly pertinent topic as the government starts to provide solutions for the industry skills shortage. This national skills shortage has been a long-term issue, but new pathways for international skilled workers and visa holders is finally introducing an answer and hopefully also an influx of new employees. This is great news for the hair industry and is relevant to your policy within these changing business conditions. Once you’ve reviewed your business practices and what insurance products make sense for your salon, here are vital products you should consider.
YOU HAVE NEW BUSINESS EQUIPMENT
PROFESSIONAL INDEMNITY INSURANCE
Equipment is an essential insurance focus. If you’ve invested in new devices and as the value of this equipment and content grows, you can look at updating your policy to make sure you have sufficient insurance to cover your loss if you need to make a claim. Conversely, if you’ve reduced your stock you can reduce the value of your insured assets.
Professional Indemnity Insurance covers your salon if things go wrong, and someone claims your service or advice wasn’t up to scratch, helping to reduce the financial and reputational damage a claim against you could cause.
YOUR BUSINESS HAS CHANGED IN SIZE Your business insurance policy should reflect the size of your business, which, during these tenuous times of new demands
Your business insurance policy should reflect the size of your business, which, during these tenuous times of new demands and pandemic struggles, may have changed recently for better or worse. 80 INSTYLE
PUBLIC LIABILITY INSURANCE Public Liability Insurance covers legal fees and compensation costs if a customer, member of the public, or a supplier claims against you for injury or damage to their property as a result of your alleged negligent business activity. In a business where our primary tool is literally scissors, this may make a lot of sense. You can quickly and easily gain multiple competitive quotes and then instant cover with BizCover. Ensure your salon business is protected so the cuts, colour and styles can take primary focus once again.
Visit www.bizcover.com.au to get your insurance sorted today. * The information contained in this article is general only and should not be relied upon as advice. Cover options available will depend on underwriting criteria and individual circumstances. BizCover Pty Ltd (ABN 68 127 707 975; AFSL 501769).
NEXT STOP: RAPID GROWTH TARGETS ARE A KEY COMPONENT OF A HIGH PERFORMING BUSINESS. THEY MOTIVATE YOUR TEAM TO ACHIEVE GOALS THAT CAN GROW YOUR SALON AND DRIVE MORE REVENUE. HERE'S HOW TO INTRODUCE THEM TO YOUR TEAM, WRITES ALYSSA DOWSETT.
f you’re not sure how to introduce targets to your team, we’ve got some tips to ensure they’re a success:
HOW TO EFFECTIVELY INTRODUCE TARGETS
It’s important to think about the way you introduce targets to your team. It can ultimately determine your team’s feelings about targets, and the overall success of them in your business. • Firstly communicate your ‘why’: It’s important to explain why you’re introducing targets, how they’ll work and to get the team excited about them! • It’s also key to ensure the timing is right: Introduce targets when your team is performing well and are likely to hit their goals. • Upskill your staff: It’s vital to nurture, train and encourage your team to grow in skill and confidence to ensure they feel they can reach their targets. • Be realistic: Keep targets achievable and be sure to break them up into manageable goals so your staff don’t feel overwhelmed. Also let your staff know what they’re required to achieve as well as motivate them with the idea that they also have the opportunity to exceed their targets – and be even further rewarded for their achievement.
HOW TO TRACK YOUR TEAM’S PROGRESS Targets won’t improve performance if they’re not being tracked constantly, so it’s important that you think about how you’ll do so before introducing targets to your team. Firstl, you need to choose the right tools to keep track of targets. You can keep a visual representation of your targets on a big sheet of paper or a whiteboard in your break room, and each day add the results of your individual team members. This keeps the targets front of mind and each member of staff can see their progress and stay accountable. Or you could use a spreadsheet if you want to keep your target tracking paperless and set up automated calculations.
Having access to salon software that allows you to set targets for a range of key performance indicators (KPIs), for each of your staff members and your business is, however, the easiest option. It can even track each staff member’s progress towards their targets in real time and predict if they’ll reach their target - motivating staff to work even harder. It’s also incredibly important to schedule regular meetings about targets. Whether they’re one-on-one or team meetings, it keeps targets top of mind and will inspire your team to stay on the path to success. When talking with your staff about targets, remember to think about whether team or individual meetings are more suitable for these discussions. If a target isn’t reached, take the time to discuss what happened, and talk through ideas to help them achieve it next time. When targets are achieved, take the opportunity to congratulate your staff and consider making their targets more challenging.
REWARD ACHIEVEMENT FOR HITTING TARGETS Rewarding your staff for achieving their targets increases motivation, drives performance and celebrates their success. There are many options for rewarding your team, but the three most popular include: • Commission: A percentage of their service or retail revenue. • Bonus: A payment for reaching their target. • Prize: A voucher or experience. It’s important to choose the right reward for your team - as all teams are different. So when considering your options, think about what works best for your business, what motivates your staff and how you will reward individual targets vs team targets. Now that you have a step by step guide on how to introduce targets to your team - it’s time to get them set up and enjoy the successes that follow!
Alyssa Dowsett is in the Marketing Team at Kitomba Salon and Spa Software. To learn more about how Kitomba can help you get started with customisable staff and business targets, visit www.kitomba.com or call 1800 161 101. INSTYLE 81
CROWD PLEASER MARKETING AND INDUSTRY POSITIONING ARE KEY DIFFERENTIATORS BETWEEN DOING EXCELLENT SALON SERVICES AND ACTUALLY STANDING OUT FROM THE CROWD, WRITES CAITLIN ADAMSON.
here’s a lot of A+ salons out there because you all started your journey for a reason, so how do you continue to stand out? It starts with your marketing and how you position yourself.
COPYWRITING Copy is the text you use for every Insta caption, marketing email and website text. You don’t have to be a writer to create copy that resonates with your audience and followers. The key to effortless copywriting is to find your authentic voice and use that to communicate with your audience.
COPYWRITING FOR SOCIALS • Write like you speak. People connect with people, so write captions like you’re writing a message to your friend who gets you, like you get them. Or talk out loud and jot those words down! • Tell a story and inject personality. Start with a hook, lead into a plot and finish with a bang. Insert little personal details along the way to make it interesting.
COPYWRITING FOR EMAILS • Write “pick me!” subject lines. Stand out from the crowd (ed inbox) and keep subject lines to 9 words or 60 characters max. Try to be unique to cut through the inbox clutter. Ask a question, test using sentence case vs title case, and throw in emojis for extra zest. • Keep the body copy short and sweet so you can get your point across without telling the full story. • Use punchy, irresistible call to actions. Clearly explain what to do.
COPYWRITING FOR WEBSITES • Keep it simple with punchy headlines and bite size paragraph copy. An easy and effective structure to follow is: • Here’s what I have • Here’s how it solves your problem • Here’s what you need to do next
BRANDING AND IMAGERY Effective branding and imagery are all about setting yourself apart from the rest with powerful, uniquely you pictures.
IMAGES FOR SOCIALS • Be NEW. Use pictures that people haven’t seen before! Imagery that challenges visual norms, and tackles things from new angles, plays with colour and lighting, and subjects too have a higher chance of stopping someone mid scroll on Instagram. Finding or creating these unique, visually disruptive images is key! • Be EMOTIVE. Make the audience feel what it’s like to be in the salon, such as hair being cleansed in a basin, or a facial being applied. These tight, close-up shots that showcase the experience and human connection help your audience understand through visuals how it would feel to visit your salon.
• Be EXCITING. Break up the hair shots. Your work is gorgeous, but there’s so much more to you and your brand than finished looks. Share imagery that heroes your salon experience, introduces your team, educates your clients, and use different mediums, like graphics, videos, or GIFs, to entertain them.
IMAGES FOR EMAILS • Grab attention with every open. Use bold, on-brand imagery to capture your recipient’s attention and spark their curiosity. Find unique images so you can stand out. • Get creative with mediums. Think outside the box and try GIFs, collaged graphics, and using imagery in different ways than just inserting a photo, while being mindful of file size.
IMAGES FOR WEBSITES • Showcase your brand. You work in an aesthetic industry, so show your clients your style and who you are the moment they land on your website! • Separate yourself from others. Have you noticed all the same stock images used everywhere online? Using these images quickly makes you look visually like every other salon. There isn’t enough variety out there for salons when it comes to affordable stock imagery!
MASTERING BOTH Taking charge of copywriting and how you visually present your brand takes a lot of time and finding the right image can feel impossible in a sea of average stock photo websites. Our helpful tips are all well and good – but what if you just don’t have the time?
HOW WOULD IT FEEL IF THESE PROBLEMS COULD BE SOLVED FOR YOU? With pixsalon, you can stand out from the crowd with access to thousands of unique hair and beauty shots that you won’t find anywhere else online. When you’re lost for what to write to accompany the great images you’ve found, you can access caption bundles written by professional copywriters to promote your services, engage with your social audience and share your story. pixsalon’s content is all tagged, so you’ll find exactly what you’re searching for when you’re creating amazing marketing content! There are a few ways you can use pixsalon. You can search for content using the search bar or browse the collections. Download images and caption bundles on demand or as part of your membership plan. There’s also a Monthly Inspo page created at the end of each month for those of you who want content ideas for your social media. New content is also uploaded all the time. For a limited time, you can access pixsalon’s PRO Plan for just $35USD (normally $42USD per month). As part of this plan, you gain 30 downloads per month to use on any images or caption bundles. The content is free to use anywhere plus you can cancel at any time!
Secure this special deal ASAP by visiting www.pixsalon.com and using code SS35
Sanctuary S D
ES / TREN AC
YOUR SALON DESIGN STYLE
a connection to nature, that welcomes the outdoors in.
Create a cosy, communal vibe in the salon with an abundance of sunlight, filled with natural looking, textured furnishings. Pops of lush foliage with a nature-inspired palette elevates this salon look into an inner sanctuary and salon oasis. Adding wood finishes and rattan gives it an earthy take on this ‘down-to-earth’ salon look.
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GET THE LOOK FROM COMFORTEL 1.BLAKE TEXTURED BLACK Salon Chair 2.CASA Salon Mirror 3.COMET BLACK Footrest 4.HARRIET TEXTURED BLACK Electric Reclining Washlounge 5.IVY SAGE GREEN Waiting Sofa