INCONFERENCE
THE CHANGE
MAKERS BRINGING TOGETHER 250 SALON PARTNERS AT THE GOLD COAST’S JW MARRIOTT FOR THE FIRST TIME IN FOUR YEARS WITH ALL STATES IN THE ONE ROOM, THE 2022 FOCUS FOR L’ORÉAL PROFESSIONAL PRODUCTS DIVISION WAS ON HOW COLLECTIVELY WE CAN MAKE A DIFFERENCE TO THE FUTURE OF BUSINESS, WRITES CAMERON PINE.
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s a group of brands, L’Oréal Professional Products Division unites salon owners each with the same mission to be leaders in their field by combining all brands including Redken, Kérastase and L’Oréal Professionnel salons with the same opportunity to grow and share the priceless take-aways that come only with being in the same room. “We are taking you on a journey through artificial intelligence, augmented reality and showing you how to better serve consumers in the future,” said L’Oréal Professional Products division General Manager, David Higgins. “L’Oréal as a business is a leader in, if not all, but most of these innovations and they are going to make you a little uncomfortable. Overall we are changing and the dot com is an important part of the business if you are going to continue being successful. We are going to show you how to position yourselves 28 INSTYLE
to better serve the digital revolution with an online and offline education strategy to ensure you meet the demands of the consumer of the future,” he said. Firstly, understanding how the pandemic has caused a significant shift in our workforce values, social norms and consumer behaviour was the first step manifesting a sustainable business model for the future. It’s through this mindset approach where we have also seen the biggest shift, as salons struggle with staff more than ever before – encouraging growth with a positive mindset remains as the ultimate challenge. Kicking off with some positive energy and enthusiasm only seemed fair on the speaker front, as Dale Sidebottom confirmed that to be well you must lead well. “We need to tell people what they mean to us. Don’t buy green bananas and put them aside. Buying green bananas is the same as suppressing all of the things that are important in your life,” Dale said.
