We wanted to break down exactly what this innovative product does and how you and your clients can benefit from it. In short, healthier hair and more colour changes equals a happy client that can explore their look without the damage. Still not sure? Let’s look at the science. The key to INOA is in the revolutionary Oil Delivery System which transports colour pigment to the hair fibre without the damaging effects of ammonia, providing respect for the hair and scalp with an exceptional colour result. The researchers took the product to the people, and after testing 408 women and 489
“L’Oréal Professionnel has finally figured out what stylesavvy clients have been dreaming of - drastic colour changes without the damaging effects to hair.” hairdressers with the INOA technology, hair quality visibly improved, colour after colour. The ammonia-free, odourless INOA allows you to lighten the hair up to three levels, darken hair and perfectly cover grey hairs all while respecting the scalp and hair fibre. Not only was the colour result achieved but the hair actually became healthier. L’Oréal Professionnel has fi nally figured out what style-savvy clients have been dreaming of - drastic colour changes without the damaging effects to hair, hence why the likes of Dannii Minogue and Alexa Chung have quickly hopped on board as ambassadors for the brand. “Looking back, there’s not many colours I haven’t been and I love that L’Oréal Professionnel can continue to transform my hair wardrobe with no damage colour”, Dannii said. With such pertinent technology created by hair revolutionaries at L’Oréal Professionnel, your clients can fi nally change their hair colour like they change their makeup. True versatility has fi nally arrived. www.lorealprofessionnel.com.au Photography by Ben Vella, Shoot Everything * Colour after colour, hair quality is visibly improved; consumer test, Europe, 408 women & 489 hairdressers
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