TECHNOLOGY
How to generate online leads during unprecedented times Key points for high-quality lead generation and getting your company in front of the people who want your services. Words Sonny Ahuja
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highly optimised lead generation system can help your cleaning and restoration company drive sales and stay competitive even in a market where customers have multiple choices to pick and choose from. In addition, you also face two major challenges: Your customer journey is continually evolving. They are very aware and self-educating, so they already know what they want and from whom they want it. Customers today actively seek brand experiences that meet their expectations. In fact, 73 per cent of customers are of the opinion that good customer experience can influence their decision to be loyal to a brand. An effective lead-generation strategy, however, can help you overcome these challenges while also delivering fantastic gains in the form of increased conversions and sales to drive business revenue. If you are looking for strategies to turbo-charge your lead generation, then consider the following.
GOOGLE MY BUSINESS Setting up your Google My Business account can effectively give you access to a massive pool full of potential leads. In the digital space, Google My business is like the yellow pages in the old days – 52 INCLEAN November / December 2020
it can connect you to customers who are looking for your services. The best way to generate leads for your cleaning and restoration business is to ensure that your brand is in front of potential customers in their exact moment of need. And Google My Business can do just this. Consider the following: Target customers based on location: Most customers use search engines such as Google to search for products and services, and most customers focus on proximity when making a buying decision. Using Google My Business will ensure your business shows up in search engine results pages (SERPs) and in Google Maps so that customers can quickly and easily find and locate your services. Highlight the right kind of information for customers to connect with you: By optimising important information such as your hours of operation, address, contact details, and reviews, you make it incredibly easy for customers to find and connect with your brand—regardless of the device they use to find you. Leverage the power of reviews: Reviews matter to your customers. So, when a prospect searches for nearby services, Google will display your business listing – with those power packed star ratings!