Hospitality February 2021

Page 16

DRINKS // Australian spirits

That’s the spirit While Australian spirits occupy a relatively small portion of the market, they’re leagues ahead of global players. WORDS Madeline Woolway

BEING ASKED TO name an Australian spirit brand is an easy task for local

bartenders: Four Pillars, Archie Rose and Mr Black are just a few of the brands that have

It would also be remiss to forget one

of the nation’s most iconic exports — Bundaberg Rum.

Yet, when it comes to market share,

catapulted to the top shelf in recent years.

Australian spirits make up a surprisingly

a handful of urban distilleries — many

In terms of quality, though: “We massively

Most major cities are home to at least

of whom dispense more than one spirit, whether gin, vodka, whisk(e)y, rum or

something else altogether — and regional centres are welcoming new makers, too. 16 | Hospitality

small slice of the domestic spirit market. over deliver,” says Sebastian Reaburn, bartender-turned-master-distiller for Grainshaker vodka.

In his role as a judge for the Royal

Agricultural Society’s Australian Distilled Spirits Awards, Reaburn has noticed a

trend. “We joke that if you get a silver at the Australian Distilled Spirits Awards,

you’re probably going to get a gold at the San Francisco Spirits Awards, which are

considered one of the world’s leading spirit competitions,” he says. “I think we can

compare ourselves to our sporting teams on a global stage; we’re small in number, but high in quality.”


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