DEVELOPMENT IHG opened the 180-key Holiday Inn and Suites Geelong in September
The price is right AMID THE INCREASED COST OF LIVING, CONSUMERS ARE SEEKING OUT QUALITY ACCOMMODATION OFFERINGS AT AFFORDABLE PRICES. HOTEL DEVELOPMENT EXPERTS SHARE SOME OF THEIR KEY FINDINGS ACROSS THE BUDGET, ECONOMY AND MIDSCALE SEGMENTS. ACCOR PACIFIC Lindsay Leeser, Chief Development Officer
As midscale and economy brands continue to prove a popular choice for travellers to city and regional destinations, interest from owners in Accor’s iconic Novotel, Mercure and ibis brands remains strong. These hotels offer travellers a blend of affordability and quality, meeting the demands of both leisure and business travellers. The key to their success lies in their ability to deliver a consistent and welcoming guest experience and a sense of local authenticity. Mercure Doncaster and Novotel Christchurch Airport are examples of this, contemporary midscale properties in convenient locations which give guests a great experience. In 2024, Accor will be unveiling Tribe Auckland. Tribe originated in Perth and is a popular midscale brand characterised by contemporary, innovative and boutique design. Following the successful openings of Tribe hotels Paris, London, Amsterdam, and Bali, this home-grown brand is growing its global footprint. Mantra, Australia’s largest hotel brand with 75 properties across the country, is renowned for having a great selection of hotels, resorts and spacious self-contained apartments in vibrant cities and favourite 56
HM The Business of Accommodation
Mercure Melbourne Doncaster takes an ultra modern approach to midscale holiday hotspots. Mantra Epping is a good example, located just 15 minutes from Melbourne Airport and with state-of-the-art conference facilities, this property provides comfort and convenience for long and short stays. By offering a quality guest experience at an affordable price and maintaining a commitment to sustainability, Accor is growing market share and setting a benchmark for the industry as a whole. The continued success of these brands signals a bright future for Accor in the hospitality landscape.
