TECHNOLOGY
A future-ready investment
Contactless technologies are streamlining guest experience
PRO-INVEST GROUP IS EMBRACING TECHNOLOGY AS PART OF ITS FUTURE-READY ACTION PLAN, PRO-INVEST GROUP DIRECTOR OF DIGITAL, DATA AND TECHNOLOGY, HOWARD PHUNG, EXPLAINS.
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s the technology landscape undergoes seismic shifts, Pro-invest Group is already ahead of the curve, rigorously piloting a number of initiatives that put us at the forefront of operational excellence and customer-centricity. Our investment strategy is no mere wish list; it’s a future-ready action plan that we’re actively implementing. Here’s a closer look at what’s on our tech radar.
AUTOMATION MEETS INTELLIGENCE
Robotic Process Automation (RPA) isn’t just a buzzword for us. It’s a well-oiled cog in our operational machinery, a strategic bet with enormous ROI potential. Alongside RPA, AI-driven data warehousing is another prime focus. By harnessing advanced data analytics, we’re not just storing data but turning it into actionable insights for real-time decision making.
SMART IS THE NEW GREEN
Our smart guest room energy systems are not merely pilot projects but are blueprints for the future of sustainable yet welcoming hospitality. We’re walking the tightrope between guest comfort and operational efficiency without compromising on either.
THE TOUCHLESS REVOLUTION
Digital transformation is no longer optional, and Pro-invest Group is leading the way. We’re pilot-testing several contactless technologies aimed at streamlining the guest experience from the bedroom to the bill. 36
HM The Business of Accommodation
Advanced data analytics can provide actionable insights for real-time decision making
THE AI VANGUARD
Generative AI is the hidden gem of our tech stack, a transformative force that we’re piloting several integrations into backend automation and customer service platforms. Think of it as the Swiss Army knife of AI, capable of tackling complex tasks and offering highly personalised customer interactions.
THE CLOUD COMMAND CENTRE
The Central Cloud Property Management System serves as our digital nerve centre, providing us with the scalability, real-time analytics, and operational coherence needed in today’s fragmented hospitality landscape. Our investment strategy, thus, is a judicious mix of operational excellence, innovative technology, and sustainable growth. It serves as a roadmap for not just what we plan to invest in, but also what we are actively turning into reality. n
