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Happy Booch Has Landed h
appy Booch, New Zealand’s first ever 100% natural kombucha-infused vodka, has been launched nationwide. A partnership between The Premium Liquor Co. and Good Buzz, Happy Booch is available in three flavours – Raspberry Lemon, Pineapple Mango and Lemon Ginger (all 4.5% ABV). Premium Liquor’s third edition to the low-sugar ready-to-drink market, following the successful launches of Sundown and Hint over the past 18 months, Happy Booch vodka kombucha is naturally low in sugar and made from 100% natural ingredients.
“There has been huge growth for kombucha-based beverages, both in New Zealand and around the world,” says Hamish Gordon, Premium Liquor Founder. “We’re thrilled to be part of this journey, collaborating with kombucha aficionados, Good Buzz, to launch Happy Booch.” Gordon says Premium Liquor and Good Buzz share the same passions and values in what they are aiming to achieve - creating innovative beverages that are made from natural ingredients, are naturally lower in sugar and made in New Zealand. “As the first charcoal-filtered premium vodka-based kombucha to launch in
New Zealand, those lucky enough to try Happy Booch can rest assured they are drinking the cleanest vodka infused with the best quality kombucha,” says Gordon. “Each bottle of Happy Booch contains vodka that is made from pure New Zealand water and whey that’s been triple-distilled, contains no additives, is gluten and GMO free and is then charcoal-filtered to remove any impurities,” he says. “The kombucha is also naturally fermented and brewed in the most traditional form.” Happy Booch is available in four-packs from liquor stores across New Zealand and at www.premiumliquor.co.nz RRP $15.99. n
THE SHOUT NZ | AUGUST 2019 | 7