GIFTGUIDE Winter 2022

Page 16

The gift flick co-founders team (L-R) CEO Nathan DeRozario, CTO Tomo Tomo, CMO Helen Marsh and CCO Alvin Webster.

personal UP CLOSE &

T

We chat to gift flick co-founder Helen Marsh about the innovative digital concept and how retailers can be part of this virtual gifting experience.

he Covid

selling even after their shipping

creative new way for consumers

pandemic caused

window has closed. And,

to reveal physical gifts through a

a lot of havoc

of course, in situations like

personalised digital experience.

and heartache for

lockdowns it means customers

“Our goal is to make online

many people and businesses,

can digitally personalise, ‘wrap’

gifting simple, enjoyable

however, it also inspired some

and send gifts to friends and

and meaningful for everyone

fantastic business ideas such

loved ones they are unable

including gifter, recipient and

as gift flick, an innovative

to see.

retailer,” she explains.

ecommerce plugin that enables

Helen Marsh, gift flick co-

consumers to virtually send any

founder and CMO, says the

the focus on the thoughtful

product or gift voucher in an

aim is to remove the anxiety of

selection and the relationship

e-tailer’s store.

‘shopping before the shipping

between the gifter and the

window cut-off date’ and

receiver and leaves the retailer’s

replace that with a positive,

logistics company to deal with

For seasonal gifting occasions this means retailers can keep 16

giftguideonline.com.au

“The gift flick experience puts


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
GIFTGUIDE Winter 2022 by The Intermedia Group - Issuu