The gift flick co-founders team (L-R) CEO Nathan DeRozario, CTO Tomo Tomo, CMO Helen Marsh and CCO Alvin Webster.
personal UP CLOSE &
T
We chat to gift flick co-founder Helen Marsh about the innovative digital concept and how retailers can be part of this virtual gifting experience.
he Covid
selling even after their shipping
creative new way for consumers
pandemic caused
window has closed. And,
to reveal physical gifts through a
a lot of havoc
of course, in situations like
personalised digital experience.
and heartache for
lockdowns it means customers
“Our goal is to make online
many people and businesses,
can digitally personalise, ‘wrap’
gifting simple, enjoyable
however, it also inspired some
and send gifts to friends and
and meaningful for everyone
fantastic business ideas such
loved ones they are unable
including gifter, recipient and
as gift flick, an innovative
to see.
retailer,” she explains.
ecommerce plugin that enables
Helen Marsh, gift flick co-
consumers to virtually send any
founder and CMO, says the
the focus on the thoughtful
product or gift voucher in an
aim is to remove the anxiety of
selection and the relationship
e-tailer’s store.
‘shopping before the shipping
between the gifter and the
window cut-off date’ and
receiver and leaves the retailer’s
replace that with a positive,
logistics company to deal with
For seasonal gifting occasions this means retailers can keep 16
giftguideonline.com.au
“The gift flick experience puts