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The recent pandemic has been a catalyst for people to seize the moment and start their own business, whether it was out of necessity or they saw a gap in the market.
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Above: Nourish papercut spiritual artwork from Contoura Cuts
16 giftguideonline.com.au
ith hand sanitisers set to become part of the new normal as we are navigating our way out of Covid, new start-up Shmoist has introduced a hand sanitiser and moisturiser in one. Aiming to disrupt a traditional category through innovation and design, Shmoist is a sleek designed, high-quality fragranced product that not only does its job to remove harmful germs but smells incredible and moisturises your skin simultaneously, says co-founder Dionne Taylor, who
spotted a gap in the sanitiser market during the past year. “With sanitising a daily ritual for everyone and a habit that’s here to stay, there was an opportunity to create a product that not only provides a safe sanitising solution but a beautifully smelling and moisturising one too,” she explains. Taylor says she wanted to up the cool factor in sanitising and improve on the most common complaints people have about sanitiser—the smell and the drying factor on our skin.
“The top three complaints people have about sanitiser is the smell (too alcoholic), the fact that it’s very drying on our skin and it’s just not cool. So, we set out to rock the sanitising industry and lead with fragrance—we’ve custom designed six fragrances, added moisturising agents to the mix, packed it up in a cool bottle and box, and we’ve launched to market in March 2021. “We wanted to create a name that could become a verb, such as ‘Shmoist me, my hands need cleaning’, for example.