GIFTGUIDE Autumn 2021

Page 54

ONLINE nation

E-commerce has proven to be a key driver to maintaining and even boosting business in 2020, with the majority of Australians now shopping online and a third preferring to shop online more than before the pandemic.

T

he e-commerce

Analytics reveal that

“Covid-19 has changed

market in

e-commerce payments in

consumer buying behaviour as

Australia has

Australia are estimated to grow

they are increasingly switching

been on a high

by 13.9 per cent in 2020 to

from offline to online channels,”

growth curve during the

reach $52.2 billion, as wary

Shivani Gupta, banking and

past few years. The Covid-19

consumers stayed home and

payments senior analyst at

outbreak is further set to drive

used online channels to avoid

GlobalData, comments.

the e-commerce sales in the

physical contact. The trend is

country at an annual growth rate

likely to continue and as a result,

and closure of many brick and

of 10.3 per cent between 2020

e-commerce sales in Australia

mortar stores, shoppers had to

and 2024, according to data and

are expected to reach $77.1

embrace online channels for

analytics company, GlobalData.

billion in 2024.

day-to-day shopping.”

54  giftguideonline.com.au

“With social distancing rules


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