ONLINE nation
E-commerce has proven to be a key driver to maintaining and even boosting business in 2020, with the majority of Australians now shopping online and a third preferring to shop online more than before the pandemic.
T
he e-commerce
Analytics reveal that
“Covid-19 has changed
market in
e-commerce payments in
consumer buying behaviour as
Australia has
Australia are estimated to grow
they are increasingly switching
been on a high
by 13.9 per cent in 2020 to
from offline to online channels,”
growth curve during the
reach $52.2 billion, as wary
Shivani Gupta, banking and
past few years. The Covid-19
consumers stayed home and
payments senior analyst at
outbreak is further set to drive
used online channels to avoid
GlobalData, comments.
the e-commerce sales in the
physical contact. The trend is
country at an annual growth rate
likely to continue and as a result,
and closure of many brick and
of 10.3 per cent between 2020
e-commerce sales in Australia
mortar stores, shoppers had to
and 2024, according to data and
are expected to reach $77.1
embrace online channels for
analytics company, GlobalData.
billion in 2024.
day-to-day shopping.”
54 giftguideonline.com.au
“With social distancing rules