FMCG Business October 2021

Page 27

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FRESH NEW TASTE FOR SUMMER PLATTERS This October, Rutherford and Meyer introduce a fresh new flavour to New Zealand’s favourite fruit paste line up – Fig & Orange. Combining a hint of zesty citrus with the indulgent sweetness of fig it is a beautifully balanced combination that screams summer entertaining. Jan Meyer, owner and fruit paste pioneer explains, “we are seeing so much love for our fig paste at the moment, so it was a no brainer to bring an inventive new combination that celebrates the wonderful flavour of fig with the freshness of orange to create something new and delicious!” Fig & Orange pairs perfectly with all kinds of soft and goats’ cheeses. Then top the flavour explosion off with one of Rutherford and Meyer’s range of artisan crackers and your entertaining platter is complete! Whether it’s their classic gourmet or rice wafers to highlight the cheese and paste combo, or the uniquely NZ range of Love Local oat crackers – it’s the ideal way to impress your friends or just reward yourself. Made from 100% natural, dairy-free, gluten-free, and vegan friendly ingredients it is this summer’s must-have platter addition. Contact for enquiries.


GET YOUR BBQ SIZZLING WITH HELLERS Hellers are known to get Kiwis’ lives sizzling over the summer months on their backyard BBQs. True to form they are injecting some exciting flavour into your summer favourites. As a part of the Hellers Craft burger range they’re introducing a Hot & Spicy Burger and an Angus Cheese & Bacon Burger. These are full of flavour and will have you lining up for seconds! You will also be served up three new tasty Koftas, in a convenient 6-pack you can pick from Greek Lamb, Teriyaki Beef or Satay Pork. These are the ultimate short cut, quick cook and super versatile. Finally, Hellers have two new fresh sausages which are sure to pack a punch, Angus Beef & Garlic and Chorizo Breakfast Sausages. With these flavoursome range extensions there’s a BBQ solution for everyone!

Marketing Manager Brydon Heller says, “this season it’s all about flavour and products which give you a number of meal options, watch out for some great meal inspiration coming your way from some of our favourite Kiwi chefs and butchers on social media. “These will be some of your consumers’ favourite BBQ options this summer. With such easy and quick to cook solutions we’ll all have more time to relax in the sun because Hellers has done the hard work for you! These tasty picks will be on shelves in your butchery section from 8th November 2021 and supported with a mix of print, social and instore demonstrations as part of the campaign.” For more information contact your local Hellers representative. Phone: 0800HELLERS(453 3377), email: . FMCG BUSINESS - OCTOBER 2021


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