category insights
Snack trends Healthy options and ready-to-eat snacks are driving sales.
Natural, healthy and ready-to-eat snacks are trending. Nibblish for example has introduced an innovative mixed berries variant to their snack range. The mixed berries are gently baked, offering a fresh and exciting way to savour the natural flavours of strawberries, cranberries, blueberries, and blackcurrants. Like all Nibblish fruit snacks there are no added sugars or chemicals, offering a convenient product that doesn’t compromise on taste.
Sweet As Popcorn Wilson Consumer Products markets and distributes three market leading brands in the popcorn category: Pop’n’Good and Sweet As (ready-to-eat popcorn) as well as ACT II (microwave popcorn). “Pop’n’Good is the number one ready-to-eat popcorn brand in New Zealand and is popped locally in Te Awamutu,” says Susan Harvey, Marketing and Business Development Manager. Pop’n’Good popcorn is air popped, gluten free and is the perfect little snack for the whole family to enjoy. Harvey explains: “We are pleased to be continuing our support of the Pop’n’Good brand with marketing activities including TV, radio, and events. This year the nation’s favourite Christmas party, Coca‑Cola Christmas in the Park, is on again and Pop’n’Good is proud to be a sponsor of this event. Coca‑Cola Christmas in the Park will take place in Christchurch at Hagley Park on November 25 at 7.30pm, and in Auckland at The Domain on December 9 at 7.30pm. “The Pop’n’Good brand has a strong 27.9% share of the total popcorn market and is growing at 5.9%.” She adds: “Sweet As popcorn, is the number one premium ‘wet-popped’ popcorn brand in New Zealand and is batch made. We are pleased to announce new packaging which features wider 16
FMCG BUSINESS - NOVEMBER/DECEMBER 2023
‘handful friendly’ bags on selected products. We have also made our products easier to fit on shelf by reducing the carton size for selected lines. “Due to overwhelming customer demand, we are delighted to be bringing back our Christmas limited edition Sweet As Gingerbread popcorn again this year – get it while you can! Sweet As has 8.0% share of the total popcorn market and is also growing at +1.2%. “ACT II is the number one microwave popcorn brand in New Zealand which has 29.2% share of the total popcorn market and is growing +16.7% . “ACT II is the perfect companion for watching movies and snacking at home. Nothing beats the taste and experience of making fresh popcorn at home and the aroma of the of fresh hot popcorn,” says Harvey. Circana Pop n Good Popcorn dollar share of total popcorn, dollar growth YA% MAT to 20/8/23. Circana Sweet As dollar share of total popcorn, dollar growth YA% MAT to 20/8/2. Circana Act II dollar share of total popcorn, dollar growth YA% MAT to 20/8/23.
“Sweet As popcorn, is the number one premium ‘wet-popped’ popcorn brand in New Zealand and is batch made.” Susan Harvey, Marketing and Business Development Manager
