HEALTH & WELLNESS What’s driving sales in the personal care category this summer? Local suppliers share their news. Aotearoa’s most endangered birds will be the champions when consumers purchase a recently released Limited Edition ecostore Hand Wash. According to Forest & Bird, about 80% of New Zealand’s native birds are in trouble and some are at risk of extinction. As a proudly Kiwi company, ecostore wants to help turn this statistic around. That’s why they’re making some noise for New Zealand’s Underbirds, those birds lesser known by the public with less than 250 of each species remaining. ecostore will donate 50 cents from every Limited Edition Hand Wash to Forest & Bird, New Zealand’s leading independent conservation organisation, so they can keep protecting New Zealand’s native birds and their habitats. The donations will help Forest & Bird carry out greater predator control from rats, stoats, and possums. Further demonstrating their love of birds, the ecostore team designed each bottle 34
FMCG BUSINESS - NOVEMBER/DECEMBER 2021
featuring one of three Underbirds illustrations by artist and group CEO of ecostore, Pablo Kraus – Kakaruia, Tuturuatu, and Kakī. Kraus is excited about the opportunity to act on an issue close to his heart. “We’re proud to use our voice to raise awareness of the decline of our precious native species. By supporting Forest & Bird in their conservation efforts, we’re keen to inspire Kiwis to protect and restore Aotearoa’s wildlife and wild places.” Each of the Underbirds represent the variety of native habitats in Aotearoa – forest habitats, wetlands and offshore islands. Climate change and native habitat loss are huge threats for native birds (and for people). When rivers, forests, and oceans are healthy, both native birds and people will thrive. Kraus says, “These nationally critical native birds have beautiful voices, yet they’re at risk of falling silent.
