SWEET TREATS Fresh flavours, fun, share packs, indulgence and premium products are some of the key trends in chocolate and confectionery this year. Ken Davis, Senior Client Manager at DKSH told us that Lindt continues to drive the innovation in the Boxed Chocolate category with a fantastic new mainstream recipe. “Lindt Boxed Chocolates are growing at 9% ($ value QTR in TKA to 23/1/22 IRI data),” he says. “Lindor Milk Salted Caramel launched on January 24th just in time for Valentine’s Day. But in March, Lindt will be launching into the super-premium blocks space meeting consumer needs with a new luxuriously indulgent range to improve the category average selling price. “Consumers are looking for products that are sensorially rich to eat, leaving them feeling satisfied, like they’ve treated themselves with a high level of inclusions and texture on-trend,” says Davis. Lindt Les Grandes blocks are an indulgent satisfaction of roasted nuts and Swiss Lindt chocolate. The Lindt’s Master Chocolatiers have created these masterpieces using whole nuts, roasted to perfection in-house for absolute freshness. The addition of caramelised nut pieces provides richness and crunch - blended with finest Swiss chocolate, absorbing the stunning roasted nut flavour, making this a true delight! Davis says consumer feedback included: “These are amazing”; “My alltime favorites”; “OMG these are delish”; “Best EVER!!”; “Finally, a white chocolate nut option!” The iconic Lindt Gold Bunny is also back in store now, celebrating his 70th birthday but be quick and “catch him before he’s gone,” says Davis.
Perfect for sharing... Queen Anne Chocolate Fish Bites The success of the premium Queen Anne Chocolate Fish 50g range created an opportunity for a ‘bite sized’ chocolate fish, to add value in the Share Pack sector of the Chocolate Confectionary Market. Queen Anne Chocolate Fish Bites 170g launched strongly, with national distribution by the end of 2021, despite the challenges of a COVID impacted retail environment. Appealing visual graphics on these boxed products support both 22
FMCG BUSINESS - MARCH 2022
Gifting and Impulse purchase. Queen Anne Chocolate Fish Bites offer the consumer several benefits: New Zealand made, gluten free and natural flavours and colours. There are two variants in the 170g range - the #1 selling Dark Chocolate Raspberry Marshmallow Fish Bites and the iconic Milk Chocolate Strawberry Marshmallow Fish Bites. “The Dark Chocolate Raspberry Marshmallow Fish Bites 170g now has the highest ROS over all our everyday boxed products,” says Managing Director Sarah Adams. “With the success of the Chocolate Fish Bites we are exploring range extension opportunities,” Adams says. To facilitate the year-on-year brand growth, Queen Anne is moving into larger Christchurch manufacturing premises in mid-2022. “Queen Anne continues to contribute to the confectionery category, growing more than four times faster than the category, at 11.1% in value vs 2.7% category growth (Nielsen MAT 02/01/2022),” says Adams. Contact your local Alliance Marketing Representative for further information on the Queen Anne chocolate range.
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