RISE & SHINE What’s new and driving sales in Breakfast Foods right now?
Shoppers are increasingly reaching for new, healthy breakfast options. Look out for innovation in convenience and smoothies, as well as low sugar, allergy-friendly, keto and ‘better-for-you’ products this year.
pure delish Key to pure delish’s success in premium breakfast for over 20 years, has been their ability to read and tap into what consumers want and what delights them, with products that not only meet those specific needs, but also taste delicious. Their portfolio delivers to what consumers desire the most: lower sugars, grain free, nutrient dense and clean ingredient labels.
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FMCG BUSINESS - MARCH 2022
2021 was no different, with the launch of their exciting new range of Local As granola’s, made from 100% NZ grown ingredients – supporting local growers and suppliers in, what has been, for many, some quite challenging market conditions. With a portion of profits going to support the amazing conservation work of the Forest Life Force Trust, protecting some of NZ’s most precious species, to the collaboration with Taranaki based up-and-coming artist Catherine Marion on the eyecatching packaging. Filling the void for what consumers want, has always been the forte of pure delish and why they have remained market leader for so long. “Authenticity, integrity, traceability, sustainability - these are just some of the things New Zealanders are becoming more passionate about when choosing what products to spend their precious, hard-earned money on. Having a great product is no longer enough, consumers increasingly want to feel good about the products they choose, they want to feel like they are contributing in some way to the greater good,” commented Jodi Reddell, General Manager. Ahead in 2022, pure delish have some new and exciting breakfast products launching along with a fresh new packaging look that will start rolling out in the coming months. These breakfasts
