Page 16

[ feature ]

QUICK & EASY DOES IT

Convenient meal solutions are flying off the shelf. Easy meals are increasingly popular with busy families and time-poor shoppers and Hellers is right on trend with several new products launching in February and March. Marketing Manager Brydon Heller says: “Hellers is New Zealand’s butcher, and as such, we have a wide range of family favourites for all meal occasions. We’ve been working hard on crafting new products that are easy and quick to cook, taking the hard work out for our consumers.” “Hellers new Short Cuts range of products are there to make life a bit easier, and dinner a lot yummier. The first products to launch are four new quick cook sausages in delicious flavours, that go from pack to plate in under 10 minutes. Choose from Jalapeno & Cheese, Smokey Chorizo, Caramelised Onion or Classic Pork – the smart way to tasty!” “We’ve also added flavour to the meatball category, with three new products that pack a tasty punch. Italiano, Smokey Bacon Cheeseburger and Great Balls of Fire are our top flavour picks. These meatballs are quick to cook, super versatile and will energise the meatball category.”

“Hellers new quick cook sausages and tasty meatball ranges will be supported by an extensive marketing campaign including instore demonstrations, TV, social media and instore support,” says Heller. He explains the current trends: “Our shoppers are looking for ‘time or effort savers’ with 84% of consumers preferring to choose ‘easy to prepare’ meals (Mintel Global Consumer, July 2020). Hellers has listened - delivering tasty, versatile products from one of New Zealand’s most trusted brands. For more information please contact your local Hellers representative: ph 0800 HELLERS (4533377), info@hellers.co.nz

Plant-based options Tim Campbell, Category Manager at Foodstuffs South Island says: “The greatest activity is still in the plant-based space, with a lot of innovation in the format for plant-based options. The Vegan Mince and Cheese Pie from Dad’s Pies launched strongly and has been regarded by some as comparable to the ‘real thing’, and their vegan Butta Chick’n style is also on the way. FoodStarter 2019’s winner, Fernando Gutierrez and his awardwinning vegan sausages, Ananda Simply Wholefoods, are now stocked at all South Island New Worlds. We’re watching this space closely and are looking forward to seeing how his product continues to help grow the category. There was also a range of sliced ‘meat’ style products from Tofurkey with ham-style and chicken-style slices brought to trade late last year. “Market leader Bean Supreme has also kept the innovation coming in their range of sausages and patties, while NZ company Chalmers Organics has also continued to release new vegan products under their Tonzu and Zenzo brands.”

Cater to ALL your consumers…

“HELLERS NEW QUICK COOK SAUSAGES AND TASTY MEATBALL RANGES WILL BE SUPPORTED BY AN EXTENSIVE MARKETING CAMPAIGN” 16

FMCG BUSINESS - MARCH 2021

Farmland Foods can help cater for convenient lunch and meal solutions for school, work, and home. There is a range of conveniently sliced and shaved prepackaged meats to suit all tastes and occasions. If you have fond memories of Luncheon sandwiches as a kid, then you’ll love Country Pride Ham and Chicken Luncheon 200g. Created from a closely guarded family recipe, using real ham and chicken, blended to deliver a superior taste and texture…just like it used to be. Along with the family classic luncheon is Country Pride Shaved Leg Ham 200g, giving customers another affordable option for filling the kids lunch boxes. Lunch Club brings innovation to the pre-packed ham category, from the ever-popular Champagne Ham to more unique and delicious flavours including Maple Ham, Bell Pepper and Cracked Pepper Ham. “The range will be sure to please your taste buds, with real flavour dispersed throughout the meat, not just around the slice," says Brand Manager Steven Young. “The flavours were developed to bring real taste and a point of difference to the category, whilst making sure they are appealing to a wide range of taste buds including kids.” The Just Cut range has six variants of prime quality sliced deli meats including Hot Pork, Glazed Ham, Roast Beef, Pastrami, Hot Beef and