BETTER-FOR-YOU BREAKFAST New Zealanders are increasingly looking for new, healthy alternatives for their favourite foods. Holly Lloyd, Category Manager at Foodstuffs South Island explains the emerging trends: “In Breakfast we are still seeing growth in Granola and suppliers are continuing to bring out new flavours to keep their range fresh. “There is an increase in innovation in the convenience, on the go space with a large focus towards smoothies. Like many other categories ‘better-for-you’ is a trend we are seeing and suppliers are providing options for this, especially with diets like keto, grain free and vegan on the rise,” says Lloyd.
Hubbards’ diverse range Marketing Manager Amanda Howe told FMCG Business: “Hubbards is a well-known, well trusted Kiwi brand with a purpose to inspire invention and possibility, spreading the Kiwi mentality for ingenuity and can-do through ongoing innovation of great tasting breakfast creations! “The Total Breakfast Cereal category is worth $321m up 6.2% on previous year, within that Muesli at $73.2m continues to grow at 6.95% vs LY. Hubbards offers consumers a diverse range of breakfast food including a presence across all categories, providing delicious products for all shoppers. From Simply, the Originals and Outward Bound to our extremely 12
FMCG BUSINESS - MARCH 2021