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CARBON ZERO CERTIFIED PLANT-BASED PRODUCTS This month’s finalist in the FMCG Business Product of the Year awards is the Let’s Eat range of plant-based Burger Patties, Tasty Tenders and Golden Nuggets. The plant-based craze is flourishing in our frozen food aisles and this convenient product range is right on trend. Let’s Eat has recently been made a Toitū net carbonzero certified product, which means it is New Zealand’s first carbon net-zero plant-based protein range. Let’s Eat Brand Manager, Tarryn Appleby, says this gives consumers even more reason to add these delicious products to their meal times. “We know that nearly 50% of Kiwis have switched to sustainable alternatives, plus with more than 6 in 10 Kiwis having tried or interested in trying plant-based meat products, we’re confident we’re meeting a real
“LET’S EAT HAS RECENTLY BEEN MADE A TOITŪ NET CARBONZERO CERTIFIED PRODUCT.”
consumer demand,” she says. Since launching in 2020, the locally made Let’s Eat range has seen excellent sales growth. This just goes to show that New Zealanders are certainly eating less meat, and in turn seeking out plant-based alternatives at the check-out. But many Kiwis are also conscious of the wider environmental effects of food production. Tarryn Appleby, says “we’re proud to be leading the charge by offering a range of delicious, locally made plantbased products that are now also carbonzero certified. It’s all about listening to consumer needs and providing innovative solutions.” Let’s Eat also took out the Below Zero Award in the New Zealand Food Awards 2021, which are powered by Massey University. For more information visit www.letseatplantbased.co.nz
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Do you have a Hero product that stands out from the crowd?
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FMCG BUSINESS PRODUCT OF THE YEAR If there’s a tasty tastebud teaser, NPD rockstar, or best seller
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‘Product Of The Year’ - we’d love to hear from you!
PRODUCT OF THE YEAR
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in your portfolio that deserves to be crowned We’ll showcase some of the finalists in upcoming issues and reveal the FMCG Business Product of the Year later in 2022.
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To find out more on how to enter please email: trubanowski@intermedianz.co.nz FMCG BUSINESS - JUNE 2022
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