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DRINKS Local suppliers share their news, product launches and best sellers.
Health and wellness, low caffeine and decaf options are among the top trends in tea and coffee right now.
Everybird Half-Caf opens up the coffee category New specialty coffee brand, Everybird, has launched a blend designed to tackle 3pm slumps, caffeine jitters and late-night study sessions. It’s called Half-Caf and it’s shaking up the coffee aisle. Made with a 50/50 blend of decaf and well… caf, it has just enough oomph to give consumers a little boost but not so much that they’ll be up all night. Not only does Half-Caf lend itself to a range of new coffee occasions, it challenges the idea of decaf entirely, delivering a bold, chocolatey flavour profile that doesn’t taste like decaf at all.
“Half-Caf offers a mid-point that appeals to both decaf and conventional coffee drinkers,” says Brand Manager, Sam Taylor. “It’s opening up the category and hitting a niche that hasn’t yet been explored in NZ grocery.” Unlike many other decaf products in the market, Half-Caf is decaffeinated without the use of any chemicals. It’s processed by Swiss Water® who use only time, temperature and water to remove the caffeine. While Half-Caf is a seemingly new concept in NZ, it’s been growing in popularity internationally. Sam Taylor suggests it may already have an underground following here in NZ. “When we were developing the blend, we started hearing from all these people who were secretly making their own Half-Caf at home. It cemented the idea that there was a need for something in-between decaf and a fully-caffeinated coffee — and we’re only too happy to give the people what they want.” everybird.co.nz hello@everybird.co.nz
Dilmah “Our brand, Dilmah is celebrating 30 years in New Zealand this year,” says Nicole Campbell, Head of Sales & Marketing – Dilmah NZ Ltd. “Although we have changed our look in recent months, the great taste, natural goodness and ethical purpose have stayed true to our Founder’s pledge made 30 years ago – to offer the finest tea, with quality and integrity.
“HALF-CAF OFFERS A MIDPOINT THAT APPEALS TO BOTH DECAF AND CONVENTIONAL COFFEE DRINKERS” EVERYBIRD BRAND MANAGER, SAM TAYLOR 22
FMCG BUSINESS - JUNE 2022