PLANT POWER Vegan and vegetarian products are in hot demand. Since the launch of their Pams plant-based range late last year, the Foodstuffs team have been adding new products and solutions to help Kiwis make healthier and more sustainable dinner choices. “Whether you’re participating in meat-free Monday or are just looking for more plant-based alternatives, Pams new range makes it easy and convenient to make positive choices for your family, your planet and your lifestyle – without breaking the bank,” says Emma Wooster, Head of Co-operative Public Relations for Foodstuffs NZ “For customers entertaining guests we have a selection of delicious plant-based dinner options perfect for the barbie. From plant-based sausages and crumbed chicken tenders to falafel burgers, there’s something delicious for everyone to enjoy. “For those looking for a quick and simple meal solution, Pams offer a fantastic range of vegetarian ready-to-eat meals which includes a creamy tomato pasta bake, a plant-based lasagne, a vegetable korma and rice and even a vegetable butter curry,” says Wooster.
Spoilt for choice Simplot NZ is answering the call from consumers in search of quality, tasty plant-based products, by delivering a strong innovative pipeline over the past 12 – 24 months. 14
FMCG BUSINESS - JUNE 2022
Birds Eye’s Plant Based range, which launched into market nine months ago with five products, has quickly become a consumer favourite with the brand growing to 13% RSV share of the category in the latest quarter*. The successful Birds Eye frozen Veggie Rices range has also recently expanded into meal base solutions with the new Veggie Rice Taste Creations range. Both the Veggie Rice Risotto and Veggie Rice Fried Rice Style offer consumers a fully seasoned veggie dish to enjoy on their own or with a favourite protein. “With the frozen carbohydrate replacements segment growing at 60% RSV and Birds Eye ahead of this at 280% in the latest year**,