GOOD
EGGS Local egg suppliers share their news and trend forecasts.
Morning Harvest & New Day egg brands are here to stay! Despite a recent shareholder change, the Morning Harvest & New Day egg brands are here to stay and are as strong and available as ever. There has been no name change. Both brands are nationally available to all stores throughout New Zealand. Produced and supplied by our cooperative of 100% NZ-owned, regionally-based, family farms, both brands are packed with locally-produced, fresh, quality eggs and delivered with reliability and care by your local family farm. General Manager Susan Bamfield explains: “As members of Independent Egg Producers Co-operative Ltd (IEP), NZ’s #2 egg producer, many of the farms have been in the same family for generations. As a result, an ongoing passion for time-honoured tradition coupled with
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FMCG BUSINESS - FEBRUARY 2021
modern farming technology, ensure eggs of not only excellent quality, but also representing ‘local’, ‘community’ and ‘provenance’ are packed into every carton and tray. With consumers actively trending towards these attributes, Morning Harvest and New Day brands are growing year on year (+7% & +35% by volume respectively, MAT 3/1/21), and at the same time, providing employment for hundreds of people collectively across multiple regions of provincial New Zealand. “In addition, Morning Harvest & New Day eggs are stamped in accord with the ‘Trace My Egg’ compliance stamping programme (www.tracemyegg.co.nz), allowing consumers to identify the exact source farm of each individual egg.” To place your orders or for further info please contact 0800 787 327 or email info@independenteggs.co.nz
