FMCG Business June-July 2025

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The online channel has experienced exceptional growth in recent years and is set to remain the fastest-growing retail channel globally through 2029. IGD’s latest Online Retail Trends Report reveals that this growth will add $164 billion in sales, bringing the channel’s total to $646 billion by 2029. It is also expected to gain the most market share of all grocery channels, increasing by 0.5% to reach 6.3%. The report highlights that Asia will lead in absolute sales growth, but Australasia will see the fastest growth rate.

There are so many new and exciting developments to watch in our fast-paced industry. This edition of FMCG Business brings you new product launches, such as the amazing SACRO drink innovation on our cover, plus category insights, data from Circana, social media tips, legal advice and much more.

It was an honour for me to be among the Outstanding Food Producer Awards judges again this year and I discovered some exquisite new treats among the medal-winning products. We bring you a taste of New Zealand’s Finest on pg 38-40. Enjoy exclusive highlights from the NZ Champions of Cheese Awards and the AACS study tour in this issue, plus event snapshots from our people Out & About on pg 50-51.

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ON THE COVER

Sacro is redefining how New Zealanders approach alcohol recovery and social well-being. Light, crisp, and carbonated, Sacro is a premium recovery beverage formulated to support faster, more restorative recovery with just 28 calories per serve, no artificial colours, flavours, stimulants or sweeteners. Find out more on pg 12.

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Plan to double NZ’s export value

Trade and Investment Minister Todd McClay travelled to Europe recently to advance New Zealand’s trade and investment interests.

Minister McClay visited Switzerland, Paris, and Brussels for high level ministerial and business meetings.

In Switzerland, he attended the first in-person meeting of a new pro-trade group with ministers from UAE, Singapore and Switzerland, where he focused on removing trade barriers and the promotion of paperless trade.

In Paris, he attended the annual OECD Trade Ministers, a CPTPP ministers discussion, ACCTs Ministers meeting, and a WTO Mini Ministerial meeting. He also held discussions with ministers from

Canada, China, India, Indonesia, Saudi Arabia, USA.

He undertook a bilateral French programme and met the French Minister responsible for Trade.

In Brussels, Mr McClay held talks with EU Commissioner for Trade, the Commissioner for Agriculture and Food, and EU Vice President responsible for sustainability. He also spoke at an event to mark the first year of the NZ EU FTA.

“One in four Kiwi jobs depend on Trade, and strong trade relationships mean more opportunities for New Zealand.

The Government is committed to the ambitious goal of doubling exports by value in the next ten years to deliver higher-paying jobs for all New Zealanders,” Mr McClay said.

The Warehouse appoints Group CEO

The Warehouse Group (TWG) Board has announced the appointment of Mark Stirton, currently Group Chief Financial Officer, as Group Chief Executive Officer, effective 1 August 2025. Stirton joined TWG as Chief Financial Officer in April 2024 and has played a fundamental role in assisting the Interim Group Chief Executive Officer, John Journee in making the necessary changes to strengthen the Group’s performance.

TWG Chair Dame Joan Withers commented, “After a comprehensive search, we are delighted that Mark has accepted the Group CEO position. Mark’s understanding of TWG, his energy, drive to modernise, extensive retail experience and proven ability to deliver on the execution of strategy make him the ideal leader to accelerate the improvement program that we have underway.”

Prior to joining TWG, Stirton was the Chief Financial Officer at Mr Price Group, one of the largest retailers in South Africa, known for its strong performance and scale with over 3000 stores. In addition to his Chartered Accountancy qualifications, Stirton holds an MBA from the University of Barcelona specialising in business transformation.

and cost structure during his time as Interim Group CEO, and for agreeing to take on the role at a difficult and challenging time.

To ensure a seamless transition, John Journee will continue in his role as Interim Group CEO and Executive Director until 1 August 2025, before returning to the Board as a Non-Executive Director. Journee will not be considered to be an independent director for the following 12 months due to the proximity of his role as Interim Group CEO.

Dame Joan commended and thanked Journee for making immediate and effective changes to the organisation’s operating model, strategy

Stirton said he felt privileged to be assuming the key leadership position in one of New Zealand’s most iconic businesses. “The Warehouse is a much-loved brand and plays an important role in Kiwis’ lives. We need to build on our progress made to date to deliver further value for our customers, team members and our shareholders. Leading this transformation with our teams will be an honour, and I am committed to driving innovation, operational excellence, and enhancing our customers’ experience of our brands and products.”

Trade and Investment Minister Todd McClay with OECD Secretary General Mathias Cormann in Paris

Mark Stirton

Previously Sametaste. Sametrust.

NZ's Fastest Growing Baby Food*

Odi - A playful nod to "Optimal Daily Intake"

A premium offering delivering the highest profit per product

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– We're a purpose-driven brand on a mission to fuel the next generation with the very best nature has to offer. Using only premium wholefood ingredients, we deliver essential nutrients, without the need for additives or synthetic vitamins. Freeze Dried Nutrition Nutritionist Developed

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Say Goodbye to cable clutter with WalknTalk Magnetic Charging Cables

Keep your tech space neat, tidy, and tangle-free with WalknTalk Magnetic Charging Cables—where smart design meets everyday convenience. Whether you’re powering up at your desk, in the car, or on the move, these clever cables are designed to stay compact, coiled, and completely clutter-free.

Each 1.2-metre cable is built with a high-quality braided exterior for added durability, ensuring it can withstand daily use without fraying or breaking. The built-in magnets along the length of the cable allow it to snap together and stay neatly coiled, making it easy to store in your bag, car, or drawer without tangling. It’s the perfect solution for anyone who’s tired of wrestling with messy cords or pulling a knot of cables from the bottom of their bag.

Designed for speed as well as convenience, WalknTalk Magnetic Charging Cables support fast charging, so you can power up your devices quickly and efficiently. Available in a range of configurations—USB-A to Lightning, USB-C to Lightning, USB-A to USB-C, and USB-C to USB-C—there’s a magnetic USB cable to match almost any modern device, whether you’re using Apple, Android, or USB-C-enabled tech.

Ideal for busy professionals, organised travellers, and anyone who wants a smarter, neater way to charge, these cables combine functionality with innovation. Plus, with a 5-year warranty for peace of mind, you can trust WalknTalk to deliver reliable performance day after day.

Powered by patented magnetic technology, and available exclusively from Signature Marketing NZ, WalknTalk Magnetic Charging Cables are redefining the way we manage our tech.

You can get your own WalknTalk Magnetic Cable at any leading petrol station throughout New Zealand. www.signaturenz.com.

Best in season

Winter is here and consumers will seek out fresh produce to use in warming soups, roasts and casseroles. Pumpkin, kūmara, potatoes and carrots will be in high demand.

Vegetables like broccoli, celery, leeks, silverbeet, kale, and cauliflower will also be popular.

On the fruit front, kiwifruit is plentiful as are apples and pears. Tamarillos are starting to appear, offering a unique seasonal option.

New Zealand citrus is going strong, with Satsuma mandarins in good supply and lemons and Navel oranges nearing their peak.

Kūmara

To provide choice to consumers, retailers should stock as many kūmara varieties as possible including Orange (Beauregard), Red (Owairaka), Gold (Toka Toka) and Purple (Purple Dawn).

What to look for: Kūmara should be firm with smooth and unbroken skin.

Storage/handling: Store kūmara in a cool, dark place that is well ventilated. Unless cooked, do not refrigerate as this will damage the flesh and result in a bitter taste.

Nutrition: Kūmara is packed with nutrients including dietary fibre, vitamin C, folate, potassium and more.

Lemons

New Zealand lemons are available year-round, but the main season for harvesting is between May and December. As a staple fruit, these should be well-stocked and displayed throughout winter.

What to look for: Choose firm, heavy lemons with bright, smooth skin. Avoid any with green tinges as these are underripe.

Storage/handling: Store lemons under refrigeration and handle with care to maintain freshness.

Nutrition: Lemons provide a good source of vitamin C, which can support immunity and provide a range of other health benefits.

Parsnips

Parsnips will be plentiful throughout the winter with regular harvesting ensuring a fresh supply in stores.

What to look for: Fresher parsnips are bright white with smooth skin and no blemishes. They should be firm and snap when bent.

Storage/handling: Keep parsnips chilled and display in small quantities to maintain freshness. Rotate stock regularly.

Nutrition: Parsnips are a good source of

vitamin K, which helps build healthy bones and is essential for blood clotting.

Kiwifruit

The kiwifruit season is in full swing, with both green and gold varieties readily available. Green kiwifruit will remain in supply through to the end of the year, while gold is available until October. Take advantage of the abundance with large, eyecatching displays to draw in shoppers.

What to look for: Kiwifruit should be semi-firm without blemishes or soft spots

Storage/handling: New season kiwifruit may be quite firm, so allow time for conditioning before displaying. When stored at room temperature, firm Zespri kiwifruit will typically ripen in 2–3 days.

Nutrition: Kiwifruit provide a good source of vitamin C, supporting immune health and skin function. They also provide dietary fibre for healthy digestion and contain other nutrients that contribute to energy production and overall wellbeing, making kiwifruit a nutritious choice.

Brassicas

While they are available all year, brassicas like broccoli, cauliflower, cabbage and kale are often at their best during winter, representing good value for consumers. The brassica group of vegetables provide for large, attractive displays to encourage repeat purchases for healthy winter eating.

“The kiwifruit season is in full swing, with both green and gold varieties readily available.”

What to look for: Choose broccoli with tight green florets and firm stalks. The cut ends of the stalks should look fresh. Cauliflower and cabbage should be firm and tightly closed with no signs of dark spots or softness. Kale should be firm and crisp with a deep green colour.

Storage/handling: Where possible, display brassicas in front bins in your produce area. Provided you keep them hydrated and refreshed, they will last out of refrigeration during the cooler months.

Nutrition: Broccoli, cauliflower, kale and cabbage are all good sources of vitamin C, which supports healthy bones, teeth, gums and skin. Brassicas contain many other nutrients that help maintain good health.

Sobriety gains momentum

At a recent Circana Insights Circle event, I asked the room — a mix of industry professionals and CPG clients — how many had taken a break from alcohol over the past year. More than 80% of hands went up. It was a striking moment. Not just because of the number, but because of the confidence with which people raised their hands. A quiet shift is happening — not driven by abstinence, but by choice.

And I include myself in that. I took six months off drinking last year — partly to give my body a break, but mostly to stay clear-headed and focused. What surprised me was how easy it was. There are so many great alternatives now, and more importantly, the social expectation to drink has softened. You don’t need an excuse anymore, in fact it’s quite on-trend to say that you’re taking a break or have given up altogether.

We’re seeing this reflected in the numbers too. According to Stats NZ, the number of standard

drinks available per capita in New Zealand fell by 4.8% in 2023 and is down 10.6% compared to 2020. That’s a sharp reversal from the early pandemic years, when many of us leaned on alcohol to cope with stress and uncertainty. Now, the pendulum is swinging the other way. According to Southern Cross research, four in ten New Zealanders now consume no alcohol at all, and the average number of drinks consumed per week is below Ministry of Health guidelines. Curia Research also shows that 55% of New Zealanders have tried low-alcohol drinks, up from 49% in 2021.

So, what’s changed?

Health is now front and centre. Alcohol is increasingly seen not just as a social lubricant, but as a health decision. People are thinking about sleep quality, mental clarity, energy levels, and longterm wellbeing. From Dry July to wearable tech,

iStockphotos.com/Nicolas

we’re seeing a cultural reset around what “normal” drinking looks like. It’s no longer all-or-nothing — people are dipping in and out, choosing what suits them in the moment. That flexibility is a key part of what’s driving this shift. Younger generations are also leading the way – Gen Z in particular is drinking less than previous cohorts, viewing sobriety as part of the broader wellness mindset.

Grocery trends reflect the shift

The ripple effect of changing drinking habits is showing up clearly in grocery performance. Alcohol sales in supermarkets are down across the board. Total alcohol is down 1.9% in value and 4.0% in units in the year to March 2025. Wine continues to decline, with a 3.0% drop in value and 4.3% in units, while mainstream and premium beer are both sliding. But within that, some bright spots are worth watching. No-alcohol beer is up 10.4% in value and

11.9% in units — the only beer segment in positive growth. Heineken 0.0 leads the category with $5.2 million in sales, followed by Peroni 0%, Asahi Super Dry 0.0%, Speight’s Summit Alcohol-Free Lager and Garage Project’s Tiny But Mighty Hazy. Consumers clearly want alternatives that feel familiar — beer that looks and tastes like beer, just without the alcohol.

The same pattern is emerging in wine. No-alcohol wine is up 9.2% in value and 10.3% in units, while low-alcohol wine is also climbing, with a 6.8% increase in value. These are small segments, but the growth is real — and sustained. That said, they still make up just a fraction of total category sales. Zero-alcohol beer, for example, accounts for roughly 4% of total beer sales, so while the growth rates are impressive, the volumes are still relatively low.

Beyond beer and wine – spirit-style options find their place

The growth in low- and no-alcohol isn’t limited to beer and wine. Spirit-style drinks — products designed to mimic classic mixers like G&Ts or cocktails — are also gaining traction. In grocery, non-alcoholic spirits are now worth $5.6 million, with value sales up 18% and unit sales up 24% in the past year. Since 2021, the segment has nearly quadrupled in value.

Top-performing brands like AF, Elta Ego, and Pals are driving this growth, tapping into demand for sophisticated alcohol-free alternatives that still feel “grown up.” These aren’t just soft drinks rebranded — they’re premium-positioned, often with botanicals and complex flavour profiles that make them suitable for social occasions where people want the ritual of a drink without the alcohol content.

Where to from here?

The growth of low- and no-alcohol options is clear — but it’s the why behind the numbers that’s most fascinating. This isn’t just about substitution. It’s about changing values, changing habits, and changing expectations. People are being more intentional, more mindful, and more open to alternatives that simply didn’t exist a few years ago. But there’s still a lot we don’t know. Are consumers reaching for non-alcoholic beer because they want a one-for-one replacement? Or are they choosing sparkling water, kombucha, or simply skipping a drink altogether? Are they experimenting occasionally, or building new rituals entirely?

That’s why consumer research has never been more important. And that’s one of the many reasons why Circana has partnered with Growth Scope to bring liquor consumer and shopper insights to New Zealand. As the category grows, so does the need to understand the occasions, the motivations — and the gaps. Because while the volumes might still be small, the shift in mindset is anything but. Look out for more insights in the coming months.

Sources: Alcohol Available for Consumption, Stats NZ, Southern Cross 2024 Healthy Futures Research, March 2024 N=2000 Curia Research, October 2024, N=1000, Circana MarketEdge, Grocery, MAT 30/03/25

“ In grocery, non-alcoholic spirits are now worth $5.6 million, with value sales up 18% ”

Sacro: The smart solution for alcohol recovery

With over 10,000 cans sampled and counting, Sacro is redefining how New Zealanders approach alcohol recovery and social well-being.

Light, crisp, and carbonated, Sacro is a premium recovery beverage formulated to support faster, more restorative recovery with just 28 calories per serve, no artificial colours, flavours, stimulants or sweeteners and featuring a new key ingredient, DHM (Dihydromyricetin).

The idea sparked in 2020 by Ashlee Summers and Topasi Lata, two founders immersed in the health and wellbeing space, discovering a glaring omission in the market: no intelligent, ready-to-drink solution to support recovery after alcohol.

“There were functional beverages for sleep, energy, gut health and skin,” they noted. “But nothing that addressed one of the most common, socially accepted challenges: recovery from the after-effects of drinking.”

Noticing this gap in the market and seeing the early signs of a new category just beginning, they set out to create a clean, effective recovery beverage that addressed whole-body recoverydetermined to be at the forefront and leading as a market first.

Sacro’s innovative inclusion of DHM alongside electrolytes, B vitamins, and vitamin C, targets dehydration, inflammation, nutrient loss, and acetaldehyde build-up – delivering on all bases to support recovery and providing a world-first, alcohol recovery formula, made here in New Zealand.

Two years in development, even its name, Latin for “revival bone”, reflects the brand’s commitment to restorative wellness.

Now, as demand grows, Sacro is expanding into supermarkets, the petrol channel, liquor stores, and hospitality venues, becoming widely available, just in time for a busy social, high consumption season.

“Sacro’s innovative inclusion of DHM alongside electrolytes, B vitamins, and vitamin C, targets dehydration, inflammation, nutrient loss, and acetaldehyde build-up”

Having already made an impression at high-profile events as the perfect “in-betweeni”, a refreshing circuit-breaker for mindful drinkers, Sacro is redefining what it means to socialise well. Whether enjoyed before, during, daily, or after a night out, it’s a game-changer for conscious consumers seeking balance.

Their research led to DHM, a flavonoid found in the Japanese Raisin Tree, popular in Chinese medicine for its liver-supporting and alcohol-metabolising benefits. A newly discovered functional ingredient in the Western market, quickly growing its presence delivered mostly in capsule, gummy or pouch-liquid forms - proving the demand for a recovery solution is present.

Sacro exists to support the body’s recovery, with integrity. Because whilst alcohol isn’t going away, how we care for ourselves after consuming it, finally, has evolved and here we have a new staple in the fridge.

If you would like to request a sample pack or join those stocking Sacro, visit sacrobeverages.com or contact ashlee@sacrobeverages.com

New global wine giant emerges

Australian Wine Holdco Limited (“AWL”) – a consortium of international institutional investors – has announced the creation of Vinarchy, a new global wine company. ‘

Vinarchy combines the assets of wholly-owned Accolade Wines with the Australian, New Zealand and Spanish wine businesses formerly owned by Pernod Ricard, which were acquired by AWL in April 2025.

Vinarchy is one of the world’s largest specialist wine companies, with more than AU$1.5 billion in annual net sales revenue. The business is focused on wine, comprises a multitude of leading wine brands, operates across multiple countries with distribution around the world, and employs more than 1,600 people globally.

Vinarchy has 11 wineries in Australia, New Zealand, South Africa, and Spain, producing more than 32 million 9LE cases annually, and owns Berri Estates, the largest winery in the Southern Hemisphere.

Vinarchy brands include the three global pillars of Hardys – the number two Australian wine brand globally, Campo Viejo – the number one Rioja wine brand in the world, and Jacob’s Creek – in the top 10 most valuable wine brands in the world, which between them had annual consumer sales of more than AU$2 billion in 2024.

Alongside these brands, Vinarchy holds the number one market position in New Zealand with Stoneleigh, Brancott Estate, and Mud House.

The Vinarchy portfolio also includes fast-growing Australian brands Grant Burge, Jam Shed, and Petaluma and a range of fine wines from all regions including St Hugo, St Hallett, Orlando, Church Rd, Ysios, and Tarsus.

The corporate name Vinarchy combines Vin (the French word for wine), with Archy (from the Ancient Greek word for leadership). Together it means wine leadership.

Vinarchy Chairman Ben Clarke said Vinarchy will bring scale and innovation to global winemaking.

“We believe Vinarchy can lead the future of the wine category. We will be a dedicated wine company, with scale, capability, reach, resources, talent, and an exceptional portfolio of leading brands. We want to redefine wine.

“The global wine industry faces serious structural challenges. Global wine consumption has been declining for years, driven by changing consumer preferences and a shift to lower-alcohol drinks. Vinarchy will be bold and imaginative in meeting these challenges. With our enhanced scale, brand investment program, innovation capability and industry-leading talent, we believe can meet many of the challenges that the industry faces.

“I’m excited to be joined at Vinarchy by more than 1,600 colleagues around the globe. We will be an agile, high-performance organisation,” Clarke said.

Vinarchy has been built from two well-established businesses and is backed by owners who have committed significant funds to the success and long-term prosperity of Vinarchy.

The creation of Vinarchy is the result of detailed transition planning by AWL since July 2024, which aims for a smooth combination of assets. The combined entities of Vinarchy are highly complementary, with limited overlap.

New appointments

Danny Celoni has been appointed as Vinarchy’s Chief Executive Officer, commencing his role in August 2025.

Kiri Hyde has been appointed as General Manager, New Zealand for Vinarchy, where she will lead the company’s direct route-to-market wine operations.

From mid to late 2025, Vinarchy will take over distribution in New Zealand for the former Pernod Ricard Winemakers portfolio. Until then, Pernod Ricard will continue distributing these brands, including Jacob’s Creek, Stoneleigh and Church Road under a transitional arrangement.

There is no change for customers of the former Accolade Wines portfolio, now part of Vinarchy, with brands such as Hardys, Mud House, Grant Burge and Jam Shed continuing to be distributed by Accolade Wines’ longstanding partner, Hancocks.

Danny Celoni has been appointed as Chief Executive Officer.

Kiri Hyde has been appointed as GM, New Zealand.

HOT DRINKS

From Nescafe’s new coffee sachets – inspired by Kit Kat, to awardwinning hot chocolates, there are a lot of exciting innovations to enjoy this winter.

We checked in with the Foodstuffs team to see what’s trending in their stores—here’s what they had to say: “The hot beverages category is showing strong growth, driven by increased consumer demand for coffee and tea. Trends from the café scene are influencing home consumption, with more shoppers seeking coffee-shop-style experiences in their own kitchens. This has led

HOT DRINKS

to increased sales of premium products such as coffee beans and specialty mixes.

“Coffee beans are performing particularly well, offering consumers the quality and taste of a café experience at home. Flavoured instant coffee sachets are also gaining popularity, especially with new customers entering the category. Iced drinks are also quickly gaining popularity, particularly among Gen Z consumers. Cold brew, in particular, is standing out as a healthier alternative to traditional iced coffee and is easy for people to make at home.

“Consumers are also showing interest in trying new and exciting flavour combinations, with innovative ingredients helping to drive experimentation in the category. Sweet coffee drinks are enjoyed as indulgent treats, offering an extra occasion beyond the usual morning coffee routine.

“More broadly, people are increasingly turning to food and drink to support their wellbeing and manage the pressures of daily life. One example is the growing demand for decaf coffee, which reflects a rising awareness around sleep and overall health,” says the Foodstuffs team.

Dilmah driving category momentum

In June and July 2025, Dilmah will be activating an exciting on-pack promotion, “Win a Luxury Trip to Sri Lanka”, where 10 lucky New Zealanders will be able to see for themselves what sets Dilmah apart from other tea brands.

The promotion runs across five ‘hero’ Dilmah 100’s packs, which are already driving growth higher than category and set to continue the momentum with a comprehensive 360-degree marketing campaign to support the consumer activation.

Dilmah NZ Country Manager Nicole Campbell explains: “Dilmah continues being the clear No.1 brand in category, with the No.1 SKU in

Dilmah

Black and Green segments. Dilmah can also boast No.1 brand in the popular Earl Grey flavour with 49.2% share and the fastest growing brand in both Earl Grey and English Breakfast, with +13.3% and +14.7% value growth respectively.

“The hero SKUs for ‘Win a Trip’ are driving value growth far exceeding the Tea category and this is only set to continue with the upcoming activation.”

“It’s no wonder Kiwis have once again voted Dilmah as the ‘Most Trusted Tea Brand’ ”

Dilmah is differentiated from most other tea brands, bringing single-origin Ceylon tea, handpicked and packed at source. But this is only part of the story. Dilmah lives and breathes ‘Purpose’ through its commitment to ethical business, with 15% of pre-tax profits supporting the MJF Charitable Foundation and Dilmah Conservation, uplifting

communities and protecting biodiversity. Plus, Dilmah are long term supporters of many NZ charities including Hospice and City Mission. It’s no wonder Kiwis have once again voted Dilmah as the ‘Most Trusted Tea Brand’ as part of the annual Readers Digest survey for 2025. #DoTryIt!

*Source:

Circana - NZ Grocery, Value Sales MAT to 20/4/2025

BE IN TO WIN A LUXURY GETAWAY FOR TWO TO THE HOME OF DILMAH TEA!

NEW Shortbread Minis from Arnott’s

Arnott’s celebrates third consecutive win of New Zealand’s most trusted biscuit brand with launch of new shortbread minis range

Following their third consecutive win of New Zealand’s Most Trusted Biscuit Brand courtesy of Reader’s Digest, Arnott’s is proud to reveal its latest tasty invention: introducing Shortbread Minis!

Developed and lovingly batch-baked at Arnott’s Avondale factory, Shortbread Minis come in two delicious new flavours: Black Sesame & Vanilla, and Classic Butter made with real New Zealand butter.

“Our Avondale innovation hub continues to exemplify our passion for innovation in Aotearoa, with Shortbread Minis marking the

“Shortbread Minis come in two delicious new flavours: Black Sesame & Vanilla, and Classic Butter made with real New Zealand butter.”

sixth new range to be developed and released since the factory’s opening just under two years ago,” shares Mike Cullerne, Arnott’s New Zealand Managing Director. “Our local innovation hub not only allows us to further strengthen our relationship with Kiwi suppliers but also delight Kiwi consumers with ranges designed especially for our market.”

Arnott’s Senior Research and Development Manager, Jayden Vutukuri, helped develop the new Shortbread Minis range from the Avondale Factory. Vutukuri shares, “Our goal was to contemporise Shortbread by introducing fresh flavours while still honouring the traditional taste Kiwis love. While the ‘Classic Butter’ flavour brings that nostalgic, buttery goodness Shortbread fans know and love, ‘Black Sesame & Vanilla’ offers a unique, modern twist. Both are rich, satisfying, and irresistibly tasty.”

Arnott’s new Shortbread Minis range is available now at Woolworths nationwide, and at New World stores throughout the North Island at a RRP of $5.50.

For more information on stocking Arnott’s Shortbread Minis, contact your Arnott’s representative, visit our website at https://www.arnotts.com/contact-us or call 0800 88 19 66

BETTER BAKING

What’s new and trending in NZ supermarkets

New products designed to make baking at home easy and convenient are super popular right now. Better-for-you options are also trending, including low-sugar and glutenfree baking mixes arriving in store.

Bake fresh cookie dough – Create Cookie Bar Magic at home!

Step into the colourful, joy-filled world of Cookie Time – right from your own kitchen. Inspired by the iconic Cookie Time Cookie Bars, Bake Fresh Cookie Dough brings the magic of freshly baked cookies home, delivering the same warm, melt-inthe-mouth goodness without the fuss.

Straight from freezer to oven to delicious, Bake Fresh is your shortcut to creating moments that matter. Whether it’s a spontaneous treat, an afterdinner dessert, or a surprise for someone special,

“Bake Fresh Cookie Dough brings the magic of freshly baked cookies home”

these ready-to-bake cookie dough balls let you enjoy hot, fresh cookies whenever the craving hits – no mixing, no mess, just the nostalgic aroma of baking bliss.

“Made with the same much-loved recipe as our Cookie Bar cookies, Bake Fresh is all about celebrating the magic in everyday moments. It’s perfect for families, flatmates, foodies, and anyone who wants to serve up smiles in under 15 minutes,” explains the Cookie Time team.

“Available from 1 May 2025, Bake Fresh marks a new chapter in Cookie Time’s mission to spread cookie happiness far and wide. For trade partners, it’s a standout addition to your freezer range – tapping into the growing demand for convenient, indulgent home-baked experiences.”

So go on, make your own Cookie Time memories.

It’s easy. It’s delicious. Must be Cookie Time.

For more information or to range this product, please contact your local Cookie Time franchise.

Sneeki baking mixesstealthy healthy

A healthy new range of muffin, muesli bar and pancake mixes has arrived, designed by a local Mum for fussy little eaters.

Founder Laura Feverayear explains: “Our easy-as baking mixes are packed with REAL fruit and vegetables, disguised as a tasty treat. It’s the goodness of home baking made nutritious, delicious, and a little bit Sneeki!

“Each mix contains the equivalent of over three whole servings of fruit and vegetables. Along with no refined sugars, no preservatives and lunchbox safe.

BAKING PRODUCTS

“We are revolutionising a very old, underused category in pre-made baking mixes and bringing it into the future with simple ingredients and stealthy healthy products.

“Our goal is to give parents and families not just better options for snacks, but make it easy for them to feel like they’re contributing food made from scratch without all the scratchiness and time,” says Laura. For more information and to order the range contact hello@sneekico.co.nz or ph 021 809 807.

The FMCG Business team endeavours to produce a monthly snapshot of category news and highlights, based on information from participating clients, plus a table of the freshest data available at time of print. If you wish to contribute news for upcoming category reports, please contact trubanowski@fmcgbusiness.co.nz

ALLERGY-FRIENDLY PRODUCTS

A range of product innovations is arriving in store, specially formulated to exclude common allergens like nuts, dairy, gluten, or soy, making them safe for individuals with food sensitivities or allergies. They carry clear labeling to help shoppers quickly identify safe options.

Shoppers buy these products in supermarkets for several reasons:

• They prevent allergic reactions and ensure dietary needs are met.

• Having them readily available in supermarkets makes meal planning easier.

• Families and hosts often choose these products to accommodate guests with allergies.

New gluten free game-changers from Venerdi

Family-owned Kiwi business Venerdi launches their latest innovations into their Venerdi Gluten Freedom and Venerdi Pure Foodie ranges.

“Crafted in West Auckland, Venerdi redefines specialty dietary breads, it’s for customers that believe they deserve better,” says the team.

Venerdi Pure Foodie Ancient Grains

Venerdi’s expertise in premium specialty dietary breads fuels the ongoing success of their Venerdi Pure Foodie range across New Zealand and Australia. Their commitment to quality has made the Venerdi Pure Foodie Super Seeded bread a favourite among health-

conscious consumers for over 10 years. They’re excited to now be launching the newest product into the Venerdi Pure Foodie range, Ancient Grains. A deliciously soft, nutritious, sandwich style bread with buckwheat, millet and quinoa. Whether you’re spreading it with jam or stacking it high with your favourite fillings, this bread is the perfect wingman for any meal.

Venerdi Gluten Freedom Crispy Pizza Bases

“It is clear that Venerdi Gluten Freedom continues to be a brand that specialty dietary consumers trust and value,” says the Venerdi team. “The brand has always been about pushing boundaries to create products that give consumers the complete freedom to enjoy food occasions, the newest addition to the range is no different.

“Introducing Venerdi Gluten Freedom Crispy Pizza Bases. They are light, crispy and crafted for everyone to enjoy. These bases are essential for your weekly pizza fix and the perfect base for your favourite pizza creations. Scatter with last night’s leftovers and grated cheese for an easy, delicious midweek meal. Free from gluten, dairy and soy, but you wouldn’t know it and that’s the point.”

For more information contact info@venerdi.co.nz

“Venerdi Gluten Freedom continues to be a brand that specialty dietary consumers trust and value.”

Chantal Organics’ comprehensive range suits a variety of dietary requirements

Chantal Organics, with its mission to promote and support sustainable and organic farming practices to ensure only the best ingredients go into their products, also offers a wide range of allergen-friendly products. To make it easier for the consumer, these products are labelled clearly and tested regularly to provide assurance.

While some commodity items like their range of canned legumes, tomatoes and coconut cream and milk are naturally gluten free, other recipebased products are developed to specifically cater to dietary requirements.

Popular pantry staples include gluten-free baked beans, a range of gluten-free pasta sauces

that also cater to low-sugar diets and a gluten-free pesto range that features a delicious dairy-free basil pesto.

Chantal Organics manufactures a range of products in the Hawke’s Bay. Their popular breakfast products made in NZ include not only oat-based granolas, but glutenfree granola, keto granola and a bespoke range of Easy Oats, a creamy, dairy-free porridge in a single-serve cup that uses oat milk powder instead of dairy. The new and improved Gluten Free Ginger Crunch & Plum Granola is light and crunchy and proudly wears a gold medal from the 2025 Outstanding Food Producers Awards.

Another award-winning range are Chantal Organics Corn Puffs. With five available flavours and so far, four gold medals from various competitions, this gluten-free snack range offers a mix of sweet and savoury options like Cheddar Cheese and Choc Hazelnut. Both were recently awarded a gold medal in the 2025 Outstanding Food Producers Awards.

For more information go to www.chantalorganics.co.nz or contact our team at orders@chantal.co.nz

What’s

Introducing

KUNGFOOD’s NEW Crispy Dumplings™

With a specially crafted pastry, KUNGFOOD Crispy Dumplings™ crisp up to golden brown when air-fried for 6 minutes or oven-baked for 10 minutes. Bursting with delicious Asian Fusion fillings, they’re guaranteed to give your tastebuds… a karate kick! The range includes Korean BBQ Pork, Teriyaki Chicken and Bang Bang Chicken. Now available in Woolworths stores nationwide and New World and Pak’n Save stores in the South Island. Website: www.kungfood.co.nz

Email: hi@kungfood.co.nz

New gluten free gamechangers from Venerdi

Family-owned Kiwi business Venerdi launches their latest innovations into their Venerdi Gluten Freedom and Venerdi Pure Foodie ranges. Crafted in West Auckland, Venerdi redefines specialty dietary breads, it’s for customers that believe they deserve better.

venerdi.co.nz or info@venerdi.co.nz

Still full in body and flavour, but ALCOHOL FREE*

Steinlager Alcohol Free* is brewed with contact fermentation so minimal alcohol is produced in the process, leaving you with a crisp and refreshing full bodied beer, lightly hopped with a smooth malty flavour and balanced bitterness.

*contains no more than 0.5% alc/vol Contact your representative to order.

Snack Time?

More Like Shnack Time!

Introducing Shnack - New Zealand’s first dairy-free, multifunctional protein shake in a can. Co-founded by wellness entrepreneur Kelsi Boocock, Shnack delivers 17g of plant-based protein, is low in sugar, and is additive-free. Available in Salted Caramel, Vanilla Latte, and Chocolate Brownie, Shnack makes for the perfect grab-and-go. www.shnack.co.nz or email hello@shnack.co.nz

Drink Different, Drink Better

Cook & Nelson’s curated drinks portfolio brings bold, better-for-you flavour to Kiwi shelves: Seedlip’s sophisticated non-alc spirits, seasn’s herbaceous non-alc bitter, Good Sh*t’s gut-loving soda, and NON’s game-changing wine alternatives. Functional, delicious, and designed to disrupt. www.cookandnelson.com rebecca@cookandnelson.com

Wellness you can taste

In this time poor, choice rich world we live in, you want to cut through the noise and get straight to the heart of it, which is exactly what Juice Lab has done by creating a range of wellness shots that are backed by science and full of goodness. This range is literally tapping into nature’s wonders by using meaningful amounts of plant ingredients.

These small, but mighty shots pack a punch of health and since launching just over four years ago in Australia have won awards, recognition and a 75% share of the market to become the number one wellness shot in Australia.

Now it’s time to welcome a range of four of the best sellers to New Zealand supermarkets nationwide. Full of fruit, roots and vegetables the 60ml shots are designed to support physical and mental wellbeing – leaving you to squeeze the most out of your day!

“All natural, no added sugar, plant-based ingredients, recyclable

glass bottle and proven benefits,” says the Juice – for a mental pick-me-up shot with ginger, calamansi, – for

an immunity boost shot with orange peel extract, turmeric, ginseng and ginger – for a detox shot with apple

If you want to give yourself the best shot at wellness and avoid the sugary, watery imposters, pick up some Juice Lab shots at a supermarket near you in the chilled drinks aisle.

For more information contact Hutchinsons nzcustservice@hutchinsons.co.nz or 0800 555 258

Healthy options from Muesli & Co

At Muesli & Co, we believe breakfast should be simple, nourishing, and full of flavour. Based in Nelson and proudly small-batch, our range of gluten-free, paleo, and ketofriendly mueslis has earned a loyal following among health-conscious consumers throughout New Zealand.

Our products are now stocked in over 65 supermarkets across South and North Island stores. Our 350g range features topperforming blends like Keto Power, Blueberry & Fig, Date & Cranberry, Ginger Crunch Granola, Blueberry & Banana — all made without refined sugar or additives. Each recipe is thoughtfully crafted, using nuts, seeds, coconut, and fruits, offering the perfect balance of nutrition and indulgence.

Our small team handcrafts every batch at The Food Factory in Nelson, under strict food safety protocols. From flavour to function, we’re passionate about creating food that’s honest, high-quality, and aligned with today’s wellness values.

We’re proud to be part of the growing health and wellness movement in Aotearoa — and we look forward to continuing to innovate and inspire through real food.

General Enquiries: hello@muesliandco.co.nz Sales – South Island: 1supremeagencies@gmail.com Sales – North Island: mike@integritysalesgroup.co.nz www.muesliandco.co.nz health &

Wholesome Lite & Crispy Chicken

As demand for health-forward meal solutions continues to grow, Waitoa Free Range Chicken is stepping up with a new offering designed to meet evolving shopper preferences in the frozen aisle. Introducing Lite & Crispy Chicken – a pioneering product that delivers on both taste and nutritional appeal.

Leveraging on the success seen in adjacent categories, Waitoa is bringing this better-for-you approach to frozen chicken. Their new product, Lite & Crispy Chicken, is full of feel good flavour, made with 100% New Zealand Free Range Chicken and delivering fewer carbs than standard crumbed chicken.

This product aligns with key shopper demands in New Zealand: it’s high in protein, contains no added hormones, no artificial colours, flavours or preservatives and is designed for easy preparation (oven-baked or air-fried). Ideal for busy households seeking convenient yet wholesome meal options.

Waitoa Lite & Crispy Chicken offers an opportunity to elevate your frozen portfolio with an on-trend solution that resonates with the health-conscious consumer. It’s lighter, full of flavour, and backed by the trust and quality of the Waitoa brand.

Now’s the time to rethink what frozen chicken can be. Waitoa’s Lite & Crispy isn’t just another crumbed chicken product, it’s a signal of where the category is headed.

“Elevate your frozen portfolio with an on-trend solution that resonates with the health-conscious consumer.”

QUICK & EASY MEALS

Convenient, easy meals are popular with time-poor shoppers and busy families, looking for home-style flavours without the fuss.

Bringing gourmet comfort to the table — Sherry Kitchen’s HOME Range

Tucked away in the heart of Northcote is a culinary gem that continues to delight locals and food lovers across Auckland. Sherry Kitchen, helmed by the evertalented and effervescent Anita Sherry, is more than just a deli, it’s a testament to passion, quality, and the power of home-cooked flavour.

The wholesome HOME by Sherry Kitchen range includes convenient freezer meals made fresh right in the deli, allowing customers to take a little slice of Sherry Kitchen home with them; no prep, no fuss, just great food, ready when you are.

Born from a desire to give customers a “Sherry experience” even

on the busiest nights, HOME by Sherry Kitchen offers a selection of comforting favourites. From the zesty Thai Green Curry to Poppa’s legendary Smoked Kahawai Pie, and the nostalgic, Creamy Mac ‘n’ Cheese, it’s food that feeds the soul and satisfies the entire household.

Focusing on quality over quantity, these meals are prepared in small, fresh batches. With winter just around the corner, Sherry Kitchen has teased a few new seasonal flavours set to join the line-up!

You can pick up HOME meals directly from our deli at 48a Lake Road, Northcote, or order online at sherrykitchen.co.nz for next-day delivery across Auckland. Meals are also stocked at select premium retailers, including: The Fresh Market in Devonport, Kumeu, and Ellerslie and Maple and Marble Butchery in Orakei.

We’re currently seeking like-minded suppliers to join our growing network and help bring our popular meals to even more homes.

Sherry Kitchen

48a Lake Road, Northcote info@sherrykitchen.co.nz 021 811 085

Breakfast innovation made in NZ

This month’s finalist for the FMCG Business Product of the Year Award is locally made Angel Bay’s Gourmet Breakfast Beef Sausage Patty - a new standout in the breakfast market.

Made in New Zealand with premium NZ beef, these pre-cooked, frozen patties offer a hearty taste that sets them apart from traditional pork sausages. Each 50g patty is perfectly portioned for convenience and ideal for busy mornings, or a cooked breakfast on the weekend.

The team explains: “The opportunity arose from discussions with key retailers who wanted to disrupt the breakfast protein category and drive customers to the freezer aisle. Seeing the demand for quick, nutritious breakfast options, Angel Bay innovated to target the breakfast category. Our Breakfast Beef Sausage Patty caters to busy, on-the-go lifestyles. This product is halal and free from other meats, appealing to a wider audience.

“Seasoned to perfection, our patties deliver a rich, savoury flavour that complements various breakfast dishes. Whether enjoyed alone, in a sandwich, or a breakfast burrito, the Gourmet Breakfast Beef Sausage Patty adds a gourmet touch to any meal.

“Since launching, the Breakfast Beef Sausage Patty has become one of Angel Bay’s most successful products. It has driven significant growth in the breakfast category without affecting existing Angel Bay sales,” says the team.

AISLE SPY

We talked to local suppliers to find out what’s trending in the baby and toddler aisles in our supermarkets.

Odi Nutrition: Raising the bar in the baby category

The baby food category has long been in decline, low innovation, low margins, and little to excite today’s discerning parents. Until now.

Odi Nutrition is rewriting the rules.

As the fastest-growing baby food brand in the category, Odi is introducing something the shelves have never seen: a truly premium, whole food offering designed for modern families and smart retailers.

“Odi is attracting a high-value, brand-loyal consumer and reinvigorating the category.”

Gone are the days of overprocessed, commoditised pouches. Odi delivers freeze-dried nutrient-rich meals made from real, recognisable ingredients like organic quinoa, NZ grass-fed bone broth, and vegetables. With packaging that speaks to today’s values-led parents, and pricing that reflects the quality inside, Odi is attracting a highvalue, brand-loyal consumer and reinvigorating the category.

The Odi tubs are now category-best sellers. They’re delivering

exceptional velocity at a higher RRP, giving retailers the rare combination of premium price point and high unit turnover.

This is more than a product, it’s a margin-driving movement.

Founded by New Zealand’s leading clinical nutritionist and backed by an engaged online community of over 100,000 parents, Odi brings unmatched consumer trust and credibility into the baby aisle.

This is the innovation the category has been waiting for.

Why Odi is driving commercial success:

• Premium pricing + high sell-through = strong margins per facing

• High margin Tubs are now top performers in key banner stores

• No direct competition—Odi leads the premium space

• Clinically informed, whole food offering parents trust

• Loyal brand following drives repeat purchase Odi is the fresh thinking the category has been waiting for.

Stock the brand transforming the baby aisle: hello@odinutrition.com odinutrition.com | @odinourish

Innovative, new toddler snacks!

New to the Baby/Toddler category, awardwinning NaturKidz Fruit Crispz are genuinely good, healthy snacks that kids (and adults) LOVE! NaturKidz was started by a busy mum looking for the hardest thing to find – healthy and easy toddler and kids snacks that they will actually eat.

These innovative fruit snacks are made from New Zealand-grown fruit that otherwise wouldn’t have made it to shelf. The fruit is simply picked, sliced and dried using technology that retains around 97% of the original nutrients and creates a crunchy snack, full of flavour in a fun stick or slice shape.

Free from any additives, preservatives, added sugar, major allergens or icky things you can’t pronounce it’s pretty hard to find a kid that doesn’t like these (honest, we tried!).

Not that kids care what’s in them, but mum does, so it’s a win/win – super yum and honestly good. For more information contact Plum & Co Foods: admin@plumagencies.co.nz or phone Albert Ng 0204-608680

Trusted

laundry power

The annual Reader’s Digest Trusted Brand Award celebrates the brands that New Zealanders trust the most. This year, consumers awarded a ‘Highly Commended’ to the laundry range from ecostore – the only eco-brand to be recognised in the category this year. The awards have become a litmus test of customer sentiment in Aotearoa, and this accolade consolidates ecostore’s reputation for sustainable products that get the job done.

• Ecostore Ultra Sensitive - trusted by new parents Ecostore’s Ultra Sensitive range of laundry products has a strong following of parents, who rely on it to take care of their little ones. The range includes only the gentlest plant and mineralbased ingredients, to minimise irritation for people with asthma, eczema, allergies and sensitive skin, which also makes them perfect for babies. Here’s why.

• Especially formulated for sensitive skin

A new baby’s skin is still forming its protective barrier and is particularly sensitive. Each of ecostore’s Ultra Sensitive laundry formulations was created with only the most gentle ingredients, so they are kinder to even the most delicate skin.

• Dermatologically certified

Ecostore’s Ultra Sensitive laundry liquid and powder have been rigorously tested by experts and declared safe for sensitive skin. They were tested on 50 people, with over 500 patch tests and the participants did not show any signs of irritation or allergenic reactions. These results indicate that the products have a very good skin compatibility and do not show any sensitising effects.

• Approved by Sensitive Choice®

Sensitive Choice ® is an organisation that exists to support people with asthma and / or allergies. They have endorsed ecostore’s Ultra Sensitive laundry range, including the liquid, powder and laundry soaker. This means that parents of babies can feel confident knowing they’re using the gentlest laundry products available.

• Recognised by the EAA

Ecostore Ultra Sensitive products have also been recognised by the Eczema Association of Australasia as suitable for eczema prone skin.

• Fragrance free

While ecostore favours naturally-derived fragrances, even these might be a potential irritant for babies. That’s why the Ultra Sensitive laundry range is completely fragrance free, making it a safer choice for developing skin and respiratory systems.

• Gentle yet effective

The Ultra Sensitive laundry range is effective at removing dirt and grime, leaving baby clothes fresh and clean. These plant and mineral-based formulations avoid harsh chemicals, using effective ingredients that have been assessed against stringent safety standards. Explore the range at ecostore.com

Sanitarium named NZ’s Most Trusted Breakfast Food Brand

New Zealanders have once again declared Sanitarium Health Food Company their Most Trusted Breakfast Food Brand in Aoteroa, marking a humbling 15th consecutive win in the Reader’s Digest Most Trusted Brands survey.

Michael Barton, General Manager Sanitarium New Zealand, expressed gratitude for the continued trust consumers and communities place in the company.

“We’re absolutely delighted to be recognised as New Zealand’s Most Trusted Breakfast brand for 15 years running! It’s an honour to be serving healthy, nutritious breakfasts to families across Aotearoa, and we thank our consumers for starting their day with Sanitarium.”

“We’re absolutely delighted to be recognised as New Zealand’s Most Trusted Breakfast brand for 15 years running!” Michael Barton, General Manager Sanitarium New Zealand

“The Readers Digest Annual Trusted Brands Awards celebrates the brands New Zealanders trust most, and to be included in this list shows our brand and products continue to be highly regarded amongst our Kiwi consumers in terms of quality, cost and desirability. We strive hard to make products that consumers can rely on and seek to have in their shopping trolleys and pantries,” he added.

Kiwi staple since 1901

Since 1901, Sanitarium has been committed to creating nutritious foods and beverages for all New Zealanders. Weet-Bix, Sanitarium’s iconic wholegrain cereal, has been a staple in Kiwi households for generations, offering a healthy start to the day along with Sanitarium’s other popular breakfast brands including UP&GO liquid breakfasts, Marmite spreads and So Good plant milks.

“We know that trust sits at the heart of consumer decisions about a product or service and so the accolade of ‘most trusted’ is a testament to the strong connection Kiwis have with our brand and what we stand for. Whether it’s starting the day with WeetBix or choosing So Good for taste preference or a plant-based alternative, we are proud to be part of our consumers’ daily routines and to have them know that we’re producing products with their health and nutrition in focus. We extend our heartfelt thanks to our loyal customers for their continued support and trust,” said Jessica Manihera, Sanitarium’s Head of Marketing & Communications, New Zealand & Australia.

Building trust further, Sanitarium also supports families through

its free Wholicious Living and Recipe of the Week e-newsletters, which are packed full of recipes, health and nutrition advice and information from Sanitarium’s in-house team of Accredited Practising Dietitians. To sign up, visit https://www.sanitarium.com/au/healthnutrition/nutrition/wholicious-living

The 2025 Readers Digest Trusted Brands survey was independently conducted by leading research company Catalyst Research. It invited a sample of Kiwi adults to rate the brands they trust the most.

“They make a variety of tasty and good quality products and give back to the community,” shared one respondent from Wellington. Beyond providing nutritious products, Sanitarium is dedicated to supporting community initiatives, proudly supporting the nationwide KickStart Breakfast programme in schools, with partners Fonterra and the Ministry of Social Development. Sanitarium partners with the New Zealand Food Network, aiming to improve food security across the country with about 2.4 million serves donated annually. Additionally, the Sanitarium Weet-Bix Kids TRYathlon has inspired generations of Kiwi kids to get active and embrace a healthy lifestyle, with over half a million kids having completed the WeetBix KidsTRY this year.

For more information about the Reader’s Digest Trusted Brand Awards visit https://www.trustedbrands.co.nz/

Pharmapac leads the way in premium export packaging

Pharmapac, a locally owned, New Zealand manufacturing company, is setting the benchmark for sustainable, premium-quality packaging solutions across the natural health, honey, body care and FMCG sectors.

With more than 45 years of expertise, Pharmapac designs and manufactures a diverse range of rigid plastic packaging, with a large range of stock items, including bottles, jars, pots, and closures. The Aucklandbased company uses recyclable, recycled and plant-based materials such as sugarcane biopolymer, enabling brands to meet growing consumer demand for environmentally responsible packaging.

Pharmapac’s sustainability credentials are backed by robust certifications and industry-leading initiatives. Pharmapac has achieved Toitū Enviromark Diamond certification, the highest level of environmental performance for five consecutive years. It is also regularly audited against SMETA (Sedex Members Ethical Trade

Audit), reflecting its commitment to ethical business practices, labour standards and environmental responsibility.

Further demonstrating its commitment, Pharmapac is a proud participant in Operation Clean Sweep, an international program aimed at eliminating plastic resin loss into waterways, helping protect New Zealand’s natural ecosystems. Pharmapac is also a founding member of the NZ Lids and Caps recycling program and recently achieved 100% zero net waste from their manufacturing site, meaning any by-product from the manufacturing process does not go to landfill.

In 2022 and 2023, Pharmapac was named Natural Health Products Supplier of the Year in the Materials Supplier category, cementing its reputation for quality, service, delivery, and sustainability. As demand for locally made, export quality and sustainable packaging grows, Pharmapac continues to lead with innovative solutions made in New Zealand.

Foodstuffs expands caps and lids recycling to Waikato supermarkets

Waikato locals can now recycle plastic and metal caps and lids at their local supermarket, thanks to a new partnership between Foodstuffs and The Packaging Forum’s Caps and Lids Recycling Scheme.

Collection points are now available at New World Te Rapa, PAK’nSAVE Mill Street, and PAK’nSAVE Te Awamutu, making it easier than ever for people to recycle while doing their shopping.

With caps and lids no longer accepted in kerbside recycling, Foodstuffs has stepped in to help fill the gap.

Debra Goulding, Sustainable Packaging Manager at Foodstuffs says: “The beauty of this initiative is its simplicity. By placing collection points in busy, accessible supermarkets, we’re making it easy for customers to keep valuable materials out of landfill and in circulation.”

The scheme launched in Waikato with a special event at New World Te Rapa. Waikato joins Auckland, Tauranga, Christchurch and Wellington in the nationwide programme.

Since its initial rollout in September last year, the scheme has already diverted around 11 tonnes of plastic and metal caps and lids from landfill.

Run by The Packaging Forum and supported by industry funding, the scheme ensures all collected materials are sorted and recycled properly. Malcolm Everts, Scheme Manager for the Packaging Forum Caps & Lids launch, says the programme is going from strength to strength.

“New World, PAK’nSAVE and Four Square stores are some of the most visited locations in the country. Their support gives thousands more Kiwis access to easy, effective recycling. In April alone, the scheme collected 2 tonnes of caps and lids from Foodstuffs stores plus community recycling centres and zero waste network - proof that momentum is building.”

The scheme now has its sights set on Dunedin, with work underway to ensure local infrastructure and partnerships are ready to support the rollout.

Waikato residents can drop off caps and lids at:

• PAK’nSAVE Mill Street, Hamilton

• New World Te Rapa

• PAK’nSAVE Te Awamutu

For more information visit https://capsandlidsrecycling.co.nz

Social supermarket for Hastings

Nourished for Nil, in partnership with Foodstuffs North Island (FSNI), has opened a second social supermarket in Hawke’s Bay, located at 506 Queen Street West, Hastings. The new store will improve access to affordable food for people facing food insecurity across the region.

The opening comes 18 months after the successful launch of Napier’s first social supermarket, which has supported more than 3,400 families with choice-based, dignified food support. The Hastings location is expected to have a similarly strong impact, expanding the reach of this increasingly important community service.

Nourished for Nil, already well established in the region, identified Hastings as a high-need area. The new store will operate in partnership with New World Hastings, which is providing long-term support as the location’s buddy store.

Named Whare Whāngai – meaning “a nurturing and nourishing place” – the store was gifted its name by Sir Timoti Karetu, a leading Māori language scholar. It reflects the warmth and manaakitanga at the heart of the initiative. The former vacant space has been transformed into a fully stocked social supermarket designed to be welcoming and accessible.

Chris Quin, CEO of Foodstuffs North Island, said: “We’re incredibly proud to open a second social supermarket with Nourished for Nil. As a 103-year-old co-op of family-owned businesses, we’re committed to doing what’s right in our communities. These stores offer more than

just food — they provide dignity, choice, and connection. The Napier store has made a real difference, and we’re confident the Hastings store will too.”

The Hastings store follows the same model as Napier, allowing individuals and families to shop in a familiar supermarket-style setting, paying only what they can afford. Nourished for Nil’s traditional food bank service will continue alongside the new store.

Chris Quin (CEO FSNI), Willa Hand (Head of Social Supermarkets - FSNI) and Christina McBeth (Founder of Nourished for Nil)

Debra Goulding - Sustainable Packaging Manager for Foodstuffs, Antony Russell – Owner Operator of New World Te Rapa, Belinda Goodwin – Hamilton City Council’s Waste Minimisation Educator and Gavin Allan – Retail Operations for Foodstuffs, at the opening of the scheme at New World Te Rapa.

Join the Caps & Lids Recycling programme

The future is looking positive for the Packaging Forum’s Caps and Lids Recycling Scheme, which is experiencing a period of fast growth in both collections and regional development.

The Caps and Lids Recycling Scheme is 100% funded by members and has been designed to ensure as many metal and plastic caps and lids as possible are diverted from landfill and instead placed back in the recycling and circular economy.

A key focus of the Scheme is to grow its membership to fund the ongoing expansion of collections to other regions throughout New Zealand; so, the team behind the recycling programme is encouraging organisations with products that have either a metal or plastic cap or lid to become members to help support the programme. It is estimated that approximately

16,000 tonnes of caps and lids are in circulation annually and that around 60% of household grocery items have a cap or lid to contain the product safely and securely; and almost 10% of all packaging material is made up of caps and lids. In the seven months since the scheme’s launch, more than nine tonnes of caps and lids have been collected for processing and recycling.

There are currently 65 operational public collection points consisting of 44 Foodstuffs stores and 21 community recycling hubs across wider Auckland, Tauranga, Wellington, Christchurch and most recently also the Waikato – this is up from 20 locations when the programme launched in September last year.

The scheme is operated by The Packaging Forum. For more information visit https://capslids.recycling.kiwi.nz/

Growing future leaders benefits everyone in FMCG

One thing I love about our industry is the enduring relationships and connections that run through it. We have a wide range of organisations, from family businesses passed from generation to generation, to large multinational companies, to entrepreneurs working hard in start-ups, and everything in between.

For our industry to reach its potential we must keep attracting and growing our talent. NZFGC is committed to this, from supporting a range of events to our involvement in an award-winning intern programme. And we need your help to achieve even greater outcomes, nurturing the next wave of innovators and leaders in the FMCG space.

We held our first FMCG Future Leaders event for 2025 recently in Auckland, with over 90 people turning out to network and hear from our NZFGC Board Members - Mike Cullerne, Managing Director at The Arnott’s Group, Matt Donn, General Manager at NZ Sugar Company Ltd, and Cameron Scott Managing Director at Griffin’s Snacks. Thanks also to Janine Baldwin, General Manager from Kellanova for doing a fantastic job facilitating a robust and insightful panel conversation about each panellist’s journey in FMCG to where they are today. There will be more events in this series coming up over the next few months like this, keep an eye on our NZFGC LinkedIn page for details.

A great turnout like this - on a school nightshows the appetite for connection among young professionals in our industry. It also reminded me of the responsibility we have as leaders to give back. We truly believe that to keep moving forward

and growing as an industry, we need to invest in the new generation coming in, which is why we create time and space for this kind of connection.

With that in mind, places are available now at one of FMCG’s showpiece events, the 2025 Kaleidoscope Forum. The theme this year is ‘The Upside, Positivity By Design’. The Kaleidoscope team have intentionally set the theme to consider the economic uncertainty and offer the topics, tools and inspiration to help attendees adapt and thrive.

So here’s the pitch: people attending past Kaleidoscope Forums tell us they really valued the access to senior leaders, from hearing their stories on stage to table discussion sessions. Throughout the day you’ll hear inspirational and powerful stories and connect with people facing the same challenges as you. With breakout sessions and dedicated networking, the programme is designed to ensure you take a lot from the day both professionally and personally. It’s an opportunity to break out from the everyday routine and dedicate time to connection and collaboration. An investment in your career now, and in the future.

Perhaps you have someone in your team who’d benefit in attending? We encourage you to get them along, head to www.fmcgfutureleaders.co.nz .

NZFGC is also proud to partner with Talent Solutions and bizadvisor on the FMCG Futures intern programme, and held an employer kick-off event recently. This is a 12-week paid internship opportunity for students that runs from midNovember to early February. The programme is structured to give graduates valuable experience that will help with their studies, and get them ready to hit the ground running in our sector.

Finding the right talent is one of the biggest issues facing us all, and employers on the programme benefit from access to high-calibre and motivated students and report great experiences that frequently result in permanent hires.

We’re pleased that this programme has recently been recognised with a New Zealand Association of Graduate Employers award for innovation, showing the professionalism on offer and value for students and employers alike.

I hope this gives you a flavour of the work NZFGC supports, building the next generation of FMCG people and leaders. There are numerous ways for young people to get involved, as well as for those more senior – or perhaps just more ‘seasoned’ - keen to give something back. If you’d like to learn more, please just get in touch.

Keep the kettle on: cosy social strategies for winter

Winter has a way of slowing everything downthe mornings, the mood, and often, the sales. For FMCG brands, this can feel like a seasonal pause in momentum. But just like a steaming cup of green tea on a grey day, social content has the power to comfort, connect and cut through.

Now’s not the time to push harder; it’s time to show up softer, with relevance and warmth. Winter is about meeting people where they are - curled up on the couch, craving familiarity, and scrolling with icy fingers. Here’s how brands can build real connection through cosy, story-led content that speaks to the rhythms of winter life across the country.

Tap into winter rituals

In the cooler months, we all move differently. We cocoon. We crave warmth, routine, and small comforts, whether that’s a hot cuppa, a Sunday roast, or a targeted night-time moisturiser for dry skin. The key for FMCG brands is to show up inside those moments, not interrupt them.

Instead of generic product pushes, create content that organically anchors your product into the winter lifestyle. Think recipes that warm from the inside out, slow mornings with your brand as the hero, or behind-the-scenes shots of how your products help people wind down after dark. If you’re a pantry staple, show how you turn into a winter crowd-pleaser. If you’re in personal care, help people prep for the season ahead with soft, nourishing rituals.

Your product doesn’t have to scream “winter” to be relevant; it just needs to feel at home in those colder-day routines.

Embrace story-first content

A common social media trap for FMCG brands is feeling the need to create content that’s too polished, too product-led, and too impersonal. The best-performing content is often the most human. That could be:

• A customer sharing their winter skincare saviour (hello, user-generated content)

• A staff member’s go-to soup recipe with your product as the base

• A quick video of “how we use [product] on rainy Sunday arvos”

This kind of storytelling builds familiarity, which builds trust, a key ingredient in brand loyalty. Think lo-fi, real-world, and scroll-stopping. You don’t need a big production budget; you need a story someone relates to.

HOT TIP: Now’s the time to test new creative formats and narratives. If they translate to engagement and sales, you may be onto a winner, and can implement this heading into the all-important summer selling months. Every great summer campaign starts with learnings from winter.

Build campaigns that lead with feeling

If you are running a winter promotion or campaign, make sure the first thing your audience sees isn’t the discount, it’s the feeling.

Lead with emotion: comforting, energising, nourishing, warm. Use sensory-driven copy and visuals to paint a scene before dropping the product shot or call to action. People respond to what they feel, not just what they see.

We’re in a climate where audiences are tired of being sold to. They’re not just buying a soup - they’re buying a moment of comfort in a cold week. They’re not just buying a serum - they’re buying self-care on a quiet evening. The brands that win understand that it’s not about what you sell, it’s about how your product fits into someone’s life. Social media isn’t just another channel for pushing promotions; it’s where your brand lives in people’s lives. So this winter, instead of chasing clicks, focus on connection. Be the brand that shows up with heart, relevance, and a little spark of warmth in the scroll.

It’s cold out there. But your content doesn’t have to be.

Rogers Social Media Specialist & Director Daring Digital Limited

Chris

Facing change, going for growth

Katherine Rich Chief Executive BusinessNZ www.businessnz.org.nz

The FMCG sector is an important part of New Zealand’s economy, with its extensive supply of convenient and essential products.

Dairy and other fresh products, packaged foods, beverages, personal care, cleaning and pharmaceutical products - the FMCG sector is an essential supplier to New Zealand families.

The sector is showing solid economic performance, despite pressures in the wider national and international economy.

We all know that New Zealand’s economy has been through difficult times in the wake of the Covid economic restrictions and how we are experiencing long term effects.

GDP growth is still subdued, however manufacturing growth is finally inching upwards. Inflation, previously causing headaches to the country’s top decision makers, is now between 2% and 3% - within the Reserve Bank’s target range of 1–3% - although inflation in food prices overall has crept up to around 3.7%.

The Government’s Going for Growth agenda aims to address these issues to dampen persistent inflationary pressures and achieve higher productivity and growth.

Internationally, the trading environment has been rocked by the US imposition of tariffs on imported goods, causing challenges in many parts of the globe.

New Zealand has received a relatively light tariff imposition, and has chosen not to retaliate against the sentence, but the overall effect of the tariff policies may yet impact New Zealand’s export performance, particularly for dairy, meat, and fruit.

In this context, the performance of the FMCG sector continues to show resilience, with domestic retail sales over $40 billion, and exports close to $34 billion annually.

Consumer trends are more favourable.

Over recent months, a shift towards preparing home-cooked meals has become evident. These days more than two thirds of New Zealanders are preparing meals at home at least five nights a week.

Among other things, this change has brought positive growth in sales of food staples, ready-toeat meals and frozen foods.

Other change is happening too.

There is continued strong growth in demand for healthier foods and beverages, especially those containing natural ingredients, with less sugar and salt, and those with choices for consumers seeking dairy-free or gluten-free options. ‘Functional foods’ are increasingly gaining consumer favour.

This change creates a need for FMCG producers to take a wider view of what consumers require in terms of functionality, convenience, and appeal.

Perhaps the biggest change has been digital.

Online shopping has been enthusiastically adopted by New Zealanders, creating huge change.

Customers have quickly come to expect a digital experience in relation to more shopping activities, impacting many businesses within the fast-moving consumer goods sector.

There is an implied challenge for FMCG companies from this, causing many to invest in digital strategies, direct-to-consumer platforms, and data analytics to better understand their customers, while forging ahead with new product launches and new approaches to customer service.

Among all the change happening here and abroad, it is positive to see the FMCG sector showing resilience, with a continued focus on innovative new products and a continued commitment to understanding and serving its customers.

“The performance of the FMCG sector continues to show resilience, with domestic retail sales over $40 billion, and exports close to $34 billion annually.”

Asset protection and Trusts legal advice

Running your own business can be exciting, but it also comes with financial risk. While a simple sole trader or limited liability company structure may have served you well in the early stages of your business, as your personal wealth grows and your assets diversify, so should your ownership structure. Trusts are still an excellent tool for asset protection. Trusts have fallen out of favour recently with the introduction of the 39% income tax rate, which came into effect on 1 April 2024. However, when used correctly, you can still enjoy the protection that Trusts offer whilst also avoiding the 39% tax rate.

Non-income earning assets

Trusts are a great way for protecting non-income earning assets from creditors, like the family home or boat. As a company director, creditors can still hold you personally liable for company debts if you have allowed the company to enter into a transaction when you knew the company was or was likely to become unable to pay its debts. You can minimise your personal loss from creditors by transferring your assets to a Trust before any risk of a creditor claim arises.

Portfolio Investment Entities (PIE’s)

PIE’s, including Kiwisaver or other managed funds, are taxed based on your Prescribed Tax Rate. This may be as low as 10.5% and capped at 28%, well below the 39% tax rate. Thus, you can still protect your PIE’s from creditors whilst avoiding the high Trust tax rate.

The De Minimis rule

It’s not always possible to protect against creditors

AND avoid a high rate of tax. However, under the De Minimis rule, a Trust will be taxed at the lower rate of 33% if the Trust’s net annual income after

allowable tax deductions and distributions to all beneficiaries is $10,000 or less.

To optimize this, Trustees should consider making income distributions to beneficiaries before 31 March each year, particularly if the beneficiaries personal income tax rate is 33% or lower. Your accountant can guide you on the best approach to reduce a Trust’s net taxable income.

Relationship property protection

A section 21 Agreement (a.k.a a pre-nup) is the surest way to prevent relationship property claims, however it is sometimes difficult to convince a partner to sign one. Under the right circumstances, transferring assets to a Trust before a relationship begins may keep them separate from future relationship property claims. However, this area of law is nuanced, particularly when the family home is involved, so professional legal advice is key. Trusts can also provide long-term protection for your children’s inheritance. Retaining their inheritance in the Trust, or by having a well drafted memorandum of wishes directing how that beneficiary is to receive Trust property may safeguard your children’s inheritance against their own relationship property claims in the future.

Claims against your estate

Claire Vordermann Senior Associate Steindle Williams Legal swlegal.co.nz

Many of you will have a Will in place to direct who shall receive your inheritance on your death. Under the Family Protection Act 1955 however, your parents, spouse, de-facto partner, children, grandchildren and step-children can still challenge your Will if they believe they’ve been inadequately provided for. Assets held in Trust on the other hand generally fall outside the scope of such claims.

If you have concerns about any matters raised in this article, don’t delay. Get in touch with a lawyer today.

“Trusts are still an excellent tool for asset protection.”

New Zealand’s finest

Let’s celebrate some of the amazing, medal-winning products from the Outstanding Food Producer Awards 2025.

Multi-award-winning Anthea Blush

Anthea Blush is winning praise and awards around New Zealand and internationally. The Category Champion Award confirms this is the perfect everyday indulgence to elevate and sophisticate the moments when alcohol may not suit the occasion. To arrange supply of Anthea bubbly

Crafted by an ex wine maker to satisfy the palate

When ex boutique wine maker Darren Webster started developing the Anthea range, his focus was taking the palate on a satisfying journey through a beginning, middle and finish in each sip. Rather than breaking down and removing alcohol and much of the flavour from a brewed or fermented drink as most of the nonalc beers and wines do, he focused on building up complexity, capturing the rich and nuanced flavours and bouquets possible from his selections of handcrafted botanical ingredients.

To arrange supply of Anthea bubbly alternatives and ready to pour cocktails: contact hello@anthe-non-alcoholic.com or phone 09 4122348

OUTSTANDING FOOD PRODUCER AWARDS

Multi-award-winning Island Gelato Co

Waiheke favourites and multi-award-winning Island Gelato Co are driven by endless passion for flavour, texture, freshness and colour.

Everything we put in our gelato is high quality, honest, and delicious. Super proud to be named Dairy Champion, and awarded 14 medals. Find us at our five Auckland city locations, and Farro supermarkets. www.islandgelato.co.nz

The Wee Smokehouse

At The Wee Smokehouse, we believe the best memories are made around the table. Whether it’s a shared platter with friends or a quiet moment with family, our smoked salmon is crafted to nourish connection and make everyday occasions feel special.

Our Gravadlax is a Scandinavian classic with a bold twist—cured with salt, sugar, dill, and a splash of vodka. Vibrant and aromatic, it’s the perfect way to impress guests looking for something beyond the ordinary.

Our Cold Smoked Salmon is silky, delicately smoked, and full of flavour. Carefully cured and slow-smoked over natural oak, it’s ideal for platters, bagels, and elegant appetisers. Crafted with care in small batches, our smoked delicacies are made for bringing people together.

Order online at www.theweesmokehouse.nz or email sales@theweesmokehouse.nz.

The Limery – 100% Pure Lime Juice

Made in Wairoa, our 100% Pure Lime Juice is fresh, natural, and never from concentrate – no additives, no preservatives, and no added sugar. Gluten-free, Halal suitable, and packed in 100% recyclable packaging. Perfect for cocktails, cooking, and more. www.thelimery.co.nz

Sales contact: mark@thelimery.co.nz

Award-winning Salash

Salash Biersticks have claimed Gold at the 2025 Outstanding NZ Food Producer Awards!

Gluten and dairy-free, these traditionally air-dried, handcrafted snacks are made with only 100% natural ingredients—no preservatives, no nitrates, just pure, bold flavour.

Available in 210gm packs, they’re the perfect snack.

Salash Kulen Salami also impressed, earning a silver medal. salash.co.nz

Delicious berries from Mamaku Blue

Mamaku Blue grows delicious blueberries and beautiful sharp green gooseberries since the 1980’s. Bushes are planted in the volcanic ash of the Mamaku Plateau. Our focus is on tasty varieties. We take pride in what we do and we work hard to ensure our quality harvest can supply your table. www.mamakublue.co.nz ph 07 3325 840 info@mamakublue.co.nz

Forty Thieves: a journey of nut butter excellence

Since being founded by Shyr and Brent Godfrey in 2016, Forty Thieves has become a prominent name in New Zealand’s thriving nut butter industry. Testament to that is being awarded Outstanding Food Producer Awards FMCG Business New Product Champion 2025 for Forty Thieves Peanut Butter Crunchy.

While Shyr and Brent’s journey began humbly producing just one box of nut butter a day, today they produce around 20,000 jars every week in their Hibiscus Coast factory. As well sharing their nut butters with Kiwi consumers, the family-owned business also exports to Singapore, Malaysia, Taiwan and recently added Hong Kong. Despite scale, quality remains at the heart of production.

After spending time on the essential Kiwi OE, Brent and Shyr discovered that they worked well as a team, combining their skills to create something special. Their love of fitness, adventure and healthy eating led them to create delicious nut butters, driven by their need for high-protein food that fitted their lifestyle and their desire to harness the power of natural ingredients.

In 2025 their range has extended from their initial pure nut butters to offer flavoured nut butters and a delicious range of curry pastes, packing every jar with protein, healthy fats, minerals and vitamins.

Forty Thieves prides itself on its simple production process: roasting, milling, mixing, labelling, and bottling. They don’t use emulsifiers or preservatives, allowing the natural oil or cocoa butter to rise to the top. This approach requires quality ingredients and shows consumers the benefits of choosing real natural nut butters, where you can simply stir the goodness back in.

Nut selection is vital to deliver the Forty Thieves range. Each variety of nut is inspected and roasted to perfection, ensuring balance between rich and sweet in the finished product.

Forty Thieves nut butters offer health benefits alongside incredible taste, for example, their chocolate nut butters feature 80-85% whole nuts, avoiding the use of sugar and oil as fillers.

Forty Thieves source bee-friendly certified almonds from Vann Family Orchards. Almonds grown in environments where bees are provided with clean water, permanent habitats and annual flowering plants, ensuring the health and sustainability of bee populations.

Shyr says: “Success in FMCG is very much a volume game. With low margins, rising costs, strong competition and high ROS expectations from our retail partners, we never anticipated how many peanut and nut butters we would need to sell every single day, to ensure our business is profitable and thriving!”

“We’ve had to work incredibly hard to grow our distribution, which is 500 stores across all supermarket banners. We’re constantly battling for better shelf placement to ensure our products are top of mind. Developing export markets has been a great volume driver too.”

“We’ve invested in state-of-the-art machinery and produce all our top-quality nut butters in house for efficiency and quality. We’ve always put our customers first, prioritising their needs and maintaining a consistent product.”

Forty Thieves is driven by its mission statement; ‘Fuelling everyday and epic adventures’. Shyr explains this saying, “we’re incredibly passionate about the idea that food is fuel and believe spending time in nature and giving hard things a go is what keeps life meaningful.”

Being active individuals, Brent and Shyr enjoy heading down to Hibiscus Coast beaches with their three young daughters. Ocean swims, barbeques with friends and family, and enjoying live music when possible, all ‘adventures’ in their busy schedule.

The Forty Thieves team

So much on the menu at The Auckland Food Show

With an exceptional lineup, including new masterclasses, new chefs and hot exhibitors, there’s all the ingredients for a great day out when The Food Show returns to Auckland Showgrounds from 24-27 July 2025.

The ultimate event for foodies, this is the show to titillate tastebuds and satisfy the passion for all things delicious. A celebration of gastronomic proportions awaits, with hundreds of exhibitors offering the latest in new artisan food and drink; exclusive, show-only specials and the opportunity to sample and stock up on the best products available.

The Chance Voight Cooking Theatre will be full to the brim with talented local and international chefs including Nadia Lim and Nat Thaipun as well as all the other exciting things to go and see including Hancocks Masterclasses, the Farro Artisan Village, VIP Lounge, Morningcider Street Food Alley, The Cake Off

competitions and let’s not forget the new products on the market, many of which will be exhibited for the first time at the show.

Whether you’re a foodie, wine enthusiast, or someone who loves discovering new things to eat, there’s something to satisfy every taste bud at The Auckland Food Show, where you’ll leave feeling just as satisfied as your stomach!

Secure your tickets online and check out the lineup in the Cooking Theatre to make sure your trip is planned for maximum enjoyment at www.foodshow.co.nz

We’ve got a special prize for one lucky reader, including a bag of exhibitor products and two passes to the Preview Day (24th July) – turn to pg 51 to find out how to enter!

Chocolate & Coffee Festival returns

Mark it in your calendars and get the early bird ticket specials NOW for New Zealand’s biggest and only celebration of chocolate, coffee and tasty treats, returning on 27 and 28 September 2025 at Viaduct Events Centre, Auckland!

This annual gathering is a ‘must attend’ event for chocolate and coffee enthusiasts - and it’s your chance to join the over 6,500 Kiwis who use the weekend wisely to bask in their favourite indulgences –all under one roof.

Join the very best of New Zealand’s craft, artisan and boutique producers over two delicious days, where you can sample, purchase and explore the latest product innovations and give your tastebuds a real treat - if you’ve got a sweet tooth, you’ll be in great company! But fear not, savoury teeth are catered for too.

A ticket includes access to over 60 exhibitors of the very best of New Zealand’s artisan chocolatiers, coffee roasters and food producers. From the big names through to new craft family-run enterprises, they will all showcase their products for a day to remember, sharing samples and offering show specials.

Make sure it is in the diary.

Tickets can be bought here: https://www.iticket.co.nz/ events/2025/sep/chocolate-and-coffee-festival www.chocolatecoffeefestival.nz

Nadia Lim

NZ’S CHAMPIONS OF CHEESE

Independent cheesemakers were the heroes of this year’s NZ Champions of Cheese Awards, with Whitestone Cheese Co, Barrys Bay and Anabelle Exquisite Dairy taking out the top three trophies.

Eighteen of the 24 trophies were awarded to independent producers.

Family-owned, Oamaru-based Whitestone Cheese Co was the big winner at the country’s annual Awards, taking out five trophies, including the top award, Woolworths Champion of Champions for Whitestone Cheese Co sheep milk cheddar Monte Cristo. This cheese also received trophies for Fonterra Co-operative Group Champion Original Cheese and Maui Sheep Milk Best-in-Class Sheep Milk Cheese. Judges praised Monte Cristo saying; ‘Complex, waxy, balanced with a beautiful ivory paste. Delicious. Favourite of the day!’

Whitestone Cheese Co, Pukaki Blue Brie was named FOSS Champion New Cheese and Whitestone Cheese Co cheesemaker, Jonathan Emerson was MilkTestNZ Champion Cheesemaker.

FSQSNZ Champion of

Champions Mid-Sized, Barrys Bay Traditional Cheese, Aged Gouda, was pronounced ‘delightful’ by the judges who added; ‘Lovely chewy fudgy texture. Pronounced fruit, sweet, umami flavours. Excellent.’ The Champion of Champions Mid-Sized was one of four trophies awarded to Barrys Bay. They also won: AsureQuality Champion DutchStyle for Barrys Bay Traditional Cheese, Aged Gouda, Tetra Pak Champion Retail Cheddar Cheese for Barrys Bay Traditional Cheese, Canterbury Red, and Sabato Chefs’ Choice with Barrys Bay Traditional Cheese, Parmesan.

Puhoi Valley Champion of Champions Boutique, Anabelle Exquisite Dairy, Cremeux Herb & Garlic received the following feedback from the judging panel; ‘Lovely fresh cheese, love the fresh garlic. Cheese is smooth with a great balance of flavours and a good texture.’ Anabelle Exquisite Dairy, Cremeux Herb & Garlic was also awarded Big Chill Distribution Champion Fresh Flavour Added Cheese.

Another family-owned business to receive multiple accolades was Meyer Cheese from Waikato, which

Master Judge Jason Tarrant

Whitestone Cheese Co sheep milk cheddar Monte Cristo

Whitestone Cheese received the Champion of Champions Award

received five trophies. They were: IXOM Champion European-Style Cheese for Meyer Cheese, Maasdam, IFF Champion Farmhouse Cheese with Meyer Cheese, Smoked Gouda, FSQSNZ Champion

Aged Flavour Added Cheese for Meyer Cheese, Fenugreek, their assistant cheesemaker Jarvis Whyte was named Innovative Packaging Aspiring Cheesemaker and the company was also named Woolworths Sustainability Champion.

The judges said; “The judging panel was impressed by your holistic, Pasture to Plate approach, which demonstrates a commitment to sustainability at every stage of production. Your longstanding legacy of environmental consciousness, dating back to the company’s founding, is a testament to your genuine dedication.”

Other independent cheesemakers to be named NZ Champions of Cheese Awards Champions 2025 were:

• Zany Zeus, Italian Style Ricotta, dish Champion Fresh Italian-Style Cheese

• Belle Chevre Creamery, Marinated Goat Cheese, OJI Fibre Solutions Best-in-Class Goat Milk Cheese

• Over the Moon Dairy, Creamy Blue, Hill Labs Best-in-Class Buffalo Milk Cheese

Four trophies for Fonterra

New Zealand’s largest cheesemaker Fonterra also was recognised with the following four trophies:

• Fonterra Brands New Zealand, Kāpiti Kikorangi Triple Cream Blue, ECOLAB Champion Blue Cheese

• Fonterra Brands New Zealand, Kāpiti Artisan Ash Rind White, Novonesis Champion Soft White Rind Cheese

• Fonterra Co-Operative Group, NZMP Traditional Cream Cheese, WINTEC Champion Fresh Unripened Cheese

• Fonterra Brands New Zealand, Kāpiti Pakiri Blackcurrant Cheddar, Dominion Salt Champion Export Cheese

Superb quality

NZ Champions of Cheese 2025 Trophies

• Whitestone Cheese Co, Monte Cristo, Woolworths Champion of Champions (Commercial)

• Barrys Bay Traditional Cheese, Aged Gouda, FSQSNZ Champion of Champions (Mid-Sized)

• Anabelle Exquisite Dairy, Cremeux Herb & Garlic, Puhoi Valley Champion of Champions (Boutique)

• Jonathan Emerson, Whitestone Cheese Co, MilkTestNZ Champion Cheesemaker

• Whitestone Cheese Co, Monte Cristo, Fonterra Co-operative Group Champion Original Cheese

• Fonterra Brands New Zealand, Kāpiti Kikorangi Triple Cream Blue, ECOLAB Champion Blue Cheese

The Trophy announcement followed 199 medals that were bestowed after evaluation of over 240 locally produced cheeses. The awards, managed by the New Zealand Specialist Cheesemakers Association, highlighted exceptional quality and innovation in the local cheese industry. Assessment was conducted with Master Judge Jason Tarrant guiding 30 judges, supported by 20 stewards.

Tarrant said “this year the superb quality of cheeses had the judges working overtime to separate the best of the best and confirm the Champions. It’s great to see such fantastic Kiwi produce being created and all trophy winners are deserving of their status among the finest NZ cheese.”

Cheese lovers will find NZ Champions of Cheese Awards trophy and medal winners at their local supermarkets and specialty retailers. Many local cheesemakers also sell these award-winning cheeses at their store or café, local farmers market or online. Shoppers will recognise award-winning cheese because it will sport NZ Champions of Cheese trophy, gold, silver, and bronze medals – it’s a consumer guarantee that the cheese is made in NZ and has been assessed by experts who affirm it is of the highest quality. Buying NZ cheese also helps maintain jobs and supports local businesses.

• Whitestone Cheese Co, Pukaki Blue Brie, FOSS Champion New Cheese

• Fonterra Brands New Zealand, Kāpiti Artisan Ash Rind White, Novonesis Champion Soft White Rind Cheese

• Puhoi Valley Cheese, Cow’s Milk Feta, Cheeselinks Champion Greek-Style or Danish-Style Cheese

• Zany Zeus, Italian Style Ricotta, dish Champion Fresh Italian-Style Cheese

• Fonterra Co-Operative Group, NZMP Traditional Cream Cheese, WINTEC Champion Fresh Unripened Cheese

• Barrys Bay Traditional Cheese, Aged Gouda, AsureQuality Champion DutchStyle Cheese

• Meyer Cheese, Maasdam, IXOM Champion European-Style Cheese

• Meyer Cheese, Smoked Gouda, IFF Champion Farmhouse Cheese

• Over the Moon Dairy, Galactic Gold, Thermaflo Champion Washed Rind Cheese

• Meyer Cheese, Fenugreek, FSQSNZ Champion Aged Flavour Added Cheese

• Anabelle Exquisite Dairy, Cremeux Herb & Garlic, Big Chill Distribution Champion Fresh Flavour Added Cheese

• Barrys Bay Traditional Cheese, Canterbury Red, Tetra Pak Champion Retail Cheddar Cheese

• Open Country, Ched M (Matured Cheddar), Sealed Air Champion Bulk Cheddar Cheese

• Belle Chevre Creamery, Marinated Goat Cheese, OJI Fibre Solutions Best-in-Class Goats Milk Cheese

• Whitestone Cheese Co, Monte Cristo, Maui Sheep Milk Best-inClass Sheep Milk Cheese

• Over the Moon Dairy, Creamy Blue, Hill Labs Best-in-Class Buffalo Milk Cheese

• Fonterra Brands New Zealand, Kāpiti Pakiri Blackcurrant Cheddar, Dominion Salt Champion Export Cheese

NZ Champions of Cheese 2025 Special Awards are:

• Meyer Cheese, Woolworths Sustainability Award

• Barrys Bay Traditional Cheese, Parmesan, Sabato Chefs’ Choice

• Jarvis Whyte, Meyer Cheese, Innovative Packaging Aspiring Cheesemaker

• St Peter’s College, Baby Blue, Curds & Whey Amateur Cheesemaker For more information

cheeseloversnz.co.nz

The Barrys Bay team

The Fonterra team

AACS visits Christchurch for Down Under Study Tour

The Australian Association of Convenience Stores (AACS) held its Down Under Study Tour in Christchurch recently.

With 50 delegates taking part, the two-day tour offered a practical look at how the local convenience industry is evolving and provided valuable time for learning and connection.

The group visited a range of stores across Christchurch — from independents to established formats — each showcasing different approaches to innovation, store design, product range, and customer experience. Attendees had the chance to see what’s working on the ground and to hear directly from operators about their strategies and challenges.

Theo Foukkare, CEO of AACS, said this year’s study tour gave delegates a solid look at how convenience retail is being done in a different market.

“It sparked a lot of honest conversations and practical thinking — exactly what we aim for. Thanks to everyone who took part and helped make it such a valuable few days.

“Thanks again to all the delegates and local hosts who contributed to a successful 2025 tour. We look forward to building on these insights as we continue to grow and adapt in the changing world of convenience retail.”

More than just store visits, the tour gave delegates the opportunity to connect, share insights, and discuss what they’re seeing in their own businesses. The experience also included a shared meal at Manu, one of Christchurch’s standout restaurants, which offered a great setting for further conversation and reflection.

NZACS Dave Hooker, Executive Director commented: “A number of NZACS members contributed to hosting the successful study tour.

(L to R) Theo Foukkare, AACS and George Cass (AA Holding)

Fun stop at Cookie Time

Christchurch turned it on with freezing temperatures, rain and wind culminating in a state of emergency, but even that couldn’t dampen the spirits of the delegates.

“Thanks to the team from Z Energy, NPD, On the Spot /Challenge , Night’n day, BP and Metromart for showcasing their offers and Cookie Time for the very enjoyable and informative site visit.”

Stores visited were:

• Z Sawyers Arms

• NPD Moorehouse

• Four Square West Melton

• Night’n day Hagley

• New World Durham Street

• PAK’nSAVE Moorhouse

• BP Connect Moorhouse

• On The Spot Challenge Halswell

• MetroMart Oxford Terrace

• MetroMart Central Station

• FreshChoice Parklands

• Woolworths Waimakariri Junction

The location for the 2026 Down Under Study Tour will be announced later this year.

“With 50 delegates taking part, the two-day tour offered a practical look at how the local convenience industry is evolving”

The tour visited several stores in Christchurch.

Coffee stop at Z Energy.

The delegates at Z Sawyers Arms in Christchurch.

Matt Jones from Cookie Time shared insights and new products.

Z Energy: charging NZ businesses

Z Energy (Z) has launched a new electric vehicle (EV) charge card to replace its existing business charge tags, and a new business charging portal (Business Charging Online) to simplify how businesses manage the charging operations of their EV fleets on the Z public charging network.

Z charge cards have tap-and-go functionality, are available to all eligible New Zealand business customers, with no upfront costs and simplified monthly billing. Through the new portal, Business Charging Online, customers will have the ability to manage multiple cards in one place.

Head of Energy Business Solutions at Z, Rebecca Wilson says: “Our focus is on helping make the transition to EVs practical and efficient for our customers by continuing to provide unique solutions to meet the needs of companies of all sizes.”

“We support thousands of businesses with our Z Business fuel card, and we know how beneficial this product is to our customers, so we have created a similar offer for those business customers with an EV fleet. That’s why we have introduced Business Charging Online alongside the new Z charge card to help simplify monthly reporting and the management of EV cards for those who are managing company fleets,” continues Rebecca.

specific insights into their business charging across Z’s public charging network.

Business Charging Online gives Z EV business customers the ability to assign a Z charge card to a specific driver or vehicle, order new cards and put a hold on or cancel a card. Supported by a dedicated account manager, the platform provides customer

Z owns and operates 179 public charging bays across 55 Z sites, from Taipa in the upper North Island, down to Queenstown in the lower South Island. Z also supplies and manages charging equipment solutions at customers’ workplaces where vehicles may need charging.

To find out more, visit: https://www.z.co.nz/for-businesses/fuelsand-services/business-charging-solutions/on-the-go-charging

New EV charger offer from Z Energy and Honda NZ

Z Energy (Z) and Honda New Zealand (Honda) have formed a strategic partnership, helping customers who are choosing to take the next step on their energy transition journey.

Honda recently launched its first fully electric vehicle (EV), the e:N1, in New Zealand. Ahead of the launch, Honda partnered with Z to offer EV customers an exclusive package deal to help with their charger needs.

With the support of Z, customers purchasing the new Honda e:N1 from a Honda store or dealership will be offered a complimentary Evnex E2 Plus home EV charger and reduced installation costs, or a monthly allocation of Z Rewards points and a free hot drink for 12 months, redeemable through the Z App.

“We are thrilled to be partnered with Z to provide customers with a great offer. We believe many of our e:N1 customers will be first time EV buyers who are wanting to take that next step on their energy transition journey. It’s important we do what we can to make this as

seamless as possible, which is why we have chosen to join forces with Z,” says Carolyn McMahon, Managing Director at Honda NZ.

Z is one of New Zealand’s largest transport energy providers. Their growing EV charging network, with 179 charging bays across 54 Z sites from Taipa down to Queenstown, provides increased coverage along some of Aotearoa New Zealand’s major travel routes.

“Z is committed to helping make it easier for Kiwi to access lower emissions transport solutions, such as EVs. One of the ways we have done this is by growing our public EV charging network to provide customers with excellent fast or (where available) ultra-fast charging options at Z sites, where they can also stop and grab a coffee or pick up some essentials while they charge their vehicle,” says Lindis Jones, CEO Z Energy.

“We are proud to be supporting Honda and their customers in Aotearoa New Zealand. Partnerships like this show how businesses can work together to make it simpler for customers looking to make a shift to an EV.”

convenience & petrol

Global convenience retail is set to surpass $1 trillion by 2029

The IGD Global Convenience Trends Report 2025 reveals significant changes ahead for the convenience retail sector. Sales are projected to exceed $1 trillion by 2029, driven by a compound annual growth rate (CAGR) of 4.1%.

The report suggests retailers need to adopt new convenience models, enhance store formats, and integrate digital tools, while suppliers need to adapt product strategies to emerging food trends and convenience needs. The report outlines key global trends shaping the future of convenience retail:

1. Tech Evolution: New stores are leveraging technology to adapt to and meet changing shopper behaviours.

2. Food Mission: Convenience now includes dine-in options, on-the-go snacking, food for later, and drinks.

3. Shifting Space: Efficient space reallocation boosts revenue and enhances the customer experience.

4. Targeted Value: Promotions and loyalty programs are evolving to be personalised and targeted.

5. Striving for Better: Sustainability and health initiatives are becoming crucial for meeting consumer demands.

The convenience channel remains the third-largest modern trade channel over the next five years, but faces strong competition, impacting its growth. While the global grocery market is projected to grow annually by 4.2%, the convenience channel’s growth is slightly behind, at 4.1%.

To stay competitive, retailers must differentiate through enhanced in-store experiences, strategic space allocation, and value-driven promotions. Sustainability and health initiatives are also crucial for meeting consumer demands and enhancing brand image.

Sneha Haria, Insights Manager says: “Convenience retail is evolving from quick transactions to smart, seamless experiences. Our report highlights key trends like digital innovation and healthier food options that will define success in 2025 and beyond. While the sector uses its proximity and adaptability to meet consumer trends, it must address costs and competition challenges. Retailers need to close the price perception gap with other channels and make targeted value visible across regions. Sustainability and health are emerging trends globally, even though they are not typically front of mind for convenience shoppers.”

What does this mean for the future?

The IGD Global Convenience Trends Report provides actionable insights for retailers and suppliers to inform business plans over the next

five years. Retailers must adopt new convenience models, enhance store formats, and integrate digital tools, while suppliers should adapt product strategies to emerging food trends and convenience needs. The report highlights what retailers can do to gain stand-out:

1. Tech evolution: Convenience retailers must use technology to streamline operations, enhance the customer experience, and drive growth. Areas to look at include retail media, loyalty apps, and creating a seamless omnichannel experience.

2. Food mission: Convenience retailers can differentiate themselves by showcasing a range across both food-to-go and food for later propositions. They should explore different daytimes and global cuisines.

3. Shifting space: Convenience stores must strategically allocate space to differentiate with non-grocery categories and value-added services. Promptly adapt to new legislation by adding facilities that help shoppers adjust to changes.

4. Targeted value: Transaction sizes are small, making value a critical lever to drive frequency. Value is not just about price; it’s about adding interest to daily luxuries and building stronger engagement with shoppers.

5. Striving for better: Adopt sustainability and health initiatives to enhance brand image, improve operational efficiency, and meet consumer demand for eco-friendly and healthier products. These efforts can lead to long-term cost savings and customer loyalty. Retailers can stay competitive, but they must enhance the in-store experience and showcase food-to-go and food-for-later propositions. By exploring new ways to stand out with food counters and differentiated ranges and cuisines, as well as bundling products as part of meal deals, these enhancements will help increase spend per trip and provide greater value to shoppers.

Source: IGD

Convenience retail is evolving from quick transactions to smart, seamless experiences.

Pies, glorious pies!

It’s time to begin the search for the best pies in New Zealand with entries now open for the Bakels NZ Supreme Pie Awards.

New Zealand ranks as one of the top places in the world when it comes to the quality and innovation of pies, and a lot of that is thanks to bakers who aim high with their pies, and then put them to the test in Pie Awards.

NZ Bakels Managing Director Brent Kersel says: “It seems everyone loves the Pie Awards. They love encouraging their local bakery to enter; they follow the process closely and then they celebrate the success of the competitors, even if it’s not their local bakery.

“We’re proud to be part of that. There’s such a feel-good factor around the Pie Awards and it starts building before we’ve even announced that entries are open.

“As we mark our 27th year, and acknowledge that the Pie Awards have become one of the biggest food competitions in New Zealand, it does us proud to see how far the competition has come and the huge difference it has made to pie production in New Zealand. People talk about our pies all over the world now!

“When we started back in 1996 we had only a couple of categories. Today we have 11 and there’s something for any baker, retail or commercial, café or restaurant, to enter. The categories are designed to bring out the best in the generally popular pie types such as: Mince

and Cheese; Steak and Cheese; Potato Top, and Bacon and Egg, but also to stimulate innovation with the Gourmet Meat; Café Boutique; Vegetarian and the Chicken and Vegetable categories..

“So what flavour do you think will win this year? We’ll let you know on July 29 when we announce the winners at the Bakels NZ Supreme Pie Awards.”

KEY DATES

• Entries are now open

• June 26 entries close

• July 24 judging day

• July 29 Bakels NZ Supreme Pie Awards

For more details see: https://www.pieawards.nz/

bp Connect Karaka open for business

bp Connect Karaka has opened its doors on State Highway 22, bringing local customers bp’s quality fuels, convenience store and wildbean cafe.

Connecting with State Highway 1, the site will serve the growing local community in the Paerata Rise development and adds to bp’s network of over 200 service stations across New Zealand.

Lisa Archbold, bp vice president mobility & convenience, Australia and New Zealand, said bp Connect Karaka brings wider benefits in addition to making getting from A to B a better experience.

“As the Karaka community grows, we want to provide locals with a convenient place to re-fuel, grab a snack and pick up a baristamade coffee.

“Re-developed from the ground up, we’ve designed this site with our customers in mind. We know they are looking for convenience above all else, and our wildbean cafe will offer them easy access to great food and barista coffee on their journeys.”

Customers will also have access to the BPme app for seamless transactions and bp’s loyalty program, Everyday Rewards, enabling them to earn points on purchases in store and at the pump.

bp Connect Karaka will be a key stopping point for customers in the nearby expanding suburbs of Drury, Glenbrook and Pukekohe, and for drivers travelling between State Highways 1 and 22.

bp Connect Karaka is located at 679-681 Karaka Road.

NZ Bakels Managing Director Brent Kersel (R) with the 2024 Supreme Award winners

bp Connect Karaka

Out & About

NZ Prime Minister Christopher Luxon visits the team at Visy’s Auckland glass manufacturing site, which has achieved an average of 70% recycled glass content in its locally-made bottles and jars.

New World Rolleston’s baker Delmari Janse Van Rensburg has won the prestigious LA Judge Award in Sydney, after winning “Young Baker of the Year” in the 2024 NZ Association of Bakers Bread Baker of the Year competition.

TV and wine personality Graham Norton visited Marlborough earlier this year with the Invivo team.

Sacro Founders (L to R) Topasi Lata and Ashlee Summers at the Kings College Friends Fundraising Golf Day at the Royal Auckland and Grange Golf Club, providing refreshments at the Sacro-sponsored hole during the 18-hole Ambrose Fundraiser.

The World Butcher’s Challenge team captains from 14 competing nations in front of the Eiffel Tower in Paris, France.

Bundaberg Brewed Drinks founder Cliff Fleming with CEO John McLean launch the new ‘Light’ drinks range.

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Riverhills School was nominated in the Howick Heroes campaign and received a cheque from New World Howick.

Has your team moved to new premises, or been part of a fun event, great harvest, or promotional activity? Send us your favourite snapshots to win two passes to the Auckland Food Show Preview Day (24th July), plus a goodie bag of exhibitor products!

Just email your high res image with a caption to trubanowski@fmcgbusiness.co.nz

FMCG Business Media Sales Manager Bridgit Hannigan at the Outstanding Food Producer Awards in Auckland.

Ashlee Summers (Sacro Founder), Louise Bentley (Energi), and Rebecca Schweder at the Gilded Gala at the Northern Club.

Owner-operators

FreshChoice Ōtaki, Brad and Rochelle Meikle, were excited to welcome the local community into their new supermarket.