WINTER
WELLNESS What’s trending in vitamins, supplements, and natural remedies?
New launches and recent innovations in European markets align with immunity, mental health and eco trends. Innovations there include zero-waste packs, immuneand skin-support probiotic formulas, and disruptive formats such as sprays, pods and ‘teas’, to offer more choice. Closer to home, healthy gummies for adults and children with a focus on great taste are proving popular in New Zealand. There’s also a benefit-led supplement range from Healtheries and a noteworthy new formulation from Comvita arriving in store.
Healtheries new gummies – a healthy dose of fun Healtheries Gummies range, launched in July 2020, contributed 88% of gummy category growth in grocery over the six months to 21/3/21, says Senior Brand Manager Kim Patterson. The range included Kids and Adults Vitamin C, and Kids and Adult Multis. “Consumers are looking for tasty ways to add nutritional top ups to their day, and with this gummies are growing in popularity. The gummies market is now worth $9m in NZ Grocery and Pharmacy, and is growing +52% (IRI MarketEdge MAT 20/12/20)”. With a focus on great taste and key consumer needs, Healtheries has just introduced four new gummies to their range.” Adults Collagen with Vit C gummies, Adults Energy gummies, Kids Immune Multi gummy bears and Kids Happy Tummy Probiotic 22
FMCG BUSINESS - JULY 2021
“THE GUMMIES MARKET IS NOW WORTH $9M IN NZ GROCERY AND PHARMACY AND GROWING 52%” KIM PATTERSON, MARKETING MANAGER AT HEALTHERIES “The Healtheries’ gummies range is available nationwide, and is has substantial market support including TV, Digital, PR, social media and sampling,” says Patterson. Contact your Vitaco NZ Ltd representative for more information or visit www.healtheries.co.nz
Healtheries new benefit-led supplement range “Consumers are increasingly health conscious and adopting self-care measures, but dietary supplements are typically ingredient-led and can be confusing to shop,” says Patterson. “Healtheries have launched a range of ‘benefit-led’ supplements targeting key health concerns, making it easier for consumers to find what they need.” Healtheries offers four new sku’s in this range: • Immune Support (with Vit C, Vit D, Zinc, Garlic, Olive Leaf )