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JOIN US AT THE FMCG BUSINESS MARKETING SUMMIT! After a hugely successful launch in 2019 and a hybrid event in 2020, the FMCG Business Marketing Summit returns to Auckland as a face-to-face event on 5th October 2021. It promises to be a full day of uncovering the marketing insights that make FMCG brands successful. The summit will include presentations from industry experts, Q&A panel discussions, plus valuable opportunities to connect with other professionals over lunch and over networking drinks in the afternoon. Join us on this one-day marketing masterclass, jam-packed with education, stimulation and curated sessions that will help attendees to stay ahead of the game in New Zealand’s fast-moving grocery and retail sectors. Here is a sneak preview of some of the topics and speakers at the Summit.
Larissa Watson, Consumer Intelligence Lead at NielsenIQ NZ At the Summit, Larissa will share expert insights into Kiwi consumer groups influencing spend. More than a year on from the rise of the pandemic, four distinct groups have emerged, which are driving spending patterns in New Zealand. To reach each group effectively, companies need to update their understanding of these groups, navigate their changing motivations and redefine the ways to reach them.
“CONNECT WITH OTHER PROFESSIONALS OVER LUNCH AND OVER NETWORKING DRINKS”
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FMCG BUSINESS - AUGUST 2021
Larissa has a passion for data insights and storytelling and is relentlessly curious about what makes consumers tick. With more than two decades spent in the FMCG sector, Larissa has worked closely with both retailers and manufacturers. She started her career at NielsenIQ in Canada, and recently relocated to New Zealand, bringing her consumer insight expertises with her.
Lew Bentley, Head of Strategy for shopper marketing agency Energi Meet Lew Bentley at the Summit and discover the secrets of little brands that have made it big. Lew is Head of Strategy for shopper marketing agency Energi and a regular columnist for FMCG Business. He understands why people buy things and what can be done to influence them. His skills have been honed over a career path that includes Research Director of CM Research (now TNS), strategic planner for The Campaign Palace, M&C Saatchi and Clemenger BBDO, and as a senior marketing and communications consultant with Headlight and Maven. Over the years Lew has worked in many different categories with many different clients. This includes: • FMCG (Kiwicare, Sanitarium, Cottonsoft) • Financial services (ASB, ANZ/National Bank, Westpac, Cooperative Bank) • Destination marketing (Positively Wellington Tourism, Panuku Development Auckland) • Education (University of Auckland, Victoria University) • Public Sector (Immigration New Zealand, NZTA road safety, Statistics NZ).
Katherine Rich - CEO, New Zealand Food and Grocery Council The New Zealand Food and Grocery Council (FGC) is the industry body representing food and grocery manufacturers and exporters. Katherine Rich represents FGC member companies on a range of boards and Government panels and is currently also a New Zealand member on the APEC Business Advisory Council (ABAC). Katherine received her tertiary education at Otago University, New Zealand, gaining a BA/BCom in marketing and economics in 1990 and 1993. After leaving university she was a policy analyst with the Ministry of Agriculture and held other agri-business roles in marketing and general management. Additionally, she was a Member of Parliament in New Zealand for nine years from 1999-2008. In her presentation, Katherine will share valuable insights into FMCG Marketing in New Zealand and around the world.