[ fresh produce ]
BEST IN SEASON
“STORE KŪMARA IN A COOL, DARK PLACE THAT IS WELL VENTILATED.”
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August marks the last month of winter, so now is the time to take advantage of fresh produce more readily available at this time of year. Brussels sprouts, parsnip, yams, swede and leeks fit into this category and are great value right now. Staples such as cauliflower, cabbage, broccoli and carrots are also in full swing and are essential items that should always be featured. Rhubarb, which is thought of as a fruit, is actually a vegetable and is in season until October. Winter fruit options include sweet and delicious Navel oranges, kiwifruit, lemons, limes and grapefruit. Beautiful, exotic tamarillos are only around until the end of August and along with imported mangos, are a nice addition to your produce department. Since May, a record volume of avocados have been packed for the New Zealand market, up 65% on the same period last year. This extra supply in the market is resulting in lower than usual prices at present. Try to feature avocados prominently to encourage consumers to take advantage of this.
Kūmara There are four main types of kūmara Orange (Beauregard), Red (Owairaka), Gold (Toka Toka) and the newest variety available, Purple Dawn. This variety has purple skin and flesh and is not as sweet as Orange or Gold kūmara. The majority of our kūmara is grown in Northland in the Northern Wairoa region where soil type and climatic conditions suit this root crop perfectly. Kūmara is harvested between February to April and is then stored in a temperature and humidity-controlled environment. During this important
FMCG BUSINESS - AUGUST 2021
storage period, they undergo a naturally occurring process converting starch to sugar. From this harvest, growers calculate regular consignments of produce that is sent to packhouses to be distributed year-round. What to look for: Kūmara should be firm with smooth and unbroken skin. Aim to buy regularly - ideally no more than a week’s supply at a time to ensure freshness. Stock as many varieties as possible as this vegetable is a consumer favourite. Storage/handling: Store kūmara in a cool, dark place that is well ventilated. Do not refrigerate as this can cause bitterness. Nutrition: Gold and Orange kūmara contain a good source of vitamin A, which supports healthy growth and development. Red kūmara contain a good source of vitamin C, which helps support immunity and mental wellbeing. All kūmara is a source of dietary fibre to help aid healthy digestion.
Fresh herbs Although herbs naturally flourish in spring, hydroponic growing has extended the season, ensuring a reliable supply year-round. Demand for fresh herbs has been steadily increasing and provide consumers with a natural, healthy way to add flavour, nutrients and minerals to everyday meals. A large selection of potted and convenient pre-cut herbs are available including basil, coriander, mint, sage, fennel, chives and parsley. What to look for: Choose clean, crisp, brightly coloured leaves with a pleasant aroma. Stock a range of the large variety available to create a visually appealing display. Storage/handling: Herbs are highly perishable, so buy small quantities regularly and maintain good stock rotation principles. Use refrigerated shelving for display between 2-7°C.
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