STORE REVIEW
L-R: Tony Franza and Raj Kasireddy
RECIPE FOR SUCCESS Metro Petroleum Glenroy was named the 2021 Metro National Number One Store of the Year, so Convenience & Impulse Retailing wanted to find out what sets this store apart.
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‘Four Ps Policy’ is what sets Metro Petroleum Glenroy apart from its local competitors and ultimately led to the store being named the 2021 Metro National Number One Store of the Year.
Owned and operated by Tony Franza and Raj Kasireddy, Metro Petroleum Glenroy creates an excellent customer experience by focusing on the ‘Four Ps’ of Presentation, Promotion, Products, and People. Franza, who is a multi-award-winning petrol and convenience (P&C) industry veteran, explained to C&I how this simple philosophy ensures that they are always meeting and exceeding their customer expectations, which ultimately leads to a fifth P – Profit. 10
April/May 2022 | C&I | www.c-store.com.au
“The experience that we are looking to offer our customers is that we make them feel welcome to shop at our store. We strive to always meet and exceed their expectations with our customer service and in-store product range and promotions, and that they leave our store having had a great experience,” he says. “We would like to add that our ongoing success in convenience retailing lies in making sure that our store is always fully stocked and that we give our customers value and a great experience every time they shop.” Franza began in the industry more than 25 years ago as a mechanic running a workshop and small retail shop. That site was then converted into a full P&C store and from that time on, he and Kasireddy have run three successful Caltex (now Ampol)