Avon Graphics managing director Tate Hone with the newly installed Durst P5 350/HS press in its Melbourne premises
Avon Graphics upgrades to Durst Avon Graphics has installed the first Durst P5 350/HS in the Southern Hemisphere and with the automated stacker combination, it is the first printer of its kind anywhere in the world
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s a specialist print trade supplier and embellishment company, Avon Graphics has been at the forefront of technology, creating imaginative ways to enhance the artistry of printing. But with the fast-changing needs of customers, Avon Graphics realised that it needed a new press to deliver on speed without compromising on quality. That’s when the company decided on purchasing a Durst P5 350/HS – the first install in the Southern Hemisphere – with an automated stacker combination, making it the first installation of its kind in the world. As Australia’s largest trade-only embellishment company, Avon Graphics is a family owned business that has been in operation for over 45 years. It specialises in foil stamping, embossing, laminating, UV coating and in more recent years, in large format trade-only printing and finishing.
It employs over 100 people and boasts three manufacturing plants in Melbourne, Sydney and Brisbane. All sites have a range of equipment from small, half and full sheet size embellishment machinery, coatings equipment, and large format printing and finishing equipment. A first-time customer of Durst, Avon Graphics has installed the press in its Melbourne premises. Avon Graphics managing director Tate Hone said he decided on adding the press to its fleet when the company put in place plans to diversify its offerings and tweak its business direction. “We’ve been doing large format printing for about five years and we were in a slower speed market. We’ve recently changed direction and needed a faster device,” he said. As Durst has a premium reputation in the industry, especially within large
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format printing, it didn’t take Hone long to shortlist the supplier, Durst Oceania, as a potential candidate. “We’ve known Durst for quite a long time in our journey in large format trade printing. We’ve always been impressed with their products on show, so when we started looking for a faster device with higher quality outputs, we got in touch with Durst Oceania managing director Matt Ashman,” Hone explained. As conversations deepened between Hone and Ashman, it became apparent that Avon Graphics was leaving work behind because it needed a faster press in place to deliver on those customer needs. “We presented some of the issues that we were facing as a company in large format trade printing. We knew we needed to be winning back the opportunities that we were leaving behind. Speed to market was definitely a problem and getting
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