CUSTOMER SUCCESS
Staying ahead of the competition Sign Here Signs has had a unique differentiator in the signage industry since it invested in a HP R2000, and the company has gone from growth to growth since its investment in the press
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or over 28 years, the Sign Here Signs team of signmakers have helped businesses in Perth – and all over Australia – look their absolute best. How? By custom crafting signs that have increased its customers’ visibility. Sign Here Signs is a full manufacturing signage company with a steel fabrication department and print department. The company offers plastic fabrication, laser routers, and install, in addition to other services. Its clients include tradies, SMEs, mining and resource companies, retailers and builders who need quality signage for many different reasons. “We do everything when it comes to signage,” Sign Here Signs managing director Russell Friedman said. “We do a lot of work for mining companies, as well as for retail and shop fitters. Many of our builders need safety signs for job sites. Tradies want vehicle wraps that turn their car or fleet into a traveling billboard. “Retailers want signage that matches the look and feel of their store. Land developers need eye-catching billboards. “So, we develop all kinds of signage for different applications, such as pylons and lightboxes, wayfarer signage, digital
signs, fascias, illuminated signs and so much more.” Housing a team of 45 staff, the company operates from its facility at Malaga in Western Australia. “We are serious about making signs that are built to last a really long time. That means we only source quality materials designed to withstand WA’s unique climate conditions. So, our signs look good, even after lots of sun,” Friedman said. “We’re also big geeks about new kinds of sign technology, like touch screens and other digital signs that make customers feel like they’ve got something different, that really stands out and gets their business noticed.” Sign Here Signs has been delivering on its promise with its suite of presses. The company owns machines including two HP 560 roll-to-roll latex printers, which are the most used within the business to print stock-standard logos and decals, and a HP R2000, a latex flatbed which it uses to create unique solutions. The HP 560 roll-to-roll latex printers have been running at Sign Here Signs for about three years, while the R2000 has been at the company for about two years. Friedman said a press lasts in the
company for about five years before they get upgraded. “The R2000 has a more retail focus to it. The 560s do logos in fleet numbers for mining companies – such as general stickers, safety signage and other basic stuff. What the R2000 does is more prints for architects and designers who want to try something new – it works on the fun stuff,” Friedman said. “For example, we had a designer who was working on a new shopfront. She wanted to match wallpaper that was used on the inside to try and get the same print on the outside of the shop for continuity. “However, the outside of the shop is made from concrete and our challenge was to get that effect on it without it looking like a sticker.” Sign Here Signs used medium-density fibreboard (MDF) with rendered concrete over it, then used the HP R2000 to direct print the design over the material. “This way, we could still get the concrete look but at the same time, we were able to get the graphic on the outside of the shopfront.” The R2000 also worked in another instance where a shopkeeper was building a bubble-tea kiosk. Sign Here Signs used the printer to print onto Caesarstone, showcasing the flexibility of the press to be able to print on a variety of media.
Separating Sign Here Signs apart from the rest
Sign Here Signs uses the HP R2000 to print onto Caesarstone for a client, showcasing the flexibility of the press
22 | AUSTRALIAN PRINTER MAY 2021
Matching wallpaper that was used on the inside to try and get the same print on the outside for Shen’s Massage
From a print perspective, Friedman said the R2000 is what sets the business apart from its competitors. “The other signage companies run with UVs or solvents. However, these technologies can’t achieve the same look as what can be achieved on the R2000. The press is not your usual flatbed – it has a conveyor belt. It also doubles up as a roll-to-roll machine that prints up to 2.5m wide,” Friedman mentioned.
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