Australian Printer March 2022

(l-r) Fleetmark’s Alf De Fazio, Luke Middleton, Michael Delos, Ben Lukusa, Raymond Afaese and Justin Verrall

Fleetmark upscales with an EFI VUTEk D3r The purchase of an EFI VUTEk D3r LED roll-to-roll printer has allowed Fleetmark to produce higher-definition prints

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ith over 28 years of experience serving the Australian market, the Fleetmark Group prides itself in providing a complete digital print and fleet branding solution. Fleetmark is a transport-oriented business that provides innovative branding solutions, incorporating the latest technologies in wide format digital print, such as truck-side curtains, in addition to PVC fabrication, traditional painting and sign writing within fleet branding. Having produced solutions from its operations in Victoria, NSW and Queensland, the company recently faced a growing market trend in fleet branding that required the use of digitally coated PVC. This resulted in an opportunity for the business to upgrade its printing machines for more flexibility and further business expansion.

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Fleetmark Group general manager Stuart Farrow, who has been involved in the printing industry for many years, said there are three main priorities for the business and that it needed a machine that delivered on those fronts. ‘’Firstly, we wanted to better enhance the art of print within the fleet branding space and to excel in the printing environment,” he said. “Secondly, building on our customer base and meeting their needs has been our priority, along with being a market leader. So, we did some research on machines that would suit our requirements and found that the EFI range is the future.” Fleetmark chose to purchase a VUTEk D3r roll-to-roll printer from its trusted manufacturer partner, EFI, after realising the robust nature of the machine and that it delivered on the quality and versatility that the business was seeking.

EFI as a preferred technology partner Fleetmark is no stranger to EFI’s robust technologies. The company first purchased a VUTEk GS3250LX Pro hybrid machine from EFI two years ago. The VUTEk GS3250LX Pro printer allowed Fleetmark to do large format printing, as PVC printing is its main core business, and flatbed printing to create solutions such as decals. It mainly used this machine to print on truck tarps and rigid boards. Fleetmark Group Victorian general manager Alf De Fazio said having experienced the service and quality from EFI since its purchase of the GS3250LX Pro, the company decided to look for a printer within the EFI portfolio. “We were talking about how to better streamline our processes because EFI had

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Australian Printer March 2022

Published on Mar 15, 2022Technology & Computing Construction

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