EFI CONNECT 2020
EFI CEO Jeff Jacobson at his keynote presentation at EFI Connect
Attendees hear what the executives of EFI have to say at the conference
EFI evolves its go-to-market strategy at Connect AP travelled to EFI Connect in Las Vegas as a guest of EFI
E
FI recently wrapped up its threeday global annual conference, EFI Connect, in Las Vegas with attendees taking home many learnings from the event. The conference, which saw more than 600 of EFI’s customers and partners attend, shone light on some of the company’s activities and solution launches, its plans for 2020, and the direction that it will be taking moving forward. The focus of every company and customer should be on the now instead of solely on the future. That was the main message from recently appointed EFI CEO Jeff Jacobson at his keynote presentation at EFI Connect. According to Jacobson, the now and future pendulum needs to work in tandem, with businesses keeping sight of what they are doing now and how it will impact the future.
26 | AUSTRALIAN PRINTER MARCH 2020
“There is sometimes conflicting interests between the now and future conversations. Why do we need to choose between the now and the future? Why can’t we have them both?” he questioned. “Throughout my 30-plus years in this industry I’ve always been confronted with this same question from my team – do we want more revenues or profits? Why can’t we have both? “The now and the future is the same debate as analogue and digital. But isn’t it about the convergence of the two? We want to be the now and we want to be in the future. “You cannot afford to eliminate everything that you own and invested in if you come up with something new every year. This is the print and digital convergence, the co-existence of analog and digital, legacy versus new, and mature versus developing. So, you need the now in order to fund and migrate to the future.”
The on-demand nature of the printing industry, coupled with pressures from customers to become a one-stop shop and an effortless experience of anytime, anywhere is creating an evolution in what buyers are expecting, according to EFI senior vice-president and general manager of productivity software Gaby Matsliach. Matsliach identified four dimensions where EFI aims to help its customers: • Brainstorming with customers about their future, vision and current needs to merge industry expertise with subject matter expertise from EFI • Taking that vision and making smart selections of technology for a businessdriven approach to craft and having an end-to-end view • Execution through partnership and change management • Empowering the printer to evolve the business, collaborate better, and do what they do the best that they can
SPRINTER.COM.AU